Why your Valuable IP is Not Safe from Theft

Recently, the parent company of Budweiser, Anheuser Busch made a startling claim that its valuable IP regarding its beer recipes was stolen and delivered to its rivals Molson Coors. On first glance, it may appear a trivial issue — as in beer and insider threats? Is that even a possibility?

However, based on the claims related by Budweiser, Molson Coors which is the maker of Miller light, obtained secret recipes through an employer of Anheuser Busch. The Wall Street Journal reports the case in detail on how Budweiser has made serious allegations against Molson Coors. This brings us to the relevance of employing user and data activity monitoring, such as digital rights management to control and track document access and useand enable administrators to analyze potential data security incidents swiftly.

Today, more than ever, there is grave importance in quickly recognizing and analyzing a potential data security incident in progress. Here we look into more about the IP case and how companies can cut down similar data security risks and help prevent IP theft, regardless of their organization or sector.

How serious is case brewing on IP theft at Budweiser? Based on the litigation filing, Budweiser claims that a Molson Coors employee asked an employee from Anheuser Busch on data regarding recipes for Anheuser Busch beers. The filing reveals that the employee from Anheuser Busch printed out screenshots of recipes from Bud Light and Michelob Ultra and delivered them to the rival company. The court filing further claims that Miller Coors offered a job to the Anheuser Busch employee more than once.

This case is the latest in a lengthy list of legal disputes between both brewing companies, that started with Budweiser making a claim during the 2019 Super Bowl ads that Coors Light and Miller Light included corn syrup in their beer. Even as this case is being examined, corporate espionage claims such as these across industry and sector are grave incidents that must be investigated thoroughly.

Regardless of your company size or industry, you don’t have to be one of the largest companies in the nation or across the world to suffer data theft from IP pilferage. IP loss can take place in any company that holds valuable information, such as organizational or manufacturing secrets, client information, financial data, accounting details, health records and more. IP theft due to insiders can range from a variety of reasons such as financial stress, job dissatisfaction or revenge. Understanding these motivations is only part of the riddle, but getting a strong perception of employee jobs and roles and their wellness is a crucial part in preventing insider threats.

And while prevention alone may not be enough, companies must look into having a dedicated data security management defence in place. Digital rights management has a distinct advantage as a document security tool, as it gives power to content creators over who can access documents and how they can be used (i.e. preventing editing, copying, sharing, printing, screen grabbing, etc.). This system of externally focused security processes can prevent data exfiltration like the one that took place at Anheuser Busch. With document DRM, you can be assured that if any individual or employee is suspiciously attempting to obtain data then access rights can be instantly revoked. Thus, preventing a potential incident from ever likely to take place. A document DRM solution can prevent intellectual property theft from occurring whilst also enabling you to securely share documents outside the enterprise. 

When investigating data security threats from inside, speed and time are of critical importance. Such incidents must not take months to analyze and address the issue. With document DRM, the speed to investigate multiplies rapidly. Firstly, it prevents events such as these from taking place. In the likely scenario, it does happen, valuable and proven context as to which employee did what, when, where and how will be revealed. Rather than going through continuous logs of security files, security analysts can swiftly recognize the exact time a suspicious activity took place on a specific data file. They can then pair this data with the data on the file in question, whether it was redacted, copied, moved, destroyed or transferred from a machine. Methods of exfiltration such as screenshots, printouts and USB transfer can also be monitored.

Almost every company, when it comes to IT security budgets, the main focus is on technology and staffing. But the one critical area of data security budgeting that can play a significant impact on your company is often disregarded. With increasing regulations and rising data security threats on the horizon, having potential and reliable data security tools such as document rights management can prevent the overall risk of incidents. Data breaches are not only business-threatening but can also have a massive impact on revenue and reputation that can last a lifetime. This is why it is essential to understand how the cost of preventing a data security incident weighs against the cost of an actual data breach before you decide your IT budget.


Why Your Business Needs Digital Marketing Services

With the onset of the novel coronavirus, times are strange. The coronavirus has changed the way we live and work, and the way that businesses are reaching their customers. Since the pandemic began and people have been forced to stay in, online sales have been steadily on the rise in all corners of the country. For many businesses, staying relevant and adapting to the new normal is crucial for survival. Ramping up your business’ online presence is going to be the single most important thing you do during this time. Here’s some tips for using digital marketing to your advantage in pandemic times.

What’s So Special About Digital Marketing?

