Category: Martech

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7 Hidden Features Every Samsung User Must Know

If you’re a Samsung user then we have some really interesting facts in store for you. Let us share with you 7 not-so-hidden features that are present in your Galaxy Smartphone that you might not know about. After learning about these super cool features, you can totally show them off to your friends and family. Before we proceed to reveal these specs, please note that:

  • Some of these features might be available in other Android smartphones as well.
  • Few of these features might not be available in older models of Samsung Galaxy smartphones.

So without further ado, let’s dive in to see the exciting hidden features in Samsung mobiles!

1. Shortcut to Launch Camera

We all know one way to launch the camera that is tapping on the Camera icon on the menu, but did you know there is another way too? You can launch the camera by pressing the Power Button twice. This setting can be changed to other apps as well. So if there is another app you’d rather have on this shortcut then all you gotta do is go to the Settings and modify this feature.

2. New Way to Unlock

Tired of pressing the Power Button to light up your screen to unlock? No worries, you can easily unlock your phone by double-tapping the locked screen. 

3. How to Launch Google Voice Assistance?

Only a few people know the benefits of having Google Voice Assistance on your smartphone. Who needs Iphone’s Siri when Google Voice Assistance is there to perform all kinds of phone-related tasks for you? That’s right. You can launch Google Voice Assistance by long-pressing or double-tapping the Home Button. If you are using the new Galaxy A series then long-press it and if you’re using any older model then double-tap it. 

4. Smart Stay

This is a super cool feature that allows you to keep your screen lit while you’re still looking at it. By keeping the ‘Smart Stay’ mode on, you can read long articles without tapping on the screen to keep it on again and again. It’s a good feature for all the readers out there! Just go to Settings and look for Motions and Gestures option and you’re good to go. 

5. Smart Alert

This feature is also a part of Motion and Gestures settings. Your phone will vibrate when you pick it up after missing a call or receiving a text message. This feature allows you to be more punctual and vigilant in replying to important calls and messages. We can all think of someone who is really poor at that, so make sure you share this cool feature with them.

6. Screen Off Memo Using S Pen

Great news for all the Galaxy Note users! You can write memos on your Note phone using S Pen on an off screen. Yes, you read that right. Just go to the Settings and turn this amusing feature on. Your precious Galaxy Note will save that memo for you and also help you save a lot of time and effort in writing a memo after unlocking the phone.

7. Send Out Auto SOS Message

Believe me, when I say, Samsung really cares about you. If you don’t believe me, then check out their ‘Send SOS Messages’ feature available in almost all Smartphones. All you have to do is press the side key quickly three times and an auto SOS message will be delivered to your emergency contacts. This quick emergency alert sent to your loved ones can definitely save you from a critical situation. 

About the author

Anna Watson is a graduate from San Diego State University and a blogger online. She loves to write about tech, business, marketing, and many more. Follow her on Twitter at @annawattson25.

DevelopmentInsightsMartechProductsSaaS

5 Models to Monetize Your OTT App

Back in the days when traditional or cable TV was king, advertising models were simple. You simply told your advertisers how many viewers your channel had and what their demographic information was then set rates accordingly. 

Today, with the popularity and shift to online (streaming and OTT) watching, content service providers have had to shift into one or more of the major monetization models. So if you are thinking about creating your own Roku channel or getting a channel on Amazon’s Fire TV, you’ll want to explore these options.

Check out these 5 OTT monetization models to utilize to generate a profit on your app.

1. Subscription

Apps on tablet with many icons

Subscription-based revenue models tend to be the most lucrative model for content providers. This model has the added benefit of sitting most favorably with consumers. By providing unlimited access to content, users are enticed to view their favorite content whenever they want.

The challenges of this monetization model, however, are that brands typically need a lot of upfront investment in content to appeal to viewers who are willing to pay for it. If the library of content is not there, the demand by consumers may result in the fizzling out of the brand before it is able to generate a large subscriber base.

