Digital Advertising

Top Tips for Successful Digital Advertising

Using The Tools Available

Pay Per Click is PPC and Search Engine Optimization is SEO. Which will be best for you? It could be both. Usually, it will at least be one or the other. See, SEO applies even if you’re not specifically calibrating marketing for search engines. The way search engine algorithms works doesn’t care how or why you wrote content.

Because modern marketing must co-opt social media, there is a bit of a “system” in place. For example, if you’re on Facebook, and you just “share” something, there will be a limit to how “visible” it is. You might think this has to do with the ideological foundation of the statement, but not necessarily.

It seems outreach avenues like Facebook ads couldn’t compete if the field were entirely level. Test this for yourself. Make a post about something funny, make a post about something political, and make a post about some business pursuit you’re trying to build awareness around. Likely, the funny post will contend with the political post for prominence.

However, the post you made to advertise services or products will only get limited engagement. You will, though, see an ad to buy Facebook marketing for your “business” post. Accordingly, you can’t just trust in organic visibility on Facebook, and the same is true of YouTube. “Virality” isn’t as spontaneous as many would hope. In fact, on any social media avenue, relying on purely organic means of visibility likely won’t produce ROI.

ROI stands for Return On Investment. PPC and SEO can produce ROI, but they must be properly applied. With SEO, you want keywords, word choice, sentence size, paragraph structure, and imagery to align with known best practices. Said best practices shift as the “powers that be” intend.

To digitally advertise successfully, you must not only understand which avenues of outreach best match your business, but design associated content utilizing associated best practices such as using digital flyer, and those best practices change. With these things in mind, this writing will help you make the best choices for the digital marketing of your business.


Personalize ads as much as possible – Drill down to what your prospects really want and need. Use messaging (their language) that will resonate with a specific problem – or personal interests like fitness – to grab and hold their attention.

Be creative! – If you want to catch the eye of prospects and customers and stand out from the competition, quit doing what everyone else is doing. Be bold and try different color schemes. Write headlines and copy that make people click on your ads. Like it or not, you must rise above the noise because ads are everywhere, and yours better be noticeable

Embrace data – Like it or not, data is a foundational piece to successful digital advertising. It doesn’t make sense to launch campaigns if you don’t understand the metrics, from exposure to visits, inquiries, leads, conversions, etc. See what patterns show up and adjust your plan and strategy accordingly.

Choose your platforms wisely – Focusing on one platform may not yield the best results, but focusing on too many produce unfavorable results. Learn where you target audience hangs out the most, and be on those platforms. Otherwise, you’ll waste your time, energy, and money.

Offer ungated content – The first impulse is to ‘gate’ content. However, decision-makers may not want to fill out another form and may go to your competitor who makes it easy for prospects and customers to get what they need and want. When reviewing your channels and funnel metrics, go outside of what looks successful because you may realize that you’ve been missing out on quality leads.

How to Use Google Analytics 4 Effectively – from Digital Marketing Consulting

The increasing importance of digital analytics tools needing to keep up to pace with changes in business and consumer behavior:

– Even the last standing bastions of brick and mortar are moving online and facing pressure to make sure their marketing budget is spent wisely.
– Major changes are seen in consumer behavior in the past two years, with mobile becoming the dominant method of doing research and shopping

Google is adapting to meet the needs of the current business environments and the people they serve. Hence, the launch of Google Analytics 4 came not just with a focus on helping businesses make better analytics-based decisions, but also with a focus on meeting consumer digital needs and their expectations of privacy.

Trends from Google’s data have shown that there have been significant shifts in the way consumers expect their online experience to be, as well as their perception of the way their data is being handled.

People are expecting their search intent to be understood by companies and at the same time, expect more transparency with how their data is used. These insights fueled GA4’s functionality which is to be a digital analytics tool that:

– Adapts to customers’ desire for privacy first
– Gives businesses a clearer picture of consumer behavior to help them adapt to their customers’ needs and gain long-term wins that improve the bottom line

Guide to Google Analytics 4 is here to help businesses ride the wave of change in their customers’ behavior and adapt to doing business post-pandemic. Here are a few quick points from Vidhya Srinivasan on how GA4 will help:

– Alerts on important trends where you need to take immediate action
– Predictive metrics to gauge the potential income from a specific customer group
– Google Ads integration
– App and web measurement in one platform
– Measurement that’s centered on the customer instead of by platform or device to gain a clearer picture of customers’ interaction with your business
– Simpler reports that will give you the ability to focus on specific parts of the customer journey
– Machine learning to help fill in the data gaps that come from the phasing out of cookies.

Retail Test automation

Retail Test automation benefits that are generally neglected

One of the most influenced industry with digital transformations is none other than the retail industry. The overall reputation of a retail organization is at stake and customer experience is at high risk when it comes to online commerce. But have you ever thought about what does retail has to do with software and test automation solution?  Well, this makes sense. The importance of security testing either by manual or automation means is essential in order to prevent the high tech systems, software, applications, and websites from any malicious activity.  

