Category: SEO

DevelopmentInsightsSEO

How Can SEO Professionals Do Business in a Sluggish Economy?

The SEO industry has resumed back its course, after the recent Google update! Now the SEO vertical is booming, and there are ample business opportunities that SEO professionals can grab and leverage. But there’s no guarantee, that’s how everything is going to be forever. The economy can change anytime and become sluggish. It can hamper business, and the SEO professionals might not have the required strategy to work their way out.

Economic downswings are inevitable! It occurs when you least expect them. Sometimes, SEO experts can see vital signs. An economic downswing will impact an SEO professional’s capacity to maintain revenue. But when you work out way well enough, you can even thrive during a slow economy. Today, you need to join hands with an ace SEO agency or service provider to stay guided and well advised. It will help your in-house SEO staff. To know more about this, you can check out Social Market Way

You can use the following steps to ensure positive results in a slow economy.

 

Maximize the marketing activity

 

As the economy slows down, usually people put a pause on the marketing activities. They minimize the costs every way possible. However, this strategy can result in a downfall. It is easy to understand why this can happen! If your marketing activity gets minimized, you lose out on valuable exposure as well. Less exposure means less revenue. It’s a negative downward spiral, and you should omit this.

A slow economy is a great time to review all the marketing strategies and recognize ineffective tactics, channels, and campaigns. You can even delete these. However, that should be an ongoing practice. Anything that you save will eventually get invested in some form or the other in your business. The added benefit is the fact that when the economy is not at its best, all the other market players and competitors will reduce their marketing initiative as well. And it will give you increased advertising scopes. And at times, you can get this done at a decreased price that you have access to. 

SEO professionals need to take a leap of faith and maximize their marketing. It might seem counterproductive for a while, but then SEO professionals will soon see the difference.

 

Get involved with direct sales 

 

Most SEO professionals aren’t very fond of the word “sale.” And that is the reason why very few place emphases on networking. And even a lesser number gets some business procured. However, the good news here is that it is familiar with all or most of your market-players. So, do you not prefer the idea of being out in public and get involved in direct sales? If yes, then you need to reconsider a few things. It is essential to move away from this feeling if you wish to make the most of a slugging economy.

Sales don’t necessarily mean high-pressure, sales-y tactics. It doesn’t indicate making a client uncomfortable with a sales proposal, forcing them to make a purchase. It is more to do with strategic initiatives. The best way to go about it is to choose a specific section of high-end prospects and start by connecting with them through a phone call, email as well as other face-to-face interactions.

The ultimate objective is to bag a client. The aim is to create a bond. It could mean you make a phone call or send a business proposal. It will help you to introduce your brand. And after that, you can start to qualify for the sales process slightly more. Take time out to understand the business requirements and pitch your product through a sales proposal mail. Here you can make use of the required keywords, to attract your client’s attention. For this, you need to do some extra background and research work. You should have this entire strategy planned. Else, there might be careless mistakes, which can cost you more during an economic downswing. 

 

Make the most referrals 

 

Most SEO professionals get a massive chunk of their work through referrals. And when the time comes, it is always best to connect with the references and ask for further recommendation. Make sure that you are clear about your business plans with the referrals. That will help them assist you better. You can send out a mail to the ones present in your referral list. Also, if there are a few names, that you feel you should get connected individually, go ahead and do that.

Your referrals might not have immediate work for you! The idea is to wait and get back when you deem fit. Sometimes, getting work means being active in your referral follow-up. Make sure you manage your referral list effectively even when the economy is back to a good shape.

 

Complete what you’ve undertaken

 

SEO professionals are never entirely out of a job! Even when the economy is sluggish, there’s some work or the other finish. It could be managing a keyword list, preparing cluster keywords, competitor analysis, and the like. You might have to develop a PPC strategy for a client that they will use once the economy bounces back. So, while you leverage your referral list and get engaged in direct sales, make sure that you don’t ignore what you have at hand.

Carry on with the SEO plan that you had proposed your client, for whom you are already working. But consider the current economic condition and make the necessary changes. For instance, it makes sense to reduce the SEO content and blog frequency when there’s an economic downturn. You might want to focus only those keywords of which you are certain. Experimenting with long-tail keywords and keyword cluster can happen later. Try and rephrase the old web content by adding a new tweak. It is a perfect time to make these critical changes.

These are some of how SEO professionals can still stay in business during a slow economy. It helps them to respond according to the current situations and also ensure that they don’t go out of business. You can even think of other strategies as they survive through the slow economy phase.

DevelopmentInsightsMartechSEO

5 Tips for Effective Web Design and Boost Business

These days, every business requires an engaging website as it is one of the most important elements for a business. However, a website is more than just exceeding in limited aspects like solely content or design. A functioning website needs to have a design that feeds into your visitor’s experience, functionality, and suitably complements your content.

Your site needs to clearly and accurately communicate with your visitors what your business is about, why you do what you do, and the type of people you do it for. The five tips listed below will help you create an effective web design and create the impact you desired.

1. Keep users in mind

Technically your website is about your business and you, but in reality, it is a lot more about your consumers and the market. Your site is about speaking to your visitor about the market and how you can help them with whatever they are looking for. That means the website design is for them, the content you created is for them, and the sales funnel has to be created with your visitors in mind as well.

You need to be clear on what your brand represents to your visitors and the market. So, you need to be clear who your visitors are, their behavior pattern, and the type of content they are looking for on a site.

