Beta Discover Follow

Google Shows How to Optimize for Beta Discover Follow

Google has a new feature called Beta Discover Follow. What is this feature all about? Are you aware of it? If you are into digital marketing, then you must have to know about this new feature. It is obvious that you need to optimize your website according to this Beta Discover Follow feature. Without knowing more about this feature you cannot leverage this feature. Don’t worry, you are not too late. You can benefit from this feature. Still, you can learn how to optimize for Beta Discover Follow. Here we are to help you with this.  

What Is Beta Discover Follow? 

Before you start knowing how to optimize for this feature, you need to know what this feature exactly is. Beta Discover Follow is a feature that enables webmasters and digital marketers to follow desired websites to discover every new content published.   

Google discover feed is used in this feature. Users can now easily track the latest content of any website. This feature can help search engine optimization expert and digital marketing company

Benefits of Beta Discover Follow 

There are many benefits of the Beta Discover Follow feature. This feature is new but still, it has the capability to impact the whole industry. The first benefit of this discover follow feature is that it can be used to follow the websites accurately. It can help you a lot in content strategies. You can develop content strategies that can help you a lot. By following the websites and their content, you will better know their content strategy. It will help you compete with all the other publishers in content marketing. On the other hand, there is a huge benefit for publishing websites. Websites will get more followers and more readability.  

How to Optimize for It? 

This feature is easy to use for your website. You just need to optimize your blog or website in a way to avail the benefits. But how to optimize for the Beta Discover Follow feature? Here is the complete information about how to optimize your website for Beta Discover Follow feature. However, Google doesn’t need anything from the publisher’s side. Publishers can directly avail of this feature. But there is something that is really important when Google talks about the RSS feed of websites. RSS feed must be maintained when you are going to avail the benefit of Discover Follow. Other than RSS, the Atom Feed can also help you in this. Because it will help Google get all the latest content systematically. 

Work On Feeds 

Google has some guidelines for feeds. You need to manage feeds in a way to get more benefit from this feature. You need to optimize feeds in a better way. Hub and leaf feeds are required for this feature. Websites must have to add their feeds into Hub and Leaf pages. The leaf page feed can also be helpful in categorizing feeds. All the content categories can be created. It helps in structuring your content for feed. 

Multiple Feeds 

Multiple feeds are also required for this. Google’s documentation for the new Beta Discover Follow feature clearly describes it. Multiple feeds must be mentioned on the homepage of a website.  


Google’s documentation about Beta Discover Follow is very clear to understand. This documentation tells that publishers can avail the benefits with more followers in the Google Discover feed. Users are given the opportunity to follow the websites in the Google Discover feed. Now is the right time to optimize the website according to the Beta Discover Follow feature.  

Amazon Web Service

A Review – The Various Aspect of AWS Database Migration Service

Amazon Web Service Database Migration Service (AWS DMS) is a cloud-based service that facilitates quick and seamless migration of databases to Amazon Web Service. Users can migrate on-premises databases to the cloud or from one cloud provider to another. 

Benefits of AWS DMS 

Why do organizations in today’s business environment want to migrate databases using AWS DMS ? Here are several reasons for it. 

  • When migrating with AWS DMS, the source database remains fully functional at all times. Hence, there is no need to shut down systems for migration, a facet that is very useful for large organizations that can find downtime for any period quite inconvenient.  
  • Data is replicated continually with high availability during migration. Several databases can be consolidated into a single petabyte-sized one through data streaming to Amazon S3 or Amazon Redshift.  
  • Data is migrated free for six months with AWS DMS when the target database is either Amazon Redshift, Amazon DynamoDB, or Amazon Aurora.   
  • All infrastructure that is necessary for migration is automatically deployed, managed, and tracked by AWS DMS. The process is started immediately after AWS DMS is configured. 
  • Flexible data storage capabilities are offered by AWS DMS and users are charged only for the quantum of resources used for migration. In case of shortage, additional storage is provided quickly and the process resumed. 
  • Automatic failover and reversal are critical aspects of AWS DMS. If during migration the primary server fails or there is an outage, secondary servers in the region, on-premises, or even in remote locations are triggered and migration is not stopped. When the issue is resolved, the failover operates in the reverse direction and the primary server is activated after updating all changes that occurred in the break period. Hence, there is no loss of data or downtime. 
  • All infrastructure necessary for migration such as tracking the functioning of hardware and software, software patching, and error reporting is automatically done by AWS DMS.  
  • All popular DBMS engines of source databases and common target database engines are supported by AWS DMS. Hence migration with AWS DMS is possible between most source and target databases.  
  • Migration with AWS DMS is fully safe and secure. AWS Key Management Service encrypts all data at rest while the Secure Socket Layer (SSL) encrypts data in flight between the source and the target databases during migration.  