Developing, testing, deploying, and maintaining IT-based solutions that can provide today’s shoppers with seamless customer experience has become a very critical requirement of this modern age. E-commerce websites need to be constantly transformed to meet the demands of a highly competitive market.

Many of the retailers are now heading towards online stores because they think of online stores as a big financial hit for their respective businesses, yet they are unaware that online stores cannot guarantee success because these are the platforms or applications that are designed and run by imperfect creatures called humans. But if a business is successful in implementing best software testing policies and practices either via partnering with third parties for testing purposes.  

No doubt testing is essential but automation testing can bring wonders to your business if done accordingly. Various IT companies are providing automation testing services in this regard but you need to have an owl’s eye while deciding to partner with a third-party service provider. Because the more your application is safe, the more benefits you can reap.   

Now let us direct you towards what automation has for retail businesses which many companies may neglect; 

Cost-cutting and time-saving – Retailers of today, are under increasing pressure to innovate quickly and deploy reliable and effective digital solutions. Software testing must be repeated frequently during the development cycle to ensure quality. Each time the source gets updated, software testing must be repeated on all supported operating systems and hardware configurations. Repeating these tests manually demands heavy costs and long durations as well. 

However, test automation drastically reduces the time and therefore results in relatively low costs.  

Enhanced precision – Even most serious testers make mistakes in dull and boring manual testing. Each time test automation is executed, it performs exactly the same steps and records detailed results. 

Testers freed from repeated manual testing have more time to create new test automation software scripts. For retailers, this means a few mistakes, better customer experience, and valuable brand protection, and potential sales growth. 

Deployment of seamless omnichannel – To improve the quality of software, the depth and scope of test scripts can be raised via automation testing. With the help of it, one can have an inside picture of the application and can also view the memory contents, data tables, file contents, and internal program status for the purpose of determining if the product is working as it was expected or not.  

Improved Security 

Mobile payment solutions, POS applications, and credit card mobile applications make retail companies easily exploitable to security threats. Hence, testers must pay attention to the performance analysis, authentication, and encryption of application to prevent these threats. Testers introduce a testing framework to increase security checks and used automated testing for this purpose. 

Integration across platforms and different parties 

A successful digital retail system demands integration between different parties and across various platforms. It is very challenging for testers to integrate several devices, applications, and networks. These challenges can vary from managing promotions on digital and physical platforms.  

Enabling Quick Feedback  

In the verification phase of any software project, automated testing is essential. It heavily improves the communication between developers, designers, and product merchants, and leaves room for immediate resolution of potential failures, thereby improving the efficiency and effectiveness of the development team. 


With the transformation in the digital world, the retail business has become too complicated. Every feature of the digital system or software application requires careful and rigorous testing. That’s why automation testing has a prominent and significant role. Automation aids in the improvement of user experience reduces threats and security vulnerabilities and enables high-quality software development to gain as much as possible from the retail sector. There is an utmost need to utilize automated testing as the top-notch preferred method to defeat the challenges faced by testers. It can be absolutely concluded that automation testing has revived the retail sector and is of great importance for testers to help them to achieve their objectives without any hassle of heavy investments.  

Microsoft Office 365

How Can Microsoft Office 365 Power Your Business

Businesses had an eventful year in 2020. In the face of change and disruptions, companies that had a strong digital infrastructure not only survived the year but many also soared exponentially. Microsoft Office 365 led the way by bolstering the backend ecosystems of enterprises and enabling them to facilitate remote work environments. 

If you haven’t yet adopted the comprehensive and scalable suite of Microsoft Office 365 services, now’s a good time to do so. Here’s how Microsoft is ushering the next generation of business productivity:


Collaboration has always been a critical aspect of businesses and Microsoft Office 365 has taken the challenges head-on. Microsoft SharePoint along with OneDrive and Exchange create a seamless ecosystem that’s always accessible in the cloud. Businesses can use SharePoint to build an intranet of different parties, delegate tasks, stay on top of updates, and handle file sharing and email communications. The web-based versions of classic apps like Word, Excel, and PowerPoint empower teammates to collaborate in real-time and share documents to work in real-time with third-party teams. 

Traditionally known for their classic desktop installed versions, Microsoft 365 today gives you the freedom to tweak the services however you want and access them from wherever you want. 


With remote work finding a strong foothold in business operations, collaboration is not the only issue anymore. The lack of physical presence in an office makes efficient communication a key factor in success. Microsoft has led the remote communication revolution during the pandemic with Teams. With the hardest days now behind them, businesses look to leverage the true power of Microsoft Teams to redefine their internal communication structure.

