Insights

Check Out These Tips Before Opening Your Franchise Store

Many of us dream of opening a company and being our boss. For some, this is a big dream that can be finally achieved. For others, starting their business is just a new form of employment. There is a business model that helps to combine both needs. Setting up a franchise store is easier than opening a regular store. At the same time, you can enjoy better business opportunities and higher revenue than with a more traditional company. The wide variety of franchise companies that currently operate all over the world can give you so many options to choose from. From upscale and international fast-food chains to experienced and convenient franchise brands that do not require a high initial investment like XIMIVOGUE, the choice is all yours.  

Where to Start

Choose the industry:

Before opening a franchise business, you should first think of what sector in which you would like to invest. There are franchise companies for all products and services. From hairdressers to dentists, from real estate companies to property management … You can find many brands within each sector and industry. The franchisor will give you some guidelines on how to operate your store, but there is no guarantee that it will work as well as you want it to be. That is why it’s essential to choose the industries and sectors with the highest chances of success. Take, for example, consumer goods, especially convenient ones. This type of products will always be a best-seller. We all love cheap but high-quality beauty, tech, and household products. That’s one of the secrets behind XIMIVOGUE’s success.

Meet the franchisor:

You don’t want to buy a house you have never seen before. The same is true if you’re going to open your franchise store. Talk to the franchisor and get all the details you need. While there are many franchise companies out there, not all of them are equally profitable and trustworthy. We also suggest you dig deeper into the current situation of the franchise companies you plan to choose. It would be better for you to choose one brand with lower product prices, better advertising, and a proven business model. This gives you a higher guarantee of success.

Make your own numbers:

Although the franchisor will provide you with a business plan, this should be used mainly as a reference. We are usually dealing with very general ideas at this stage. It would be better if you could make your own accounts as well. In this way, you can be sure you will achieve better results each month and every quarter.

Which Franchise Company to Choose

While there are indeed many franchise companies to choose from, not all of them are made equal. If you are interested in opening a highly profitable franchise store, there is one brand you should rely on – XIMIVOGUE.

Also known as XIMISO, this franchise brand and its franchisees have opened more than 1500 stores all over the world in over 80 countries. On average, each day, two XIMIVOGUE franchise stores are opened every day, with a turnover of more than 10 billion RMB in 2018. They can provide you with all the products most customers love. You can also rely on their 24/7 customer service team with senior supervisors ready to help you at any time.

With a small investment, you can have yourself a XIMIVOGUE franchise store! What are you waiting for? Start being your boss now! For more info, please visit https://www.ximiso.com/

Products

The Ultimate Guide for Buying the Best Gaming Headset

If you are like one of us and you love playing video games, owning a gaming headset is crucial for not seeing a “game over” appearing on your screen within five minutes into the game. That’s the one accessory that can help you bring your gaming experience to a whole new level.

One of the things that you need to consider about gaming headsets is that you have a wide range of options available on the market. So, the choice on what model to choose is mainly a matter of personal preferences and budget.

When you are looking for what is the best gaming headset, there are a couple of aspects that you need to take into account to ensure that you’re buying the right one for you. Let’s take a look at the different elements that you need to take into consideration for not regretting your choice even before unboxing your new gaming headset:

#1: Compatibility

Compatibility is one of the top factors you should focus on. While there are many gaming headphones that you can use for all gaming platforms, some models can only be used for console gaming or PC gaming. So, make sure that you check the compatibility of the headphones before you buy them. There’s no point in spending money to get a product you will never have the chance to use.

#2: Comfort

No matter if you are a casual or an avid gamer, you just can’t overlook comfort. After all, you want to ensure that you have a great time while you are playing your favorite games and not think about how much your ears are hurting.

When you are searching for a good gaming headset, you should make sure that the headband is adjustable and the earcups are made of comfortable cushions. In addition to this, the lighter the headset, the better for you.

