Category: Development

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Understanding the Difference Between Numerical and Structural Chromosome Abnormalities

Each cell in your body contains around 20,000 genes. Your genes are located on chromosomes which are long DNA molecules that contain genetic material. Normal human cells contain 23 pairs of chromosomes for a total of 46 chromosomes in all. 

If one or several pairs of chromosomes have an abnormality, it can increase your risk of having a child with a birth defect or congenital condition. There are many types of chromosome abnormalities, but the two most common are numerical and structural abnormalities.

How are chromosome abnormalities detected?

X and Y chromosomes. Genetics concept. 3D rendered illustration.

Chromosome abnormalities can be identified through non-invasive prenatal testing (NIPT). NIPT takes a sample of your blood and analyzes it for genetic information that enters your bloodstream through your growing baby’s placenta. 

NIPT can detect several types of chromosomal abnormalities, including Down syndrome and sex chromosome aneuploidies. It can also determine the gender of your baby. 

What is a numerical chromosome abnormality?

Numerical chromosome abnormalities occur when an individual is missing chromosomes or has extra chromosomes. If you’re missing one chromosome from a pair, it’s called monosomy. If you have more than two chromosomes, it’s called trisomy.

Some of the most common numerical chromosome abnormalities include Trisomy 21 (Down syndrome) and Trisomy 18 (Edward’s syndrome). 

What is a structural chromosome abnormality?

Structural chromosome abnormalities occur when the shape of a chromosome is altered. There are several types of structural abnormalities, including:

  • Deletions. Deletions occur due to a loss of genetic material and vary in severity. Some involve a single missing base pair; others involve a missing piece of the chromosome itself. 
  • Inversions. Inversions occur when a particular segment of a chromosome breaks, turns around, and reattaches to itself. There are two types of inversions: pericentric and paracentric. Parents can pass on inversions to their offspring, but they don’t always result in birth defects.
  • Rings. Rings occur when both ends of a chromosome bend and fuse together, forming a circle. Sometimes rings result in a loss of genetic material, in other instances they do not. Parents can pass on rings to their offspring, but they may or may not cause health problems.

What causes chromosome abnormalities?

The most common cause of chromosome abnormalities is an error in cell division. Cell division occurs in two distinct ways:

  • Mitosis. Mitosis creates two cells that are duplicates of an original cell. So, one cell with 46 chromosomes evolves into two cells with 46 chromosomes.
  • Meiosis. Meiosis affects cells that occur in your reproductive organs. It creates cells with 23 chromosomes. Meiosis is responsible for the creation of eggs and sperm.

Normal cell division results in cells with the correct number of chromosomes. When errors occur, cells form with too many or too few chromosomes.

Other factors can contribute to chromosome abnormalities as well, including maternal age and environment. For example, older women are more likely to give birth to babies with chromosome abnormalities than younger women.  

With noninvasive prenatal testing, you can better determine whether you are at risk of passing chromosomal abnormalities on to your baby. Once you receive the results of NIPT, your general practitioner, OB/GYN, or a genetic counselor can explain the results in detail.

Top Software Development Outsourcing Trends to Expect in 2021
Development

Top Software Development Outsourcing Trends to Expect in 2021

IT and software development outsourcing is going nowhere but up. Its popularity is huge, bringing fundamental changes to the world of business. IT spending in the world continues to balloon and would continue doing so in years to come. 

Outsourcing your IT needs could be a boon, especially during this pandemic where economies all over the world have gone down and companies closing, and the widespread retrenchment. If the growth of your company depends on software, and if having an in-house team is not within your means, then you should have no doubt in outsourcing your software development requirements. 

Software outsourcing is molding the market in the world, revolutionizing how companies perceive development and bringing in unparalleled opportunities to grab. As technology continues to evolve to meet the changing demand of the times, outsourcing also sets new trends to keep up with the lightning pace of changes. 

Software Development Trends to Expect in 2021 and Beyond

The year 2020 is almost through. Now is the perfect time to begin predicting the software outsourcing trends that will happen in 2021 and beyond. if you own a business or a decision-maker considering outsourcing your software requirements, then the trends give you an overview of what to expect in the industry next year and the near future. 