Microsoft Teams offers a streamlined UI for users to navigate elements quickly. The chat groups have granular threads, powerful search control, cross-channel communications, OneDrive, SharePoint, Calendar, and popular third-party integrations. In terms of calling, features like breakout rooms, data loss prevention, dynamic view, intelligent capture, and Microsoft Whiteboard support make it the most powerful collaborative tool for remote teams.


With the rising case of cybercrimes in virtual workplaces, security has become a cause for concern for businesses. Microsoft has rolled out a state-of-the-art enterprise solution that’s end-to-end secure. All the files being uploaded in the OneDrive cloud are encrypted and the security center gives you a detailed analysis of security status so that you can control the activities on a granular level. Administrators can also activate multi factor-authentications with the Azure Active Directory Admin Center and the Authenticator app. Microsoft regularly pushes out security patches to keep the systems secure for all businesses.


At the end of the day, Microsoft Office 365 gives you peace of mind. Thanks to a host of plans, ranging from Microsoft 365 Business Basic to Microsoft 365 E5, you can pay only for the services your business needs and not for additional features you don’t need.

With each new week, Microsoft is rolling out new features and services that aim to make business operations simpler, seamless and entertaining. To know more about how you can make Microsoft Office 365 work for your business, get in touch with certified Microsoft partners today!


How to Setup and Use a VPN in Windows 10

Microsoft Windows operating system has evolved a lot with lots of privacy and security features. One of them is the inbuilt VPN client that offers advanced privacy protection. Before subscribing to a VPN service, it is better to try out the free VPN for Windows that comes inbuilt with the OS. Here in this article, you’ll explore, why and how to use a VPN client.

What is a VPN?

A Virtual Private Network (VPN) is an extended private network that connects to a public network and allows the user to connect to the internet. You can send and receive data across any public or shared networks with secured encryption.

Benefits of Using a VPN

There are several benefits of using a VPN and most of them are related to enhanced privacy and security. Here is why you should configure a VPN for Windows.

Enhanced Security on Public Networks: VPN offers additional security on public Wi-Fi connections or hotspots. If you travel a lot and connect to free Wi-Fi at airports, coffee shops, or restaurants, your confidential information can be compromised. Your online activity, browsing history, banking password and more can be accessed by someone.

Hides Your Data from ISP: When you connect to your private connection or to your home network, your ISP knows everything about your internet activity. Hide your interest, activity, data, from your ISP as it can always be accessed by your ISP.

Avoid Apps Tracking Data: There are several apps that track your personal interest, activity, location, browsing history, etc. A VPN works as a shield to prevent this confidential information to be tracked by different apps installed on your computer.

Helps you Go Anonymous: A VPN not only hides your IP Address, Subnet Mask, DNS but also helps you go anonymous by changing your location and masking your PC information.

Keeps Cybercriminals Out: VON enables advanced security and privacy features and keeps hackers and cybercriminals out of your network.

Allows Access on Unlimited Streaming: There are country-specific limitations on different streaming websites like Amazon Prime, Netflix, Disney+, BBC iPlayer, Hulu, YouTube, and others.

How to Set up a VPN on Windows

Windows inbuilt utility can help you set up a VPN however you always need a VPN client or service to configure. A free VPN for Windows may not offer you a lot of security features or services however if you consider connecting to the best VPN for Windows 10, you can add up additional security to your device. Alternatively, you can also check out the Microsoft Store for a free VPN for Windows.

Step 1. Check for the Best Free VPN for Windows on Microsoft Store.

Step 2. Go to the VPN provider’s website and collect the connection settings.

Step 3. Press (Win + I) to get into System Settings and go to Network & Internet.

Step 4. Click on the VPN tab in the left-hand side panel.

Step 5. Toggle ON the ‘Allow VPN over metered networks’ & ‘Allow VPN while roaming’ options.

Step 6. Click on the + Plus sign for ‘Add a VPN connection’ on the top of the Settings page.

Step 7. Enter all the required fields like VPN provider, Connection Name, Server Name, VPN Type, etc.

Step 8. Click on the Save button once done to save settings. If your company has provided you with network settings, you can enter that or edit using the Advanced option.

Connect to a VPN

If you have configured the VPN, now it’s time to figure out how to use a VPN. Connecting to a VPN is just a toggle key away!

Step 1. Once you have configured a VPN client, it will list up in the available networks list. Click on the Wi-Fi icon or the network icon at the right bottom on the Task Bar.

Step 2. Click on the configured VPN client to connect. Click on the Connect button next to it.

Step 3. You can also click on the Notification button at the right-bottom and click on VPN. It will take you back to the VPN settings page to configure or select the VPN to use.

Configure the Best VPN for Windows 10

We have tested, compared and reviewed dozens of the best VPN clients available in 2021 and ranked Systweak VPN as the best VPN service based on multiple parameters.

