Category: SEO

SEO
SEO

Significance of Search Engine Optimization in Small Businesses

What is SEO?

Search Engine Optimization, or SEO, is the process that helps in navigating web traffic to the websites, by adapting the website to search engine algorithms and subsequently assisting prospective customers in finding you. People will be much more inclined to visit a website that appears higher on the results page rather than other links, so small businesses should use this marketing tactic to appear on the first page of the search engine which means better traffic and traction on the site, as well as improved search engine rankings when compared to their competitors. Thus, there are quite a number of benefits of SEO for small business owners.

Benefits of SEO for Small Businesses

Building Brand Awareness

Now, as websites are an integral part of building brands, with better investments and an increase in digital marketing budgets, small businesses will be able to exponentially improve their accessibility, visibility, and brand recognition. If your website appears on the first page of the Search Engine Results Page (SERP), people will become more aware of your brand presence and hence proper SEO techniques will enable brands to surpass their competition.

Small businesses can build their brand awareness by publishing relevant content that contributes to the niche of their potential customers, furthermore, this content will serve as the voice of your community and establish your website as a credible source.

Convenient and Faster Website

By optimizing the website, small businesses need to establish an enhanced user experience simultaneously improving the rankings, as SEO help in ranking websites that are user-friendly, and higher in functionality than the others. Moreover, people tend to avail themselves of services and buy products when the business websites are convenient and user-friendly, which will directly help the small business to increase sales and build a customer base.

Increased Conversion Rates

Optimized websites which are user-friendly are quite easy to explore, load faster, and are compatible to use on various devices such as mobile phones or tablets thereby increasing the options for users to surf conveniently on different devices. This will also attract users and eventually convert them into organic traffic as they are more likely to revisit the website considering they are intrigued by what the small business has to offer.

Surpass the Competition

Optimization is the key to outperforming your strong competitors and attracting more visitors to your website, thus, investing in SEO not only helps you to improve your ranks but also enables your business to outrank your competitors, if done correctly. The appropriate SEO agency will propel small businesses to get higher in search results, making them a better choice for potential customers.

Finding New Customers

Small businesses adopt various marketing strategies to grow their businesses, be it offline or online. To expand their online presence, they try to invest in various digital marketing tools and try to tap audiences throughout the web which becomes easy on one’s own website. A better website leads to a good user experience which further creates a strong customer base and finally, it helps to increase sales. Thus, a good marketing strategy is pivotal to bringing new customers to the business, and SEO is similar in this aspect except it includes varied methods or strategies.

SEO Tips to Expand Small Business

So, it is apparent that SEO is quite useful for a business to expand its online presence; we present some SEO tips that will help small businesses to implement and grow.

Choose Best SEO Practices to Build your Website

A properly structured website generates more traffic than a website that doesn’t satisfy the needs of your target audience and most small businesses suffer because their website is not designed with keeping search into consideration.

If a website is properly structured, it enables search engines to correctly scan and index the web pages. To check this, begin with your website and navigate through all the main pages, moreover, ensure that any broken (404) sites that are no longer functional are removed from the websites because they squander “link equity” as these links lead nowhere and are considered a dead-end to the search engines.

Mobile-Responsive Site

Make sure that the website is reachable on various devices as many users use mobile phones instead of laptops or computers which makes a mobile responsive website a good user experience, thus generating leads and higher ranks on the search engine.  

Prioritizing Keywords

One of the most critical factors in developing an efficient SEO content strategy is choosing the right keywords. Keyword research is optimal as it will enable your business to create content on parallel lines with the terms that people use to search which ultimately induces search engines to increase your ranks thus making it discoverable by the relevant audience.

Create Various Backlinks

When a website is linked to some other, a backlink is established and these backlinks play a key factor in SEO. Small businesses can connect their internal backlinks from local directories such as past articles or blogs too but the true value of backlinks originates from outside sources. Moreover, one effective technique to link back to your website can be through the events posted.

Creating a Calendar

Content marketing is a great way to build a better website; however, it needs to be consistent to ensure good rankings and finer SEO strategies. Posting once in a while would not show authority to the customers or even the search engines and will not generate organic traffic; therefore, consistent posting of content is of utmost significance for small businesses.

Conclusion

SEO Process Diagram
Man is touching the virtual screen with SEO process information represented.

SEO is the need of the hour for small businesses to grow and expand, as it not only builds organic results but also ensures long-lasting growth and strategies. A proper technique of SEO can be an enabler to capture a bigger chunk of the market and a prompt significant surge in sales. This article elaborates the importance of using appropriate techniques of SEO for small businesses and thereafter provides some tips to inculcate in their daily schedule to boost the existing results.

Google search
MartechSEO

How Small Businesses Can Make it to the Top of Google

How do you search for a business?

You will likely ask someone you know or Google it!

Reports depict around 97 percent of consumers learn more about a local business online. Out of these, 72 percent of consumers visit a store within five miles.

That’s how powerful the largest search engine, Google, is. 

If you are an SMB owner, you would already know the immense competition on Google. 

Not to mention, there are over 212.98 million SMEs worldwide. 

So, even if you have quality products, your business might be getting overlooked due to the well-established enterprises nearby dominating the top SERPs.

In this post, we have shared the best strategies that’ll help SMBs reach the top of Google rankings and enhance their conversions and ROI.

