If you are looking to generate more leads to your conversion funnel, one effective way is to use YouTube videos. YouTube video strategies help you establish your brand image, build up customer relationships, and enjoy increased sales.
How to Increase the Views of Your YouTube Videos?
Cross-promoting your YouTube videos to your other social media as well as your website can generate more leads for your videos. Worthwhile thumbnails can get more clicks and views for your YouTube videos. For instance, you can share your YouTube videos on Instagram, and with a simple follow unfollow Instagram process, you can get a lot of views for your videos. In case you were using Gramblr for your Instagram automation, you can now use a Gramblr alternative as the service is down now.
What are the YouTube Video Ideas 2020 for Every Stage of the Funnel?
Here in this section, we will discover the YouTube video ideas in which you can create successful video content using the essential web tools.
1. Problem-Solving Videos
Almost everyone who knows search engines searches for the solutions to the new issues and problems they encounter with. So, what if your YouTube videos solve the problems of the people? Yes, your video will appear! Hence, it can be said that search engines like Google are important for your business marketing strategy.
These videos not only solve the problem of your audience but also guarantee leads for your sales funnel. They should neither be too short not to address the problem completely nor too long to appear boring to your audience. In addition, you should add a CTA button or phrase at the end of your video so that your viewers can take action.
Here is how Tasty answers its audience:
2. Tutorial Videos
Tutorial videos that teach how to use a product or service are blessings to your customers. The reason is that they will find out how to use the product or service they have paid for, so the money they have paid is not wasted. Therefore, in order to help your customers understand how to use your products or services, creating tutorial videos is the best way.
Creating tutorial videos not only makes your customers understand that you value them but also makes them trust you and your products or services. Hence, it is highly likely that they get back to you and buy it once again later.
Here is an example by PlayStation:
3. How-to Videos
Generally speaking, people cannot devote a lot of time to long texts and articles to find an answer to their matters. They rather like to watch short videos, solve their matters, and resume their routine life.
It may now cross your mind that how we can differentiate between how-to videos and tutorial videos. Tutorial videos are normally about products or services while how-to videos are more subject-centered. That is to say, you target one of the needs of your audience for each of your how-to videos and try to address it using your products or services.
How-to videos are efficient in terms of lead generation. They keep your customer retention rate high because they can signify your care for your customers. Keep your how-to videos short so that viewers do not get bored and learn how to do something as soon as possible.
Look at how House Beautiful uses How-to YouTube videos:
4. Top Tips Videos
Top tip videos are great for informing your audience. You can talk about the best tips for a particular issue in a video. For instance, if your audience is checking your video to get the most crucial tips for a travel destination, you can create an informative YouTube video that provides such information for your audience. Think of cultural tips, monetary system, food, religion, basic regulations, clothing, languages, dialects, and a lot more.
Taken as a whole, top tip videos on YouTube raises the awareness of your audience about a particular subject and such awareness makes them realize that you care about their level of understanding from that subject.
Take a look at this video by WatchWellCast:
5. Troubleshooting Videos
Naturally, when something stops working or does malfunctioning, we rather search to find a solution for the issue than to worsen the case. Here comes the importance of troubleshooting videos. The subjects of your troubleshooting videos can differ significantly. You can foresee the problems that your audience may have while working with your products or services. In addition, you can find out the most reported issues by a careful analysis of your data.
Here is an example by MDTechVideos:
6. Q&A Videos
These videos are both effective for you and your audience. They can save you a lot of time because you do not have to repeat the same answer to the same question every day. Instead, you create a Q&A video and in which you give the answer to the most frequent questions. Regarding the number of questions, you can create different videos addressing the question.
Look at how Hannah Kemp uses Q&A video:
7. Testimonial Videos
Testimonial videos are perfect to give your business reliable credit. You can interview a loyal customer and let them share their experience of buying from you. These videos can provide your audience with a higher percentage of trust so that they can take the last step of the funnel and become a customer.
Look at the video produced by WeAreNetflix:
Using these strategic YouTube video ideas for every stage of the funnel, you can increase the probability of turning your leads into lifelong customers. So, do our best to get inspired by these ideas and convert as many customers as you can. Wish you the best of luck!
I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!