Systweak VPN

Number of Servers: 4,500+

Max Connections: Unlimited

OS Supported: Windows All Versions

Price: $9.95/Monthly or $5.95/Yearly

Moneyback Guarantee: 30-days

Download Link: Get it Here

24/7 support: Yes

Systweak VPN is a great tool to keep you connected through a secured tunnel and offer AES-256-bit military-grade encryption for high-end security. Its biggest USP is its vast coverage throughout the globe that never let the connection drop or gets weak. You can connect through 4500 plus network servers in over 200 plus locations in 53 plus countries worldwide.

Systweak VPN hides your IP, DNS, Server, device details, and makes you go anonymous. You can bypass ISP throttling, censorship to different websites, bypass global content, maintains a no-logs policy, opens restricted websites, Kill Switch & DNS leak protection, and more features. You can connect to Open VPN & Internet Key Exchange Version 2 (IKev2) to keep your IP address masked all the time.

Summing Up

If you were not aware of how to set up a VPN or how to use a VPN, this article is a summary of the manual methods to configure a free VPN for Windows and use the best VPN for Windows 10 in 2021. It is always safe to use VPN all the time to hide your identity, privacy and enhance security measures. VPN for Windows is a necessary utility to keep your confidentiality private!

Graphic Designer PC

8 Features Every Graphic Designer Should Seek in iMac Alternative Options

Apple has remained the No. 1 choice for graphic designers and digital artists due to its fantastic product range and iMac is one of them.  

But what if you want to switch from Apple product and buy a non-Apple PC? What particular features you’d want to have or how you’d rate a PC in comparison to iMac?  

Don’t worry! If you don’t know what exactly to seek into the iMac alternatives, this post is a perfect place to be. Below, you can find all the essential features that make your iMac alternative selection a worthy choice. Come, let us explain how you can pick the best iMac alternative! 


In order to pick the best iMac alternative, you must seek out the price, first.  

Since an iMac costs you around $1.5K or more, your selection criterion should be lesser than that. But before you select an AIO, be sure to check if it matches the kind of features that an iMac offers. 

Because there’s no gain in buying a PC that doesn’t keep up with an iMac as this would ultimately impact on your creative work.  

Screen Size 

As a graphics designer, it is the screen size that matters the most when it comes to buying a PC. Since you’re comparing all the prospective options with iMac, be sure that you pick a PC that is close to its 27” screen size. 

It’s because as a graphic designer you wouldn’t want to attach a second monitor with your PC to view everything that you need during the work. 

Graphics Card 

When we talk about an iMac alternative from a graphic designer’s point of view, the option must have a stronger graphics card that offers an awesome picture quality near to Radeon Pro 5300.  

For example, Microsoft Surface Studio 2 uses NVIDIA GeForce GTX 1060 or you must seek an AIO that uses Intel HD Graphics 520 or its later releases. Because doing so would help you have a sharper, quick picture load time.  

Storage Space 

There’s one particular reason of iMac’s popularity amongst the creative beings and that’s because of its storage space.  

It offers minimum 512GB storage space!  

Now, if you truly want a worthy iMac alternative, you have to pick a PC that matches this storage capacity.  


Every computer has a brain that ensures a user’s swift processing experience so does the iMac with its Intel Core i9. Now, if you’re seeking an iMac alternative for creative work, you must pick an AIO that has a strong processor, too. Be sure to check its cores and also ensure that its either by Intel or AMD.  


The iMac uses 8GB RAM which enables it to store and show temporary data in a fraction of a second. Since your work mostly involves heavy editing programs and you’ll be accessing various webpages, it is important that you pick a PC that comes closer to iMac’s 8GB RAM.  


In order to pick the best iMac alternative, you must seek what kind of connectivity options are there. Since you’re performing creative work, mostly, on your PC so pick a PC that comes with more USB ports, WIFI connectivity and Bluetooth options, too.  

Because these are a few of the connectivity options that would constitute your smooth usage when you connect your wireless keyboard, mouse or integrate a touchpad for more control especially when doodling.  


Last, but not the least, you must pick an AIO (iMac alternative to be specific) that weighs comparatively lesser. It’d help you in many ways especially when you rearrange your work station, you won’t need to rely on another person’s help.

app design

7 Key Points To Make Attractive Application Layout In 2021

If your app doesn’t look modern, it isn’t trendy. That is why staying on top of the latest app design trends, especially what’s in store for 2021, is critical. Mobile UI and layout design are essential for the app designing process, and here you can check the practical tips for an attractive and best mobile app design. For starters, try taking some app design inspirations from the trendy applications for better results.

Modern app design trends

Before looking into how to design an app, it is essential to look at these modern mobile app design trends now.

1. Neumorphism

In recent years, icons and button design ideas have gotten increasingly simple. Designers hope to make them more engaging in 2021. What are their plans to do this? The solution is known as “neumorphism,” which stands for “new skeumorphism,” and is a practical tip to design an attractive application layout.