1. Create a Google Search Console Account to Identify Your Website SEO Health 

Google Search Console or GSC is a free-to-use SEO toolkit offered by Google. 

With GSC, you get free access to crucial SEO KPIs like the following and more.

  • The total number of organic clicks.
  • Impressions your website is getting on Google.
  • Keywords that users are searching for to search your business. 

So, if you don’t have a GSC account, add it to your priority list. 

All you need to do is sign in to GSC using your Google account. Post that, enter your website’s domain name and verify it. 

The process is quick and doesn’t take more than a few minutes. 

2. Perform In-Depth Keyword Research for Your Niche 

Keywords
Word “keywords” is written on the wooden cubes

Keywords can improve your SEO game in no time. 

Choose keywords that are relevant to your product offerings.

To find the best keywords for your niche, you can use the GSC tool. Besides, there are plenty of keyword research tools available in the market like – Ubersuggest, Ahrefs Keyword Explorer, and Google Keyword Planner

Here’s a screenshot that depicts how Ubersuggest offers crucial keyword information such as its search volume, SEO difficulty, cost per click, and more.

Ubersuggest
Image credits to @Ubersuggest

Implementing such a keyword tool will help you optimize website content with keywords that appeal to your target audience.

3. Write Relevant and Useful Content for Target Audience

Google has long stated that content is a vital ranking factor.

To ensure your website gains visibility, write quality content that’s relevant and informative.

It must stay true to Google’s E-A-T ratings – Expertise, Authority, and Trustworthiness. This practice will add value to the content, helping you reach the top of SERPs.

4. Open Google My Business Account to Get Discovered in Local Searches

Google Local Pack displays the top three businesses along with their details. 

Google My Business (GMB) account increases your chances to appear in the Local Pack. It can help your business gain better visibility in local SERPs. Check out this insightful infographic by Ronkot for detailed information on local SEO. 

Local SEO Checklist

To set up your GMB account, add the following details.

  • Business location
  • Services/Offerings
  • Operational Hours
  • Phone Number and Images

5. Ask Your Customers for Google Reviews and Respond to Them 

Google reviews can affect your business image. 

While searching for any business, customers also check the Google reviews.

Hence, you must ask your customers to leave feedback on Google.

Thank your customers for leaving a response. Also, don’t ignore negative reviews. Make sure you hear out what the customer has to say and respond with a clear solution to their problems. Finally, thank them for giving you an opportunity to serve them. 

Responding to reviews, negative, positive, or neutral, will send a message that you care for customers, thereby strengthening your GMB presence and local rankings. 

Conclusion

The strategies shared in this post have great potential to offer better organic traffic and visibility to SMBs. So, go ahead and implement them to hit the top results in Google rankings!

Laptop
SEO

Top 10 Tips to Optimize Your Blog for Higher Ranking in Google

As more businesses are coming online, it has become important to rank in higher positions and outperform competitors. Regardless of the blog size and industry, it’s important to gain the maximum organic traffic and drive more sales through the content.  

If you are new to optimizing your blog for higher rankings, then we’ve covered it. Here are the top ten tips that you can follow to optimize your blog for better search rankings in Google. These tips are always used by top SEO Company in India

1. Do proper keywords research  

The first step in on-page optimization is to do proper research on the right keywords for your blog post. You can use a number of keyword research tools such as Google AdWords Keyword Planner, Semrush, and KWFinder, and more to find profitable and high-traffic keywords for your blog post. Once you have found the right keyword, make sure to place it in the title, meta description, h1 tag, and throughout the body of your article. 

2. Optimize your meta description 

The meta description is the short snippet that appears under the title in the search engine results pages. It’s important to include your main keyword in the meta description and make it compelling to entice users to click through to your blog post. Keep it between 150-160 characters long. 

3. Include images and videos  

Including images and videos in your blog posts can help you rank higher in Google SERPs. Images can help improve user engagement on your blog posts, while videos can help increase the time spent on your website. Make sure to use relevant keywords in the file name and alt text of your images, and add a transcript or closed captioning your videos. 

4. Add internal links  

Internal links are links from one page on your website to another page on your website. They are a great way to help Google crawl and index your website pages, and also help improve the user experience on your website. Make sure to add relevant internal links in your blog posts, and use anchor text that includes your main keyword. In addition, external links are links from your blog post to other websites. They are a great way to increase the authority of your blog post and help readers explore more content on the web. Make sure to use relevant and high-quality external links in your blog posts. 

5. Optimize your images for search engines  

Include a descriptive alt text and file name within the image code, not the image URL, for high-quality images on your website. This will help Google understand the context of the image. In addition, make sure that all of your images are properly formatted with no broken links or missing thumbnails. 

6. Reduce bounce rate  

The bounce rate is the percentage of visitors who leave your website after viewing only one page. It’s important to keep the bounce rate low by adding engaging content, such as images, videos, and internal links, to your blog posts. This will help keep users engaged on your website and increase the time spent on your website. 

7. Focus on URL optimization  

The URL of your webpage can affect its ranking in search engine results pages. It’s important to keep URLs and file names search-engine-friendly by adding relevant keywords, using hyphens instead of underscores, and not using special characters or capital letters. In addition, avoid using dates and special characters in your URLs. 

