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Why Choose Drupal as Your Website Development Technology?

Drupal is an out of the box CMS (Content Management System) for custom website development that empowers business leaders to create business-oriented competitive websites. In the modern world, where speed is everything, Drupal allows you to build websites with high efficiency and speed.

Drupal websites are easily customizable that follow the latest industry standards to digital power innovation. The features and module extensions that come with Drupal CMS are unmatchable and give websites a unique identity in this highly competitive world.

In today’s era, where standing out in a crowd has become a challenging mission, Drupal comes with web innovation for business leaders to develop their enterprise solution with high security and scalability.

Business leaders who look for unique branding with web innovations are choosing Drupal management system to develop enterprise solutions for their business.

The growing demand for online businesses with improved quality and smooth workflow has made Drupal number one choice for business owners. It has proved to be relevant to its innovative features.

Essential Points to Help You Choose Drupal as Your Website Development Technology

An Ideal CMS

What is an ideal CMS? A typical CMS allows you to arrange all the content of the website beautifully with the text, images, and page templates that look just perfect to the user’s eye. Drupal is a design-oriented CMS that comes up with around 450 attractive themes. You have multiple options to choose the theme as per your requirement. Modules of Drupal are easily customizable and easy to incorporate.

Themes in Drupal come with complete security, reliability, and better scalability to make enhancements for future needs. So, always go for Drupal development services when you want an ideal CMS for your website.

Open-source Software

Drupal is a free, open-source CMS back-end framework written in PHP that comes with unique capabilities and flexibility to develop your business website. Supported by a large community under GNU general public license, it lets you create large scale web applications with the most secure, stable, and reliable management system. So, Drupal is a great choice when you want to transform your content management system into a robust digital solution.

Easy Integration with 3rd Party Apps

It is the basic building block of a robust functional system to be able to integrate with 3rd party apps. Drupal CMS is designed with a robust architecture that can be easily integrated with third-party and enterprise applications. It can integrate with different OS based mobile applications, numerous e-commerce payment gateways, with automation tools for sales and marketing, etc.

It has found to be useful in social networking apps where multiple language integration is the need for communication. Drupal is a winner once again in combination with 3rd party apps.

Security

Security is vital to any business, and to ensure security and safety to your business, Drupal comes with modules that are equipped with safety features. Drupal can find gaps where security can be breached and notifies you with updates if the code seems vulnerable to attacks. This exceptional advancement in Drupal helps your business to stand apart from others. Give priority to Drupal over other CMS when you want to make a secure website for your business.

Database Encryption

One of the recent studies shows that the average cost of data loss is 141 dollars per record. Every business owner wants to keep this cost as low as possible and plans to have a robust CMS that comes with sophisticated security features. Drupal comes with features that allow application configuration to pass through encryption laws and privacy standards. Therefore, preferring Drupal over others when you want to keep your data safe and secure from any breach that can affect your business is always good choice

Final Words

It allows developers to create exceptional digital experiences that are beyond imagination and empowers enterprises to streamline their workflows. Publishing content online is way easier than in other CMS. Experienced Drupal Development Services can affirm that Drupal allows you to go further than other Content Management System. With its intricate features, it has evolved and has become the first choice of IT professionals and decision-makers.

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4 Challenges Telecoms Must Address to Remain Competitive

Every industry comes with its unique set of challenges. The telecom world is no exception to this rule. New advances, however, have made the telecom industry more prone to disruption than in the past. Here are four challenges telecoms must address to remain competitive. 

Differentiating from Competitors

The telecom industry is complex. There’s a ton that goes into building such an enterprise — and it’s extremely difficult to manage these sprawling organizations. Beyond that, telecoms need to find ways to make consumers think they provide better services than the other, often similar, options out there. 

Currently, telecoms are in a situation where they’re looking for ways make themselves appeal to customers. One strategy for this has been building strategic partnerships, or making strategic acquisitions. Content is a huge factor here. This is possibly most evident in AT&T’s massive purchase of Time Warner for $85 billion. The theory behind this is that Warner’s deep content library will provide AT&T with unique paths of monetization, such as streaming services and bundles. 

No matter the differentiation, it’s essential that telecoms find ways to set themselves apart from others if they want to stay competitive. 