2. Optimize the load speeds of your website

If the people that come to your site are met with awfully slow load speeds and inept design, they will be far gone before you have the chance to make your pitch. According to a study, 75 percent of internet users will make judgments about the credibility of a business solely based on the look of their website. And a Kissmetrics infographic shows that you have already lost 25 percent of your potential customers by the time your site reaches four seconds of loading time.

If your site hosts data-intensive photos and graphics, it takes much longer for it to load than a cleanly designed and sleek site with minimal graphics. So, when developing your website, use design elements smartly for quicker load speeds and maximum impact. Several websites are photo-heavy, so ensure you reduce your photo file sizes as much as you can while still maintaining quality. Clever use of white space, text, and color can also go a long way.

3. Implement calls-to-action

The instance people land on your website, do they know the next step to take? They won’t know what action to take or pages to view without any direction. One of the several elements that point to the next step visitor should take on a website is CTA. While several people know this, it can be challenging to use them accurately to guide visitors through your site. It is easy to load your website with several bottoms of the funnel call-to-action and forget that you still need to properly nurture your visitors with several other calls to action that are more middle/top of the funnel.

After going through your website, are you finding most of the pages with only a CTA for consultation, trial, and demo? Then, it is time for you to update your website. Take the time to add CTA that provide the resources to educate your visitors and help them take care of their needs. Once your visitors recognize your website for this, they will feel more comfortable using your service to see if you can offer the answers they need.

4. Design should be unique and simple

Whether you are designing your site on your own or hiring a professional website design company like SketchCorp. Brisbane, your aim is to develop a site that reflects your brand. The first impression is very important as it can either attract or repel visitors. If you use any of the run-of-the-mill template and your site is similar to the tons of others on the internet, you may never be able to create an impact on the visitor’s mind.

Your site homepage can clinch the deal for you; this is why you should make sure it is the anchor for your entire website and remarkable enough to catch the attention of your visitors. Bad website design is awful for your business and can make you lose a significant number of customers. Your potential and customers look forward to flawless navigation. And a clean, user-friendly, and simple website design without any unnecessary embellishments and frills is the way to go.

5. Optimize your business for mobile access

The way people perceive and access the internet has changed. Through the years, the number of people using the internet from desktops has reduced significantly, while considerably more people now access the internet from their mobile devices. Now, mobile devices have become the most popular platform to access the internet, and this is particularly true for the younger audience.

When you create a website, you must optimize it for mobile users; else you will be losing business. Your business website design must be very responsive. And that means you need to design it to be visually adjustable to the screen shape and size of whatever devices it appears on. However, the most functional and responsive sites are not only about having the feature to adjust to new screen sizes, but the site must also be easy to navigate and intuitive. So, whatever you do, ensure you hire a talented web designer to help you create responsive website design.

Conclusion

The tips above can help you integrate different techniques to improve the look of your site and eventually gain potential customers. So, when creating a website, your primary goal should be to build an excellent web design that is not only engaging, interactive, and eye-catching but also has an incredible load time.

It is essential to note that sometimes, good fixes are not essentially quick fixes. Good fixes require persistence, effort, a lot of testing, and investing. As you continually enhance your website designs, you will be able to convert your potential customers.

InsightsMartechSEO

Importance of Big Data Analytics For All Companies

Staying on the cutting edge of technology is a must for any business trying to stay competitive. In a recent study, nearly 80 percent of the executives polled proclaimed that businesses without a big data strategy will be unable to compete in today’s marketplace. Instead of letting the power of data analytics pass your company by, now is the time to embrace this technology.

Some business owners hear the term “big data analytics” and immediately get intimidated. Instead of shying away from this technology, you need to find an IT professional to help you embrace it.

Source: Pexels

Here are some of the reasons why big data analytics are so important in the world of business.

A Great Way to Improve Efficiency

If you are like most business owners, the main goal you have is improving productivity and efficiency levels. There is a misconception that big data is only collected to analyze consumer behaviors and purchasing patterns. In reality, data is routinely collected internally and analyzed to see where improvements can be made.

Not only does this help your employees, but it can also improve the other pieces of technology you have in place. For instance, if you have created apps for your team to use, you want to make sure they are working correctly. The best way to do this is by collecting data with tools like Loggly. Collecting and organizing the error logs from these problems can help you figure out where problems exist and how to properly address them.

Understanding Your Market

The main ingredient of a successful marketing campaign is an in-depth understanding of your audience. Without this information, you will struggle to customize campaigns that appeal to modern consumers. The best way to figure out what your audience needs and wants is by using the power of big data.

Looking at data regarding marketing methods your audience is responding to and their buying habits, you can achieve the success you are after. Trying to develop a marketing campaign without this information will be nearly impossible. While using big data will be challenging at first, over time you and your team will start to become familiar with this methodology.

 

Source: Pexels

Make Important Decisions With Ease

One of your main jobs as a business owner is to make decisions regarding the path your company will take. As your business starts to grow, you will have to make important decisions in order to avoid slowing down this growth. Instead of using things like your “gut feeling”, you should use data.

Before you make a decision regarding expanding into a new market, looking at data from this market is a good idea. By using cold hard facts, you can avoid leading your company astray. The ability to make sound decisions in a timely manner is essential when trying to make your company a huge success.

Working With the Right IT Professionals is Vital

Getting the right tools in place to collect and analyze data is no easy task. This is why you need to work with experienced IT professionals. With their help, developing a big data strategy will be much easier.

