Category: SaaS

DevelopmentInsightsMartechSaaSSEO

8 Warning Signs of a Bad Website Host Provider

Your web host is one of the most important aspects of your website. Thus, choosing a good web host is recommended to ensure that you can easily optimize your website, as well as provide an excellent user experience.

A poor hosting provider not only hurts your search engine rankings, but it will also cost you a lot of money in the long run. It is because your web hosting can play a significant role in how search engine bots can crawl and index your website.

Fortunately, you can spot the warning signs that will tell you whether or not you have a good web host.

Frequent downtime

While a web host could not precisely guarantee you a 100 percent uptime, it is not a good sign if it is frequently down either.

Frequent site downtimes can decrease your site’s overall traffic and conversion, and eventually, your bottom line. You might have to pick another web hosting provider and migrate your site if that is the case.

Poor customer support

No provider in the market could guarantee that your site will not encounter any problems or issues along the way. However, a lousy hosting provider can create issues like having a reduced response time and inadequate technical support.

If you cannot talk to anyone in your host’s support team as to why you are experiencing some issues, then it is high time that you switch to another web host.

Slow loading time

The amount of time it takes for your site to load is a determining factor whether or not you will be able to convert more sales.

There is nothing more frustrating than having to wait for a site to load. So, if your website is taking too long to load, there might not be enough bandwidth across the host server.

Cheap hosting companies will be selling shared hosting to numerous websites. They will bog down the processors and bandwidth across the server. The result? A slow-loading site.

So, if your site is taking more than three seconds to load, it might be time to switch to another web hosting company.

Insufficient storage space

The amount of storage space that you need will usually depend on the type of website you are running.

So, if, for some reason, your current web hosting provider is unable to meet your needs, you should start looking for a new hosting company. That way, you would not hamper your site’s productivity.

Inadequate security features

Your website should have top-notch security. A cheap web hosting provider will not provide you with security applications, leaving your site compromised and open to being hacked.

If your current web hosting company is not offering security features like a firewall, anti-malware applications, and anti-virus software, then you could risk losing that information and get hacked.

Choose a web host that will offer you strong security so that all your information and data are safe. Also, if you are running an e-commerce store, your data is not the only thing that is at risk ‒ your consumer’s data as well.

Pick a web hosting company that will give you and your customers’ strong security features that will keep your data safe across all servers.

High renewal charges

There are some web hosting companies that will offer discounted rates for first-time customers. But they are also making it clear that they are giving discounts for the first year only.

But here is the thing: They are also forcing their customers that have already subscribed to pay exorbitant rates to renew their subscription.

In essence, old customers should continue paying for what they initially paid. It is the new customers that should pay for the new rate.

Bad user-interface

The primary purpose of UI is to make it easy for the user to do something on your site. But if they are encountering a lot of errors, and the content of the page does not make sense, then those couple of dollars that you saved with a cheaper host is not worth it.

Lack of features

The features that a web hosting company is offering should be on par with the price that you are paying every month.

Being able to implement features like Media Wiki, Joomla, PHP scripts, or b2evolution technology is vital to keep up with the latest trends in the market. Moreover, other features that are common in the most excellent web hosting providers include WordPress, vBulletin, and Drupal.

So, if you are working with a web hosting provider that does not have these features, then you might have to install these features on your own.

Final Thoughts

Web hosting is one of the most crucial aspects of your website. When you pick a cheap host, then you are putting yourself at a terrible disadvantage.

So, do not rush in setting your site up and picking a web host. You should do your research, do a website hosting comparison, and carefully weigh the pros and cons of a specific web hosting provider.

Remember that a poor choice can lead to negative consequences later on.

InsightsMartechProductsSaaS

15 Unbelievable Facts About AWS Security

Amazon Web Services (AWS) is providing a scalable cloud platform with high availability and dependability with a wide range of applications. These AWS services help users to protect the customer’s confidentiality and integrity by securely managing customer data trust and confidence. 

Amazon automates manual security and businesses can shift their focus to expanding the business. With ever-rising risk in the business sector, mobile app development is developing software that protects user data, identities, and other devices. 

