Category: Startups

7 Social Media Strategies for Business Success
Startups

7 Social Media Strategies for Business Success

As a business owner, you must already be aware of social media‘s influence on business success. With billions of people using various platforms, it is a great opportunity to attract new customers if you do it right. Here are a few tips that will help you create social media strategies for business success.

Infographic created by Beantown Media Ventures

1. Create High-Quality Posts:

Ok, so you have created a social media account and ready to post on the account, but you have to choose carefully what you share. Sharing substandard content will not grab user attention. The social media platform is filled with excellent content, and if you wish to stand out, you have to produce top-notch posts.

2. Choose the Right Social Media Platforms:

While there are multiple popular social media platforms available, not every platform is beneficial for your business. You have to do research to figure out the one that may work out for you. You can opt for two platforms to engage initially but do not go for more social media platforms at once as your attention will get divided, and none of the platforms will yield results.

3. Truly Engage:

Just creating an account on the social media platform to promote your business but not truly engaging with your audience will not help in business growth. People prefer to invest time in accounts that truly engage with their audience. This will build trust, brand image, and will add a personal touch which goes a long way.

4. Keep an Eye on Your Competitors:

While doing business, being the best in the market is not your only aim, but you have to monitor your competitor’s efforts. Check out their social media strategies with data scraping API to make sure that your efforts are better than them.

5. Share Visual Content:

Statistics have revealed that while people browse the internet, any visual content is more appealing to them rather than adding just text. Make use of images, infographics, or video content to keep your users interested.

6. Mix Things Up:

Posting one type of content may make your audience lose interest. You should always maintain a social media account where you post different formats and content styles to keep the user’s mind occupied.

7. Check Analytics:

Just posting content continuously without finding out it is working for your business or not is foolishness. Every social media platform offers its own analytics. Check the content that is doing good and the ones that are not performing. Compare them to find out what has gone wrong. Figure out the demographics of your audience and when they engage with you the most. Also, you can find if you are reaching your target audience or not. All these data collections will help you do better with your social media posts in the future.

The Bottom Line:

As you start using social media to promote your business, things may not stir up overnight. It may take more time than you thought, honestly, but if you are consistent in your efforts, you will eventually succeed in grabbing your target audience’s attention to boost your business. 

ProductsStartups

Why Webinars Are Taking Over the Sales Process

Let’s face it. People don’t like to be sold. So how do you sell without actually making them feel as though they are being sold? 

It’s actually fairly simple.

People buy from who they know, especially if it’s a high-ticket item.

Webinars don’t only help engage the prospective buyer by giving them valuable and useful information about their product or service. It puts a face and personality to the company as well. 

Plus, people love knowledge, love to know secrets of the trade, and they love to make their own decisions.

So let them……even if those decisions are persuaded a bit.

By utilizing webinars, you have a platform that offers you the ability to do three very important things for your sales process.

The first is that you’re building a list of potential buyers. Every time someone registers for your webinar, you have a lead. You’ll be able to follow-up with these leads, whether it’s with a phone call or with automated email strategies.

The second is it allows you to provide valuable information during the webinar. You can give them so many things of value, such as answering industry questions and giving them tips that will help improve their chances of success. 

The third is that you are building your brand and positioning yourself as a leader in your industry. And you’re doing this all while you help them understand why your product or service is so valuable.

Essentially you are taking a cold prospect and warming them up – all while building trust. 

During the 40 minute webinar, you’ll be sharing your knowledge and expertise with them and most importantly, your personality will shine through. 

You’re building a connection! 

So how do you create a webinar?

There’s really not much to it!

The first thing you need to do is find a webinar platform, create live webinars, or host your pre-recorded webinar.

There are plenty to choose from, but it’s essential that you are able to integrate it with your email marketing tools easily.

When doing your actual recording, here is a good guideline to start with,

You’ll begin by introducing yourself then you’ll head into the entire purpose of the webinar. The content is the meat of the webinar. It’s always a good idea to break it down into sections such as “The 3 Secrets to…”. This section should be at 30 minutes.