8. Optimize for voice search 

Google is increasingly using voice search as a way to find information online. In order to optimize your blog for voice search, you need to make sure that your content is relevant to the questions being asked by users. You can do this by adding FAQs and long-tail keywords to your blog posts. Search for common questions that the audience is searching for and add them to your FAQ sections for better voice search optimization. 

9. Write quality guest blogs  

Woman
A young woman is working on her laptop

Guest blogging is a great way to increase the authority of your blog and reach a new audience. When you write guest blogs for other websites, make sure to include links back to your website and include your main keyword in the anchor text. In addition, make sure that the website you’re writing for has a high-quality website with good SEO metrics. Pick such a topic that will add more value to the readers. 

10. Use social media actively 

Social media is a great way to increase your website’s authority and visibility. Make sure to share blog posts on all of your social media platforms and include links back to your blog post. In addition, create a Facebook page for your company or brand so that users can find you easily online. Encourage users to follow you on social media by including social sharing buttons on each blog post. The social media marketing services offered by Digital Marketing agencies indirectly help you to rank higher in Google. 

Wrapping up! 

Follow these easy tips to drive more traffic and improve the overall SEO performance of your blog. Whether you’ve recently started the blog or run it for a while, these tips will surely help. 

Hosting
SEO

Top 5 Web Hosting Hacks to Boost Your Website SEO

Web hosting plays an important role in improving the overall SEO performance of your website. Many beginners make the mistake of opting for cheap hosting that brings no benefit to your website in terms of SEO. There are several ways you can optimize your website hosting to boost SEO in no time. And most of the SEO reseller use this technique.  

If you are new to improving search optimization results by optimizing web hosting, then we’ve got you covered. In this post, we will have a look at the top five web hosting hacks to boost SEO that you need to know. 

1. Go for a higher bandwidth 

A higher bandwidth allows the website to handle more traffic at any given time. It also ensures that your site can handle all the traffic spikes caused due to high search engine rankings. This, in turn, increases customer satisfaction and makes your SEO campaign successful over a period of time. When your website has higher bandwidth, you can be sure that the bounce rate will be minimum as the pages will open in no time. In addition, more traffic on your website means more conversion opportunities. 

Along with this, ensure the web hosting has the minimum downtime so that your website will never halt when customers are browsing it. The majority of the web hosting companies assure you 99.8% of uptime but do a little research before you opt for one to boost SEO. 

2. Use a dedicated IP address 

Using a dedicated IP address is one of the best web hosting hacks to boost SEO. When you use a shared IP address, chances are that your site’s rankings will be compromised as it can be marked as spam by Google and other search engines. In addition, using a shared IP for your website will affect load time performance as well. Go for managed WordPress hosting: 

Managed WordPress hosting is specifically designed for WordPress websites only and comes with many advantages over normal web hosting plans such as better security and optimization features. It also ensures that your hard work does not go down the drain due to poor server performance or resource-intensive plugins that interfere with the overall working of your website.  

3. Opt for cloud hosting 

Cloud hosting is the best web hosting hack to boost SEO as this form of hosting will allow you to scale your website easily and also improve its performance by taking care of any server issues. In addition, it ensures that your site can handle higher traffic and minimizes load time and page-loading issues.  

Cloud hosting is specifically designed to boost SEO by improving overall ranking factors such as bandwidth, security, etc., so adding this feature will further help in achieving better results for your campaign. The scalability advantage offered by cloud hosting is also one of the biggest benefits that you need to look for while opting for this web hosting type. Cloud hosting is relatively expensive compared to other ones but it’s all worth it as it gives you an edge. 

4. Hosting location matters 

If you are wondering how hosting location affects your website’s SEO, then let us put it this way. For instance, if your site is hosted in the US or UK, then it will be easier to rank the website for local searches as compared to non-English countries. Also, hosting location can have a big impact on the load time performance of your website. So, always try to buy hosting of the same country where your company is based as it will give you a direct advantage. 

Whether you are starting out or already running a business and looking to switch hosting, always opt for the same country option. It will bring in several SEO benefits as your website will load faster.  

5. Use a CDN 

Network
A schematic view of the network that is placed above the computer keyboard

A CDN or Content Delivery Network is one of the best web hosting hacks to boost SEO. It helps in minimizing latency and makes your website load faster than before. With a CDN, you can be sure that your site’s responsiveness will increase and the bounce rate reduces considerably. In addition, users spend more time on your website and look at more pages which means added opportunities for conversions. Ask your web hosting provider to integrate a CDN with your plan. 

If you run an e-commerce website, then it becomes even more important to use a CDN and ensure the resources load faster. On the other hand, even if you own an enterprise website or a personal brand website, using a CDN is a useful hosting hack to boost the overall SEO performance.  

Wrapping up! 

Boost your website’s SEO performance with these simple hosting hacks. If you don’t have a technical team then it’s better to hire a professional SEO company that will handle all these aspects. When you focus on these additional aspects along with your SEO strategies, you will see a drastic positive shift in SEO performance. 

About Author –  With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

Laptop
MartechSEO

9 Ways to Recover From a Sudden Fall in Traffic

A sharp and unexpected decline in traffic can be a dangerous occurrence that must be dealt with quickly and effectively. Panic can lead to poor business decisions, which is why you should have a set procedure in place if your traffic suddenly decreases.

To do a traffic drop study, use this 9-point checklist. A contingency plan like this one will eventually isolate the root of the problem, allowing you to apply the proper solution.