2. Rental

The rental monetization strategy is based on providing consumers incremental access to content that tends to be new in nature. This type of model is used frequently by cable companies who offer video on demand but was also made popular by iTunes.

Unlike the subscription model, the rental model tends to make advertising revenues less predictable. Customer demand for new content ebbs and flows and this may also result in fluctuating revenues month-to-month.

3. Purchase

Not unlike the rental model that attracts consumers who like the latest shows and movies, the purchase model works when demand is high. Users get lifetime access to content in cloud libraries and pay a premium for access at any time. The purchase model shares similar predictability models as the rental model.

4. Freemium-to-Premium

Freemium-to-premium revenue models are based on providing viewers access to content — perhaps the first episode of a popular show — then getting them hooked on the content so they are inclined to purchase a membership.

Content publishers should have shows that lend to this type of engagement (i.e. access to pilot episodes) so they can entice viewers in and work on converting them to the subscription model.

5. Advertising

Similar to the traditional TV advertising model, in-app advertising on streaming apps have been modernized with more relevant ads than what cable can bring. For example, the introduction of Dynamic Ad Insertion, or DAI technology, means that ads can now take into account the viewer watching the stream. This means two viewers watching the same stream can see two different ads.

In-app advertising does require more sophisticated analytics, so brands who invest in this arena will need to partner with existing advertising brands or have some inherent data structure built in.

Regardless of the monetization model, or models, you choose (hybrid approaches can also be considered), you’ll want to leverage the power of data to provide the most appetizing access to niche demographics. Decide what is best for your business model and tap into this exciting world of advertising.

DevelopmentInsightsMartechSaaS

Why Do You Need To Get Lead Management Software?

When you just make marketing efforts in order to produce a lead then you need to know what happens next. If we see the latest reports, then we get to know that there are various leads of marketing that are never followed and even it is also assessed that 80 percent of the leads produced through the marketing which gets lost, rejected and disregarded. You would also see that much of the income and this is the most efficient way to stop the leads from vanishing and is to use the management system of lead. You also need to know that why do you need to get the management. There are some answers that you must know such as you spent cash and capital on marketing activities in order to capture a lead, and there are also many leads who do not just transfer that means that they aspire to be cultivated over time. There are also various organizations that could take advantage of applying a lead system of management and there are also some essential merits that involve.

Know About Lead Organization

If we see the Lead Management CRM system gives an arranged method of categorizing and recording leads since they are apprehended. They could also be planned in various ways, by media channel, traits of behavioral, topography, and appointment period and more. If you just do not get a management lead system, then this could be so much challenging for you systematize distribution or enhance a suitable acquaintance schedule. 

See The Response Time

These days customers always demand instant response to an investigation. If you just do not get the system of management then this way many purchasers may be overdue. In case, if some leads just do not get a response in a day or in one hour then this way they would need to move on to the other options. The management of lead would permit a company to plan automated responses involving requests that are made during the peak hours and in off hours as well that permit company in order to enhance contact with the leads during the requests which are dispersed to the suitable departments. 

Distribution of Lead

There are many companies with the maximum sales lands, and a Membership Management Software gives an arranged flow of leads to the force of sales, both geographically or chronologically and by the product line. This would also enhance the staff of sales by allocating the leads to suitable salesperson in an opportune fashion. The procedure of the distribution also helps to enhance the sales team’s effectiveness and minimizes the risk of calling on dead ends. 

Know About Tracking

When you get the management system of lead then this way the company would be able to see a position of the lead’s in the sales cylinder in simultaneous. When the leads become much more affianced then this way, they could also be arranged to get more powerful exposures like webinar invitations or free white papers, etc. For more details, you could also have a look at Fitness Wellyx as this would be helping you in knowing everything well. 

DevelopmentInsightsMartechSaaS

3 Awesome WordPress Instagram Plugins

Creating brand awareness is one of the biggest challenges a business owner will face. Utilizing the power of technology is essential for any modern business trying to edge out the competition. Having a website and a social media presence is vital.