MartechSEO

4 Exciting Technologies Evolving with AI

Companies in dozens of industries are investing heavily in artificial intelligence to develop more streamlined and cost-effective ways of serving their customers and powering their operations.

What does the future have in store as far as these technologies are concerned? Nobody can say for sure, but we know robots will be a big part of it.

As far as the present-day goes, let’s examine four exciting technologies evolving with AI before our eyes.

Medical Diagnoses 

We tend to view doctors as flawless if we’ve received proper medical care. But they’re humans like the rest of us, which means they’re prone to mistakes. According to studies, medical errors are the third leading cause of death in the U.S. What’s more, around 10 percent of those deaths are attributed to faulty diagnostics like missed and misdiagnoses. This is why breakthroughs in AI-assisted medical diagnosis technology carry the most excitement in an AI healthcare market that’s projected to reach $150 billion by 2026.

With AI able to quickly learn a patient’s entire medical history and run several algorithms on the patient’s current symptoms, it can diagnose conditions faster and more accurately. Doctor’s will never be removed from the loop, of course, but AI allows for greater patient-to-patient visibility.

5G Augmented Reality 

Augmented reality is an extension of our physical world with layers of digital information laid on top. Data like animations, videos, images, and 3D models are presented to users via devices like projection glasses, head-mounted displays or mobile devices while technology like depth-tracking and location mapping provide a realistic user experience.

Retailers ranging from Sephora and Nike to Ikea and Lacoste have introduced augmented reality apps in the last few years to great success.

According to Business Wire, the augmented reality market is expected to hit $60 billion by 2023, meaning more unique shopping experiences are on the way for consumers. The arrival of 5G technology makes this especially true. Experts say that 5G technology is not only pivotal to augmented technology. It will change the way we live.

Self-Serve Advanced Analytics 

It’s no secret the world is creating an enormous amount of data. We only need to look to at our mobile devices, the number of apps we have, and our daily behavior to imagine the global impact on data generation. Analytics isn’t just a way for companies to make more money and offer their customers better experiences, but to also uncover insights related to any initiative.

The power of insights used to be locked away within the data team and required a lot of time to yield insights. But with the advent of search analytics, even non-technical end users can dig into data to inform their workflows. Some advanced analytics platforms, such as ThoughtSpot, are using AI to find deeper insights that even trained professional miss, displaying them to end-users through detailed visualizations.

Robo-Advising

The financial system has been tilted toward the elite for centuries. From savings strategies to budgeting tips, we don’t all start our adult lives with the same advice. The disparity in education is particularly apparent with investing. Investing is the only way to grow money substantially (but passively) over time. Yet, because of the aforementioned equality gaps, many people living paycheck to paycheck don’t know how to start investing, let alone be able to afford a few shares of a tech stock. 

Robo-advising makes investing straightforward for everyone. These platforms bypass a financial advisor, a significant expense over time, and instead offer investment advice and strategy via online resources. Some platforms even allow investors to buy fractional shares of stocks and funds, allowing them to continually invest in the market versus having to save up to buy full shares.

There’s no shortage of rousing technologies evolving with the graces of artificial intelligence. However, some developments are more of a reality than others. The best part of these four technologies is that they’re affecting and improving our everyday lives. Isn’t that what technology is all about?

DevelopmentInsightsMartechSEO

Get the Best SEO Services in Singapore by Engaging True SEO Expert Can help to Improve Website Speed

SEO has always been very dynamic, and the rapid spread of mobile devices, especially smartphones, has pushed the dynamism to new levels. To engage in any marketing activity is now just enough to whip out the smartphone from your pocket and ahoy, SEO is at your fingertips. Online marketing had become so much mobile that people tend to forget the times when desktop computers were the only means of accessing SEO. Indeed, mobile SEO is the most significant development that catches the eye, but along with it, there has been some other change, which is equally important. To meet the expectations of mobile device users, websites have become speedier than before, thanks to the widespread use of responsive web design.

The progressive speed enhancement of websites has happened in two phases – firstly, WordPress changed the SEO game by creating sites that open faster and secondly, responsive web design took it a step ahead and created even faster websites. To survive the intense competition in gaining high visibility, it has become necessary to ensure that websites are speedy and mobile-friendly.  Since all WordPress themes are not the same, you must carefully choose a suitable theme that does not have heavy design elements and provides support in creating websites that open pages very fast besides having the best functionalities and features. Unless websites are speedy no matter how well it functions, it will never make users happy. Remember that the ideal page opening time is just 2 seconds, and the farther your website is from it, lower are the chances of doing well in SEO. 

Patience is diminishing

 The primary requirement for good SEO services Singapore is that you must keep users always happy and should be aware of what to do to keep them happy.  Users call the shots both for search engines and marketers who must find ways of pleasing them by meeting their expectations. Technological advancement is not only raising the bar for SEO but also fueling higher expectations among users. They expect too much too soon, no matter how far-fetched it might seem. That is evident in their love for fast opening websites as users expect websites to open instantly upon clicking the link. The longer time it takes for websites to open, it challenges the patience of users who would not wait but explore some other website. And they would never come back again. 

Google goes the user’s way

Meeting user expectation is the top agenda for Google and other search engines because their existence hinges around it. Google is hell-bent to ensure that users get the best experience and continuously work towards it. Following in the footsteps of users who prefer speedy websites, Google has declared that page speed is now a ranking factor. Naturally, it leaves no room for any choice but ensures that websites are speedy or else you are on the wrong side of the law. 