Verify Your Tracking Information

Assume you’ve opened your analytics account and seen a significant decrease in visitors. A sharp and rapid reduction in traffic is a sporadic event if you’re not performing black hat SEO. The first step is to double-check that you’re dealing with the correct data.

In the admin part of your analytics account, check the status of your tracking codes.

Open the “tracking code” tab in the top-right area of your admin page under “tracking info.” Under “Status,” there is a notification that indicates whether or not your code has been submitting data for the past 48 hours.

 It’s possible that a site update or migration removed or changed the code, which would explain why your analytics account is lacking data. You may inspect the code on your website by right-clicking on any page in your browser. Choose “inspect.” To identify where your code is installed, use command + f (control + f on a PC) to open a search window and enter in “analytics.”

Verify that your code has been properly installed on your website. You may have addressed your problem if there are any errors in its installation. If your code is intact, you must double-check your information in the search console.

Use Search Console to double-check your information

The search console is your go-to resource for learning more about what’s going on with your site. A big decline in traffic could indicate that you’ve lost visibility and coverage, which could result in a revenue loss.

  • Analyze your site’s impressions, clicks, and position on Google
  • Review your index coverage 
  • Send you alerts about issues Google discovers on your site 
  • Assist you in understanding how Google perceives your site
  • Remove the potential of pages being de-indexed and penalties being imposed.
  • Penalties from Google

Go to “security and manual actions” and look for “manual actions” under “security and manual actions” to discover if you’ve gotten a manual punishment. You should get a message like “No Issues Detected” because manual actions are quite severe.

If you are subjected to manual action, you will be provided guidance on how to resolve the issue and resubmit your site for review so that your pages can be restored.

Indexing Issues

A competitive analysis

To see if there has been a decline in the number of pages indexed on your site, go to the coverage tab and look at the number of pages indexed. No pages have been lost, and the site’s URLs have not been affected, as shown in the graph below.

Someone may have mistakenly used a noindex command or inserted a disallow rule to the robots.txt file, resulting in a reduction in the number of indexed pages.

On a WordPress site, the option to “discourage search engines from indexing” can be found in the general settings tab. Your site’s pages will be de-indexed if you choose this option.

The same option is available in the advanced tab beneath your text if you’re using Yoast as an SEO plugin. Fix any noindex and prohibit directives, then resubmit your sitemap in the search console if your pages were mistakenly de-indexed. Despite the fact that there is a simple remedy to this problem, the scenario is extremely risky because you will lose all search engine visibility.

Re-indexing your pages might take anything from a few hours to several weeks, depending on the size of your site and how many pages were de-indexed. If your pages have been indexed and your data gathering in analytics has been confirmed, move on to the next step.

Perform a Competitive Analysis

Google is the arena where companies compete against one another. It’s possible that your company isn’t the only one using SEO to obtain a competitive advantage (check out the best SEO Sydney agency to improve your profit). It’s possible that another website has simply outranked you due to superior content marketing and/or link-building tactics.

A competitive examination of the site that has pushed you down the SERP and stolen your traffic is the solution to this. You can begin by looking at how your competitors have responded to search intent, which is the most crucial component of ranking.

Look up the keywords that their page ranks for to determine if there are any gaps in the content. Some parts of your page are possibly out of date or no longer deliver the information that readers require. Update your page to reflect any missing content and to more thoroughly cover your keyword topic.

Examine your competitors’ backlink profiles to see if any links can assist you in gaining authority over them. Regaining the first position may simply require a few high-quality connections if the material is substantially comparable to yours.

Verify the information in your keyword tracking software

Falling rankings result in a decrease in traffic. To keep track of your SERP ranks, create a Rankwatch keyword tracking report. The statistics in analytics and search console will corroborate the keywords that have declined significantly.

A keyword’s ranking might drop for a variety of reasons. If the issue isn’t immediately apparent, eliminate the alternatives one by one. To prioritize a plan of action, make a list of likely factors that could have caused the reduction in ranks. The most common causes of changes in search visibility are listed below.

Ascertain that your content is pertinent to the user’s aim

The most crucial ranking factor is whether your content is relevant to the searcher’s intent. Users searching for your target keywords should find value in your content since it speaks directly to their search intent.

Now that BERT is fully functional, we have a better understanding of what a user is looking for in a search query. Despite the fact that the BERT update only affected 10% of search queries, its impact will be felt as Google continues to learn more about how people search.

If your website is lacking in specifics, adding focused material in response to user intent will increase the page’s performance by meeting search intent appropriately. Improve your keyword ranks with better content to reclaim lost traffic.

Evaluate Dropped Backlinks

A decline in ranking and, as a result, a drop in visits could happen from the loss of significant backlinks pointing to your page.

Check your backlinks to check if any critical links were lost during the time when traffic was down.

The most typical reasons for link removal are as follows:

  • The page was moved, merged, or removed
  • They failed to add your link back into the text.

Contact the proprietors of the sites that removed the links to see if they may be reinstated. You can make a better argument for link replacement by correcting any issues that led to their removal in the first place if you can figure out why they were deleted in the first place.

A few low-quality links will have no effect on your ranking or cause a significant decline in traffic. If no big links to your site have been lost, proceed to the following step and conduct a competitive analysis.

Keep an eye out for new SERP features

The introduction of Google SERP features is a trend that has been going on for quite some time. This is a problem that has resulted in more than half of all Google searches landing in a zero-click result.

