You just invested your entire month’s pocket money in purchasing a new Mac Book. You are excited about using it. You chat with your friends online and accidentally you drop it down! Mac books are delicate systems and so they can easily get damaged.
The external body may not be completely shockproof, and so these systems are generally not tested for the drop test. Attempting to test your best Mac book on your own, may never be advisable. You can search for MacBook repair in Auckland experts to get more familiar with drop test features on your own.
Professional Mac book repair services will never advise you to take the drop test for your new Mac book on your own.
So in case, you dropped your Mac Book accidentally, then here is what you should be doing next. Just follow the basic instructions provided by our expert team.
Avoid dropping very often
The drop test for your Mac Book can be considered as a type of death sentence for it. Even if done accidentally, still there are chances that it could get damaged permanently. The screen may need immediate replacement or the outer body could crack easily.
This is why most experts always suggest that it is wise to handle your Mac Book with the utmost care when using it outdoors or indoors.
Always inform the experts
The most important thing that you need to keep in mind is that DIY experiments should be avoided in all circumstances. If you are not a technical person, then don’t try to repair it on your own. Try and approach the registered company service center to get it verified for internal and external damages.
Be aware that certain damages may not be visible immediately after the failed drop test.
Check the screen first
In most cases, the screen will easily get damaged even if you drop it from a lower height. Besides if you have dropped it in a bucket of water, then don’t even try to switch it on the back on your own. If you see any visible marks or scratches on the screen, then contact the service experts immediately.
Mac Book may be working well even if the screen is damaged internally. So before you switch on, it is advisable to check.
Avoid plugging in power immediately
The moment you find that the Mac Book is not working you should avoid plugging it directly to a PowerPoint. There are chances that the PowerPoint could get damaged and needs to be replaced immediately.
If the battery charging point is damaged then it could easily damage the power socket as well. If the Mac Book is not working then you should try and press the power button for a few seconds. It is better to rush immediately to a Mac Book expert.
For some years, Artificial Intelligence (AI) is used by recruiters and HR professionals around the world. The kind of potential is shown to us, and AI is going to be a mainstay technology for the years to come. A large number of companies have embraced AI-based automation for recruitment and talent acquisition.
Here through the length of this post, we are going to explain the pros, cons, and some of the critical instances of AI implementation for recruitment.
Pros of AI-based Recruitment
The use of AI-based tools and software solutions for the recruitment process has become extremely popular because of the array of advantages they offer. Let us briefly see some of the key benefits of AI-based recruitment.
Process Automation: Automation in the recruitment process results in optimum efficiency, faster processing, and resource-saving. AI-based automation tools and chatbots used in the recruitment process can free a lot of time for the company’s manpower.
Boosts Engagement: AI implemented through a chatbot, or virtual assistant solutions can boost engagement of the prospective candidates throughout the recruitment process. An automated process can easily keep the employees updated and help to stay tuned to the process requirements from time to time.
Minimizing Human Bias: In any recruitment process, human bias is quite common that prevents optimum efficiency in spotting the right talents and required skills. This is where AI-powered automation tools can help. AI-based automation can help hire professionals purely based on skill and merit and keep any bias or discrimination scope at bay.
Cons of AI-Based Recruitment
Despite several key benefits of AI in the recruitment process, there is an equal share of disadvantages as well. The future of AI largely depends on how these shortcomings are dealt with. Let us have a brief look at some of the cons of AI in recruitment.
Inaccuracy: Despite the vast capabilities that AI-based tools offer, there are still a lot of inaccuracies that make the output of AI tools suffer. Many AI tools still suffer from the less reliable output because of the incomplete or non-optimized training data that does not accurately represent the applicants or the domain.
Missing Human Judgment: Since a machine is only capable of handling data, it fails to notice some crucial human traits and qualities, such as personality, personal interests, individual character, and work ethics.
The Key Use Cases of AI in the Recruitment Process
Over the years, AI has been successfully used in the recruitment process for many tasks. Some of the use cases of AI-based recruitment truly boasts of efficiency and performance optimization in a never before way. Let us have a look at the key use cases of AI in recruitment.