#3: Durability

The reality is that no matter how high or how low your budget is, you don’t want to keep buying a new gaming headset every couple of months. So, you need to ensure that the gaming headset that you pick is made of only the best materials. By doing so, you can rest assured that it won’t break so easily. Both the environment and your bank account will be thankful.

#4: Audio

No matter if you are using a gaming headset to play your favorite games or to listen to your favorite tunes, you want to hear the clearest audio.

There is nothing worse than buying a pair of gaming headphones and then only later discover that they don’t deliver high-quality audio. Besides the factors we have already mentioned, remember to also have a look at these:

bass: if you love first person shooter games, you should ensure that the gaming headset you use can offer you a powerful bass.

surround sound: while this is not actually necessary, when you are an avid gamer this will add a lot more realism to your games.

noise cancelling gaming headphones: these are the perfect headphones when you don’t want to be bothered by all the noises around you. Noise-cancelling gaming headphones can be either active or passive, depending on how much ambient noise will leak in.

Conclusion

You could definitively just wear a low-end pair of earphones or music headphones for your gaming sessions. But we believe us when we say that playing while wearing gaming headphones is a zillion times better. It’s like comparing Hotel Mario with Mario Carts. Or like the difference between your ID photo and your selfies on Instagram.

There’s no way they can be considered the same. In particular, if you want to get a pair of gaming headset that it’s really worth your money, we can recommend you get the SOMiC G951S Purple Gaming Headset. They have built-in 40mm high-fidelity speakers to produce a rich bass effect and an excellent 4D gaming experience. If you have read our article to this point, you might be wondering about the compatibility and the comfort of this model.

The SOMiC G951S are compatible with Xbox One, Nintendo Switch, PlayStation 4, computer, laptop, iPad, iPhone, and many more devices. They are equipped with large and lightweight earmuffs for outstanding passive noise-reduction. With the SOMiC G951S, you can count on more comfort and less interference.

DevelopmentInsightsMartechProductsSaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed. 

We hope this piece of content brought great value to you and your business. Good luck with your App project.

DevelopmentInsightsProductsSEO

How to Do Online Marketing for an Adult Webcam Website?

Adult webcam- a business idea to stream live erotica and make money charging percentage cuts from the models. Sounds cool and kind of profitable business niche to make loads of money. 

However, if you have been in the adult industry for a while, you know it is easier to know how to start a webcam company, but it’s not that easy to market one. Running a webcam-modeling site is cutthroat commerce and it’s even trickier than many mainstream business activities. It indeed is a money-making machine if done right, but when everyone is trying his or her best to make the most out of it, it’s difficult to beat the heat and take your webcam site to great heights. 

How to do marketing for a webcam website?

 

The secret lies in the differences between the businesses that use cutting-edge adult cam software, have thousands of models on-board, and yet don’t have a clarity of their marketing approaches and those businesses who choose the right adult cam script in inclination to marketing prospects that bring revenue. In short, businesses who are making profits understand how to do marketing for a webcam website while focusing on the prominent areas rather than re-inventing the wheel. 

Choosing a wrong adult webcam script is just one of the examples. Businesses make loads of mistakes in the early phases that later reflect on their marketing feasibilities, and then on their revenue streams, which shrink due to inevitable limitations in the possible marketing opportunities. The first step in your quest for marketing would be ensuring your website is capable of handling cutting-edge marketing practices.

Admit it! Marketing an Adult Business is challenging than a Non-NSFW business

Online Marketing is a great way to reach the target audience and promote your services. From social media, email, push notifications, search Ads, and banners Ads to video Ads, every business knows how to use these channels for online marketing.

However, online marketing of an adult webcam business is a different resolution. Guides that explain how to start a webcam studio differ from the ones that talk about marketing the same, especially in the mainstream media. For starters, mainstream social media, Google Ads, Bing Ads, YouTube, and many more just don’t allow NSFW promotions. Almost no popular marketing channel is adult-friendly. They would ban you for promoting your webcam business there. 