Digital marketing offers new abilities that are not possible with most traditional marketing avenues. Taking your advertising online not only opens up a world of new channels for customers to find you on, but also creates a sustainable way to obtain information that you can use to bring in new customers. Digital data collected from online advertising channels can be used to paint a better picture of who your customers are, what does and doesn’t resonate with them, and how to get them thinking about your product again. This customer data makes it possible to retarget customers and reach them at various touch points of the sale cycle, which is pivotal in helping them make a purchase decision.

Tactics You Should Be Using to Your Advantage:

Digital marketing strategies can have as many or as little tactics as you want, but a unified, exhaustive approach tends to work best. Think of digital marketing as an ecosystem, each aspect feeds into the others to create an experience. Some of the most common tactics include:

Paid Media & PPC

One of the most effective ways to raise awareness of your brand and encourage purchases is through a PPC campaign on Google. Whatever your conversion goals are, you can track and optimize with PPC. The data gathered from these campaigns can also be used to retarget users who may have viewed your site or even a specific product, so that they can be served relevant ads to keep your brand top of mind. As customers spend more time online, using PPC campaigns is a great way to stay in front of them.

Email Marketing

Email marketing is noted as the first digital marketing tactic to ever be used. It’s come a long way from where it used to be, and is a powerful tool when used correctly. Since more people are forced to stay home right now, more emails are getting read and opened than ever before. Emails allow you the space to tell customers about new products, projects, or news from your company. The only catch is that you’ll need to already have collected emails to reach these individuals, so it’s a good idea to put an email sign up on important pages of your website and to collect emails when a customer checks out.

Social Media

The best part about social media marketing is that it’s free (unless you choose to use paid advertising on social, which can be another great tactic). All that’s needed to get started with this is to write some captivating posts and find engaging pictures to share with followers. It’s important to be hyper-aware of what you’re posting right now since COVID-19 is affecting so many, so just be sure you’re being sensitive to users. Social media is a great tool to raise awareness for your brand, and often acts as the first touch point for many users.

SEO & Content

It’s likely that your business already has a website. So what’s important now is to start writing content for it. Your site should have content on it that users find helpful, such as well thought-out product pages and even blogs. This content not only helps users on your site, but it helps your ranking on Google as well. Again, since people have more time due to lockdowns, they have more time to perform research. You want to make sure you’re giving customers the tools they need to make a well-informed decision, and Google the resources it needs to rank your page. And as a bonus, this content can be used on social media and in emails as well.

Staying Relevant in a Changing World

One thing is for sure, the way that the world does business will never be the same. Now is the time to experiment with new things and find what sticks. Digital marketing tactics are fairly easy to roll out and can be the lifevest your business needs as we navigate these strange times. And if you’re not sure where to start, that’s okay too. Reach out to an expert for guidance and implementation. However you get started, don’t miss out on all the great things digital marketing can bring to your business.


How to Manage Your Employer Brand During COVID-19

Employer brand is the way your employees see your organization as a place for work. It’s how prospective employees perceive you as an employer, which in terms affects the quality of talent you can access and the productivity you can achieve. In a crisis like COVID-19, managing the employer brand is more important than ever before. Due to the pandemic, your staff might be scared, stressed, and burdened with work

But like John W Holt Jr said, “The true test of character is not how much we know how to do, but how we behave when we don’t know what to do.” For many businesses, these times are a valuable opportunity to carve out a niche employer brand for themselves. Leveraging these opportunities will ensure that you’ll retain your best employees and maintain your image.

There are a couple of steps that you can take to effectively manage your employer brand. 


During times of crisis, people tend to easily believe rumors surrounding a company. It creates problems such as misinformation, confusion, and panic. To counter it, you have to build a transparent relationship with your staff. And the best way to do it through constant communication.

The first step that you can take is creating a clear and concise COVID-19 plan taking into account your employees, vendors, partners, and customers. You should also consider how different groups you’re communicating with are feeling at that time. For example, people working in the US might have different problems than people working in Canada. They should be emailed separately. 

Also, create a FAQ to answer the most commonly asked questions. Ensure that leaders and managers of your organization know exactly how to respond to doubts and follow up questions regarding the official communication. Make sure that all communication channels are open, and that you take up any questions employees may have. 

2. Address the market regarding layoffs 

You might be one of the organizations that have to lay off people during COVID-19. Of course, this affects your reputation in the market. Rumors and stories from unverified sources can harm your company’s name.