These are some of the reasons why AWS DMS is preferred for the migration of databases.      

Types of AWS DMS database migration 

There are two types of database migrations possible with AWS DMS. 

  • Homogeneous database migration: This method is applicable when the source and the target database engines are the same and the data codes, data types, and schema structures are similar. Due to this compatibility, migration is a simple one-step process. Once the connection between the source and target databases is established, migration can be initiated immediately. 
  • Some of the possibilities of homogeneous migration are MySQL to Amazon RDS for MySQL, Oracle to Amazon RDS for Oracle, Microsoft SQL Server to Amazon RDS for SQL Server, and MySQL to Amazon Aurora. 
  • Heterogeneous database migration: This type of migration is activated when the engines of the source and the target databases are different as are the data types, data codes, and schema structures. Hence, migration is a two-step process. First, with the AWS Schema Conversion Tool (SCT), the data codes and the schema structures of the source database are converted to match that of the target database. Only then can the migration process be started.  

Microsoft SQL Server to MySQL, Oracle to Amazon Aurora, and Oracle to PostgreSQL are some of the migration types that fall in this category. 

While migration with AWS DMS is a fully automated process without the need for human intervention, there are certain limitations of it too. 

Limitations of AWS DMS 

Restrictions faced by users when migrating databases with AWS DMS.  

  • Some conversion issues are faced by users when migrating databases with AWS DMS. Code and schema conversion is not handled directly by AWS DMS but through a third-party tool like the AWS SCT as in heterogeneous migration.   
  • A good amount of coding is required to be done separately for Change Data Capture (CDC) that is, moving incremental data after full load migration is complete with AWS DMS. This is a time-taking and complex activity.  
  • There are certain replication issues too as only partial volumes of Data Definition Language (DDL) are replicated by AWS DMS. This is because indexes, users, and privileges not directly related to table data cannot be processed by this service. 
  • During AWS DMS migration, a slowing down of systems is often observed by the users. This happens because source database resources are used in migrating large volumes of data. Additionally, for any task that is created during migration, queries are put for Change Data Capture on the source database, thereby leading to a substantial lowering of its efficiency and data performance.  

Despite these limitations, AWS DMS is a preferred option for organizations for database migration.  

Migration options with AWS DMS 

There are three database migration options with . 

  • Full load data migration where all the data is moved in one go after the source and the target databases are shut down.  
  • Full load migration with CDC where apart from the migration, ongoing changes are also captured at pre-set intervals. 
  • CDC where only changes at the source are moved to the target database.  

Users can choose a method that best meets their operational needs. 

Management Tasks

The Five Management Tasks You Must Perform To Keep Your WordPress Sites Healthy.

If you’ve ever built or managed a website, you’re familiar with WordPress. To date, this content management system remains one of the best ways to operate a website. It is currently estimated that WordPress powers 38.8% of the world’s websites. 

Although WordPress can be very powerful, it still needs constant attention in order to keep a website optimized and healthy. It may sound simple, but few brands have website maintenance checklists to keep their website loading fast and secure.

Hopefully, you will find here 5 essential WordPress maintenance tips and tasks that you should do regularly to keep your website in tip-top shape and your visitors happy!

These tips are useful whether you have a single website, or manage multiple WordPress sites.

1. Back your Website Up

A backup is usually taken in case something goes wrong or if a restore point is necessary. Websites are no different. 

By performing periodic backups you ensure that if anything goes wrong with your WordPress website such as speed issues, malware attacks, virus attacks, etc. where your website can crash, you will have a restore point. When your website is restored from a backup, your website will be up and running in a shorter amount of time.

In contrast, failure to backup your website can have significant consequences for your business. Fixing the problem may involve creating a new website from scratch. Good luck with that!

Hosting providers may offer periodic backups for your website, but it is up to how good they are. Otherwise, there are several plugins available, the most famous being updraft plus.

How to Backup Your WordPress Site: UpdraftPlus

2. Monitor your WordPress site

You should not wait for a visitor to let you know that your website is down or have issues. You can’t always know by yourself if your website breaks either.

Hopefully, there are free and premium monitoring solutions available for WordPress.

They all use monitors to check out your website every 1 to 30 minutes and will instantly alert you if your website goes down.