Confirm whether a new SERP feature has emerged by searching Google for your term. A featured snippet, PAA box, local pack, or an increase in the number of ads may be absorbing a percentage of the query’s available clicks.

Examine Harmful Information and Recommendations

The phrase “there’s no such thing as bad publicity” isn’t always true, especially when you want to improve your business. A public accident or a series of unfavorable reviews might swiftly erase your visitors if the content is serious enough to harm your reputation.

Social listening solutions have become an important part of reputation management since they allow you to track any relevant mentions about your brand and competitors. Your version of the tale may influence public opinion and preserve your reputation in the aftermath of a devastating PR catastrophe. Early retaliation to negative news or reviews can help safeguard traffic and avoid potential client loss.

Take Away the Chances Of A Google Update

It’s always possible that Google has released an update that has caused the ranks to shift. Large fluctuations in ranks owing to big changes in how Google analyzes the content and backlinks are not rare, according to the history of Google upgrades.

There are a few websites, such as seroundtable.com and searchengineland.com that keep up with the latest Google developments and can provide you with the most up-to-date information.

Your company’s website is a significant asset. Dropping traffic counts are terrible for both your website’s growth and the bottom line of your business. Organic traffic takes time to build, but you may accelerate the process by using content marketing to produce leads. However, a minor increase in traffic as a result of these attacks will not be detrimental.

Digital marketing
SEO

Why Do You Need an SEO Consultant and What Do They Do

Digital Marketing. Many of you wonder why the word digital got added to marketing. Marketing is important, but why is there a need for digital marketing? Considering the movement of the world from the offline realm to the online sphere, you have to change your ideology of selling your products and services. If you are sitting in London and want to showcase your product in Hamburg, you have to approach that place definitely. But being a businessman, you will also like to search for cost-effective methods with which the Hamburg people know about your venture and the items you are producing or services you are providing. So, how to do it? Go digital is the two-word answer. 

Assuming the online space and its outreach after the arrival of several social media platforms, even terminologies like globalization have taken a digital turn. So, why not you and your businessman? Okay, if you accept going digital, you will like to know about those tools that will help you grow your revenue and get leads. And, you know that Rome was not built in a day. Yeah, you cannot learn those skill sets required for digital marketing within hours. Hence, it’s better to give this work to a renowned and reputed SEO consultant. You will surely get the best SEO consultant in Birmingham who knows how to deliver concrete results related to your business by expanding your sales to a great extent. 

Marketing data is displayed on a computer

When it comes to defining the responsibilities of the SEO consultant, the first and foremost niche is to understand your business and what products or services you are providing to your customers. Accordingly, an SEO consultant will build strategies and plans, find those keywords relevant to your products and services, and work on them to ensure that whenever a potential customer is searching for it, your page ranks in the visible range of the customer. Through this, an SEO consultant creates a blueprint that can compel a customer and your clients to land on your website and explore all options you are delivering. 

For this purpose, an SEO consultant also analyzes the traffic on your counterpart or competitor’s website to understand what is attracting customers and clients and how you can steal (a bit negative word but healthy in terms of the market) them and drive them towards your side. An SEO consultant also works on building engagement activities to inform your customers of the current campaigns you are running for them by maintaining the budgetary constraints you are giving for marketing operations. 

An SEO consultant must closely coordinate and collaborate with the web development team to add those essential elements of the best SEO practices to bring traffic to your pages. Hence, there may stand a chance that to inculcate and adopt these practices, your web development team may have to change the entire framework and website architecture. In addition, they have to work with content marketing by letting this team know what keywords during the content curation will help grow your organization’s business and sales. Even to involve your customers deeply with your website, the SEO consultant you hire or give an off-sourcing task may advise building and creating blog posts frequently.

Lastly, the core niche of these SEO individuals is to go for web and content auditing from time to time to check that they are not obsolete, which is dropping customer conversion rates on your website. In a nutshell, an SEO consultant is the one who has to go sometimes out of the box thinking style to comply with the big picture that you are aiming for your business. So, don’t think or ponder upon it and start looking for local SEO firms that can give a credible space to your venture in the digital world. 

7 Social Media Strategies for Business Success
SEO

Top 7 Ways SEO Can Help Businesses Grow in 2021

Search Engine Optimization and Local listing activity have proved to be some of the most prominent ways to help your business build a brand identity. Media Search Group – A renowned SEO company India, believes 93% of Internet experiences start with a search engine. So, what happens when someone searches? 

Google’s top search results have a 33% chance of clicking. That means if you’re not number one on the page, you’ve squandered a third of potential visitors. What is even more surprising is that 75% of people do not even click on the second page of the search results.

SEO is one of the crucial elements in reaching more people when you have your business online. If you apply proper SEO strategies, you have the chance of reaching more people online than any traditional advertising. 

Can a professional SEO person help?

Any SEO company India will help you with SEO strategies that will get your business the traffic that matters. The SEO packages of these companies are also affordable for a small business, who is starting and planning to reach a substantial amount of customers. 

Top 7 Ways SEO Can Help Businesses Grow in 2021

Any SEO company India you approach will tell you about these seven tips on how you can help your business to grow in 2021: a. Core Web Vitals: Along with all other existing factors, Google recently added three new metrics to determine user experience. Known as Core Web Vitals, these new metrics will consider the loading speed, interactivity, and how stable your visual is while the screen loads. So now, your page will rank higher among many businesses similar to yours if you have good Core web Vitals. 