While most business owners use Facebook and LinkedIn, many fail to realize the untapped potential of Instagram. On average, Instagram has around 1 billion monthly users. Finding a way to tap into a fraction of this audience can help your business grow leaps and bounds. Part of any great SEO strategy is using social media to attract consumers from all walks of life.

Most companies use WordPress for their website. Some of the best web designs for your project can be found on the market, but more and more people ought to be authentic. Creative solutions should be consulted with relevant WordPress designer. Companies like UPQODE can be a great place to look for imaginative custom web presentations.

Once you have a site – you want to provide consumers with more information about your Instagram account, using plugins for your WordPress website is a good idea. These plugins allow you to optimize the content on your website and make it more engaging with the help of Instagram.

Read below to find out more about the best 3 Instagram plugins on the market.

Make Your Social Media Market Easier With the Feed Them Social Plugin

Are you looking for an all-in-one plugin to help you manage all of your accounts of major social media websites? If so, the Feed Them Social plugin is a great option. With a minimal amount of setup, you can instantly share your company’s Instagram feed with website visitors. You can also showcase the feeds of industry leaders, influencers and even celebrities if you want.

This plugin provides you with the ability to put these Instagram feeds in pages, posts and even sidebars. You can also change the color scheme used for these feeds. The Feed Me Social plugin provides you with the tools needed to put share and follow buttons on these feeds. Another great advantage of using this plugin is that it is responsive, which your mobile users will love.

Feed Me Social has over 80,000 active users. By all accounts and reviews online, this plugin works flawlessly and does not slow down the websites it is installed on. 

Increase Website Appeal With the Instagram Feed Gallery Plugin

One of the biggest website deal breakers for most consumers is pages of nothing but content. People want to entertain and captivated by the images on your website. If you want to offer an ever changing array of images and content, then you can’t pass up the chance to use the Instagram Feed Gallery plugin.

Showing visitors to your website the various images on your Instagram feed can also provide them with more insight into what you do. Luckily, this plugin allows you to display these images in a carousel or gallery. If you want to create a gallery of images based on a particular subject, this plugin allows you to do so by searching for a hashtag.

The Instagram Feed Gallery Plugin boasts over 50,000+ installations. With this plugin, you can take advantage of a simple and comprehensive one-click setup. The various reviews for this plugin are positive with most users noting that the plugin does exactly what it promises. No problems with website speed issues have been reported by former and current users of this plugin.

Create a Unique Look With the AccessPress Instagram Feed Plugin

For most business owners, creating a unique website is a must. The last thing you want is for your website and the content on it to look like a competitor’s. This is why you need to devote some time to figuring out how to achieve the unique look you are after.

The AccessPress Instagram Feed plugin provides three distinct layouts for your Instagram feed. Whether you want to display your feed in a mosaic style or in slider-form, this website can provide you with the tools needed to get it done. There are a number of features in the premium version of this website that may be helpful. The premium plugin offers more templates, various lightboxes, and even new hover animations to make your Instagram feed display more appealing. The money invested in this premium plugin upgrade will be worth it considering how unique it can make this part of your website look.

This plugin only has around 10,000 users. One of the biggest complaints about this plugin is that it does not work right out of the box. Extensive setup and optimization are required to get this program to function properly. 

Whichever plugin to choose, make sure you are aware of all the alternatives it provides. Also, the outcome received from a certain plugin should be useful for both – long-term and short-term strategy for your product or project.

DevelopmentInsightsMartechSaaSSEO

10 Ways E-commerce Sites Can Protect Their Shipments

You take pride in running your online store and look forward to finding new ways to make it more successful. Your hard work makes it easy for customers to navigate your website and place orders, but sometimes shipping can cause a few problems.

While you wear multiple hats to run your business, you’re not in charge of every step in the shipping process. It might make you feel powerless after your products have left your hands, but there are a few things you can try to prevent issues in the future.

Check out these 10 ways e-commerce sites can protect their shipments so every order arrives on time and in one piece.

1. Print Your Shipping Labels

It’s tempting to let your chosen shipping company print the labels for your orders, but it’s smarter to do it yourself. That way, you can double-check the information and ensure there are no mistakes.

