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5 Leading Trends in Modern Healthcare Design to Revolutionize the Patient and Staff Experience

Healthcare is an industry that is constantly changing and evolving with the prevailing technological advancements, scientific discoveries, but also socio-economic shifts. It’s not just the leaders and visionaries that are taking the industry forward, it’s also the tech gurus and innovators, the interior designers and architects, and also the patients themselves who require a different kind of experience. Needless to say, your typical healthcare institution is not what it used to be mere decades ago. 

And that’s a good thing. Healthcare needs to progress and change to accommodate the needs of a rising population and specific demographics. Laboratories need to be more efficient, the medical staff more specialized, and interiors need to adopt a more modern approach to ensure patient and staff happiness. With all of that in mind, today we are taking a look at modern healthcare design and what trends will prevail in 2020 and beyond.

The move towards organizational specialization

Modern problems require modern solutions, as they say, and the modern patient demands a healthcare environment that can accommodate their exact needs. Nowadays, hospitals and medical institutions in general are becoming more specialized and are narrowing their scope of services and expertise to address the challenges of specific patient demographic. Not only does this allow administrators to run a more efficient operation and optimize payroll expenses, but it also allows key stakeholders to build a recognizable brand

For the patient, this ensures a peace of mind and provides them with specialized staff and medical equipment necessary to address their unique medical condition. No longer are patients willing to run from hospitals and medical practices to get things done – nowadays they want and need specialized and comprehensive treatment under the same roof.

Weaving technology into the space

It should go without saying that the healthcare industry is one of the most notable early adopters of technological innovation. No surprise there, of course, as hospitals and private practices need to invest in modern technology to minimize expenses, make diagnostics and treatment more efficient, and instill trust and respect in the hearts and minds of their patients. 

While it might be difficult for certain patient groups to get the hang of certain technological tools, it’s nonetheless important to note that even seniors are nowadays utilizing technology on an advanced level. This means that you can weave medical and administrative tech into your medical practice with ease and allow your staff as well as your patients to take full advantage of its functionalities.

Focusing on specialized lighting schemes

One of the most important elements of modern healthcare design is the lighting. Needless to say, you need to make sure that ample natural light permeates the rooms and hallways of your hospital or medical practice, but the most important thing is to scale and optimize the artificial lighting. Lighting design is essential for compliance, patient and staff satisfaction, as well as ensuring energy efficiency over the long term.

For that reason, it’s important to work with experienced lighting designers and research clean room lighting at to find lights that are manufactured according to the right industry standards and are durable and long-lasting. You also need to talk to the manufacturer to find the right hues for every room and working environment, as lights should differ depending on whether you’re in a patient’s room, the waiting room, or a clean room.

Emphasizing sustainable practices

Speaking of design considerations that emphasize energy efficiency, it’s important to note that the medical industry is rapidly moving towards greater sustainability. This has more to do with hospital administration, financial saving, and compliance than patient care and satisfaction, as hospital administrators need to find ways to make the business stay afloat over the long term.

This is why investing in energy-efficient lighting, appliances, equipment, and passive conservation features is so important in the modern world. It’s also important to invest in software solutions like customer data platforms to make better long-term decisions that will deliver results while reducing extraneous financial expenditure.

Breaking the barrier towards nature

Last but not least is the adoption of the biophilic design. Some of the best medical office decor ideas include the introduction of natural elements and sustainable materials to create a more serene workspace and instill peace in the hearts and minds of the patients. Nature can have a profound effect on the recovery process, so it’s also important to break the barrier between the interior and nature by designing hospital gardens and green spaces to help the patients feel more at ease. Over time, this leads to a more positive work environment and a higher success rate for the patients.

Wrapping up

Healthcare design is always changing, as it needs to accommodate the needs of the ever-changing market. Patients and medical professionals are looking for a better overall experience, so make sure to use these design tips to build a thriving medical practice of the future.


Emerging Technology Trends that will Change Environment Sector

The impact of global climate change is the calling for all of us to amend some actions. As it has been researched that by 2030, climate change will be killing more than 100 million people if we continue moving further on the environmentally destructive path we are currently traversing.

The green tech era is on the rise now and it is driven by innovative digital technologies, transforming it incredibly. Amongst them, technology has been upgrading in every sector including Software Development Industry, Banking sector, Finance sector, etc. Emerging technology has the power of evolving the complete impression of the industry into the next level. Considering a few of the technological innovations that will shape the environmental sector in the upcoming years. 

1. Solar Glass

It would be really great to know that the glass over the skyscraper can generate energy. Here it is introduced as the solar glass which is an emerging technology that is getting popular as it’s a suitably transparent window material that could absorb the sun’s energy and converts it into electricity.

The biggest problem is its efficiency. For higher-performance, solar cells can achieve 25% efficiency or maybe greater but maintaining the transparency results in sacrificing the efficiency of letting the light turning into electricity. 