According to a study, 40% of visitors exit the page if the loading takes longer than three seconds. What is even more surprising is that 80% of these visitors will never return to the website. This isn’t good for your SEO ranking because it reduces traffic to your site.b. Keywords: Any SEO package you choose will have keywords research and implementation as one of the impartial parts of it. The right amount of keywords that perfectly describe your business in the right places will make your business reach thousands in no time.c. Metadata: Metadata is a crucial part of SEO strategy as it is the paragraph that appears on top when you search a topic. Well-written meta data with the right keywords will coax the audience to open your websites’ link and help your business grow.d. Back-links: When you create unique and engaging content, there is a high chance that other writers will include links to your content on their blogs and articles. Organic link-building helps a business grow exponentially when they use your content’s link in trusted websites.

Experts Tip – To fix any problem, 68% of customers would rather watch an explanatory video. The content of your website should be more than just words on a page. Photos are excellent, but there’s more you can do to increase your SEO rating.Consider adding other multimedia features such as movies, slideshows, or audio to your website. All of this can contribute to an overall better user experience.e. User experience: Improvement in user experience (UX) like fast data loading, user-friendly website, easier navigation, high-quality images makes your business grow faster. No one wants to keep visiting your website that they don’t find easy to use. f. Mobile-friendly: Make your business site user-friendly. More than half of the internet users prefer to surf the internet on mobile devices. When you make your website mobile and tablet-friendly, the visitors will navigate through it easily, and the site will have better speed.g. Featured snippets: Another one of the SEO strategies that work best for any business is featured snippets. A highlighted answer box appears on top of the google search page when you query something. Featured snippets raise your brand awareness, make potential customers click on your website. 

Takeaway

When you don’t know what you’re doing with SEO, organizations like Media Search Group, well known for being the best SEO company in India, can help you. Experts will assist your brand in reaching more customers and growing your business in 2021 with affordable SEO packages.

SEO

How SEO Audit Improves the Visibility of Your Website Online?

A successful business in today’s world is the one that is always accessible to users on the internet. If your business website doesn’t show up on the search results page (SERP), it is an indication that you are losing out on many opportunities to improve the business.

But why is the website not visible on the search engines? How is it that your SEO efforts are not delivering results? To know the answer, you will need to carry out an SEO audit of the website. Contact the leading SEO company in India to run a thorough SEO audit and identify the weak points.

The SEO company will help you make the necessary changes to revamp the website and implement different SEO tactics to boost its performance. SEO audits should be a regular part of the long-term plan for digital marketing. Getting periodic reports will keep you updated and help in making better marketing decisions. The following are some significant reasons to perform an SEO audit for your business website.

  • Changing Search Engine Algorithms

Search engines regularly tweak the algorithms that analyze a website and rank it. Google is known for constantly updating algorithms to improve user experience. If you still follow outdated SEO strategies, your website will not be visible on the SERPs. You might even end up being penalized or blacklisted for following black hat SEO strategies.

A professional SEO company in India will help you understand the website’s current status and the changes you need to make to increase your online presence and reach more users.

  • Getting Insights from Website Traffic

Getting more traffic is not enough if it doesn’t convert into sales. SEO audit analyzes the website traffic to gain useful insights about the visitors, demographics, preferences, purchase history and more.

These insights help you understand if your SEO efforts are bringing the right kind of traffic or if you should change the strategies to be visible to your target audiences. SEO experts use tools, such as Google Analytics, Google Search Console, etc., to derive meaningful insights from website data.

  • Optimizing the Website for Mobile Phones

How many of you are aware that Google is now indexing your website’s mobile version before crawling the desktop version? Apart from this, the percentage of mobile searches has also gone up recently.

Your website has to be optimized for mobile phones if you want to become more visible to users. Simultaneously, the best digital marketing services focus on improving the website loading speed so that users won’t get bored with waiting for your website to load.

  • Tracking Your Competitors

Are you aware that you can track the performance of your competitors’ websites using SEO audits? Instead, we recommend you do it to know how the competitor has a better rank and online presence compared to your website.

If your competitor is not ranking well for specific keywords, it’s time to make the most of the situation and get your website to rank for those keywords. Running an SEO audit of your competitor’s site will give you a bigger picture.

  • Broken Links and Page Not Found Errors

If anything annoys users, it’s the “page not found” error that shows up when they open a link from the search results page. That’s the last thing you would want for your website. SEO audit will help detect such broken links and page-loading errors.

Experts from the top SEO company in India will then work on technical SEO to fix the issues and make your website ready for the digital marketing game plan.

  • Monitoring Keyword Rankings

Knowing the overall performance of the website is crucial. You should know how the website ranks for the primary keywords you’ve selected. Periodic SEO audits will make it possible to track the progress of the website over time.

You can also see which relevant keywords your website is ranking higher for and further increase the visibility. The aim is to increase your online presence and get closer to the audience. This will improve brand awareness and brand recognition.

Few Online SEO Audit Tools:

The following are some crucial Online SEO Audit Tools to help you out:

Conclusion

While there are free and paid online tools to perform the SEO audit and automatically generate reports, the top SEO agencies offer the best digital marketing services.