AI-based Recruitment Apps
Some recruitment and hiring companies now have their own mobile apps equipped with tools and all relevant UI/UX attributes. These apps equipped with intelligent AI-powered chatbots can communicate with the prospective candidates while helping with the process of screening. You can hire app developers in India who are experienced in building recruitment and Human Resource apps to optimize mobile communication and screening candidates.
Talent Hunting and Acquisition
For most businesses, talent acquisition remains a crucial challenge to win over the market competition. AI can help sourcing candidates automatically by digging into the resume databases. AI-based tools can also screen the candidates efficiently in the early stage of the process.
Screening the Recruits
AI-powered automated recruitment tools can quickly screen vast numbers of resumes and can shortlist potential candidates who are fit for the job position. Thanks to the absence of human error and bias in assessment, AI-based screening tools can sort out the right talents more efficiently.
AI Chatbots for Communication
AI-powered assistants or intelligent chatbots are playing a significant role in handling various recruitment and human resource-oriented tasks. Besides cutting short, much lengthy communication and corresponding resources, chatbots can help an organization respond faster and reduce employee hiring time.
AI for Relationships Development
These days, to attract the best talents, any organization treats prospective candidates as their customers and so focuses on building relationships through the recruitment process. AI-based automation tools in this respect can play a highly effective and efficient role.
Creating Attention-Grabbing Job Advert
Since talent acquisition is a very competitive field, you cannot leave anything to chance. The same goes for the case of job adverts for your recruitment needs. Since the job adverts make the first impression on candidates’ minds, you need to be creative and meticulous about it. By utilizing the right data and predictive analytics, an AI-powered tool can help you create the job adverts that quickly grab attention and look convincing at first sight.
The Future of AI in Recruitment
The advantages of using AI-powered recruiting tools are too many. AI, along with machine learning and predictive tools, can help organizations in everything related to recruitment and talent acquisition. The use of smart AI-powered interviewing tools helped organizations to improve the output of the HR team in terms of time-saving, quality of recruits, and better attrition rate.
At the same time, it must be admitted that the AI-powered recruitment tools are new, and they are not being used for a long time by the HR professionals around the world. So, these tools need to evolve for some time before they prove to be more efficient. It is just the early stage of AI solutions being used for recruitment, and we can expect that they will be more mature and tuned to the specific recruitment needs of organizations.
The presence of AI-powered tools across human resource departments across companies is extremely becoming common as AI tools are doing great in saving time and money while helping with high-quality talent acquisition. The future of recruitment seems to be inseparable with AI tools.
It goes without saying that the Internet has become essential to modern life. Ever since its widespread use began in the 1990s, the Internet has become woven into the very fabric of our daily lives. According to Internet World Stats, there are over 4.5 billion people who use the Internet as of December 2019 – over half the world’s population. And as Internet use has become more widespread, so too have the tools we use to access it. TechJury reports that there are 3.5 billion smartphone users in the world, a number that is quickly growing as smartphones become cheaper and more accessible.
This new digital culture has impacted business in several ways, but perhaps most notably when it comes to marketing. Only a few years ago, advertising was associated with print media, billboards, and television commercials, as it has been for decades. But with the advent of the online world, that’s quickly changed. Now, it’s become faster and easier for you to learn about new brands through digital advertising and social media.
To say that marketers shouldn’t underestimate the impact of digital advertising might be a bit of an understatement. Nearly every company has begun the shift into digital marketing, and those who haven’t are quickly changing gears. Compared with traditional routes, digital advertising is more cost-efficient, and in many cases can reach a wider number of people.
However, although digital marketing has become increasingly popular, getting your campaign to rise above the crowd isn’t that easy. Competition can be fierce, and many companies may find that their investments in digital marketing aren’t getting the return that they want. If you’re looking at how to make the most of the digital sphere in your marketing efforts, then here are a few tips for maximizing your impact below.
Test, Test, Test
With digital advertising being so affordable and with much of your potential market spending their time online, it can be tempting to cobble together a digital campaign and send it into the wild as quickly as possible. After all, digital is cheap, and it can’t be that hard to do, right? Well, not exactly. Like traditional marketing strategies, digital marketing has its strengths and weaknesses, and companies will have to learn how to maximize these strengths while minimizing weaknesses.