Choosing the Right Investments 

While the AT&T purchase of Time Warner is undoubtedly impressive when it comes to dollars spent, there’s no guarantee it’s going to live up to expectations. All that money is a massive investment. Even though management is relatively sure of their decision, it’s still too early to tell if the deal will ultimately benefit the telecom giant. 

Going forward, it’s going to become increasingly crucial for telecoms to invest their money the right way. Why is this? Because telecoms can’t rely on their legacy businesses and investments to sustain them in the same way they did in the past. Think about this: Many telecoms have built up satellite TV and fiber optic Internet infrastructures. These were massively expensive endeavors that couldn’t have been taken on by smaller businesses. Big spends like this are much more likely to pay off if consumers don’t have a better option. 

As technology continues to become more advanced at an evermore rapid pace, it increases the likelihood of big-spend investments becoming irrelevant. Therefore, telecoms need to ensure they’re making the right decisions every step of the way. This is one reason data analytics in the telecom industry is becoming even more integral to decision-making. With the power of data, telecoms can make better predictions about their investment returns and identify areas for improvement. 

Staying Agile and Evolving, Even Though It’s a Challenge 

As mentioned in the previous point, there’s an inherent challenge to telecoms in making smart investments for a few reasons. Telecoms gravitate toward a sort of behemoth-like nature. Their natural tendency is to have big, immovable legacy infrastructure. In the past, this was a huge advantage—but not so much in the world of today. 

In the modern economy, telecoms need to find ways of staying ahead of the curve. They need agility and the ability to pivot like never before. To do this, telecoms need to be open to changes—both in terms of structure, and ow they make money altogether. Businesses such as Netflix, Amazon, and Uber have shown that disruption is the new normal. Telecoms need to embrace this idea in order to compete with the newest waves of change.  

Getting Ready for the Internet of Things 

Consumers and businesses are anxiously awaiting the full-blown arrival of the Internet of Things (IoT). This is going to lead to a huge change in how people interact with technology. But this kind of interconnectivity is also going to lead to challenges. 

One of the big challenges is going to be ensuring that customers receive the connection and data speeds promised by their providers. The IoT is bringing about an unprecedented need for data usage and consistency. It’s the role of telecoms to accurately deliver what they promise so enterprise and consumer products work the correctly, expediently and securely. 

Telecoms play an important role in everyday life. But things are in a state of flux in this industry. It’s important for telecoms to keep these concepts in mind when looking toward the future. 

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How Influencer Marketing Campaigns Transform Startups

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to entrepreneurs with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do this through a channel that consumers already trust. If you are considering partnering with an influencer for your next marketing campaign, here are five ways that this strategy can transform your startup. 

Deploy The Best Automated Tools

Influencers are in the business of marketing themselves. They are thus well versed in the deployment of tools to do this effectively. Automated tools mine the web for social data. They connect you with partners that match your brand identity. You can use these tools to match with an influencer based on a variety of criteria. Search topics include conversation topics, social metrics, and audience demographics. Automated tools can also be used to analyze content post performance to optimize the effectiveness of your campaign. Influencer marketing campaigns deploy the best automated tools to transform your startup. 

Improve Social Media Strategy

Partnering with an influencer on a marketing campaign will help improve your startup’s social media strategy. Influencers help your company build and maintain a relevant audience. Create relationships with influencers with an active social network whose views align with your company. Build these relationships by commenting on their posts or on platforms like Scalefluence. Reach out to them directly regarding a potential campaign. A partnership with the right influencer will help you find and build a social media following. You will work together to set up a social media calendar and plan content promotion and distribution. They will use their audience to build yours. Influencer marketing campaigns will help improve your startup’s social media strategy. 

Drive Traffic

Influencer marking campaigns help drive traffic to your website. There are a variety of different ways that these partnerships achieve this. One way is through link building. Influencers use audience engagement in posts to link back to your website. A popular form of this tactic is referring to the “link in bio” on Instagram. Have your partners run contests or giveaway events with their followers or readers. This works as a strong call to action on social media as well. In order to opt in, have them follow your startup on social media or follow a link that directs them back to your page. Influencer marketing campaigns successfully drive traffic to your profile or website. 