Here are some things to do to make your website faster.

Know where you stand

It is common sense that to improve page speed, you must first know its current speed and identify the causes for it. It should help to set some realistic goal and develop strategies for improving speed. Only when you know what hinders speed that you can address the issue and work for improvement. Google’s Page Insight Tool should help to know where you stand and even point out the areas of improvement. The first lesson is that fewer web pages accelerate page opening time, and there are some other things to do for improving it further. Using optimized images improve page speed as also using fewer ads, compressing codes, and fewer external scripts, all of which add more speed to websites. Besides, improving server response time impacts website speed and opens pages faster.

Image compression

Too many images slow down websites, and you must use images optimally, and only compressed images should find a place on websites. Many WordPress plugins help in compressing images up to 70%, which is significant because images constitute 56% of the page weight. When you compress images by using WordPress plugins, the resolution and appeal of images remain unaffected.  Removing unused colors from images and stripping Metadata from it helps in compression.

Server optimization

The server response time affects website speed and slows it down. Check if the server response time supports the website speed or even improves it and if not, then you must think about optimizing the server to reduce the response time and make it faster. The software used in servers is also a factor that affects website speed.

Dedicated hosting service reduces the possibilities of slowing down websites, and it is advisable to avoid shared hosting service. Only if you can ensure that you have resources dedicated exclusively for you in shared hosting that it might work to some extent.

DevelopmentInsightsMartechSEO

8 Low-Cost Marketing Strategies for E-commerce Businesses

For most e-commerce businesses, the competition is fierce. Thus, knowing what will set you apart from the rest of your competitors is crucial.

Ideally, you must equip yourself with e-commerce marketing strategies that focus on capturing people’s attention when looking for products. You should also be using several outbound strategies that will make it easier for people to find you.

There are different e-commerce strategies out there in the market. However, in this post, we are going to focus on the eight low-cost marketing strategies that will set you apart from the rest of the competition, and help you land you more sales. 

Cross-promotion with other businesses

You probably know the feeling of diving into a business partnership full of hopes and ideas. But eventually, you would know that those trends wear off quickly. Then, you are left wondering where would your next brand collaboration is headed.

Well, that is where the cross-promotion techniques of your marketing strategy will help you out.

Remember that partnerships are not only great for business development. It also gives you the chance to cross-market your products and services, as well as provide something valuable to you and your partner’s customers’ needs.

Search engine optimization

According to Local SEO Search Inc., “A powerful tool that will drive traffic to your site other than social media is SEO. It will not bring you instantaneous results. But your marketing strategy should not be built on short term goals. Instead, it is all about planning how you will grow in the long-term.”

Some online retailers make the mistake of focusing on instant gratification when growing their online stores. So, they focus on Facebook ads, instead. However, if you want to keep your acquisition costs low, then you should concentrate on SEO.

But you have to realize that SEO is not just about choosing a particular keyword in your chosen niche. Instead, it is about going broader. 

For instance, you sell running shoes. You should not just focus on keywords about “running shoes.” You can also target keywords related to weight loss and fitness.

Remember that SEO is about driving new traffic, and not just sticking to your current audience. When crafting content about weight loss, you can still introduce the concept of running while losing weight.

That way, it is easier for you to reach a more extensive group of audience that is potentially interested in your products and services. 

Here are some marketing strategies for SEO:

  • Always create fresh content. It has probably been a while since you updated the old content on your site. But you have to do it to stay relevant. Delete the parts that are already outdated, then update them accordingly. That way, you will shoot up in the top of search results, boosting your traffic. Updating your content is just as crucial as crafting new content. 
  • Utilize SEO tools. These tools will notify you of any SEO errors that you made. Using tools like SEO Manager and Plug-In SEO lets you do quality checks on your site’s SEO. 
  • Build more web pages. You can do so by adding new products to your online store. You can also produce daily blogs. Moreover, you can come up with other forms of content like e-books, landing pages, and other web pages that boost your odds of getting more traffic. Ideally, each web page should contain at least 2,000 words (on average) to show up on results. 

Take advantage of pay-per-click ads

Pay-per-click ads are costly if you are targeting high-traffic keywords. However, some platforms and niches are budget-friendly, making it an excellent option for start-ups.

In Facebook, for instance, you can pay as low as $1 a day on particular ads. However, if you want to get better results, you need to invest more. 

Plan email marketing campaigns

For a lot of online retailers, email marketing gives one of the fastest results when it comes to sales and web traffic.

You can start building your email list by asking your audience to subscribe. You can put the opt-in form on your homepage, blog, or other popular pages on your site.

Here are the top email marketing tactics that you can use:

  • The easiest way to boost your email marketing strategy is to create a more extensive email list. 
  • Build email funnels. Email funnels are made up of a set of sequenced emails, which can include your best selling products. An email funnel may start featuring some blog posts in your niche that helps boost user’s familiarity with the brand. Later on, you can send an email about your weekly best selling products to help generate sales. But remember, you have to send the conversion email after the non-sales email is sent. 
  • Segment your email list. Personalization and segmentation have become more and more important as your email list grows. You will be encountering users that have ordered various products in your store. When you personalize your emails, you can show your buyers products that they will probably be interested in (via their past browsing history). That will make them more likely to purchase your products because it is catered specifically for them.

