Category: Martech

Coworkers
Martech

The Power of Social Media for Coworking Business Growth

In the bustling realm of business, where collaboration and innovation intersect, coworking spaces have become hubs for growth. This article explores the immense potential social media holds in fostering the expansion of coworking businesses. From identifying your target audience to leveraging user-generated content, we’ll embark on a journey to unravel the strategies that make social media a catalyst for coworking success.

The Influence of Social Media on Coworking Growth

In an era dominated by digital connections, social media emerges as the linchpin for coworking spaces seeking to expand their reach. From creating a vibrant online community to showcasing the unique aspects of your coworking environment, the potential is vast.

  • Navigating the Social Media Landscape

Dive into the diverse world of social media platforms. Each platform caters to a unique audience, and understanding their nuances is vital for effective communication. From Facebook to Instagram, the options are vast—choosing wisely is the first step toward digital success.

  • Understanding Your Audience in the Digital Space

Identifying your target audience is the cornerstone of any successful social media strategy. Who are the individuals that resonate with your coworking ethos? Answering this question allows for tailored content that speaks directly to the heart of your potential members.

  • Choosing Platforms Wisely for Coworking Visibility

Not all social media platforms are created equal. Explore the characteristics of major platforms and discern which aligns best with your coworking business. Whether it’s the professional ambiance of LinkedIn or the visual appeal of Instagram, strategic selection is key.

  • Crafting a Compelling Content Strategy

Content is the currency of the digital age. Learn how to craft content that not only highlights the unique features of your coworking space but also resonates with your audience. A well-thought-out content strategy enhances engagement and encourages sharing.

  • Engaging Authentically with Your Digital Community

Social media is not just a broadcasting tool; it’s a space for authentic interaction. Dive into the art of engagement—responding to comments, asking questions, and fostering a sense of community. This authentic connection strengthens your brand presence.

  • Unleashing the Power of User-Generated Content

Your members are your best advocates. Explore the benefits of encouraging user-generated content—stories, images, and testimonials that showcase genuine experiences within your coworking space. Harnessing this content amplifies your brand’s authenticity.

  • Metrics that Matter: Measuring Social Media Success

Numbers tell a story. Delve into the key metrics that gauge the effectiveness of your social media efforts. From likes and shares to conversion rates, understanding these metrics empowers you to refine your strategy for optimal impact.

  • Anticipating the Future: Social Media in Coworking

Peer into the future of social media and its evolving role in the growth of coworking spaces. Stay ahead of trends and anticipate changes to position your brand for sustained success.

Why Coworking Spaces Thrive in the Philippines

Coworkers
Coworkers are giving high-fives to each other for successfully done work on the project

Coworking spaces have become a trend in the Philippines since the pandemic. This is because many small businesses opt to choose coworking and hybrid setups for their operations. To stay on top of the game, use social media to highlight the collaborative and vibrant atmosphere of your coworking space. Showcase success stories of businesses that have thrived in your coworking environment.

Seizing Growth Opportunities with a Digital Marketing Agency

Working with a digital marketing agency is a strategic move for enhancing your social media presence. Discover how these professionals understand the nuances of the Philippines market and can tailor strategies to elevate your coworking brand.

Start Growing Your Business Today With Digital Marketing Agency in the Philippines

Social media is the thread that weaves success for coworking spaces. From cultivating an online community to strategic platform selection, the roadmap to expansion is clear. As you embark on this journey, remember that the digital landscape is ever-evolving. Stay agile, stay authentic, and watch your coworking community thrive. 

Partnering with a digital marketing agency in the Philippines can take your social media game to new heights. A local agency understands the market dynamics, providing tailored strategies to enhance your online presence and engagement. These professionals understand the local market dynamics and can tailor strategies to suit your business needs. Choose a digital marketing agency in the Philippines that will create tailored solutions for your business needs!

Customer trust
InsightsMartech

What Role Does Outsourcing Play in Revolutionizing Customer Experiences?

Exceptional customer service has always been a necessary asset to a business. Especially in the competitive environment that people must deal with. It’s no longer sufficient to merely meet customer expectations; instead, businesses must aim to exceed them. A useful strategy that has been shown to work is the pursuit of outsourcing. When this is implemented the right way, this option can make the customer experience easier. Which is beneficial to keeping your business afloat.

Specialized Expertise

Outsourcing customer service to specialized agencies or providers allows businesses to tap into a wealth of expertise. These third-party service providers are often prepared with the latest technology to help customers. They are trained with best practices in providing customers with the necessary help, making your business look top-notch. Companies are comforted knowing that these customer services will provide their customers with the necessary support and assistance. This can lead to quicker solutions to issues and leave customers satisfied. Giving you more business in the long run.  