Engage Followers Effectively 

Social media influencers engage followers to sell your product or brand effectively. When searching for a partnership, look for influencers who interact with their posts. If people are commenting on a post that mentions your startup, you can be assured that they are aware of it. Engaging influencers resonate with their audiences. They are trusted and thought of as an authority on certain subjects. Their audience thus trusts that they will point them in the right direction. This relationship connects your product or service to a receptive audience of willing users. Influencer marketing campaigns engage followers to transform your startup. 

Create Content

Social media influencers are in the business of creating content. One way to use influencer partnerships for your startup is to pay for sponsored content. Pay for your brand to be featured on a blog or social media channel. Often times this means that an influencer will create content for you. They know their followers better than anyone. They know what their interests are and what they want to hear. Influencers are thus able to create content marketing campaigns that both sell your product and resonates with their audience. This appeals to consumer emotions and is an extremely effective way to sell a product or service. You can also partner with an influencer to create content for your own website or a third party site, depending on your marketing goals. Use influencer marketing campaigns to create content for your startup. 

Influencer marketing campaigns are an effective way to transform your startup. Utilize automated tools to search for an influencer who matches your brand identity. Influencer partnership will help you build and maintain your social media following. These marketing campaigns use link building to drive traffic to your website. Influencers interact with their followers to connect them to your product or service. They create content specifically for your target demographic to help you achieve your marketing goals. Using these tactics, influencer marketing campaigns are able to successfully transform your startup. 

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How to Convert Your Blog Visitors into Customers

Photo by Austin Distel on Unsplash

Trying to make a living in this day and age is hard, especially if you’re a blogger. The problem isn’t your passion or dedication – but the competition! There are literally hundreds of thousands of people everywhere in the world who do the same as you, so making a name for yourself and actually earning some money can be quite hard. That’s why some bloggers include an online shop where people can purchase the products they read about. Now it’s all about converting those readers and visitors into paying customers, and you’re done! If that’s something you’d like to do as well, here are a few ideas that might help you.

Be honest

The problem most people have with purchasing things online is being absolutely sure they’re getting the real deal. This may not sound like a huge problem for you, but it’s a real concern that thousands of customers worldwide have every single day. That’s why you need to insist on honesty and be real when marketing your products.

One of the ways to do so is showing reviews and testimonials by people who have already purchased something from your online shop. Ask them for an honest review and make sure all your potential buyers are able to read it. Do this in a visually appealing way, and you’ll surely encourage your visitors to buy something from you.

Insist on brand marketing

Photo by Allie Smith on Unsplash

When you look at some of the most famous, successful, and lucrative companies in the world – from Nike and Apple to BMW and Facebook – there’s one thing they all have in common: brand recognition. No matter what they do, where they are, and how much money they earn, all of these companies insist on brand marketing anywhere they can, and that’s definitely something you should do as well.

However, this may not always be that easy. You need to learn more about this issue first and understand why constantly talking about your brand is so important. Even if you manage to forget it in the future, you can always go back to a famous brand marketing definition that emphasizes raising brand awareness and boosting brand recognition. This dedication to your brand will pass onto your visitors, and they’ll be happy to spend their money on your products, thus joining your brand too.

Get some help

Doing things your own way is sometimes all right, but it doesn’t mean it’s going to work in all cases. Certain sellers have a problem moving their products using traditional methods, so they need some help. Hiring people who will get in touch with their visitors is one of the ways to make a difference, especially if you insist on a personal and one-to-one approach.

Using various tools and apps is another way to go, especially if you’re managing a huge online shop with lots of potential visitors. If that’s the case, be sure to the best tool possible, such as the amazing social proof tool from Cue that can make your conversion easier. Being able to convert more visitors into leads is crucial for your business, so don’t be afraid to explore these handy little tricks that could boost your sales more than you can imagine.

Offer discounts and promotions

This may sound like the oldest trick in the book – and it probably is – but that doesn’t mean it’s any less effective. Offering your regular customers discounts will make your relationship with them even stronger, and they’ll be happy to know you appreciate their loyalty. Of course, you shouldn’t forget new customers either because both of these groups are vital for your business, so offer discounts to all of them.