Smart use of social media platforms

Social media is not just about posting content once a day. You need to be able to come up with a plan that works.

Every social media channel has a particular target audience. If you are in the online fashion niche, you probably will not thrive on LinkedIn since it caters to a B2B audience. But you can boost your sales by focusing on highly visual platforms like Pinterest, Instagram, and Facebook. Your highest engagement would probably come from Instagram. Your best performing ads can be on Facebook. Similarly, you can also drive a lot of traffic from Pinterest.

Once you find out the specific platform that is right for you, it is time to focus on your marketing strategies. 

How often should you post? What tactics do you need to incorporate to boost your growth?

Here are some online marketing strategies that you can incorporate on social media:

  • Share user-generated content on social media. Your customers and loyal followers will probably share content on social media. Ensure that you share their content with your own audience (with their permission). Over time, that will help boost your customer loyalty, and even lessen your workload a bit. 
  • Take a closer look at your demographics. If you have target users who are female, ages 22-45, then they will probably have different needs and interests with females ages 45-65. Moreover, they will be more likely to have a different social media network. 
  • Build a social media calendar. What type of content are you posting, and how often do you post each day? For instance, let’s say that it is usually Friday evenings that you get the highest engagement. Once you know the type of content that your audience better responds to, you can maximize your social calendar for optimal results. The pre-planning stage allows you to ensure consistency and balance your marketing activities at the same time.

Enhanced website layout and design

Having an excellent web design and appearance makes an excellent first impression. But design is not the only factor that contributes to a business’ success.

Having a site that is designed nicely is not going to drive traffic and land you more sales. Your site’s overall performance, page loading speed, content, and payment methods contribute to the website’s overall success as well. 

That’s why it is crucial for your site to be impressive, that it works well, makes navigation a breeze, and features quick and easy payment options. 

It is going to negatively affect your business if your website takes too long to load, has incomplete product information, or the online payment options are not working. 

Retargeting

In its most basic form, retargeting is the practice of sending highly targeted ads to specific users who have interacted with your products or visited your site in the past. Usually, it includes targeting users who:

  • Have recently visited particular pages on your website
  • Have bought something from you before
  • Are your email subscribers
  • Are your previous customers before, but are no longer engaged

Note that when it comes to retargeting, Facebook will always be king. But Google AdSense has excellent retargeting potential as well. 

Guest Post

You can also expand your reach through blogs and other publications by placing your content in front of a new audience. Then, getting a few important links back to your site. Remember to only submit to publications with high authority. 

Over to You

What are the low-cost marketing strategies that you have used in the past to market your business? 

While there are a lot of e-commerce marketing strategies out there, these eight low-cost marketing tactics are the most reliable and effective. You will also find out that while you creatively look for ways to connect with your target audiences online, you will see a boost in your traffic and sales!

So, why not try these low-cost marketing ideas? Then, see how these can help you grow your business and boost your overall marketing strategy.

DevelopmentInsightsSaaSSEO

The Vital Role of CTR for Optimizing Your Domain

Let us start with an honest opinion. The CTRs or the Click Through Rates are essential when it comes to strategizing the SEO for your domain. But, it is often the case that CTR is not given enough attention to. However, according to experts, CTRs are as crucial as the inbound links from authority sites and posters.  

When you are dreaming about improving the visibility and the traffic footfall for your site, you should never underestimate the power of CTR as studies have revealed that you can improve your page rank by one position with just a 3-percent increase in organic CTR. 

Keep in mind that better CTR means a better conversion rate. So, all you need to do is invest in an expert third party SEO agency and consult with a professional like Jacob Joseph Edward Xavier Clear to accept the challenge of improving the CTR metric which will enable you to attract traffic and gain a good advantage over your nearest competitors at the SERPs. 

However, before you begin, you need to have a clear idea about what CTR is all about. Let us have a look in detail,

About CTR

Domain optimization has a number of vital facets, and these include the paid searches, mail campaigning, and the advertisement displays. CTR is a tool that allows you to measure the performance of these strategies. The actual figures for how many times an ad was clicked or how many viewed them are analyzed through CTRs.

There are other aspects of investing and improving CTR. It also allows you to gauge the effectiveness of the title, the content, the description, and the emails. As the name suggests, the tool allows for the measurement of the actual click-through rates as a parameter for the performance of your web and business domain. 

The higher the CTR and the associated signals, the better optimized your domain is in terms of performance. It suggests that the website and the content are relevant to the user concerning information, authority, and uniqueness. 

Keep in mind that with any business venture, your marketing, and promotional campaigns needs to reach the target audience and the user base. The impact on the business is created by several factors that include the actual buying of a product, signing up for a service and indulging in any online activity on the web domain. CTR will allow you to effectively modify and measure the success of your campaign in terms of actual lead generation. 

Are there factors that determine the CTR results?

You, bet there is! In reality, several factors might influence the CTR score. While you cannot pinpoint any factor definitively for an improved or low CTR, but you do have an idea of what elements to improve on or what exactly is going right for your campaign.

The factors that affect CTR include the keywords and phrases, PPC campaigns, and searches related to brands and products. The CTR is calculated by tallying the total number of clicks and impressions. The number of impressions is divided by the number of clicks, and the result is multiplied by 100. 

What do you gather from your CTR score?

You must be asking, why CTR? Since traffic and lead generation can be measured by various analytical tools as well. However, you need to understand that CTR is the perfect metric for measuring the failure or the success of a promotional or marketing feature. 

