Category: SEO


Why and How an SEO Can Save Your Business

Are you struggling to build the online presence of your business? Is your website way down the search results? It might be high time that you hire a search engine optimization (SEO) expert to help you get back on your feet. But could a local SEO really be all that you need? Allow us to shed some light on why and how an SEO can save your business.

What is SEO?

According to MOZ, SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. In Layman’s terms, it’s making your website rank higher in the search engine results page (SERP) to make it more visible to people. There are plenty of SEO techniques to increase your website’s rank in SERPs such as using Latent Semantic Indexing (LSI) keywords, link building, mobile-friendly optimization, etc.

Why do you need an international or local SEO expert for your business?

If you’re not yet seeing the possibilities an SEO can give you from the above-mentioned description, then you need to read these reasons why you need an SEO for your business. Hopefully, this would help you make the decision to hire one.

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1. Bring more traffic to your website the right way.

Let’s say your business has the best service in town. But because nobody can find your website, you won’t be able to get more clients. When you hire an SEO in your company, they can update your website and digital marketing campaigns using techniques and tools to make your website more visible and organically increase traffic.

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2. They know the competition and how to beat them.

Using the latest SEO tools, they can check out your competition and find out what works for them. Your own SEO can take a look at their top-performing content, what backlinks they use, target their keywords, and more. This will make it easier for them to create an SEO marketing Strategy that will put you ahead of your rivals.

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3. Improves Return on Investment (ROI).

With the money you put into hiring a rock star SEO, you could get a solid digital marketing strategy that will help you set measurable goals for brand recognition. With more people seeing your business, it’s no secret that the inquiries will start to come in, which increases the likelihood of scoring a sale. Of course, this will also depend on your skills in closing a sale. Soon enough, you’ll be experiencing ROI thanks to your SEO.

Types of SEO Experts

There are three types of experts who can help you build your SEO strategy – white, gray, and black hat. Who do you hire to help you out? Here’s a quick break down of the types of SEO experts so you know who to call depending on the need.

White Hat – These are the SEOs who use techniques and tools that adhere to Google’s guidelines. They make sure that they update your website or digital space using an SEO Checklist. It’s a safe and sure-fire way to help your website gain some ground in the SERP. It does, however, cost more and could take longer.

Gray Hat – These SEOs tend to drift away from Google’s guidelines. They look for loopholes within the system to get you to the top faster. While Gray Hats don’t really break the rules, they come really close to doing so. And when Google updates its guidelines and algorithm – which they do 500 to 600 times a year – and your website or digital space gets caught, you could be penalized.

Black Hat – Do you want to get to the first page faster? You could talk to Black Hat SEOs and they could do it for you at a lower rate. You risk your website, however, from being penalized or even banned in the SERP. Why? Black Hat SEOs will do anything to get the job done even if it means going against Google’s Webmaster guidelines.


Have you already decided to hire an SEO for your business? Get them working on these three important strategies so your business can make up for a lost time.

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1. Install web analytics from the start.

How would you know if your SEO is turning your business around? You need to have key performance indicators (KPI) that would show you how well your Search Engine Marketing (SEM) strategy is working. That’s why it is so crucial for your SEO to install web analytics from the get-go.

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2. Make your website mobile-friendly.

Optimize your website for the mobile platform. It’s essential to do this as Google rolled out its mobile-first protocol that will prioritize websites with a mobile-friendly code/design. Have your SEO assist the web developers so you can have a mobile-friendly website that adheres to Google.

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3. Fix broken links.

Broken links can put a serious dent into your SEM marketing strategy. Having broken links will have a negative effect on your SEO and Google, as well as turn people away from your website. Make your SEO do an audit so that your broken links can be fixed.

Having an SEO in your team can turn the tide around for your business. They can help your sinking ship float and sail into deeper waters to reach a new audience, which can help bring in more profit. Don’t hesitate to hire one to boost your digital marketing strategy.


10 Golden Nuggets To Improve Your Site’s Search Rankings

The success of any online business depends on the amount of traffic that it can draw. No matter how good your products and services are or how good your brand’s reputation is, you will never bring in any sales if no one is visiting your site. Therefore, it is important to improve your rankings in the search engines to be ahead of the game. If you are experiencing low traffic volume or have noticed fluctuations in your analytics, here are some tips by NYC Company that could help you generate organic traffic to your site.

Use keyword-embedded links

Building backlinks is one of the best ways to optimize your rankings. Some people, however, think that they have to shell out some cash to have their links appear in other sites. The truth is you can do this without expense as long as you know how to identify opportunities. You can ask your friends, partners, or clients to post your links on their sites and you can do the same for them. If the referring site happens to have a high volume of traffic, there is a big chance that a chunk of that traffic will be directed to your site.

Use long-tail keywords

Long-tail keywords have better conversions simply because they are more specific, which lessens your competition on them. There are online tools that you can use now in finding long-tail keywords that are relevant to your site and to your primary keywords. Try using them and you will realize that they can bring in more traffic to your site.