2. Reuse Inventory Packaging

After you get new inventory supplies, save the packaging. You could use the boxes and padding to secure future orders without costing you an extra dime.

3. Pick Your Pallets

Pick the pallets for your international freight shipping to guarantee they won’t break like cheaper options. Some business owners hope companies protect their shipments for them, but sending them with chosen pallets protects your products and gives you peace of mind.

4. Recognize Fraud Transactions

Keep an eye on any transactions on your website. Extreme or repeat orders could signal fraud and create unnecessary risks. Never follow through with purchases that might be fraudulent.

5. Use a Shipping Platform

Shipping platforms streamline your orders and expenses, so look into popular software to find one that works for your business.

6. Insure International Shipments

It’s smart to get insurance to protect international orders and shipments in case they’re accidentally damaged or lost. 

7. Call the Shipping Company

If there are issues with an order, you can always call the shipping company to find out what happened and check on your shipments. It’s their responsibility to handle your items with care, but that doesn’t mean they’ll call you if problems arise.

8. Invest in Insurance

Protect your business when you invest in seller suspension insurance, which will keep your doors open if your customers are upset with shipping issues. This is especially important for companies that rely on mega brands, like Amazon, to be the middleman between you and your customers. 

9. Seal Shipments Yourself

Take matters into your own hands and seal shipments yourself. A little extra tape could be all you need to keep everything secure after you send off your orders.

10. Get Delivery Confirmation

Some customers may have issues getting things by their estimated delivery date. Get confirmation from your shipping suppliers so you can guarantee their order arrived on time. 

Go the Extra Mile

Any extra steps you can take to protect your shipments will help your business in the long run. Do everything in your power to make your products safer on their journey to your customers.

DevelopmentInsightsMartechSaaSSEO

Fastest Growing Industries for Entrepreneurs to Invest In

Entrepreneurs need to be actively searching for new opportunities. 

Once your startup has stabilized a bit and is starting to make a reasonable amount of revenue, it might be the time to start looking into other investment options.

By not placing all of your eggs in one basket, in this case, your startup, you’re putting a safety net for yourself and your loved ones if things take an unfavorable turn.

Here are the fastest-growing industries for entrepreneurs to invest in:

Artificial intelligence.

Artificial intelligence and machine learning are changing our world completely.

Almost every day, a new business has made a substantial profit thanks to artificial intelligence.

Artificial intelligence and machine learning have countless use cases. From recommendation engines to self-driving cars, intelligent drones to optimized route finders, the use cases seem to become one after another.

Having a technical background will almost certainly help you out if you’re thinking about investing in a company that primarily focuses on developing artificial intelligence solutions. But with a few online courses, you’ll be able to manage.

Plus, there are tons of resources online that you can take for free that will give you enough insights about artificial intelligence that you’ll be confident in investing in it. 

Thanks to AI and another advancement, customer service can also be improved. Having a free live chat app for website will help you satisfy your audience.

Fintech.

Fintech or financial technology aims to use technology to solve the problems faced by the financial industry.

More and more people want to see innovation in the old and outdated financial industry. People are willing to try new technologies to see how they can be more efficient and savvier with their hard-earned money.

Blockchain, the technology behind popular cryptocurrencies such as Bitcoin, is steadily being used for other financial applications.

Banks like the Russian ALFA Bank, Singaporean United Overseas Bank, and Australian Common Wealth Bank, Indian Yes bank, are all using blockchain in their fintech efforts.

Having a background in finance, business, or technology, would provide you with valuable insights that could help you in making a wise investment decision.

Health.

Health is an industry that is going through a lot of changes at a rapid pace.

People are starting to become increasingly concerned about how their actions affect their health and their quality of life.

Wearable technology like Fitbits is becoming increasingly popular, especially among a younger demographic. 

By investing in a company that is in the process of developing new technology that will help people and their health, you might be able to get a worthwhile investment.