The higher user engagement you have, the better is the CTR, and you can be sure that the strength of your domain is in the keywords, image optimization, and the ad campaign placements. With better click-through rates, you can also be assured of the impact your conversion is having and the lead generation for your venture. 

Yes, the results might be diverse depending on the campaign you are running, but that is just the nature of business as some products and services will always enjoy better success than other campaigns. CTR is also essential for Google Ad ranks as the ranking goes down with lower click through rates. 

Keep in mind that the quality score for your domain provided by the search engines is dependent on the following three major factors.

  • The uniqueness of the content and the relevancy
  • The CTR
  • And the performance of the landing page

How to improve on the CTR

Here are some tips and tricks that you can try to improve the CTR for your domain.

1. Leverage the Google console for the search data analytics for the identification of low performing content and improve on them as much as possible.

2. Keep in mind that the title and tags should not suffer from excessive keyword usage.

3. Tap into human emotions of fear, joy, and success while designing posts and article titles for the SEO campaign of your site.

4. You can try addressing personalities through the titles to create a unique story to carry your campaign forward.

5. You can even include numbers in the titles as this boosts CTRs by at least 35%.

6. Description tags should be exciting to generate interest and excitement from the consumer.

7. You need to use descriptive URLs and not the generic ones as they are low on appeal, and if done right, it can improve your CTR by 25%.

8. Headlines should vary according to posts and services.

9. You can invest in Facebook ads to check the effectiveness of headlines.

10. Lastly, you need to avoid the usage of generic phrases that include “click here” and others to lend authority and authenticity to your site.

 

In conclusion

Yes, you do need the expert help when trying to figure out avenues to successfully optimize your web domain. There are several SEO firms available locally, but not all services are up to the mark in terms of the technical prowess and content creation ability. Therefore, it is essential to judge a service based on merit alone when searching for a third party SEO service. If you are in doubt, ask your questions to make sure of the expertise and the professionalism of the firm. Keep in mind the user reviews for a service and the overall charges for optimizing your domain. Make sure that you are getting the best bang for your buck. All the best!

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7 Free Keyword Research Tools to Use For SEO Now

A keyword research tool is not an option for anyone rolling a new website. This task requires much of your time in various processes such as design, development, content creation, and marketing strategy. I know this is a tedious process that will consume much of your time, but it’s essential to spend also enough of your time in keyword research so you can get a reliable guideline in content strategy. Through this, you’ll have a clear overview of the right way to shape your content and the future of your site.  

Nowadays, there some keyword research shortcuts anyone can take in this process, and keyword research tools remain the most preferred options in this case. As a result, there is a wide range of keyword research tools that every business should put into practice to target the right keywords as per their niche. This keyword research tools range from the negative keywords up to the long tail search terms.  

In this article, I’ll focus on seven free keyword research tools that every business should use for SEO at any given time. With this keyword tools, the companies can be in a position of learning more about their competitors, boost their search engine rank, know the type of keywords on their targeted list that features the highest search volume, and come up with a content calendar that goes hand-in-hand with the related long tail keywords.

Other than this, having the right keyword research tools, any business can choose the right keywords depending on their niche, monthly searches, and many more. But, which are these tools? Worry no more! I have the correct answer for you in this article. 

Let’s start!

1. Google AdWords

Google AdWords is the best option for the top spot. Also, it has remained the most preferred option for many people for several years now. 

It’s the best free keyword research tool when starting a business and also when in the process of growing and producing more content. It’s the right choice since it makes it easy to see.

With this tool, you can pull content directly from Google. This information is the search engine that any business needs whenever optimizing their website. 

Other than this, this tool gives you access to the competition, average monthly searches, and even the suggested bid for the case where you use AdWords.  

2. AdWords and SEO Keyword Permutation Generator

The common challenge faced whenever launching a new website is the uncovering of the new keywords in the keyword research. For this case, you need the AdWord And SEO Keyword Permutation Generator keyword research tool since it makes you creative while searching for the keywords that match with your objectives, website, and marketing strategy.  

However, this keyword features one downside whereby the keyword results generated may not make sense. As a result, there are high chances to spend much of your time searching for the best keywords as per your niche. 

3. Google Correlate

It always sounds good when one gets advice directly from a source. For this case, Google is the source that gives this advice. 

Yes, it’s an overlooked keyword research tool, but Google Correlate is at a higher position of generating a considerable keyword list. It’s the most preferred tool for those who want to see the keywords that get searched together. With this data, it can be easier to expand your keyword list, especially when considering the case of long tails. 

4. IMforSMB Bulk Keyword Generator

Some free keyword research tools work best for specific websites. However, there are others which have a significant impact on every site.  

For the IMforSMB Bulk Keyword Generator, it has a significant impact on the local service companies. With this tool, it becomes easy to find local keywords. 

5. Keyword In

Keyword In is the best free keyword research tool for those who want to combine their keywords the easy way.  

The starting point of this tool is the long tail keyword or keywords. After this, this keyword research tool mashes everything into a universal ‘basket,’ hence providing the user with a detailed list comprising the potential keywords. 

It’s the most preferred tool since the user only takes a few seconds to plug in the keywords, choose the best options, and then generate the results. 

6. Soovle

Soovle is another free keyword research tool that gives autocomplete suggestions from a wide range of sources, and not only from Google, hence help in boosting the user’s search volume. 