And then, you’ll transition into the final part of the webinar which will include your product or service and how much easier it will make their life—offering an irresistible offer that will only be available for a limited time.

This exact process is helping businesses improve their sales and close more cold leads than they were able to do. But only if you’re following the exact process below. 

Here’s why,

Once they register for your webinar, you’ll begin an email marketing campaign that will automatically begin sending out emails about the content or the webinar as well as reminders. 

After all, you want them to show up! 

But if they aren’t able to make it, they’ll have an opportunity to watch the replay. You’ll let them know about this after the date and time of the webinar that they missed. You don’t want them to miss out on the information – it’s designed to make you more sales.

Listen, just like anything else in business; you need to learn the skill in order to perfect it. Webinars are no different. Just hoping on and creating a webinar isn’t going to be enough.

You want to grow and engage your potential customers so that you can increase your sales and the best way to do that is with webinar sales training from a company like Janek.  

There’s a lot to learn, and having a well-organized webinar from start to finish will certainly help to turn your cold prospects into warm leads if not customers. You’ll need to know how to effectively track your registrants to make the necessary improvements to create an effective webinar that turns your prospect into a customer.

Using a webinar as part of your marketing efforts will ultimately remove your sales process’s selling aspect. So by the time you get them on the phone, they’re already eager to buy!

InsightsStartups

7 Strategic YouTube Video Ideas for Every Stage of the Funnel

If you are looking to generate more leads to your conversion funnel, one effective way is to use YouTube videos. YouTube video strategies help you establish your brand image, build up customer relationships, and enjoy increased sales. 

How to Increase the Views of Your YouTube Videos?

Cross-promoting your YouTube videos to your other social media as well as your website can generate more leads for your videos. Worthwhile thumbnails can get more clicks and views for your YouTube videos. For instance, you can share your YouTube videos on Instagram, and with a simple follow unfollow Instagram process, you can get a lot of views for your videos. In case you were using Gramblr for your Instagram automation, you can now use a Gramblr alternative as the service is down now. 

What are the YouTube Video Ideas 2020 for Every Stage of the Funnel?

Here in this section, we will discover the YouTube video ideas in which you can create successful video content using the essential web tools.

1. Problem-Solving Videos

Almost everyone who knows search engines searches for the solutions to the new issues and problems they encounter with. So, what if your YouTube videos solve the problems of the people? Yes, your video will appear! Hence, it can be said that search engines like Google are important for your business marketing strategy.  

These videos not only solve the problem of your audience but also guarantee leads for your sales funnel. They should neither be too short not to address the problem completely nor too long to appear boring to your audience. In addition, you should add a CTA button or phrase at the end of your video so that your viewers can take action. 

Here is how Tasty answers its audience:

2. Tutorial Videos

Tutorial videos that teach how to use a product or service are blessings to your customers. The reason is that they will find out how to use the product or service they have paid for, so the money they have paid is not wasted. Therefore, in order to help your customers understand how to use your products or services, creating tutorial videos is the best way. 

Creating tutorial videos not only makes your customers understand that you value them but also makes them trust you and your products or services. Hence, it is highly likely that they get back to you and buy it once again later. 

Here is an example by PlayStation:

3. How-to Videos

Generally speaking, people cannot devote a lot of time to long texts and articles to find an answer to their matters. They rather like to watch short videos, solve their matters, and resume their routine life. 

It may now cross your mind that how we can differentiate between how-to videos and tutorial videos. Tutorial videos are normally about products or services while how-to videos are more subject-centered. That is to say, you target one of the needs of your audience for each of your how-to videos and try to address it using your products or services. 

How-to videos are efficient in terms of lead generation. They keep your customer retention rate high because they can signify your care for your customers. Keep your how-to videos short so that viewers do not get bored and learn how to do something as soon as possible. 