1. Scary Scarcity and the Need for Skilled Software Developers

In 2021, the spending on IT services all over the world is deemed to surpass one trillion US dollars, seeing a slight increase of 5.5 percent because of the negative impact of Covid-19. The small gap is however not the problem: the real concern is that in-house experts are running short; thus a lot of companies are expected to outsourcing their Information Technology requirements. 

Technology so far continues to evolve rapidly that it becomes difficult to meet the demand for talent. With such extensive growth in technology, IT vendors are pressured on staying competitive in all sorts of services, from cybersecurity, AI, Blockchain, and cryptocurrencies. The new technologies are overwhelming and employee shortages led to a cut-throat quest for high-qualified developers with cutting-edge skill sets. 

2. Change in Outsourcing Relations

Nowadays, outsourcing IT has become one of the most rudimentary services of organizations from Asian and African countries. With numerous benefits, from free access to IT talents, reduction in cost, and high speed in production, the service has become an indivisible part of the working routine of a client. Thus, the role of outsourcing vendors has slowly shifted from streamlined manual labor to top-level decisions on a lot of critical concerns, like full-cycle product development and software architecture. 

Outsourcing service providers, with such entrustment, are not considered as ‘agencies for developers hiring’ anymore. A lot of vendors, from an IT Talent connector, have turned to full-on strategic partners for business owners, with an aim for shared risks, long-term partnerships, and business alignment. 

3. More than a Single Vendor at a Time

As spending becomes bigger, huge corporations also tend to outsource their software requirements further. Still, the broader scope of work is, the harder one could converge all human resources, from skilled engineers, top managers, creative designers, or lousy sales. These lead to outsourcing to various vendors at one time in order to have the best of, and even several worlds. 

For big software development outsourcing vendors, gathering a diverse team and building via communication channels within teams and departments definitely is their edge against the smaller competition. Perfect delivery control and keeping minimal involvement of customers through the tech processes, at the end of the day is still of great significance. 

4. Organizations would begin Spending More on Outsourcing Vendors

Of course, every business wants to optimize its processes with a price-oriented mindset. The situation in 2021 however is changing gradually. The outsourcing trends serve the natural consequence of the shortage of IT professionals. 

As high-skilled professionals raise their rates, organizations would be hard put on adjusting their software development spending. Furthermore, product quality is now the key driving factor in outsourcing than the reduction of cost. When it comes to outsourcing software requirements, what organizations emphasize is enhanced security, customer experience, and business expansion. 

5. Cloud Sourcing Trend

Cloud services is the latest tech trend for outsourcing. To have everything posted on the cloud nowadays is the priority for a lot of businesses, as numerous projects will be passed cloud storage to minimize expenses. One thing however to notice about cloud computing is the worrisome cybersecurity. 

With such sensitive data that outsourcing could get exposed to, it’s a top priority to outsource to a secure and reliable vendor to keep the private information of users and project details protected. 

6. Growing Need for Enhanced Cybersecurity

Data, for all organizations, has long become the most valuable resource, therefore making cybersecurity the utmost preference for all IT services, which include outsourcing software development. Today, the demand is to make data extremely secured to not become cyberattack victims. Innovative outsourcing software development organizations therefore now have implemented multi-level security approaches to guard business and eradicate risks. 

7. The Craving for Enhanced AI and IoT Experience

Online shopping has penetrated our lives every single day. Additionally, with the outbreak of Covid-19, it’s become the new normal. The escalating demand for online shopping experience has caused companies to invest more in improved UX. 

The IoT and AI solutions would boost eCommerce by offering a customer journey that’s more personalized. Chatbots that are AI-powered have already replaced human interactions when providing customers with needed advice and guidance. The Internet of Things would be one of the means of boosting customer satisfaction by statistics gathering, providing data in real-time, personalized communication, and perceiving issues with equipment. 

Summing Up

We are faced with a fast-growing tech environment. Business organizations that want to stay on the competitive edge are investing their money and time already in digital transformation. Still, there are challenges to overcome, one of which is the innovation speed. 