This popular new app design trend takes the early 2010s aesthetic and updates it for the twenty-first century, keeping the same principle of using real-life pictures but with new and improved 3D-like visuals. Neumorphism generally gives flat icons and buttons a lush dimensional makeover. It preserves much of the childlike simplicity of flat design but with an eye-popping reality that makes it leap off the screen. So if you want to adopt this trend, contact the best Mobile App Development Company for an attractive layout. 

2. Swiping experiences that are fun to use

A significant advantage of mobile over desktop has always been swiping. Although clicking is quick and straightforward, swiping is simply more enjoyable! Swiping becomes more intriguing, engaging, and memorable in 2021, thanks to modern app design trends that encourage playing to that advantage.

There are numerous ways to improve your swipe experience; the only limit is your imagination. This may be as simple as adding an animation to your swipes to give users a more satisfying “turning the page” experience, or it could be something more deeply ingrained in your app’s logic to speed user chores.

3. The use of shadows and layering achieves depth.

Try pushing everything else back if you can’t get a graphic to peek out of the screen. Techniques like shadows and layering are one approach to producing the dramatic depth impression currently prevalent in cool app layouts. It’s not about nuance in this app design trend. Designers are embracing dramatic, black shadows to their hearts’ content.

An easy way to add visual depth to photos, graphics, and other design components is to use dramatic shadows and contrast. Layering your items, with parts overlapping each other to form an internal hierarchy, is an equally powerful strategy. Furthermore, you may apply shadows to your layers to enhance the effect, giving your app a whole new level.

4. Inspiration from the past

The norm used to be that the more modern the app, the better. However, in 2021, app designers will go against the grain and reintroduce analog inspiration into their app design process. Paper and cardboard textures, collage-inspired layouts, somewhat yellowed backdrops instead of spotless whites, retro typography, and button designs are among the design features used in these apps.

Apps that look like newspapers and periodicals and old-school calculators and board games are becoming popular, giving high-tech apps a more approachable feel. The warmth and comfort that this app design trend evokes is what makes it so appealing. It’s all about creating apps that feel more natural, comfortable, and tactilely pleasant.

5. Geometric and abstract art

Even though many of the app design trends for 2021 favor realism and three-dimensional effects, certain firms will profit from more abstract and artistic approaches. As an alternative to photography, this style is widely employed for startups and apps. Bright colors and simple abstract forms attract attention, and it allows for easy viewing without detracting from the app’s functionality.

This app design style attempts to balance rich detail and simplicity while still incorporating a great deal of variation and artistry. More app designers will try with more complicated abstract imagery in 2021, which will be both incredibly basic and intriguingly delicate at the same time.

6. Unusual perspectives

The days of apps that only have right angles are long gone. In 2021, app designers are using unique perspectives in their designs to make things more intriguing. This app design trend is luring users’ eyes in new ways, whether it’s design elements put at an angle or backdrops that don’t follow the traditional right angle standards.

To stand out, designers are literally and figuratively breaking free from the limits of tradition. Unexpected angles bring intrigue to app designs and make them more lively. As a result, an app design style emerges that is exploratory, whimsical, and a little rebellious.

7. Immersion via virtual reality and augmented reality

Virtual reality and augmented reality become more than just entertainment in lockdowns when leaving the house isn’t a possibility, as they provide a much-needed vacation. In 2021, the immersive app design trend is expected to continue, with a greater focus on the interactive, immersive experiences that can be had with just a mobile device.

Designers build app designs that make you feel like you’re within the app through subtle yet engaging design features, useful supporting information in the correct places, and gamification of the entire experience. Using these apps is designed to feel like playing an immersive game that pulls you in. Consider new and innovative ways to use it and strive to improve the visual experience and the utility for the user.


Follow these latest designing trends for an attractive application layout. Utilize the best-suited ones according to your applications’ needs and get the best and most engaging experience for your app users.


4 Reasons Why You Should Adopt Microservices Architecture for Faster Development?


Microservices architecture is the very resource to get a perfect architect for consistent delivery. Microservices are the method of developing software applications that are created with independently deployed services. Each of the microservice works with a different procedure followed by communication with a ground-breaking yet lightweight mechanism.

Businesses are frequently looking forward to working with services oriented architecture. Speaking of microservices, let us talk about how it is beneficial to you in different ways.

So, here you go.

4 Reasons why should you adopt microservices architecture for faster development?

1. Improved Productivity With The Services Oriented Architecture

Breaking down an application into smaller autonomous fragments enables it to run easier and faster. Each service can be deployed, developed, and managed in an equal manner. Also, you can make use of different technologies, different programming languages, and different software development environments based on the requirements of each of the services.

As the module element codebase is reduced from an application, it makes releasing, deploying, scaling, and testing different services pretty reasonable and achievable. Moreover, you can bifurcate associated tasks into the team of developers to get it all done simultaneously.