Look at how House Beautiful uses How-to YouTube videos:

4. Top Tips Videos

Top tip videos are great for informing your audience. You can talk about the best tips for a particular issue in a video. For instance, if your audience is checking your video to get the most crucial tips for a travel destination, you can create an informative YouTube video that provides such information for your audience. Think of cultural tips, monetary system, food, religion, basic regulations, clothing, languages, dialects, and a lot more. 

Taken as a whole, top tip videos on YouTube raises the awareness of your audience about a particular subject and such awareness makes them realize that you care about their level of understanding from that subject. 

Take a look at this video by WatchWellCast:

5. Troubleshooting Videos

Naturally, when something stops working or does malfunctioning, we rather search to find a solution for the issue than to worsen the case. Here comes the importance of troubleshooting videos. The subjects of your troubleshooting videos can differ significantly. You can foresee the problems that your audience may have while working with your products or services. In addition, you can find out the most reported issues by a careful analysis of your data. 

Here is an example by MDTechVideos:

6. Q&A Videos

These videos are both effective for you and your audience. They can save you a lot of time because you do not have to repeat the same answer to the same question every day. Instead, you create a Q&A video and in which you give the answer to the most frequent questions. Regarding the number of questions, you can create different videos addressing the question. 

Look at how Hannah Kemp uses Q&A video:

7. Testimonial Videos

Testimonial videos are perfect to give your business reliable credit. You can interview a loyal customer and let them share their experience of buying from you. These videos can provide your audience with a higher percentage of trust so that they can take the last step of the funnel and become a customer. 

Look at the video produced by WeAreNetflix:

Conclusion

Using these strategic YouTube video ideas for every stage of the funnel, you can increase the probability of turning your leads into lifelong customers. So, do our best to get inspired by these ideas and convert as many customers as you can. Wish you the best of luck!

Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

InsightsStartups

6 Tips To Increase Mobile App Downloads From Your Facebook & Instagram Ads

Mobile apps are so valuable in expanding businesses that even small platforms like Instagram management services do not want to lag. After going through everything to design a perfect app, you notice that you are just at the beginning of your road because it is tricky to get users to download the app.

You already know how to run a campaign on Facebook and Instagram, so in this article, you will read about 6 essential tips to increase mobile app downloads from your Facebook and Instagram ads. The last one is extremely underestimated. Then stay tuned till the end!

Increase mobile app downloads from your Facebook & Instagram Ads

Given the data, among all social media, Facebook is the top and Instagram is the sixth platform with the highest number of active users.

So it makes complete sense if you try to increase mobile app download from your Facebook and Instagram ads. 

Increase mobile app downloads from your Facebook ads

To understand better, let’s start with Facebook with its better chance of converting users to boost the app download, shall we?

Start from users with more potentials

If you wanna increase your mobile app download, start from users who are more likely to download your app.

Your now customers

70% of your customers are likely to convert and download your mobile app. So start from them and retarget them on your Facebook ads.

Don’t show the ad to just anybody

There are types of audiences who are either impossible to convert or there is a little chance for this matter! So, avoid targeting these types of audiences if you plan to boost your app downloads through Facebook ads.

Cold customers

According to rule 7, a user normally engages with your brand 6 times before they convert! (The seventh engagement is the act of conversion). To increase engagement or story views on Instagram, considering removing ghost followers.

The cold audience is at the beginning of the customer journey and there is little chance to get them to download your mobile app. 

They are barely targeted in campaigns unless it is a brand awareness campaign.

Not compatibles

Other than that, make sure to choose the right device! If your app is android compatible only, don’t show your ad to users who can not even download your app!

Data connected users

A personal question! When you download an app, are you normally connected via WiFi or cell phone data?

Your answer applies to your audience!

Then tick the check box!

Don’t underestimate CTAs

Adding CTAs to your Facebook page can increase the click-through rate by 285%.

Since you want to increase app download, make sure you choose “Download”

Make your audience wonder

Display appealing video ads of your application in use and make your audience wonder. It works so much if it is the game app you want to get users to download.

Increase Mobile App Downloads From Instagram Ads

Before anything you should know that to run ads on Instagram, you should connect Instagram to your business Facebook account.