It’s better to issue a sensitive and honest press release/open letter regarding the layoffs. Ideally, that communication should come from the CEO or some other company executive. That will protect you against false stories and guard your character.

The other thing you can do is personally deliver the news to terminated employees and help them in their onward journey. You can give them a fantastic review on LinkedIn or a great recommendation letter. This way, the employees will see that you’re making efforts in the right direction.

3. Transition

Many employees these days are working from home. To ensure that all employees are well, try to make work from home easy by incorporating fun activities into your schedules like photography/art class, online games, etc.

You can also send motivational emails to employees. Include appreciation notes from management in them. That will motivate your employees to work better. To further help your staff present in a remote environment, you can do them small favors like refunding internet bills or providing them furniture for their work from home setup. Compassion towards employees goes a long way in maintaining employer brand. 

4. Actions

The steps you take during a crisis are what your company is about, as that’s the way people/employees will remember you after the crisis. Make sure that every action you take is in line with your organizations’ values and ethics.

Create the right tone for the voice of your organization’ and stick with it. For necessary emails, you can also use visual aids and statistics to make them better. You can leverage internal communication channels to educate employees about recent changes in company policies and practices.  

Doing that will strengthen your staff’s commitment to your brand, increase loyalty, and provide assurance to those who believe in you. It will also safeguard you and your brand from retaliation and adverse response. 

5. Future employment

If your company is facing financial problems, it’s better to use a dedicated page for hiring decisions related to COVID-19. It improves transparency and lets people know that there is a hiring freeze or not.

However, if you’re in a business that’s considered essential, you might have to hire more employees to cope up with demand. For example, hospitals are hiring more nurses to take care of patients. If that’s the situation, you might have to start with hiring campaigns to generate attention.

Make sure to improve your employer brand ranking on portals such as Linkedin and Glassdoor. Investing in the right marketing strategies will position you as a smart employer who attracts the best talent. Make sure to highlight things like your company’s reputation, culture, and, most importantly, career progression. Points like these will help you land the perfect candidate for the job.


Of course, a crisis like COVID-19 will have a massive impact on a business and its employees. As an employer, your top priority is to ensure two things: that your employees are safe and that you can handle the workload. Client fulfillment and employee satisfaction are the two most important things that you should take care of. 

Creating a great employee brand helps limit the harm caused to the company’s reputation by negative gossip and rumors. A clear and concise tone of voice and proper communication will help distinguish you from other businesses. Even if you have to lay off people, make sure that you communicate it to the world in your voice and help the employees who are terminated.

Remember, transparency and honesty in times like these will ensure that customers and employees trust you after the crisis is over. 


The Best Zoom Alternatives for Work and Play

The coronavirus pandemic has pushed more people than ever to work remotely. Yet, to function well, many types of teams still need to meet, including teachers, marketing professionals, and software developers like those at BairesDev. As a result, online meetings have become the norm and the videoconferencing application Zoom has become a well-known name and a de-facto alternative for group chats.

Zoom is also helpful for creating socially distant gatherings of family, friends, and other groups. But it isn’t perfect. In addition to being disappointed by Zoom’s limited features, users have experienced issues with data privacy and “Zoombombing,” which describes the activity of trolls who enter Zoom meetings uninvited and express hatred or display offensive images. The privacy issues stem from the application not being end-to-end encrypted, resulting in leaked user email addresses.

You may choose to use Zoom despite these drawbacks. But if you’re looking for a change, there are many similar applications available for you to try, including those listed here. 

Google Meet

If you want to replace Zoom for business meetings, Google Meet is a good application to try. You can include up to 100 participants per meeting and you get unlimited call time for free from now through September 2020. After that, call time will be limited to 60 minutes unless you upgrade your account. Google Meet also offers real-time translation, a useful feature for international calls.

Microsoft Teams

Microsoft Teams is another good choice for work-related meetings. Each meeting can accommodate up to 250 participants and you can store your conversations, files, meetings, and apps in a shared workspace. Useful features include the ability to search conversations, customize notifications, and blur your background for privacy. To use Teams, you must have an Office 365 subscription or a trial subscription of Teams.


Skype was one of the first videoconferencing applications and it’s still useful for online meetings. The new Meet Now feature enables functionality similar to Zoom and meetings can accommodate up to 50 users. You don’t need an account to sign in, just a link. Special features include reaction emoji, call recording, and the ability to blur your background. Skype offers both free and paid versions.