My favorite uptime monitoring plugin is WP Umbrella, but there are plenty of other third-party services available on the Internet.

3. Regularly Update Themes, Plugins and WordPress Core

Once their site is up and running, most website owners stick to a set-and-forget attitude. Having this mindset will never lead to better results for your website. 

Regular updates to WordPress keep it at the forefront of technology. Unless you regularly update your site’s WordPress theme, core, and plugins, your website will become out-of-date and will perform poorly.

With WordPress updates, new features are added, bugs are fixed, and security holes are filled to streamline your site and make it more robust, responsive, and user-friendly.

Remember to take your time while updating themes, plugins, and WordPress core to prevent technical issues. Sometimes, plugins start to conflict with each other and cause your website to crash. Usually, all bugs are fixed within 48 hours, so it’s best to wait 24-48h before updating something after a release. 

4. Post regularly to Your Site 

During the early phases of your site’s development, you are likely to have lots of adrenaline and write a lot of content. 

Your interest will fade over time as you become distracted by other things, you’ll lose your enthusiasm, and your publications will decrease. 

Eventually, you may stop publishing altogether..!

This cannot happen if you want people to continue visiting your site and for search engines to find it. So, it’s important to establish a publishing schedule you will be able to follow. 

As soon as you get an idea, start working on it but don’t publish it immediately: save it as a draft or as a note and publish it later when you don’t have so many ideas or so much time.

Some WordPress sites like try to post new content daily. As they are dedicated to covering video game news on all things Nintendo, there is always something to write about. However, you can still update your own website regularly, even by posting once a week. It is important to make a schedule that works for you.

5. Optimize your site speed

Increasingly, search engines count on speed as a ranking factor. Performing speed tests on your website to determine if it is running fast will help you rank your website in search engines. 

This will also have a critical impact on your website user experience. Slow load times indeed decrease conversion rates.

The easiest way to improve your load times on WordPress is to install a cache plugin and to compress your images.

There are plenty of free and premium cache plugins that don’t require much configuration. 

The most famous and powerful is WP Rocket, but you can also check out free alternatives such as W3 Total cache.

Once your website is cached, it’s also important to compress your images since they are the heaviest thing on your page. You can do it automatically with plugins like Imagify or Smush. 

WordPress Management tasks: final thoughts 

These 5 tasks are really important if you want to have an optimized website offering a nice user experience.

If you are overwhelmed, keep it cool! It’s WordPress, so there are a ton of good plugins available to help you deal with this – as long as you keep them up-to-date! 😉

Small Business Owners

6 Ways Small Business Owners Can Stay Protected

Entrepreneurs have a lot to consider when establishing a company. Often, the proprietor is also in charge of sales, marketing, bookkeeping, and merchandising. While all of this is important, keep in mind that you are also the head of security. And, sadly, this is often a full-time job in and of itself. However, if you are aware of the dangers you face, you may ease your security role. 

1. Install a Security System 

It’s a good idea to put an alarm system on your property. In the case of a break-in, the alarm can notify both you and the authorities, thus minimizing damages. 

Many thieves will avoid attempting a break-in if they are aware of the alarm, and if they do, the sound may be enough to frighten them away before they can steal anything. 

Monitored alarm systems, or those that a remote center constantly monitors, are undoubtedly the finest option for a commercial security system. There may be a monthly monitoring charge, but the peace of mind often justifies the cost that someone is monitoring your property 24 hours a day for indications of unusual behavior. 

Many of these systems are very comprehensive—assembling one on your own may be costly and time-consuming. Your time is undoubtedly your most valuable asset; thus, consider hiring a professional to save the trouble. 

2. Appropriate Training 

Believe it or not, the greatest danger to an organization is not usually the external adversary but rather its negligence. One of the most frequent causes of data loss or theft is employee carelessness. They misplace gadgets or keep sensitive company data on personal computers that may be less secure. Training workers in appropriate security measures is a simple activity that may save you a lot of hassle. Instruct them on the creation of strong passwords and the appropriate use of Internet security protocols. Assist them in identifying strange emails that may be phishing efforts. Additionally, establish explicit guidelines for protecting customer and organizational data when employees use their personal laptops at work. 

3. Install surveillance cameras 

If you have a physical site, security cameras are a must. Not only is the video useful in the case of theft or a break-in, but the mere existence of the cameras often serves as a deterrent to many would-be thieves. 