One of the methods of doing this is through a simple, but often neglected strategy: testing before launching. A simple A/B test can be the key to determining whether you’re getting the most out of your campaign or not. Digital Marketing Magazine describes A/B testing as a test that determines whether subtle changes in your campaign might influence consumer behavior. Many companies, in their rush, to get their marketing off the ground, end up forgetting this, but executing a quick test to see whether your new website or newsletter works could be the difference between success or failure for your campaign.
Companies who make use of digital marketing are often told their campaigns should maximize their impressions, but finding the best way to do this can often be difficult. After all, with such a diversity of content and approaches, find the sweet spot of effectiveness for your digital marketing campaign is easier said than done. For many companies, it can be tempting to invest in only one or two tools. However, with digital marketing, a multiplicity of methods is better than one.
Marketing solutions company Triadex Services describes several ways that companies can trace and maximize their impressions through their mobile marketing campaigns. These methods include ensuring ads are smartphone-friendly, using tools like search engine optimization and geofencing, and researching current trends. Digital marketing requires careful investment and planning in order to be effective, and companies who put in that time and effort quickly find that those efforts pay off.
Tap into Video
If there’s one thing that’s begun to stand out in the last couple of years — even in a landscape that’s as information-rich as the Internet — it’s video. Advertisers are familiar with video in a more traditional sense, such as in a television commercial or infomercial, but it’s quickly becoming the newest plaything on the digital advertising front. Video marketing is quickly becoming popular, keeping potential customers’ attention for longer and increasing brand recognition and recall.
Forbes writes that video marketing is increasing in importance, thanks to the ability to customize content and personify brands, as well as its high ROI. Video offers companies the ability to track their results, engage with customers, and become easily visible and recognizable. If you haven’t thought about using video in your materials, now might be the best time to start.
Thanks to rapid advancement in technology over the last few decades, online learning has been growing exponentially. It is now possible to become an expert in any subject without ever leaving your own home. Whether you wish to further your career with training, complete a degree, or learn for fun. Distance learning has multiple advantages over traditional education methods. Online tuition provider Tutorful outline some of the positives associated with e-learning including flexibility and value for money!
At the same time, you need to immediately start building brand awareness to stand out from the competition. One of the most powerful and cost-effective ways to accomplish this task is to use content marketing.
What Is Content Marketing?
Content marketing involves publishing valuable, high-quality content pieces, like blog posts, videos, and podcasts, that offer solutions to your target audience’s problems. Unlike traditional marketing, this method doesn’t focus on selling products or services to customers, but instead builds brand awareness and develops trust, which can result in loyal customers.
This cost-effective approach can work well for many types of business but is especially useful for startups. While it costs 62% less than traditional marketing methods, it can yield three times the leads per dollar spent. It can also help attract and retain good talent.
You Need a Content Marketing Strategy
Before you start producing content, you need to develop a solid strategy using the following steps:
1. Research target audience
Identify and learn about your target audience, since you will build content around how you can help them:
What are their demographics (age, gender, location, income)?
What are their interests and hobbies?
What are the problems they face that your products or services can solve?
2. Determine content type
Use surveys, interviews, and analytics to discover what types of content your target audience prefers to consume. If they like to read about solutions, focus on creating blog posts, articles, newsletters, and case study reports. If your audience is more visually oriented, consider infographics, videos, and images. For those who want to listen to information, there are webinars and podcasts. Keep in mind that the best choice for your audience might be a combination of different types.
3. Develop objectives
It’s essential to know up front what you want to accomplish. Your objectives should be specific, measurable, and realistic and relate directly to your general business goals.
Some common content marketing objectives include:
Brand awareness, which can be measured by assessing changes in website traffic
Customer education and engagement, revealed by the number of shares and comments on social media
Brand loyalty, which shows up in the form of repeat purchases and referrals
Build a Content Marketing Plan
Once you know your objectives, you need a plan for how to achieve them. The following are possible plan components:
Identify a set of terms that your target audience is searching for. Aim for three to five core keywords, along with a longer secondary list. You’ll expand these keywords into topics to cover in your content pieces.
Make sure to include relevant SEO terms so your audience can find your content through organic search. Ideally, the keywords should be high traffic and low competition.
