Category: SaaS

SaaS

Why is Python a Leader in the Domain of Web App Development?

Miley on March 20, 2023

In recent times, Python has become highly popular. Major companies use the Python programming language for web development, software solutions, and digital transformation. As a result, Python is increasingly becoming the #1 programming language for all software development requirements.

Python programming language is preferred for web development due to its diverse use cases. It is a great tool for Data Science, Virtual Reality, and IoT. Because of this, top giants like Netflix, Quora, Spotify, Facebook, and more use Python for web development. It is also one of the official languages used by Google.

When it comes to building highly functional and interactive web applications, Python is a great choice. From data analysis and visualization tools to excellent performance, it offers everything a powerful web application requires.

Python Use Cases for Web Development

Companies use Python for their web development projects due to its wide variety of use cases. They can utilize Python to integrate AI in an application or create an enterprise-centric CRM. Here are some of the top use cases of Python in web development –

Artificial Intelligence
- Besides using Python for building small projects, it’s a great choice for web applications requiring AI and ML integrations. The programming language can create solutions that can process huge amounts of data. It can easily deal with analyzing massive traffic and easily fetch user data. In addition, developers can use Python to build Machine Learning and AI models that can be used in web applications that work with data.

Enterprise Solutions
- Python is extremely useful for building enterprise applications. It is a high-level, object-oriented programming language for web app development. Python offers the scalability and readability that are required for creating enterprise apps. In addition, it is highly secure and enables enterprises to seamlessly digitize their operations.

Internet of Things
- An extremely valuable tool for the Internet of Things, Python enables developers to transform any object into an electronic object with the help of Raspberry Pi. It is also useful to build embedded software, which can help smaller objects easily work with the programming language.

Image Recognition
- Web applications that require image recognition and text processing benefit greatly from using the code of Python libraries. Developers can build 2D and 3D images through different tools in the Python repository. In addition, Python offers unique image and text processing capabilities that allow developers to integrate the feature into any web application.

Desktop GUI
- Python works with multiple applications and has a powerful architecture for building high-quality applications. It offers several libraries and tools to create Desktop GUI applications. In addition, Python reduces the turnaround time for development by providing a simple way to create GUI solutions.

Top 5 Reasons to Choose Python for Web Development

As we saw, Python has numerous use cases in web development that make it a great choice for development teams. Apart from that, Python web development services offer a range of benefits, making it the preferred programming language across multiple industries.

Here are the top 5 reasons companies choose Python programming language for web applications –

Libraries and Frameworks
- One of the biggest reasons to use Python is the Libraries and Packages (NumPy, Pandas, SciPy, etc.) that it offers. There’s a Python package for everything – from data visualization to testing. With over 150,000 packages, Python has one of the largest repositories of libraries.
- Apart from that, Python boasts frameworks like Django and Flask that simplify the web application development process. Django enables developers to execute statistical analysis, numerical computation, and more to create high-level web applications.

Multi-Purpose Language
- Python is a programming language with multiple use cases. From creating AI-based web applications to game development, it is a great choice for every type of web app. It is also useful for web scripting, cybersecurity, middleware development, security operations, etc.
- Python provides leverage to developers when they need to integrate multiple things into a single application. Because the code is powerful, the application can handle these integrations hassle-free.

Easy and Flexible
- Developers find Python easy to learn and quite flexible. The syntax is clear and easy to understand, making it perfect for beginners who want to begin their programming journey. In addition, Python simplifies complex concepts, and anyone can use the code to write complicated applications without hassle.
- Python is highly flexible as well as developers get the utmost versatility when working with Python. They can integrate technologies like Java, C, C++, etc. Additionally, its open-source nature makes it easily available. As a result, developers can make powerful upgrades in the programming language for better usage.

Massive Community
- The Python community is growing by leaps and bounds. Because it’s open-source, developers can take advantage of the source code and make modifications that can be useful for everyone in the community.
- Apart from that, numerous resources can help developers understand and master the programming language. They collaborate on different projects and provide solutions to queries with complete specifications. The community is multiplying every day as Python continues gaining popularity in web development.

Data Science Advantages
- One of the major reasons Python web development solutions are in high demand is their compatibility with data science. Python is a key programming language for data science, analytics, visualization, extraction, and processing.
- Any web application that works with data can use Python to build a powerful data-based solution. Hundreds of libraries exist for statistical analytics, scientific computation, data visualization, and other data-related tasks. Developers can use these libraries and build solutions like recommendation engines and other tools.

Build Powerful Web Applications With Python

Python is a high-performance, flexible, dynamic programming language for web application building. Today, web developers find it easy to create lag-free and powerful web applications – thanks to Python’s prowess. In addition, it has diverse use cases that help companies build any type of application they want. It is also scalable, open-source, and flexible enough to help developers build relevant applications that can be updated based on user requirements.

If you are looking for a high-quality web application, our experts at BoTree Technologies can help. We are a leading Python app development company with the successful delivery of over 250 projects.

Get your FREE CONSULTATION today!

Development SaaS

How AI can Help Software Testing

Miley on January 4, 2023

Software testing is an essential part of the software development process, as it helps ensure that the developed software is of high quality and meets the requirements of its users. However, manual testing can be time-consuming and error-prone, making it necessary to explore other options to improve the efficiency and effectiveness of software testing. One such option is the use of artificial intelligence (AI) in software testing services.

AI has the potential to revolutionize the way software is tested, as it can automate many of the tedious and repetitive tasks involved in testing, freeing up testers to focus on more complex and challenging tasks.

AI can be used to automate the following aspects of software testing:

Test Case Generation: AI can be used to automatically generate test cases based on software requirements and other relevant information. This can help ensure that all the critical scenarios and edge cases are covered during testing, leading to more comprehensive testing.

Test Case Execution: Once the test cases have been generated, AI can be used to execute them automatically, freeing up testers to focus on other tasks. AI can also monitor the execution of the test cases, providing real-time feedback on the progress of the testing.

Test Case Evaluation: AI can automatically evaluate the test cases’ results, identifying any failures or issues that need to be addressed. This can help testers quickly identify and fix any problems, improving the overall quality of the software.