AWS has customers from over 190 countries! The company has over a million active customers that include a whopping 5000 education institutions, 2000 government agencies, and over 17,500 nonprofit organizations.

Top Significant Facts of AWS Security

AWS is managing security in almost all sectors and other possible technologies that grant permission to the right person. These AWS mobile app development are enabling sign-up/in options to control access quickly and easily. Let’s have a look at the top security facts of AWS security.

1. Data Protection

AWS is providing effective services that help users to protect data, accounts and other essential workloads that help users to detect a threat and solve there only. Its security encryption is continuously monitoring the data. 

2. Identify Access Management 

It identifies customer identities and resources by securely managing the scale that can help users access and can quickly deploy with governance. These are effectively and confidently migrating all the apps with an easy sign-in/up process.

3. AWS Filtering

AWS helps the user to protect the data by enabling IP address framework by simply filtering the traffic routes. Use an HTTP code or URL string to block the common attack patterns.

4. Threat Detection and Monitoring

Workplace with clock and digital hologram on laptop screen. Protected concept

It is continuously detecting and monitoring network and account behavior using AWS security. Get extensive AWS security that can help you in identifying errors and help the organization to implement security portals. 

5. Compliance Data Security

While constantly tracking the environment using automated compliance frameworks and industry standards, AWS provides you with compliance status.

6. Storage

AWS Services is a computing cloud that automatically deploys and computes the storage and runs without much prior experience. AWS serverless technology can execute all the functionality and runs automatically on the cloud, which results in reducing the overall costs. 

7. Migration

AWS helps you to migrate the on-site database to others using the Server Migration Service. It quickly mitigates on-site server that can be used to send data inside and outside AWS. 

8. Content Delivery

Under network and content delivery, depending upon the requirements, were deploying all the resources just by isolating and securing it. AWS includes edge location and using domain name system service. 

9. Scalable and Easy to Use

Amazon provides user safe and secure Cognito devices that almost scale to almost a million users. AWS is fully secure services that are easy to set up without much-complicated infrastructure. 

10. Application Services

Visualize the application by simply coordinating workflow services that are very well automated and well with human-led services. In this modern era, AWS Elastic Transcoder supports various devices that include smartphones, and a lot more. These transcoders help you to convert video format easily. 

11. Mobile Services

In this Mobile hub, everything is connected to technology from adding, designing and other social identity features. These improve the app quality, where mobile devices are fully managed using AWS app sync programmers where data can be synchronized quite effectively.  

12. Business Productivity

Business runs for success and for that AWS empowers the organization’s voice. With the help of AWS, you can connect with people outside, anytime, anywhere through video conferencing, which leads to growth. WOrkdoc and Workmails are the services that can help you to send and receive essential business mails and can also allow users to store their documents in the cloud. 

13. Artificial Intelligence

Artificial Intelligence is creating a buzz in the market and AWS provides the user with multiple services that can help users like face recognition, developing a chatbot and other dataset variables. Translation of language, Natural Processing language help in translating one language to another. 

14. Passwords

The authorized user can access the AWS Account, this AWS uses several authentication methods including password and digital signature. A user needs multi-factor authentication with AWS account. 

15. Climate and Temperature

Climate control and temperature are expected to manage a regular server and other operating temperature tools that prevent overheating and reduces the possibility of service outages. It is specially designed to maintain optimum atmospheric conditions. 

To sum up

Amazon Web Services is one of the most vital services in the IT world. The risk environment has changed with the advent of cloud services like AWS. Still, with the right planning, any organization can introduce security practices in AWS that significantly reduce a cyber attack’s potential impact.

DevelopmentInsightsMartechSaaS

Organizations Failing to Embrace Automation for SOX Compliance

Organizations are required to comply with an ever-increasing number of regulations. In the US, one of the most widely-reaching is the Sarbanes-Oxley (SOX) Act, which applies to all public companies within the US.

The purpose of SOX is to ensure that investors in these public companies are protected against fraudulent activity. In order to achieve SOX compliance, an organization is required to maintain complete and transparent records of all of their financial dealings. The intention of the SOX Act is to ensure that scandals like Enron never happen again, where the company destroyed documents to prevent evidence from falling into the hands of the US Security and Exchanges Commission.