Scheduling content helps maintain consistency in quantity and quality, which is key to good results. Use a tool, such as Google Calendar or a project management app, to create and manage a content calendar. Ideally, you should plan out content for the coming year, but even a few months at a time can be helpful.
Assign each content piece a target keyword, topic and title, creator, completion deadline, publishing date, and where it will be published.
Where to publish
Where you publish content should be based on where your target audience goes for information. Some options include:
Your website, perhaps in a special content section
Relevant social media platforms and groups
Email newsletters with exclusive content for subscribers
YouTube, where users perform 50 million searches a day and there is less competition for keywords than on the Google search engine
Third-party sites relevant for your niche and audience
Gather Resources to Create Content
Someone will need to create your content pieces. While you can try to do it yourself, you’ll likely need to outsource some or all of it or build a dedicated in-house team. Typical roles you’ll need, depending on the type of content, include writer, editor, graphic designer, and videographer.
Develop guidelines for your creators to follow, including a chronological checklist with specific deadlines, design standards to promote a consistent look, and an editorial process.
To accurately measure success, you’ll need key performance indicators (KPIs) based on your objectives. Make sure to include incremental milestones to assess progress along the way. You can create a “scorecard” with performance benchmarks for each content piece.
Examples of KPIs include:
Traffic to website
Increase in money spent per sale
Social media follower growth and engagement
Search engine rankings
Check regularly how your content performs related to the KPIs, then promote what does well and adjust what doesn’t. You can use your best performing topics for new posts by creating a different type of content (such as making an instructional video based on a successful blog post topic).
Periodically review your overall strategy to make sure you’re still using the right message in the right places to reach the right audience.
Content marketing is a smart approach for startups who want to build visibility and promote brand awareness on a limited budget. Successful content marketing is a slow and steady process, but if you maintain consistency and quality, you’ll see success over time.
Being a web developer is not an easy job, every time a website demands new changes and you need to keep your heads on it. Web developer looks after various tasks like coding, management of the website, updating site with new applications, etc. In the middle of all this chaos, a developer might not get time to look after the web hosting issues, or he might think that it is not his work. Yes, as a site owner you cannot blame a developer for that because web hosting is a service offered by web hosting providers that work separately. Web hosting is definitely an important parameter of a working website but is often neglected. So, if you are a web developer reading this article, and if you are frustrated with some web hosting services then this article is for you.
Most of the web developers look for a cheap web hosting company that offers great reseller hosting plans so that the developer can start their own hosting company, well this article will help you too.
MilesWeb has a large customer base of web developers who are happy with the services they are getting. So, today, I thought I should reveal some points about MilesWeb.
The company was started in the year 2012, with an aim to provide web hosting at very cheap rates without compromising over its services. Their shared hosting plan is a popular one in the market, where you get unlimited hosting starting at just Rs.40/month.
Within this short term, the company has now reached many hearts due to its integrity and outstanding support.
MilesWeb for developers
If you are a developer having a good customer base, then you must broaden your horizon by starting a web hosting business. That means you can now provide everything under your brand, right from domains, web hosting, and sites. If you are thinking the same way, then reseller hosting is structured for you only.
The important thing is, all the reseller plans from MilesWeb come with a 100% white label so that you can sell all the products under your brand name. All you have to do is, just buy hosting from MilesWeb and sell it to your customers, under your brand name and price. This is one in a million opportunities for developers to start their web hosting business.
Additionally, reseller hosting from MilesWeb ensures that a user doesn’t require any lump-sum amount, our huge infrastructure, also don’t need to spend on servers or to hire employees, as everything is managed by MilesWeb on behalf of you. This also ensures that in any process while dealing with your customers, MilesWeb maintains a 100% white label and provides service under your brand name. You can gain more information about them by directly initiating a chat from their website, the technical support team will help you properly.
MilesWeb offers a wide range of products like shared hosting, VPS hosting India, reseller hosting, dedicated hosting, cloud hosting, etc. All these hostings come with a lot of best-hosting features, and the following are few of them:
1) Free SSL certificate
As a web developer, you must be knowing the importance of HTTPS symbols padded on a site. To ensure the safe transmission of data, MilesWeb provides a free SSL certificate with every web hosting account bought from them.