Scalability and Flexibility

These services can scale operations up or down as needed. During peak seasons or sudden spikes in customer inquiries, outsourcing partners can quickly allocate additional resources to handle the increased workload. Conversely, when business slows down, companies can reduce their commitments to save costs. This ensures that customers aren’t left hanging when they call to ask questions. These services are built to handle the load, no matter the volume of inquiries.

Enhanced Accessibility

Outsourcing involves using various channels to communicate. This approach ensures that customers can reach out through any type of communication. Which allows a bigger outreach to customers than just sticking to phone and email. Customers are likely to enjoy their experience if they can choose the method of communication. Especially if they can connect on their terms. Which leads to higher satisfaction rates and leaving your company with a positive look.

Time and Cost Savings

Figuring out how to have your customer service team can be a long process. It typically involves investing in hiring a team with loads of training. Which can take time away from not only you but your customers. Outsourcing gives you the ability to offload those responsibilities by allowing a third party to handle them. Which can reduce unnecessary costs and give you the ability to invest in resources your team needs. Which will help you improve your business, giving you the chance to focus on your customer’s experience.

24/7 Availability

Clock
A miniature clock is being placed inside of piggy bank

In today’s global marketplace, customers expect round-the-clock availability. Outsourcing customer service providers means they can be available at all hours of the day. Ensuring that your customers don’t miss out on the help they need. Having this availability means that you don’t have to stress about someone missing a phone call. This will give you the ability to build a brand presence that is hands-on and helpful with their customer’s needs.

Data-Driven Insights

Outsourcing partners typically use advanced analytics tools. These tools help to give you insights into customer behaviors and what their pain points are. Details that can be tedious for one person to keep up with. By reviewing this data, businesses can make decisions that can help their products and leave customers feeling satisfied. These insights give companies the ability to look at these issues head-on instead of missing out on fixing them. Showing their customers that they hear their problems and that they will be taken care of.

Outsourcing is important in giving customers the experience they need in this type of environment. They can meet businesses’ needs and give customers a satisfying experience. Companies won’t have to stress about hiring a new time when they have these outsources readily available. They can free up their own resources while knowing that their customers are in good hands. Giving their company the ability to skyrocket in sales and fix issues immediately instead of waiting too long. Driving growth and success in the marketplace. Having a team that is ready to help your business can make all the difference.

Laptop
MartechSEO

How to Promote Your Business in the Middle East

Are you looking to expand your business into the Middle East? With its diverse and rapidly growing markets, the Middle East presents a golden opportunity for businesses to flourish. However, entering this market requires a strategic approach to effectively promote your business and connect with your target audience. In this article, we’ll guide you through the essential strategies and techniques to successfully promote your business in the Middle East.

Understanding the Middle Eastern Market

Before diving into promotional strategies, it’s crucial to understand the Middle Eastern market’s dynamics. Each country has its unique culture, preferences, and purchasing behaviors. Conduct thorough market research to identify your target audience, competition, and market trends.

Cultural Sensitivity and Localization

Cultural sensitivity is paramount when promoting your business in the Middle East. Tailor your marketing content to resonate with the local culture and traditions. This could involve using appropriate imagery, language, and symbols that align with the values of the region.

Leveraging Social Media Platforms

Social media is a powerful tool for reaching your audience in the Middle East. Platforms like Instagram, Twitter, and LinkedIn are popular across the region. Craft engaging content that speaks to the aspirations and interests of your target audience.

Building Partnerships and Relationships

Businessmen
A close-up view of business partners shaking their hands

Relationship-building is central to business success in SEO in kuwait. Collaborate with local businesses, organizations, and influencers to establish credibility and trust within the community.

Utilizing Influencer Marketing

Influencers have a strong presence in the Middle Eastern digital landscape. Partner with influencers whose values align with your brand to effectively reach a wider audience.

Creating High-Quality Content

Compelling content drives engagement. Develop content that is not only informative but also entertaining and shareable. Videos, blogs, and infographics can all contribute to a well-rounded content strategy.

Localized SEO Strategies

Optimize your website for localized SEO by incorporating relevant keywords in the local language. This will improve your visibility on search engines and attract organic traffic.

Navigating Language Barriers

Language can be a barrier, so offer your content in both Arabic and English. This demonstrates respect for the local culture and widens your reach.

Showcasing Social Responsibility

Middle Eastern consumers appreciate businesses that contribute positively to society. Highlight your corporate social responsibility initiatives to connect on a deeper level.

Mobile-First Approach

Mobile usage is prevalent in the Middle East. Ensure your website and content are mobile-responsive to deliver a seamless experience.

Embracing E-commerce

E-commerce is rapidly growing in the Middle East. Set up an efficient and secure e-commerce platform to tap into this expanding market.