Value your visitors

Connect with your visitors. If they have questions or inquiries about your products and services, make sure that you give them immediate feedback. Also, encourage site visitors to interact with you. You can add a short paragraph at the end of your blogs that invites your readers to give their comments or opinions. This will keep them coming back to your site and even subscribe to your feeds.

Avoid too much animation on your pages

Too many banners and animations will just annoy your visitors and that can greatly increase your bounce rates. Search engines hate bounce rates, so to keep your high SEO rankings, make your pages clean, easy to read, and very user-friendly.

Maintain the quality of your content

Search engine crawlers also evaluate the relevance and usefulness of the content of your site. This is why it is important that you always create original content that will satisfy what your readers are looking for. Do not stop at just creating quality content. You should also make sure that you give them proper tags, descriptions, titles, and keyword density to get good scores from search engines.

Create a blog site

It is hard to use the main website of your business for optimizing keywords because it will result in long content, which will make it difficult for customers to find what they need. Still, you have to invest in keywords to bring traffic to your site. The best way to do this is to create a separate company blog site that will link customers back to your main site.

Give your multimedia files proper names

The images, videos, and infographics that you post on your pages can also bring in organic traffic to your site. To do this, make sure that your multimedia files are properly named with the use of relevant keywords so that when internet users make an image or video search, your content can pop up at the top of the list.

Keep posting content

Even if your site is already getting huge traffic, do not stop posting new content. You have to keep your site valuable if you want to maintain and increase the amount of traffic that you are getting.

Be listed

Have your site listed in popular directories. Most of these directories offer free registration and oftentimes, search engines get the results from these listings. For instance, if someone from Ohio is looking for a local plumber, it is likely that your business will be on top of the result if you are listed in these directories.

Always be informed

Search engines often update their algorithms. Therefore, the strategies that could be working for you before could suddenly stop getting good results. Be updated with the latest news and try to observe what your competitors are doing so that you can improve your strategies and remain competitive.


Django: The Web Framework For Perfectionist?

Coding is without a doubt one of the most useful job skills in the present day as well as the future. There are many different programming languages out there, each with their own different use cases and benefits. One of the most popular and widely used right now is Python.

Python can be used for a range of different tasks, from web programming all the way to scientific computing. It is quickly rising the ranks of the most popular programming languages, and many believe it will soon find itself in the number one spot. The language is also one of the first programming languages that many universities are teaching their students before any others.

Source: Pixabay

However, if you truly want to use Python as best as possible, you need to choose the right framework. A framework helps to create code and web apps much easier and simpler and can speed up the process of development. But with several different web frameworks for Pythons to choose from, which should you consider?

One great option that is incredibly popular is Django. This article is going to look a little more closely at Django, including what it is, why it is a good option and more.

What is Django?

Django is a very high-level framework that assists programmers by allowing rapid development as well as a clean design.  Django has been around since 2005 but was created a few years earlier in 2003. Web development can be a hassle and be quite tedious, and Django helps make it simple. It allows you to focus on simply writing your app or software, and not have to worry about anything else.

Django is all about reusability and cutting down the amount of work a developer needs to do and how much time they need to spend. Django will ensure that you can use Python pragmatically, as well. Many well-known sites and platforms use Django including Instagram, Mozilla, Nextdoor and more. If it is good enough for those large companies and all that goes along with operating them, it is likely good enough for your needs.

Best yet, Django is completely open-source and free. It is built and maintained by those experienced with development, so you can be sure that it is designed with developers in mind. The community for Django is also quite large and if you ever struggle with the framework, finding support and assistance is always simple.

Why is it a Good Option?

Source: Pixabay

So why is Django a good option for all different types of Python developers? Well, there are a couple of different reasons. The first reason is its speed. Django prides itself on taking your idea from a concept to a completed design quicker than any other framework. Another great benefit of Django is how incredibly secure it is. Security is an incredibly important concern for businesses and developers alike, and Django helps programmers prevent common mistakes that relate to security.

Django is also fully scalable, so no matter how large or small your needs are, it will be able to meet them. It is also very flexible and can be scaled up and down very easily. Add to that dozens of other extra features aimed at helping optimize development and you have a great choice for Python developers looking for a framework to use. The company claims to be the “framework for perfectionists with deadlines” and this is accurate. It is great for anyone who needs to create applications or software in less time, with less code.

Hopefully, this list of resources below will be able to show you why Django is one of the best Python web frameworks, especially for perfectionists. It is completely free, so there is no risk and no reason not to at least try it and see if it can improve the quality and efficiency of your code.

Additional resources:


The Website Accessibility Checklist – Seven Crucial Points to Consider

An accessible website is one that ensures that everyone can access and read online data. It includes both people who have disabilities and the ones who don’t. The provision for online services and data via the web got covered by the Disability Discrimination Act in 1993.