Packed with features, GoToMeeting enables you to include up to 150 participants per meeting with the entry-level plan or up to 3,000 when you upgrade. This application allows you to include multiple facilitators, share your screen, record and transcribe meetings, and assign follow-up tasks. You also get drawing tools to help participants make important points while presenting.


For more informal conversations, such as those with family or friends, WhatsApp is a good option to try. While better known for messaging, the app does allow you to videoconference as well. You can include up to eight participants on each call, and the app is free to use. The best thing about WhatsApp is that it can be used across platforms, so it doesn’t matter if you use an Android device and your cousin has an iPhone. WhatsApp provides end-to-end encryption so you can be sure your conversations are secure.

Facebook Messenger

If you’re on Facebook a lot, Messenger is a great tool for videoconferencing with friends. Even if you don’t use Facebook much, it might be worth using Messenger for those calls because the video quality is better than that of some other apps. With Messenger, you also get emoji reactions, stickers, and the ability to include up to six people on-screen during a video call (though you can have up to 50).


Practically synonymous with video chatting, FaceTime enables those who use the Apple ecosystem to easily communicate with each other. You can get up to 32 callers on at one time and use special features to project your digital look-alike or add fun effects in your call. FaceTime is also end-to-end encrypted so you can be sure your calls are secure.


Discord is popular with gamers because it integrates with games like Call of Duty: WWII and Divinity: Original Sin 2. But it can be used by anyone who wants encrypted chat, messaging, and video call functionality. Users can set up their own “rooms” in which to chat via video or text. Up to 50 users can participate in a call.


Many things are just not possible with social distancing, but game night isn’t one of them. Houseparty enables you to connect and also provides the entertainment! Up to eight callers can play Trivia, Head’s Up!, and other fun games that are included. The app also allows you to purchase additional games if you want.

In Summary

Social distancing is making communication more difficult, but the right technology can help. If Zoom isn’t for you, there are many other options available for keeping in touch with colleagues and friends.


Why 5G Is so Important for the IoT

The 5th generation of wireless network technology, known as 5G, promises to dramatically increase data transfer speeds, decrease latency, and improve network reliability. These and other enhancements will result in more efficient internet access, and the ability to connect more devices within a given area at one time.

Such advancements are particularly important as the Internet of Things (IoT) continues to grow. Expansion of the IoT supported by 5G will be enriched by innovative IoT products for both consumers and businesses with built-in security features and software validated by QA & testing services. Here we explore exactly how the IoT will benefit from 5G.

What Is the IoT?

The IoT is the collection of internet-enabled devices that are an increasingly major part of human activity. The number of active IoT devices is expected to grow to 10 billion by 2020 and to 22 billion by 2025. A robust IoT enables new services, such as self-regulating electrical grid equipment that sends signals to utility operators when it needs replacement or repair.

IoT devices include everything from our familiar smartphones to smartwatches, internet-enabled video cameras, streetlights, motor vehicles, retail beacons, store inventory, shipping containers, manufacturing equipment, and robots. These devices add a high level of convenience to everyday tasks for individuals (such as shopping) and companies (such as inventory control).

In an example described by the World Economic Forum, we see just how integrated the IoT will become, even in things as commonplace as clothes: “Maybe you’ve heard about the Commuter x Jacquard, a jacket that connects to your smartphone via Bluetooth – the result of a collaboration between Google and Levi’s. With a haptic buzz on your cuff, you are reminded about the phone you left behind; by swiping your sleeve, you can skip a song; while a tap on the shoulder strap takes a picture.”

How 5G Supports the IoT

Naturally, the more of these connected devices there are, the more bandwidth they require. While the current generation of wireless technology, 4G, has the capacity to handle many of them, 5G can support many more. Cognizant VP Randal Kenworthy, a Forbes Technology Council member, states, “5G can send data to and from as many as a million devices per square kilometer, compared to 100,000 devices per square kilometer using today’s 4G networks.”

Additionally, 5G offers super-fast speeds that are 100 times greater than 4G’s and that enable devices to make split-second calculations with optimal performance. For example, self-driving cars must be able to transfer data within milliseconds to receive instructions for how to safely perform – with 5G, they are able to do precisely that.

In addition to expanded capability and speed, 5G is more reliable than previous wireless generations, meaning essential connected objects like locks, security cameras, and other safety devices will operate more effectively. In fact, according to Intel, 5G wireless networks will be “so reliable they can replace physical connections.”