All the same, this doesn’t mean you cannot leverage mainstream marketing channels at all. Let’s admit it; though there are N numbers of adult-friendly channels, we still need mainstream channels to grow an adult business to its fullest. Let me tell you that there are ways to promote adult businesses on mainstream channels if you can be a little careful and harness certain tailored strategies.

Social Media Marketing for Adult webcam platforms

We can classify online marketing of adult businesses through social media into three major categories. Be advised that you should not rely on a similar kind of strategy for platforms but tailor your ways as per the native features and rules on these platforms:

  • Adult-friendly 
  • Partially Adult-friendly 
  • Not so Adult -friendly 

I don’t recommend adult-friendly platforms to promote your business. I know it’s conflicting, but there is a big reason for it. All adult-friendly social media platforms are stand-alone adult businesses. They are more like competitors to you, and most importantly, they are premium. Take OnlyFans for example. This particular platform has models of its own and it almost does a similar kind of business like yours. That’s why it’s difficult to get a chance to promote your business there. However, if you still think you can tweak some ways into it, you should do it.

Your best bet is relying on mainstream social media platforms, which I have classified into partial and not-so-friendly categories. Platforms like Facebook and Instagram are ‘not-so-friendly’. Whereas, Twitter Snapchat, Tumblr, Pinterest, and YouTube are partially friendly, as they allow NSFW with some regulations. You can use both kinds of platforms by simply following their Terms of Service. You can practice creative ways to communicate your messages without using nudity or links to explicit content. The only tip to follow is marking your posts as 18+ or NSWF as per given features on respective platforms. It will ensure your posts reach only to the adult audience.

Reddit Marketing for Adult Webcam business

Reddit is a social media platform but very different from those explained above. It’s well regulated, highly moderated, and house to a massive population of serious people who follow the subreddits as per their interests. Before you know how to leverage Reddit, you should know how not to use Reddit. Know that committing the following mistakes will get you banned:

  • Self-promotion or posting direct links to your videos. 
  • Driving traffic to your webcam site from Reddit directly. 
  • Indulging into direct transactions and selling on Reddit. 
  • Violating particular rules of specific subreddits. 
  • Posting watermarked content. 

Apart from a Reddit profile on your brand’s name, also ask your models to create their individual profiles. Ask them to join your brand’s subreddit and use the following strategies to promote:

Reddit allows NSFW content with certain limitations. One of them is posting NSFW stuff only on NSFW marked subreddits. So, even though Reddit is adult-friendly, you might be banned for going NSFW on non-NSFW subreddits. Hence, the first thing to do would be marking your own and your models’ subreddits as NSFW. 

Besides, Reddit functions on “Karma”, which you can only accrue by involving in the day-to-day activities on Reddit. Make some posts; up-votes on them would help increase your overall karma. You need not necessarily participate in only NSFW subreddits to get good karma. Interact with posts made by other Redditors; up-vote, down-vote, comment, just do what a typical Redditor does. This is all about mixing up with the platform and not standing out as a shameless promoter. 

Once you blend and have some decent karma, you may now start with in-direct promotions. Use Reddit to push traffic towards your social media profiles. However, be careful of the rules and regulations of the platform and subreddits. Ask your models to ask their fans to upload their photos with a link to models’ social media profiles. In short, it would be easier for models to drive traffic to your platform via their social media profiles. 

Press Release and Adult SEO 

I have included press releases and adult SEO in the same category as they behave nearly the same. Both boost brand awareness and extend links to relevant sources for driving traffic. While a well-written press release will spread your words and links across multiple sites on the internet, you can rely on adult SEO to improve your rankings on the search engine. 

Adult SEO is the same as regular SEO, except you should approach other adult websites for the link-backs. Apart from this, make sure your adult webcam script is SEO friendly and offers all ways to optimize for the search engines: Meta-tags, Descriptions, CMS, SEO friendly URLs, and many more.