Attending Trade Shows and Events

Participate in industry-related trade shows and events in the Middle East. These gatherings provide valuable networking opportunities and exposure.

Public Relations and Media Exposure

Business
A business meeting is held by the general marketing manager of the company

Engage with local media outlets to gain exposure. Press releases, interviews, and features can significantly boost your brand’s visibility.

Customer Reviews and Testimonials

Positive reviews and testimonials from satisfied customers hold immense influence. Encourage customers to share their experiences to build credibility.

Measuring and Adapting Strategies

Regularly analyze the performance of your promotional strategies. Use data-driven insights to adapt your approach and ensure continuous improvement.

Conclusion

Promoting your business in the Middle East requires a thoughtful and culturally sensitive approach. By understanding the market, fostering relationships, and embracing digital strategies, you can successfully connect with your target audience and thrive in this dynamic region.

FAQs

Q1:Is English widely spoken in the Middle East?

A1: English is commonly spoken, especially in business settings, but using the local language can foster a deeper connection.

Q2:Which social media platform is most popular in the Middle East?

A2:Platforms like Instagram and WhatsApp have a strong presence due to their visual and messaging-oriented nature.

Q3:Are there any taboos to avoid in Middle Eastern marketing?

A3:Yes, topics related to religion, politics, and culture should be approached with caution and respect.

Q4 How important is face-to-face communication in the Middle East?

Face-to-face interactions are highly valued and play a significant role in building trust and relationships.

Q5: What role does e-commerce play in the Middle Eastern market?

A5 E-commerce is growing rapidly, driven by the convenience of online shopping and increasing internet penetration.

Cryptocurrencies
Martech

The Current State of Cryptocurrencies: An Overview

Cryptocurrencies have revolutionized the financial landscape, offering decentralized digital currencies that operate on blockchain technology. Since the inception of Bitcoin in 2009, the crypto market has witnessed tremendous growth, attracting widespread attention from investors, enthusiasts, and businesses alike. This article aims to provide an overview of the current state of cryptocurrencies, highlighting key developments, challenges, and trends shaping the industry.

1. Market Overview:

The cryptocurrency market has experienced both ups and downs in recent years. Despite occasional volatility, the overall market capitalization has continued to expand. As of [current date], the total market capitalization of cryptocurrencies exceeds [market cap value], with Bitcoin leading the pack as the most dominant and widely adopted cryptocurrency. Ethereum, the second-largest cryptocurrency, has also gained significant traction due to its smart contract functionality and vibrant ecosystem.

2. Institutional Adoption:

One of the most significant developments in the crypto space is the growing interest and adoption by institutional investors and traditional financial institutions. High-profile companies, such as Tesla, MicroStrategy, and Square, have added Bitcoin to their balance sheets, signaling confidence in its long-term potential as a store of value. Additionally, major investment banks have started offering cryptocurrency trading services to their clients, further legitimizing the asset class.

3. Central Bank Digital Currencies (CBDCs):

Central banks worldwide have been exploring the concept of issuing their own digital currencies, known as central bank digital currencies (CBDCs). These digital currencies aim to combine the benefits of cryptocurrencies with the stability and regulatory oversight of traditional fiat currencies. Several countries, including China, Sweden, and the Bahamas, have already initiated pilot programs to test their CBDCs, highlighting the potential for widespread adoption in the future.

4. Decentralized Finance (DeFi):

Decentralized finance, or DeFi, has emerged as a significant trend within the cryptocurrency ecosystem. DeFi platforms utilize smart contracts on blockchain networks to provide traditional financial services such as lending, borrowing, and trading, without the need for intermediaries. The exponential growth of DeFi projects has unlocked new possibilities for global financial inclusion, but it has also raised concerns regarding security and regulatory compliance.

5. Regulatory Landscape:

Regulatory frameworks for cryptocurrencies continue to evolve worldwide. Governments and regulatory bodies are working towards striking a balance between protecting investors and fostering innovation. Some countries have embraced cryptocurrencies and blockchain technology, introducing favorable regulations to attract businesses and nurture the industry. However, other nations have adopted a more cautious approach, raising concerns about potential risks, money laundering, and investor protection.

6. Environmental Concerns:

The energy consumption associated with cryptocurrency mining, particularly Bitcoin, has garnered significant attention. Critics argue that the carbon footprint of mining operations is detrimental to the environment. In response, the industry has witnessed a growing focus on sustainable mining practices, the rise of energy-efficient consensus algorithms, and the exploration of alternative energy sources to power blockchain networks.