This will allow the environment to converse electricity and generate new possible ways to save the environment from getting extinct. 

2. Plant-based plastic

We have to end up the use of every single piece of plastic. Several initiatives have already taken the stand and have severely limited its use. Currently, the use of plastic bags has been banned across the whole globe. But there is one problem that is deep-rooted and deeply ingrained in our consumption economy.

Becoming a responsible consumer in the next decade will be knowing the life-cycle of the product we choose to buy, from creation to the entropy. 

3. Public electric transport

Various companies are manufacturing vehicles. There are 160 electric and hybrid vehicle models available but engaging in other transportation like buses, cars, and two-wheelers. Although, buses came up to be a great discussion as it is conserving the fossil fuels from the environment and having an eco-friendly environment in the world. 

Many countries have started using electric public transport but yet other countries are planning to use it. Even these vehicles are not costing a fortune to buy. Moreover, electric vehicles are independent of the pricy diesel. 

4. Carbon capture

There is, unfortunately, a widely spread carbon dioxide in our air and it is resulting in our planet warmer. Is it possible to capture carbon dioxide and sequester it? It is possible said, the Carbon Capture and Storage (CCS). 

It is an emerging class of technologies that are primed to play an important role in maintaining the health of the planet. CCS uses technology that allows the separation of carbon dioxide from the gases emitted from the electricity generation and industrial processes. 

It is done in three processes- pre-combustion capture, post-combustion, oxyfuel combustion. However, the captured carbon is transported through a pipeline and stored in the rock formation far below the ground.

5. Cheap Energy Storage

The new age of electric vehicles has constantly grown the market for the cobalt and lithium batteries with reduced prices. The market for batteries has implicated far more than just for EVs. Several industries and utilities are searching for wider use of it for energy storage solutions. 

Due to this, the battery prices get reduced, proving value for the reduced costs, increased reliability, and make the power system more flexible for the usage. 

These are the mentioned emerging technology trends that will change the picture of the environmental sector in the near future.

How AI is Useful in the Environment Sector?

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The most trending technology, Artificial Intelligence (AI) continues to evolve around with environmental concerns. It is not only making its impact in Software development industries but in the Environment Sector as well. Experts are migrating toward the use of AI to figure out the sustainable solution. But using this technology comes with the amount of the present risk. 

In today’s times, technology has advanced in a progressive way that today we just need to pull out the smartphone we carrying and get access to any of the mobile applications to enhance the lives of the other people. Digital assistants such as Apple Siri or Amazon’s Alexa can perform various helpful number of tasks in and out of the home. Developed by complex coding and algorithm, these technologies allow us to interact with the things around us and with the other people as well. 

However, the changes are changing from the user-friendly AI to ensuring the earth-friendly AI. As one knows that the urgency of the economic and human health impacts from our natural environment grows, we are here to see how AI can help to transform the traditional sectors and the systems to address the environmental problems such as food and water security, climate change, design the sustainable cities and protect the biodiversity and human scale. 

Here are the 5 identified AI applications to address the challenges of the planet,

1. Self-controlling and connected electric vehicle

Vehicles such as AI-guided autonomous vehicles (AVs) ensures the transition of vehicle mobility over the coming years and decades. Greenhouse gas reductions for urban transportation will be possibly unlocked through the route and have traffic optimization, eco-friendly driving algorithm, and autonomous ride-sharing services. 

2. Distributed energy grids

AI is useful in many scenarios such as predicting the demand and supply for renewable across the distributed grid, increase energy shortage, load management, integration, and reliability of the renewable and enables dynamic pricing and trading, or creating the market incentive. 

3. Smart agriculture and food system 

AI-augmented agriculture includes various functions such as decision-making, automated data collection, perform collective measures through robots to provide early detection of the crop diseases and the problems, and optimized the agricultural inputs and achieve the output based on the supply and demand. This assures that there will be a rise in the efficiency of the agricultural industries by lowering the water usage, fertilizers, and pesticides which may cause damage to the crucial ecosystem. 

4. Weather and Climate prediction

A very new term titled “Climate Informatics” is currently using AI to transform the weather forecast and deeply understand the effect of climate change. This requires a high-level computing system with a deep-learning network that can allow all the computers to execute the process faster and perform the complexity of the real-world system into the calculations.  

5. Smart disaster response

AI analyses the data and simulation of various weather events and disasters in a regional place to see the vulnerabilities and assure the disaster preparations and allow them to send the precautionary warning and prioritize it. 

In what way can AI save biodiversity?