All the tips to increase mobile app download on Facebook applies to Instagram ads as well. There are, however, news tips worth mentioning. Here they are.

Use hashtags

Use seven hashtags to increase the findability of your Instagram ads and your mobile app download as a result.

  • One hashtag must be your brand; For Instance #Sony
  • One hashtag must be what your brand owns; for instance, #weareForeverFaster
  • Five community hashtags; such as #running #fintess #instagramfitness

Blend your ad into your organic Instagram posts

Your ad will remain in your feed with your Instagram organic posts. Then blend it.

The final step to increase mobile app download from your Facebook and Instagram ads

The final step to increase app mobile download via Facebook and Instagram ads is to measure your performance and improve your strategy. 

Whether or not this is the first campaign you run to increase mobile app download, it is not going to be perfect, neither is it your last campaign, hopefully.

Make sure you measure your strategy to find out its bugs and come up with the flawless one in the future. Of course, Instagram and Facebook insights are a great help in this matter.

Author’s Bio

The writer is Zahra Zakipoor, a junior digital marketer and a travel freak who survived the quarantine during the COVID pandemic. She is working with Realtormate as a freelancer now.

InsightsStartups

Why is Google important for your business marketing strategy?

With the Yellow Pages no longer being printed, we can all acknowledge the power of the internet. In the last century, we have seen a major shift towards digital information. But, not to be worried, if you can leverage the internet in your favor, it can be very beneficial to you and your small business! The internet makes your business easier to find and with resources such as Google My Business (GMB), you can attract the ideal customer – who you may not have been able to reach before the digital era!

Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly want. Whether you are a law firm, yoga studio, or nail salon, Google wants to help your small business succeed by providing you with a GMB page. 

What is a Google My Business Page?

Your GMB page is what appears in local search and map results in Google. It gives the user accurate information about your business such as: hours, address, business category, and reviews. 

If Google recognizes that the user is searching for a local business or service, organic results will pop up with a map and a few local businesses at the top! These come before the pages and pages of websites below it. Meaning your website isn’t always going to be your first impression– It can be your GMB page. For many local businesses, searchers decide to become customers without ever visiting your business’s website!

What is the importance of having your own business listing?

Okay, so you understand what a GMB page is, but why should you spend so much time creating and optimizing it? We’ll go into some reasons here.

Helps your website rank better 

Ideally, you want to show up as one of the top three businesses in the results page. By starting and optimizing your business listing, you are building a ranking in the top three. 

Your business listing also shows up on a mobile device and Google Maps. With convenience being a big factor in 2020, many consumers use Google Maps to find a local business. Therefore, you have another way to showcase your business and bring in a new customer!

Engage with your audience

Your listing gives you a concrete way to connect with your audience. Within your business page, you can respond to reviews and answer questions. Additionally, by utilizing the posts section of your GMB page, you can give your customers insight into who you are and what you do.

Because all the information a customer needs is right in front of them– your listing gives them the option to connect with you. They can book an appointment or give you a call with one simple click. There is also a helpful feature called “Questions and Answers” which allows customers to ask you their own questions. After a question is asked, you will receive a notification to prompt you to answer!

Strengthen your local SEO 

Perform local SEO tactics, like integrating relevant keywords, to generate high-quality traffic and conversions. Google has an algorithm that crawls and ranks your business in search results– keywords help Google understand what you’re about

Reviews increase appeal 

Google also makes it easier for your customers to write reviews, by providing you with a URL you can share. The URL directs customers to leave reviews for your business in a quick and easy way. You can share this link on your website or emails. It is a good idea to share the link after a customer has just had a recent experience with your business, that way too much time hasn’t passed. Overall, Google wants your small business to succeed and start building reviews– that’s why they make it easy for you!

Google My Business reviews are also important because it will boost your SEO and rank you higher in Google search results. Google’s algorithm will pull keywords from your reviews (and replies) to give searchers what they are looking for. Not only that, but the more positive reviews you have, the more likely a potential customer will click on your business which continues to work in your favor.