Cameras are also reasonably priced these days. You can find security cameras for sale on various internet marketplaces that are cheap and effective. You don’t need a complex system; if you’re on a budget, a few wireless smart cameras can suffice. You’ll want to ensure that the cameras have sufficient resolution to distinguish faces with whichever configuration you choose. This precaution is critical if you find yourself in need of assistance from the authorities since it may be almost difficult to identify a suspect without a good view of their face. Additionally, night vision is critical for after-hours security. 

4. Control of Permissions 

Ascertain who has access to which data. Attempt to arrange things in such a way that no one employee has access to everything. Assign permissions per their work requirements. Additionally, never allow workers to install software without authorization. Third-party software is not always safe and may infect devices, stealing data, or deleting critical system files. 

5. Utilize Robust Passwords 

This advice applies to both brick-and-mortar establishments and companies that operate entirely online. Passwords should be safe, one-of-a-kind, and distinct across all platforms. Never use a password connected to your personal life in any way; you risk losing data to individuals who have access to your personal information. Additionally, you should avoid using the same password for several services since this makes it simpler for hackers to access your accounts. 

6. Consult with a professional 

Naturally, your budget may exclude the employment of a comprehensive IT staff. However, this should not prevent you from employing a dedicated expert capable of handling the needs of a small company. This is a prudent investment decision. An IT professional has the expertise necessary to assist you in making the shift to cloud computing or securing your Wi-Fi. They will be able to advise you on appropriate processes and identify suppliers that meet your specifications. Having to find things up and perform them on your own introduces the possibility of mistakes. Assign a knowledgeable someone to handle these problems, and your network’s security will improve tenfold. 

It’s incredible how much impact technology has. These new technologies have simplified our lives in many ways, but they have also fundamentally altered the societies that accept them. 

Headset Brands

What Are The Most Popular Headset Brands and Why

The pandemic has caused a lot of individuals to be forced to work from home. Also, since everyone has been forced to remain in their homes, gaming has seen a surge. Both reasons are why many people are looking for headsets. Below is a list of the most popular headset brands, in no order, and why they are the most popular headset brands. 


Bose is currently the official headphone and headset of the NFL. This has contributed a lot to the popularity of Bose headphones since the NFL is a multi-billion-dollar industry. 

Bose headphones are popular for their comfortability, sound quality, and noise cancellation features. These headphones are quite expensive and have received criticism for the build quality of their headphones. However, these headphones provide great sound quality, and the noise cancellation that is provided by Bose headphones is phenomenal. 


Like Bose, Beats headphones are the official headphones of a major sports league. Beats headphones are the official headphone and headset of the NBA, USA Basketball, and the WNBA. This has led to Beats gaining popularity. 

The Beats headphone brand had already been one of the most popular brands prior to being the official headphone of basketball. The company was founded by Dr. Dre, who is a famous music producer and rapper. This sponsorship of basketball has only increased their popularity. 

Beats headphones have evolved over the 15 years that they have been produced. They now feature noise-canceling abilities and have become much more comfortable on the head and ears. This has also led to the popularity of the brand. 


Sony is a very well-established company and because of that their headphones have become popular in the tech industry. Sony is the maker of the PlayStation gaming console, and headsets are a big part of gaming. 

Sony’s headsets are used for gaming as well as casually listening to music. Sony headphones can cancel out noise. Also, Sony has produced earbuds for those who do not want a bulky headset. 


JBL has been a growing headset brand in the last five to ten years. They have recently sponsored the entertainment group, 100 Thieves. 100 Thieves is primarily a gaming group that plays games like Call of Duty and CSGO. This sponsorship has led JBL headphones to gain popularity in the gaming industry. 

JBL headsets are known for primarily being in-ear, but they also have actual headsets that you can use for gaming. The JBL in-ear earbuds are great for sport use as well as casual use. The headsets are great for gaming and can cancel out outside noise to help with your gaming experience. 


Skullcandy is a headset that was very popular five years ago, but recently they have not gained as much popularity. This is partly due to the other major headset brands that have been on the rise, but the Skullcandy headsets lack some of the features that other brands have. 

Skullcandy headsets are not capable of noise cancellation, which has become a popular feature. The Skullcandy in-ear earbuds are great for sport use and casual listening, but the headsets have suffered due to the lack of noise cancellation. 


Logitech is a well-known tech brand that also produces headsets. These headsets have seen a major boost in popularity due to the number of people that have been forced to work from home via Zoom. 