Conclusion:

Cryptocurrencies continue to disrupt traditional financial systems, offering new opportunities and challenges. The market’s overall growth, institutional adoption, CBDC initiatives, DeFi innovation, evolving regulatory frameworks, and environmental concerns all shape the current state of cryptocurrencies. As the industry matures, it is crucial for stakeholders to navigate these dynamics responsibly, fostering innovation while addressing potential risks, to ensure the long-term sustainability and widespread adoption of cryptocurrencies.

MartechStartups

10 Useful Benefits of Account-Based Marketing for Growing B2B Businesses

ABM is steadily on the rise in the B2B world, with 80% of all respondents in a survey saying that they’re planning to boost their ABM budget in the next 12 months.

If done correctly, an alternative, such as account-based marketing, is one of the most effective strategies for providing an impressive ROI.

What is Account-Based Marketing?

So, before we start, we’ll first walk you through the basics. Account-based marketing (ABM) is a holistic marketing approach that single one or two high-end accounts.

The sales and marketing team then works hand in hand, looking up the target customers’ pain points and needs and coming up with a personalized ABM strategy specifically tailored to win them over as clients.

Benefits of ABM to B2B Companies

So now we’re going to discuss the top benefits of account-based marketing for B2B companies:

1. Team Alignment

Business
People putting their hands together after a successful business decisions

ABM requires your marketing and sales teams to work together to choose the right target accounts.

This collaboration plays a crucial role in helping you gain a competitive advantage. Using this strategy, teams become the focal point for choosing the most important accounts and who will take care of them.

Your marketing team works to engage with them in a timely, relevant way. That way, teams become more efficient and productive.

2. Efficient Use of Resources

When you adopt a mass-oriented marketing strategy, you’re stretching your resources, trying to cover everything. That’s because your goal is to attract a wider audience, ensuring you have enough leads to get to the bottom of your funnel and convert.

This kind of diversity will only complicate your sales process. Thus, your marketing team invests more time and energy in crafting a one-size-fits-all messaging. ABM, on the other hand, requires a team effort. It would help if you collaborated closely with your sales and marketing teams, uniting them towards a common goal.

This kind of collaboration allows teams to boost their efficiency and work on their strategy based on their co-worker’s output. Your sales team can share their knowledge of the client’s needs and pain points. Meanwhile, your marketing team delivers higher-quality leads and better abm ads.

Also, when you’re only focusing on specific accounts, you’re only feeding your funnel with qualified leads. This makes the nurturing process easy and decreases the resources needed to move your customers further down the funnel.

3. Higher Engagement and Retention

It’s common knowledge in the marketing world that acquiring a new customer costs five times more than your current one. To decrease churn, you should also get high-value customers who you think could be an excellent match for your business. In the same way, you also need to do everything you can to keep them in the long run.

Investing in personalized content is something ABM is particularly good at, increasing trust in your brand and creating relationships that lead to sales and long-term success. It is one of the benefits of ABM.

4. Helps get closer to customers

As we’ve mentioned, conventional marketing strategies utilize mass messaging, using a generalized form of communication.

On the other hand, ABM focuses on crafting personalized messaging in interacting with target customers, letting you approach target customers better.

5. Boosts conversion rates

ABM focuses on high-value accounts and pitching your products and services to them. Your sales and marketing teams collaborate in researching these target accounts, their wants and needs, and the best times you can get in touch with them.

Their research also involves details on the right platforms and how frequently you should extend your communication. Reaching out to prospects with a well-planned strategy leads to better conversions.

6. Deliver consistent customer experiences

For your ABM strategy to truly stand out, you should regularly create a sense of delight in your accounts.

Every account should feel as if they’re special, and you can do this by constantly providing them with consistent customer experiences.

7. Expand business through account relationships

Businessmen
Close-up of business people shaking hands

In ABM, quality over quantity is essential. The process requires you to invest a lot of your time and resources in engaging a group of high-value accounts that are carefully chosen over quickly closing deals with less-qualified leads who are not best for your business in the long term.

8. Clearer Path To ROI

Account-based marketing also gives you the highest ROI among other B2B marketing strategies with less risk.

This also makes it easy to align sales with marketing to grow your accounts consistently.

9. Shorter Customer Lifecycles

When your customers are targeted with the right messaging at every stage of their journey, it significantly decreases the time it takes for them to make a decision.

In the B2B world, those decisions usually come from a board of stakeholders who should be familiar with the information you provide to be on board with the sale.

That way, when decisions have to be made, the entire account already knows your content and is in the loop. This significantly cuts the customer lifecycle and speeds up the sales process.

10. Opportunity to become a marketing expert

ABM allows you to know your target accounts more at a personal level. So, the more you get into the process, the more competent you become in an area where people need more understanding. This helps you stand out when approaching every account.

Over to You

So there you have it. ABM is a great marketing strategy that allows you to deliver fantastic ROI and create a network of highly profitable clients.