Under SOX, an organization is prohibited from destroying certain types of documents and required to retain them for a certain number of years. Each year, the organization’s CEO and CFO are required to provide a report on the company’s current financial status, and the penalties for inaccurate reporting are steep. As a result, an organization needs a high level of visibility into its financial data in order to generate correct reports for SOX.

Most Organizations Don’t Automate SOX Compliance

All public US companies are required to comply with SOX. However, the law does not specify how they have to perform the data collection and processing necessary to generate their reports. As a result, many organizations are taking a manual approach to data collection and report generation for SOX compliance. According to a recent survey, 47% of organizations are failing to take advantage of the numerous next-generation technologies that can help them to achieve and demonstrate compliance.

In the case of the SOX regulation, the main requirement is that an organization retains certain records for 5 years and ensures that they are not tampered with. Since this data collection and retention is often performed manually, organizations are missing the opportunity to decrease the overhead associated with maintaining compliance and are more likely to make reporting mistakes due to human error.

Benefits of Compliance Automation

The nearly half of organizations that are not taking advantage of opportunities to automate part or all of their SOX compliance activities are missing out on the wide range of benefits of automation. By moving work from manual processes to automated ones, an organization can decrease overhead and better manage their compliance.

  • Increased Data Visibility

The SOX regulation requires an organization to have a high level of visibility into certain types of data in order to provide a certification that all of this data is correct. Manually trying to monitor and manage all of the potential stores of this data throughout the enterprise puts the organization’s compliance at risk since a simple oversight can result in important data being missed. With automated data collection and monitoring, an organization can be confident that they have full visibility into relevant sensitive data without requiring periodic searches through all of an organization’s network for hidden data repositories. This increased visibility is also valuable for ensuring that all sensitive or valuable data is properly secured.

  • Lower Compliance Overhead and Costs

When organizations fail to embrace automation for regulatory compliance, this doesn’t remove their responsibility to maintain and demonstrate compliance. Instead, these organizations are forced to manually manage all compliance-related activities. For regulations in general and SOX in particular, compliance reports and the data that they require are fairly standardized. Paying employees to collect this data is much more expensive and time-consuming than automating data collection and just having a human check over the final numbers before sending off the report.

  • Increased Productivity

The activities associated with regulatory compliance don’t earn the organization any money. The closest they come is to remove the need to pay fines for non-compliance. By freeing up human employees to perform core job roles, strategic automation of compliance activities can improve the productivity of the business and decreases the probability of human error in compliance reporting.

  • Scalable Compliance

SOX is only one among many regulations that organizations must comply with. As the number of compliance regulations grows, attempting to manually maintain and demonstrate regulatory compliance quickly becomes unsustainable. Many of these new regulations are focused on sensitive data, either retaining it, as in the case of SOX, or protecting it, for GDPR and other data protection regulations. As a result, the same types of data are likely to be needed in multiple different compliance reports, and automating these data collection processes can allow an organization to maintain compliance with a growing number of new regulations and standards without needing significant growth in employee headcount.

Getting Started Automating Compliance

Almost half of the organizations are failing to take advantage of automation for SOX compliance. Like with many other regulations, SOX is focused on how an organization manages certain types of sensitive information. Compliance reporting requires an organization to gather a large amount of information about this data, and this process can be easily automated, providing a range of benefits to an organization.

One major way that an organization can lighten their compliance burden through automation is by adopting a solution that automatically identifies repositories of sensitive or protected data and provides centralized visibility, access monitoring, and vulnerability testing for them. With this type of solution in place, an organization can achieve the visibility needed for SOX compliance with much fewer manual processes, ensure that the data is properly protected, and lay the groundwork for compliance with other data protection regulations.

InsightsMartechProductsSaaSSEO

Ultimate SEO Guide for your e-Commerce website

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

  • Usability
  • Keyword Optimization
  • Social Media Integration
  • Internal Linking
  • Rich Snippets
  • Site Structure
  • Mobile Version of Website
  • Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best ecommerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.

