Category: SEO

DevelopmentInsightsProductsSaaSSEO

Different Approaches for Test Automation for Microservices

Most companies that use DevOps are turning to Microservices for their code development. Microservices are small-sized parts of an application that are focused on completing one task. They are a subpart of a module. These services are independent of each other. Hence they can be tested separately by QA testing companies without worrying about dependencies. Microservices can also be deployed independently. 

All of those are neat benefits. But not everything is great when it comes to microservices. In fact, one of the downsides is that they are hard to test since each has its own codebase, dependencies management, and database schema. Even for local testing, you have to make sure that you’re using the latest code stack., all data migrations are up to date, and that you’re using the correct code branch. 

Since this can be pretty challenging, here are a few ways through which microservices testing can be automated.

1. Full-stack inbox testing

In this, you create the testing environment on a local system. Then you carry out the quality testing on that local system, by testing each instance one by one. The machine is called a vagrant box, as Vagrant is used to creating that environment. 

Benefits

  • Building your virtual machine will take minutes  
  • Pre-built Vagrant provisioners
  • Anyone can test over the internet by downloading the same machine on their laptop. 
  • QA becomes easier. 

Problems:

  • Spinning the machine locally can have unexpected errors. 
  • This system doesn’t scale. 
  • Trying to replicate a cloud infrastructure environment on a local system doesn’t test the same way. 

2. End to end testing 

End-to-end testing is the Quality Assurance for all the parts of the system i,e, services, integration, interface, and network. This type of testing tests the whole user journey, from start to finish. You can also use the 80/20 rule – that is, not simulating all the parts of a real test, just pieces of it.

Benefits

  • It validates all layers of the service, such as the data layer, integration layer, presentation layer, and business layer.
  • It reduces time and costs by decreasing errors. 

Problems:

  • Many companies don’t believe End-to-End testing is useful for microservices as they are not full applications. Hence there won’t be a workflow that tests all aspects of service. 
  • Testing gets complex every time you introduce a new microservice into the architecture. 

3. Unit testing 

Unit testing is done by writing test cases for a particular unit/part of the code. A unit can be one method or a whole module. The basic idea is to divide the repository into smaller components and to test them individually. 

Ideally, unit testing should be done by minimizing external dependencies. Doing so will ensure quality even if the external environment around the unit changes.

Benefits

  • You can use different development languages or frameworks for unit testing.

Problems:

  • Testers may write wrong tests
  • Debugging unit tests often wastes time instead of saving it.

 4. Documentation first testing

Also called the API First approach. In it, you create the API along with its documentation before anything else. The API documentation is made open-source.

Developers APIs are considered “High-level citizens.” Doing so creates a contract for how to make changes to them.  If anyone wants to change API or create their own based on them, they’ll have to review the document to make sure that the new API upholds the standards mentioned in the Original API. 

Benefits

  • Increases Speed to market 
  • It reduces costs. Well suited for cloud development.
  • Many teams can work parallelly based on API definitions in the documentation. 

Problems

  • Setting up the initial API can be challenging.
  • Testing all parameters in API Request combinations can take long
  • Schema updating of the API may cause downtime because of new parameters. 

5. Stubbed Testing

Used for top-down integrating quality testing. In it, you use small codes called stubs for testing. They behave and handle data like microservices but they are just dummies – small, isolated parts of your application.

Software testing companies use stub tests when they need to do QA after taking input from the user. The system can just mimic user behavior.

Benefits:

  • Can test the primary module without the smaller modules (top-down approach)
  • Reproduce complex modules easily
  • Can test without the required response. 
  • Saves time

Problems:

  • Shallower than other methods. 
  • Static methods cannot be stubbed
  • Pointer method signatures not supported.

You can use different tools software testing companies use to test microservices, such as: 

  1. Goreplay: Open-source, a networking tool that monitors live traffic. 
  2. VCR: a unit testing tool that records HTTP interactions for your test suite. 
  3. Apiary: a documentation tool. It can write, mock, and spin an API in 30 minutes. 
  4. Wilma: Service virtualization tool. Combines Service stubs and HTTPS proxy
  5. Wiremock: HTTP based API simulator. Creates an actual HTTP server and mimics web service. 

Conclusion

Microservices testing can be difficult but is an unavoidable part of development. You can change your strategy as per requirement and situation. There is uncertainty in this type of testing, but if you apply tried and tested theories like Stubbed testing, documentation testing, etc., you won’t face any problems. 