Even big corporations with well-equipped teams could not keep up with the pace and are in dire need to outsource to specialists. Neither could smaller companies embrace all of the digital changes without the support of outsourcing IT providers.

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6 Pro Tips to Master your Mac

Introduction

The past decade has seen Apple rise from just another tech company to one of the largest tech corporations ever. Past innovations (such as the iPhone) helped bring Apple up, and since then, Apple’s devices have permeated society, with iPhones found everywhere.

But what about Macs? While Macs suffer from heavy competition from Windows, they’re still a great option, especially for people in creative industries. But Macs aren’t perfect out of the box. Fortunately, users can improve their Mac experience and learn how to get the most out of their Macs. 

6 Tips for Mac Users

Listed below are 6 ways you can get the most out of your Mac. All of these are extremely easy to do, and while a couple requires you to shell out some money, it’s 100% worth it!

1. Use Spotlight to Quickly Convert Units and Currencies

Converting currency quickly becomes a headache, especially if you’re doing it often. And while you could use online programs to convert currencies quicker, you could also use macOS’s built-in Spotlight.

Spotlight’s main use is to search through a Mac’s files, but it can also be used to convert currencies, measurements, and other units. Just type in the unit or currency you wish to convert on Spotlight.

2. Use Mail to Directly Sign PDFs

Despite living in the age of the Internet, many still require physical signatures for contracts. But what if you could use your signature digitally, sign contracts through PDF?

Well, you can!

Mac’s Mail app allows users to sign PDFs through email, making it much easier to finalize agreements without requiring an external program or physical signature,

3. Download a VPN for Security

Some people believe Macs are immune to viruses and malware—this is not true. Macs are just as at risk as Windows machines, meaning users need to protect their Macs. One way to do so is by downloading a VPN on your Mac.

A VPN encrypts your data and hides its IP address, meaning cybercriminals can’t steal your data even while you are on a public network or an unsecured website.

4. Activate Split Screen to Improve Efficiency

Managing multiple windows and tabs is taxing, especially on smaller Macs. Seriously, who wants to deal with 5 windows on a 12” inch screen?

Fortunately, current versions of macOS contain Split Screen for apps, the ability to display multiple windows side-by-side. This makes it easier for users to access other windows and can help keep things organized.

5. Send and View Texts on Your Mac (if You Have an iPhone)

The good thing about Apple’s ecosystem is that each device works with other devices. For example, if you have an iPhone, your iPad can receive the same texts and messages. Oh, and so can your Mac.

With an iPhone, your Mac becomes more than a laptop—it becomes a secondary phone. You can use your Mac to text others, make calls, and even play games! 

6. Take Advantage of iCloud

Macs come with different storage options, with 128GB being the cheapest. Paying for extra—cashing out an extra $100 or so—can be intimidating. But do you even need more storage?

If you’re only working with documents and the occasional video, you may be able to get by with 128GB and iCloud, Apple’s cloud storage service. Users get 5GB free but can pay .99 cents a month for an extra 50GB.

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Signal Conditioning: How Does it Improve Health and Safety?

To get an analog signal into a computer system, we need to send it through an analogue-to-digital converter. This device will turn it into a stream of digital pulses that our computers can understand. But before this can happen, an intermediary stage of processing must be taken place. Small-voltage signals must be amplified to the appropriate level. Interference must be removed, and faulty circuits must be grounded to protect the rest of the system.

This intermediary stage is called signal conditioning. Incoming signals are processed so that they can be put to better use by the stages that follow. Thus, signal conditioners are crucial pieces of hardware, and for good reason ever-present in the industrial controls sold by Allied Electronics. But they’re also used on a smaller scale in smaller devices.

How Does Signal Conditioning Work?

Signal conditioners come in a range of different types. Let’s take a look at a few of them.

Filtering

Getting rid of unwanted AC frequencies is essential in many applications. You might have heard the hum that comes when a 50Hz power line is inadequately filtered and put through an audio system. In other cases, a signal might need to be ‘cleaned up’ by removing high-frequency noise.

