Category: Martech

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Tips for Improving the Operation of Your Small Business

As a small business owner, you have to account for every cent you spend and make the most of your time. The good news is there are new technologies that can reduce your overhead and allow you to focus more of your time on growing the business. 

Your Online Company

Today, it’s common to have a small business online. However, many small companies still need a warehouse or storage facility to house their inventory and pack and ship their products. Thankfully, you can eliminate the cost of having additional space and eliminate the expense and stress of shipping packages by investing in fulfillment services.  

Use of Mobile Apps

Mobile apps are the norm. You use them multiple times each day to do things like purchase gas, order dinner, and check the weather. Having a mobile app for your business will boost branding with a continued presence. It will also help improve the customer experience with 24/7 access to your business services and products resulting in additional income. 

Social Media Platforms

While social media isn’t really new, many small businesses are just now beginning to realize its benefits. Unlike expensive ads on the radio or television, social media puts you in touch with millions of potential customers for a nominal fee. Figure out your target audience and then reserve a time slot that allows your ad to pop up at the best possible time of day. 

Processing Payments

Not too long ago you had limited payment options as a small business owner. Unfortunately, this will more than likely cost you sales. Having a credit card terminal that accepts all types of cards is essential. If your business is mainly online, make sure to include PayPal and Securepay.com. 

A Strong Website

Having a website is nothing new. In fact, most businesses large and small have one. However, the difference between a website that produces sales and one that doesn’t is the content. People want to know a bit about your company, and they want to be able to move from one place to another with ease. Keeping them on your site longer is critical. Having new technologies such as a Chatbot that comes up to see if a customer needs help or an animated whiteboard that describes your services/products. 

CRM Software

As a small business owner, you want to develop a personal relationship with your customer to achieve loyalty. CRM software lets you best manage contact information and track the interests of your customers to increase sales while building a relationship. A higher rate of customer satisfaction leads to additional sales. 

Outsourcing Services

Small business owners need to keep the focus on marketing. Unfortunately, having to handle things like payroll, IT management, customer service and various administrative tasks will consume valuable time. Thankfully, you can outsource all of the above within your tight budget.

Automation Programs

Quickbooks and Sites such as SalesForce allow for automated monitoring of sales, inventory and overall bookkeeping. It also decreases the margin of human error while creating efficiency. Utilizing these technologies frees up your time and that of your employees, allowing for an increased amount of time dedicated to other important matters. 

Secure Data

Keeping a good reputation among your customers is essential in maintaining a competitive edge. Using cloud storage or virtual vaults will limit access to customer and business information and the ability to alter existing documents.

Small business owners must continue to find new ways to remain out in front. The good news is that by adopting newer technologies you can retain existing customers and attract new ones to help you achieve your long-term goals. 

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Best Practices in Performance Development Planning and Training

The advent of the Covid-era has led to a significant change in emphasis from in-person training to internet-based online training. However, managers need to be cognizant of the fact that not everyone is suited to purely online methodologies for training. Individuals have a preferred learning style and online classrooms are not everyone’s favorite approach.

At the same time, employees have to accept the reality of the current circumstances and many will simply have to adapt accordingly. Performance development is a critical aspect of an employee’s progress within the organization and it cannot be put on hold beyond the medium term.

In the past employers have usually tried to identify an individual’s preferred learning style and adapt their training accordingly to achieve the best results. Classroom-style in person courses were available for those that preferred this approach while online learning was often a second choice. Many organizations also included other training methodologies such as individuals in specific impact projects so that they could learn “on the job” and build their skills accordingly. Coaching and mentoring were similar approaches that delivered new skills outside of a classroom-type environment.

These latter two approaches to performance development training are still viable under the new social distancing environment produced by Covid. Employees can still be engaged in unique high impact projects, albeit remotely. Although the remote aspect may reduce the overall learning from working on the project it should still expose the employee to the key learnings that they need to understand the particular topic from the project.

Similarly, although it is certainly more difficult to provide coaching and mentoring under social distancing conditions, it is certainly not impossible and these approaches will still deliver value. The traditional approach to coaching and mentoring may need to be adapted, but the general concept remains valid.