DevelopmentInsightsProductsSaaSSEO

The Biggest Mistakes You Can Make When Outsourcing Software Development

When a business needs to create, customize, or manage software solutions for their business, they simply don’t have the time, know-how, or manpower to do so in most cases. Thus, many organizations have made the smart decision to partner with a third-party outsourcing provider for all of their software development needs.

Outsourcing software development has a number of significant advantages for companies of all sizes and specialties. The practice reduces costs by not keeping team members as in-house, full-time employees. As they are part of an external team, the hiring company must only pay a flat monthly or hourly rate or pay for the entire project (depending on the contract). Companies are able to scale the number of people on their teams up or down as well, helping to ensure maximum efficiency and use of resources. 

Outsourcing companies, such as BairesDev, give organizations access to niche skill sets and a wide variety of talent that they may not have been able to access otherwise. (Learn more about BairesDev here: https://www.bairesdev.com/software-development-services/software-outsourcing/) These teams keep costs down while operating at maximum efficiency to help companies stay focused on their core business tasks and still accomplishing their software goals. 

The Most Common Software Development Outsourcing Mistakes

Working with an outsourcing company for software development projects is very beneficial for all kinds of businesses. However, the partnership can go awry when the hiring company makes mistakes. This doesn’t just lead to failed projects, but to loss of time, loss of money, and an indefinitely postponed launch of the final product.

It’s very important that companies understand what it takes to have a good partnership with a third-party outsourcing provider. Not only that, but they should be aware of the common pitfalls and how they can prevent them from happening.

Here are just a few examples of the most common outsourcing problems and how to prevent them:

  1. Choosing an outsourcing company based on the lowest cost. – Most outsourcing companies do exist to help cut down on the cost of developing software. The price of hiring talented developers at an offshore or nearshore development company can be a fraction of what it would cost to hire a developer to work in-house.
    However, saving a few extra dollars overall to hire a more inexperienced development team at the lowest cost could have dire consequences. Obviously cost is a deciding factor in making any business decision, but it should not be the only one. Take experience levels, technology offerings, project examples, communication abilities, and the company as a whole into account in all decision making.
  2. Not making communication a top priority. – Communication makes or breaks an outsourcing project. When working with an outsourced team, communication becomes more important than ever. Before a project begins and an outside team is even hired, companies must take the time to fully establish the project goals, the intended functionality, the necessary requirements, and any other important information that the development team should know. After selecting an outsourcing provider, leaders need to decide on the required communication methods and frequency of communication. Thanks to programs such as Slack and Skype, instant communication between teams all over the world is possible. Regular meetings (via phone or video chat) should occur to help ensure that all team members are on the same page and kept updated on progress throughout the duration of the project. 
  3. Setting unreasonable timelines. – While outsourcing companies are able to expedite timelines thanks to the experience and skill sets of their talent, they aren’t magicians. Timelines must still account for any bugs, issues, or additional development requirements that may not have initially come up. If the hiring company sets a due date that is simply unattainable, the project will fail, not be up to necessary standards, or important items could be overlooked. Instead, companies should work with the development team to decide on a fair time frame that works for both the devs and the end-users.
  4. Not having any kind of in-house tech know-how. – Some companies enter outsourcing contracts without having any kind of in-house technology understanding on their end. While outsourcing companies offer their team leaders, it doesn’t mean that they will be able to fully align their work without being able to discuss the logistics with the in-house team. These in-house employees don’t have to be experts, but just having a tech resource available is helpful and will prevent possible communication issues.
  5. Underestimating the importance of quality assurance and testing. – Again, developers are not magicians. While they are experts in their respective field(s), outsourced development projects are bound to have bugs and errors. This is why quality assurance processes and testing are so important throughout the entire Software Development Life Cycle. Some hiring companies believe that they are hiring experts so they should not have to also hire testers and QA professionals. This is simply not the case. 

Software development outsourcing companies are great resources for companies who need to complete development projects but simply don’t have the time, money, or know-how to do it in house. As long as best practices are put into place from the very beginning of the relationship with an outsourcing company, these costly mistakes are avoidable for joint success.

DevelopmentInsightsMartechProductsSEO

Digital Products and Services That Drive Marketing

Technology has transformed almost every aspect of our lives including marketing. For example, before the advent of the internet, most companies relied solely on print and electronic media to market their products and services.

However, the introduction of the internet has opened a myriad of opportunities – that have taken marketing and advertising to another level.

A good example is social media. It is hard to find a business or company today that doesn’t use social media to market products and services.

Below are some of the digital products and services that are driving the market:

1. Search Engine Optimization (SEO)

This is one of the popular digital services used by companies and individuals to drive marketing. It is considered one of the most effective marketing strategies today.