Also, use certain times of the year for promotions – Christmas, Thanksgiving, New Year’s, Easter, Halloween, Black Friday, and other holidays are perfect for attracting more visitors to your website. These promotions create a sense of urgency with them, and they’ll be ready to make a purchase before the holiday promotion is over.

Converting blog visitors into paying customers is never easy, no matter what you do and how great your products are. But, if you use these cool techniques, you’ll certainly make a difference in your sales, so just find the ideas that work for you the most and incorporate them into your business plan.

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How Can The New RMA Extension Help Improve Customer Service?

Introduction

Customer service is one of the most important pillars for a successful business. Owners try their best to cater to all the customer queries in the best way possible. They try to make sure that customers value their products and look forward to purchasing more from them. The problem with organizations is that they believe that delivering the item to the client is when their job is done. However, that is probably when the customer care service actually comes into play.

What to do after product delivery?

The client likes your product. They give their orders. You deliver the order at their place. Seems like a good decent job, right? Well, not really. Once the product is delivered at the clients’, there are a bunch of different problems that may arise. The customers might have some queries regarding the product they just received. It could be related to the size, color, design of the product. This is when the customer service department needs to be on their toes to help the clients get their desired return.

Returns management

The customer care of any business is tested when the clients ask for refunds. An exchange might well do the trick, but returns is when the management is heartbroken. It is very important that the management handles the situation professionally and ensures that the customers are provided with the ideal product. They should ask the customers about the possible queries that they are facing and then provide them with the optimal solution. But, at times, it can become difficult to deal with this. It becomes entirely time consuming and cost ineffective.

RMA for Magento 2

While facing such hard time, the management should look forward to using the new Magento 2 refund tool. The new Magento 2 RMA helps the management to deal with all the tricky processes involving returns and refund management. It helps the business in creating their customized refund policy for various products that can assist their clients too. This in turn increases the overall customer turnover as customers feel that they are given importance and their queries are addressed seriously.

There is an automated system that manages all the requests made by the customers through an add-on. Moreover, the refund policy can also be customized to ensure that it provides all the details as to which products are allowed to be refunded and which are not. The extension tools also helps the business to communicate with the customers via a live chat. This helps in getting instant customer feedback and addressing their issues simultaneously.

Benefits of the RMA for Magento 2

The RMA tool helps the business to stay one step ahead of their competitors. The excellent customer care service attracts the customers to their business and will make sure they stay loyal to them. Furthermore, it makes sure that management can focus on other areas of strategic importance. The function of automated replies can help in ensuring the customers that their request is taken care of. The best part about this function is that it is extremely user friendly and the tools are very helpful in maintaining good business reputation. 

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Why is Custom Software Solution Thriving in Toronto?

When it comes to technology, North America can be the perfect choice for booming companies. This is primarily because of the investments taking place in the region to promote technological integration. The United States is undoubtedly in charge. With a gargantuan budget, the country has made a name for itself as the choicest preference for many industries. But many tend to overlook Canada. Only those with the know-how to find the best are well-aware of the emerging tech scenes of the country. It has a huge space for custom software solutions to work on and custom software development is taking full advantage of it. 

In Canada, Toronto is the financial capital. In recent times, the region is witnessing an influx of various tech giants who are developing infrastructures in the region. For instance, Google invested USD 5 million in 2017 to help startups in developing AI. A lot of startups are finding these opportunities beneficial and their concentration in the city is growing. 

Custom software solution- tech-talk 

A custom software solution is something that understands the specific needs of a particular company and provides solutions accordingly. The software architecture, in this regard, has been designed to suit the specific purpose. This is way better than off-the-shelf solutions. Off-the-shelf solutions are cheap, but they can only provide some specific assistance and each company has a different combination of structure and demography. That is why the relationship between companies and off-the-shelf solutions lacks chemistry.

In custom software solutions, the structure of the software has been coded as per the needs of the client with the guidance of experts with in-depth knowledge of the field. These experts are, in a way, seers. They can see the technical lags the company may face in the future and design the systemaccordingly. What they add to the solution as a bonus is agility. The software can mold itself as per the requirement. In fact, it can be modified by an internal IT team. 