2) SSD storage
SSD storage speeds up websites so that visitors can have better site experience. A fast and smooth loading website gains more visitors than a site hosted on outdated hard drives.
3) Latest PHP and MySQL
A developer knows how many times he needs to update the software running on the website. But, all web hosting plans from MilesWeb offers the latest version of PHP and MySQL and they get updated as soon as the latest version releases, this eases the work of the developer.
4) Protection against virus
A website is prone to viruses if it is working on the internet. This doesn’t mean, you don’t need to have a working website, because proper protection can save a site from any misfortune. MilesWeb servers are scanned on a daily basis that protects each and every site hosted on them from all types of malware.
5) Free website migration
Migrating a website is very tedious work. One single mistake can break the whole website and lose its data. So, if you want to switch your hosting to the MilesWeb server, then just contact their technical support team, and they will migrate the website on their server without any data loss.
You can see, MilesWeb being a web hosting company, takes the responsibility of various technical work so that a user doesn’t have to invest special time in it.
Want to try MilesWeb?
If you want to free yourself from the burden of web hosting issues, then MilesWeb is an answer to you. The plus point is, the hosting comes with 99.95% uptime, 24/7 technical support, and 30 days of a money-back guarantee.
The ever-growing pertinence of mobile devices and our increasing dependency on them is like a coin with two sides – at one end, the benefits and convenience provided by mobile devices, in both personal and professional world, are matchless and totally extendible, but on the other side, mobile devices have the capacity to expose sensitive data to the wrong people who can do us irreparable harm. The risks and threats posed by cyber-criminals, hackers, and identity thieves are now dangerously real.
The fact is, as mobile technologies are getting more and more sophisticated, so are the advancements in new attack vectors that the cybercriminals are exploring to fulfill their malevolent intentions. However, with the expanding mobile threat landscape, companies too have become aware of the impending attacks and hence have started to embrace a mix of on-premise and cloud-based services to decentralize data storage. On top of it, the adoption of next-generation mobile threat defense mechanisms and antivirus solutions has prepped the companies to fight against malware-based risks.
October is the month dedicated to National Cybersecurity Awareness – a collective effort taken by the US government and corporate industry to spread awareness about the criticality of cybersecurity and the measures businesses need to take to keep their mobile/online data safe from any threats. This specific Infographic will elucidate the growing cyber threat landscape, its impact on enterprises and ways to fight it back by leveraging Android MDM along with a robust MTD solution to seamlessly secure & manage your enterprise data and services.
Considering this year’s underlying message – Own IT. Secure IT. Protect IT, you can relate to the insights and facts we conveyed through the illustration.
the 21st century continues to unfold, more and more business owners are
recognizing the importance of implementing effective internet marketing
strategies. By maximizing SEO and other such strategies, business owners can
ensure that they continue expanding their online presence and thereby gain more
revenue through the goods and services they sell. For quite some time now, many
website owners have been aware of the integral role backlinking can play in
affecting website ranking. If, for example, a website receives a backlink from
a low quality website, this can cause the original website to gain a less
prominent position in the search engine results pages.
this reason, Google has put in place a disavow tool which permits website
owners to rid themselves of connection to bad backlinks. Despite the apparent
efficacy of this option, many website owners have experienced a drop in search
engine ranking after using the Google disavow tool. By learning more about the
Google disavow tool and how its use can affect your search engine ranking, you
can make a prudent decision regarding whether using the tool would be
appropriate or advantageous for you.
Google’s Disavow Tool-A Basic Overview
The basic premise of the Google disavow tool is
simple. Oftentimes, website owners find that their sites have been backlinked
to other sites that are either low quality, spammy, obscene, or questionable in
some other manner. To remedy the problem of being linked to these types of
questionable websites, Google gives site owners the ability to disassociate
from them through use of the disavow tool. To use the disavow tool, the website
owner creates a list of the URLs from the unwanted backlink site in a text
file. Once you have successfully created a file, you can then access Google’s
disavow link through Google Webmaster Central. After selecting your website,
you’ll go through a list of warnings and subsequently select and submit your
Once you’ve successfully submitted your file,
Google will not immediately discount your links. In fact, Google representative
Matt Cutts has stated that it
can take several weeks for the disavowal to be processed and
actualized. Additionally, Cutts pointed out that Google can opt not to use
disavowal submissions if the company believes they are not to be trusted.
your disavow file is submitted, you will have the option to download the file
and resubmit it to reflect any necessary changes. The file limit in terms of
size is 2MB.