The WCAG (Web Content Accessibility Guidelines) puts forward the best practices that business owners and brand owners can use, to make their website accessible to all. All the guidelines urge the business owners and brand to check accessibility of their business websites at every all. The crucial points that you should consider are:

1. Images and pictures

It is essential that all your photographs have an Alt text, till such time it gets used only for decoration purposes. Images and photos that get used only for decorations, for instance, a border or a bullet point, there the alt text should stay empty. In the case of a descriptive or a long alt text, the long description needs to get used. It is essential to use text instead of a picture of the text. The exception applies in case of a brand name or logo. Hence, make sure to check the alt text by placing the mouse pointer atop the picture, where a yellow box will show-up along with the image description.

The reason for implementing this practice is that people who are visually impaired will listen to the alt text and get to learn about the image. The texts that get showcased as a picture can remain unclear when the picture size gets maximized by people who are visually challenged.

2. Colors

Make sure that your website has a high contrast between the text color and background color. Else reading the website content will become difficult. Also, the color should be prompt and successful in conveying the data. Assess the contrast by making sure that the backgrounds are light with a dark text or vice versa. When your text has very less contrast then reading the website, the text becomes challenging. And people with sight problems might have to strain their eyes, which can result in further issues. Also, people who have visual problems based on colors might face a problem when you try to share data using colors. 

3. The video and the audio

You need to assign captions, transcripts or subtitles with audio and video content. As the audio plays automatically on the site, you should ensure that the people can stop the sound as per their discretion. You need to check whether the video and audio come with written transcripts or open captions. It is because people who have hearing issues, make use of the subtitles and the captions and read the content. The sounds that start playing with no choice to stop can get confusing for people who want to listen to your website content. 

4. Text

You need to make sure that you can magnify the text without causing any harm to the content or web page functionality. You shouldn’t be using text images for any decorative purposes. Even when the user reduces or enlarges the text size, the webpage should be making complete sense to the browser. Individuals who have low visibility issues have to maximize the text size for viewing the web content. Images have a chance to become slightly blurred when it gets resized. Hence, make use of a straight style and text as you think is perfect. However, the same rule doesn’t apply for the brand name or brand logo. 

5. Forms

It comprises of text entry, checkboxes, and buttons. You should ensure that you have labels very close to the field where users can click on. Also, verify that areas that ask for information, such as comments or email comes with a label close it that explains the reason for sharing the data. It is because individuals who make use of assistive technologies can recognize all that they have to share in these spaces. Furthermore, they will also listen to directions to acknowledge the purpose of the area.

6. Links

It is essential to make sure that all your links describe the place the link is going and the link objective. When you are linking to documents, make sure that you specify the document type that is PDF or DOC along with the file size. Make sure that all the links get shown accurately.

There will be people who will listen to these links and would want to know about the link. They might also want to know about the methods of selecting the link if they’re going to open a document or the link. Generally, the file size can result in a slow connection and the scope to assess the time required for the document to open with their internet connection.

7. Flashing and page time limits

Make sure that the pages come with a time limit and have the option to manage and modify the same. Factors like scrolling, blinking, and moving can get used for showcasing the content if it stays for lesser than approximately three seconds. Make sure that you don’t place anything on the pages that flashes for over three times in a second. There can be limits on the webpage. However, if that holds true for you, for instance, there’s time after which there’s a page chance, make sure you have the option to turn it off entirely as well.  

Some individuals take some time to have a look at the web pages.  And when there are changes even before browsing gets complete, these people can get confused as they navigate the site. It results in a frustrating experience. And this might lead to seizures and lead to significant accessibility issues.

A business owner might not be aware of all these factors that are present in the web accessibility checklist. For that, you must get in touch with an expert service provider who can help you with this. Usually, SEO agencies and web development companies can provide you with this checklist and help you get started. Once you implement the core components of the list, you can witness site improvements to a great extent.


7 Factors to Consider When Looking for a Web Hosting Provider

When looking for a web hosting provider, it’s best to first consider things first before deciding. Almost a lot of companies offer similar claims, like unlimited bandwidth, unlimited email, and disk space. 

But the thing is, you also have to be sure that the company that you work with offers 99 percent uptime (or even higher than that), 24/7 support, site and store builders, and so much more.

So, it’s really up to you to do your homework first before deciding which web hosting company you should choose. 

This guide will help you on which web hosting to choose and selecting the service package that suits your needs. 

Price comparison

Web hosting packages vary in price. When you’re just starting out, it might be tempting to pick the cheapest options out there to save on your start-up costs.

Although these cheap packages might sound appealing at first, you could still potentially find yourself paying for additional costs down the line. 

Even if your initial package might cost just a few dollars a month for shared hosting, if your site is starting to gain a significant amount of traffic, you will need to upgrade your options.

Also, remember that switching hosts can be expensive. It’s possible to find an excellent deal in these packages, but you first need to know where to look. 

Compare the prices first, and pick a host that can perfectly cater to your needs, and not just because of what a great deal it is. 

Specs and limitations

Examine your site and figure out what you want to do. If you’re going to set up an e-commerce site, start a blog, then again, don’t go with the least expensive web hosting packages that you can find.

Going with a cheap hosting site doesn’t probably have 24/7 customer support, a disk space, RAM or managed cpanel VPS. Aside from that, your website would be experiencing a lot of downtimes and loading issues that will frustrate you.