If you invest in a company that has already developed a new product, the chances are that a lot of other people would also be interested in that company. 

It is up to you to decide what kind of investment and the level of risk that you are willing to take.

Construction.

Construction is quickly becoming a growing industry again. The need for efficient and environmentally friendly housing is becoming a fast-growing industry that you should consider investing in.

The millennial homeownership rate is declining. A large number of millennials can’t buy a house because of their student loans, and millennials are also less interested in settling down early.

You might have an opportunity in your hands. As an entrepreneur, you’re inclined to take risks when other people stay away.

If you find a company that is developing housing solutions that cater specifically towards millennials, you’re going to be able to tap in on an overlooked or unappreciated market. 

Consulting.

Consulting is a fast-growing field that entrepreneurs should be keeping a close eye on.

Most people are experts at least one particular thing. Find what you’re good at besides being an entrepreneur, and you’re all set to start consulting.

You can invest in a consulting business by investing only in your time. You don’t even need a lot of capital.

If you’re an entrepreneur who is running a startup that revolves around social media, you probably have more than average insights about social media. Businesses are willing to pay a good amount of money if you can consult them and help them out with the problems that they are facing with their business.

The great thing about consulting is that you don’t even need to be an expert. All you need is to do is have working, practical knowledge that will help you provide actual value to your clients.

Transportation.

Transporation is another rapidly growing industry. With climate change becoming a more significant challenge by the day, the way we commute needs to change, fast.

Smart cities will make our transport routes more efficient and less of a burden on our resources. 

Self-driving cars, once tested to perfection, will help save up for the time lost in daily commutes.

Electric cars will help save our planet by putting an end to our reliance on fossil fuels, as we go towards greener and renewable sources of energy.

The transportation industry is growing and will continue to grow in the future too. For entrepreneurs, transportation is a great industry to invest in with an expected stock market 10-year gain of 125.82%.

Consumer retail.

Consumer retail includes ecommerce, personalized retail, and pop up retailers.

As more and more people are becoming comfortable shopping online, consumer retail seems to be growing in the future.

When investing in the consumer retail industry, it would be ideal to invest in a business that has thoroughly invested itself in the digital world but maintains a sound brick and mortar presence as well. That way, you’ll be able to have the best of both worlds.

Conclusion

Entrepreneurs that take calculated risks can gain the most rewards.

Remember that you should only invest in industries and businesses you believe in and trust. Investing in something that you don’t completely understand (for me, it’s cryptocurrencies), you might be at risk of losing a sizeable sum.

By investing in fast-growing industries, you’ll be able to cash in on a trend at a good time. Keep observing the industry and when it’s time to jump, jump immediately, and move on to the next big thing.

Hamzah Adil is a digital marketing executive who loves to write about business and entrepreneurship. Lately, he’s also taken an interest in investing and finance. He is currently working for a startup that has developed a new live chat application called SwiftChat. Live chat software allows businesses to provide quality support to their website visitors at a reasonable price.

Website: https://www.swiftchat.io

DevelopmentInsightsMartechSaaS

Does My Business Need an App?

The world has changed, and it keeps on changing. We know live in a world where mobile devices and smartphones have become almost all-encompassing; we rely on them for far more than just basic communication – they have become the items around which our lives are organized, through which our thoughts and plans link up to the wider world, and wherein we record our daily existence, do our shopping, our banking, book our reservations, find love, and discover new forms of entertainment. Our mobile devices have intertwined with our lives in ways hitherto unimaginable… and believe us when we say that this is merely the beginning.

As such, even thinking for a moment that your business might not need an app is increasingly ridiculous. Businesses rely on their competitive nature, on staying one step ahead of the others, and gaining the edge over any others within their field. Not having an app for your business in 2020 is something which not only marks your business out as irrelevant in the modern, dynamic, and ever-evolving marketplace, it also cuts your business off from a wide range of advantages and opportunities which custom app development offers with ease.