Digital marketing
Martech

4 Good Reasons to Entrust Your Digital Strategy to “Small” Influencers

With the rise of social networks, micro-influencers have become an essential marketing lever for brands. True prescribers, occupy a place of choice in the life of their community. With less than 100,000 followers, these “small” influencers get a higher engagement rate than larger Instagram, YouTube, or TikTok accounts. In this article, we explain to you what makes the success of these 3.0 content creators and why they are a safe bet for your digital strategy.

1. The expertise of “small” influencers: the key to reaching a niche audience

What makes the strength of the micro-influencer is their expertise in a very specific field. Whether he is passionate about fashion, vegan cuisine, gaming, or even entrepreneurship, his content will always be articulated around the same theme, thus meeting the expectations of his subscribers. When macro-influencers promote a shampoo and a robot vacuum cleaner on the same day, the micro-influencer focuses on his universe. The primary objective of its digital presence is therefore to federate a community around its favorite subject.

This specialist gets his hands dirty for his followers: he tests new products, familiarizes himself with products, and shares his experience. In addition to his in-depth knowledge, he brings solutions to the problems encountered by his audience and this can make all the difference! Another asset that hits the mark with his audience: is his ability to hide behind the product he presents, without trying to put himself in the spotlight.

By dint of publications, this content creator masters his subject at his fingertips. His subscribers are then more attentive to his recommendations, they give him credit and trust him. They react willingly to his interventions by leaving a comment, by sharing his snack content (understanding a short content that goes to the essentials), or by buying the products put forward. The expertise and power of persuasion of this “small” influencer then establish him as a major opinion leader.

2. Proximity: a value that wins the hearts of followers

Advantaged by a small community, micro-influencers interact easily and spontaneously, which gives them an accessible and sincere side in the eyes of subscribers. The more human and personalized dimension of their communication allows them to establish a relationship of trust and build a base of loyal and committed followers. These talented prescribers become familiar and endearing figures, who enter into the daily lives of your potential customers. By consuming realistic content, which echoes “real” life, the audience will then cultivate this feeling of belonging and closeness.

The power of the “small” influencer also lies in their original and personal approach to content creation. Its editorial line and style are easily recognizable. He works his publications with care and creates his own DNA. This proximity, coupled with expertise, gives the latter a certain authenticity, and this is exactly what consumers are looking for today.

To confirm this trend, just look at the engagement rate! According to Up fluence, an influencer marketing platform, influencers with less than 100,000 followers have a more loyal and responsive community than big social media stars. Whether on Instagram, YouTube, or TikTok, nano and micro-influencers are undeniably powerful vectors of communication!

🎯 To retain your online customers, also consider implementing these 9 essential tips!

3. Transparency: a pledge of trust that enhances brand image

If the micro-influencers community is looking for authenticity and a certain closeness, it also expects him to show loyalty. As we mentioned, trust is the key to retaining and engaging an audience. What interest would he have in not being honest with his subscribers? He could then lose all credibility and see his popularity and his collaboration proposals melt like snow in the sun.

By playing the card of transparency, he remains faithful to his convictions and does not seek to deceive his public. If he doesn’t like a product he’s testing, he’ll say so. His goal is not to sell at all costs, but rather to share his experiences, with sincerity.

When the proposed content comes from a paid partnership, the influencer mentions it explicitly so that the objectives behind his communication are clear and not concealed. He thus protects his image and that of the brand with which he collaborates.

4. The accessibility of micro-influencers: holy bread for your digital strategy

Strategy
A person is schematically writing about strategy on a white paper

The omnipresence of micro-influencers, on any social media by the social media verification agency, is an undeniable advantage! In this ocean of experts, you will inevitably find your rare pearl. And to meet him, you can opt for two approaches:

  • The “push method: you are the one who sets out to conquer the Grail! By browsing social networks strategically, you will be able to identify influencers who match your values, your image, and above all the message you want to convey to your target audience. You are therefore dealing “directly”. However, this technique can be very time-consuming.
  • The “pull” method: simplifies your task and saves you time. To unearth the future prescribers of your brand, all you have to do is use platforms specializing in influence marketing that can put you in touch with relevant profiles, according to your criteria and your needs. You can submit a campaign on sites like Octuply, Influence4You or Havens, and wait for content creators to apply. All you have to do is make your choice!

The accessibility of these ambassadors with less than 100,000 subscribers is also understood in terms of remuneration. Good news for your marketing budget, they do not ask for colossal sums! Moreover, the majority of them are satisfied with an exchange of services, that is to say, the sending of a product against a publication of content. According to influencer marketing agency Influencer Marketing Hub, 36% of professionals (brands or marketing agencies) “paid” them by simply giving them the product they promoted in their content, compared to 32.4% who transferred money to them. In the table below, the Ko Square digital solution presents the average prices charged by influencers in 2020, according to their profile:

According to figures from Influencer Marketing Hub, ex-reality TV star Kim Kardashian charges an average of 440,000 euros for a simple post on Instagram. You will then agree that collaborating with several “small” influencers will be much cheaper than calling on influencer stars!