Ask for the specific features that are included with the overall costs. Do they charge extra for backups, support, additional domains, and other things like that? Call them to clarify some concerns.

Don’t hesitate to ask difficult questions. Talk to them and tell them how you envision your site to be. They should take your website seriously, just like you do.

Customer reviews

This is where you should really do your homework. Do a quick Google search to see hosting reviews about your preferred service provider. Check out what customers have to say about them.

Doing so will help you gain a lot of insight into how their previous customers feel about their web hosting company’s packages and services.

How about their customer support team? Are they easy to get in touch with when one encounters a technical issue? When one does find a problem with their site, what is their course of action?

Technical support

It’s expected that you’ll encounter several issues down the road, especially during the early days of setting up your site. So having a well-trained technical support team that’s friendly, and responds immediately should be one of your top priorities.

Ideally, look for a company that offers 24/7 support. Remember that your site acts as your 24/7 salesperson. 

So, if you encounter a major issue, say, during the wee hours of the morning that needs to be resolved immediately, you should have a support team that you can easily get in touch with through live chat, email, or phone. 


One of the most overlooked factors when choosing a web hosting provider is site security.

Although website security mostly depends on how you develop your site, choosing a secured hosting right off the bat can go a long way. It will keep potential hackers at bay.

Make sure that the vendor regularly updates their machines, and do anti-virus and anti-malware scans periodically. 

Finally, there should be an access control that’s provided, which only gives authorized people to access the administrative features of your site.

Hosting hardware

Your hosting provider’s hardware will regulate the hosting performance, which directly affects the site speed of a website. So it’s crucial to know what particular hardware they’re using, and it is sufficient enough to meet your needs. 

Are their servers regularly tested? Do they have a data center that’s equipped with the latest technology? 

Refund policy

Some hosting providers offer a refund or trial period, wherein you can try their services for a brief period before deciding whether you want to continue or not.

Look for a host that offers an extended trial period. That way, you’ll have enough time to try their services for that particular plan. 

Final Word

There are a lot of things that you have to consider before ultimately choosing a web hosting provider that you can work with. Remember that the web hosting company that you pick is the very foundation where your site will be built upon. So, it’s essential to pick the right one for your needs.


Skills You Need to be a Good Python Developer

There is a high demand for quality, experienced Python developers. This isn’t just because the language is so widely used and popular, but because it has become a solution for many areas. From data science and machine learning to web applications, python is an effective and sought-after tool.

However, it’s not enough for you to simply master the actual language. In fact, some consider this the easiest step in the process of becoming a Python developer. You need other skills, too. Keep reading to learn what these other necessary skills are.  

An Expertise of Core Python

This is the foundation of any Python developer. If you want to achieve success in this career, you need to understand the core python concepts. These include the following:

  • Iterators
  • Data Structures
  • Generators
  • OOPs concepts
  • Exception Handling
  • File handling concepts
  • Variables and data types

However, learning the core language (as mentioned above) is only the first step in mastering this language and becoming a successful Python developer.

Python Frameworks

Knowing the Python frameworks is another must; however, this doesn’t mean that as a developer you have to know all of them. Based on the project, you may need to know one or another, but the most common ones used are CherryPy, Flask, and Django. If you already know Python, there’s a good chance you have worked with at least one of these popular frameworks.

Object Relational Mappers

ORM is a type of programming technique used in computer science that’s needed when converting data between incompatible systems using an Object-Oriented programming language. It creates a “virtual object database,” which you can use from any programming language. Most programmers use customized ORM tools.

A Basic Understanding of Various Front-End Technologies (JavaScript, CSS3, HTML5)

Sometimes, Python developers must work with the frontend team to match together the server-side and the client-side. This means Python developers need a basic understanding of how the frontend works, what’s possible and what’s not, and how the application will appear.

While there is likely a UX team, SCRUM master, and project or product manager to coordinate the workflow, it’s still good to have a basic understanding of front-end tasks.

Data Science

Data science offers a world of new opportunities. After deciding that being a Python developer is for you, there are several prerequisites you need to know starting with things you learn in high school mathematics, such as statistics, probability, etc. Some of the other parts of data science you need to understand, and use include SQL knowledge; the use of Python packages, data wrangling and data cleanup, analysis of data, and visualization of data.

Version Control

Making sure you track all the changes made to your file to source the code, later on, is a must for all developers. In most job offers; this is listed as a requirement. The good news is, it’s not too hard to become familiar with and if you have been coding for a while, you are probably familiar with words such as “commit, pull, fork and push” in this context.

Source: Pixabay

AI and Machine Learning

This is going to be extremely beneficial for you if you know what it’s about and what it offers. With AI and machine learning, along with deep learning, the field is constantly growing and evolving. Python is an ideal language for this. If you already have a basic understanding of data science, then digging into the topic of machine learning is a smart move.

Becoming a Great Python Developer

The skills you have as a Python developer are your biggest weapon. By having the right skills, you are going to put yourself in a position to land a better project and (hopefully) a better salary. Also, in the programming field, there’s always room to learn more and expand your skills. This is not only beneficial for you when working on projects, but it also helps to make your career path interesting and challenging.