In addition to automating the various tasks involved in software testing, AI can also help improve the accuracy and reliability of the testing process. By using machine learning algorithms, AI can learn from previous testing experiences and adjust its approach accordingly, leading to more accurate and reliable results.

Overall, the use of AI in software testing company has the potential to greatly improve the efficiency and effectiveness of the testing process. By automating tedious and repetitive tasks, AI can free up testers to focus on more challenging and complex tasks, leading to better-quality software and a more efficient testing process.

Using AI with software testing can greatly improve the efficiency and effectiveness of the testing process. By automating tedious and repetitive tasks, AI can free up testers to focus on more challenging and complex tasks, leading to better-quality software and a more efficient testing process.

Software development — A schematic representation of the software development process

One way AI can be used in software testing is to automate the generation of test cases. This involves using AI algorithms to automatically generate test cases based on the software requirements and other relevant information. This can help ensure that all the critical scenarios and edge cases are covered during testing, leading to more comprehensive testing.

Another way AI can be used in software testing is to automate the execution of test cases. Once the test cases have been generated, AI can be used to execute them automatically, freeing up testers to focus on other tasks. AI can also monitor the execution of the test cases, providing real-time feedback on the progress of the testing.

AI can also be used to automatically evaluate the results of the test cases. This involves using AI algorithms to analyze the results of the test cases and identify any failures or issues that need to be addressed.

Insights SaaS

3 Signs You Need an Email List Checker

Miley on October 27, 2022

An email list checker is essential to a successful email marketing campaign. Without a clean list, your emails are likely to end up in the spam folder. And they can get messy. You may have duplicate addresses, misspelled addresses, and people who unsubscribe from your list.

But, keeping your email list clean is essential to your email marketing strategy. A clean email list will improve your deliverability, which is the percentage of emails that are successfully delivered to recipients. It will also help you maintain a good sender reputation, which is the overall rating of your IP address and domain.

In this detailed article, we’ll expose three detrimental signs that indicate it’s time for you to clean your email list and remove any inactive or invalid subscribers.

Let’s hop in.

What Is an Email List Checker?

Email list checker is an automated tool that helps in the process of identifying and removing invalid email addresses from your contact list. This is important to do periodically in order to maintain a high deliverability rate and avoid getting your emails marked as spam.

This helps to improve deliverability and ensure that your messages are reaching the people who want to receive them. There are a few different methods you can use to clean your email list, including automated verification, double opt-in, and bounces processing.

If you have a large number of invalid email addresses on your list, it can be helpful to use an automated tool to remove them. This will save you time and help ensure that your emails are getting delivered to valid addresses.

Signs That You Need To Clean Your Email List Using an Email List Checker

Your email list is one of the most important tools in your marketing arsenal, so it’s important to keep it clean and up-to-date. Here are some signs that you need to clean your email list:

You’re seeing a decrease in open rates. If your open rates are falling, it could be because your list is full of inactive subscribers. A healthy email list should have an open rate of at least 15%.
Your bounce rate is high. A high bounce rate is another sign that your list is full of inactive subscribers. A healthy bounce rate should be below 5%.
You’re not seeing any results from your campaigns. If you’re not seeing any results from your email marketing campaigns, it could be because you’re targeting the wrong people. A clean email list will help you target your audience more effectively.

How To Clean Your Email List Like A Pro?

Woman — A young woman is working at her laptop

Using an email list checker to clean your email list is important to keeping your deliverability high and preventing your emails from being marked as spam.

Here are some tips on how to clean your email list:

Remove invalid or inactive email addresses. If an address is invalid, it will bounce back when you try to send a message. Inactive email addresses are those that haven’t been used in a long time.
Unsubscribe from people who have never opened your emails. These people are probably not interested in what you have to say and could hurt your deliverability if they mark your messages as spam.
Delete duplicate entries. Duplicate email addresses can cause problems with deliverability and also make it difficult to track opens and clicks.
Remove any addresses that have opted out of receiving emails from you.

How to Test Your Email Server and Inbox Placement

Email servers and inboxes are constantly changing and evolving. As a result, it’s important to regularly test your email server and inbox placement to ensure that your emails are being delivered correctly.

Here’s how to do it:

Send an email from your email server to a test account. This will help you determine whether or not your emails are being delivered correctly.

Check your inbox placement using an inbox placement tool like Litmus or Email on Acid. These tools will help you see where your emails are landing in different inboxes, as well as how they’re being rendered.

Run some tests using different email subject lines, content, and sender addresses. This will help you determine what works best for getting your emails into the inboxes of your subscribers.

Final Thoughts:

In summary, building an online business takes a lot of meticulous and calculated efforts, if you want your email marketing campaigns to really thrive, you need to make sure you have a clean and healthy email list

There are three main signs that you need to look out for when determining whether you need to clean your email list using an email list checker:

High bounce rates.
low engagement rates.
Low open rates.

Luckily, by using an email list checker, you can improve your deliverability, avoid spam traps, and keep your sender reputation intact.

SaaS

Software Support: 9 Compelling Reasons Your Business Needs it

Miley on April 22, 2022

If you think that software support is only for big businesses, think again. There are many benefits of having on-site professional support, no matter how big or small your business is.

Software support makes your business competitive. It also lets you save money over time and streamline your goals. Also, clients want to work with businesses that can keep up with the latest technological trends. In the same way, as getting information becomes faster, you need to work on the tiniest detail that allows you to achieve a faultless performance in real-time.

In this post, we’ll walk you through the seven compelling reasons why your business needs software support and why it is essential in the first place:

1. Address software issues proactively

A lot of software needs to be regularly patched and updated. The nature of software is that new features are constantly added. The user interface keeps getting updated to enhance usability. Security vulnerabilities are always a risk, and issues need to be fixed.

But the most common reason that operating systems and software should be updated is that if the applications that run on or in conjunction with them aren’t updated in a specific timeframe, issues may start to resurface.

2. Get quick and reliable support

Living in this day and age, any issues with your computer systems leads to unnecessary stress.

One of the most frustrating things that can happen to you when running a business is when a computer or network fails or doesn’t work. Any downtime in your network systems can translate to lost productivity, boost overhead costs, unhappy customers, and even revenue loss.