5G also enables easier setup for the IoT. According to IoT For All, rather than connecting each device to a Wi-Fi router, “5G connectivity will let each device connect wirelessly, individually and directly to your internet service provider.” In this way, “You can think of 5G as a kind of next-generation Wi-Fi.”

Industry IoT

With 5G, many industries will be able to make ever-greater use of the IoT. Here are just a few examples:

  • Agriculture. IoT sensors embedded in the soil can help farmers determine how much water or nutrients are needed and, in conjunction with artificial intelligence (AI), deliver them at the right time. These processes enable farmers to spend more time on higher-level tasks. 
  • Automotive. As mentioned above, self-driving vehicles require fast processing to operate as safely as possible. Additionally, maintenance shops can use sensors within cars to send reminders when it’s time to have them serviced. 
  • Healthcare. With 5G and the IoT, telehealth will become more ubiquitous, enabling doctors and robots to treat — and even perform surgery on — patients remotely. Wearable health monitors can help patients and healthcare providers closely monitor symptoms.
  • Manufacturing. Manufacturers will have the opportunity to respond to consumer and business demands for new IoT products. They will also use IoT devices in the manufacturing and transportation processes, such as monitoring equipment and tracking packages. 
  • Smart Cities. The possibilities for smart city technology involving the IoT are nearly limitless. One example is connected parking lots that send real-time information to smartphones about parking availability. Another is using technology to make automotive and pedestrian traffic flow more efficiently. 

In Summary

The World Economic Forum states, “Coupled with an array of other new technological solutions like IoT, edge computing, artificial intelligence (AI) and machine learning, 5G is powering the Fourth Industrial Revolution in the same way that steam, electricity, and silicon powered the previous three.”

Given how the IoT can evolve with the support of 5G, both consumers and businesses are likely to see great technological leaps in the coming years. Both will benefit from greater efficiency, convenience, and flexibility in their daily activities.


How to Effectively Identify Content Marketing KPIs Essential to Your Business

There are many content marketing KPIs you can track to measure the performance of your campaigns. Read this post to understand which ones are important for you.

Your content marketing strategy should not just focus on content creation, research, and publishing. You also need to track how each piece of content performs and if it contributes to revenue growth.

But, how do you do this?

Define your content marketing goals and tie them to the right key performance indicators (KPIs).

Identifying the right KPIs is essential to measure your content marketing campaigns’ performance. KPIs help you understand your audience, optimize content, gauge performance, and plan for future campaigns.

But, what KPIs should you track?

This post identifies some of the crucial content marketing KPIs that you should monitor.

What KPIs Matter to Your Business?

The first step to identifying your content marketing KPIs is determining what your business considers essential.

For example:

Do you want to drive traffic, increase conversions, or boost engagement?

Once you identify your goals, then you can focus your KPIs around these objectives.

Here are some of the important KPIs. Knowing about these can help you select the right KPIs to track your performance on your business objectives.


Comments are an engagement KPI that help you track if people find your content valuable.

Do they offer feedback, ask questions, or write comments?

It’s an important metric as it tells you if your content sparks conversations and resonates with your audience.

Pro Tip: To improve interactions, engage meaningfully with users who comment. Doing this can build loyalty and encourage further interactions.

2. Time on Page

How much time do people spend reading your content?

Time on Page is a KPI measured in seconds and depends on the type and length of the content.

For example, a 3,000-word white paper will take more time to read than a 500-word blog post.

If your goal is to increase your audience’s time on page, start creating content that provides value.

Leverage content creation tools for creating engaging content that your audience will enjoy reading until the end. These can help you create content that’s well-researched, grammatically correct, and easy to understand.

3. Scroll Depth

Do people read your content entirely or leave midway?

Scroll depth tells you how much of your content your readers consume. It can help you record where your viewers drop off and how fast they do it.

Do they reach halfway through the page or even less than that?

A poor scroll depth can indicate that you need to improve your content and offer more value to your readers.

For more on this, check out the infographic below. It lists the content marketing KPIs and the goals that they can help you track.


IG Embed Code:

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign
Image Courtesy:

Author Bio

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Twitter handle:


5 Strategies Your Start-up Can Implement to Survive an Economic Downturn

The COVID-19 pandemic has created an unpredictable business environment where even the most established companies are shifting their focus from growth to survival. For start-ups, the challenges are even more significant. 