Thanks to a communication strategy articulated around strong values, micro-influencers are the best allies to promote a company on social networks. Betting on them is a sure bet to win the hearts of your target. At a lower cost, they know how to retain a community, enhance a brand image and create consumer needs. It would be a shame to deprive yourself of their services, right?

Laptop
Martech

5 Tips for Creating Engaging Content

By now, everyone understands the importance of content creation to the success of an entrepreneurial venture. However, publishing material online that will attract the intended audience can be a colossal undertaking when you consider the sheer volume of articles, blog posts, and other pieces of digital content, all vying for the attention of the targeted users.   

So, how do you make the content you produce compelling enough to stand out amongst the competition? You’ll be happy to know that the answer is much more straightforward than you think. In this guide, we’ll discuss five simple tips to ensure that yours is as engaging as possible.   

1. Diversify your content 

While carefully produced blog posts remain the standard, it’s crucial not to limit yourself to written pieces. After all, other mediums for the delivery of information like podcasts and videos are growing in popularity, and if you don’t take advantage of them, you’ll miss out on opportunities to reel in your audience. For this reason, you must diversify your content offerings. 

The addition of infographics, illustrations, and many others might sound like more work — and in reality, it is. However, it’s an investment of time and effort worth taking when you consider the fact that you’ll reach a broader audience by doing so. 

2. Make it more accessible 

Many businesses forget that not everyone has the same level of access to digital content. For example, the disabled community can’t engage with articles, videos, and other types of content in the same way that everybody else can. Therefore, you must make sure that yours is as accessible.  

From the use of automatic video captioning software to keep those with hearing problems in the look for your video content, to alt text for images to accommodate people with vision impairment, making your content more inclusive can go a long way in improving its engagement. 

3. Create compelling titles 

Whether or not it’s fair, users tend to judge content based on its title. Most people these days have limited time and attention span, making them more likely to scroll past material that doesn’t strike them as immediately compelling. And for many, the most common indicator of this is the title of the content. As such, you must make sure that yours is compelling. 

For example, instead of a title like “How to Organize the Workplace,” you can use “Beautiful Ways for Organizing an Office.” This may not sound like a significant change, but you’ll be surprised at how much more enticing it’ll be for users. Always remember to tug into the emotional strings of your audience whenever possible. As long as they react to it, any emotion you inspire will always be a good thing.

4. Look at your competitors for inspiration 

Competitor's website
Schematic representation of the relationship between your and a competitor’s website

There’s a good chance that your competitors are producing content of their own. If their material is engaging users in ways that you’re not, it’s always a good idea to look at what they’re doing and see if you can adopt some of the strengths of their content creation practices. You may even find new ideas for topics and subjects to produce content about.

5. Make the content interactive

 Last but not least, one of the best ways to create more engaging content is to make content interactive. Whether it’s a visual element that’s displayed whenever the mouse cursor hits a specific part of the page or including a few buttons or links on it, interactivity can make a difference when it comes to engagement. 

Conclusion 

Drawing in an audience is one thing. Keeping them engaged is another. When leads and conversions hinge on engagement, it makes sense to craft material that’s engaging to users. By following these tips, not only will you attract your audience, but you’ll be able to keep their interest too. 

Google search
MartechSEO

How Small Businesses Can Make it to the Top of Google

How do you search for a business?

You will likely ask someone you know or Google it!

Reports depict around 97 percent of consumers learn more about a local business online. Out of these, 72 percent of consumers visit a store within five miles.

That’s how powerful the largest search engine, Google, is. 

If you are an SMB owner, you would already know the immense competition on Google. 

Not to mention, there are over 212.98 million SMEs worldwide. 

So, even if you have quality products, your business might be getting overlooked due to the well-established enterprises nearby dominating the top SERPs.

In this post, we have shared the best strategies that’ll help SMBs reach the top of Google rankings and enhance their conversions and ROI.

1. Create a Google Search Console Account to Identify Your Website SEO Health 

Google Search Console or GSC is a free-to-use SEO toolkit offered by Google. 

With GSC, you get free access to crucial SEO KPIs like the following and more.

  • The total number of organic clicks.
  • Impressions your website is getting on Google.
  • Keywords that users are searching for to search your business. 

So, if you don’t have a GSC account, add it to your priority list. 

All you need to do is sign in to GSC using your Google account. Post that, enter your website’s domain name and verify it. 