  • As it is proved that Artificial Intelligence single-handed cannot save biodiversity but it can surely be of help. For instance, if a group of poachers is heading faster, the PAWS (Protection Assistant for Wildlife Security) enables the computer system and predicts where the poachers will go so the gamekeepers can stop them accordingly. 
  • However, AI can supervise the changes occurring in the development of species diversity. This is the goal of the AMMOD (Automated Multisensory station for Monitoring of species Diversity) project. It merges the data automatically taken from the DNA samples, AI image recognition, AI Bioacoustics, and automated scent analysis. Here AI image recognition is widely used for checking the population of the wildlife.  


With the advancement in the technologies and growth in Artificial intelligence, we would find better ways to protect our environment and motherland. It would be helpful to discover climate changes, food, and water safety, encouraging human well-being, etc. In a nutshell, to cope with the potential challenges of the environment, these emerging trends would play a big role.

About the author

Kapil Panchal – Digital Marketing Manager works as a Digital Marketing Manager in a reputed Environment Software Development Company. Being a technical writing enthusiast and a goal-oriented individual with honed communication skills, have served in the Information technology, Services, and Product industry. Having a high-energy level, he absolutely loves what he does and he is passionate about being better every day.



Take your email marketing to the next level with Artificial Intelligence

Artificial Intelligence (AI) has emerged as one of the most powerful tactics to raise the bar of email marketing campaigns. Effective email marketing is all about delivering the right content to the right people at the right time and AI helps you achieve this. There was a time when manual intervention was needed to craft relevant content for individual subscribers. However, with the advancement of AI and automation workflows, it became easier to send personalized emails based on subscriber behavior. No wonder, it is expected to yield $14 trillion of additional revenue and a 38% increase in profitability by 2035. 

Before we look into the details of how to employ AI in email marketing, let’s throw light on basic principles of how it works. 

Mechanism of Action of AI

AI is a tool with the help of which the computer can use a given set of data and perform a particular function through trial and error. The three steps in which AI works are:

i. Detect

First of all, AI discovers the most predictive attributes or elements in a set of data to ascertain which ones to consider and which ones to overlook. 

ii. Deliberate

AI, then, compares the most predictive attributes and accordingly makes a recommendation or answers a question.

iii. Develop

AI can program and reprogram itself and mature with every iteration. Subsequently, it can modify and assess the data according to information or consensus derived from experiments. 

With that said, we shall now discuss how you can adopt AI in your email marketing campaigns. 

1. Subject Lines

According to conventional practices, a proficient copywriter would be allotted the task of drafting engaging subject lines, considering the target audience and their buying preferences. AI algorithms have made it possible to evaluate the results of your past email marketing campaigns and improve the subject lines to generate a better open rate and click-through rate. 

You can use tools like Phrasee that works on the principle of “Natural Language Processing” to craft subject lines that can grab maximum subscriber attention.

2. Personalized emails

Targeted personalization improves customer engagement rate as suggested by 74% marketers. Predictive analytics helps to create complex algorithms that ultimately enable the creation of unique emails. Through AI, marketers can understand the behavioral patterns of the customers and predict their next purchase. Subsequently, you can use this information to assign predictive scores, thereby eliminating the inconsistencies of orthodox lead scoring method. 

With the help of AI, you can build groups of audience who display similar kind of behavior. These groups of predictive audiences can bring higher revenue by enhancing subscriber engagement. Marketo and Salesforce offer such tools that allow you to execute AI-powered email marketing. 

3. Email retargeting

Traditionally, marketers used to send out cart abandonment emails to all the customers within the same timeline. AI gives you the liberty to retarget the customers at the right time by considering their behavior and response time. For example: Some customers may respond to a cart abandonment email sent immediately while some others might take the decision to purchase a week after the cart abandonment. AI allows you to differentiate between these customers and send the retargeting emails at an optimal time while cutting down the cart abandonment rate. Salesforce provides a feature known as Commerce Cloud Einstein that proves to be a boon for ecommerce marketers by providing access to detailed predictive insights. These insights can be used to send customized recommendations to customers. 

4. Automated testing

Once used as a two-dimensional process, A/B testing has now advanced to an omnichannel hyper-targeting model with the help of which you can carry out complex testing. It lets you test a number of variables in different permutations and combinations. Bandit testing helps you automatically get a hint about what kind of traffic your versions will get. In case it is found that one of the versions is performing better, bandit testig will attempt to increase traffic to that variant and reach to a statistical significance faster. 

Wrapping Up

Subject lines, copy, testing, and retargeting – these are the top four elements in which you can incorporate the magic of AI. Besides, AI also lets you reach out to the person with intelligent and more humanized automated emails. So, if you are wondering how you can take your email marketing a step ahead and beat your competitors, AI is the answer for you. 

Author bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

Top 5 Digital payment trends for 2021

Top 5 Digital payment trends for 2021

In the last decade, technology has been gaining more and more influence on most aspects of our life. That includes shopping and making payments. The biggest shopping day of the year is Black Friday, and at first mention, the mind goes straight to long lines and large crowds at the mall. But, as it turns out, most buyers turn to online shopping instead of actually visiting the store.