Thousands of start-ups enter the corporate race every year. However, only a little over half actually survive to their fourth year, and the startup failure rate at four years is approximately 44 percent. These are daunting numbers even in a normal economy. 

Now consider an economic downturn. Investments dry up as venture capitalists become risk-averse and seek more reliable investments. Most start-ups work with slim cash margins so a slow sales cycle can create a major cash flow crisis. Also, start-ups thrive in an environment of close in-person collaboration. However, in these times of social distancing, that’s not an option. 

Navigating an economic downturn is a daunting task for organizations in the early stages of development. However, it can also be taken up as an opportunity to innovate and implement new ideas that will help organizations come out stronger in the long-run. 

Here are five strategies that can help start-ups weather this economic downturn. 

1. Cut costs 

Start-ups track expenses carefully in a regular economy but during a downturn, it is important to actively cut costs. Eliminate low performing projects, trim employee perks, and carefully consider whether you need a brick-and-mortar location. Enable effective remote work conditions for your team or consider getting a coworking space to save on rent and utilities. 

Even small budget cuts make a difference so eliminate overheads such as underutilized software licenses, free office lunches, and take careful stock of your inventory. If it’s not completely essential to the business, delay or don’t buy. Conversely, negotiate with suppliers on better deals and prices for essentials items. 

2. Go digital 

Optimize operations by going digital wherever possible. As an example, you can improve employee productivity and cut costs by automating the management of your software and hardware assets via a cloud-based IT asset management software. Get real-time information on the location of your IT assets, and ensure that the equipment is in top-shape with automated servicing and maintenance alerts. 

Automating this function also enables employees to easily collaborate both on-premise or remotely while you receive real-time updates. 

3. Hire freelancers 

Start-ups thrive on highly motivated teams and downturn or not, you should not skimp on quality talent. If you cannot afford to hire full-time employees, consider freelancers, contractors, or part-time workers. 

As the economy slows down, there is typically a large pool of talent to choose from due to lay-offs and cut-backs on hiring. You save money by paying them a fixed price or an hourly rate without the added cost of benefits such as healthcare, sick leaves, holidays, and other perks. 

4. Don’t be afraid to pivot 

An agile company is not afraid to pivot with a changing market. Consider multiple businesses that changed course from what they originally planned to do and found success with a different plan. For example, YouTube was originally a sort of video-based dating service, and Yelp was not always the go-to source for reviews — it started as an automated system to ask friends for direct recommendations. 

An economic downturn changes consumer budgets and priorities which is why it is important to consider the new market reality and pivot your business accordingly. This could mean adding more products to your portfolio, changing your product, offering a discount on pricing, or targeting a whole new demographic. A downturn may require an overhaul of your plan but it could be the path to long-term survival and success. 

5. Use government stimulus offers 

Finally, it is important to avail financial assistance offered via government loans or stimulus packages. For example, the US Small Business Administration (SBA) offers a Paycheck Protection Program to eligible businesses. This loan is designed to provide a direct incentive for businesses to keep their employees on the payroll. 

Likewise, the SBA’s Economic Injury Disaster Loan (EIDL) is designed to provide economic relief to businesses that are currently experiencing a temporary loss of revenue. EIDL proceeds can be used to cover a wide array of working capital and normal operating expenses, such as continuation to health care benefits, rent, utilities, and fixed debt payments.

About the author

Rabia Mughal works as a Communications Manager at AssetSonar, a leading cloud based IT asset management solution. An experienced marketing communications professional, she is interested in the impact of digital transformation on modern business operations.  


Turn Website Visitors into Loyal Paying Customers With These Tips

E-Commerce has established successful businesses that are now ruling the world. From Amazon to the renowned Alibaba, the magic of e-commerce can be seen from many inspiring businesses. But, It’s not always easy to set-up an e-commerce website, engage the audience, and maintain them.

Extra-ordinary customer services, quality products, and, most importantly, a well-designed e-commerce website is what keeps the business going.

Many businesses fail due to lack of absence, poor website design, and the conventional way of selling. A website that is not intuitive, SEO-optimized, rich in graphics does not attract viewers, and they prefer to click the ‘CLOSE’ button. But if you have an understanding of your visitors, their buying patterns, you can design a website that will turn browsers into regular paying clients.

Brands hire SEO professionals and website designers, who work with them to build an engaging, user-friendly, compelling website.

They are aware of the local audience preferences, their buying behavior, and help in e-commerce development. Here are some e-commerce website design tactics that capture customer attention and urges them to shop.