While there are, frankly, dozens of different reasons why custom apps for business are more important and essential for business growth than ever before, we’re going to focus on just a small handful of justifications in this blog. By considering the points below, and thinking seriously about why business apps can open the doors for increased trade, heightened marketing reach, greater customer satisfaction and so very much more in 2020, it will become blatantly clear why your business really does need an app, and why a custom app for your business may just be the smartest move you make this year. Read on and find out for yourself!

Direct Customer Interaction

It seems like a million years ago that businesses would have distinct and impenetrable opening and closing hours, outside of which there could be no questions answered, no customer interaction, and no promotional efforts made. If business apps have achieved one thing, and can help your business in one way above all others, it’s in this sense of completely throwing open the doors of opportunity for heightening your communication with customers.

Whether this comes in the form of advanced AI chatbots, which allow you to answer customer questions and provide assistance through the wonder of artificial intelligence, or in the form of interactive blogs, link-ups to Twitter accounts, or a live chat feature (or indeed many other possibilities) the options are more or less endless. Customers are more demanding than ever before when it comes to their time and the level of service they receive, and believe us, your competitors will be more than happy to snap up customers who look – even for a moment – elsewhere. Business apps allow you to keep customers happy and in the loop… and happy customers spend more, and return again, and again, and again.

A Range of Features at Their Fingertips

While there’s little doubt about the fact that your website contains all the truly essential information your customers need to know about your business, it would be foolhardy to believe that this is the be-all-and-end-all of what your business requires.

After all, so very many online interactions and web searches nowadays take place on mobile devices, and your customers want to be able to access more than just the basics, and they’ll need to be able to do so on the go. With an app for your business, you can link up your website to your social media feeds. You’ll be able to add interactive maps. You’ll be able to turn those mobile devices into augmented reality marketing tools. You can bring mobile games into your app, turn phones into loyalty cards and voucher scanners. The possibilities are as broad as they are exciting!

Do I Need an App if I use Social Media Marketing?

In a word: yes. Don’t get us wrong: there’s no questioning the fact that social media marketing and social media feeds are fantastic tools for businesses of all types, linking your presence up to a truly global network, and helping your business to grow and establish itself on the marketplace. However, a custom business app can help complement your social media efforts, and can also achieve goals which social media cannot reach.

Why? Because a custom app for your business removes all the spam that comes with social media, and allows your customer base to have unfettered, uninterrupted access to everything your business does. Just think about it: when you put your messages out on Twitter or Instagram etc, those marketing messages and content needs to compete with millions upon millions of other items, and can easily get lost if the algorithms are not in your favor. An app will deal with this issue instantaneously, and it also gives you much more creative control regarding how your content comes across.

Take Email Marketing Further with Push Notifications

Push notifications are one of the most useful and effective aspects of a custom business app, as they allow your business to provide sharp, snappy, and efficient reminders and messages to your customer base, and keep engagement and interaction levels high.

Interestingly, this used to be the realm of more traditional email marketing, which many claim was effectively killed off by Google’s highly effective spam filters and ‘promotions’ folder. Be serious: when was the last time you looked through the emails in your promotions folder and gave the material there even the slightest hint of a second look? The chances are, this isn’t something you do often… if ever at all. Your customers will download your business app because they want to associate with your company, and they want to receive updates about what you do and will do in the future – push notifications bypass those spam filters and allow you to communicate your messages with ease.

Streamline Communications and Build Relationships with Business Apps

We’ve outlined just some of the key reasons why your business needs a mobile app, and why developing a custom app with a professional app development agency might just be the smartest move you make. The future is here, and through mobile apps, businesses are more capable than ever of keeping up with the increasing demands of an ever-growing consumer base, whose expectations and standards never stop growing higher.

Mobile apps not only place your business at the forefront of a quickly evolving market, they manage to do what businesses have been striving to do for generations: they deepen the relationship between customer and company, and personalize communication to an impressive and highly effective level. Add into this mix the efficiency of an app, the heightened marketing potential, and the progressive branding opportunities, and the reasons for developing a mobile app grow more convincing than ever before.