Does this all seem too complicated? 
There are many digital marketing agencies and companies that are willing to help your business grow and achieve the results you are looking for! Whether it’s criminal lawyer marketing or real estate marketing, there is someone who can help! Bottom line, don’t feel too overwhelmed and hire someone to help.

Motorcycle-featured-img
Startups

Why You Should Consider Getting a Motorcycle if You`re an Entrepreneur

Most owners of small businesses think about cars when they consider creating their own fleet of vehicles or investing in their own business. That is quite normal, since most people associate companies with a fleet of cars, vans or trucks. However, the times are changing and there is a new player on the scene. Actually, it’s been present for decades, but has only recently been rediscovered as a great option for many entrepreneurs and businessmen. Yes, we’re talking about motorcycles.

While many people associate them with pure fun and excitement, motorcycles can be a great asset in terms or running a business for many reasons, as we’re going to discuss in this text. So, if you run a small enterprise and are in need of some means of transportation, read this text and consider getting motorcycles, provided they are a viable option for you.

Tax benefits

Let’s start with something every business owner is interested in – tax benefits. Motorcycles generally produce less COthan cars and if you’re trying to limit your spending, you should definitely consider getting a company bike. One of the reasons is that 20% of the purchase price of your bike will be used to calculate your benefit-in-kind tax. With the price calculated using the purchase price of the vehicle, rather than the list price, you’ll see that a company motorcycle is cheaper than the equivalent used car. And that’s not all!

The bikes your company owns are considered an asset, just like any other item of machinery, for example. That means you can use your Annual Investment Allowance to reduce the amount of corporate tax you’re paying. You’ll have to pay according to how much personal use you’re getting from the bike, so if you’re driving it for personal use half the time, you can adjust the amount you’re declaring accordingly.

VAT reclamation

Another financial benefit of having a company bike is that you can recover the VAT, even if you’re not using the bike solely for business purposes. It’s actually rather complicated to explain this, but let’s try. Even if you’re signed up for the Flat Rate Scheme, you can still claim back VAT if the bike is worth more than a particular amount. The difference is that, in this case, the bike needs to be used entirely for business. Otherwise, you’re only eligible for a partial reclaim.

Great insurance policies

Insurance companies have some great packages providing comprehensive insurance of bikes and you’ll notice that such policies are cheaper than those related to cars. Also, motorbike insurance has become one of the most popular insurances offered by almost every insurance company, which means that those companies are constantly coming up with special deals and offers in order to beat the competitors. As the prospective client, you can only benefit from that situation.

They are more cost-efficient

A bike carries less weight than a car, which makes it cheaper to run. That refers both to fuel consumption and maintenance expenses and if you make the switch from cars, you’ll soon learn to appreciate this fact. Also, motorbike insurance is cheaper than car insurance, especially if you’re an experienced rider, which is also a great financial benefit.

More eco-friendly

As we’ve already established, motorbikes are more eco-friendly, since they pollute the environment less, which is another reason why you should consider introducing them. Apart from gaining various financial benefits for using an eco-friendly vehicle, you’ll be doing the planet a great favour and your clients will recognise and appreciate that. Your company will be associated with a positive image, which will only strengthen your brand. That’s another reason why experts in small business fleet management are giving motorbikes a chance.

Easier to use

If your company is situated in an area that often sees traffic jams and congested streets, purchasing a bike might be the right answer. Namely, it’s much easier to avoid crowded streets and traffic jams on a bike than in a car. Also, parking your vehicle will not be a nightmare, as it often is with cars, let alone vans and trucks.

Brand promotion

People are much more likely to notice a branded bike than any other vehicle. The reason is simple. Bikes move in a way that is different from other vehicles on the road, which makes them much easier to notice. So, if your bike is branded, people will notice it and it will be a very efficient way of advertising your company or a particular product or service. However, it’s vital that the riders respect all the rules, since you don’t want people to create a negative image of your company based on reckless riding.

These are just some of the reasons why it might be a good idea to consider getting a bike for your small business. Naturally, not all companies need a company vehicle, not is a bike suitable for every business. However, there is an increasing number of those who have opted for bikes and have never looked back. Can your company do the same?