These headsets are not bulky like some of the other gaming headsets that are on this list. A Logitech headset has a slim design and features a microphone that you can use for Zoom calls when working from home. These headphones are also not very flashy, so they are great to use in a business setting. 


There are many other headset brands in the market, and many of those other headset brands produce products like the ones on this list. The headset market is very similar, and you may find a brand that you like that is not “popular”. The headset you purchase should depend on your budget and what you are using it for. 


How to Convert PSD to HTML: Features and Steps

Nowadays, the process of converting PSD to HTML isn’t new in the technology area. This is a quick way to add interactivity to static content. You can design first in any popular image editing tool, then convert to HTML. 

There are many approaches, including automated tools, self-coding, etc. The main thing is that you understand how to do this and what you need to pay attention to first of all dealing with templates. 

What is a PSD template? 

PSD template is a source code that is used for the layout of a full-fledged website. Such a sample contains the initial website’s elements size, layout, and design of all pages. 

If you want to create a high-quality PSD template, adhere to the following: 

  1. Create each design element on a separate layer  
  2. Use psd or tiff formats to save the template drawing (they support the multilayer structure of images) 
  3. Make the background tones of all website pages uniform 
  4. Group all layers 
  5. Use fewer background images so as not to overload the web pages 
  6. Make minimal changes to the text, as its distortion will increase PSD template weight 
  7. Size the template at least 1000 pixels in width to avoid its display distortion in the browser 
  8. Use standard fonts 

PSD into HTML: layouts steps 

Now, when we get acquainted with PSD layout, let’s see what stages the process of converting a PSD layout into an HTML consists of. 

Layout evaluation 

After creating the layout, it’s passed to the designers. They determine its complexity, how it should work, whether the page contains additional dynamic elements, etc. When the assessment is completed, it’s time to deal with the next step. 

Cutting design elements 

There are some nuances at this step. If you want all the elements to look good, their size in bytes or kilobytes must be small. The best way to save images is jpg, gif, or png formats. 


At this stage, each designer applies a different layout method. Someone makes it semantic or first creates a frame with the main blocks, then each in detail separately. For others, it’s best to build all at once in order. 

Layout adjustment 

There is such a layout type as a pixel layout that is executed exactly according to the initial sample.  

It would be better if you check it against the layout, even when the customer doesn’t require an exact copy. 

Page cross-browser compatibility testing 

You need to test your website on how the site is displayed in browsers. The most popular ones worth checking out for are Chrome, Opera, Internet Explorer, Safari, Firefox. 

Bug fixing 

There are various reasons for bugs occurring – missing code elements, typos, ignorance of the features of browsers, etc. In any case, you should test your final product to ensure there are no bugs. 

Things to take into consideration when converting a PSD to HTML 

Layout types 

Before converting PSD to HTML, you need to decide on the type of layout. The choice depends on the device you want to display – mobile, desktop, or tablet. There are 4 types of layouts: 

  1. Responsive – great for desktops (shifts a web page layout) and mobile 
  2. Flexible – designed for desktops and mobile devices (when minimizing the browser or reducing the screen size) 
  3. Fixed – suitable only for desktops, because layout elements won’t move when the window is resized 
  4. Mobile-only 

Design components 

Analyze the structure of a web page: a logo, a header with an image, a navigation menu, flash animation, etc., a body with text content, and an authorization module. If you need to convert a PSD based on Photoshop, then make sure that all components are put together in a specific order and won’t distort the page appearance. 


So now, you have a general basic understanding of the PSD to HTML conversion process. The main thing here is the quick process. However, don’t forget about the key points that will help you avoid mistakes and get the quality basic HTML code of a simple web page. 


5 Business Tools You May Not Have Known Existed

Technology is constantly changing and evolving. Sometimes it’s hard to keep up with the latest trends or even know specifics you don’t know about technology. Read on to understand a list of 5 business tools that may not be on your aware but are powerful and useful for modern-day business owners. 

GPS Tracker 

If you need an affordable way to manage your property, business, or even your company vehicles, then you need to know about GPS tracking. Tracking provides the ability to monitor one’s activities, and it has safety implications. Some GPS tracker has advanced tracking technology that keeps you in touch with your property without interruption. 

GPS tracking provides businesses with insight into their employees. Employees can record information regarding the company’s profitability, how well a product is selling, and whether the employees follow managerial decisions. This information will help an employer decide where to take the business to increase productivity and profitability. 

Google Sheet 

Google Sheets is a free and easy-to-use spreadsheet app from Google. It’s available on the web, an Android tablet app, and an iOS device app. With Google Sheets, you can create data tables to help analyze information or track trends over time. 