Becoming one will require constantly reading up on the latest news, so we’ve made a small collection of great resources that will enhance your Python skills:


Top Web Development Technologies in Trends

To make your business site popup in such a cut-throat competitive industry, you must know about the latest trends and updates.

As a web development firm, not merely you will find web technologies more, necessary, but additionally, which assist you in creating a website worthy of attention. After having a wearisome brainstorming, some website development trends for 2019 and 2020 appear before us.

1. Use of AI and Chatbots

Artificial intelligence (AI) is the ability displayed by machines to simulate human intelligence and carry out cognitive functions such as the capability to learn, collect data, analyze information, understand emotions or solve challenging issues. The need for AI solutions, multi-task automation, and communicating will become more commonplace this year.

Voice bots, chatbots, and VA (Virtual Assistant) transformed social media and helped businesses to improve. Their evolutions for virtual client experience enabled assistants (like Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana) transformed the entire industry.

2. Blockchain

Bitcoins made the calendar year 2018 its prevalence by reaching fame. And, blockchain can also be following the same way. This technology will bring about changes in the web industry.

Online transaction is provided by blockchain technology with higher security. It doesn’t need intermediaries. This technology uses standard data storage to allow users to store data in different locations internationally. Blockchain makes it easier for financial institutions and banks to maintain their clients’ data secure in the shape of algorithms.

3. Thriving push notifications

The manner in mobile apps, a website using push notifications can take one to several audiences. Moreover, you may take advantage of it in the marketing form.

Push notifications are found to be the essential services to catch the attention of clients and visitors. You need to avoid overusing them. They allow one to share with customers about their beneficial activities, tempting discounts, and a lot more.

4. Acceleration of Mobile Pages Will Matter

Users are becoming impatient than ever. A Website which may make them wait is not the thing. Even Google love the AMPs. Accelerated Mobile Pages are a need of time since users love pages with lower loading time. So, keep Google and customers satisfied with the website speed.

5. Promising RAIL concept

Response Animation Idle Load (RAIL) designing theory is predicted to be in demand from the foreseeable future. The idea is to have a considerably faster load time (less than one second) and the outstanding website operation.

According to Smashing Magazine, RAIL divides UX into drag, tap, scroll, and so on performance. In Summary, the RAIL theory is beneficial to a web designer, and they can perform with a solid structure for the user-centric performance. Its principal concern is handy and pleasant user experience.

6. Motion UI Will Encourage Customer Engagement

The users of this era need all readily usable and understandable. Pick Motion UI that has a Minimalistic website using a convenient and beautiful interface.

Every product design or web design should be interactive and engaging to capture the attention of relevant users. Motion UI could be the new web improvement fad to keep up the attractiveness of your brand. They have a better capability to keep your clients’ attention than those traditional web designs. The thing is it requires exhaustive research and rigorous execution to achieve fantastic success in increasing the conversion rate on the website.

Motion UI includes desktop cartoons, animated graphs, exquisite headers, and hovers. Your website will soon turn out as something spectacular using Motion UI. It can be a little bit of sophisticated technology, and thus you ought to seek the support of top web development company for this to provide it a consumer experience that is smooth and nice.

7. Internet of things (IoT)

As per the research of Statista, there are going to be approximately 31 million apparatus in 2020. This increase in the number of all IoT apparatus may put influence on the web development process.

It is because enterprises have the propensity to regulate the unit via a laptop or desktop. If you would like to be famous for improved customer products and solutions or overall services, adoption of apparatus with the website is essential.

8. Single Page Application

A single-page application (SPA) is a web application Located on Responding to navigation actions without developing a request to fetch HTML Interruptions due to page reloading and decreases web development period by JavaScript that is useful among user devices. Performance is boosted by it, minimize from the host side.

Why is SPA well-liked?

It’s a superb pick when building responsive websites, encourage mobile, tablet & desktop apps. Latest improvements on SPA based on React and Angular frameworks which ensure it is practical and suitable for apps that were hybrid.

9. Cybersecurity

Ever since statistics breaches, cyber dangers, website hacking, and data theft would be amongst the terrible menace that lurks in the shadows of scientific development and technological progress, and 2019 will probably not be any exemption. Cybersecurity will not vanish shortly. Cybersecurity or IT security (IT security) may be the computer security systems against theft, service disruption or misdirection as well as on hardware, applications, or electronic data harms.

IT security pros envisage that those cyber-criminals will not stop to look for victims and vulnerabilities. Bearing that in mind, industries, businesses, communities, and individuals need to fortify their security system to secure databases, servers, and their info. Consequently, tenacious solutions are essential to battle the cyber challenges of the world.

Author Bio

Ashish Roy

Since founding a Denver SEO Company Cibirix, Ashish has used his marketing knowledge to lead the agency in generating truly efficient digital marketing experiences for clients. He has more than 15 years of experience in digital marketing and loves to write about different types of content in the industry.