When you hire an SEO agency, experts will manage your website with years of experience in the field. They know which SEO tool is more suitable to carry out the audit of the website.

Experts have the knowledge and expertise to provide customized SEO strategies for the business. You will see guaranteed results when you take the assistance of the best SEO agency in the market.

SEO

How to Create SEO-Friendly Landing Pages for Your WordPress Website

WordPress is one of the biggest and most popular website building platforms in the world. So, why should you not focus on SEO for WordPress?

In this post, I’ll discuss ways to create SEO-friendly landing pages for your WordPress website. Use these SEO tips and techniques to improve the search rankings of your WordPress landing pages.

Ready? Let’s get started.

1. Use a Good SEO Plugin

The first thing you need to do to create SEO-friendly landing pages for WordPress is to install a good SEO plugin.

The most popular SEO plugin for WordPress is the free Yoast SEO plugin. This plugin will help you create SEO-friendly landing pages right from the start.

You can use it to optimize your content and meta descriptions, generate sitemaps, and a lot more. So, simply by using a good SEO plugin, half your job is already done as it will take care of all SEO aspects and will guide you to create SEO-friendly landing pages.

And, if you need more help, you can always get expert SEO services from a consultant or an agency.

2. Clean Your URL Structures

The default URLs that are generated on WordPress are often long and messy. For your landing pages, at least, you should use a clean URL structure. Ideally, your URLs should have your target keyword and should be short and clean.

But, how can you change the URLs of your landing pages?

Simply click on the “Permalinks” option in the Settings menu on your dashboard. You will see many options that you can choose from or create a custom structure, as shown below.

Image Source

The “Post Name” option is a good way to go as it adds only the post title, which usually includes the target keyword. You don’t really need a date or number for your URLs, so this option is the best way to create non-messy permalinks.

3. Create Highly-Targeted Pages Focused on a Keyword

Whenever you create a landing page, make sure that it is focused on one target keyword. You can use side keywords as well, but never target two keywords with one landing page.

You should also avoid creating multiple landing pages for one keyword as it will cause cannibalization. This means that more than one of your pages will be competing against each other for rankings.

So, what is the best way to create SEO-friendly landing pages?

Create one landing page for one target keyword and maintain a good keyword density of 1.5%-2%. Make sure that you add your target keyword to the title, headings, and subheadings without making it appear forced.

Also, try to add your target keyword within the first two lines of your landing page content. Leverage these SEO tips and you will see a significant improvement in your landing page rankings.

4. Optimize Your Meta Data for Keywords

One rule of thumb for creating SEO-friendly landing pages is to always add your target keywords to your title tags. This helps search engines understand your content and categorize it better.

One of the best practices to follow for landing pages is to use your target keyword in all of your meta content, including descriptions and titles. While many experts say that keywords in meta descriptions no longer affect rankings, it is still good for SEO.

If nothing else, a relevant and targeted meta description will help you increase your click-through rate. There’s no harm in that, right?

So, optimize your meta content for your target keyword to create SEO-friendly landing pages.

5. Use Image Alt Text

Image alternative text is basically the image description that websites use to help visually-impaired readers understand an image.

But, that’s not all they are good for!

Alt text can also help search engines understand your visual content better and get more context about it. So, insert keywords in your alt text as well to help search engines understand your content and increase your rankings.

Wondering how to add alt text?

Well, WordPress makes it really easy to add alt text. Whenever you insert an image on your page or post, WordPress automatically shows a box where you can add alt text.

Image via WordPress

Always follow this practice when using visuals in landing pages and you will see the difference yourself.

6. Optimize Your Videos for Video Search

Just like images, you also need to help search engines understand your video content better. You can do this by adding optimized video descriptions and the VideoObject schema.

Adding VideoObject schema helps search engines understand your videos and also increases your chances of ranking in video search results. You just need to provide a title, description, and thumbnail image for your videos.

Good video content combined with structured data can significantly improve your search rankings. So, if you want to optimize your landing pages, don’t forget to optimize your videos as well.

Conclusion

These are some of the best SEO practices that you should follow to create SEO-friendly landing pages for your WordPress site. Use these and see the results first hand.

So, what are you waiting for?

Start creating SEO-friendly landing pages right now. All the best!

Author Bio

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.

Social connectsTwitterLinkedIn & Instagram

SEO

Not All Traffic Is Created Equal: Measuring The Importance of Traffic Sources

We all want maximum traffic coming from the major search engines like Google. And for that, you need to have a steady stream of good and relevant content. Now, not everyone is aware of what good content actually means. Luckily for everyone, there is a plethora of ways to create traffic towards your website. Also, this extensive list is always growing. It is no small feat to achieve business growth these days. So, we need all the tools we can get our hands on. The digital realm is highly resistant to the real world’s problems like pandemics, shutdowns, financial recessions, etc. Online purchases are very popular. Whit the advent of broadband internet, online shopping has taken a major portion of the commerce pie. In this article, we will go over the most important factors on how to maximise traffic to your offerings.

Digging through the data

There are plenty of free tools online used for tracking website analytics. But, it is only with credible ones that you are able to see accurate interpretations. Traffic sources, keyword quality and volumes, the number of viewed pages are just some of the metrics to take into equation. These variables help greatly in crafting an appropriate SEO campaign. It is about providing value within your website to any potential customers. Also, analytics will help you increase your conversion rates. Before we move on, a conversion rate is a ratio between the individuals that view your content and the ones that move past that. These are our customers, that will pay for our products and services. The key is to make the conversion process as appealing and convenient for them as possible. In short, make it effortless for a potential customer to do what you want them to.