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DevelopmentInsightsMartechProductsSaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

You can take the example of an on-demand food delivery app. If you are building an app for food ordering and delivering, make sure you build it for all platforms. This will enable you to reach a wider audience. You can cater to the requirements of both users; Android and iOS. In addition, you can also enhance the probability of getting expected results in terms of revenue.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed

We hope this piece of content brought great value to you and your business. Good luck with your App project.

DevelopmentInsightsMartechSaaS

This Is Why You Should Hire The Best Web Developers For Your Web Development Project

Mobile app and web developers are always ready to help new businesses grow and expand. They offer various customized services directed towards business support and development. Website development is the most popular service that you can get from web developers. Nevertheless, some business owners still practice the brick and mortar business. They seem not to understand the advantages of having a website. So, some of the advantages will be discussed.

Advantages of website development

1. To improve advertising

Having a website will help you to improve your advertising. By placing your website address on printed and/or promotional materials, you can attract more customers. Anybody that sees an e-mail address on the material will most likely search for that website. So, the more people view your website, the more your chances of converting them to your customers.

2. A website can attract direct customers

Top mobile app and web developers from top web development companies know how to optimize keywords for SEO so that your website can generate a lot of traffic from search engines. The benefit of this service is to increase your conversion rate. What this basically means is that as more people go to search engines to search for businesses that are similar to yours, if you have a website that has been optimized with researched keywords, your website will be among the search results. However, without a website, nobody will find you on the internet.

3. To improve productivity

When you have a website, most of the information that people may need will be available there. So, you have no need to start explaining about every product to every potential customer. This, in turn, gives you more time to concentrate and focus on more productive aspects of your business. Nevertheless, this does not mean that people will not make inquiries. You will always have inquiries because it is part of a business- without an effective communication process between you and your customers, your business may become shaky.

4. A website can serve as your information channel

When there is a new development, your website is the best place to go to; that is what you need to update. Let us say that you are offering a discount on any product, your customers and potential customers will get to know when they visit your website. You may also have new products that you want to advertise to your customers, your website is equally the best place to do so.

5. You can integrate your social networking platforms to your website

If you are already advertising your products on social media platforms, that’s a good development. However, you can achieve a much better result when a web and mobile app developer helps with social media marketing techniques. More so, when you have a website, you can integrate your social media accounts to your website to provide your customers and potential customers with more options and channels to reach you. This creates some level of trust and customer satisfaction for them.

6. A website can help to expand your business

If you want to expand your business then you need to go beyond that brick and mortar store by adopting modern business models or techniques. Website development and social media marketing are two cost-effective methods of marketing. However, you may include a mobile app to aid brand building. Nonetheless, the internet has made it possible to put your business before millions of people via your website. So, you can now do business with people from other countries, which is one of the ideas of IT specialists and what they intend to achieve with communication and the management of information systems. Moreover, top IT software solutions providers are now developing bitcoin and supporting the blockchain industry, and thus can be of great help should you plan on adopting bitcoin as a means of payment.

7. It creates a strong online presence

A combination of all the marketing techniques mentioned will help to create a strong online presence. Although, adopting all may make you break the bank, so you can just design a website and support it with either e-mail marketing or social media marketing. All the same, that method alone will still make it possible to enjoy an online presence.

8. You can build an e-mail list if you have a website

If you need to prepare an e-mail list for e-mail marketing, you can make people subscribe to newsletters, this way you can automate the collection of their e-mail addresses for your e-mail list. Also, the advantage of using an e-mail marketing technique is that you can advertise your products to your target audience.

9. A website can help you to save printing costs

A website is not just your virtual billboard, it is also your online catalog. So, you do not have to spend additional money on printing brochures or catalogs like it used to be in the past. The internet has helped to bridge the gap between business owners and their clients or customers.

Finally, with all that was discussed, you should be able to understand the role of web and mobile app developers in business growth and expansion. Now, you can go ahead and set up that business you have in mind, but remember to hire only reputable web developers if you want your business to enjoy some business support.

DevelopmentInsightsMartechSaaS

Essential Points To Consider For A Better Mobile User Experience

Presently, a mobile phone has become a precious possession. They are not only used to make and receive calls but also to write important emails, share content on social networks, entertain us with an interactive game, read the news, etc.