Branding
Startups

How to Establish Yourself and Your Brand Via Your Blog

In the modern business world, there are few aspects of a business operation more important than branding. Your company’s brand is far more than a fancy logo; a well-crafted brand tells the world who you are and what you stand for. Unfortunately, many businesses overlook a valuable and cost-effective means of building a brand with digital marketing principles in mind: leveraging the power of blogging to establish and maintain an online presence. In this guide, we’ll show you how to use business blogging to help your business grow.

Why Choose Business Blogging to Build a Brand?

Digital marketing encompasses a broad range of strategies and platforms to connect with audiences. Blogging is one of those practices, offering numerous benefits that provide a great return on investment. Advantages of incorporating blogs into your overall digital marketing and brand-awareness initiatives include:

● Proven performance – businesses with blogs generate far more leads than those that don’t.

● Increased engagement – blogs allow potential customers to interact directly with businesses, creating engagement and building trust.

● Improved information sharing – blogs offer companies the chance to provide details that website product or service pages often gloss over. This can provide the information needed to make purchasing decisions on the part of the reader.

● Cost-effectiveness – blogs are relatively easy to set up and maintain. They are also far less expensive than many other advertising tools, providing effective use of marketing funds. 

● Better understanding of audiences – business blogs give companies a chance to learn more about the preferences and buying habits of audiences. This information can then be leveraged to launch new services or products to meet consumer needs.

Getting Started with Business Blogging

Business blogs have been shown to improve many aspects of a given company’s online footprint. Blogs support search engine optimization (SEO) and social media marketing strategies, adding increased value and visibility to your brand. How does one get started with business blogging?

The first step is to establish the blog itself. A blog can be hosted on the company website, or it can be a standalone platform or service. Next, consider topics and information you wish to share with readers. Blogs allow companies to go into more detail about products and services; the more details and insight you provide to visitors, the more likely they are to make informed purchasing decisions. A good tip for identifying potential blog topics is to scan your company’s and your competitors’ social media feeds for common questions. Blog topics can answer those questions, providing insight that audiences will value.

It is critical that once your blog is established that you regularly add content. Daily blogs may be too ambitious at first; aim for a minimum of weekly or twice-weekly posts. Over time and as your blogging audience grows, more frequent posts will resonate with readers. Be sure to share your blog posts on your social media profiles such as Facebook and Twitter to reach even larger audiences.

Finally, have fun with your blog – blogs tend to be more informal than other advertising methods, and gives companies a chance to showcase their distinctive personalities and styles. Be sure to engage with readers via comments to further build trust between your company and your audience. Before you know it, you will see increased traffic, more leads, and steady business growth, all with the power of business blogging.

Startups

Steps To Run a Successful Online Business

During this pandemic, online business is one of the very few kinds that did not suffer much. It, on the other hand, had seen a boom during this global crisis. People already used to have an online presence to communicate with the customers far and wide. Now online outlets have become crucial in times of social distancing. People have come to realize how easy and effective online platforms are. In this article, we are going to discuss steps to run a successful business during this global economic downfall. 

 

An Idea: Every business comes from an idea. The idea is the currency of our generation. You can literally have one idea that can change the face of the earth. But not necessarily all ideas need to be revolutionary or unique even. A proper business idea needs to work. You should follow the details of the successful business module and think like that entrepreneur. You must not hurry while trying to come up with your business plan. It has to take its time. But when the idea comes to you, do not let it sit for a while. You should hit the iron while it is hot. 

 

 

Survey and Seminar: Seminars hold great value. It teaches us important life skills and business lessons that we would have otherwise not learned. It would have been too costly for us if you had to learn all the lessons from our own mistakes. Therefore we have books, we have seminars where we get to meet the business gurus who give us valuable lessons and guides us. Always remember that a good talk and a good book are investments for your business. Never shy away from them. While conducting the survey you should make an estimate of your average business plan and also add SEO cost to your business. We’ll discuss more on the importance of SEO in the upcoming points.