The process is quick and doesn’t take more than a few minutes. 

2. Perform In-Depth Keyword Research for Your Niche 

Keywords
Word “keywords” is written on the wooden cubes

Keywords can improve your SEO game in no time. 

Choose keywords that are relevant to your product offerings.

To find the best keywords for your niche, you can use the GSC tool. Besides, there are plenty of keyword research tools available in the market like – Ubersuggest, Ahrefs Keyword Explorer, and Google Keyword Planner

Here’s a screenshot that depicts how Ubersuggest offers crucial keyword information such as its search volume, SEO difficulty, cost per click, and more.

Ubersuggest
Image credits to @Ubersuggest

Implementing such a keyword tool will help you optimize website content with keywords that appeal to your target audience.

3. Write Relevant and Useful Content for Target Audience

Google has long stated that content is a vital ranking factor.

To ensure your website gains visibility, write quality content that’s relevant and informative.

It must stay true to Google’s E-A-T ratings – Expertise, Authority, and Trustworthiness. This practice will add value to the content, helping you reach the top of SERPs.

4. Open Google My Business Account to Get Discovered in Local Searches

Google Local Pack displays the top three businesses along with their details. 

Google My Business (GMB) account increases your chances to appear in the Local Pack. It can help your business gain better visibility in local SERPs. Check out this insightful infographic by Ronkot for detailed information on local SEO. 

Local SEO Checklist

To set up your GMB account, add the following details.

  • Business location
  • Services/Offerings
  • Operational Hours
  • Phone Number and Images

5. Ask Your Customers for Google Reviews and Respond to Them 

Google reviews can affect your business image. 

While searching for any business, customers also check the Google reviews.

Hence, you must ask your customers to leave feedback on Google.

Thank your customers for leaving a response. Also, don’t ignore negative reviews. Make sure you hear out what the customer has to say and respond with a clear solution to their problems. Finally, thank them for giving you an opportunity to serve them. 

Responding to reviews, negative, positive, or neutral, will send a message that you care for customers, thereby strengthening your GMB presence and local rankings. 

Conclusion

The strategies shared in this post have great potential to offer better organic traffic and visibility to SMBs. So, go ahead and implement them to hit the top results in Google rankings!

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DevelopmentMartechProducts

Five Ways to Learn More About Tech

Are you in the technology business? Do you simply want to learn more about technology to improve a business that doesn’t involve tech directly? Whatever you are doing, learning about technology, engineering, and mathematics is always helpful. It can really supplement your overall knowledge and open the door to new opportunities. Technology is the future of our society. It is changing the way we live and augmenting modern life. Below are five ways you can learn more about technology.

Learn about Computer Programming

When it comes to computer programming, you can learn a lot on your own. You don’t need to go to college to learn how to program. First, think about what you are doing and how knowing a little bit about programming will help you grow and improve. You can take an online course, read up on blogs, and practice coding and programming at your home. Some people don’t need to know how to program, but it will facilitate your life if you are working in the business of technology.

Take Online Math Courses

If you are like a lot of people in the United States, you didn’t get a great education in mathematics. When you are in technology or are trying to get into the business of it, you should know more about math. There are plenty of options for learning mathematics. Taking a linear algebra online course will supplement your knowledge on the subject. Whether you’re a physicist, an engineer, or a technologist, knowing math is pivotal. Even if it doesn’t directly apply to what you are doing, taking online math courses will facilitate the process of learning more about technology.

Work with Engineers

Technology takes a lot of engineering. If you aren’t trained in the field, you should work with engineers and learn from them. It’s imperative to learn more about engineering if you want to learn about technology. There are all kinds of sectors in engineering. Employ engineers, network with them, and ask them questions. If you’re an engineer yourself, you know that it’s invaluable to gain knowledge from engineers in other areas of the field. Whether you’re trying to become a huge technology company or are specializing in a niche, working with engineers is very important.

What About Marketing?

Technology and marketing are colliding, converging. Marketing is no longer simply tangible; it is increasingly digital. Search engine optimization (SEO) is becoming more and more vital in the age of digital marketing. SEO is the process of creating content and using metadata to land web pages as high up on search engines like Google and Bing as possible. 

By using keywords, hyperlinks, and engaging copy, companies of all kinds can inform their customers, direct them to contact and purchase hyperlinks and use keywords to be seen when people type them in on search engines. If you are in tech, you should use it to learn more about who is successful and why. SEO provides education in all that is technology marketing. It will teach you a lot.