If you haven’t started with your webcam site yet, and still looking for the answers on how to start a webcam business, I suggest considering SEO friendly features as the top-most priority. Whether you have just started, thinking about starting or already acquired some good market share, you need SEO at every point in time. Without SEO, you cannot expect your online marketing to be of any assistance in revenue generation. Here are some tips you may apply to rank well on search engines:

  • Mention keywords.
  • Link to internal and external pages.
  • Optimize your adult cam script for faster loading.
  • Use images with proper keywords in the description and caption.
  • Update Webpage content regularly and practice content marketing.
  • Leverage services from an adult SEO company for better assistance. 

Post and promote on Adult Tube sites

Adult tube sites get massive traffic because of the free content they offer. You can tap on the tube sites like Xvideos, Pornhub, Youporn, xHamster to drive traffic to your site. Not just traffic but you can also make additional money by simply uploading some of your content. Just like YouTube, adult tube sites also share ad-revenue with the uploaders.

Create channels on popular tube sites, put your brand logo as channel logo, upload a channel banner image promoting your brand, and start uploading watermarked videos with links to your site in the description. This way, people viewing your videos will not only know about your brand but will also visit your site to watch videos like those. 

To Sum it all

These marketing channels are fundamental and one must leverage essentially them for online marketing. Overlooking the strategies around these channels will not only drive away a plethora of traffic but will also give your rivals a better stand over your business. These are non-negotiable ways to online marketing of your webcam site. Apart from this, you can also use several other channels and strategies to support your fundamental marketing campaigns. To name a few, you can rely on model affiliate programs, paid Ads on tube sites, email marketing, influencer marketing with adult stars, etc.

DevelopmentInsightsMartech

How Video-on-demand Industry Will Be Like in the Next 5 Years?

Do you remember when was the last time you tuned in to your cable TV to watch a random series? If you don’t remember, do not worry, you are not alone. Soon the number of people owning a TV subscription will rapidly decline, thanks to video-on-demand. 

Currently, over 70% of the young population watches TV shows and movies on the Internet. This clearly shows how important it has become for viewers to have control of what they watch when they watch, and how they watch it. This is the evolution of TV and the current scenario as we head into 2020. The Internet and modern technology have opened the door to video-on-demand. 

However, have you ever wondered how the video-on-demand business will look like in the next 5 years? Let’s look into some future predictions on how video-on-demand business will look like in the future. 

The era of game streaming

The majority of Internet users worldwide are familiar with Netflix and its video streaming offerings. In fact, it is obvious that Netflix is a current synonym for video-on-demand in general. That is the case of entertainment. When it comes to online video games, this type of entertainment has only started to evolve towards subscription-based services. 

However, the industry holds huge potential for a “Netflix for video games”. With the online gaming industry growing more rapidly than other tech sectors, it is clear that big changes are going to be brought by the shift of gaming to the cloud. If you are thinking about how to start a streaming service like Netflix, focus on the gaming industry as the era of online gaming is already here. 

The new cinema

Video-on-demand platforms are dramatically changing how we consume entertainment? It gives us enormous choices, the ability to watch movies at the comfort of our home, gives us the pleasure of binge-watching, and what not. VOD services like Netflix are giving us many options to explore like some great originals and exclusive series. If you want to build your own Netflix, ensure that you offer a new viewing experience for your audience by offering unique content that is worth spending time for. 

However, going to the movie theatre to watch a film along with friends and family is a personalized experience greater than the film itself. Nevertheless, what will happen if video-on-demand services offer the same experience right in the comfort of your own homes? That is what the next point is all about- Co-viewing? 

Co-viewing for all

The future of on-demand video will be co-viewing where people will be watching, TV series, movies, and sports events remotely with their bunch of favorite people. The initiatives for the same have already begun. For example, a low-cost streaming platform Philo facilitates co-viewing to allow viewers to watch movies and shows together in real-time. 