One of the things that you need to consider when it comes to picking technology software providers is support. Whether this is web hosting, cloud services, network services, email hosting, or web design, you must get quick and reliable support.

3. Be prepared for possible outbreaks

With technology-related issues being taken care of by software support, you can then have more time to focus on the most critical parts of your business.

Rather than being tied up with issues that can be otherwise avoidable, you can then devote the time to managing your customers, vendors, and other business processes.

4. Get in compliance with mobility

A lot is happening in the world of technology today. That’s why software vendors try their best to create the most cutting-edge technology solutions.

You don’t want your business not to take advantage of the latest tech trends. To stay on top of the trends, you might want to keep on renewing software maintenance contracts.

5. Uninterrupted access to timely upgrades

What if there has been a bug or an issue with a spectacular feature that can benefit your business? If you didn’t have software support, you couldn’t access these apparent benefits. Interruption and downtime can put you at an obvious disadvantage to your competitors who have this service and keep on updating their system if needed,

If you want to gain uninterrupted access to the latest notifications regarding the software, you need to get support. You gain access to the latest updates, free patches, and bug fixes. Many software vendors release regular patches when they encounter issues and bugs and will quickly distribute this to all of their clients.

6. Enhance productivity to meet end-user delight

If you avail of software support and maintenance, you could reap all the benefits of the latest tech advancements. Thus, you can boost your staff’s productivity. This, in turn, helps your business stay ahead of the competition.

7. 24/7 Maintenance

With ongoing software support, you’ll gain more peace of mind knowing that your systems are being looked after.

Slow Wi-Fi connection, lack of storage, server problems, and failure should also be monitored and resolved efficiently. In the long run, this will keep your business running smoothly and efficiently.

8. Better risk assessment and decision making

Excellent software apps will also give you access to such information that will allow you to make smarter decisions in the long run and take your business to greater heights.

With intelligent data reporting and predictive analysis, you can easily predict whether it’s wise that you go with a particular option that will benefit your business or not.

By doing so, you can avoid any prospective minefields that can disrupt day-to-day business operations.

9. Malware attacks are getting more notorious

Hackers are constantly out there, ready to look for any software weaknesses that they can use for their own gain. Therefore, if your software isn’t updated with the latest version, it can be highly vulnerable to hacks. Once these hackers break into your system, they will get important information about your company and clients.

In the same way, they can also hold your system to ransom. You might need to shell out money to get it up and running again. Therefore, what you need is to get software support and maintenance.

This will protect your system from potential hackers, trojans, viruses, and other malicious software programs. Similarly, your software vendor will constantly be updating, which, in turn, will keep your system secure.

When you commit time and necessary resources to improve your IT systems and your tech support team, this will help you save time and money, which will, in turn, provide you with long-term protection.

Over to You

So there you have it. Software in your business is like the oil that will keep your business running smoothly. When doing its job correctly, it can often be taken for granted. However, as soon as things go wrong, things can go to a screeching halt.

That’s why it makes perfect sense for you to pick software support and maintenance, even if there’s serious cash involved. That’s because the benefits can be difficult to ignore. Not opting for it can also lead to severe repercussions for your business in the long run. It also allows you to save time to focus on the more essential things. Good luck!

SaaS

Magento Development: is it Still the Best Out There?

Miley on March 25, 2022

Magento is one of the best and most widely used eCommerce app development platforms. Choosing Magento development services for your eCommerce platform is a wise decision.

A plethora of eCommerce or web app development platforms are available in the market, and choosing the best amongst them is a very crucial thing. A lot of deciding factors are there to choose the best platform.

What is Magento?

Magento is mainly an open-source platform that can be used to develop a flawless eCommerce web application. The best Magento development services platform has many options for in-built themes and templates.

It is a platform that provides flexibility, scalability and is expandable. Magento provides three significant varieties of its Magento enterprise edition, Magento community edition, and Magento commerce cloud edition.

Features of Magento

Magento has fantastic features that can be used for developing an excellent eCommerce platform. The features are:

Analytics and reporting
Product browsing
Catalog management
Customer accounts
Order management
Payment and shipping
Search engine optimization
Marketing and promoting tools
Site management
Mobile commerce

Advantages of using Magento

If you still doubt why to use Magento as the best eCommerce app development platform, then here are some of the advantages you can consider to clear your doubts.

It is a flexible management system

Magento is the best choice for an eCommerce platform by contrast with other platforms. The platform has an intelligent and flexible content management system.

It is compatible with every store irrespective of the product they have. Developing an eCommerce platform for various sizes and types is easy to develop with the help of Magento.

Advanced SEO

Every business owner of an eCommerce platform wishes to have a higher ranking for their application or products pages, lead in SERP of every search engine, and even in the top lists.

The owners take all the measures through which their website can rank higher on the search engine optimization page. Due to it, Magento has developed Advanced features SEO to help the owners to improve their ranking.

Extensions

Magento provides a high range of in-built extensions that a Magento developer services provider can utilize to develop an eCommerce platform. It will allow the facility to extend the Magento store feature.

The extension in feature will depend on your targeted audience and what they require. Gradually when your store gets famous, it will need more advanced features to attract users, and extensions will help you.

Highly secured

Magento is one of the most highly secure platforms compared to other eCommerce platforms available in the market. Magento follows the globally accepted security standards.

Business owners who deal with the global market have to worry more about the security of the payment they need to collect online, and according to them, Magento is the perfect fit.

Faster loading time

The main aim of Magento is to provide faster loading of an eCommerce website. According to research, the loading speed of a website plays a paramount role in increasing the users and your business.

As no one likes to wait for the website to load and if the website’s loading speed is low, your eCommerce app can lose users permanently, and if the speed is proper, it can attract more customers to your eCommerce website.

Hosting options

Magento allows various hosting options for business owners to choose from according to their businesses; it won’t be the business to stay with the hosting that is provided by the platform.

Magento allows every eCommerce store owner to select a hosting provider based on their demands openly. It will provide freedom for online businesses to choose their file and the hosting companies.

Why is Magento development the best choice for eCommerce?

Here are some of the reasons that will answer your question and make you understand why to use Magento development services. Let us go through the various reasons deeply.