It has several advantages as well like: 

· better return of investment
· improved scalability
· the ability to provide the seamless performance and solve previously unsolved puzzles
· interactive features
· provision to develop better end products
· impress customers
· finding a better way to integrate data and sync it with the system
· build a brand value

What makes it better?

The interplay of technologies is creating scope for individual tools to perform better. For instance, custom software development integrates several technologies to provide a smooth experience.

· Open source can be defined as a technology that provides a platform to both public and development communities who can enhance the user experience of custom software solutions

· Cloud-based solutions are providing a cheaper platform that helps in design, coding, testing, integration, and others. Also, it provides opportunities to work on programs from a remote location

· Artificial intelligence (AI) is probably the most valued support system. It can mimic human behavior using which predictive models can be developed and tests can be performed to make the custom software even better

· Blockchain can be definitive in its ability to provide security. Its act as a digital ledger is reliable and transparent. Its ability to decentralize the core can also be used effectively using custom software solutions

· Analytics can be used to translate the vast amount of data sourced from various corners and then create responses accordingly to deliver solutions on time

How can Toronto help?

The custom software solution can thrive anywhere but to make it thrive better space is needed where all would come under one roof. 

Imagine a place where all the leading tech firms are creating a base. Be it AI masterminds or startups, or other companies with Agile technologies, DevOps, and more. In one go custom software solutions would get everything. Toronto has emerged as that one-stop solution. In fact, it has now become the home of several giants like Ecobee, Top Hat, Apple, Ubisoft, Cisco, Oracle, and others. 

The city has added advantages of immigration gains and better government support, which matter for a lot of new companies. Immigrants are making the workforce better and, in some ways, cheaper. This is helping many companies in increasing their profit margins. These immigrants are also bringing in a lot of expertise. A jump in international applicants from 2016 to 2017 would vouch for it. 

This would work well for custom software solutions in two ways. The demographic dynamics would help custom software solution startups in building their infrastructure. Their rise would inspire innovation and back new ventures who are looking for solutions for their workforce. 

What’s more? Toronto is getting lauded as the eighth-best city for tech companies by Dailyhive. Since the last few years, it has also lured in more companies than the San Francisco Bay Area and New York City.

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The History of Phishing Scams

Phishing and spear phishing are some of the most common tactics used by hackers to steal information from internet users and infect their hardware with malicious programming that could render it useless.

What is phishing? Phishing is the act of sending fake emails to a large number of recipients at random with the expectation that only a small percentage will respond. These emails consist of scams that attempt to trick the recipient into providing confidential information, like account credentials, to the attacker.

Spear phishing emails take this a step further as they are more targeted to the victim in nature. Hackers select an individual target within an organization, using social media and other public information and craft a fake email tailored for that person. This makes the victim more likely to interact with the email as they are tricked into believing it is legitimate.

Where did this all originate? How did phishing scams come to be? They are considered one of the most prominent forms of cyber threats out there today, which correlates with emails being one of the most popular methods of communication, such as in email marketing.

Origins of the Term

Internet records indicate that the first time that the term “phishing” was used and recorded was on January 2, 1996, in a newsgroup called AOHell.

Some of the earliest hackers in the game were dubbed “phreaks.” It’s no surprise, then, that the term phishing grew from the nickname. The use of “ph” in place of the “f” was common in the telecommunication field back in the day. For example, phreaking refers to the exploration, experimentation, and study of telecommunication systems. Phreaks and hackers have always been closely linked. The “ph” spelling in “phishing” was used to link the scams with these underground communities.

But why “phishing”? When you consider the definition of the term, one can see the metaphor clearly. Hackers capture information from users much like capturing a fish that is lured to a hook by a fake bait. In the context of phishing, the spoofy bait is the email.

Where Did Phishing Originate?

In the early 1990s, dial-up was king and American Online (AOL) was your go-to internet provider. During this time, millions of people were interconnected via the world wide web daily — granted, sometimes not at the same time if in the same household.

But not everyone intended to use the internet for good. Hackers and those who traded pirated software also communicated via the internet, forming bonds and schemes. This community became dubbed as the warez community. The warez community eventually made the first moves to conduct phishing attacks.

At first, phishers would steal users’ passwords and used algorithms to create randomized credit card numbers. These random credit card numbers were used to open AOL accounts, which were then used to spam other users and for a wide range of other things. In 1995, AOL finally interfered by creating security measures to prevent the successful use of randomly generated credit card numbers.