What is SEO?

Search engine optimization is a technique used to optimize the content of a website so that it can easily be found on popular search engines. The objective is to create keywords that are commonly frequently searched by internet users and drive them to your website.

The effectiveness of SEO depends on who is implementing it. Most marketing companies hire professionals to optimize their business websites.

2. Digital Product Development Agencies

This is another digital service that is driving the marketing industry. There are many digital product development agencies whose focus is to market products and services for other companies. They are responsible for identifying what marketing strategy suits your need and implementing them.

A digital product development agency can analyze your business and recommend an appropriate marketing strategy. If you implement a marketing strategy and you can’t see the results a few months down the line, then it means you are missing something. You need a professional to analyze and recommend something that will work for you.

3. Email marketing

Email marketing strategy is as old as the internet. It is another digital service that is being employed by many companies to market products and services. It is also considered one of the most online marketing strategies after SEO.

How does email marketing work? Email marketing focuses on maintaining existing clients or customers and attracting new ones. It is a perfect strategy for those who want to build brand awareness as well as encourage repeat clients.

4. Social media marketing (SMM)

Social media has proved to be a powerful marketing strategy in the modern-day. Most companies have taken into social media to market their products and services. This is because social media platforms have the power to reach a large audience within a short time.

As a result, most companies have opted to hire professional marketers to run their social media pages. This has led to an increase in competition in different sectors.

5. Pay-per-click (PPC)

PPC is also another major service that is driving the marketing and advertising industry. Pay-per-click service works very simply – a client bids for words that they want their ads to show up for. That means when a user clicks on one of the keywords, their ad is automatically triggered.

The good thing about PPC is that you don’t pay for space to advertise, but rather for the results you get.

In general, there are several digital products and services that drive marketing. All you need to do is identify a strategy that works for your business.

DevelopmentMartechProductsSaaSSEO

The Tech Your Employees Need for Peak Performance

Technology has helped to simplify tasks and improve performance. However, the market is filled with all kinds of equipment and software claiming to be the best at managing employees. The availability of numerous options can make it difficult to choose. That’s why we’ve prepared this list of the best tech for your employees.

1. Virtual Reality

Your employees need to undergo training at least once every year. The training familiarizes them with the latest issues in their work environment and teaches them how to cope with such scenarios. Traditionally, employees had to handle real-life scenarios as part of the training. Some of those situations were risky for the employees. Instead of hiring someone to train your employees, use virtual reality for learning purposes. This technology introduces the employee to a virtual environment without putting them in harm’s way. It also offers a variety of scenarios for better problem-solving.

2. Multiple Monitors

Have you ever tried to use multiple programs on a single computer at the same time? It’s a lot of work. That’s why you should consider installing multiple screens in the workstation. You can use an adjustable monitor arm or mount for the extra screen. That way, your employees don’t have to keep switching between different windows. With two screens, the worker can use two programs simultaneously and be more productive.

3. Wireless Laser Printers and Copiers

Your staff has to print documents for record-keeping purposes. The workers also have to print documents for meetings and customers. If you want your employees to be more productive, invest in high-speed wireless laser printers. That way, they can print bulk documents within a short time. Wireless printers will also keep the work environment free from wires, which can be a hazard – somebody can trip on those wires and hurt themselves badly. Also, anyone can connect to the wireless printer from their computer. As a result, printing becomes more efficient.

4. Cloud Service

Today’s workers want flexibility. Your workers don’t have to come to the office every weekday. You can give them some days off to work from home. That change in environment helps the worker become more creative and focused. Invest in cloud services so that employees can share and access files through the platform. It will make remote work easier and safer.

5. Virtual Assistant Software

How many times during the day does an employee respond to a customer query? How many times does the employee give the same response over and over again? If your answer to these questions is multiple times, that employee is wasting time. You should invest in a virtual assistant software to get rid of repetitive tasks in the workplace. It will allow employees to make better use of their time.

6. Network Security

You should also invest in better network security so that employees can use their devices without putting the business at risk. According to experts, bring your own device or BYOD policies improve productivity. Employees feel more at ease when using their devices at work. It motivates them to be more productive. You can only allow employees to use their laptops if the system has been secured. Since you have no control over what the employee keeps on their computer, you have to protect the office network from malware and dangerous programs.

To conclude, most of the tech on this list is easy to use. That means you won’t have to waste time training employees. Make sure you tell the employees about the new equipment so they can be prepared.