Yes, you can use it to generate auto-complete suggestions from Google, but it also supports a wide range of other sources such as Amazon, Yahoo, Wikipedia, Bing, and YouTube.  

Here, the first step entails choosing the most preferred source. However, you should note that this tool features Google as the default source. But you can change this to any source you want by clicking any of the icons displayed in the search box. 

7. Ubersuggest

Ubersuggest is the best option for those who want to get all the keywords and data they need to make reliable decisions. However, you should note that there are high chances not to get every data you expect the tool to generate. 

This tool is also the right choice if you want to get keywords that are not easy to generate by the Google Keyword Planner. It’s the most preferred option since it gives a wide range of keywords that are big enough to keep the user busy for some time. 

Conclusion

Hope now you know the best free keyword for SEO? Hesitate no more! Put these keywords into use and get the right way to perform your analysis. 

With these keyword research tools and the help of Joel House Marketing Company, you can get the help you need in monitoring and improving your search engine rankings. SEO is the best option to go for if you want to design and develop the most performing website. SEO is also the right way to go for if what you want is to make your site look better for more traffic.

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Discover the Latest Database Management Trends in 2019

We know that in every walk of life trends come and go. It is the same in database management landscape but lately, we have witnessed that several new database management concepts are in fact, here to stay. They are not just a passing fad, rather they demonstrate staying power and they have the capacity to transform businesses and organizations.

As per http://www.dbta.com, we have witnessed the fact that there is a rising appreciation for the value of data; hence, there has been a significant increase in the amount spent and invested on data management, as well as, analytics services and products. As per IDC predictions, revenues for business analytics and big data solutions would be reaching $189.1 billion this year itself with an impressive double-digit annual growth through 2022. Let us explore the existing and the latest database management trends and ways to take the maximum advantage of them for benefitting your business or organization. Here are some of the latest trends.

Focus on Both SQL Databases & NoSQL Databases

SQL databases are also referred to as relational databases and they are known for defining and manipulating data based primarily on SQL or the Structured Query Language. SQL databases are immensely popular and are utilized for effectively handling structured data which would organize data elements and go on standardizing the way precisely they would be relating to each other and to diverse properties. Database admins managing an SQL server will often use utilize server monitoring in order to optimize the performance of their database.

NoSQL Databases are referred to as non-relational databases that would be allowing you to accurately store and retrieve all important unstructured data implementing a dynamic schema. We know that NoSQL is gaining a lot of traction because of its flexible capacity to come up with a unique and innovative structure which could be a graph, document, column or Key Value that is organized basically as a data structure. Even though SQL has been maintaining a huge lead over the NoSQL database for several decades now, however, things are changing now and there is the growing popularity of non-relational alternatives. NoSQL is catching up at a phenomenal speed with the introduction of popular databases like MongoDB, Cassandra, and Redis.

Use of Multi-Database Preferred over Single Database

There has been a growing trend towards the effective use of multi-database during the last decade as opposed to the conventional theory of keeping all your eggs very much in just a single basket. More than 50 percent of the businesses admit that they are using multiple databases to efficiently fuel their applications as compared to just a single database. As per the latest market survey, around 44.3 percent admitted to utilizing multiple databases and 55.7 percent are still operating one single database.

NoSQL & SQL Multiple Database Combinations

We understand that 75.6 percent of multiple database kind usage comprises of a mix of both NoSQL and SQL databases. This implies that for many companies you cannot adopt a cookie-cutter approach. Even though you may be having a preference for one of them, there is absolutely no dispute regarding the fact that each one of them has clear benefits over the other. Rather than restricting your company to just a single database type,  there is a necessity in 2019 to effectively evolve your database stratagem for compatibility in order to ensure that these two robust database management systems are able to be compatible with each other and help in effectively filling the gaps in all your data requirements.

The Pivotal Role & Importance of Data Engineer 

The data engineer would be playing a pivotal role in 2019 as the architect of an organization’s data planning. No data teams would be able to efficiently perform without technical assistance and expertise of a qualified data engineer. These super-techies are indispensable as they boast of having advanced tech knowledge and multiple programming skills for preparing the groundwork proficiently for effective enterprise Data Management that could be utilized by some other staff such as the Data Scientist or the Data Analyst for precise data-oriented functions.

Implementation of Single-Point Data Management Channels

In 2019 there is an emerging trend of the effective implementation of Single-Point Data Management Channels. There is a rise in the use of enterprise-grade, single point data management channels rather than multiple disintegrated data management solutions within an enterprise. This trend has been gaining traction at a slow pace over the last few years but in recent times, it is impossible for businesses to survive or sustain without scalable, fully-integrated, single-point data management solutions for ensuring optimized distribution and data collection across numerous data channels.

IT Is Becoming Cloudier

We find that there has been a significant rise in the actual acquisition of effective SaaS apps that are known to displace on a regular basis, an on-premises application, thus, successfully migrating numerous users including their data to the cloud. Moreover, several organizations today have basically a cloud-first mandate that leads to certainly more SaaS applications. Today, data management has become intrinsically a hybrid affair which is supposed to reach across a host of on-premise systems and multiple clouds. You may seek professional assistance from reputed websites such as RemoteDBA.com.