Since their random credit card number generating scheme was shut down, phishers decided on an alternative that would wind up enduring. They decided to send messages to users as if they were AOL employees communicating through the AOL instant messenger and email systems.

These messages consisted of requests for users to verify their accounts or to confirm their billing information. This scam tricked many people, especially since nothing like it had ever been done before. The problem intensified when phishers set up AIM accounts through the Internet since they were outside AOL jurisdiction.

AOL’s solution? The internet provider decided it would include warnings on its email and instant messenger clients to keep people from providing sensitive information on those platforms.

How Has Phishing Evolved?

Soon after the AOL schemes died down and e-commerce rose to the forefront of the online space, phishers turned their attention to online payment systems. The first recorded attack was on E-Gold in June 2001, although it was unsuccessful. By late 2003, phishers registered dozens of domains that imitated legitimate sites like eBay and PayPal to those who were not paying enough attention. They then sent out fake emails to PayPayl customers using email worm programs. These led users to spoofed sites, where they were asked to update their credit card details and other identifying information.

Fast forward to the start of 2004, and phishers are riding a huge wave of success that includes attacks on banking sites and their customers. They began to use tactics like popup windows, which were used to capture sensitive information from victims. Since then, many other sophisticated methods have been developed, including:

  • Links (change your password, click for discount, etc.)
  • Attachments
  • Impersonations of someone the recipient knows
  • Requests for sensitive data

These days, phishing is alive and well. It continues to be a hot topic of discussion among cybersecurity experts as they work to find better solutions to combat hackers daily.

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Top Digital Marketers to Watch in 2020

Rand Fishkin, Neil Patel, Barry Schwartz, Jeff Bulas- legends in the sphere of digital marketing. And for good reason. These guys pioneered the industry and have provided the educational framework on which hundreds of thousands of digital marketers have built their careers.

These legends aside, we’ve compiled a list of digital marketers- from solidified veterans to emerging standouts, who’ve shown ninja-like skill-sets in their respective niches.

Eric Sharp (ericsharp.com

We recommend checking out Eric Sharp. He’s the CEO and founder of Protofuse, an agency specializing in website design and strategic marketing strategies for big-name companies like Stanford University, the Dixon pencil company, Carefree Communities (a $1.68 billion dollar company), and for many other companies — ranging from 1 Million to 1 Billion in revenue. Check out Eric’s interesting story on his website.  

Juan Merodio (juanmerodio.com) 

We chose Juan Merodio as our first choice for anyone interested in Spain and Latin American markets. He specializes in Social Networks and Digital Transformation, is a regular speaker at conferences, business schools and universities, and has offered customized training to companies such as IBM and Microsoft. 

Mel Carson (melcarson.com) 

Take a look at Mel’s website, and you’ll see the sheer amount of knowledge this guy has. An experienced digital powerhouse, Mel is a Digital Marketing Strategist, Consultant, Coach, Public Speaker, and author. His consultancy company, Delightful Communications, helps companies successfully implement marketing strategies that focus on Social Media, influencer marketing, Content Marketing, Personal Branding and PR.

Stephen C. Murphy (sbcmurphy.com) 

New Jersey’s Best 40 Under 40 Marketer in 2015, Stephen has 10+ years marketing experience and specializes in Marketing Strategy & Planning, process development, digital training and Digital Foundation Package for Startups. He’s also been featured in Business Insider Magazine, which is awesome on its own. 

Daisy Quaker (hiredaisy.com) 

Among many other reasons, we chose Daisy for the transparency and quality of her website- a site we favoured over the other marketers on this list. Really, check it out! She has over eight years of digital marketing and specializes in pitching, building and executing customer acquisition campaigns, inbound Marketing, SEO/SEM, Conversion Optimization, Email Marketing, and Social Media Marketing. She’s managed million-dollar digital marketing budgets and driven double-digit revenue and traffic growth.