Level Control

Getting the voltage to a level appropriate to the ADC is critical. Signals can be either amplified (that is, turned up) or attenuated (turned down). In the former case, this is done to decrease the amount of noise that might creep in between the signal conditioner and the ADC and to ensure the maximum possible resolution on the signal being sampled. Attenuation ensures that the voltage does not go beyond the maximum on the ADC, which would result in clipping.

Linearisation

In some cases, the signal coming in might be nonlinear. In an exponential signal, massive change might occur in just a few digital ticks. Converting it into a linear signal allows the ADC to record smoother and more useful data.

Electrical Isolation

In some cases, it might be necessary to protect potentially sensitive equipment by isolating one part of the circuit from another. Magnetic couplers work by turning an incoming voltage into a magnetic field and back again, optical couplers do this turning the signal into a beam of light. This process ensures that any problem in one part of the system won’t cause damage to the rest of it. This doesn’t just protect equipment, but the people using it, too.

Development

5 Ways to Track Android Phone for Free

Our busy routine has minimized the face to face interactions with our loved ones. Even working parents can’t talk and discuss the daily routines with their children because they have also school and other online activities. Such lack of conversation has increased the parent’s concerns over their safety because they can meet strangers or join a corrupt community, which can ruin their personality and mental health. That’s why they get help from android spy app to monitor their android devices. But many people can’t afford expensive spyware for android phones, but they also want to keep track of their loved ones. 

What’s the solution?

Well, you can get monitoring services from top mobile tracking apps, which lets the end-user to track every single movement. 

Continue to read if you want FREE Yet Reliable Solution for Location Tracking Services!

List Of 5 Easy Ways to Track Android Phone for Free:

Mobile Tracker Free

Google Maps

TheWiSpy

Real-Time GPS Tracker 

GPS Phone Tracker 

We’re going to share details of each tracking method. 

Mobile Tracker Free – Track Without Giving a Hint

Mobile Tracker Free is an android tracking app, which requires installation in the target device. This app gains complete access to the text messages, Facebook & WhatsApp monitoring without the rooting process. The end-user can easily track the location of the target phone remotely, plus it also gives access to the saved pictures and the received photos. 

Read Text-messages & IMs 

Live-Location Tracking

Outgoing and Incoming Phone calls access 

This tracking tool is free and provides secure services without giving the target device user any clue. 

Google Maps – No Need to Spend Money

The protection of loved ones makes the person do many things, but we can help you to get help only from a secure method. Google Maps has brought the ultimate solution that can give you a chance to find out the whereabouts of the user. You can use the Google account of the target phone to share the location with the desired number. Here, you need to add your number, which will let you get the live-location in seconds. It enables the user to select the duration of location-sharing time. Such a feature also helps when a user gets lost somewhere, but sharing your location with friends & family through Google Maps can let them find you. 

TheWiSpy – The Best Android Spy App

With 2 Days of the free trial, a user can experience its free services without paying a single penny. It sounds unusual to get such modern tracking services for free. The end-user should install this android compatible app in the target device and follow the location of the target phone without letting the target person know. Its additional features gain complete access to the end-user to get insights into what’s the user doing online, plus its location-based services are incredible, including geo-fencing, etc. The end-user can get the whereabouts notification 24/7 and ie also enables you to set the safe & unsafe location. 

2 Days of Free Trial – Android Compatible Spyware 

Real-Time GPS Tracker 

Sometimes, a person wants to share the location with friends & family before going to any new or unsafe place. Installing this android spyware on your phone allows you to share your location with your desired contacts. It either requires your approval for sharing your whereabouts with your desired contacts, or it will never let anyone monitor your movements. 

GPS Phone Tracker 

Are you finding a way to get location alerts of your kid? 

Well, you are in the right place because we have discovered a reliable way to track the location of kids with GPS Phone Tracker. 

This free android spy app enable you to set safe or unsafe zones using the Geofence feature. Its efficient services let the parents get real-time monitoring services under stealth mode. This tool sends alerts if a kid goes to any prohibited or restricted area. 