Hadoop’s Actual Fall from Grace

Among the biggest surprises in recent years in the tech world is the rapid ascent and then equally rapid descent of Hadoop adoption. When Hadoop entered the industry in 2013, it took the entire community by storm and was deployed in as many as 20% data warehouse environments within 3 years of release. The growth curve seemed to plateau over 2017 and 2018, indicating that it had pretty much been deployed by any warehousing program that would require it. 

There has also been talking of user dissatisfaction with Hadoop’s immaturity as a platform, especially when dealing with maintenance, relational functions, and managing metadata. The cost of deploying and maintaining large clusters on a company’s own premises is also a considerable push back against the growth of Hadoop. As a technology, it is certainly here to stay, offering a ton of functionality to anyone who needs it, but the industry has demanded extensive restructuring to address the present problems with the platform.

Conclusion: The Amazing Data Lake Remix

Giving data a great home, the data lakes trend is very much toward an effective multiplatform architecture. The lake is supposed to be distributed physically across relational databases and Hadoop clusters. These could be deployed efficiently on the cloud, on premises, or an effective hybrid combination comprising both.  To make truly diverse and disparate data appear simpler and less complicated, you could find virtualization techniques quite handy, that is the reason why any hybrid data lake seems to be in reality a virtual data lake quite similar to the virtual data warehouse. 

Author bio

Patrick Hansen is a database developer with more than 15 years of experience in this field. He suggests his clients visit RemoteDBA.com when they need database support or any other technical help with database management.

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Top Database Management Trends You Can’t Ignore In 2019

More technology users and businesses are seeking for more information and data for valid reasons. Data management is a commodity that is leading to digital innovation. However, there is a big challenge when it comes to converting data into actionable insights. Digital innovation is today needed to help business organizations find a solution to the above challenge with success.

Trends for 2019- what should you be aware of?

Given below are some of the latest trends predicted for 2019 that businesses should look out for when it comes to data management:

  1. Data management is still a tough task- When a company is managing huge volumes of data like big data, the process becomes a complex one. The business should take steps to search for interesting patterns that are hidden in these large amounts of data. Machines should be trained in such a way that they are in a position to spot these patterns and incorporate them into production so that they can be acted upon. The above should not only take place once, but it should be repeated as many times as necessary. Experts in the field of data management add that this reality of putting the basics into production is a complex task and seems harder than it appears to be. For new businesses, the task is even tougher as the business needs an expert database and ETL skills. The business should take the onus of cleaning and putting labels on the data. The training for machine learning takes a lot of time and money, especially in the case where deep techniques for learning are used. On a final note, one should know that placing such a production to scale needs a whole set of skills that are reliable and secure. This is one of the prime reasons why data management will be tough in 2019, and data management professionals will be highly in demand.
  1. The need for proliferating continues- This will not be a very hard prediction to make in 2019. A few years ago, at the time of the Hadoop boom, there was an assumption that all data could be consolidated successfully. This was believed for both transactional and analytical workloads on a single platform. This idea, however, was not successful for a wide range of reasons. Experts in the field of data management state that there are different types of data and each of them have separate requirements for storage. For instance, graph databases, time series databases, relational databases, etc. These databases have their share of pros and cons. Developers cannot optimize the strengths if all the data is crammed into a single data lake that fits all. Again, esteemed professionals in the field of database management RemoteDBA.Com state it does not make sense amassing loads of data onto a single platform. The cloud, for instance, stores data for companies flexibly and cost-effectively. In the case of big data, Hadoop is the most budget-friendly storage for data that is unorganized and unstructured. For most companies, there are extra silos that need to be organized and managed. They are often big and important silos. Experts state that in the absence of a powerful central force, one should get used to these data silos as they will continue to proliferate.
  1. Analytics for 2019- Experts state that if you can act quickly on new data that comes into the organization, the better off you will be. This is the main driving force behind steaming analytics and real-time data. This has been very challenging and hard to pull off too. The organization has to possess data ultra- fast, and this can be done with the aid of automated decision making. The solution is to combine the SQL capabilities with open source streaming platforms to get real progress this year.
  2. Technology and evolution- The evolution of technology also plays a vital role this year in the field of data management. Companies have to take the onus of finding the right workforce with the appropriate skills for the job. Irrespective of the techniques and technologies they use, it is crucial for the company to find the right person with the right skill. Organizations also have to focus on deep learning skills and discover creative ways to manage data. For instance, if you take a look at big financial corporations, they have already started to use algorithms that are neutral and improved when it comes to spotting fraudulent transactions over traditional machines. This trend will grow and continue this year.

Experts in the field say that new technology is creating innovation to make data management for everyone better in 2019. The pace of innovation in the above field shows no signs of slowing down, and this is great news for those companies that manage huge amounts of data like big data. Last but not least, smart technology is growing, and devices are helping businesses and consumers in collecting and sharing data. This helps customers get a personalized experience wherever they go.

There is huge consumer demand today for smart devices, and they are proliferating at a huge rate. If you check ecosystems of smart devices for 2019, you will find that they are focused on two main platforms- Google Assistant and Alexa of Amazon. These platforms are helping consumers to infuse remote access and AI that starts right from lights to HVAC units. In short, you will find all the smart things around you in 2019, and the trend is expanding with speed!

Therefore, when it comes to database management trends to watch out in 2019, the above will steal the show. Progress is being made on all fronts, and there is a promise for innovation and creativity. There might be ethical, legal, and technical obstacles in 2019, but the potential benefits of innovations are huge to ignore. They will play a vital role in changing the current scenario of database management for businesses and consumers across the globe with success.