It is open source

One of the primary reasons to select Magento for the eCommerce platform is that it is open source. It simply means that anyone aware of using Magento can use it easily and can use its advantages.

As Magento has 3 main editions and amongst all the three editions, Magento Community Edition is free to use. You can easily install it for free cost and can use any version of Magento Community Editions.

Magento Community

Another essential reason to select Magento is its vast community that consists of certified developers, bloggers, programmers, project managers, and much more. You can also hire a certified Magento developer from the extended community.

The Magento community assures that everyone stays on the same page. If you are a developer and facing any problem, you can rely on the Magento community to solve your problem.

Compatible for eCommerce platform

Magento is a default content management system that is compatible with online businesses. Magento allows various facilities to the eCommerce store to help the owners improve their business.

Magento also supports multiple store management, which can help the eCommerce website handle multiple stores simultaneously. It also has various payment gateways useful for making in-app payments to provide a smooth purchase to the customers.

Superior support

It is integral to have strong support for running a successful online business, and it is also essential for business growth. So when it comes to online support for the eCommerce store, the technical support team will handle the critical things.

High performance

Magento provides high performance to the eCommerce store with the faster page loading speed, query processing time, and other static and dynamic operations.

It assures high performance for your eCommerce website even by using minimum server resources. Magento understands the disadvantage of the low performance of the website, so it provides such facilities to improve the performance.

Multitasking

Magento enables eCommerce to do various tasks simultaneously, and it will be easy to perform other essential tasks simultaneously while monitoring the Magento website’s performance.

Thus it also helps you to save your precious time. The owners and developers can also handle the items, bills, customer information with just a single admin panel that is user-friendly.

Conclusion

The above blog shows the benefits and reasons why Magento is considered the best eCommerce platform. Magento is the most loved platform for business owners and developers as it provides various facilities to improve the business.

One can hire a certified developer who is willing to have a successful eCommerce website for their business. Magento platform provides a smooth experience to the users for shopping through the website.

About Author:

Rahim Ladhani, CEO and Managing Director at Nevina Infotech, Enterprise Web App & Mobile Application Development Company, helps global businesses grow by the eCommerce website development services.

LinkedIn:- https://www.linkedin.com/in/rahim-ladhani-7841a237/

Development SaaS

Why Unit Testing is Important in Software Development?

Miley on March 2, 2022

So finally you have decided to delve into the software development world, great start! I hope you won’t miss out on the penultimate step that is supposed to be taken before the launch of the software product to the market. I am talking about none other than software testing!

Of course, till now it has been pretty common for businesses to ignore this step due to enormous reasons such as it is not budget-friendly or it’s fine what we need is a properly developed software. More or less, I have heard many people saying that this would lead to no major consequences. Well, what you may miss out on is software testing is a must-do thing as it offers a plethora of benefits ranging from enhanced product quality to improved security, detect compatibility with different devices and platforms and a lot goes more.

However, I am not going to get into the details of what software testing is or why one must look into finding relevant software testing services as I am pretty sure there are many posts written on a daily basis. The following post focuses on what unit testing is and why unit tests are a significant aspect of the software testing space. So without any further ado, let’s begin!

Define Unit Testing?

As the name implies, unit testing can be considered as a subset of software testing where components are being tested individually. In any software testing life cycle model (STLC), unit testing is the very first level of testing and it comes prior to integration testing. In other words, I would say that unit testing is a white-box testing method mainly performed by the developer. However, this is not true for each and every case as of now, developers due to time restraints are unable to conduct relevant tests due to which QA engineers have to barge in.

As mentioned earlier, unit testing emphasizes individual units of the software being tested separately. For example, one can test different computer modules to ensure whether they are fit to use or not. This is mainly done to check whether it’s the developer’s mistake or not. Moreover, you can consider it an approach to check how functionally appropriate these modules are individual.

So what is the main objective behind conducting unit tests?

A part of code can be separated
To check whether the code is correct or not
Thorough check through functionality for smooth procedures
Fix errors and easy debugging process to save time, money, and energy
Enhance code reusability

Types of Unit Tests

The ultimate objective of unit testing as mentioned above is to double-check whether things are working as they are supposed to in the first place. But this type of testing is more detailed checking every module individually. You see, the entire system works wonders only if the individual parts are working in great condition. Now there are two types of unit testing: one is manual testing and the other is automated testing.

Now what happens is software testers most of the time tend to choose the automated method. The reason being it’s quick offers accurate results and best when it comes to performance. Here developers are initially asked to write a specific section of test code so that functions can be tested automatically. On the contrary, The manual approach is a bit time-consuming as here one needs to follow a specific procedure for everything to work effectively.

Importance of Unit Testing in Software Development

Now, why is unit testing important? Well, unit testing offers a wide range of benefits in the entire software development process. Hereby performing unit testing software developers won’t be just going through the components of the software individually but also can spot errors in the unit testing phase. Further in case of any error occurs, developers can debug it right away!

Now many of you often get confused between unit testing and test-driven development. Well, there is a difference! There is no specific way of conducting unit tests. I mean one can write them before the code is implemented and even after that. Now when it comes to test-driven development, many of you have this misconception that it is a testing technique. It’s not! This can be considered as a software development practice where different tests are being implemented just to define the code functions. These codes haven’t been written yet! Unlike unit tests, the main goal of test-driven development is to improve the code right on during the development process. Not to mention that unit testing ensures the creation of bug-free code. Now without any further ado, let us begin why it is important to conduct unit testing

1. Unit Tests enhances the code quality

Software developers generally do is they write unit tests first and then write the code. This happens most of the time while conducting test-driven development. And you know what’s the best part, if the code somehow doesn’t meet appropriate requirements or specifications then the code won’t be added. Moreover, here developers can easily modify the code. Yes, even after such modifications there is no change in the functionality of neighboring units. Everything stays the same yet different.

In case, if something happens to the code, nothing can stop developers from identifying the root cause in the given time. Yes, they no longer will be asked to unwieldy go through the codebase to spot the issue. This is the pure magic of unit testing. Now does this mean the code adheres to specified standards? Absolutely!