You can also use it to make charts and graphs for visualizing your data in new ways. You can also share those files with others, so they don’t have to enter the same data themselves—thus saving time and preventing errors along the way. Google Sheet will benefit your businesses by allowing you to save money by using fewer staff members for manual labor, such as entering data into spreadsheets one row at a time; this enables more efficient management of data and information by a few people. 


Slack is a chat app for teams. It’s perfect for businesses that want to keep in touch with their clients, partners, and employees. Slack has Windows, Mac OS X, Android, iOS (iPad/iPhone), and web browser versions. 

With slack, you can receive notifications from your team members about what they’re working on or have done while keeping up-to-date using the instant message system. You can even share files easily without attaching them to an email or sending them as attachments. Slack benefits businesses by providing better communication between staff members and clients, leading to more efficient workflow. 

Microsoft Office 365 

Office 365 is an online subscription version of the Microsoft Office suite. It includes all the desktop applications you need to work with your employees from anywhere: Word, Excel, PowerPoint, OneNote, and Outlook. Office 365 benefits businesses by saving them money; they do not have to buy software or handle its maintenance and don’t have to provide the bandwidth for employees to download a huge file. 

Microsoft Office 365 benefits businesses by removing barriers between colleagues that would prevent them from communicating effectively. This way, your business will reduce costs by not sending business documents via email as attachments, which is time-consuming and costly. It will also help reduce costs by giving employees access to the tools they need from anywhere without purchasing individual licenses for Microsoft Office for each employee. 


Trello is a free project management system that organizes your work into boards, lists, and cards. You can use it for anything from managing your household to running a company. With this tool, your employees will have the ability to collaborate on projects with their coworkers and share files easily without attaching them or sending them as attachments. The tool also makes it easy to add other users to your boards so that the whole team is working on the same thing together. 

Trello also helps small business owners stay organized while juggling all their responsibilities. This way, you will reduce costs by giving employees access to tools they need from anywhere without purchasing individual licenses for Microsoft Office for each employee. 

Closing Thoughts 

Whether you want to manage your team’s projects, track a shipment or keep tabs on the ever-growing number of social media channels out there, these five business tools can help. With all these tools, you will work smarter and make time for what is most important in your business. Using these tools, you will also keep track of where you are in relation to what needs to be done and assist those who need direction on how they should move forward with their work. 


Simple Ways Tech Can Help Automate Business Admin Processes

Automating business admin processes can have a number of benefits for organisations, including reducing resource required, saving money, opening up capacity to take on additional, value added projects, as well as reducing the change of human error. Automating processes saves both time and money, key to keep an organization profitable and successful. 

Technological advances in the last few years have made automating processes much quicker, easier and cheaper, as well as simple to implement in organizations of any size. The automations can support with many different areas of the organization, and can be divided into core and support functions: core functions are those that generate income (i.e. the primary reason the business exists), and support functions are the ones that allow that core activity to happen, such as HR and finance functions. 

  • Customer Service 

A number of customer service processes can be automated without losing the human touch. In fact, automating the behind the scenes processes can free up more time for organizations to give their customers the personal, human touch.  

Systems can be implemented to provide an accurate and quick service at the initial stage, increasing customer satisfaction. More sophisticated software will also identify how customers like to be contacted, and additional follow up systems can keep customers warm, maximising sales potential and return on investment. 

  • Finance 

Organizations can use smart finance systems to monitor transfers of funds, payments from customers and payments internals and to third party suppliers. This overview across all platforms, such as digital wallets, bank transfers, credit and debit cards, and checks, means that it is much easier to spot if things go wrong. 

Quickbooks offers a range of options for businesses of any size to maximise their fraud prevention, thus minimising loss and insurance costs. By providing business with fraud-proof checks that offer protection against counterfeiting and tampering, they support with the other automated processes that limit the potential financial risks to organizations when dealing with multiple payment methods. 

  • Management 

By having automated systems in place to monitor time and attendance, leave, sickness and performance, managers are able to spend more time on value added activities with their teams. Not only are business costs better managed, a consistent approach is taken across the board to employee management, helping to boost morale.  

Additionally, at all management levels, it becomes possible to view areas of concern, where things are working well, and guide strategy going forward to help grow the business, and KPIs can be set in line with corporate strategy across the board. 