Philo offers this feature through synchronization technology where users can share links to invite their friends to watch shows with them. Nevertheless, it is not the very first initiative. YouTube has already launched its own experimental co-viewing app called Uptime. Facebook is also working on the same feature to bring in co-viewing for all. If you are looking for different ways on how to start your own streaming service, co-watching is one of the excellent features to add to your service. 

Immersive branded experiences

Screen-based interactions are changing into connected experiences in our everyday lives. YouTube has already started offering immersive branded experiences in-display ads. Augmented reality is a powerful tool for brands to narrate richer and engaging stories about their products to customers. YouTube has introduced AR beauty try that allows users to virtually try on makeup while watching YouTubers for product reviews, tips, and more.

All credit goes to AR technology and machine learning developments; it provides virtual product samples that suit all types of skin tones. The feature is made available through Famebit; Google’s own branded content platform. MAC Cosmetics is the first brand to collaborate with FameBit’s beauty to try on campaign initiative. 

With that said, 360-degree experiences to display ads will rule the industry in the next 5 years. The display format Swirl that allows zooming in, rotating, playing an animation, etc. will become a standard format in the coming days. 

Accurate analysis

The major benefit of video-on-demand services is that it offers real-time data on who watches the content, how they watch it, their feedback and a lot more. In the next 5 years, the accuracy of analytics will be more precise. Businesses will gain better insights about identifying their niche audience, their behavior, preferences, mobile viewing, viewing trends, etc. with powerful analytical tools and features. The right analysis of user data also makes it possible to optimize ads in a way ultimately to win them over as customers. 

Video-on-demand services will continue to rise

Fast forward to the next 5 years, you will see more video-on-demand services launching in the market. In short, there will be more rivals to services like Netflix and YouTube. As you might already know, Disney and Apple are all set to launch their video-on-demand platforms to grow equivalent to Netflix. With more corporates focusing on how to start a business like Netflix, the competition will be fierce in the next few years. The challenge is not just for existing video-on-demand platforms, but from traditional cable TV networks as well, to survive in this changing landscape of modern technology. 

Wrapping up

The digital space is undergoing a revolutionary transformation and so is the entertainment space. The video-on-demand industry is still in its evolution phase and has a long way to go. In the next 5 years, we will see the VOD platform adopting future technologies like AR and VR reshaping the entertainment industry. 

With the rise of VOD services, the viewing patterns and expectations of viewers have changed and it will continue to change in the next 5 years as well. Though the VOD trend has increased cord-cutting, businesses have to offer more in terms of service and values to establish themselves in the market. With competition becoming fiercer as years pass by, there will be a lot more coming in terms of user experience. 

Let’s tune in for the upcoming changes that make it easier to satiate our entertainment requirements online.

DevelopmentInsightsMartechSEO

What is Big Data and Why it is Important?

While there are many things important to businesses, few are more important than data. Data can help businesses make a ton of important business decisions. These can ultimately save the company a lot of time, money and hard work. This data includes everything from personal information, customer behavior, gender, age, and many others.

As you could imagine, there is a ton of data out there and the industry is only going to get larger and more important. In fact, experts believe that by 2025, there will be 463 exabytes of data created each and every day. For reference, that is 463 billion gigabytes of data, created daily. This shows just how much the data space is evolving and how important it has become.

One area of the data space that has been getting a lot of buzzes recently is big data. Unfortunately, the term “big data” can be a tad confusing at times. Thankfully, we’re here to help.

What is Big Data?

Big data is a definition that is hard to pin down. Several experts and publications have a different idea of what big data actually means. Generally, big data is a term for incredibly large, varied and complex sets of data.