2. Makes the Agile Software Development Process

Another crucial advantage of unit testing is it makes the development process more agile. Now in a general scenario what happens is when developers try adding more and more features just to make the software more attention-grabbing, they likely or unlikely are asked to change old design and the code. Now, this is a lose-lose situation. On one hand, you are changing the code and on the other hand, you are running out of your budget. As a solution, to refactor things accurately, it is advisable to conduct unit test cases in place.

Unit testing and agile programming are more like chocolate and peanut butter. So to conduct safe refactoring, choose this combo right away!

3. Documentation

Of course, documentation is extremely important whether it’s unit testing, integration testing, or any other software testing type. And unit testing offers very detailed documentation to assist professionals conducting the software development process. In case, if the developers get stuck or misguided, the developers can go through the document at any point in time.

4. Early Detection of software bugs

Issues found at an early stage are the best way to conduct the development process. Now since unit testing can be conducted before and after code is implemented. It becomes pure bliss for developers as they can find issues, fix them and all this happens without interfering with other pieces of code.

5. Changes and Integration Made Easier

Refactoring the application code, Another crucial benefit worth considering here. Here, once unit tests are conducted by professionals can decipher the code that might be hindering the overall app development procedure. By conducting unit tests, the scalability and maintenance of the code automatically improve.

6. Software Is Tested Prior to Delivery

As a developer what is the prime need while writing the code? To ensure that it operates in the best manner possible. And Unit Testing is one such way that can make this happen!

7. It significantly lowers development costs

Now have you ever wondered what happens if the errors are detected later on? Of course, first of all, high loss of money! Then you have to make several system changes. It may quite interest you to know that the price of detecting an error in a unit test is way lower than the price of doing everything right from spotting to fixing errors on other levels of testing. Performing unit tests is all about high-end savings whether it is in the context of time, money, and energy.

8. Design

Psychologically speaking, writing the tests compels a developer to think hard. Most of the time, the life of developers becomes monotonous and they just start working on the process before writing the code. Unit tests won’t let this happen! Apart from making them think, developers can focus more on creating intimidating designs. You only get to know its worth unless it is being tested in time. Similarly, what is the code’s responsibility? This should be your prime concern before you even begin developing.

9. Unit Test improves Performance

What would any business expect from software? That it has to be best in regards to performance, right? And conducting frequent unit tests definitely results in enhanced performance of the product.

10. Provides a Chance for Continuous Integration

Software development is a continuous process where we see a team of software developers working on several features which are cross-cutting concerns. Now if by any chance a developer makes a breaking change and other members are unable to figure that out what could happen? Fortunately, we have a CI server.

CI servers are pretty much beneficial because it not only handles the merging and compilation precisely but also can run your tests whether it’s a functional, unit, integration, etc.

Conclusion

Again I would say all about the software testing realm is very subjective though it does have a brighter side there are certain situations where it might not be a good fit. At the end of the day, it’s the way you make things work. So that’s all for now! In case you have any doubt or issues, feel free to mention that in the comment section below.

test code, unit test cases, unit testing phase, unit testing ensures, code unit testing, documentation unit testing

SaaS

How to Become a Pro at Web Designing? All the Dos and Don’ts

Miley on February 7, 2022

What’s the first thing that you notice on a website? Is it the design or the layout? Or are you more interested in how user-friendly the interface is? Priorities of a web design vary according to designers’ preferences. However, there are certain elements that every designer should take care of. Your top priority should be making them fun and enjoyable.

For the newbies in the industry, it can be a bit of a daunting task. If you find yourself lost and aren’t sure what are the dos and don’ts for your web design, you’re in the right place. As the experts of affordable web design services, we have curated a list of all the dos and don’t that will surely help you in your journey as a web designer.

Let’s Talk About the Dos First

1. Keep the Interface Consistent

One of the primary principles of a good UX is to maintain consistency throughout the design. The overall look across the website pages should be similar rather than being majorly different. Consistency of color schemes, navigation, and writing style will positively impact the UX.

Simply put, consider your consistency a double-edged sword. If it’s not designed properly, the outcome will result in a poor design when you try to make the other parts consistent. So, make sure your design is usable and then move forward with consistency.

2. Should be Easy-to-Navigate

Easy navigation is the foundation of usability. When your website is easy to navigate, it acts as the primary interaction technique. Without it, the visitors cannot find what they are looking for and will leave disappointed. Try to keep too-level navigation for the essential navigation options and sub-navigation with clear and specific categorization. You should also ensure using clear labels for better navigation and easy words to ensure everyone understands them.

Furthermore, your website should be built in a way that takes the users to the destination with a maximum of three clicks. If it takes them more than that to reach their desired option, you need to make some improvements. Including navigation options in the footer is also a good idea. When people can’t find what they are looking for in the tabs, they turn to the footer. So, make sure it has all the essential labels.

3. Make Scanning Easy

Truth be told, no one likes to read everything on the website. When someone visits, they expect everything to be right in front of them, and they can find their desired option by quickly scanning through. Your job as a designer is to ensure that everything is clearly visible and the visual hierarchy is top-notch. By visual hierarchy, we mean that elements should be arranged according to their importance, such as where the eyes should focus first, second, third, and so on.

To make scanning easy, here’s what you need to do:

Avoid text walls – rather than stuffing the page with a lot of text, arrange the information in the form of chunks to make it easier to skim through.
Highlight what’s important – you should put more visual weight on the critical elements. For instance, the call-to-action buttons should stand out, so they catch the visitors’ attention right away. You can use different fonts or colors for highlighting.
Stick to a grid – Scattered information won’t do you any good so, try to make a grid layout. A grid will allow you to organize information and make it look more presentable. It will make it easier for the visitors to get the information and prevent them from getting lost.

4. Pay Attention to your Content

The design and visual appeal of your website are not everything. Sure, it helps grab the viewer’s attention, but if the content inside is low-quality, there is nothing that will encourage the visitor to stay on your page. So, to give them something to stay for, you need good content. If you want to make your website a good one, both visuals and content are equally important. Make sure that the web design complements the content and fulfills all requirements.

Only add the content that’s relevant to your website. Irrelevant content will only kill your website’s image and confuse your visitors. Every word should be valuable for the visitors and offer the information they are looking for. You should also avoid the use of unnecessarily complicated terms. The website is supposed to be easily understandable by everyone, and using difficult words won’t make it look fancy.