How The Disavow Tool Gained Prevalence
determining whether you should use Google’s disavow tool, consider the fact
that it was primarily designed for website owners who were adversely affected
from Google’s Penguin Update. The Penguin Update had a profound effect on
websites that Google believed were spamming its search engine results,
especially those who did so through the purchase of links. After the Penguin
fiasco, many web publishers and SEO companies
went into panic. One of the primary concerns was how to develop a way to get
rid of bad links and start anew. Other people grew concerned that some
individuals might direct bad links to their web pages for the purpose of
destroying their online presence with negative SEO. As a result of these
concerns, new businesses that made money by charging to remove harmful links
Why Your Rankings Can Drop Through Use Of The Google Disavow
Based on Kuan’s assessments regarding the Google
disavow tool, it is clear that
disavowing links that are helping you earn a competitive ranking can
have a detrimental effect on your Google search results. The rationale is
simple: Even if you are being backlinked by a spammy or low-quality website,
that site can be generating visitors to your own pages.
How To Use Google’s Disavow Tool Effectively
recognizing the fact that the Google disavow tool can have an adverse effect on
your search engine rankings, you may wonder whether or not you should make use
of the tool when attempting to solidify your internet marketing campaign. In
discussing this matter, several internet marketing experts have pointed out
that the key to success with the disavow tool is to avoid blindly disavowing
links out of fear. Rather, you should take the time to do your research on the
sites that you have been backlinked to before you begin the disavow process. In
discussing how to use its disavow tool effectively, Google has stated that it
frowns upon using the tool frivolously. In a 2012 slideshow on the disavow
tool, Google representative Matt Cutts outlined several tips for effective use.
1. Avoiding use of the tool
unless one is certain that it is needed
2. Remove all the links from
the web that you can prior to using the disavow tool. To do so, website owners
can make several link removal requests for themselves. Website owners should
wait until there are just a few links left to remove before resorting to the
Implications of the Google Disavow Tool
Although the Google disavow tool has been
effective in helping many people cut ties with shady and/or scammy websites,
some website owners are disgruntled about the fact that use of the tool can cause their rankings to
drop. Interestingly, Google has not always taken definitive
action against negative links. In the past, the company has frequently opted to
simply ignore the bad links. Yet by choosing to interpret bad links as
“negative votes,” Google facilitated the rising concern regarding adverse SEO
activity which it is now attempting to quell through its disavow tool.
Moreover, Google has also stated that its algorithms are designed to prevent
negative SEO, meaning that the majority of web owners shouldn’t have to worry
about the presence and effect that SEO might have o n their search engine
result page ranking.
Despite Google’s efforts to prevent web owners
from being subjected to negative SEO from bad backlinks, many people remain
disgruntled. At this point, many web owners argue that links are ultimately
disadvantageous to them because getting
quality links is difficult. Moreover, when one obtains a quality link,
the link itself might not count. Finally, the process of disavowing links can
take time which one might want to devote to more productive activities such as
web design, content creation, or social media network marketing efforts. In
response, Google has emphasized the benefits offered by the disavow tool and
how it enables people to obtain a “clean slate.”
As made plain by the information listed above, Google’s disavow tool can be an effective medium to use when attempting to disassociate from bad backlinks. At the same time, however, using the tool can have an adverse effect on your search engine ranking. In recognizing both of these realities, be sure to use the disavow tool strategically and as a last resort when implementing your SEO techniques to expand your online presence. Get a help from SEO Philippines Company.
In the past two years, a report by Osterman Research concluded that over 73% Of businesses experienced security breaches in their network. This is an alarming number as there are several aspects for which businesses need to be very cautious. And Forbes also reported that cybercrime could cost companies around the world up to 6 trillion dollars from 2016-2021.