Also, many follow the “3Vs” model for big data, which was defined by Gartner. It says that big data is data that is high in volume, velocity, and variety. In order to analyze these incredibly large sets of data and get useful information, it often requires robust, innovative and potentially expensive methods of information processing.

In the past, managing a few pieces of data was easy as most companies didn’t use robust data analytics and only tracked or held certain types of information. But in the modern-day, this has changed in a big way. Companies need advanced methods to analyze this data and extract helpful information from it.

Why is it Important?

So why is big data important? Well, in simple terms, big data helps companies gain a competitive advantage and make better decisions. The more stats, analytics, and data you have to help with business-related choices, the better those choices will likely turn out for you. Big data can help businesses choose which marketing strategy to use, which product to promote, how to improve their customer service and literally hundreds of other things.

Using and analyzing big data can also help make customers happier, deliver higher profits and generally have a more efficient company. Without big data and the method and processes to analyze it, businesses simply wouldn’t have as much at their disposal to help them make good decisions.

If you continue reading below, you will notice several high-quality resources focused on helping you learn more about big data. These resources will help teach you all you need to know about big data and the value it can bring to your company. Each resource provides a wealth of helpful information so be sure to check them all out!

DevelopmentInsightsMartechSaaS

This Is Why You Should Hire The Best Web Developers For Your Web Development Project

Mobile app and web developers are always ready to help new businesses grow and expand. They offer various customized services directed towards business support and development. Website development is the most popular service that you can get from web developers. Nevertheless, some business owners still practice the brick and mortar business. They seem not to understand the advantages of having a website. So, some of the advantages will be discussed.

Advantages of website development

1. To improve advertising

Having a website will help you to improve your advertising. By placing your website address on printed and/or promotional materials, you can attract more customers. Anybody that sees an e-mail address on the material will most likely search for that website. So, the more people view your website, the more your chances of converting them to your customers.

2. A website can attract direct customers

Top mobile app and web developers from top web development companies know how to optimize keywords for SEO so that your website can generate a lot of traffic from search engines. The benefit of this service is to increase your conversion rate. What this basically means is that as more people go to search engines to search for businesses that are similar to yours, if you have a website that has been optimized with researched keywords, your website will be among the search results. However, without a website, nobody will find you on the internet.

3. To improve productivity

When you have a website, most of the information that people may need will be available there. So, you have no need to start explaining about every product to every potential customer. This, in turn, gives you more time to concentrate and focus on more productive aspects of your business. Nevertheless, this does not mean that people will not make inquiries. You will always have inquiries because it is part of a business- without an effective communication process between you and your customers, your business may become shaky.

4. A website can serve as your information channel

When there is a new development, your website is the best place to go to; that is what you need to update. Let us say that you are offering a discount on any product, your customers and potential customers will get to know when they visit your website. You may also have new products that you want to advertise to your customers, your website is equally the best place to do so.

5. You can integrate your social networking platforms to your website

If you are already advertising your products on social media platforms, that’s a good development. However, you can achieve a much better result when a web and mobile app developer helps with social media marketing techniques. More so, when you have a website, you can integrate your social media accounts to your website to provide your customers and potential customers with more options and channels to reach you. This creates some level of trust and customer satisfaction for them.

6. A website can help to expand your business

If you want to expand your business then you need to go beyond that brick and mortar store by adopting modern business models or techniques. Website development and social media marketing are two cost-effective methods of marketing. However, you may include a mobile app to aid brand building. Nonetheless, the internet has made it possible to put your business before millions of people via your website. So, you can now do business with people from other countries, which is one of the ideas of IT specialists and what they intend to achieve with communication and the management of information systems. Moreover, top IT software solutions providers are now developing bitcoin and supporting the blockchain industry, and thus can be of great help should you plan on adopting bitcoin as a means of payment.

7. It creates a strong online presence

A combination of all the marketing techniques mentioned will help to create a strong online presence. Although, adopting all may make you break the bank, so you can just design a website and support it with either e-mail marketing or social media marketing. All the same, that method alone will still make it possible to enjoy an online presence.