  • Increased Employee Productivity 

By automating repetitive processes not only is human error eliminated, but processes can also happen faster, as variations in speed due to staff morale, sickness and so on no longer impact these processes. It also means that as these things happen faster, the support activities that go alongside these can happen more swiftly and with greater certainty. For example, automating payroll means that amendments, which would need to be manually entered can be done more quickly and with greater accuracy. 

  • Staff retention 

By investing in technology, organizations better equip their employees to be successful, which tends to lead to a happier workforce that is less likely to leave. Investing in technology also signals to employees that the organization is current and keeping up with the competition, instilling confidence and loyalty from employees. Technology also provides flexibility for home or remote working, allowing a more flexible approach to work, improving the all-important work-life balance

Automation of certain processes can be hugely beneficial to organizations. Repetitive data-driven activities can be improved through the use of technology, eliminating human error and freeing up resource for other work. However, automation must not come at the expense of a tailored approach that supports all internal and external stakeholders. 

Digital Advertising

Top Tips for Successful Digital Advertising

Using The Tools Available

Pay Per Click is PPC and Search Engine Optimization is SEO. Which will be best for you? It could be both. Usually, it will at least be one or the other. See, SEO applies even if you’re not specifically calibrating marketing for search engines. The way search engine algorithms works doesn’t care how or why you wrote content.

Because modern marketing must co-opt social media, there is a bit of a “system” in place. For example, if you’re on Facebook, and you just “share” something, there will be a limit to how “visible” it is. You might think this has to do with the ideological foundation of the statement, but not necessarily.

It seems outreach avenues like Facebook ads couldn’t compete if the field were entirely level. Test this for yourself. Make a post about something funny, make a post about something political, and make a post about some business pursuit you’re trying to build awareness around. Likely, the funny post will contend with the political post for prominence.

However, the post you made to advertise services or products will only get limited engagement. You will, though, see an ad to buy Facebook marketing for your “business” post. Accordingly, you can’t just trust in organic visibility on Facebook, and the same is true of YouTube. “Virality” isn’t as spontaneous as many would hope. In fact, on any social media avenue, relying on purely organic means of visibility likely won’t produce ROI.

ROI stands for Return On Investment. PPC and SEO can produce ROI, but they must be properly applied. With SEO, you want keywords, word choice, sentence size, paragraph structure, and imagery to align with known best practices. Said best practices shift as the “powers that be” intend.

To digitally advertise successfully, you must not only understand which avenues of outreach best match your business, but design associated content utilizing associated best practices such as using digital flyer, and those best practices change. With these things in mind, this writing will help you make the best choices for the digital marketing of your business.


Personalize ads as much as possible – Drill down to what your prospects really want and need. Use messaging (their language) that will resonate with a specific problem – or personal interests like fitness – to grab and hold their attention.

Be creative! – If you want to catch the eye of prospects and customers and stand out from the competition, quit doing what everyone else is doing. Be bold and try different color schemes. Write headlines and copy that make people click on your ads. Like it or not, you must rise above the noise because ads are everywhere, and yours better be noticeable

Embrace data – Like it or not, data is a foundational piece to successful digital advertising. It doesn’t make sense to launch campaigns if you don’t understand the metrics, from exposure to visits, inquiries, leads, conversions, etc. See what patterns show up and adjust your plan and strategy accordingly.

Choose your platforms wisely – Focusing on one platform may not yield the best results, but focusing on too many produce unfavorable results. Learn where you target audience hangs out the most, and be on those platforms. Otherwise, you’ll waste your time, energy, and money.

Offer ungated content – The first impulse is to ‘gate’ content. However, decision-makers may not want to fill out another form and may go to your competitor who makes it easy for prospects and customers to get what they need and want. When reviewing your channels and funnel metrics, go outside of what looks successful because you may realize that you’ve been missing out on quality leads.

How to Use Google Analytics 4 Effectively – from Digital Marketing Consulting

The increasing importance of digital analytics tools needing to keep up to pace with changes in business and consumer behavior:

– Even the last standing bastions of brick and mortar are moving online and facing pressure to make sure their marketing budget is spent wisely.
– Major changes are seen in consumer behavior in the past two years, with mobile becoming the dominant method of doing research and shopping

Google is adapting to meet the needs of the current business environments and the people they serve. Hence, the launch of Google Analytics 4 came not just with a focus on helping businesses make better analytics-based decisions, but also with a focus on meeting consumer digital needs and their expectations of privacy.

Trends from Google’s data have shown that there have been significant shifts in the way consumers expect their online experience to be, as well as their perception of the way their data is being handled.