 

Starting your Business: Once you have gathered all the market information, it is time for you to start your business. As they say, you really don’t know the heat unless your feet are on fire. Starting your own business will teach you valuable lessons. All the important lessons you have gathered will make your skills in handling situations better.

 

 

Employee: You need to hire efficient employees who are skilled in their work. You are as good as your employees are. So, make sure you know how to get the best out of your employees. You should follow all the basic human resource guidelines and create a healthy work environment. 

 

Marketing: This is a crucial step for any business. If the customer is not aware of your product or services, then you fail to run a proper business. You must know how to run an advertisement, how to target your audience and how to reach your niece. But you don’t have time to do all the research on your own. You do have a business to run. Remember? This is where the SEO marketing team comes in. SEO stands for search engine optimizer. So, they will handle how to gain your reach to your audience. You can fully depend on them as they have tricks up their sleeves that a common layman would not think of in general. They will come up with unique content and distribute it to your target audience to gain more customers for your business. 

 

The final goal is customer satisfaction. If your customer or client is satisfied with the service you are providing them, then your business is a success. Work on your product constantly to make improve it even more as there is always a competition looming ahead.

DevelopmentMartechSEOStartups

Why San Diego is a Great Location for Tech Startups

Tech startups are some of the hottest companies in existence today. However, there’s always the question of where they should be located. For 2020 and the future, let us take a very close look at why San Diego is an excellent location for tech startups.

Great Location with Relatively Lower Costs

To start things off, San Diego features relatively low costs compared to the rest of California. Let’s not get confused, the price of living is still high. But it is moderately affordable, especially for a startup. An office can be rented at a reasonable price. If you’re willing to commit to several years of rent, these deals are even better. Utilities also aren’t extremely high. On a day to day basis, tech startups will find that they pay less than their counterparts in other cities with a large tech presence. As for your employees, they’ll be spending less as well. Food and transportation costs are very affordable in San Diego. This means that more people are flocking to the city, and your employees will be set up for success in financial regard.

A Strong, Supportive Tech Community

Next in line, San Diego features a strong tech community. There are already many tech startups in the area that make for high competition. In particular, this is a friendly sort of competition. While companies in some industries are fiercely at war with each other, this is not true for the tech industry. Many of these startups work alongside one another and even bounce ideas off each other. As the company across the street makes progress, you’ll want to achieve the same. There are tech festivals and celebrations throughout the year that feature the latest developments. These are fantastic ways to stay up to date with the newest tech and look toward the future. When your startup wins an award or recognition, other businesses throughout the city will respect this achievement for what it is worth.

A Rich Talent Pool

Another factor that is similar to a strong tech community is the number of tech graduates. Thousands of students from nearby universities are looking for internships or their first job out of college. They have completed all the relevant coursework and are more than qualified to take on a startup job. Moreover, they are hungry and have a genuine interest in tech. If you situate your startup in San Diego, you’ll be able to work with all of these graduates. It’s a relationship that goes both ways. You’ll have the best workforce at your fingertips, and your startup will surely see success. At the same time, these graduates will be able to work for a promising startup instead of a company that doesn’t fit their interests.

A Diversity of Resources

Last but not least, the diversity of resources is phenomenal, from San Diego water purification resources like Rayne Water to San Diego billboard companies like Lamar. Solar energy is a thriving business, as well, because San Diego is a city that is highly focused on renewable energy. In particular, solar panels are commonly found on the roofs of many downtown buildings. The Southern California climate is perfect for generating these sorts of renewable energy. It will lower the cost of your electric bill and help the environment at the same time.

That Perfect Weather

Northern California draws a lot of people in the tech industry, but unless you like wearing a jacket most of the year, there’s no comparison to the weather in San Diego. Every few years, another news publication writes an article about how San Diego is the finest place to live. Maybe that’s why the city’s motto is: “America’s Finest City.”

When all is said and done, San Diego is an excellent location for tech startups. It’s nearly the perfect environment for a startup looking to make waves in the tech industry. Take all of the above factors and more into consideration!