Errol Vas (errolvas.com) 

We found this guy niched-up and operating overseas in China. Specializing in cross border international marketing, content-driven SEO, data-mining (apparently has a huge 3million+ database of sellers on China’s e-commerce giant Taobao), and running highly profitable email campaigns, his consultancy has helped companies in USA, China, Canada, India, and Australia improve their overall digital marketing strategies for Western markets. Ask him for a free consultation. Top-notch stuff.

Michael Costin (michaelcostin.com) 

Check out Michael Costin, a digital marketing consultant with 7+ years experience who specializes in SEO, CRO & Ad Words campaigns. His boutique agency has worked with UNICEF, Chem mart, Colgate, Konica Minolta, Netgear and ActronAir and also offers services to smaller local service businesses. He also posts AdWords tutorial videos on his website. Definitely worth checking out. 

Suganthan Mohanadasan (suganthan.com) 

If you’re looking to Europe, then Suganthan is your man. He’s a freelance digital marketing consultant helping medium and large companies around the world. His specialties include SEO, paid search, social and native advertising. Check out his site. He’s worked with some big names and is endorsed by some well known marketers, such as Hubspot’s Matthew Barby. Oh- and if you’re looking to work with him, plan to wait a couple months. He’s in high demand. 

Lisa Schwartz (lisa-schwartz.com) 

Experience talks, especially in the B2B marketing world. Lisa has 15 years of professional multi-channel marketing experience from strategy and development to execution and measurement. She currently works for the largest e-commerce and cloud computing company on Earth, but still manages to offer training and services to upper-level managers and marketers. Check out her site. Right now. 

Connor Corzine (connorcorzine.com) 

Worth checking out is Connor Corzine, a branding and Digital Marketing Consultant who specializes in SEO content writing, website design, corporate and personal branding, and social media marketing. Another marketer who excels in their niche, Connor is a great pick for startups looking to find their footing in the digital world. Check out his site.

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5 Reasons the Midwest Boasts Some of the Best Tech Jobs in the U.S.

If you are a tech professional and you’re looking for a new position, we’d like to dispel some misconceptions. Yes, San Francisco, New York and now Austin, Texas are tech job hotbeds, but if you don’t want expensive housing, horrible traffic, and crowded downtown areas, you might want to consider the Midwest, because some of the nation’s best tech jobs are there and here’s why:

Climate

You don’t get the full four-season treatment in San Francisco. Sure, the weather is mostly temperate even in the winter, but it’s tough to get an 80-degree summer day, and you really have to like 60 degrees to be happy there. Contrast that with Chicago and Milwaukee. While admittedly, summer seasons there are a lot shorter than Austin, for example, there’s nothing quite like the stillness after the first substantial snowfall, and fall can be a beautiful and colorful time of year. And, after a long Midwestern winter, you can be treated to a great spring.

Rents

National rents are exorbitant in places like San Francisco and New Your City while you’ll find that living in St. Paul or Milwaukee can be quite affordable. A college town like Ames, Iowa can present even more cheap housing opportunities.

Home Prices

Owning a home in many California cities is next to impossible unless you can get used to $8500+ mortgage payments. Contrast that Minnesota where the median home price is around $235,000. Minnesota also officially sanctions a practice called contract for a deed where prospective homeowners with bad credit can eventually own homes.

Work Ethic

The Midwestern work ethic is not a myth. After World War II many veterans settled into jobs that they would hold for a full thirty years. They could then retire and enjoy a mortgage-free home. Stable midwestern family values and good parental examples have persisted, and companies are finding that midwestern workers are prized, and therefore many tech companies are opening offices in midwestern cities.

Retail Space

Office space in Duluth, MN, according to loopnet.com can be had for less than $2.00 per square foot. Contrast that with downtown office space in Austin, Texas that commonly goes for over $55.00 per square foot, and you can understand why many tech companies are embracing the Midwest.

And remember, if you are a business owner, it doesn’t matter where your business is located, because you can choose to work with remote Midwestern employees. That means that if you really love Miami and don’t want to move your business to Fargo, you don’t have to because there are quality employees throughout the Midwest that would love the opportunity to work remotely for you.

 

Also consider that because some midwestern cities have been given the “rustbelt” label, they have gone out of their way to attract tech companies through tax and other incentives. This of course then brings more tech jobs to these areas.

Whether you are a tech worker or a business owner, it behooves you to check out the great opportunities that the Midwest offers.