Final Thought

Everyone can’t pay a high cost to get tracking services. Many people do not press the buy button because of the high pricing. This is the reason we have shared 5 Ways to check the real-time location of your loved ones, which are also reliable and convenient. Android compatible apps cannot only be used for the protection of the kids, but you can use it to secure the business.  Management can check their employee’s locations by installing any spyware in their android work phones. But make sure that they know about the tracking app, or they can file a lawsuit against your company. All you need is to get their approval before tracking them.

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Best Practices in Performance Development Planning and Training

The advent of the Covid-era has led to a significant change in emphasis from in-person training to internet-based online training. However, managers need to be cognizant of the fact that not everyone is suited to purely online methodologies for training. Individuals have a preferred learning style and online classrooms are not everyone’s favorite approach.

At the same time, employees have to accept the reality of the current circumstances and many will simply have to adapt accordingly. Performance development is a critical aspect of an employee’s progress within the organization and it cannot be put on hold beyond the medium term.

In the past employers have usually tried to identify an individual’s preferred learning style and adapt their training accordingly to achieve the best results. Classroom-style in person courses were available for those that preferred this approach while online learning was often a second choice. Many organizations also included other training methodologies such as individuals in specific impact projects so that they could learn “on the job” and build their skills accordingly. Coaching and mentoring were similar approaches that delivered new skills outside of a classroom-type environment.

These latter two approaches to performance development training are still viable under the new social distancing environment produced by Covid. Employees can still be engaged in unique high impact projects, albeit remotely. Although the remote aspect may reduce the overall learning from working on the project it should still expose the employee to the key learnings that they need to understand the particular topic from the project.

Similarly, although it is certainly more difficult to provide coaching and mentoring under social distancing conditions, it is certainly not impossible and these approaches will still deliver value. The traditional approach to coaching and mentoring may need to be adapted, but the general concept remains valid.

Performance development planning is particularly important for the most ambitious employees in an organization, and these employees are also likely to be some of the most valuable. Therefore it is important that their development and training is not forgotten in the Covid crisis. These employees need to clearly understand what new skills and competencies they must develop in order to advance within the organization if they are to stay motivated and continue to contribute to the overall high performance of the organization. 

Clear performance development planning helps employees to understand their overall place in the company and also increases their loyalty and motivation. It draws a connecting line between their personal goals and the overall goals of the company, which makes it a key element of personal motivation. By providing this context for their work, an organization provides more meaning for the employees in their daily jobs.

One final point: performance development plans need to be individualized for every employee. Managers need to have undergone formal performance management training that enables them to discover the most important aspects of personalization for a performance development plan. For example, managers need to understand the personal goals of the employees that they manage and need to help them to develop performance management plans that align the individual’s personal goals with those of the organization.

Development

8 Actionable UX Tips You Should Know When Developing a Mobile App

There is no denying that user experience (UX) is one reason a user is keeping your mobile app. Its usability and intuitiveness (or the lack thereof) can make people decide whether an app is worth their time or not.

Thus, it is safe to say that the more usable your mobile app is, the higher the user engagement. This could lead to enhanced user retention, and fewer uninstalls. 

That said, we will walk you through the eight actionable UX tips you should keep in mind when creating a mobile application: 

Keep the target users in mind

Who are your mobile app’s target users? The people you want to serve and most likely use your app?

If you have no idea who your end-users are, you might be setting yourself up for failure. 

At Sytian App Developer Philippines, we always tell our clients about the importance of keeping the target users in mind.

And we are not just talking about demographics here. It is also essential to understand why they would need your app.

For instance, your users would want a mobile payment app that lets them pay their bills, make bank transactions, and buy groceries. That way, they won’t be switching from one app to another. 

Knowing who your target users are and what they need are some of the most important aspects to keep in mind when developing your mobile app. 

Incorporate micro-interactions

Famous social media platforms like Instagram and Facebook have capitalized on micro-interactions. And because of their popularity, it makes sense if you follow suit. 

Make your micro-interactions as seamless as possible to enhance your mobile app’s usability. 