DevelopmentInsightsSEO

MilesWeb – Perfect Web Hosting For Web Developers

Being a web developer is not an easy job, every time a website demands new changes and you need to keep your heads on it. Web developer looks after various tasks like coding, management of the website, updating site with new applications, etc. In the middle of all this chaos, a developer might not get time to look after the web hosting issues, or he might think that it is not his work. Yes, as a site owner you cannot blame a developer for that because web hosting is a service offered by web hosting providers that work separately. Web hosting is definitely an important parameter of a working website but is often neglected. So, if you are a web developer reading this article, and if you are frustrated with some web hosting services then this article is for you.

Most of the web developers look for a cheap web hosting company that offers great reseller hosting plans so that the developer can start their own hosting company, well this article will help you too.

MilesWeb has a large customer base of web developers who are happy with the services they are getting. So, today, I thought I should reveal some points about MilesWeb.

MilesWeb

The company was started in the year 2012, with an aim to provide web hosting at very cheap rates without compromising over its services. Their shared hosting plan is a popular one in the market, where you get unlimited hosting starting at just Rs.40/month.

Within this short term, the company has now reached many hearts due to its integrity and outstanding support.

MilesWeb for developers

If you are a developer having a good customer base, then you must broaden your horizon by starting a web hosting business. That means you can now provide everything under your brand, right from domains, web hosting, and sites. If you are thinking the same way, then reseller hosting is structured for you only.

The important thing is, all the reseller plans from MilesWeb come with a 100% white label so that you can sell all the products under your brand name. All you have to do is, just buy hosting from MilesWeb and sell it to your customers, under your brand name and price. This is one in a million opportunities for developers to start their web hosting business.

C:\Users\ADMIN\Desktop\Images and Plans\Unlimited reseller hosting India.png

Additionally, reseller hosting from MilesWeb ensures that a user doesn’t require any lump-sum amount, our huge infrastructure, also don’t need to spend on servers or to hire employees, as everything is managed by MilesWeb on behalf of you. This also ensures that in any process while dealing with your customers, MilesWeb maintains a 100% white label and provides service under your brand name. You can gain more information about them by directly initiating a chat from their website, the technical support team will help you properly.

MilesWeb offers a wide range of products like shared hosting, VPS hosting India, reseller hosting, dedicated hosting, cloud hosting, etc. All these hostings come with a lot of best-hosting features, and the following are few of them:

1) Free SSL certificate

As a web developer, you must be knowing the importance of HTTPS symbols padded on a site. To ensure the safe transmission of data, MilesWeb provides a free SSL certificate with every web hosting account bought from them.

2) SSD storage

SSD storage speeds up websites so that visitors can have better site experience. A fast and smooth loading website gains more visitors than a site hosted on outdated hard drives.

3) Latest PHP and MySQL

A developer knows how many times he needs to update the software running on the website. But, all web hosting plans from MilesWeb offers the latest version of PHP and MySQL and they get updated as soon as the latest version releases, this eases the work of the developer.

4) Protection against virus

A website is prone to viruses if it is working on the internet. This doesn’t mean, you don’t need to have a working website, because proper protection can save a site from any misfortune. MilesWeb servers are scanned on a daily basis that protects each and every site hosted on them from all types of malware.

5) Free website migration

Migrating a website is very tedious work. One single mistake can break the whole website and lose its data. So, if you want to switch your hosting to the MilesWeb server, then just contact their technical support team, and they will migrate the website on their server without any data loss.

You can see, MilesWeb being a web hosting company, takes the responsibility of various technical work so that a user doesn’t have to invest special time in it.

Want to try MilesWeb?

If you want to free yourself from the burden of web hosting issues, then MilesWeb is an answer to you. The plus point is, the hosting comes with 99.95% uptime, 24/7 technical support, and 30 days of a money-back guarantee.

SEO

Why Did My Rankings Drop After Using Google’s Disavow Tool?

As the 21st century continues to unfold, more and more business owners are recognizing the importance of implementing effective internet marketing strategies. By maximizing SEO and other such strategies, business owners can ensure that they continue expanding their online presence and thereby gain more revenue through the goods and services they sell. For quite some time now, many website owners have been aware of the integral role backlinking can play in affecting website ranking. If, for example, a website receives a backlink from a low quality website, this can cause the original website to gain a less prominent position in the search engine results pages.

For this reason, Google has put in place a disavow tool which permits website owners to rid themselves of connection to bad backlinks. Despite the apparent efficacy of this option, many website owners have experienced a drop in search engine ranking after using the Google disavow tool. By learning more about the Google disavow tool and how its use can affect your search engine ranking, you can make a prudent decision regarding whether using the tool would be appropriate or advantageous for you.