Make Your Website Fast

According to various case studies, most shoppers don’t complete the purchase because of delayed website response. And that’s not shocking. With most people having an attention span shorter than that of a goldfish, it’s not hard to understand why one-second delay can cost a significant percentage of sales.
So, make your website faster and responsive. You can increase the page loading speed by:

  • Ditching budget web hosting.
  • Reducing HTTP calls.
  • Enabling compression.
  • Enabling browser caching.
  • Optimizing on-page elements.

Focus on Product Pages

No matter how compulsive your homepage is, the product pages are where visitors become shoppers. Make sure the product page has all the information about the product. Include high-quality product images editing. You can also try motion images, including interactive functions that show products up-side-down (360°) views, zoom-features that show fine details.

Write an excellent, compelling product description.

You can also experiment with on-screen videos.

Include Live Chatbots

Chatbots are quickly becoming a talking point. Thanks to the wide range of use cases in many industries, they’ve become a major communication channel with customers.

This is an interactive way to engage with customers as they feel more comfortable when communicating with and getting new information from chatbots.

It might be, the viewer has specific requirements about the product that can’t be described on-page. A little help with live-chat will resolve the problem, and the customer will happily buy the product.

Easy Check-Out Process

An abandoned cart is the most common problem e-commerce businesses face. It is because of the long contact forms, shipping details, and payment options. 

So, reduce the ordering process to 2 to 3 clicks. Moreover, make the online payment easier and convenient by introducing payment options which the majority of customers use. 

Design A Thank You Page

It’s a page where visitors go after they shop from the website. Creating a thank-you page provides a great opportunity for you to express gratitude and encourage them to sign up for your newsletter.

When designed skillfully, these pages can keep your leads engaged and promise secondary conversion opportunities.

Final Thoughts

Excellent website design, informative product pages, user-friendly interface, and simple check-out process, are the main pillars for e-commerce business. So, if you focus on the above-mentioned points and hire the best firm of public relations, your website will attract visitors and turn them into paying customers.

What are the current strategies you adopt to convert your visitors? We’d like to know in the comment section below.


VR Escape room game- designing, types of games and the multiplayer mode all explained

Virtual reality has been a synonym that has been used for a long time concerning many technologies across various sectors. We have been waiting for the technology to arrive for some years now. One of the areas that have considerably shown improvement is the dawn of the virtual reality in gaming.

Nowadays the gamers can experience a more advanced form of gaming which is not bound to a screen anymore. Yes, obviously if you like to play mystery-solving and puzzle-solving games like an escape room game then its quite sure that the virtual reality escape room game is going to surprise you.

VR headset

What can you expect in a VR escape room?

A VR escape room game is one in which you will be enjoying the dual benefits of playing an escape room game in a virtual reality background. It is needless to mention that if you have not played the game yet then the VR escape room game deserves a chance.

A VR escape room game provides the right mix of entertainment for gamers. Once you enter the game room and the mission starts you will be immersed in the virtual surroundings of the game scenario.

Considered to be one of the best games the escape room or the puzzle room Sydney will test your patience and problem-solving skills to the fullest. It is a game that provides the gamer with a perfect blend of excitement, suspense, and even horror sometimes. You have got the option to choose from a wide variety of game genres. 

How is an escape room game designed?

It is designed in such a way so that you can have the virtual 3D experience in a room. Now the players in a puzzle room Sydney will be wearing 3D headsets. This is what makes them transcend into a virtual world. The actions of the players are controlled by movements.

So this is not like your ordinary video game where you have press buttons. The action of gameplay is very fluid with 360-degree controls provided to the player.

With the advancements in technology now various types of effects such as smoke can be recreated in a room to provide a more realistic experience. In all the escape room provides you with a new form of gaming experience that very few people have experienced about. So it is worth to give it a try.

Types of a game that you can play in an escape room

There are various types of game genres present in an escape room game. One of the rooms is the scary room which is for those who want to experience the thrill and suspensive experience of trapped in a scary room. There are different gaming scenarios available to you and you can choose any one of them.

If you don’t like to have a killer frightening experience then you should stay from it. On the other hand, you will also be able to play other types of escape room games which are based on action, war, crime, etc.

Will you be able to play in a team with your friends?