In literary terms, cybercrime is simply a crime or an illegal activity using a computer and a network like the Internet. Companies, as well as individuals, are the target of cybercriminals who try to get access to the personal information of people. It includes credit card numbers, details about social security number, email id, and password, etc. Individuals can lose virtually all of their money from their bank accounts, for example, and companies can also suffer a lot.
In extreme cases, cybercriminals can compromise the security of an entire nation in the form of stealing national secrets, get access to sensitive and confidential information like nuclear assets, etc. So, countering cybercriminals is not just for the sake of saving your hard-earned money, but it can go a long way as threatening the security and stability of an entire nation.
What Can be Done?
To secure the network is one of the most important factors, especially for businesses. Individuals can safeguard their user ID password and credit card numbers, but for companies, There are several other ways in which cybercriminals can make them pay dearly. This is why they have to adopt several other strategies as well in order to make sure that they are well equipped against any form of intrusion into their systems. One of them is the use of a VPN.
Virtual Private Network (VPN) extends a private network for the use of companies and individuals, over any network like the Internet, so that companies can send and receive data securely as if connected directly to the private network. It is virtually impossible for anyone to hack into such a network, especially a business VPN, which is designed to safeguard all the data being transferred over a private network.
For businesses in companies, there are also many benefits, so that they use VPN as a secure way to send and receive data. The following are the top three aspects of this concern that I would like to discuss with you.
1. Reduce the Risk of Cyber Attacks and Data Breaches
Cyber-attacks on companies’ websites or their local networks are not a new thing. Even though there are multiple types of VPN and other solutions available, cyber-attacks are rampant, and there is every need to be scared of them. In the worst case, a cyber-attack can leave a company completely shattered as virtually all of their sensitive data would be gone, and they can be left with no option but to build their entire website and network again.
But what about the trust of the customers and their private data? Certainly, it would be hard to get back, and any company would find it hard to stand up on its feet after such a severe attack. Another example can be of a data breach, where not much damage is done to the physical network or the website, but sensitive data can be stolen. And this can affect our company similarly as their reputation will be tarnished.
The use of a VPN is a smart move by companies so that they are able to not only send and receive data security but also safeguard themselves against any criminal activities on cyberspace. Even if you think that the data you currently have is not sensitive in nature, over the course of time, even that data can be the target of cybercriminals. As we don’t know what this calculates can do with the data, you need to safeguard yourself anyway.
2. Bring Productivity to your Company
It is not rocket science to think about productivity in your company as you have safeguarded the network and your precious data. With everything intact, you can be sure of running your business smoothly and becoming a productive company. The use of a VPN can help you in more than one way. But have you ever thought about exactly how a VPN can help you? Let me offer you a bit so that you can understand exactly what I am talking about.
The use of 256-bit encryption and the use of military-grade encryption protocols are just two of the many features that make a VPN virtually impossible to pass through. Security protocols are extremely important in the age of virtual offices and workplaces. Work from home has become a norm, and many companies have remote teams working on different projects. In any case, the use of a VPN can increase productivity considerably and is one reason that can compel any company to use a VPN.
3. VPN is Affordable
There is a misconception amongst many people and especially small business owners, that VPN can cost a lot. Surely, it is somewhat more expensive then the common proxy you would use to bypass a network, or any restriction imposed by your local ISP, but the benefits of using a VPN are far greater than the mere cost. As a company owner, you need to look at the bigger picture rather than saving a few hundred dollars and don’t opt for a customized VPN for your business.
In 2013, target stores were attacked by the cybercriminals and incurred losses over 162 million dollars. Think of applying for a VPN that could cause them as low as $20 per month. See the difference? VPN is not expensive at all when it comes to safeguarding your company’s network and precious data against cybercriminals.
From financial theft to cross border terrorism using online resources, there is virtually no end to how cybercriminals can make a huge impact on companies worldwide and even governments. If you think that you can add something valuable to this blog that I missed including or is there some aspect for which you like to know more, you are more than welcome.
If you want to ask any questions too, or just one to offer your feedback, please use the comments section below.
Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives.
Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.
It allows businesses to accept payments — practically anywhere
Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues.
Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.
Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.
Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger.
Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps.
Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Reviewreported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience.
Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.
Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more.
This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.
Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.