8. You can build an e-mail list if you have a website

If you need to prepare an e-mail list for e-mail marketing, you can make people subscribe to newsletters, this way you can automate the collection of their e-mail addresses for your e-mail list. Also, the advantage of using an e-mail marketing technique is that you can advertise your products to your target audience.

9. A website can help you to save printing costs

A website is not just your virtual billboard, it is also your online catalog. So, you do not have to spend additional money on printing brochures or catalogs like it used to be in the past. The internet has helped to bridge the gap between business owners and their clients or customers.

Finally, with all that was discussed, you should be able to understand the role of web and mobile app developers in business growth and expansion. Now, you can go ahead and set up that business you have in mind, but remember to hire only reputable web developers if you want your business to enjoy some business support.

DevelopmentInsightsMartechSaaS

Essential Points To Consider For A Better Mobile User Experience

Presently, a mobile phone has become a precious possession. They are not only used to make and receive calls but also to write important emails, share content on social networks, entertain us with an interactive game, read the news, etc.

This growing need to be in front of our mobile devices makes many app development companies and designers begin to pay more attention to mobile web design, adaptive design and of course, mobile applications. For this reason, in this article, we mention some essential tips that can do a lot for the user experience on mobile devices.

Consider creating an application

The first step in being able to have an online presence is to create a website. If you already have it, you must ensure that this site is optimized for mobile devices. There is a growing number of people accessing the internet from their mobile devices, even Google has begun to take this factor into account in the positioning of search results. But it is not enough to have a website optimized for mobile phones, this is only the first step to create an online presence.

Social networks are an essential part of a plan to attract more customers. In these social networks, brands share content such as promotions or special discounts, images and phrases related to the brand and other content that strengthens the link between a customer and the brand. The success of social networks is also partly because each one of them has mobile applications designed by app development companies.

The reason why many social networks have versions of their site optimized for mobile devices and a mobile application is due to the number of people who are part of their target audience. Each of these people will have different preferences, some of them will not hesitate to install the mobile application, while others may be content to occasionally access the mobile version from their smartphones.

The “active” nature of an application demands more interaction from the users. If users frequently access your site either because you offer interesting content, then they will have no problem downloading your app designed by top app development companies.

The main benefits of an app translate into greater customer loyalty, greater interaction with the brand and greater possibilities to attract customers. You can offer your customers the news, discounts and new products. You can send information continuously to your customers and if this information is of interest to them, it is easier for you to form a more personal link between your customers and your brand.

Research your target audience before starting the design

Internet marketing is the future. Perhaps, the best part of this type of marketing is that it does not cost much money unlike making an ad on television or radio. Despite the ease that the internet gives us today to carry out a marketing campaign, it may not give the result we expect. Due to the great competition that exists on the internet and people’s expectations, we must know our target audience very well.

Conducting an in-depth study of the target audience is the first step to create an effective marketing strategy. With this information, we can make a more specific and user-centered design, thus offering a different experience from the competition. In this aspect, it is important to understand the limitations we have when designing for mobile. It is important to remember that both the experience of computers and mobile devices should be equally good.

Analyze other mobile applications

Currently, there are a lot of mobile applications. In both Google Play and the App Store, there are millions of applications. With this high number of apps and app development companies, it is quite obvious that users have various options to choose from. In the end, the application that is easier to use and offers a better user experience will be successful.

Before defining the interface of your application or even if you don’t know how to start, you can start by reviewing successful mobile apps. Study why they have succeeded. This may be the first step in identifying what makes a successful application different from the rest.

Evaluate your application statistics

Evaluating and analyzing the statistics of your website or mobile application is essential to identify possible problems and adapt your marketing strategy. Thanks to free services such as Google Analytics, you can verify the number of people who visit your site and from what device they do it. However, this information is not enough, you should also identify how many times a day they enter, the estimated time of each session, the most visited pages, etc.