Google’s Disavow Tool-A Basic Overview

The basic premise of the Google disavow tool is simple. Oftentimes, website owners find that their sites have been backlinked to other sites that are either low quality, spammy, obscene, or questionable in some other manner. To remedy the problem of being linked to these types of questionable websites, Google gives site owners the ability to disassociate from them through use of the disavow tool. To use the disavow tool, the website owner creates a list of the URLs from the unwanted backlink site in a text file. Once you have successfully created a file, you can then access Google’s disavow link through Google Webmaster Central. After selecting your website, you’ll go through a list of warnings and subsequently select and submit your file.

Once you’ve successfully submitted your file, Google will not immediately discount your links. In fact, Google representative Matt Cutts has stated that it can take several weeks for the disavowal to be processed and actualized. Additionally, Cutts pointed out that Google can opt not to use disavowal submissions if the company believes they are not to be trusted.

After your disavow file is submitted, you will have the option to download the file and resubmit it to reflect any necessary changes. The file limit in terms of size is 2MB.

How The Disavow Tool Gained Prevalence

In determining whether you should use Google’s disavow tool, consider the fact that it was primarily designed for website owners who were adversely affected from Google’s Penguin Update. The Penguin Update had a profound effect on websites that Google believed were spamming its search engine results, especially those who did so through the purchase of links. After the Penguin fiasco, many web publishers and SEO companies went into panic. One of the primary concerns was how to develop a way to get rid of bad links and start anew. Other people grew concerned that some individuals might direct bad links to their web pages for the purpose of destroying their online presence with negative SEO. As a result of these concerns, new businesses that made money by charging to remove harmful links gained prevalence.

Why Your Rankings Can Drop Through Use Of The Google Disavow Tool

Why-Rankings-Drop-Google-Disavow-Tool

As many Google experts know, implementing the Google disavow tool can have an adverse effect on your search engine results page rankings.

Based on Kuan’s assessments regarding the Google disavow tool, it is clear that disavowing links that are helping you earn a competitive ranking can have a detrimental effect on your Google search results. The rationale is simple: Even if you are being backlinked by a spammy or low-quality website, that site can be generating visitors to your own pages.

How To Use Google’s Disavow Tool Effectively

In recognizing the fact that the Google disavow tool can have an adverse effect on your search engine rankings, you may wonder whether or not you should make use of the tool when attempting to solidify your internet marketing campaign. In discussing this matter, several internet marketing experts have pointed out that the key to success with the disavow tool is to avoid blindly disavowing links out of fear. Rather, you should take the time to do your research on the sites that you have been backlinked to before you begin the disavow process. In discussing how to use its disavow tool effectively, Google has stated that it frowns upon using the tool frivolously. In a 2012 slideshow on the disavow tool, Google representative Matt Cutts outlined several tips for effective use. They include:

1. Avoiding use of the tool unless one is certain that it is needed

2. Remove all the links from the web that you can prior to using the disavow tool. To do so, website owners can make several link removal requests for themselves. Website owners should wait until there are just a few links left to remove before resorting to the disavow tool.

Implications of the Google Disavow Tool

Although the Google disavow tool has been effective in helping many people cut ties with shady and/or scammy websites, some website owners are disgruntled about the fact that use of the tool can cause their rankings to drop. Interestingly, Google has not always taken definitive action against negative links. In the past, the company has frequently opted to simply ignore the bad links. Yet by choosing to interpret bad links as “negative votes,” Google facilitated the rising concern regarding adverse SEO activity which it is now attempting to quell through its disavow tool. Moreover, Google has also stated that its algorithms are designed to prevent negative SEO, meaning that the majority of web owners shouldn’t have to worry about the presence and effect that SEO might have o n their search engine result page ranking.

Implications-of-the-Google-Disavow-Tool

Despite Google’s efforts to prevent web owners from being subjected to negative SEO from bad backlinks, many people remain disgruntled. At this point, many web owners argue that links are ultimately disadvantageous to them because getting quality links is difficult. Moreover, when one obtains a quality link, the link itself might not count. Finally, the process of disavowing links can take time which one might want to devote to more productive activities such as web design, content creation, or social media network marketing efforts. In response, Google has emphasized the benefits offered by the disavow tool and how it enables people to obtain a “clean slate.”

Conclusion

As made plain by the information listed above, Google’s disavow tool can be an effective medium to use when attempting to disassociate from bad backlinks. At the same time, however, using the tool can have an adverse effect on your search engine ranking. In recognizing both of these realities, be sure to use the disavow tool strategically and as a last resort when implementing your SEO techniques to expand your online presence. Get a help from SEO Philippines Company.