Performance development planning is particularly important for the most ambitious employees in an organization, and these employees are also likely to be some of the most valuable. Therefore it is important that their development and training is not forgotten in the Covid crisis. These employees need to clearly understand what new skills and competencies they must develop in order to advance within the organization if they are to stay motivated and continue to contribute to the overall high performance of the organization. 

Clear performance development planning helps employees to understand their overall place in the company and also increases their loyalty and motivation. It draws a connecting line between their personal goals and the overall goals of the company, which makes it a key element of personal motivation. By providing this context for their work, an organization provides more meaning for the employees in their daily jobs.

One final point: performance development plans need to be individualized for every employee. Managers need to have undergone formal performance management training that enables them to discover the most important aspects of personalization for a performance development plan. For example, managers need to understand the personal goals of the employees that they manage and need to help them to develop performance management plans that align the individual’s personal goals with those of the organization.

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Customer Data Platforms

With increased businesses and competitors, most marketing organizations are looking for efficient ways to target customers. Customer Data Platforms (CDP) has become influential in helping marketing organizations achieve their marketing goals. They are assisting organizations to deal with several marketing channels and ways to counter competition. This article will look at what Customer Data Platforms are, their work, features, and examples.

What is Customer Data Platforms?

A Customer Data Platform empowers marketers with the client’s data and provides the full details of these customers. It brings together artificial intelligence and data science, which pulls together marketing data to create personalized experiences for clients. It helps support the company’s marketing activities based on the client’s experiences. They unify data collected from different sources to create one, full-detailed customer profile. These CDP mobile apps help marketers collect data in real-time, making them segment it and efficiently serve their clients.

How does Customer Data Platform work?

Customer Data Platforms have many capabilities and responsibilities. They are used to collect data from different sources, filter it, and restructure it in a manner suitable to fit marketing systems. The data is then used to offer personalized marketing activities to clients. CDPs come in various forms. They can also carry other functions, such as analyzing data, predictive processes, and content marketing. The main tasks of customer data platforms include the below:

  • They identify clients’ information.
  • They upload and store customer data in the systems.
  • They accept input of data from different sources and formats.
  • They compare and merge data of a client from various sources.
  • Provide the processed data to external systems, including marketing
  • It enables marketers to control and use the data in marketing activities.
  • Apply other processes that make the data usable in different fields of marketing.

How is a Customer Data Platform Important to Your Business?

There are different reasons why an organization will need a CDP mobile app in their organization. The main reason is that it benefits its marketers in their marketing functions. Its benefits are as below:

  • The CDP integrates the existing and future marketing tools of an organization. It is necessary because marketing systems come with different technologies, making them not compatible with each other in an organization.
  • It enables organizations to better understand their customer’s behavior on different channels when offering various media campaigns.
  • It provides real-time personalization of clients. CDP enables marketers to develop real-time personalized content for their customers based on personality and behavior.

Benefits of a Customer Data Platform

Below are some of the benefits of a Customer Data Platform app to businesses:

  • It provides a complete customer view: it helps companies get complete customer information, which is comprehensive and accurate, making their engagement more manageable. It maximizes efficiency by reducing redundancy and inaccuracy in the customer’s data. 
  • Leads to improved advertising: since a CDP helps to come up with customer’s data in a targeted way, it increases online advertising effectiveness. 
  • Simplifies customer data: traditionally, marketers had a challenging task of synchronizing data from different sources. CDP automates the whole process and gives marketers ready–to–use data, making them concentrate on other marketing strategies.
  • Web personalization: CDP allows companies to create personalized customer experiences directly to their websites. It’s only possible when companies get real-time information concerning website visitors.
  • Helps businesses gain insights: through data mining, companies can get more information regarding their customers.