This growing need to be in front of our mobile devices makes many app development companies and designers begin to pay more attention to mobile web design, adaptive design and of course, mobile applications. For this reason, in this article, we mention some essential tips that can do a lot for the user experience on mobile devices.

Consider creating an application

The first step in being able to have an online presence is to create a website. If you already have it, you must ensure that this site is optimized for mobile devices. There is a growing number of people accessing the internet from their mobile devices, even Google has begun to take this factor into account in the positioning of search results. But it is not enough to have a website optimized for mobile phones, this is only the first step to create an online presence.

Social networks are an essential part of a plan to attract more customers. In these social networks, brands share content such as promotions or special discounts, images and phrases related to the brand and other content that strengthens the link between a customer and the brand. The success of social networks is also partly because each one of them has mobile applications designed by app development companies.

The reason why many social networks have versions of their site optimized for mobile devices and a mobile application is due to the number of people who are part of their target audience. Each of these people will have different preferences, some of them will not hesitate to install the mobile application, while others may be content to occasionally access the mobile version from their smartphones.

The “active” nature of an application demands more interaction from the users. If users frequently access your site either because you offer interesting content, then they will have no problem downloading your app designed by top app development companies.

The main benefits of an app translate into greater customer loyalty, greater interaction with the brand and greater possibilities to attract customers. You can offer your customers the news, discounts and new products. You can send information continuously to your customers and if this information is of interest to them, it is easier for you to form a more personal link between your customers and your brand.

Research your target audience before starting the design

Internet marketing is the future. Perhaps, the best part of this type of marketing is that it does not cost much money unlike making an ad on television or radio. Despite the ease that the internet gives us today to carry out a marketing campaign, it may not give the result we expect. Due to the great competition that exists on the internet and people’s expectations, we must know our target audience very well.

Conducting an in-depth study of the target audience is the first step to create an effective marketing strategy. With this information, we can make a more specific and user-centered design, thus offering a different experience from the competition. In this aspect, it is important to understand the limitations we have when designing for mobile. It is important to remember that both the experience of computers and mobile devices should be equally good.

Analyze other mobile applications

Currently, there are a lot of mobile applications. In both Google Play and the App Store, there are millions of applications. With this high number of apps and app development companies, it is quite obvious that users have various options to choose from. In the end, the application that is easier to use and offers a better user experience will be successful.

Before defining the interface of your application or even if you don’t know how to start, you can start by reviewing successful mobile apps. Study why they have succeeded. This may be the first step in identifying what makes a successful application different from the rest.

Evaluate your application statistics

Evaluating and analyzing the statistics of your website or mobile application is essential to identify possible problems and adapt your marketing strategy. Thanks to free services such as Google Analytics, you can verify the number of people who visit your site and from what device they do it. However, this information is not enough, you should also identify how many times a day they enter, the estimated time of each session, the most visited pages, etc.

This information allows you to determine if the objectives you have set in principle are being met and in a certain way, it allows you to verify if your application is succeeding or not and what possible improvements can be made in the future.

So, it is not only important to verify the most remarkable data at a glance, but also other types of data that can give you clues about consumption habits, about the parts of your application that are successful, about the parts that need to be improved, on the problems that exist and based on that analysis offer a series of possible solutions.

Put yourself in the place of your users

This is great advice for top software companies and firms creating their first mobile application. You are likely to be a user of some application, so to some extent, you understand what a good application should have. Each group is different and a lot of the design decisions depend on the research you have done on your target audience. But putting yourself in the place of your users is an excellent practice to achieve a usable mobile application. That way, you avoid unnecessary advertising that obstructs the screens or the use of some function of your application.

DevelopmentInsightsMartechProductsSaaS

Creating Push Notifications That Improve The User Experience

Do you really know what push notification means?

Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!

Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.

We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.

Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:

  • Promote and advertise products and services
  • Increase sales and brand awareness
  • Improve the experience with the brand and ensure loyalty
  • Turn app users into loyal customers

Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.

However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.