Last year’s Black Friday broke all records when it comes to online spendings. Adobe’s analytics published that consumers spent $7.4 billion online. Yes, that’s billion with a B. And we don’t see that number going down with the pandemic and everything going on in 2020.

Because of how people handle it, and how quickly it exchanges hands, cash was always a potential vector of transmissible diseases. With COVID-19 still going on, the popularity of paper money is likely going to take a hit. What are the alternatives? If you aren’t familiar with other choices except for cash or credit card, this is the article for you. We are going to inform you about the best digital payments for 2021.

EMV Chips Turn Cards Into Smart Cards

EMV stands for Europay, MasterCard, and Visa, but is most often referred to as a credit card with a smart chip. It uses the smart chip for storage of the data that is needed to process the transaction, unlike a mag stripe used by older credit cards.

EMV’s increased security is the reason more and more cards have chips nowadays. Unlike the mag stripe, which was a lot easier to clone, the chip is tamper-proof, thus making the card almost impossible to duplicate. Furthermore, EMV cards use a unique code for every payment, your bank then uses the code for the transaction, and once it’s used, it can never be used again.

Another plus for the use of EMV is the possibility of a contactless transaction. You can just tap the POS terminal, or even wave the card in front of it to make a payment. It allows you to use the card without putting in the pin. Contactless is the way to go in 2020.

You Might Be Using EChecks Already

If you went to the gym for a while, chances are, you used an electronic check without even knowing it. Most people do. Gym memberships are considered automatic payments, but in fact, they are fulfilled via eChecks.

By using eChecks, you only spend time when you agree on the terms for the first time, everything else is automatic. That’s the biggest advantage of electronic checks, significant time gets saved by both the client and the supplier, everything is done electronically. This type of online payment takes the agreed sum of money out of the payer’s account and transfers it to an overarching network, which deposits it to the payee’s account. 

Have you ever thought that you’ll be able to forget about your bills and not even think about the due dates, but everything still gets paid on time? EChecks make that possible!

Home Assistants Can Do All the Work

In 2014, Amazon came up with the first smart speaker, and a few years later, Google Home and Apple presented their home assistants as well. Since then, smart speakers have been helping people with their everyday tasks. Unfortunately, most users still don’t believe in the safety of their information with home assistants, so they mostly rely on them for tasks with less risk.

Statistically, 82% of all consumers use smart speakers for seeking information, checking the weather, and making appointments, while only 28% dare to send money or make payments. The percentage is significantly lower due to security reasons most users have, but the future of smart speakers is still bright.

With big names like Amazon, Google, and Apple investing in developing safer home assistants, we can assume that the future of smart speakers is secured. Also, Business Insider estimates that the usage of virtual assistants will unquestionably grow in the next few years.

Mobile Wallets Are Convenient

A mobile wallet is exactly what it sounds like, a wallet on your phone. What better way to lower the clutter you carry around in your pockets than to combine a phone and a wallet in one thing. That’s why the number of mobile wallet users is growing consistently.

Big companies like Samsung, Apple, and Google already have their applications that are used as a wallet, so we can expect others to follow with similar apps in the future. The possibility of just tapping your phone to make a payment makes the use of a mobile wallet practical, which a lot of buyers are looking for these days. Also, the app can store your loyalty cards, credit cards, and multiple companies can work together to make the experience extra convenient for you.

Use Your Fingerprint to Make a Payment via Biometric Authentication

This way of payment makes you realize that we live in the technological future. Biometric authentication uses a person’s biological and structural characteristics to verify who is trying to make a transaction. This includes methods like fingerprint scanning, facial and iris recognition, or even heartbeat analysis or vein mapping.

The main goals of all the transactions that are being invested in currently are security and fraud protection. It’s hard to find something more secure than bio authentication, and that’s why we’ll see more of it shortly. Stats suggest that by the year 2021, more than 18 billion biometric transactions will be completed, every year.


5 Ways to Use Fitness to Reach Your Entrepreneurial Goals

Photo by David Iskander on Unsplash

Going down the entrepreneurial path is an exciting prospect, and if you stick to your goals and make some smart decisions, you could very well become a millionaire in the near future and build a thriving business. However, this is often easier said than done, and many aspiring entrepreneurs will abandon their dreams early on for a number of reasons – some of which include stress, financial troubles, or the sheer strength of the competition. 

Needless to say, you have to be one tough cookie both physically and mentally if you are to overcome the challenges that your new career path throws your way, and one of the best ways to do that is to adopt a fitness lifestyle. Being healthy physically is a powerful way to enhance your mental fortitude and capacity on all fronts, so let’s take a look at the five ways you can use fitness to reach your entrepreneurial goals more efficiently and effectively. 