SEO

An Insight Into Different Aspects Of E-commerce SEO Companies

In the competitive eCommerce ecosystem, it is important to have an edge over the competitors. But, the question is, what can you do tdo get that extra mileage over your counterparts?

In an ideal scenario, The product categories largely remain the same. The quality of products usually remains unfettered. So what is it that could be the differentiating factor? The answer resides in a three-letter acronym SEO ( Search Engine Optimization).

Yes, SEO is the real deal here. Sadly enough, we don’t have the magic to spin SEO into our favor. Getting it right requires skilled individuals working day-in-and-day-out to make things happen.

Let’s have a sneak peek into what is SEO? Though, if you are searching for an e-commerce SEO company, we believe you may have some idea about the acronym. But still, we would like to put it out there. SEO or search engine optimization is a process that includes certain elements that make your page rank in the top search engine results.

Why do you need to hire an eCommerce SEO company?

Let’s begin from where we left off- the meaning of SEO. Now, you might have noticed the terms ‘Ranking’. This single word is powerful enough to get the ball rolling in terms of putting in serious effort into SEO plans.

The idea of ranking is to get your page to appear, preferably, on the top 10 search results. If an individual has to move to page-two of the search results, then something is wrong with the SEO wisdom and practice.

You can even hide a sensational spinoff of Harry potter on page two, and probably no-one would find it. To put it more appropriately, no-one would bother to move to the second page of search results to find what’s hidden there.

The longer attention span in this fast-moving world has become a myth. Users now want instant solutions more than ever before. If they don’t find it on your page within a few clicks, the chance of conversion goes for a toss.

The integration of SEO into eCommerce can be the game-changer in increasing the visibility of your platform. But again, if you are trying to approach it in the DIY fashion, this would take you to double the time. It is where the role of a professional eCommerce SEO services company comes into play.

If we consider for a second that you manage to get the ranking done, but consistency would be missing. The change in the search engine algorithms requires you to be proactive in adjusting the SEO strategies, and it is tough to be a lone warrior in the ranking battle.

The eCommerce SEO services will not only drive sales through a rise in the ranking, but it will also deal with other important elements. So, when you hire an eCommerce SEO company, look beyond mere sales.

We look at some of the offbeat services provided by various companies. These services get overshadowed in the hunt for powerful Keywords.

Offbeat services provided by e-commerce company

Generally, when we talk about the best eCommerce SEO services provided by the company. We come across terms like keyword planning, indexation, title tags, URLs, and meta description. But there are certainly other services which are equally important such as branding and social media integration.

Social media integration

Having a social media presence has always been crucial. But for some reason, it remains hidden in the technicalities of SEO. The newly formed companies have become unidirectional, focusing on ranking. Thus, they miss out on playing the card of social media influence.

To set the context, almost 78% of social media users turn out to be potential leads, and most of them get converted. Instagram story ads and Facebook ads have been quite instrumental in driving e-commerce sales.

The discovery of potential leads also makes sense when you consider an average joe spends more than two hours on social media platforms. Thus, it becomes crucial that SEO strategies need to be carved out to drive traffic to the official handles. 

Branding

Social media-oriented SEO strategies are not just about driving traffic to increase sales. It can turn out to be a crucial tool to promote branding. It is important to create online trust among the netizens. It is created by proactively monitoring social media trends actively followed by responding to the user’s query. SEO experts can seize the opportunity by researching various hashtags that are trending. So, the user can ask the query to give suggestions using the tags.     

To cut the long story short, hiring a professional eCommerce SEO company will force you out of the cocoon. It will give a tour of how the world of eCommerce is fast-changing, and how collaborative effort can keep you up to speed.

DevelopmentMartechSaaSSEO

5 Things You Should Know Before Creating a Cryptocurrency App.

Cryptocurrency’s popularity is increasing day by day. It’s such a promising market that many businesses want to leverage it to make money. Creating a cryptocurrency app is an excellent investment as the trading volumes are increasing worldwide. That’s why, as a business owner, you might be interested in creating an app that can handle transactions. However, you should keep in mind that the said app should uphold the values of blockchain i.e., decentralization and transparency. 

To create a crypto app, you can use standard, open-source libraries such as Coinbase SDK, or BitcoinJ SDK. Or you can create a custom wallet.  Both are excellent in their own ways. But there are problems with using open-source libraries such as publicity of exploits and operational risks. 

For a more secure and efficient solution, you should make your custom wallet through software development companies like BairesDev, to build a  personalized wallet that satisfies your requirements. But before you start working on a cryptocurrency App, there are a few things that you should know. 