We list 5 points to keep in mind to improve your notifications and therefore the user experience.

1. Importance

Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.

2. Relevance

The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.

Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.

3. Customization

It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.

The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.

4. Clear and understandable message

Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.

5. Effective delivery

There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.

You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.

Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

InsightsProductsSaaS

How To Perform Test Order On Shopify

Do you want to make sure that your order settings are correct or not?

Say no more!

There are a lot of situations when people get issues with their orders on Shopify. The sole reason for these problems is the lack of testing and pre-planning. A good Shopify store needs to make sure that the process of checking out and other order settings are working well.

Shopify test order can certainly help you with this. With it, you can check various things such as inventory, shipping, taxes, notifications, etc.

Moreover, you will not be charged even a penny to make a test order. Therefore, it is recommended for every shop owner to make at least one test order before setting up the store, or at the time when you make some changes in the payment system.

  • You can use these three ways to make a Shopify test order:
  • Using bogus gateway by Shopify to make a pseudo transaction
  • Placing an actual order and canceling it afterward immediately

Using Shopify payments

To learn how to set up configurations for testing orders using Shopify payments, refer to this article.

Let us have a look at the first method in a detailed manner:

Placing a test order with bogus transaction

The bogus gateway provided by Shopify can be utilized for simulating a transaction in it. It acts as a payment provider and with the help of this; any store can be used for test order.

Moreover, all the orders will be treated as test orders when the bogus gateway is settled up.

Note that you are still required to provide the payment information in order to checkout. The information details are provided in the latter part of this post.

Here are the necessary steps that are required for setting up the Shopify test order:

1. First off, visit the settings panel in your Shopify admin dashboard and then navigate to the option that says “Payment providers”.

2. Make sure that you deactivate any credit card service that you’ve enabled. Also, deactivate the Shopify payments service and then confirm the action through a prompt.

3. This should provide you an option that says “accept credit cards”. Navigate to add a provider button in that section.

4. From there you are required to navigate to the section that says “third party credit card provider” and then you need to open the drop-down menu of providers.

5. Then you have to select the category that says “others” under the drop-down of providers section. There you will see the bogus gateway option, select it.

6. Then just click on the continue button followed by the activate button.

7. Then just visit your store and make an order as a customer. At the time of checkout, you are required to put credit card details. The fun thing is that these details act as the controller of the simulation. To know-how, keep reading.

The details of the credit card

The first field is the name field where you are required to enter a bogus gateway as the value.

Next up is the number of credit cards and that is where the real fun part comes. Here are the different inputs that show a different output every time you enter them:

  • If you will enter 1 as the input then the simulation will be for a successful transaction.
  • If you will enter 2 then it will land you to a failed transaction.
  • Upon entering 3 as the input, there will be a unique error that will indicate that the problem exists due to the provider.

Rest all the details can be put random.

Conclusion

So that was all about Shopify bogus orders. If you are looking for an online Shopify store builder, then Liquidblox certainly fits the bill.

DevelopmentInsightsMartechSaaS

5 Helpful Tools for Software Development Startups

You have a great idea, drive, and you’re ready to get your feet wet with a startup. But where do you begin? And how are you going to figure out how to run all the complex areas of a business?

Trying to get a company off the ground can be overwhelming. And keeping costs low while making sure you have all of your operational tools in line can be a challenge.

Fortunately, there are a number of tools to assist you in getting your startup off and running. From financials to marketing, creating a virtual team of tools will give you a well-rounded business plan. Here are 5 that are worth checking out.

1. Track Tasks with Asana

Created by two Facebook founders, there is a reason Asana is used by over 70,000 companies worldwide. The user-friendly, social media-style format and intuitive tools are essential in staying organized. It’s a great tool for teams to track and collaborate who is doing what and when. It is essential to communicating and delegating among your team.

Like a virtual project manager, Asana makes large projects more manageable. Bigger projects can be easily broken into smaller tasks. Assigning and transferring tasks among employees is easy and convenient. Timelines and milestones can be created to manage deadlines. The activity feed, to-do list, and reminders will keep employees on track.