Use exercise to stay energized

It might seem counterintuitive, but vigorous exercise actually improves your energy levels and keeps you from burning out during a particularly stressful day, especially if you’re running all over town from meeting to meeting and you have to maintain a hectic schedule throughout the week. The last thing you want to do is to sit at a desk all day long or to refrain from exercising altogether in fear that it will negatively impact your energy and zeal, because regular exercise can improve the production of endorphins to give you that energy boost when you need it most. If you want to get the full benefits of exercise, make sure to work out early in the morning before you take on the challenges of the day.

Stay stress-free with meditation and yoga

Photo by Carl Barcelo on Unsplash

Of course, fitness is not just about lifting weights or doing a lot of cardio, it’s also about learning how to take care of your body and mind from within, and how to center and ground yourself so that you can banish stress and anxiety. Staying calm and calculated is one of the biggest challenges that aspiring entrepreneurs struggle with, simply because of the stressful nature of their vocation.

This is why you should look to introduce mindful meditation into your day, and a quick daily yoga session to loosen those tight areas in your body and tune out the stress and the noise. It only takes ten to fifteen minutes for a quick meditation or a few yoga poses, after which you will be able to come back to the fight more powerful and focused than before.

Get your nutrition in order

A big mistake business leaders and new entrepreneurs will often make is that they will focused solely on one aspect of fitness – the workouts, instead of focusing on their nutrition as well. Fitness is a lifestyle, and it encompasses exercise, diet, sleep, and various other important factors, of which your nutrition can make all the difference, so you need to eat healthy if you want to succeed.

If you’re running on a pretty hectic schedule, then let healthy supplements lend a helping hand, and choose a good whey protein powder to make sure you’re getting enough protein throughout the day to fuel your body and mind. You can add a multivitamin in there as well, and make sure to get enough magnesium and zinc in your diet or in supplement form to stay sharp and energized at all times.

Build confidence and resilience

One of the biggest benefits of sticking to a fitness lifestyle is that it helps you build the confidence and resilience you need to keep pushing towards your goals, to overcome every obstacle, and to simply stick it out when the going gets tough without burning out. When you lift heavy at the gym or when you set a new running record, you will feel like there is nothing you can’t achieve, and most importantly, you will feel like a true winner – as all successful entrepreneurs are.

Don’t forget about sleep

Photo by Priscilla Du Preez on Unsplash

Last but not least, you shouldn’t forget or neglect the importance of quality sleep. Sleeping for eight hours every night and going to bet at the same time (and rising at the same time, as well) can do wonders for your overall health, your mood, and your energy levels. Be sure to commit to a strict sleeping schedule and you will have no problem managing your entrepreneurial lifestyle with ease. 

Wrapping up

If you’re thinking about becoming an entrepreneur, or if you’ve already begun your entrepreneurial journey, you should consider adopting the fitness lifestyle to achieve your goals faster. Remember, the key is to stay healthy mentally and physically so that you can continue growing your business, and enjoy your new-found fortune for years and decades to come, so let fitness help you get there.


Why Your Business Needs Digital Marketing Services

With the onset of the novel coronavirus, times are strange. The coronavirus has changed the way we live and work, and the way that businesses are reaching their customers. Since the pandemic began and people have been forced to stay in, online sales have been steadily on the rise in all corners of the country. For many businesses, staying relevant and adapting to the new normal is crucial for survival. Ramping up your business’ online presence is going to be the single most important thing you do during this time. Here’s some tips for using digital marketing to your advantage in pandemic times.

What’s So Special About Digital Marketing?

Digital marketing offers new abilities that are not possible with most traditional marketing avenues. Taking your advertising online not only opens up a world of new channels for customers to find you on, but also creates a sustainable way to obtain information that you can use to bring in new customers. Digital data collected from online advertising channels can be used to paint a better picture of who your customers are, what does and doesn’t resonate with them, and how to get them thinking about your product again. This customer data makes it possible to retarget customers and reach them at various touch points of the sale cycle, which is pivotal in helping them make a purchase decision.

Tactics You Should Be Using to Your Advantage:

Digital marketing strategies can have as many or as little tactics as you want, but a unified, exhaustive approach tends to work best. Think of digital marketing as an ecosystem, each aspect feeds into the others to create an experience. Some of the most common tactics include:

Paid Media & PPC

One of the most effective ways to raise awareness of your brand and encourage purchases is through a PPC campaign on Google. Whatever your conversion goals are, you can track and optimize with PPC. The data gathered from these campaigns can also be used to retarget users who may have viewed your site or even a specific product, so that they can be served relevant ads to keep your brand top of mind. As customers spend more time online, using PPC campaigns is a great way to stay in front of them.