Components of a cryptocurrency app

There are a few essential components of a cryptocurrency app that must be specified to your application development vendor. Those are:

Graphic Front end interface: The graphic front end is the face of the app, where people see the exchange. A simple interface that’s user friendly and responsive is best for a crypto application. You can make the application for iOS and Android. There are a few functionalities that you should have, such as login, transaction ledger, buying and selling, and fund withdrawal and deposit. 

Wallet: This is what will store the cryptocurrency. You have to connect your wallet to transactions as well as the fund amount. This is a delicate component, so it should have enhanced security features. You can also integrate your wallet with banking services so that the money gets transferred directly from the bank account.

Trading engine: This is the central part of the cryptocurrency app. The trading engine does transactions and tracks them. It also calculates balances. You can put stop-limit and stop-loss order functionality in your trading engine. It will help pull experienced traders towards your app 

Administration system: An admin system performs all the major activities. It powers up activities related to operational and organizational aspects of the app—transactions, wallet management, managing listing, fee, adding, and new currencies. 

Features

There are a few features you should put into your cryptocurrency app. These come equipped in custom solutions by application development companies. A few of them are listed here. 

  1. Social media login for ease of use 
  2. Market trends broadcast  to get real-time information (can be displayed through bar charts, pie charts, infographics, etc.)
  3. Cryptography exchange and tracking setup
  4. Search option for different types of crypto
  5. Profile set up for customers 
  6. PIN codes for coins
  7. Push Notifications  
  8. Security setup

Types of cryptography exchanges  

Cryptography exchange is a platform that people use for crypto transactions. The different types of exchange are:

1. Fiat Crypto exchanges: This exchange changes FIAT currency (USD) into crypto. It’s useful for people who don’t have experience and want to buy crypto using their debit/credit card or with cash. 

2. Crypto exchange: In this type, customers can buy one crypto using others. It is used by experienced traders who want to make money quickly.

3. Peer to peer exchange: A decentralized transfer between two interested parties. 

Types of wallets

There are many different kinds of wallets that you can configure for your crypto application. They are:

  1. Web wallets: These are a kind of hot wallet i.e. connected to the internet. They give customers access to cloud connectivity and hence are flexible and convenient. The security key is saved on the server. Therefore they are not very secure. They are only useful for storing a small amount of cryptocurrency. 
  2. Mobile wallet: These are also an example of a hot wallet. Customers can access these via mobile. These wallets can be used for paying with cash and for transactions through cryptocurrency. They use QR codes for extra security.  
  3. Desktop Wallet: These can be either hot or cold. These are software packets that download directly into a system. Users can access these without using a browser. They are safe from malware as they are disconnected from the internet. They don’t save private keys in third-party servers, they save it on the customer’s system. Hence they are secure too. 
  4. Hardware Wallets: They are better than other wallets because the keys are saved on separate devices. They’re costlier than cold wallets. They’re better for storing crypto rather than using it. However, they’re not very convenient as they have to be connected to the internet every time anyone needs to do a transaction.  

Most popular cryptocurrencies

If you build a cryptocurrency application, there are many different types of crypto that you can integrate into your application. For example

  1. Bitcoin: A cryptocurrency created in 2009, it is one of the most popular cryptocurrencies out there. It is currently used by many companies worldwide for their transactions. Bitcoin first came into limelight when it blew up in 2017. 
  2. Ethernet: It was created By Vitaik Buterin. It is one of the top-ranking cryptocurrencies. It has a block time of 14-15 seconds and the current supply is 120 million. 
  3. Dogecoin: This is one of the biggest contenders of Bitcoin. It started in 2013 and was based on dog memes. Till now, users have mined one hundred million coins. Block time is one minute. 
  4. Ripple: It was created by the ripple company in 2012. Its 2018 market capitalization was $23 billion. 
  5. Litecoin: It was started in 2011 as an open-source project on Github. Its block time is 2.5 min and is a low-cost cryptocurrency. 

Conclusion

Starting a cryptocurrency business is all the rage these days. Even though cryptocurrency is not “legal” in many countries, it’s catching on quickly. It’s futuristic, flexible, and profitable. 
But at the same time, you have to follow the rules. You have to follow government guidelines. You have to secure your wallet so that it’s safe to use. Many companies are using the concepts of blockchain to create business solutions. A cryptocurrency app hence may be just the thing that propels your business to the forefront.

InsightsMartechSEO

Why Your Business Needs to Own a Domain

Over the last few years, the thought has shifted for a lot of small- to mid-sized businesses that a unique domain isn’t always necessary. Instead, these companies have opted to take the entirety of their online presence to social media.