2. Get Better Scalability With Microservices Frameworks Architecture

As we have mentioned earlier, each service can be written in a different language, this allows DevOps teams to go for the most popular and workable module without having to think about the incompatibility later.

We can add new components to the individual services without any need for downtime and redeployment of the whole system. They can also be scaled independently.

Moreover, these services can also be availed in the other different servers that decreases the impact of the performance of more demanding components.

 Having said that, Netflix is a quintessential example of using microservices architecture to get over scaling issues and challenges. Back then in 2008, Netflix experienced a three-day failure of the services due to rapidly increasing demands on its servers. After coming across this plight, Netflix decided to refactor its monolithic application into a horizontally scalable, distributed system of microservices frameworks architecture running on Amazon AWS cloud servers.

3.  Get better data security and compliance with the microservices architecture

Services Oriented Architecture carries and protects all the sensitive and confidential data inside it. However, when developers do generate data connections between the microservices architecture, securing confidential data becomes a major concern. Although, it is good to learn that most of the developers use secure APIs to connect the microservices architecture.

A secure API shields the data it processes by ensuring it is only accessible to specifically authorized applications, servers, and users.

If your microservices architecture manages sensitive health, financial updates, or some other kind of data, safe and secured APIs allow developers to control the data that is accessible.

4. Greater business agility with services oriented architecture

You can experiment with new features (that could or could not be fruitful for your business) if you are working with service oriented architecture. Moreover, if you are trying out the new and fresh features and rolling back the changes, by any chance if it does not work out, organizations have substantial agility to give response to new business demands.

Besides that, microservices architecture also supports the DevOps mindset. As businesses are able to rapidly develop and use new features, users are bound to receive feedback with prompt action.

10 Best Practices for Building a Microservices Architecture

  1. Determine if the microservices architecture is a good fit based on your requirements.
  2. Get everyone on board with the idea.
  3. Build teams around microservices.
  4. Differentiate your microservices from your business functions and services.
  5. Design your services to be loosely coupled, have high cohesion, and cover a single bounded context.
  6. Use APIs and events to communicate between services.
  7. Consider security vulnerabilities within a microservice architecture.
  8. Have a separate version control strategy for each service.
  9. Development environments should be consistent across machines.
  10. Have different databases or data stores for each microservice.

What are your thoughts?

So here is what you have learnt about Microservices Architecture so far, what you have thought about this ball of scalability and evolution? Services Oriented Architecture has been in place for a long period with businesses consistently adopting the same. If you are in the same frame of mind, you are in the right frame of mind! Moreover, being one of the top Java development companies, you must take a special not on microservices architecture frameworks to get the rapid business development.


Rwazi Unlocks Africa’s Business Potential With a Network of Mappers

Since the African continent is home to more than 1.1 billion people, it has the potential to account for one-fifth of the world’s population by 2025. As a result, many businesses and investors have become aware of Africa’s consumer market potential. Despite this potential, many obstacles can make companies hesitate to enter the market. Even so, there are quite a few multinational companies that have managed to capture the opportunities in one of the world’s fastest-growing consumer markets. 

One of the main reasons for this potential is that a big part of the African population is young, urban, and connected. Currently, the working population in Africa is growing at 2.7 percent each year. At this rate, nearly two-thirds of the estimated 300 million African households will have some discretionary income by 2025. Additionally, a big part of African’s consumer market is filled with the younger generation who are aged between 16 and 34 years old. These people are willing to spend and tend to be more eager to try new products.

The two trends driving this rapid growth are urbanization and the rise of mobile communications. The continent already has many cities with more than 1 million inhabitants; this means that many companies can secure distribution in Africa’s fast-growing cities due to the concentration of consumers. Moreover, mobile technology is completely changing the game. In fact, by the end of 2014, mobile penetration in Africa was estimated at 89 percent and continued to proliferate and enable money transfers and microfinance transactions. 

However, just as the potential of the African has become widely acknowledged, so have the obstacles of potential business endeavors. Some of these include political instability and conflict, poor infrastructure, language barriers, differences in consumer behavior, a fragmented retail market, and low data availability and quality. Wars and authoritarian governments continue to affect businesses as well as policies in many countries. According to the world freedom index that measures political and civil liberties, of the 54 countries in the African continent, only 10 are considered free, 22 are partially free, and 22 are not. Second, many African cities currently have modern road systems. However, only one-third of the population lives within 2 kilometers of a paved road that is stable year-round. Furthermore, travel within the continent is quite expensive and challenging.

Along with that, a high percentage of the population has no access to electricity. These problems do not just constrain consumer demand but supply as well. While linguistic diversity is excellent, it can get complicated when companies need to deliver their marketing messages in multiple languages to communicate effectively with African consumers. Another factor that could be an obstacle is that Africans in different countries make purchase decisions differently. For example, research has shown that while most Angolans look at ads and compare stores to get the best prices, only about 27 percent of Kenyans do the same.