About the author

Though a lawyer by trade, Vasily Malyshev found his passion in the mobile tech, self-taught design and development. He is the founder of Messapps, one of the top New York app development companies. Today, in addition to working with Messapps, Vasily is also teaching app development and marketing at New York University and regularly invests in other tech startups.

DevelopmentInsightsMartechProductsSaaS

Mobile Point of Sale (mPOS)

The entry of the mobile point of sale (mPOS) has revolutionized many business sections by simplifying the options of cashless payments. Industries like hospitality, healthcare, travel, and tourism have been using mPOS systems and endpoints quite extensively. The rapidly growing payments ecosystem has mPOS as the major catalyst that triggered the industry into new heights.

Easy, seamless and secure cashless payment transactions free customers from the obligation of carrying a high amount of cash and at the same time, the business owners can focus on offering improved customer experience. It fastens the sales completion cycle, boosts productivity, saves time spent on manual cash-counting, drives financial accuracy, provides customer satisfaction and overall security.

Check out the Infographic to glean interesting insights about the current trends and future market of mPOS industry.


[Infographic] mPOS: Apprehending Future Market & Enterprise Benefits by Kiosk Lockdown Software
InsightsMartech

Do You Own an Online Business? Here’s How Social Listening is Your Ultimate Tool to Online Success

For a business to exist in the contemporary world, it’s crucial to have an online presence. Enterprises that lack an online identity are invisible to the world of business and a massive online audience.

However, I believe apart from access to high-speed internet and a chic logo, there’s far more that goes in for a business to become successful online.

Similar to traditional businesses, digital businesses also require customer feedback and response. However, sustaining the reputation requires the use of social listening tools and a lot of brainstorming before measures that lead to the success of an online business are taken.

What are Social Listening Tools and why does it Matter?

Let’s be honest, the internet is a great place to access. Especially if you have high-speed internet and undivided time to spend online; a multitude of benefits can come your way through this medium.

From your daily dose of news and gossip to the goodness of wholesome memes, the internet blesses an individual with more than he/she expects.

However, for online businesses internet has become more than just another place to sell their products or services. The medium provides effective platforms to channel and market a service or product. Through the internet, businesses can reach an entirely different audience that is more targeted, diverse and responsive. The good part here is that even the mightiest social media sites, like Facebook and Instagram that were essentially created for social networking, have updated their respective platforms in ways that benefit online businesses immensely.

And apart from all this, the internet also facilitates businesses with tools that encourage the seamless functioning of an enterprise. An example of this is social listening tools. Social listening tools not only make things easier for the business in terms of customer engagement and brand strategy but provide businesses with guidance on undermentioned aspects.

Social listening tools allow businesses to analyze, track and even respond to comments that are about your business or the online business industry as a whole.

To understand social listening tools more, consider it as a competent supervisor of a traditional set-up business who keeps an eye on everything happening at the workplace. Nonetheless, from keeping an eye upon how your business is functioning to receiving feedback from visitors and customers, social listening tools are more vigilant than an average human supervisor.

Now that we better understand how social listening tools basically work for online businesses, we shall address the part which must be very obvious by now.

So here are some of the reasons why social listening tools matter to online businesses: 

1. Essential for Customer Engagement

The aforesaid benefits of the internet only presented the bright side, quite oblivious of due acknowledgment of its dark or downside. The internet might be the greatest place for entrepreneurs, small business owners and of course, for well-established brands and enterprises too, but what’s troubling is its ability to tarnish the well-built reputation of a business concern literally overnight.

In recent times you might have noticed the power of a single tweet or a Facebook post that’s accusing a brand of its poor customer service or below par product quality. Such content takes rounds on the internet while the brand’s award for great customer service or its efforts to boost revenue cry in the corner.

It is because of these horrifying days that a business needs to take all possible measures to maintain a good business reputation. And social listening tools come most handy in this regard. Social listening tools help businesses in identifying possibilities that allow them to engage in conversation regarding their brand, product or service. 