Now We More Towards the Don’ts

1. Don’t Test Your Visitors’ Patience

Did you know that 54% of people expect a web page to load within 3 seconds? If it takes longer than that, they’re likely to abandon your website, and that’s something no web designer wants. So, if you want to ensure that your visitors stay on the site, you shouldn’t test their patience. Your web page should load in 2 seconds or less. That’s why high loading speed should be your priority. If you pay attention to the loading time, the chances are that 79% of the people will revisit or even share your website!

2. Don’t Confuse Internal & External Links

You might not know this, but visitors expect different behavior from internal and external links. Therefore, you should keep a clear distinction between them both. Your internal links should open on the same page, so the users have the option to use the back button and return to the initial page. Even if you want to direct them to a new tab, add a warning before automatically opening it. The notification can go along the lines of “opens is a new tab.” On the contrary, all external links should open in new tabs so users know that they are now entering a new source.

3. Don’t Include Too Many Typefaces

As a beginner, you might find it tempting to use too many typefaces; don’t give in to your temptations. Using five or six different fonts and uploading your own fonts is a rookie mistake. It makes your interface look childish and doesn’t give it the classic appeal that you want. Keep it classy and simple, as too many variations can be distracting and confusing. Look at your website from a viewer’s perspective, and you will agree that significant variations in the typefaces can be borderline annoying.

Summing it Up

That being said, your website is your brand’s image. If you fail to satisfy the visitors, they will move on to your competitors, and that’s the last thing you want. So, with every decision, put yourself in the viewer’s shoes and then proceed accordingly. When you ensure offering a delightful experience to your visitors, you will thrive as a web designer.

Author Bio:

Sophie Handrix was born in New York & has vast experience in the designing industry. She is working at Adravity.

Martech SaaS

5 Examples of Progressive Web Apps

Miley on December 27, 2021

Progressive web apps are increasingly finding favor with companies globally. It allows companies to engage better with their clients.

You may ask, what is a Progressive web app?

These are websites that look and function like an app. They use the latest technology to offer the users’ app-like experiences right in their browsers.

To explain to you in detail how progressive web apps helped companies achieve their goals, I have listed some real-life examples here.

Top progressive web apps that achieved their goals

Tinder

The first choice of the millennials when they are looking for a dating app is Tinder. If you look at the structure of this app, you will find that its main focus is mobile users.

Recently, this immensely popular online dating app decided to invest in a progressive web app to target new markets.

While building this app, one of their key goals was to maintain 1:1 feature parity with their existing native application. And if you look at their newly launched progressive web app, then you will find that they have succeeded in this task.

The key points of this app that make it a grand success include the following.

The size of this app is just 10% of the existing native app.
Short development cycle.
The number of users swipes and messaging increased.
The session time of the users also increased significantly.

AliExpress

AliExpress is another example of how the progressive web app helped a company to significantly improve the users’ engagement online.

This hugely popular e-commerce website was struggling in its effort to offer a highly engaging web experience to its users. The company experimented with the concept of using its mobile website to attract non-app users to download their app – this experiment did not give them the desired results.

To rectify the situation, AliExpress looked at various types of web apps and then decided to create a cross-browser progressive web app.

This decision was a smash hit with the users and the overall performance of the website increased significantly.

To help you understand the level of success of the new progressive web app of AliExpress, you need to look at its key performance indicators.

The conversion rate increased dramatically by 104%.
The number of pages visited per session also doubled.
The number of time users spends per session also increased by 74%.

Pinterest also chooses to go with Progressive Web Apps as it aligns well with its business goals and objectives.

The planners at Pinterest were stumped on how to offer highly engaging service to those users who were struggling with low bandwidth or have a limited data plan.

After analyzing the viewer’s activity on their mobile website, they discovered that only 1% of the new users either signed up or logged into their account.

To meet this challenge, they launched their progressive web app and were astounded by the results. Some of the important highlights of their progressive web app include the following.

A huge jump of 103% in active weekly users numbers YoY.
The session length also increased dramatically by 296%.
The rate of signup YoY also saw a gigantic jump of 843%.

Starbucks

Starbucks always believed in offering its customers a great experience and a good value for their money.

Therefore, with the rise of mobile users, they quickly identified the potential and decided to offer a highly engaging mobile-first experience to their users.

They decided to do this through their progressive web app and the engagement statistics of the app show that it was a big hit among the users.

Some of the points that would buttress my argument regarding the massive improvement Starbucks saw after investing in a progressive mobile app are as follows.

It offered the users ordering offline ordering options.
The performance of PWA was significantly faster than the legacy native app.
The users used the app from their home screen an average of four times a day.
The session time was more.

Twitter

Twitter is a hugely popular social media giant with a user base of several million.

Twitter from its early days focused on offering a mobile-first experience to its users.

However, in the emerging market, they faced the problem of users with limited bandwidth as well as legacy mobile devices.

For them, progressive web apps offered an optimum solution of offering their new users in the emerging markets a solution that offers feature parity with their existing mobile app.

The result of this investment was dramatic, to say the least. Twitter saw an overall improvement in all performance indexes of their progressive web app some of which include the following.

The number of tweets sent increased by 75%.
The length of each session also increased by 65%.
The bounce rate was brought down by 20%.
The frequency of tweets by average users increased to 4 times a day.

Conclusion

The examples I have put together in this article show conclusively why companies all over the world are slowly switching over to the progressive web app.

SaaS

Is WhatsApp Chatbot Right For Your Business Growth

Miley on October 21, 2021

WhatsApp has approximately 1.5 billion monthly active users in 180 countries, making it a messaging industry pioneer. Furthermore, the app has 96 million downloads in February 2020, demonstrating its widespread appeal. Although WhatsApp began as a platform for consumers to interact with family and friends, a portion of the network is now used by businesses to communicate with customers.

As a result, the WhatsApp Business API and WhatsApp Business application were created. WhatsApp for Business was created to assist medium and large enterprises in engaging with consumers all over the world and sending quick and automatic responses. We will learn about the WhatsApp business, the WhatsApp chatbot, and its different benefits and applications in this article. Let’s get started!