3 Convincing Reasons To Opt For Web Analytics Services

Do you run a business? If the answer is YES, then you would need a website as well. Building a website has become easier. There are many website designers, hosting providers and the domain name can be purchased at a low price. The problem is that you want to do business and for that, you need to invest time, money and patience. 

Once you launch a website, the job does not end there. You need to focus on the traffic and whether the site is reaching the prospective clients or not. How do you find out this information? Web analytics is the answer! It gives you a clear picture of how the visitors are behaving.

Hold that thought! Here’s a quick post that talks about the 3 Convincing reasons to Opt for Web Analytics Services. Let’s skim through it.


#1 Understanding Your Audience

Look at it from a social perspective. Building a website, sitting at home and waiting for a miracle is a naive act. You need to step up the game and understand the audience. Who are these visitors? Web analytics enters the scene and gives you the raw data such as traffic, views, unique visitors, clicks, organic traffic, direct traffic, and conversion rate. 

These are important things to know! You would know how many visitors clicked on a particular link. This allows you to understand visitor behavior. Additionally, it gives you a clear picture of the age group and gender that are getting interested in your website. 

#2 Figuring Out the Best Content on the Site

If a post is doing well online, you can get an idea about what the target audience likes. Web analytics will show you the exact post that gets the most likes and comments. It gives you an insight about the bounce rate. If the bounce rate is high, you need to fix the content. In case a page is getting more views, you can figure out what the target audience likes. Give them similar content so that your website becomes popular. 

#3 Helps with Search Engine Optimization

The question is – how does it help with SEO? When you opt for web analytics services, the experts will examine as to what the visitors are liking. By seeing the current trend and what people like to see, you can curate content as per their liking. 

Once you know about the interests and demographics of the visitors, it becomes easier to create content and use target keywords. It helps a lot! 

Final Words

There are quite a few agencies out there who can help you with web analytics. Your responsibility is to create fantastic products for the target audience. You can hire the best web analytics service providers or a team that handles the whole process. 

Creating relevant content is important. You can do so by understanding the behavior, interests, and likings of the visitors. Web analytics can be very helpful to give a boost to your business. If you are new to the industry, let the experts handle the technical aspects. 

Should you use web analytics? Absolutely! If your website is meant for business, then knowing your audience is important. It helps you to strategize and plan your next move. So, quit beating around the bush and learn to handle web analytics or find an expert.


How to Integrate Spring Boot with Thymeleaf: A Step-by-Step Guide

Spring framework is one of the leading frameworks in the JAVA world and developers across the globe utilize it for developing reliable and high-quality Enterprise-level applications. Of late, developers have also started using the alternative form of Spring framework popularly termed as Spring Boot. 

This blog post will take you through a series of steps each designed in a way to help you understand how to integrate Spring Boot with Thymeleaf. However, before we begin, we do need to understand a little about Spring Boot and Thymeleaf too.

What is the Spring Boot Framework?

The Spring Boot framework came into existence to resolve bootstrapping issues and design new applications. It provides a default set of codes and configuration steps which makes it easier for the developers to integrate it into their applications. 

The framework operates on the “Opinionated Defaults Configuration” approach and boasts three major aspects of any application development process:

  • Development
  • Unit Testing 
  • Integration Testing

What is Thymeleaf?

Thymeleaf is a simple Java-based template which allows you to create both web and standalone applications. By default, Thymeleaf comes with 6 templates namely: 

  • XML 
  • Valid XML
  • Valid XHTML
  • HTML5
  • Legacy HTML5

Additionally, developers also consider Thymeleaf ideal for HTML5 JVM web development because it gives them the flexibility to customize the code based on their project requirements and because it supports a good range of Spring frameworks and additional tools.

Integrating Spring Boot with Thymeleaf – A Step Guide

With the basics in place, it is time to begin with our next segment which details the actual integration process in a step-wise manner. You can integrate both in multiple ways, however, for the sake of convenience, we will walk you through a manual JAVA configuration to set up Thymeleaf with Spring Boot.

Checking Pre-requisite Tools and Software 

Your system must have the following tools and software installed before you start with the integration process: 

  1. JAVA 8 
  2. Spring Boot 
  3. Thymeleaf v3.0
  4. Maven v3.3
  5. Eclipse

Project Structure

Once you have executed all the steps carefully, your basic project structure should look something like the following:




│   ───java

│   │ └───com

│   │     └───zetcode

│   │         │

│   │         └───config

│   │       

│   └───resources

│       └───my templates

│               index.html



Note: Thymeleaf stores all its template files in the following custom directory: src/main/resources/mytemplates while its default template directory is: src/main/resources/templates.