Facebook, Twitter, and Instagram are what many consider to be the de facto standard tools for marketing. They are wrong.

To a degree.

Yes, having a social networking presence is crucial to your small business. Without using the likes of Facebook, Twitter, and Instagram, you miss out on a large audience—one that may or may not has heard of your company.

That won’t do in a world where business moves at the speed of 140 characters.

But then again – why should you invest the time and money into a domain? Let me explain.

What is a Domain?

First, let’s make sure we’re all on the same page. The easiest way to define a domain is to show you an example:

google.com

That’s a domain, right? Well, it’s actually not that simple. 

What you see above is a web address, a URL. Domains are a bit more inclusive than that. First off, a domain keeps people from having to type out the IP address of your server. So instead of typing 172.217.1.46, you’d type google.com. Domain names use a number of special services to resolve Domain names to IP addresses. Should you want to learn more on how servers work, check this Host4geeks article too.

But the domain isn’t limited to only a website. For example: Say your business is wewidget.org. People could type that into their browser and go to the WeWidget website. People could also send an email to help@wewidget.org to reach the company. 

The wewidget.org domain could also be used for FTP, cloud services, online shopping, and much more. So it’s not just a URL, it’s a window to an entire range of services that you can create on your own or with the help of offshore developers.

Let’s talk about why.

It Makes You Look Professional

When people ask you about your company, and you want to make sure they have all the information they need, the last place you want to send them is Facebook or Twitter. Why? It makes you look as though you don’t care enough about your company to show it off. 

A domain allows you to have your own unique URL that can be easily remembered by anyone. But more importantly, it allows you to offer up as much information as you feel necessary about your company. You are in control. You can have an About section, a products or services page, a section that highlights your employees, and much more. With your own domain, you can even add an AI-based chatbot to your site to assist with customer Q&A.

Your own domain also allows you to have email addresses that include the name of your company. So instead of using bob.wewidget@gmail.com, you could use bob@wewidget.com. Of those two email addresses, which do you think looks more professional?

Easier Expansion

Another plus of having your own domain is that it allows you to further expand your offerings. With the help of offshore programmers, you could create web applications specific to your company. 

Say, for example, your company deals with managed PC support. You could hire offshore software engineers to create an app built into your website that allows clients to quickly send in help requests to specific support specialists. Pulling this off without a domain would be tricky. And without the ability to expand your online presence, you run the risk of staying small.

Local Search Results

To anyone that has tried their hand at marketing in the new world order, it’s rough. With an inordinate amount of competition, it is so hard to be seen—no matter how good your company is. This is why you need a domain. 

Without a domain, your company will not show up in local search results. So if someone searches for “widgets near me”, We Widget won’t appear in the results unless it has a domain. If your business depends on local business, this is something you can’t do without.

But don’t think that your business will automatically start showing up in search results just by purchasing a domain. You have to put the time and effort into crafting a professional website with plenty of pages that offer content the Google bots can crawl. The more information about your company you have associated with your domain, the better the chance it will show up.

How Do You Purchase a Domain?

You can do this in a number of ways. You can purchase the domain from Register.com and then associate your hosted website with the domain through your host’s admin panel. An easier method is to simply purchase the domain and hosting together. There are plenty of sites that offer such packages, like Vervehosting, GoDaddy, Google Website Hosting, AWS, Rackspace, and more.

If you’re looking for the easiest, most cost-effective solution, go with the hosting/domain combo. Not only will you save money and time, but you’ll also have customer support for both your hosted site and your domain in one location.

The cost for both a domain and hosting can be as low as $12.00 USD per year for the domain and $9.99 per month for the hosting. You’d be hard-pressed to find something at this price point that will give you as much ROI.

Conclusion

You should consider a domain for your company a necessity. Without one, you’ll miss out on expanding your presence, increasing your clientele, and so much more. And whether you create your website on your own, or outsource to a third party, make sure everything found on your new site is relevant, up to date, and easy to read.

DevelopmentInsightsMartechProductsSaaS

A Few Things Every Software Tester Should know

With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.

Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.

So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.

#1 Why are you interested in becoming a software tester?

Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.

#2 What exactly is software testing?

Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.

Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.

#3 Meet other testers

Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.

So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.

#4 What is your understanding of the ‘bug’?

Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways

Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.

#5 White and black box testing

The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.

The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.

To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.

#6 Regression testing

When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.

 

The regression test strategies may differ from company to company.

#7 Mobile Testing

Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.

Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.

Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.

#8 Write about your journey

There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.

There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.