Reasons How WhatsApp Chatbot Is Right For Your Business:

Omnipresence:

Customers who have had a positive experience with customer service are more inclined to buy from the company again. Customers want businesses to be where they are when they need them. A chatbot takes care of the “when” with its 24/7 automation. WhatsApp also allows you to optimize for the “where” because of its massive market penetration. Your brand and organization are never more than a click away with WhatsApp. Your products are simple to find, and your services are simple to use.

Human intervention:

The issue with brands’ unmanned channels/tools is that human intervention is never fast enough. An email thread can take hours to enlist the help of the appropriate department or agency. Humans, on the other hand, can effortlessly and instantly pick up chats from a WhatsApp Business Chatbot. This allows agents to provide outstanding customer service without having to deal with thousands of repetitive interactions.

Excellent Metrics:

WhatsApp is one of the most effective marketing platforms available. WhatsApp achieves outcomes that leave its competitors in the dust because of its convenience and simplicity. Furthermore, the best WhatsApp chatbot has a delivery rate of 100%, a read rate of 95%, and a conversion rate of nearly 3x that of other channels. This guarantees that your brand’s digital assets engage all of the people who are supposed to see them.

Simple To Automate:

A chatbot enables businesses to automate a major portion of their consumer interactions. WhatsApp Business chatbots can handle everything from generating and qualifying leads to automating FAQs and decreasing support tickets. But that’s just the start; Verloop enables businesses to automate even more. Automatically transfer data from your chatbot to your preferred CRM/OMS system. Use webhooks to pull data from your systems and offer it to your customers in a seamless manner.

How WhatsApp Chatbot Is Right For Your Business?

WhatsApp business chatbots provide businesses with a fantastic opportunity to reach out to a larger audience and provide them with the best customer care that keeps them coming back to you. The following are some of the advantages of using a WhatsApp chatbot for your business owners:

Small, family-run businesses, as well as major corporations, can use the platform

Chatbots on WhatsApp provide a more enriched client experience, which aids in customer retention and engagement

Enhances customer interactions while increasing brand exposure and loyalty

Makes your company accessible through a variety of methods

Clients can receive broadcasts and outbound notifications

Businesses can use an interactive and visual medium to connect with customers

WhatsApp is available worldwide (except in China), allowing you to create a customer-centric chatbot that caters to a global audience

Functionality Of WhatsApp Chatbot:

The following are the top 3 functionalities of the WhatsApp chatbot to look upon:

Secure:

WhatsApp is one of the most secure services on the planet because of its end-to-end encryption. End-to-end encryption on WhatsApp means that only you and the person with whom you’re conversing can read what’s sent, with no one in between, including WhatsApp. As a result, WhatsApp is an excellent platform for sending messages containing sensitive information. WhatsApp can be used to send OTPs, transactional updates, and follow-ups.

Media Rich:

Apart from its mobility and ease of use, WhatsApp’s media richness makes it an excellent platform for businesses to communicate with their customers. Unlike email or phone support, brands can send photographs, videos, gifs, audio recordings, and documents using WhatsApp.

Ease Of Use:

WhatsApp is known for having one of the most user-friendly and straightforward interfaces available. As a result, all clients will be able to use the platform to its full potential – without needing to be technologically savvy. This facilitates user onboarding and increases user retention. When businesses utilize WhatsApp Business Chatbots for customer service or lead generation, their customers get the same great experience they’ve come to expect.

Wrapping It Up:

Today’s businesses recognize the necessity of reaching out to clients where they are already. One of the most significant benefits of WhatsApp Business and WhatsApp Business chatbots is that they can assist in the development of a steady and long-term relationship with your clients without requiring them to seek you out on multiple platforms.

Businesses can profit from the benefits of a devoted audience and better engagement afforded by WhatsApp by developing a user-friendly chatbot. Customer support operations may be streamlined with the correct chatbot platform, and your consumers will receive better service than your competition.

________________________________________________________________________

Author’s Bio:

Alishba Memon is a content writer at Botsify. She is a staunch believer in the theory of making anything happen. She specializes in SEO writing and content writing. She aims to spring up in a pragmatic way.

Head Shot:

Links To Profile:

LinkedIn: https://www.linkedin.com/in/alishba-memon-2b38a7190/

Twitter:https://twitter.com/ialishbamemon

Facebook: https://www.facebook.com/amdec24

Email: alishba@botsify.com

Development SaaS

Progressive Web Apps: Future Of Web Development

Miley on October 14, 2021

Introduction

Mobile devices, such as smartphones and tablets, have changed the way that many people access the internet.

According to Statista, there are 7.1 billion smartphone users in the world now, which indicates that 80.76% of the world’s population owns one. These numbers show that a huge amount of internet users are now connected via mobile devices.

A very important challenge faced by businesses is how to reach out to both mobile and desktop customers without having to create and manage both a mobile app (iOS and Android) and a responsive website.

With so many people using mobile devices to browse the web, developers have started designing more simplistic websites for users who don’t have time to download bulky applications.

These websites are called Progressive Web Apps (PWA), and they behave like native mobile apps but can be accessed from almost anywhere with an internet connection. Because of this, PWA is the latest trend in web development.

In this Progressive Web Apps post, we’ll cover what PWAs are and the difference between Progressive Web Apps and native apps. We’ll also go over some of the benefits of developing a PWA and how organizations use PWAs.

What are progressive web apps?

Computer — As seen on monitors, the new website is developed

Progressive Web Apps (PWAs) are web applications that use modern web capabilities, such as service workers and push notifications, to deliver an app-like user experience, such as working offline or push messages, making them more user-friendly than traditional web apps.

Components of Progressive Web Apps (PWAs) include a website, which is the basis for your application; service workers, which allow PWAs to work offline or on low-quality networks; and a web manifest file, which describes the web app to the browser so it can be displayed full screen on launch.

Website

The first step is to create a website that will serve as the basis for your application. It should adhere to responsive web design principles and be as small as possible: the first interaction should be quick and painless. There is no need to install a development environment because PWAs are created using HTML, CSS, and JavaScript, just like any other website.

A website that uses different technologies (e.g. web app manifest, push notifications) to make it act like an app. The web app works like a normal website, but once saved to the device home screen, it can send push notifications and work offline.