Doing so will generate more engagement and more interactive experience for your users. This usually involves getting notifications, sharing on social media accounts, or communicating feedback. 

Just make sure that your mobile app’s interface is optimized for smaller screens. 

Choose your colors wisely

It would be ideal to pick a color scheme that has fewer colors to decrease visual saturation. 

Pick a maximum of three colors, and make sure that it’s consistent with your app’s design.

As much as possible, try to stay away from colors that are too vibrant as it can disturb your users’ eyes, causing them to disengage. Choose warmer colors instead, and pick colors that provoke certain emotions from the users. 

Great search function

Users download your app with different goals in mind. Others may want to buy something, while some would like to know more information. 

A good app should have excellent navigation, which helps ease the user search. If they found it hard to get useful links, your users will likely leave your app and uninstall it. 

Provide users with advanced search features or an in-app search to make it fast and easy. It will boost the usability of your app, as well.

Keep it simple

You might have heard of the Keep It Simple Stupid (KISS) model. That’s because it is an integral part of UX and User Interface (UI) design, especially if you are designing an app.

After all, mobile app users prefer simplicity, ease of use, and intuitiveness. Something that can make them understand how your app words at a glance.

That said, stay away from using flashy elements when designing your mobile app. Keep it simple, instead, and optimize your images if needed.

Lessen user input

You should also stay away from asking too much information from your mobile app users.

If you require users to sign in, only ask what’s necessary, like name, email address, and mobile number. You can also opt to let users sign in via their Google or Facebook accounts. That way, they can sign in with ease.

Any unnecessary data and long forms can turn off many users, causing them to uninstall your app.

Prompt error notifications

If something goes wrong with the app, you must immediately notify your user about the error. Identify what the error is and what the user should do next. 

The last thing that you want to happen is for them to be stuck navigating your app. If they feel like they’re wasting their time, your users will likely leave and uninstall your app. 

Display valuable push notifications

Push notifications are a great way to boost your mobile’s user retention. Nonetheless, you should not send notifications to your users willy-nilly. 

For one, it is vital to let your users choose what kind of notifications he’d like to receive. And only send valuable notifications.

Using our previous example, a mobile payment app user might want to receive a notification when his bill is due.

When done right, push notifications can keep your users engaged.

When designing a mobile app, it would be best to consider your end-users and their needs. Doing so can help you create a simple and intuitive design. And this can help you boost user retention and decrease your uninstall rate.

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How Small Businesses Use Mobile Apps

Mobile phones are everywhere, which has made staying in touch easier and has simplified many daily tasks. As technology grows, our lives become richer. Through filters, we are better photographers (and models). With voice assistants, we all have our very own robot secretary. Just about any fact-related argument can be settled anywhere by opening the encyclopedia, we carry around in our pockets. We don’t need a notepad and pen as long as we have our phone. For modest monthly fees, we can access vast libraries of music, movies, and television shows.

Mobile technology is great for our personal lives, but it’s great for our business lives, too, as you’ll see below. 

Time Saving Apps

One of the greatest conveniences of mobile app technology is saving time. To see what we mean, just look at how apps have changed something as ubiquitous as banking. Whereas a business owner (or manager) once had to drive to the bank with an uncomfortably large amount of cash and wait in line for the business teller, the majority of payments are now handled electronically. Checks can be deposited by snapping a photo. Mobile banking apps can save bundles of time.

It doesn’t stop with banking. If you travel for business, there are apps to help you manage business flights, hotel reservations, car rentals, taxis, rideshare services, and dinner reservations. Business travel, like personal travel, is made easier through review apps like Tripadvisor.

Metrics-at-a-Glance Apps

Whether you’re in the back of rideshare, flying in a plane, or waking up in the morning, you can now pull up a snapshot view of a variety of business metrics thanks to mobile app technology. You can most likely monitor your website analytics software, access your CRM, and whip up sales reports with a mobile app. 

Physical Plant Management Apps

Many security alarm companies now offer mobile apps so that you can wait until you’re out of the building to set the alarm. If you have security cameras, chances are you can access live (and stored) footage from an app. There are apps to manage smart thermostats and apps to turn the lights on and off. 