Email Marketing

Email marketing is noted as the first digital marketing tactic to ever be used. It’s come a long way from where it used to be, and is a powerful tool when used correctly. Since more people are forced to stay home right now, more emails are getting read and opened than ever before. Emails allow you the space to tell customers about new products, projects, or news from your company. The only catch is that you’ll need to already have collected emails to reach these individuals, so it’s a good idea to put an email sign up on important pages of your website and to collect emails when a customer checks out.

Social Media

The best part about social media marketing is that it’s free (unless you choose to use paid advertising on social, which can be another great tactic). All that’s needed to get started with this is to write some captivating posts and find engaging pictures to share with followers. It’s important to be hyper-aware of what you’re posting right now since COVID-19 is affecting so many, so just be sure you’re being sensitive to users. Social media is a great tool to raise awareness for your brand, and often acts as the first touch point for many users.

SEO & Content

It’s likely that your business already has a website. So what’s important now is to start writing content for it. Your site should have content on it that users find helpful, such as well thought-out product pages and even blogs. This content not only helps users on your site, but it helps your ranking on Google as well. Again, since people have more time due to lockdowns, they have more time to perform research. You want to make sure you’re giving customers the tools they need to make a well-informed decision, and Google the resources it needs to rank your page. And as a bonus, this content can be used on social media and in emails as well.

Staying Relevant in a Changing World

One thing is for sure, the way that the world does business will never be the same. Now is the time to experiment with new things and find what sticks. Digital marketing tactics are fairly easy to roll out and can be the lifevest your business needs as we navigate these strange times. And if you’re not sure where to start, that’s okay too. Reach out to an expert for guidance and implementation. However you get started, don’t miss out on all the great things digital marketing can bring to your business.


How to Build Your Own A-Team

So you’ve got your hardware all sorted out, and the Xerox c75 shipping notification just made your cell phone vibrate. Now it’s time to assemble a dynamite team. When you’re trying to do so, you could do worse than look to the popular 1980s television show called The A-Team. While you will want to give focus to diversity in your actual hiring practices, let’s take a look at what each member of the NBC show brought to the table.

The Leader

Lieutenant Colonel John “Hannibal” Smith, played by George Peppard, was the leader of the team. Chances are, this is your character, too. You’re the leader of a startup team hoping to take over the world–or at least save it. As you well know, a startup company is different from an established one, and the rules of play are different. Hannibal knew this; he was in your shoes. The A-Team operated outside the box, and Hannibal’s strategies were unconventional. So you, too, might benefit from thinking outside the box. Leadership is crucial, especially when managing a group willing to take on an enormous challenge.

The Smooth-Talking Second

Next up is Lieutenant Templeton Peck. He was characterized in the TV show as a smooth-talking con man, and as a result, he was the one sent out to gather supplies for the missions. How does this translate to your team? Your second-in-command should have a gift for talking to people; perhaps a background in sales or management should be a priority. They should be able to give presentations, resolve conflicts, convince investors to stay, and convince customers to come aboard. This may sound like a tall order, but it is. 

The Pilot

Thirdly, the pilot. In the A-Team, this was Captain “Howling Mad” Murdock. This is someone who was written off by the establishment. In the case of the TV show, Murdock had been declared unfit for duty and clinically insane. Hannibal, the team’s leader, saw something in Murdock, though. One of the things to remember is that there are gifted and talented individuals out there, but sometimes they don’t do so well in a traditional corporate environment. These employees thrive in a startup but may bounce after your IPO. They start to flounder once there are regular policy emails and the beer kegerator gets taken away. But they’re willing to take risks–all the while taking the safety of their team members seriously. The person you’re looking for wants the team to succeed. They won’t take the kinds of risks that put you out of business, but they’ll work harder and longer than anyone else to see that you make it. It’s not the ego that drives someone like “Howling Mad” Murdock. It’s something else. It’s the need to do something extraordinary with their lives, to seek adventure, to overcome adversity. Eventually, you’ll want to promote your Murdock, but your Murdock won’t want the promotion. They’re a doer, not a leader.

The Strong People

Last but not least: the rest of the team. Probably the first person you think of when you think of the A-Team is Sergeant First Class Bosco, a.k.a. “Bad Attitude.” This guy was played by Mr. T. Now you ask: Who is the equivalent of Mr. T in your modern workforce? These are the rest of your team members, and they’re important. We’re not suggesting you find a bunch of people who are looking to create anarchy in your office. Instead, they’re bad to the bone. They work hard–harder than they have to work. They like to be part of the David vs. Goliath struggles and they’re not afraid of Goliath. They’re fearless. and you want them on your team.

Assemble a dynamite team and your startup will have a fighting chance.


What Is the Impact of COVID-19 on the Real Estate Market?