Working Out the Basic Installation

Spring Boot uses JAVA SDK v1.8 or higher by default to run smoothly. To check which version of JAVA is installed on your system, you need to run the following code on your DOS prompt: 

$ java –version

java version “1.8.0_102”

Java(TM) SE Runtime Environment (build 1.8.0_102-b14)

Java HotSpot(TM) 64-Bit Server VM (build 25.102-b14, mixed mode)

  • If you see a similar output on your DOS prompt you do have JAVA installed. In case, nothing appears, proceed to the given link to install JDK and set up the PATH Environment variable on your system.
  • As Eclipse is also a mandate, you need to download the latest build and install Eclipse on your system based on your operating system. Once it’s done, execute the Eclipse.exe file.
  • Next, you can install Maven in two ways: 
  1. Within the Eclipse IDE: The steps are as follows: 
    1. Open your Eclipse IDE and click HELP >> Install New Software 
    2. Click on the ADD button to add a new repository 
    3. In the popup box, fill out the: 
      1. Name: M2Eclipse 
      2. Location:
    4. Once done, select all the plugins and click on NEXT 
    5. Accept the terms and conditions of the agreement and click Finish
    6. Once the process is complete, you will be asked to restart Eclipse IDE. Click on YES to restart the IDE.
  2. Installing Maven using the PATH variable: In this process, you need to add the bin folder with the mvn command to the PATH variable. Follow the installation guide here: Installing Maven through PATH

Next, run the following command to check for Maven installation:

$ mvn –v

Apache Maven 3.5.4 (1edded0938998edf8bf061f1ceb3cfdeccf443fe; 2018-06-17T14:33:14-04:00)

Maven home: /usr/local/Cellar/maven/3.3.9/libexec

Java version: 1.8.0_102, vendor: Oracle Corporation

Once both Eclipse and Maven are installed, move onto the next section and check for the dependencies required to integrate Thymeleaf with Spring Boot.

Integrating Thymeleaf with Spring Boot – The Actual Process

  • To integrate Thymeleaf with Spring Boot, we first need to execute the following Maven dependency:




  • Since, we are using Thymeleaf v3.0 in this guide, we also need to configure the following two properties in the “pom.xml” file: 
  1. thymeleaf.version
  2. thymeleaf-layout-dialect.version





  • In this step, we would create our “pom.xml” file. To create, open any text editor of your choice like say “Notepad++” and add the following code to it. Once done, save the file under the name “pom.xml” which you can later use to build up your project. 
<?xml version=”1.0″ encoding=”UTF-8″?>

<project xmlns=”″












































  • Once you have created the “pom.xml” file, you need to configure Thymeleaf using the “” file and set up a ‘view’ and ‘controller’ for the homepage. 

Use the following programming code to achieve the stated task: 

package com.zetcode.config;

import org.springframework.context.annotation.Bean;

import org.springframework.context.annotation.Configuration;

import org.springframework.context.annotation.Description;

import org.springframework.web.servlet.ViewResolver;

import org.springframework.web.servlet.config.annotation.ViewControllerRegistry;

import org.springframework.web.servlet.config.annotation.WebMvcConfigurer;

import org.thymeleaf.spring5.SpringTemplateEngine;

import org.thymeleaf.spring5.view.ThymeleafViewResolver;

import org.thymeleaf.templateresolver.ClassLoaderTemplateResolver;


public class WebConfig implements WebMvcConfigurer {


    @Description(“Thymeleaf template resolver serving HTML 5”)

    public ClassLoaderTemplateResolver templateResolver() {

        var templateResolver = new ClassLoaderTemplateResolver();






        return templateResolver;



    @Description(“Thymeleaf template engine with Spring integration”)

    public SpringTemplateEngine templateEngine() {

        var templateEngine = new SpringTemplateEngine();


        return templateEngine;



    @Description(“Thymeleaf view resolver”)

    public ViewResolver viewResolver() {

        var viewResolver = new ThymeleafViewResolver();



        return viewResolver;



    public void addViewControllers(ViewControllerRegistry registry) {




  • We also need to define a dedicated template resolver which would help us resolve various templates into different “TemplateResolution” objects.

You can call up the templates located on your CLASSPATH using “ClassLoaderTemplateResolver” method.


@Description(“Thymeleaf template resolver serving HTML 5”)

public ClassLoaderTemplateResolver templateResolver() {

Note: To serve HTML5 content, you can execute the following code:


  • The following code will help you create a Thymeleaf template engine with Spring integration:

@Description(“Thymeleaf template engine with Spring integration”)

public SpringTemplateEngine templateEngine() {


    var templateEngine = new SpringTemplateEngine();


    return templateEngine;


  • In case you need to display the current date, change the “resources/templates/index.html” file with the following code:
<!DOCTYPE html>

<html xmlns:th=””>


        <title>Home page</title>

        <meta charset=”UTF-8″/>

        <meta name=”viewport” content=”width=device-width, initial-scale=1.0″/>




        <span th:text=”‘Today is: ‘ + ${#dates.format(#dates.createNow(), ‘dd MMM yyyy HH:mm’)}” th:remove=”tag”></span>




  • To set up the Spring Boot application for execution, you need to edit the “com/zetcode/” file with the following code:
package com.zetcode;

import org.springframework.boot.SpringApplication;

import org.springframework.boot.autoconfigure.SpringBootApplication;


public class Application {

    public static void main(String[] args) {, args);



Executing the Code

With all the files edited successfully, execute your application using the following code:

$ mvn spring-boot:run

 Once executed your output should look similar to the following: 


$ curl localhost:8080

<!DOCTYPE html>



    <title>Home page</title>

    <meta charset=”UTF-8″>

    <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>




    Today is: 08 Sep 2019 02:01



If you do see a similar output, that means you have successfully integrated Spring Boot into Thymeleaf.