This information allows you to determine if the objectives you have set in principle are being met and in a certain way, it allows you to verify if your application is succeeding or not and what possible improvements can be made in the future.

So, it is not only important to verify the most remarkable data at a glance, but also other types of data that can give you clues about consumption habits, about the parts of your application that are successful, about the parts that need to be improved, on the problems that exist and based on that analysis offer a series of possible solutions.

Put yourself in the place of your users

This is great advice for top software companies and firms creating their first mobile application. You are likely to be a user of some application, so to some extent, you understand what a good application should have. Each group is different and a lot of the design decisions depend on the research you have done on your target audience. But putting yourself in the place of your users is an excellent practice to achieve a usable mobile application. That way, you avoid unnecessary advertising that obstructs the screens or the use of some function of your application.

Insights

How to Hire An App Developer

Finding an application programmer isn’t that difficult these days, it’s finding just the best one for your company that can be complicated.

As somebody who has built an app development company as well as collaborated with clients throughout sectors on their applications, I can inform you that locating the appropriate companion is more important than conserving a couple of hundred or thousand dollars in constructing your product. The best partner can include value in even more means than simply advancement, which will certainly aid you to make the best use of earnings for your app business.

Allow’s get going with what you need to look for in an application programmer to make the appropriate decision for your application organisation.

Seek a programmer that thinks about your company, not just the advancement.

An excellent growth business ought to have the ability to not only direct you with the procedure of growth, however likewise provide you imaginative input based upon their experience with comparable apps.The good ones recognize what jobs and also what doesn’t on the app shop due to the fact that they’ve worked with lots of clients.

Analyze their portfolio.

A great developer has to also have exceptional U/UX skills. When looking at their profile, watch out for attractive looking applications with exceptional user interfaces. Sixty percent of your application is about how an individual connects with it.

Inspect client recommendations.

Search for designers that will conveniently extend client contact details so that you can get actual responses on their company.

Pick someone you can construct a relationship with.

Mobile app growth is not a one-time activity. Apps need to go with numerous advancements and also cycles based on constant customer responses. Try to find a designer that will certainly stick to you via the lifecycle of the item as well as not abandon ship once the first development is done and the app is hosted.

Don’t let rate drive you.

Do not, as well as I repeat, do not choose a growth partner based upon an estimate. You need a fantastic product, not the least expensive product.

Every start-up or entrepreneur has a budget. However commonly the most affordable cost choice can turn out to be more expensive in the future, if, say, for example, it’s essential to renovate the app with another programmer because it really did not turn out as anticipated.

Think of the entire plan, not just the coding.

Building an app is not almost coding. It’s likewise concerning developing a functional design as well as thinking about the individual experience. Do not select independent app developers unless you currently have access to a team that will certainly do the rest of the features such as layout, usability, and screening.

Make design a leading concern.

Just how a web site or an application looks is as crucial as just how it works. Go an action additionally as well as take a look at partners that can add worth to the used facet of your web site or mobile app, which will certainly specify how individuals engage with your product.

Concentrate on the appropriate aspects of your business and you’ll have a far better shot at choosing the ideal app programmer. It’s an essential decision. The awareness of your vision frequents your designer’s hands. Pick wisely.

DevelopmentInsightsMartechProductsSaaS

Creating Push Notifications That Improve The User Experience

Do you really know what push notification means?

Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!

Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.

We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.

Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:

  • Promote and advertise products and services
  • Increase sales and brand awareness
  • Improve the experience with the brand and ensure loyalty
  • Turn app users into loyal customers

Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.

However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.

We list 5 points to keep in mind to improve your notifications and therefore the user experience.

1. Importance

Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.

2. Relevance

The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.

Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.

3. Customization

It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.

The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.

4. Clear and understandable message

Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.

5. Effective delivery

There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.

You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.

Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.