Service Worker

A service worker is a script that runs in the background of your application. It is only active when you’re online, which allows you to send push notifications and keep data synchronized even when the web app is closed.

Website Manifest File

A manifest file is a simple JSON file, which tells Chrome how your web application should look once installed on the user’s device. It provides information about the application’s name, its icon, where to start or activate it, and more.

Top benefits of progressive web apps

There are many advantages of using PWAs over traditional native applications, and they include:

Smaller and lighter

The average application is about 25MB, while PWAs are usually less than 100kb. This is because the only file required to run a PWA is the manifest.json, which can be as little as 4kb in size.

Budget-friendly

They are a cost-effective way to engage with your existing user base and gain new users as they can be saved to the device home screen. It is also possible to send push notifications to both Android and iOS devices without building two separate applications.

Easy to maintain

Because PWAs are web-based, there is no need to update them separately. Instead, they can be updated as and when required, directly from the server. This means no additional storage space on the device is used as well as the user requires less effort as they don’t have to download a new application after an update.

Low bounce rate / increased customer engagement

PWAs provide a way for users to engage with your website even when they’re offline. For example, users who add your web app to their home screen won’t have to wait for it to load each time they open the browser, which leads to lower bounce rates resulting in higher customer engagement.

Offline mode

PWAs also work offline and can be used even when the device is not connected to a network. This is because the data required to use the application is stored locally. This means that your site will still be accessible even when a connection isn’t available, ensuring continuity of service and making it an attractive option for users with poor or no internet connectivity.

No app store submission

There is no need to go through the app store submission process and wait for approval. The Google Chrome store automatically detects changes made to the manifest file, allowing you to distribute updates directly from your server without resubmitting your app or making changes on a developer’s end.

Use of hardware features

PWAs can be used to access a device’s hardware, such as the camera or microphone, without going through the app store submission process. This is useful if you want your users to take photos and upload them directly to your website – something that would otherwise normally require an app store submission.

Mobile like behavior

PWAs behave like mobile apps and load instantly on devices. They can also send push notifications to users, which means you can stay in touch with your customers without them having to manually check for updates.

Progressive web apps vs native apps: Difference?

Gadets — Progressive web apps are the future of web development and are easy to access

A native app is a non-web program designed for a specific platform, written in a programming language specifically for that platform. This means it can only be run on the operating system for which it was developed, while PWAs work across different platforms, including iOS and Android devices.

A progressive web app uses modern web standards to provide an app-like experience using Application Cache (AppCache) and service workers. These features must be used in combination to take advantage of the “app-like” nature progressive web apps provide.

One of the main differences between a PWA and a native application is that PWAs run on different platforms, while native apps are for one platform only. This means fewer development costs as well as app store fees. Additionally, there’s no need to build or maintain two code bases since they can be built and maintained on one platform.

PWAs run on browser-like websites, while native applications are installed onto a device like traditional software. This distinction makes PWAs more secure, reliable, and faster than native applications.

Cost of development and maintenance

Native apps require developers with expertise in the particular platform for which they are intended, as well as a great deal of time, effort, and monetary investment. This means native app development is usually more costly than PWAs.

Due to their browser-based nature, PWAs can be tested on real devices through an emulator or a simple addition of a meta tag on the website’s head section. No installation is required, so it can be tested directly from a web browser. This saves time and lowers development costs since no developer expertise is required for specific platforms.

Convenience

PWAs can be easily distributed and updated on the web, while native apps must go through an app store where they need to meet strict requirements set by platform owners. This means that the frequency of updates is greatly increased for PWAs.

SEO & discoverability

PWAs are discoverable through search engines, making them a quick way for users to find your app. Since they behave like traditional websites, PWAs also have the advantage of being indexed by search engines as opposed to only those that meet specific store requirements or those that are submitted as per store guidelines.

Security

PWAs are more secure than native applications since there is no need to protect the operating system or device from application threats.

Installation

A PWA does not require installation like a native application, making it easier and more convenient for the end-user. However, some browsers will prompt users to add the website as an app if they visit often enough. With this method, there is still no need for an application store submission or update process since PWAs can be updated from the browser itself.

Performance

PWAs are faster than native applications since they run on a web engine rather than directly on the device. In contrast, they may be slightly slower when compared to a fully optimized native app. However, this difference in speed is offset by their advantage of being updateable from within the browser itself with no outside interference required.

How Do Organizations Use PWAs?

Leading businesses are driving increased support for PWAs by adopting that they are used to their maximum potential. Below are some instances of progressive web apps to demonstrate the growing importance of progressive web apps:

Google is using PWAs in their NewsStand, which offers users the ability to browse various topics, download content for offline browsing, listen to podcasts, and more with little data usage. On top of that, Android users will now see an “Install” button when they search for apps on the Play Store – this feature will be rolled out later this year.

Apple app store functions as a PWA that allows users to search for apps from their browser, then install them from the mobile device itself. This is similar to how Google Search works on Android devices with the Play Store.

Forbes is using PWAs in a way to improve page views and time spent on their site. Instead of visitors having to wait for the web page to load with ads, Forbes has created a PWA that allows users to download content for later use when they have no connection. Additionally, when not online, users can still read articles from the cache version of the website allowing for a more fluid user experience.

Flipkart also uses PWAs in their online shopping experience by keeping track of user preferences and allowing for context-based search results. Customers can also integrate the Flipkart app with the website, so they don’t have to leave the device to check out.

Twitter has been using PWAs for a while now, allowing users to open the app from a mobile browser without going through any extra steps. This has been great for users since opening links from non-native apps fall back to mobile websites.

Conclusion: Are PWAs the future of web development?

PWAs are becoming more and more popular among smaller companies that want to increase their user base but don’t have the funds for a fully-fledged app. They’re also great for larger corporations who are already used to web software which can save them time, money, and effort when it comes to updating content or rolling out new features.

The bottom line is this: PWAs may not be able to replace native apps altogether in every industry – but they offer many benefits that make them worth considering if you’re looking into creating your own mobile application. If you need help deciding whether progressive web applications are right for your business needs, contact our web development company today! Our team of expert developers and analysts will show you how we’ve helped other businesses succeed with PWA solutions.