Office Equipment Apps

Modern office equipment, such as printers and copiers, often comes with a bundled app. For example, Xerox commercial printers can be managed with the Mobile Link app. You can use your phone’s built-in camera to scan documents, manipulate PDFS, and send just about anything you want to the printer.

Cloud Storage Apps

If you use Dropbox, Google Drive, or another cloud storage platform to access electronic apps, you can download a mobile app to help you access and manage those files. This is especially convenient when you want to send a file with your mobile email app.

Social Media Apps

We typically think of social media apps as something for personal use, but you can just as easily manage your business accounts with a mobile device. It’s a good idea to always double-check which account you’re posting to; it can be amusing to accidentally post something for work to your personal account, but the reverse can be damaging. Facebook offers a separate app to manage business pages, but with Instagram, you simply switch between accounts in the same app.

Communication Apps

Typically we think of office communication platforms like phone, fax, and email. Due to the coronavirus pandemic, however, many business owners have discovered other useful technologies. Teams can–and do–hold video chat meetings with Zoom, Skype, and Google Hangouts, helping to eliminate the need for physical contact. Many office suites provide real-time collaboration features, improving productivity, and further eliminating the need for a physical office.

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6 Ways to Convert Customers on Social Media Apps

In the old days, marketing for a small business was a relatively straightforward affair. You could choose between limited options in print, radio, and television advertising. Maybe you could also consider a billboard or banner somewhere out in the community. These strategies had existed for decades, so they felt familiar and easy. 

Then the internet came along and changed everything. Suddenly, the world of advertising became incredibly complex. Now there are so many options available that it’s hard to know where to begin. 

To avoid becoming overwhelmed, think of internet advertising as an opportunity rather than a burden. With social media apps, you have the ability to reach out to customers like never before. This is especially true if you utilize these platforms correctly. Take these tips into account as you exploit the wonderful opportunities out there to build your customer base.

Download the Apps and Use Them

Your social media marketing should be coherent and sustained. If all you do is throw a hodgepodge of information at potential customers, it’s unlikely that any of it will stick. Think long and hard about a marketing strategy that you can employ for months. Choose a goal and then develop a line of consistent messaging to support your objectives. This way, consumers will come to recognize your brand through the messaging they regularly encounter.

One of the best pieces of advice for any social media account manager is to download the apps, create personal accounts, follow people (and brands) who interest you, and get into the habit of spending some time on the app every day. You’ll learn a ton just by observing what other people are doing, and by having the apps on your smartphone, you’ll be more likely to use them frequently enough to learn something.

Use Hashtags to Your Advantage

Most social media platforms–whether you use the mobile app or web version–allow you to use hashtags to direct content. This is a free and easy way to reach out to certain groups of people. For example, if you’re hoping to target soccer fans during the big game, ending a tweet with “#WorldCupFinal” is a great way to target a specific audience. Mastering the hashtag game will make you a more skilled digital marketer.

Build Followers with Ad Campaigns

If you market on social media apps without choosing a specific target audience, you’re doing nothing more than blowing trumpets into the void. One of the principal benefits of social media is that it allows businesses to target the people who are most likely to be interested in their products. Instagram shows ads to people based on the types of accounts and hashtags they follow. Since Facebook users provide a lot more personal information, you can narrow down ads on that platform with incredible precision. Either way, running ads is a great way to get more followers.

Monitor the Performance of Your Ads

Social media companies allow you to track the performance of your ads. Take advantage of this service regularly. When you see that your ads are producing engagement, you’ll know that your marketing strategy is working. If your ads aren’t getting clicks for weeks on end, you’ll learn that it’s time to switch tactics. And this is a topic for a whole new article, but there are even apps to help you manage your social media ad campaigns.

Use a Chatbot on the Facebook Messenger App

The gold standard for any marketing campaign is a personal interaction with potential clients. In a perfect world, we’d all have plenty of time to chat with individuals in public parks and message people on social media. Unfortunately, this is not logistically possible. With a Facebook Messenger bot, however, you can replicate the feel of a personal conversation without actually having to be present yourself. Your bot can instantly answer questions when people contact you using Facebook’s Messenger app.