Asana can be used for communication and meeting planning. You can make managing schedules easier with Asana’s calendar tool. With everything from marketing tools to sales tracking, Asana is the well-rounded tool your startup needs to function efficiently.

The basic version is free but is limited in features. Higher priced plans are reasonable in cost but include access to more features and greater customization. A free trial is available so you can check it out before committing.

2. Manage Your Finances with Wave

One of the most intimidating tasks in starting a business is managing the financials. Especially if you don’t have any background in accounting or banking. Wave is a reasonably priced option to take the guesswork out of the large variety of financial tasks involved with running a business.

Wave’s payroll system can manage internal financial needs like direct deposit. Employees have access to tools for budgeting, investments, and other personal finance needs. 

Wave can also be used for billing with customizable invoice templates. Sales tax can be added easily, and the generated invoices can be easily mailed to customers. Customers then have the option to pay their invoice by credit card.

The reconciliation tool gives businesses the ability to connect their bank, PayPal, and other financial accounts. Receipts can be recorded in the system, and transactions can be easily categorized. This combination of features makes generating accounting reports quick and efficient.

Wave is incredibly affordable. The accounting, invoicing, and receipt features are free. Each credit card and ACH transaction is charged a service fee. Payroll features have a monthly subscription cost with a per-employee fee.

3. Using Mailchimp for Marketing

Letting customers know that you exist is a huge hurdle in the startup world. Get the word out about your company using Mailchimp. Design and send your company’s emails from this easy to use program. The program allows you to create eye-catching, professional-looking emails with little to no design experience.

Priced reasonably, the company even has a free version of the program available. This option has a 10,000 email per month sending limit and access to basic email templates. Still, it may be enough to meet the needs of a start-up at no cost.

The paid versions gain you access to great features. Additional email templates are available for customizing messages. The plan also includes chat and email support. The ability to target on social media is a valuable feature of the paid plans. 

Not ready for the commitment? Mailchimp offers a pay as you go option. Credits can be purchased, then applied to your communications individually. This is a great option for a startup that’s not emailing a ton yet.

4. Handling HR with Recruiterflow

Good employees can be tough to find. Finding and attracting high-quality applicants can be challenging, especially when trying to avoid the costs associated with agencies. Simplify your recruiting process and keep costs low with Recruiterflow. The simple to use interface makes the hiring process more efficient, and the low cost makes it an attractive option.

Recruiterflow makes it easy for you to post job openings and track their engagement. It also stores easily-searchable resumes to keep a candidate database. You can quickly screen applicants by qualifications and reach out to candidates. Interview instructions, as well as candidate scorecards, can be managed in the system.

The system enhances the communication of everyone on the hiring team with email and calendar synchronization. Reports can be generated to find potential improvements in your recruiting process.

There are several plan options available. Recruiterflow even has a plan tailored to new and growing businesses. There is a 14-day trial available before committing to a monthly plan.

5. Manage Documents with ContractZen

You don’t need a full legal team to keep your company secure and in compliance. ContractZen can manage your legal documents and help you minimize risk. Use this cloud-based program to transfer, sign, and store documents securely.

You can send and request signatures on contracts digitally with the E-signature feature. This makes getting legal documents signed from third parties safer and more efficient.

The unique Virtual Data Room feature gives you the ability to access your company’s documents from anywhere. The Full-text search feature allows you to search for documents easily. Tax documents are stored securely, and easy to find should an audit arise. 

The program also gives you the ability to better coordinate meetings. The scheduler allows meeting attendees to agree on the best time. Meeting documents can be exchanged, and meeting minutes can be signed right in the program. 

This easy to use service also comes with a reasonable price tag. The less than $10 per month is worth the legal peace of mind. A thirty-day trial is available before committing.

Conclusion

Starting a business can be a scary feat. There are so many working parts and pieces to fit together. Like the CICD pipeline, you have to make sure you’re being organized, especially when the business you’re starting involves software development.

There’s a lot of effort involved in researching what tools are best for you, and the effort can be a little daunting at times. You might be tempted to go with whatever tools you find first on a Google search, but it’s best to forgo that idea. Making sure you have the right tools in your arsenal will give you confidence and be your best chance for success.