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The 7 Best Careers for Digital Nomads

Jetting off to a different country — or maybe several — for a long time, maybe even permanently, is a dream for many. Unfortunately, it’s not always the most practical of aspirations. After all, you need to earn a living, one that will fund your desired lifestyle.

But today, many people have found a way to earn a living while still making their way around the globe. These so-called digital nomads rely on their business savvy and WIFI connections to perform their work. And you can, too! While not every job is conducive to this lifestyle — after all, it’s hard to perform surgery on the go — there are still many that are, from software development for a company like BairesDev to writing for a variety of publications.

Here are some of the best ones that a lot of people are already working on while traveling around the world.

1. Software or web developer

Programming is an occupation that you can easily carry with you wherever you go, whether you’re building apps, websites, games, or other products. Given that it’s a skill that’s in high demand, many businesses will be eager to accommodate your desire to work remotely, as long as you demonstrate that you’re a skilled coder who will benefit their organization. Often, you don’t even need an internet connection, which makes the profession even more adaptable.

2. Writer/editor

While there are many writers and editors who work in full-time roles at publications and organizations, there’s also an increasingly large subset who freelance. This makes it easy to travel while you write — and you may even find that some employers will let their full-time staff work remotely as well. You have many options if you pursue writing as a career, from blogging to copywriting to journalism.

3. Digital marketer

Not all types of marketing are conducive to the digital nomadic lifestyle, but those that deal exclusively in the online realm tend to be more so than, say, print advertising. For example, an SEO specialist is often able to develop strategies for boosting rankings and analyze businesses’ materials from anywhere in the world. Likewise, a social media manager often needs little more than an internet connection to post content and evaluate analytics. Consultants like Cavendish Wood provide all sorts of digital assistance in the form of marketers or consultants that could really open your eyes to processes and ways of working and in turn help your business grow and develop.

4. Virtual assistant

The job of a virtual assistant is steadily gaining popularity as many business leaders are realizing that much of the help they need can be provided remotely. In this role, you’ll perform many of the jobs a regular assistant would — scheduling appointments, entering data, responding to requests, and performing other administrative tasks — all from the comfort of your own home or wherever you’re currently residing. 

In many cases, you’ll be expected to make phone calls, so you should discuss whether it’s possible to use Skype or a similar platform with your employer.

5. Graphic designer

As long as you have the artistic flair and essential design tools like Adobe Suite, it’s not too difficult to imagine life as a graphic designer on the road. There are plenty of times when you won’t even need a WIFI connection, like when you’re sketching out ideas or even creating them on your laptop, whether you’re working on a logo or an advertisement. 

6. Online language teacher

If you have a passion for travel, envisioning life as a language teacher isn’t a huge stretch. Fortunately, you don’t even need to teach languages in person anymore. The demand for English teachers around the world is high, as is that for instructors of other languages. You can teach through an established company like Teach Away or market your services as an independent tutor.

Keep in mind that the requirements vary for different platforms, so it’s important to look into them before you decide to go this route. At the very least, you’ll likely need a bachelor’s degree.

7. Consultant

If you’re well-established and have a great deal of experience and plenty of skills in your industry, consider becoming a consultant. This career path has a lot of advantages over traditional, 9-to-5 positions, including more flexibility and often higher earning potential. Businesses in many industries need consultants to advise them on their strategies, from marketing to finance. 

Because you’re not a salaried employee, you won’t be expected to go into an office, and the meetings you do need to attend can often be conducted over Skype or another video or phone platform.

There are plenty of options when it comes to living life as a digital nomad, no matter what your strengths. While it’s not suited to every career, increasingly, many organizations are allowing their employees to work remotely — even when they’re traveling the globe. If you believe your job is adaptable to this lifestyle, discuss it with your employer. It’s a good idea to support your case by explaining how it will benefit both of you. 

Or, consider whether freelancing or consulting might be a good fit for you. Not only are there plenty of jobs for the digital nomad, but there are so many different ways of working!