The COVID-19 pandemic has impacted every sector of the economy, leaving no industry untouched. One of the sectors that has been hit the hardest is the real estate market. It is easy to see how COVID-19 has impacted the way people search for and buy homes. It is hard for someone to make a decision to buy a house without seeing it for themselves. In the era of social distancing and with much of the country still under some form of a mild lockdown, this makes it hard for someone to get out there and look for homes; however, it is important to delve a little deeper, look beyond the case numbers, and see how COVID-19 has impacted the world of real estate.

COVID 19 Timing: Peak Season for Buying Homes

First, it is important to note that COVID-19 arrived during a time that is usually the peak season for home shopping. During the spring, many people start to look for homes and prepare to buy during the summer. The goal is to make the move during the summer so that this will not disrupt kids who might be in school. Usually, the month of March sees a 50 percent jump in activity when compared to February, with the peak of the season taking place during June and July. Usually, these two months put together represent more than a quarter of all home sales during the course of the year.

Looking at the month of March, some numbers show that the last week of the month showed a 30 percent drop in sales when compared to the prior year. This is early evidence that indicates home sales are dropping as a result of COVID-19. In addition, more evidence from an MBA survey that took place at the end of March showed that mortgage applications dropped more than 10 percent in a single week. When compared to that same week last year, they were down by almost 25 percent.

Low-Interest Rates and Savings for the Buyer

For those who are able to get out and look at houses, this could be a great time to buy. Banks are feeling the sting as fewer people are taking out mortgages. Therefore, this could depress interest rates on mortgages, putting people in a position to lock in a long-term mortgage at a lower interest rate. Over the life of the mortgage, this could provide people with an opportunity to save hundreds of thousands of dollars. In addition, this could allow people to buy a home that they would not otherwise be able to afford. These are both important considerations to think about when it comes to the current real estate market.

Real Estate Rebound: Investment Opportunities

Unlike the Great Recession of 2008, which saw another historic drop in the real estate market, it is clear that the pandemic is almost solely responsible for the current state of the housing market. Therefore, as the country gets this virus under control, most people expect that the real estate market is going to rebound quickly. This means that now could also be a great time for those who are looking to invest in the real estate market. The country is known for its resilience and the real estate market is no different. The only question is how quickly the real estate market will rebound. Some experts think this is going to be a V-shaped market, meaning a steep contraction and a steep recovery. Other people see a U-shaped real estate market, which could mean a longer recovery process.

Regardless, it is clear that COVID-19 has had an adverse impact on the real estate market. Now, people have their eyes on the future. Just how is the real estate market going to respond? That remains to be seen.

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The Cost and Payoff of Business Interruption Insurance

Business interruption insurance protects businesses from financial struggle that results from a natural disaster or Act of God. Many business owners may be wondering, is it really worth it? Business interruption insurance provides support in a challenging time due to a disaster and ensures that the business survives in the long run. To learn more about the costs and payoff of business interruption insurance, read below. 

What is Business Interruption Insurance? 

Every business faces unique risks because they’re in different industries and niches. However, one risk that is unavoidable for all businesses is natural disasters. Things like fire, water damage, hurricanes, tornadoes and earthquakes can cause lasting damage to a business. 

Business interruption insurance can cover lost income from a natural disaster or Act of God. Enduring a disaster is difficult for anyone, but it will be even more challenging to recover financially as a business. But, with business interruption insurance, a business can maintain financial stability during a natural crisis. In addition, the insurance can help you rebuild your business to ensure that you become fully operational again. 

Terms You Should Understand

Many businesses choose to get some form of business interruption insurance to protect their operations. Below are some common terms mentioned in business interruption insurance policies that are helpful to understand. 

Business Income

The dollar amount of net income that a business would have earned if they did not incur a natural disaster or Act of God. 

Period of Restoration

The amount of time required to repair and rebuild damaged property thereby allowing the business to become operational again. The period begins when the damage occurs and ends after a reasonable, agreed upon amount of time has passed where the property can be fixed. Usually this period is one to two years. During this period, insurers are responsible for the loss of business income. 

Actual Loss Sustained

The overall loss a company incurs as a result of a natural disaster or Act of God. This includes physical damage and lost income over the period of time when the business is unable to operate. 

What’s the Cost and Is It Worth It? 

The cost of business interruption insurance can vary a lot based on numerous factors. The location of the premise, the business’s ability to relocate, the amount of coverage and nature of the business are a few factors that are considered when pricing out a policy. Business interruption insurance is frequently added onto property insurance. More often than not, you will receive a bundle insurance deal.

Whether or not the cost of business interruption insurance is worth it for you and your business depends on many factors as well. Some businesses are readily equipped to handle a disaster meaning the cost of insurance may not be worth their while. On the other hand, some businesses may not be able to handle the financial stress of an Act of God. 

Before you veto business interruption insurance, consider what it gives you during a disaster or Act of God. At a high level, business interruption insurance pays for your operational expenses while you rebuild and covers unexpected costs resulting from the natural disaster. The financial support from business interruption insurance can save you lots of money and prevent your business from going under. 