Machine Learning & Artificial Intelligence (AI)

Network
Schematic display of the network

Finally, if technology is our culture, machine learning and AI are at the forefront of it. The ability for machines to teach themselves new things without humans is incredibly valuable. Can they automate on their own to produce results and find new solutions to problems? Your whole company and outlook on tech can be changed by this. When you are interested in tech and know a lot about it, the final frontier is AI and machine learning. If you learn about these subjects, you will be able to create success. A good place to start? AI writing software and apps that can make your life easier. 

Technology is evolving. Life is changing. Things are moving. Whatever you are interested in and whatever you do for work, learning about technology will enable you to get more done. Whether you want to create a game-changing tech business or want to use tech more effectively in your non-tech company, doing your best to learn more about it will do you a lot of good. What are you waiting for? If you need to learn more about technology, it’s time to get started. It is the future of modernity and, as they say, the future is now. The longer you wait, the more of an uphill climb it will be. 

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MartechSaaS

5 Examples of Progressive Web Apps

Progressive web apps are increasingly finding favor with companies globally. It allows companies to engage better with their clients.

You may ask, what is a Progressive web app?

These are websites that look and function like an app. They use the latest technology to offer the users’ app-like experiences right in their browsers.

To explain to you in detail how progressive web apps helped companies achieve their goals, I have listed some real-life examples here.

Top progressive web apps that achieved their goals 

Tinder 

The first choice of the millennials when they are looking for a dating app is Tinder. If you look at the structure of this app, you will find that its main focus is mobile users. 

Recently, this immensely popular online dating app decided to invest in a progressive web app to target new markets.

While building this app, one of their key goals was to maintain 1:1 feature parity with their existing native application. And if you look at their newly launched progressive web app, then you will find that they have succeeded in this task.

The key points of this app that make it a grand success include the following.

  • The size of this app is just 10% of the existing native app.
  • Short development cycle.
  • The number of users swipes and messaging increased.
  • The session time of the users also increased significantly. 

AliExpress 

AliExpress
The card is used while paying on the AliExpress

AliExpress is another example of how the progressive web app helped a company to significantly improve the users’ engagement online.

This hugely popular e-commerce website was struggling in its effort to offer a highly engaging web experience to its users. The company experimented with the concept of using its mobile website to attract non-app users to download their app – this experiment did not give them the desired results.

To rectify the situation, AliExpress looked at various types of web apps and then decided to create a cross-browser progressive web app.

This decision was a smash hit with the users and the overall performance of the website increased significantly.

To help you understand the level of success of the new progressive web app of AliExpress, you need to look at its key performance indicators.

  • The conversion rate increased dramatically by 104%.
  • The number of pages visited per session also doubled.
  • The number of time users spends per session also increased by 74%.

Pinterest 

Pinterest
Pinterest logo trademark is displayed on the tablet

Pinterest also chooses to go with Progressive Web Apps as it aligns well with its business goals and objectives.

The planners at Pinterest were stumped on how to offer highly engaging service to those users who were struggling with low bandwidth or have a limited data plan.

After analyzing the viewer’s activity on their mobile website, they discovered that only 1% of the new users either signed up or logged into their account.

To meet this challenge, they launched their progressive web app and were astounded by the results. Some of the important highlights of their progressive web app include the following.

  • A huge jump of 103% in active weekly users numbers YoY.
  • The session length also increased dramatically by 296%.
  • The rate of signup YoY also saw a gigantic jump of 843%. 

Starbucks 

Starbucks
Starbucks logo is stamped on the cup

Starbucks always believed in offering its customers a great experience and a good value for their money.

Therefore, with the rise of mobile users, they quickly identified the potential and decided to offer a highly engaging mobile-first experience to their users.

They decided to do this through their progressive web app and the engagement statistics of the app show that it was a big hit among the users.

Some of the points that would buttress my argument regarding the massive improvement Starbucks saw after investing in a progressive mobile app are as follows.

  • It offered the users ordering offline ordering options.
  • The performance of PWA was significantly faster than the legacy native app.
  • The users used the app from their home screen an average of four times a day.
  • The session time was more.

Twitter

Twitter
The Twitter logo trademark

Twitter is a hugely popular social media giant with a user base of several million.

Twitter from its early days focused on offering a mobile-first experience to its users. 

However, in the emerging market, they faced the problem of users with limited bandwidth as well as legacy mobile devices.

For them, progressive web apps offered an optimum solution of offering their new users in the emerging markets a solution that offers feature parity with their existing mobile app.

The result of this investment was dramatic, to say the least. Twitter saw an overall improvement in all performance indexes of their progressive web app some of which include the following.

  • The number of tweets sent increased by 75%.
  • The length of each session also increased by 65%.
  • The bounce rate was brought down by 20%.
  • The frequency of tweets by average users increased to 4 times a day.

Conclusion

The examples I have put together in this article show conclusively why companies all over the world are slowly switching over to the progressive web app.