Yes, the puzzle room Sydney game offers you a chance to play with your friends in the team mode. Now you will be able to divide the set of objectives to be completed in parts to your teammates. And there is one added advantage. Playing with your friends in a 3D virtual escape room is a whole new form of excitement.

As a team member, you have to take part in completing the objectives that have been assigned to you. This way you will learn about how to contribute to the success of your team. An escape room game in the virtual mode is anything like a real-world that is packed full of action.

If you have been waiting to experience 3D virtual gaming then the puzzle room Sydney is the best place to experience it. There are many other franchises in other countries too. Some of the best know franchises are Fox in a Box and Entermission VR Sydney.

Since you are a fan of playing games virtual gaming is going to provide you with the thrill and the excitement that you have never experienced before.


6 Ways Wearable Tech Makes Everything Better

Modern technology has penetrated every spore of our daily life to the point that we wear every time we step outside the house. Whether it’s a smartphone or an Apple Watch, high-tech wearables are there to make our lives easier, help us look better, and help us in times of trouble. In fact, here are the 6 ways wearable tech makes our lives better in every aspect imaginable.

Monitoring our health

You know how doctors like to say that it is better to prevent a disease than to treat it? Well, prevention has never been easier with portable health monitors. Wearable sensors that track our vital functions have come a long way, as they are now microscopic in size. Some of the variables a modern health monitor tracks include the heart rate, blood pressure, body temperature, etc.

The smaller the sensors, the more functions can a health monitor has. In fact, the size of the monitors has made them not only a commercial success but it has helped scientists conduct more thorough research, as it is easier to find test subjects who are willing to wear inconspicuous sensors on their bodies.

Keeping seniors safe

The two categories of people that benefit from health monitors the most are professional athletes and seniors. The formers use these gadgets to track their athletic performance, while for the latter a high-tech wearable could help save their life.

Devices designed to keep seniors safe use Wi-Fi, cellular, and GPS to automatically detect a fall or a heart issue (when paired up with a health monitor) and alert emergency medical services in real-time. More advanced models come with artificial intelligence that literally learns the owner’s lifestyle so it can instantly react in case of a medical emergency.

An extra benefit of these devices is the geolocation function. It can help guide the wearer back to their home, which is not uncommon for people suffering from Alzheimer’s disease. The location data is fed directly to a cloud, so you can track your grandmother if she gets lost in Dunedin and walks all the way up to Chain Hills, for instance. 

Making the switch to e-cigarettes

Apart from simply tracking your health, tech wearables can actually help you make the switch to a healthier lifestyle. One example is tobacco smokers who are making the switch to vaping. If you have noticed people wearing e-cigarettes around their neck in downtown Wellington, then they are former smokers (there is no combustion when vaping).

In fact, vaping stores are so popular nowadays, that you can vape in Dunedin and choose from a variety of vape mods. These prolong the experience and e-liquids are there to provide you with a taste of your choice, from coffee, across fruity flavors to gummy bears taste.

An improved image of the world

For those people who wear prescription eyeglasses, there are smart cameras that get attached to the frame of the glasses. The main function of the camera is to recognize people, text, and various objects. Pointing the camera at a section of a text will enable you to hear whom you are talking to or have an inscription before your eyes read aloud.

Not only are these cameras cool as heck but they can become a lifeline for vision-impaired people. The smart cam verbalizes the world around us, enabling even the blond people to fully enjoy their visual surroundings. People who would normally need prescription glasses can now read books without straining their eyesight.

Better than a hearing aid

Although New Zealand’s Ministry of Health has a subsidy scheme for getting hearing aids, they are still expensive and inaccessible to some people. Luckily, there are tech wearables complete with apps for those people who have difficulties discerning voices in a crowd but aren’t eligible for a hearing aid nor they really need none.

The biggest advantage of smart hearing amplifiers is their price, as on average they cost ten times the price of brand new professional hearing aids. These amplifiers resemble a Bluetooth headset, so they are easy to put on and remove. Some models have optional microphones you attach to the person speaking to improve sound quality.

Getting a tan in a smart way

Finally, a tiny sensor had been developed recently to indicate the strength of UV rays to the user. Mere 9 millimeters in diameter and battery-free, the tiny device is worn on the thumbnail. The person wearing it will never again spend too much time in the sun, ensuring they get a nice tan. After two weeks, the data from the little devil is uploaded to your smartphone where an app analyzes it.

As you have seen from our 6 examples, our lives are radically altered by wearable tech. From health monitors to vaping, wearables make everything better and more enjoyable.