What Is Covered by Business Interruption Insurance? 

Insurance can be tricky because of all the definitions and complex terminology within the policies. Below is a list of all the expenses that are covered by business interruption insurance. 

  • Lease or Rent Payments. Even if you’re closed for business, you’ll likely need to continue to make lease or rent payments for property that you don’t own. 
  • Loan Payments. If your business is carrying debt, you’ll be required to meet your loan payment obligations while your business isn’t earning money. Business interruption insurance covers this cost.
  • Employee Salaries and Wages. Payroll is another expense that doesn’t stop when a disaster happens. Business interruption insurance will cover payroll while your business isn’t making money. Most policies cover up to one year of payroll.
  • Taxes. You may evade death during a disaster, but you can’t avoid taxes! Whatever your tax obligations may be, you’ll have to meet them which is possible through business interruption insurance while your business is closed.
  • Relocation Costs. If you’re forced to relocate your business, business interruption insurance will help you cover your moving expenses. There is a chance that the insurance would pay rent in the new location too. 
  • Lost Income. If your business is unable to operate as a result of a natural disaster, the insurance will pay you the revenue you would have made if the Act of God did not happen. This means your business will stay open even if you don’t have any business. 

Does Business Interruption Insurance Payoff? 

Sometimes insurance seems silly because you’re paying for something that may or may not happen. Although, in the event that something terrible happens and your business is forced to close, you’ll be ecstatic that you invested in business interruption insurance. No one knows what the future holds, business interruption insurance pays off in the long run!


How to Convert Your Blog Visitors into Customers

Photo by Austin Distel on Unsplash

Trying to make a living in this day and age is hard, especially if you’re a blogger. The problem isn’t your passion or dedication – but the competition! There are literally hundreds of thousands of people everywhere in the world who do the same as you, so making a name for yourself and actually earning some money can be quite hard. That’s why some bloggers include an online shop where people can purchase the products they read about. Now it’s all about converting those readers and visitors into paying customers, and you’re done! If that’s something you’d like to do as well, here are a few ideas that might help you.

Be honest

The problem most people have with purchasing things online is being absolutely sure they’re getting the real deal. This may not sound like a huge problem for you, but it’s a real concern that thousands of customers worldwide have every single day. That’s why you need to insist on honesty and be real when marketing your products.

One of the ways to do so is showing reviews and testimonials by people who have already purchased something from your online shop. Ask them for an honest review and make sure all your potential buyers are able to read it. Do this in a visually appealing way, and you’ll surely encourage your visitors to buy something from you.

Insist on brand marketing

Photo by Allie Smith on Unsplash

When you look at some of the most famous, successful, and lucrative companies in the world – from Nike and Apple to BMW and Facebook – there’s one thing they all have in common: brand recognition. No matter what they do, where they are, and how much money they earn, all of these companies insist on brand marketing anywhere they can, and that’s definitely something you should do as well.

However, this may not always be that easy. You need to learn more about this issue first and understand why constantly talking about your brand is so important. Even if you manage to forget it in the future, you can always go back to a famous brand marketing definition that emphasizes raising brand awareness and boosting brand recognition. This dedication to your brand will pass onto your visitors, and they’ll be happy to spend their money on your products, thus joining your brand too.

Get some help

Doing things your own way is sometimes all right, but it doesn’t mean it’s going to work in all cases. Certain sellers have a problem moving their products using traditional methods, so they need some help. Hiring people who will get in touch with their visitors is one of the ways to make a difference, especially if you insist on a personal and one-to-one approach.

Using various tools and apps is another way to go, especially if you’re managing a huge online shop with lots of potential visitors. If that’s the case, be sure to the best tool possible, such as the amazing social proof tool from Cue that can make your conversion easier. Being able to convert more visitors into leads is crucial for your business, so don’t be afraid to explore these handy little tricks that could boost your sales more than you can imagine.

Offer discounts and promotions

This may sound like the oldest trick in the book – and it probably is – but that doesn’t mean it’s any less effective. Offering your regular customers discounts will make your relationship with them even stronger, and they’ll be happy to know you appreciate their loyalty. Of course, you shouldn’t forget new customers either because both of these groups are vital for your business, so offer discounts to all of them.

Also, use certain times of the year for promotions – Christmas, Thanksgiving, New Year’s, Easter, Halloween, Black Friday, and other holidays are perfect for attracting more visitors to your website. These promotions create a sense of urgency with them, and they’ll be ready to make a purchase before the holiday promotion is over.

Converting blog visitors into paying customers is never easy, no matter what you do and how great your products are. But, if you use these cool techniques, you’ll certainly make a difference in your sales, so just find the ideas that work for you the most and incorporate them into your business plan.