Opinions about brands differ by country and region as well and the continent has a fragmented retail market. For example, most consumers will buy their groceries primarily from the neighborhood or independently owned convenience stores. On the other hand, few consumers will go to supermarkets for these items. Finally, except for the largest cities, there has been a disparity in economic data and market research. As a result, companies which look at existing data and extrapolate it to a national and regional level get inaccurate insights.

Regardless of some serious challenges, many companies have made the African continent a part of their success story. The reason that consumer companies like Coca-Cola, Nestlé, and Unilever have succeeded in Africa is four-fold; they took a granular view of growth, tailored their offers to local needs and preferences, created a route-to-market model based on geography and channel, and built a large well-equipped sales force.

According to research, the most successful companies on the continent have been selective about the markets they want to enter. Rather than building a presence across entire countries, they opt to target the fastest-growing cities and city clusters where per capita income and spending exceeds the national average. Moreover, companies need to understand each target audience’s local needs and preferences to drive mass adoption of their products or services. As mentioned previously, it is not just about local product preferences but also local buying behaviors. Once companies have prioritized the highest-growth cities and have defined a portfolio of products for them, the next step is to ensure that the products are available for sale in those cities. To do so, successful companies tend to develop route-to-market models that primarily focus on the most attractive channels. 

Rwazi is a data services company that is dedicated to helping businesses around the world collect and analyze on-ground data from African countries. They provide organizations with new on-ground data on products, services, and activities from the African continent by utilizing a network of mappers and data collectors spread across urban and rural areas in Africa. While the company is based in Mauritius, Rwazi serves customers across the globe in different industries, including healthcare, consumer goods, automotive, education, finance, agriculture, energy, transport, and media.

The team behind Rwazi understands that organizations need near real-time, on-ground data to make effective decisions on activities such as expansion, investments, distribution, new product/service offerings, and reach target beneficiaries. For this reason, they’ve developed a network of 5,000+ mappers are spread across cities, municipalities, towns, and villages in 40 African countries. This network is expected to reach 50,000+ mappers by the end of the year.

Customers can utilize the Rwazi network to gain data from target areas and personas. Given the travel limitations that the COVID-19 pandemic has caused, organizations can execute on-ground activities even in the regions that are difficult to reach. 

Currently, Rwazi is the first and only company in the world with a large and growing network of mappers spread all over sub-Saharan Africa. They want to help organizations get the data they need to make informed decisions, in addition to helping millions of young people in Africa who need more opportunities to earn an income. 

For more information about Rwazi’s data services and their platform, check out their social media platforms. 






ICU Designs Launches Indiegogo Campaign for New Mirrored Cell Phone Case

In the current digital dynamic where everyone and their pets wants to become a social media influencer, the main thing that sets successful influencers apart from the rest is high-quality content. Those who are active on Instagram know that a lot has changed since the early years when it was a lot easier to grow a following, even with low-quality images and sporadic posting. Nowadays, high-quality content and consistency are essential if anyone is trying to grow their brand on the platform.

ICU Designs has created a new cell phone case with a built-in, high-quality, scratch-resistant mirror and an adjustable two-tone light diffuser that can be used in any lighting situation. With the two-tone diffuser, you can set the lighting to your comfort level using the built-in light from your cell phone. The translucent and opaque diffuser mechanism is ideal for both day and night needs. The diffuser mechanism prevents the light from being intrusive to others around you while you are using the light feature from your phone in low-light settings.

Made out of high-quality, robust, and durable thermoplastic polyurethane and polycarbonate, the ICU cellphone case has all the features listed above, along with bumpers on all four corners to protect against any accidents and drops. The case is also compatible with 5G, 4G, all other standard networks, and all wireless charging devices.

Initially created out of the need for a mirror when going to job interviews and auditions, the phone case also provides the perfect lighting for people who want to take that flawless photo. With ICU Designs, you can waste less time snapping one shot after another, only to delete them all because you had something in your teeth, or your hair wasn’t lying just the way you like it. This cellphone case helps you see yourself clearly in any lighting situation so that you can be confident that you look your best when you snap that picture. Whether you’re in the night club, a dark restaurant, an Uber or the theatre, you can be sure that you look picture-ready. When you’re already happy with the way you look, you’ll have less editing to do on the photos you take.

Along with creating great lighting opportunities, the scratch-resistant mirror helps you apply makeup, check for food in your teeth, or check your general appearance, keeping you prepared for any situation that may arise throughout your day. In a highly competitive business world making an excellent first impression is key to landing a new job opportunity or a new project. ICU Designs hopes to provide its users with a product that is multi-functional and easy to use.

Several apps already offer a lighting system to help users take the perfect photo. ICU Designs complements these apps by offering something slightly different. With this mirror, users can check their appearance in any lighting situation prior to taking the perfect photo. The cellphone case will be launching on Indiegogo on June 28th. ICU Designs will be done with production of their cellphone case by late August for both the iPhone 11 and iPhone 12, after which they will ship it by air to Los Angeles. Once the product has been received, the company will ship out orders to their Indiegogo supporters. All orders for the iPhone 11 and iPhone 12 case will be fulfilled between late September and early October.

