A successful business in today’s world is the one that is always accessible to users on the internet. If your business website doesn’t show up on the search results page (SERP), it is an indication that you are losing out on many opportunities to improve the business.
But why is the website not visible on the search engines? How is it that your SEO efforts are not delivering results? To know the answer, you will need to carry out an SEO audit of the website. Contact the leading SEO company in India to run a thorough SEO audit and identify the weak points.
The SEO company will help you make the necessary changes to revamp the website and implement different SEO tactics to boost its performance. SEO audits should be a regular part of the long-term plan for digital marketing. Getting periodic reports will keep you updated and help in making better marketing decisions. The following are some significant reasons to perform an SEO audit for your business website.
- Changing Search Engine Algorithms
Search engines regularly tweak the algorithms that analyze a website and rank it. Google is known for constantly updating algorithms to improve user experience. If you still follow outdated SEO strategies, your website will not be visible on the SERPs. You might even end up being penalized or blacklisted for following black hat SEO strategies.
A professional SEO company in India will help you understand the website’s current status and the changes you need to make to increase your online presence and reach more users.
- Getting Insights from Website Traffic
Getting more traffic is not enough if it doesn’t convert into sales. SEO audit analyzes the website traffic to gain useful insights about the visitors, demographics, preferences, purchase history and more.
These insights help you understand if your SEO efforts are bringing the right kind of traffic or if you should change the strategies to be visible to your target audiences. SEO experts use tools, such as Google Analytics, Google Search Console, etc., to derive meaningful insights from website data.
- Optimizing the Website for Mobile Phones
How many of you are aware that Google is now indexing your website’s mobile version before crawling the desktop version? Apart from this, the percentage of mobile searches has also gone up recently.
Your website has to be optimized for mobile phones if you want to become more visible to users. Simultaneously, the best digital marketing services focus on improving the website loading speed so that users won’t get bored with waiting for your website to load.
- Tracking Your Competitors
Are you aware that you can track the performance of your competitors’ websites using SEO audits? Instead, we recommend you do it to know how the competitor has a better rank and online presence compared to your website.
If your competitor is not ranking well for specific keywords, it’s time to make the most of the situation and get your website to rank for those keywords. Running an SEO audit of your competitor’s site will give you a bigger picture.
- Broken Links and Page Not Found Errors
If anything annoys users, it’s the “page not found” error that shows up when they open a link from the search results page. That’s the last thing you would want for your website. SEO audit will help detect such broken links and page-loading errors.
Experts from the top SEO company in India will then work on technical SEO to fix the issues and make your website ready for the digital marketing game plan.
- Monitoring Keyword Rankings
Knowing the overall performance of the website is crucial. You should know how the website ranks for the primary keywords you’ve selected. Periodic SEO audits will make it possible to track the progress of the website over time.
You can also see which relevant keywords your website is ranking higher for and further increase the visibility. The aim is to increase your online presence and get closer to the audience. This will improve brand awareness and brand recognition.
Few Online SEO Audit Tools:
The following are some crucial Online SEO Audit Tools to help you out:
While there are free and paid online tools to perform the SEO audit and automatically generate reports, the top SEO agencies offer the best digital marketing services.
When you hire an SEO agency, experts will manage your website with years of experience in the field. They know which SEO tool is more suitable to carry out the audit of the website.
Experts have the knowledge and expertise to provide customized SEO strategies for the business. You will see guaranteed results when you take the assistance of the best SEO agency in the market.