Infusing value into content

SEO-focused content boils down to a simple rule. You need to answer questions that people are seeking answers to online. This way, you provide potential customers value. This is offered in exchange for their time and attention are given to us. The better and more concise you answer these questions, the higher your SEO rankings will be. What is the first thing people do when a question pops up in their head? Everyone has a phone in their pocket. So naturally, they Google it. The better your answer to their question is, the higher your link will be in the Google search results. That is what SEO boils down to. The closer you are to that number one spot at the top of the list, the more traffic you will receive. But, make sure to answer questions that are relevant to your chosen industry and niche.

SEO rankings in the context of providing value for revenue

Before you create a meaningful SEO campaign, you need to know how to measure keywords and rankings. The most basic way to analyse specific keywords is to look at search volumes. Keyword difficulty is another very important metric. But, these are only small fractions of a larger equation. Not everyone that views your content is going to buy your products. Remember the conversion ratio we mentioned previously? That would mean a one-to-one conversion ratio, which is never possible. Tie your keywords to commercial goals such as revenue. In short, your keywords need to be as specific as possible. Many businesses make the same mistake of being too general with their content. And by extension, their offerings are misconstrued. In the digital realm, it is never good to try and be a jack of all trades. Be specific in your content and keywords, your viewer base will be more solid.

Tracking the competition

You need to be analytical. Try and look at what the competition is doing. What are doing right, and what mistakes are they making? First things first, know who your competition is. Inform yourself about what your top competitors are. There is a reason why they are on the top. What are they doing right? Can you emulate that? Could you even improve upon it? The beauty of the digital era is that you do not need to make a breakthrough in science for your business to succeed. All you need to do is improve upon what is already there. If you offer a slightly better deal, you will rise to the top of the SEO rankings, in time. Start easy. Identify the five top competitors to your business. Dissect their SEO campaign. What are they focusing on? Try to improve upon their traffic generation strategies.

Track your conversions

We now have a basic understanding of keywords and rankings. And now, we need to invest time and effort into Google Analytics and set up our goal conversions. You need to connect the relevant keywords to your targeted audience. This will, in turn, generate traffic to your website. Now, what that might be, depends on your chosen industry and niche. This is where little creativity and personal effort comes into play. Tracking the right metrics is where most companies fail. Even worse, some companies set certain goals looking at irrelevant metrics. Try and avoid this, do your research. One of the most important metrics is when customers give you their contact information. That is one of the things that really count. Any action that implies that a person is no longer a passive observer, but a paying customer is tracked by Google Analytics. Track the right metrics for your company.

Make content that will always be relevant

The best bang for your buck is content that will always be useful. That means it is relevant as long as possible after the initial publication. Many forms of content tend to fulfill this condition. F.A.Q.’s (Frequently asked questions), tutorials, reference guides and product reviews have a very high shelf life. These and many more tend to bring in a steady stream of traffic, leads and shares over a long timespan. If your content can generate these avenues of traffic for multiple years, consider it a success. As long as the information is good and up to date, you are good. Choose topics that will not inherently be redundant once new information comes into circulation. SEO specialists are masters in finding subjects that will hold water the longest. Make your content provide lasting, compounding value. This way, you will also educate new customers and attract external links.

Update old content

On the other hand, why let old content go to waste? Do not let such work go to waste just because a couple of details are outdated. Old blog posts, reviews, etc. need minimal effort to update and make relevant again. After doing the SEO dance for a while, you will undoubtedly have a large number of old posts. The form of this content does not matter. What does matter is that the work is already done and it takes just a small touch to make it relevant again. Try and find these posts. Update any obsolete information, for whatever reason. Add multimedia content like images, audio clips and videos. Add links and repair broken ones. The latter is the most common SEO ranking killer. Analyze the latest SEO trends and modify old content to fit the new mold. And sometimes, posts can be merged for the optimal effect.

Put in the work

Organic traffic is the best kind of traffic. That being said, it is very difficult to obtain naturally. You need to put in a lot of effort, time and originality. You will need to boost your efforts with some kind of SEO strategy. Now, what that strategy could be is up to you. It depends on your industry, niche and expectations. You will need to leverage all the various tools at your disposal. Utilize influencers, social media, keywords, link building, etc. The more tools you master and utilize the more traffic you will attract to your website. An SEO strategy is not a set-it-and-forget-tip type of deal. It changes regularly. That is because SEO trends tend to shift often. You need to adapt to stay relevant. Organic traffic will come, but it is always for the best to supplement it with some other avenue.

SEO is the new, and by far, the most relevant marketing tool. Any modern company would be wise to invest in it. More conventional forms of marketing are still relevant, make no mistake. But, especially in times of crisis, online marketing is the most resilient and far-reaching. Learn what types of activities attract the most visitors to your industry and niche. Then, figure out what works best in converting those views into loyal, paying customers. Learn the type of language that creates discussion and engagement. Try and implement a tactic. See how it affects your traffic. If you can, implement one at a time. If you do multiple, you will not be able to attribute the outcomes, positive or negative, to any particular one. Make these digital tools work for you, today.