People are expecting their search intent to be understood by companies and at the same time, expect more transparency with how their data is used. These insights fueled GA4’s functionality which is to be a digital analytics tool that:

– Adapts to customers’ desire for privacy first
– Gives businesses a clearer picture of consumer behavior to help them adapt to their customers’ needs and gain long-term wins that improve the bottom line

Guide to Google Analytics 4 is here to help businesses ride the wave of change in their customers’ behavior and adapt to doing business post-pandemic. Here are a few quick points from Vidhya Srinivasan on how GA4 will help:

– Alerts on important trends where you need to take immediate action
– Predictive metrics to gauge the potential income from a specific customer group
– Google Ads integration
– App and web measurement in one platform
– Measurement that’s centered on the customer instead of by platform or device to gain a clearer picture of customers’ interaction with your business
– Simpler reports that will give you the ability to focus on specific parts of the customer journey
– Machine learning to help fill in the data gaps that come from the phasing out of cookies.

Retail Test automation

Retail Test automation benefits that are generally neglected

One of the most influenced industry with digital transformations is none other than the retail industry. The overall reputation of a retail organization is at stake and customer experience is at high risk when it comes to online commerce. But have you ever thought about what does retail has to do with software and test automation solution?  Well, this makes sense. The importance of security testing either by manual or automation means is essential in order to prevent the high tech systems, software, applications, and websites from any malicious activity.  

Developing, testing, deploying, and maintaining IT-based solutions that can provide today’s shoppers with seamless customer experience has become a very critical requirement of this modern age. E-commerce websites need to be constantly transformed to meet the demands of a highly competitive market.

Many of the retailers are now heading towards online stores because they think of online stores as a big financial hit for their respective businesses, yet they are unaware that online stores cannot guarantee success because these are the platforms or applications that are designed and run by imperfect creatures called humans. But if a business is successful in implementing best software testing policies and practices either via partnering with third parties for testing purposes.  

No doubt testing is essential but automation testing can bring wonders to your business if done accordingly. Various IT companies are providing automation testing services in this regard but you need to have an owl’s eye while deciding to partner with a third-party service provider. Because the more your application is safe, the more benefits you can reap.   

Now let us direct you towards what automation has for retail businesses which many companies may neglect; 

Cost-cutting and time-saving – Retailers of today, are under increasing pressure to innovate quickly and deploy reliable and effective digital solutions. Software testing must be repeated frequently during the development cycle to ensure quality. Each time the source gets updated, software testing must be repeated on all supported operating systems and hardware configurations. Repeating these tests manually demands heavy costs and long durations as well. 

However, test automation drastically reduces the time and therefore results in relatively low costs.  

Enhanced precision – Even most serious testers make mistakes in dull and boring manual testing. Each time test automation is executed, it performs exactly the same steps and records detailed results. 

Testers freed from repeated manual testing have more time to create new test automation software scripts. For retailers, this means a few mistakes, better customer experience, and valuable brand protection, and potential sales growth. 

Deployment of seamless omnichannel – To improve the quality of software, the depth and scope of test scripts can be raised via automation testing. With the help of it, one can have an inside picture of the application and can also view the memory contents, data tables, file contents, and internal program status for the purpose of determining if the product is working as it was expected or not.  

Improved Security 

Mobile payment solutions, POS applications, and credit card mobile applications make retail companies easily exploitable to security threats. Hence, testers must pay attention to the performance analysis, authentication, and encryption of application to prevent these threats. Testers introduce a testing framework to increase security checks and used automated testing for this purpose. 

Integration across platforms and different parties 

A successful digital retail system demands integration between different parties and across various platforms. It is very challenging for testers to integrate several devices, applications, and networks. These challenges can vary from managing promotions on digital and physical platforms.  

Enabling Quick Feedback  

In the verification phase of any software project, automated testing is essential. It heavily improves the communication between developers, designers, and product merchants, and leaves room for immediate resolution of potential failures, thereby improving the efficiency and effectiveness of the development team. 


With the transformation in the digital world, the retail business has become too complicated. Every feature of the digital system or software application requires careful and rigorous testing. That’s why automation testing has a prominent and significant role. Automation aids in the improvement of user experience reduces threats and security vulnerabilities and enables high-quality software development to gain as much as possible from the retail sector. There is an utmost need to utilize automated testing as the top-notch preferred method to defeat the challenges faced by testers. It can be absolutely concluded that automation testing has revived the retail sector and is of great importance for testers to help them to achieve their objectives without any hassle of heavy investments.