2. Perform Action According to the Requirement

I’ve said it before and I’ll say it again, an online business doesn’t achieve success with only fast online connectivity and a stylish logo, a mammoth effort is required. Luckily because of social listening tools, these efforts have been rendered simple for smart entrepreneurs. 

More than just a tool for customer engagement, social listening tools present a medium that helps observe and analyze social sentiment. 

Social sentiment is known as an online response a business gets from customers. Social listening tools allow a business to keep an eye on the factors that trigger social sentiment in – positive or negative – in the first place. 

Positive social sentiment can either be the result of a successful brand campaign or a powerful product marketing strategy. In any case, a business must keep into consideration all kinds of social sentiment that come its way. Because this is what symbolizes and presents, in a nutshell, the ultimate signals that tell how a product or service is impacting your existing and potential clientele. 

Moreover, via analysis of collective response or customer feedback, social listening comes to help a business with altering brand strategy as per the requirement at any given point in time. As a result, an enterprise may come to understand how it should mold its brand strategy in order to work effectively at any appointed time.

3. Tells You More About Your Competitors

Social listening is one of the greatest tools that facilitate gain of information about how your competitors are working. 

Business is all about having maximum knowledge about your competitors. Especially if its an online business, even the slightest information about a competitor is equivalent to a treasure. 

Social Listening tools can help a business in knowing whether or not their business competitors are launching a new product; whether they are opting for a new marketing strategy or calling a press conference etc. 

All this information about competitors assists a business in going one step ahead and eventually bagging more opportunities for success.

Final Words

In conclusion, social listening tools let you analyze data to find out what people are thinking and saying about your business and what you can do to improve the performance and reputation of your enterprise. Also, in case you came here looking for the best social listening tools, we will for sure mention a few you may find advantageous: Hootsuite, HubSpot, Buffer, and TweetReach are some of the best from the lot.

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Strong Online Reputation Management in Workplace Matters – Know Why 

Undoubtedly, today, information spreads much quicker than before. It applies directly to product reviews or service made by consumers and clients. Social media’s growth coupled with the ability to access the net easily irrespective of where one is has produced the requirement for ORM or online reputation management. It is a process to monitor and influence the online presence of one’s business.

The Need for a Strong ORM in Place

Look at the vital steps that throw light on the need for a strong ORM in place

  • Put the Best Face Forward- The reputation of a company is how the investors, potential employees, and consumers view it. All or any of these can get impacted by a single unfavorable tweet, review, or post on Facebook. So, if one fails in having the right strategy, which includes a prompt reply to such complaints, the image of their brand can be tarnished.

It will indicate that their customer’s response indeed is not vital for the company; this is something no one desires to convey. It is through reputation management services from an ORM company New York that one can put their company’s best face forward. One needs to ensure that they are that go-to company for solving issues within their domain or the top service via overseeing reviews as well as replying to each.

  • Credibility and Building Trust – the day will arrive when one gets a negative review. Be it on Twitter, Facebook, or any industry-specific website, it is genuinely inevitable in keeping every bad comment at bay. Though unfavorable comments may sway the decision of purchase of a prospective client, yet not reacting or responding to such review can create a bigger impact. 

Today people research companies much more compared to before. So, the moment they notice that any company has unanswered complaints, this will act as the red flag thus will be hesitant in doing business with them. Being capable of recovering from bad reviews will help in restoring the confidence that is lost in one’s company and thereby help in regaining trust with their audience. One should show their prospective business partners and customers that they genuinely value their feedback via acknowledging that they have appropriately seen it as well as letting them know of the fact they will mediate or consider the issue. 

  • Analyze the Needs and Wants of Consumers- To check all the reviews will give one an insight regarding what is right and what is not for their business. Consumers surely will point out things which they cannot get enough along with the things which they can do without. Most companies in New York refine their business via spotting such complaints as well as tracking those which appear consistently. That, along with helping them with their bottom line, will also show that their business is adept in adapting the current times and is also innovative.

Apart from these, companies in New York are also putting efforts to maintain their thought leadership. To know more, contact the best reputation management service provider in New York today.