Be Persistent

Marketing on social media apps is never a “one and done” sort of game. Hardly anybody will engage with your ad the very first time they see it. It takes patience and repetition to break into the consciousness of your potential customer base. Don’t give up when social media ad campaigns fail to bring immediate results. It’s with continual campaigns and slight changes in tactics that you’ll eventually find a strategy that works. 
Finally, remember that Facebook and Instagram aren’t the only social media apps out there. The marketing landscape is more diverse than ever, providing the types of opportunities advertisers used to dream of. Use the tips above to perfect your marketing on social media apps. The results will prove how successful these strategies are.

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Top Technologies Driving Laboratory Efficiency and Accuracy Forward

For decades, clinical laboratories have played a significant role in advancing patient care within the nation’s healthcare system. Through effective testing processes, clinical laboratorians generate accurate results that support doctors and other medical experts in making appropriate diagnoses and treatment plans for their patients. As new diseases, strains, and the global spread of life-threatening illnesses increase, rapid testing and diagnosis become more apparent.

Laboratories around the world have stepped up to the challenge by adopting technologies that enable them to work more efficiently to support the growing demand for improved diagnostics and patient care. Continue reading to learn more about technological trends in clinical laboratories.

Cloud Technology

The adoption of cloud technology in clinical laboratories has worked to streamline lab processes, create controlled environments, and disseminate information in real-time. Advanced lab equipment comes with features that automatically record testing data and store it in the cloud allowing technicians, scientists, and other associated parties to access pertinent medical information quickly. 

Assisting scientists and technicians in maintaining a controlled environment, the integration of cloud technology in advanced lab equipment immediately alerts teams when issues arise in the testing or experimental stages. Such alerts provide teams with the support they need to accurately monitor and adjust processes as necessary to generate accurate results. 

Lastly, cloud technology features allow scientists to share information in real-time with project contributors from virtually anywhere. The data can be accessed remotely, making it easier to collaborate with other employees and laboratories for improved productivity. 

Improved Equipment Designs

New technologies have enabled designers to create more efficient lab equipment compact in size with advanced capabilities for more efficient lab and testing processes. Microfluidic cell sorting, for example, can be done on a compact system, performing various functions, and helps to eliminate the need for traditional flow cytometry lab setups with simple, easy to use technology. Such innovations save laboratories money, time, and space.

Automation

The use of lab equipment to automate testing and experimental processes have been an ongoing practice for most clinical labs. As technology continues to advance, current equipment designs include features and automation tools that save time and improve efficiency in laboratory processes. The use of automation in laboratories reduces the need for manual tasks previously performed by lab technicians eliminating many daunting and repetitive steps in experimental studies resulting in authentic results in record time. Scientists and technicians are now able to focus their attention on critically analyzing data. 

Sustainability

As the general public becomes increasingly concerned about the environment, industries across the board have taken great strides to do their part to reduce their carbon footprint. Realizing the extensive amount of energy used to operate labs, scientists and lab workers have begun utilizing resources that support a more eco-friendly and sustainable work environment

Many laboratories reduced their carbon footprint by improving their recycling efforts by properly and safely disposing of used supplies, equipment, and containers. Consequently, in purchasing recycled materials for experiments, testing, and lab processes, laboratories have also been able to save a significant amount of money. 

A new concept, referred to as open labs have also become an increasingly popular method for laboratories looking to reduce their carbon footprint. With technological resources like compact equipment, cloud technology, and automation features, sharing space, equipment, and data amongst other labs cuts down on waste while saving money. 

The investment in more efficient lab equipment has also improved sustainability within the industry. Newer models require less energy to operate without compromising the accuracy of results. 
At a time when the world is in the middle of what could be the worst threat to public health in history, clinical laboratories are needed in the fight. From increased testing and rapid results to the development of vaccinations and treatment options, scientists and lab techs around the world will ultimately save humanity. As such, laboratories need to continue to adopt technology trends such as those described above to deliver the most accurate results as quickly as possible.