Best CDP Software Providers

There are different CDP Software providers you can find online. Some of the best include the below:

  • Tealium: It’s the largest according to the employee count, and it’s the most recognized CDP software. It has over 1000 Pre-built integrations for business use and has a robust API toolkit.
  • Lytics: has over 50 employees and allows aggregation of data, which resolves data for individual customers. It has AI capabilities that are useful in most businesses.
  • Redpoint Global: It works with various vendors to create data solutions to clients. Founded in 2006, it has robust data segmentation and incorporates vendors for data enrichment. Gives quality data and provides data stitching services.
  • Segment: Provides strong, out of the box integrations and has over 200 SaaS vendors.
  • Treasure data: Offers CDP with over 100 connectors that help unify raw data to produce a single customer experience. 
  • Blueconic: Provides a highly scalable solution for businesses. It’s a suitable ML based product. Its software leverages several AWS services.

Customer Data Platforms are becoming popular in implementing marketing strategies. It helps companies and their marketers concentrate on other things by simplifying customer’s data, used in marketing strategies. They are must-have instruments that every company should have in its marketing toolkit.

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How Small Businesses Use Mobile Apps

Mobile phones are everywhere, which has made staying in touch easier and has simplified many daily tasks. As technology grows, our lives become richer. Through filters, we are better photographers (and models). With voice assistants, we all have our very own robot secretary. Just about any fact-related argument can be settled anywhere by opening the encyclopedia, we carry around in our pockets. We don’t need a notepad and pen as long as we have our phone. For modest monthly fees, we can access vast libraries of music, movies, and television shows.

Mobile technology is great for our personal lives, but it’s great for our business lives, too, as you’ll see below. 

Time Saving Apps

One of the greatest conveniences of mobile app technology is saving time. To see what we mean, just look at how apps have changed something as ubiquitous as banking. Whereas a business owner (or manager) once had to drive to the bank with an uncomfortably large amount of cash and wait in line for the business teller, the majority of payments are now handled electronically. Checks can be deposited by snapping a photo. Mobile banking apps can save bundles of time.

It doesn’t stop with banking. If you travel for business, there are apps to help you manage business flights, hotel reservations, car rentals, taxis, rideshare services, and dinner reservations. Business travel, like personal travel, is made easier through review apps like Tripadvisor.

Metrics-at-a-Glance Apps

Whether you’re in the back of rideshare, flying in a plane, or waking up in the morning, you can now pull up a snapshot view of a variety of business metrics thanks to mobile app technology. You can most likely monitor your website analytics software, access your CRM, and whip up sales reports with a mobile app. 

Physical Plant Management Apps

Many security alarm companies now offer mobile apps so that you can wait until you’re out of the building to set the alarm. If you have security cameras, chances are you can access live (and stored) footage from an app. There are apps to manage smart thermostats and apps to turn the lights on and off. 

Office Equipment Apps

Modern office equipment, such as printers and copiers, often comes with a bundled app. For example, Xerox commercial printers can be managed with the Mobile Link app. You can use your phone’s built-in camera to scan documents, manipulate PDFS, and send just about anything you want to the printer.

Cloud Storage Apps

If you use Dropbox, Google Drive, or another cloud storage platform to access electronic apps, you can download a mobile app to help you access and manage those files. This is especially convenient when you want to send a file with your mobile email app.

Social Media Apps

We typically think of social media apps as something for personal use, but you can just as easily manage your business accounts with a mobile device. It’s a good idea to always double-check which account you’re posting to; it can be amusing to accidentally post something for work to your personal account, but the reverse can be damaging. Facebook offers a separate app to manage business pages, but with Instagram, you simply switch between accounts in the same app.

Communication Apps

Typically we think of office communication platforms like phone, fax, and email. Due to the coronavirus pandemic, however, many business owners have discovered other useful technologies. Teams can–and do–hold video chat meetings with Zoom, Skype, and Google Hangouts, helping to eliminate the need for physical contact. Many office suites provide real-time collaboration features, improving productivity, and further eliminating the need for a physical office.

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6 Mobile Shipping Apps for Small Businesses

For small businesses, keeping track of your packages can be daunting and time-consuming. Choosing the right labels and shipping companies can ease your worries so that you can focus on your clients’ needs. Luckily, there are mobile apps that can reduce the shipping process for small businesses, as outlined below.