To fully understand the need for their cell phone case, ICU Designs also created prototypes to distribute to their community to see whether their product fits the needs and wants of their target consumer. The initial distribution process proved to be a success among different industries, from real estate to film and TV. Users have stated that since they are constantly on the go in addition to meeting clients and many influential people, the ICU Designs mirror and diffuser mechanism was a discreet way to make sure that they were looking their best in any situation, go on with their day with confidence, and make a great impression no matter what time of day.

The ICU Designs cellphone case is more than just an accessory to protect your phone. It is also an accessory to the user because it complements existing apps and lighting mechanisms to help you look your best whether you’re stepping into an interview or you want to take the perfect photo.

With decades of experience in the customer service and sales industry, husband and wife duo Antonio and Morgan Cullari has made their product easy for anyone of any age to use. After all, we are all a little vain. With their mirrored cellphone case, ICU Designs hopes to give people an easier way to make sure they look great and have the best lighting to take that perfect photo.

While apps and other photography tools will never be rendered obsolete, a cellphone case which helps you take the perfect photo in addition to protecting your phone can be useful for anyone. What’s more, you can now get this multi-functional phone case at an affordable price.

For more information about their cell phone case and their upcoming Indiegogo campaign, people can check out their website and social media channels for updates and additional information.  For more information about this cellphone case and the upcoming Indiegogo campaign, you can check out their website and social media channels below:

7 Social Media Strategies for Business Success

Top 7 Ways SEO Can Help Businesses Grow in 2021

Search Engine Optimization and Local listing activity have proved to be some of the most prominent ways to help your business build a brand identity. Media Search Group – A renowned SEO company India, believes 93% of Internet experiences start with a search engine. So, what happens when someone searches? 

Google’s top search results have a 33% chance of clicking. That means if you’re not number one on the page, you’ve squandered a third of potential visitors. What is even more surprising is that 75% of people do not even click on the second page of the search results.

SEO is one of the crucial elements in reaching more people when you have your business online. If you apply proper SEO strategies, you have the chance of reaching more people online than any traditional advertising. 

Can a professional SEO person help?

Any SEO company India will help you with SEO strategies that will get your business the traffic that matters. The SEO packages of these companies are also affordable for a small business, who is starting and planning to reach a substantial amount of customers. 

Top 7 Ways SEO Can Help Businesses Grow in 2021

Any SEO company India you approach will tell you about these seven tips on how you can help your business to grow in 2021: a. Core Web Vitals: Along with all other existing factors, Google recently added three new metrics to determine user experience. Known as Core Web Vitals, these new metrics will consider the loading speed, interactivity, and how stable your visual is while the screen loads. So now, your page will rank higher among many businesses similar to yours if you have good Core web Vitals. 

According to a study, 40% of visitors exit the page if the loading takes longer than three seconds. What is even more surprising is that 80% of these visitors will never return to the website. This isn’t good for your SEO ranking because it reduces traffic to your site.b. Keywords: Any SEO package you choose will have keywords research and implementation as one of the impartial parts of it. The right amount of keywords that perfectly describe your business in the right places will make your business reach thousands in no time.c. Metadata: Metadata is a crucial part of SEO strategy as it is the paragraph that appears on top when you search a topic. Well-written meta data with the right keywords will coax the audience to open your websites’ link and help your business grow.d. Back-links: When you create unique and engaging content, there is a high chance that other writers will include links to your content on their blogs and articles. Organic link-building helps a business grow exponentially when they use your content’s link in trusted websites.

Experts Tip – To fix any problem, 68% of customers would rather watch an explanatory video. The content of your website should be more than just words on a page. Photos are excellent, but there’s more you can do to increase your SEO rating.Consider adding other multimedia features such as movies, slideshows, or audio to your website. All of this can contribute to an overall better user experience.e. User experience: Improvement in user experience (UX) like fast data loading, user-friendly website, easier navigation, high-quality images makes your business grow faster. No one wants to keep visiting your website that they don’t find easy to use. f. Mobile-friendly: Make your business site user-friendly. More than half of the internet users prefer to surf the internet on mobile devices. When you make your website mobile and tablet-friendly, the visitors will navigate through it easily, and the site will have better speed.g. Featured snippets: Another one of the SEO strategies that work best for any business is featured snippets. A highlighted answer box appears on top of the google search page when you query something. Featured snippets raise your brand awareness, make potential customers click on your website. 


When you don’t know what you’re doing with SEO, organizations like Media Search Group, well known for being the best SEO company in India, can help you. Experts will assist your brand in reaching more customers and growing your business in 2021 with affordable SEO packages.