Note: You can exit the application using the following key combination: CTRL + C

We hope you will find this step-by-guide to Spring Boot integration with Thymeleaf helpful. Do comment below and let us know how it turned out for you!

About Author: Johnny Morgan Technical writer with a keen interest in new technology and innovation areas. He focuses on web architecture, web technologies, Java/J2EE, open-source, WebRTC, big data and CRM. He is also associated with Aegis Infoways which offers Java Programmers India .



How Can SEO Professionals Do Business in a Sluggish Economy?

The SEO industry has resumed back its course, after the recent Google update! Now the SEO vertical is booming, and there are ample business opportunities that SEO professionals can grab and leverage. But there’s no guarantee, that’s how everything is going to be forever. The economy can change anytime and become sluggish. It can hamper business, and the SEO professionals might not have the required strategy to work their way out.

Economic downswings are inevitable! It occurs when you least expect them. Sometimes, SEO experts can see vital signs. An economic downswing will impact an SEO professional’s capacity to maintain revenue. But when you work out way well enough, you can even thrive during a slow economy. Today, you need to join hands with an ace SEO agency or service provider to stay guided and well advised. It will help your in-house SEO staff. To know more about this, you can check out Social Market Way

You can use the following steps to ensure positive results in a slow economy.


Maximize the marketing activity


As the economy slows down, usually people put a pause on the marketing activities. They minimize the costs every way possible. However, this strategy can result in a downfall. It is easy to understand why this can happen! If your marketing activity gets minimized, you lose out on valuable exposure as well. Less exposure means less revenue. It’s a negative downward spiral, and you should omit this.

A slow economy is a great time to review all the marketing strategies and recognize ineffective tactics, channels, and campaigns. You can even delete these. However, that should be an ongoing practice. Anything that you save will eventually get invested in some form or the other in your business. The added benefit is the fact that when the economy is not at its best, all the other market players and competitors will reduce their marketing initiative as well. And it will give you increased advertising scopes. And at times, you can get this done at a decreased price that you have access to. 

SEO professionals need to take a leap of faith and maximize their marketing. It might seem counterproductive for a while, but then SEO professionals will soon see the difference.


Get involved with direct sales 


Most SEO professionals aren’t very fond of the word “sale.” And that is the reason why very few place emphases on networking. And even a lesser number gets some business procured. However, the good news here is that it is familiar with all or most of your market-players. So, do you not prefer the idea of being out in public and get involved in direct sales? If yes, then you need to reconsider a few things. It is essential to move away from this feeling if you wish to make the most of a slugging economy.

Sales don’t necessarily mean high-pressure, sales-y tactics. It doesn’t indicate making a client uncomfortable with a sales proposal, forcing them to make a purchase. It is more to do with strategic initiatives. The best way to go about it is to choose a specific section of high-end prospects and start by connecting with them through a phone call, email as well as other face-to-face interactions.

The ultimate objective is to bag a client. The aim is to create a bond. It could mean you make a phone call or send a business proposal. It will help you to introduce your brand. And after that, you can start to qualify for the sales process slightly more. Take time out to understand the business requirements and pitch your product through a sales proposal mail. Here you can make use of the required keywords, to attract your client’s attention. For this, you need to do some extra background and research work. You should have this entire strategy planned. Else, there might be careless mistakes, which can cost you more during an economic downswing. 


Make the most referrals 


Most SEO professionals get a massive chunk of their work through referrals. And when the time comes, it is always best to connect with the references and ask for further recommendation. Make sure that you are clear about your business plans with the referrals. That will help them assist you better. You can send out a mail to the ones present in your referral list. Also, if there are a few names, that you feel you should get connected individually, go ahead and do that.

Your referrals might not have immediate work for you! The idea is to wait and get back when you deem fit. Sometimes, getting work means being active in your referral follow-up. Make sure you manage your referral list effectively even when the economy is back to a good shape.


Complete what you’ve undertaken


SEO professionals are never entirely out of a job! Even when the economy is sluggish, there’s some work or the other finish. It could be managing a keyword list, preparing cluster keywords, competitor analysis, and the like. You might have to develop a PPC strategy for a client that they will use once the economy bounces back. So, while you leverage your referral list and get engaged in direct sales, make sure that you don’t ignore what you have at hand.

Carry on with the SEO plan that you had proposed your client, for whom you are already working. But consider the current economic condition and make the necessary changes. For instance, it makes sense to reduce the SEO content and blog frequency when there’s an economic downturn. You might want to focus only those keywords of which you are certain. Experimenting with long-tail keywords and keyword cluster can happen later. Try and rephrase the old web content by adding a new tweak. It is a perfect time to make these critical changes.

These are some of how SEO professionals can still stay in business during a slow economy. It helps them to respond according to the current situations and also ensure that they don’t go out of business. You can even think of other strategies as they survive through the slow economy phase.