Package Tracker Pro

Package Tracker is a mobile app that lists shipping companies, including DHL and FedEx. The mobile application is available on Google Play Store with a small installation size at $1.99. Package Tracker is available for Android users in an all in one package that lets you track deliveries, keeps you informed, and allows you to customize your packages to suit your needs.

Package Tracker Pro has been in the market for a while and has a robust support system for the users. Some of the features that the app offers include:

  • Push notification to keep you informed about your packages in the form of ringtones or vibrations.
  • It allows you to add new options to your carrier list.
  • The app can show tracking routes on your screen if obtainable.
  • You can sync your tracking information from your PC to your mobile phone without retyping, which helps save you time.
  • You can archive tracking numbers to the sync site.
  • Generous support from the developers who are available to answer any questions you may have.

Package Buddy

Package Buddy is a free Android mobile app for shipment tracking purposes. The app that is downloadable from Google Play Store has an allowance of over 100 courier services. The free version is excellent for personal or domestic use to manage small packages. For small businesses, the pro version is available for $2, and you can integrate it with other android devices for your commercial requirements.

This app’s features include a barcode scanner that enables you to add a package to your tracking list and the capacity to share shipping data with others easily. It also consists of a filter function that allows you to sort your information by the status of whether you are sending or receiving parcels.

17TRACK

17TRACK is a mobile app compatible with both android and iOS users supporting famous couriers such as DHL and UPS. The app is great for businesses that order from China or have issues shipping to North America. 17TRACK is free with in-app purchases if you want to upgrade.

Features of this shipping app include push notifications to keep you updated on package status changes. It also comes with automatic syncing across your compatible devices and allows you to track multiple numbers simultaneously. The app can automatically detect your packages and which shipping companies they are on by entering a few digits of your tracking codes.

You can only track about 40 packages with the free version at a time. You can upgrade to a limit of 100 or 200 at a monthly charge of $2.99 or $4.99 consecutively.

Delivery Status Touch

This app is made for iOS devices and is available for download in AppStore for $4.99. Delivery Status Touch covers a wide range of shipping companies, both local and international, like Japan Post.

The features of this app include readable maps that tell you exactly where your package is. The app enables you to see the current transit packages and their delivery dates when you open it.

Delivery Status Touch allows you to sync your delivery dates to your calendar. You can also install it on your desktop and easily switch from the mobile device, depending on where you are.

FedEx Mobile App

FedEx is a development one of the biggest shipping companies which enable users to track packages and create shipping labels from wherever they are. FedEx app allows businesses to track all packages they send and receive. It also has a barcode scanner to add your boxes in the shipment list and enable you to sort it through using your tracking codes and references.

An upgrade to FedEx app that is available in some regions is the FedEx delivery Manager. With this addition, you can leave instructions for the courier services on when and where you want your packages to be delivered, sign digitally, and even send the package to FedEx location to pick later. 

While this app is great, if your business heavily depends on shipping companies, you might consider enlisting the aid of a company like Shipware to conduct a FedEx audit. Due to a service and billing errors, you may be eligible for a high number of small refunds from FedEx on an ongoing basis. Shipware doesn’t have an app yet, but they have a history of helping small businesses who use FedEx and other shipping companies, so we thought we’d mention them here.

JumpTrack

JumpTrack is another Android and iOS compatible app that allows users to store proof-of-delivery like photos and signatures. The app will enable you to track shipment status and even trucks that carry the packages with GPS. You can also share the tracking information via email to your customers. This app is excellent for companies with complex supply chains that want to oversee their shipping.

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6 Ways to Convert Customers on Social Media Apps

In the old days, marketing for a small business was a relatively straightforward affair. You could choose between limited options in print, radio, and television advertising. Maybe you could also consider a billboard or banner somewhere out in the community. These strategies had existed for decades, so they felt familiar and easy. 

Then the internet came along and changed everything. Suddenly, the world of advertising became incredibly complex. Now there are so many options available that it’s hard to know where to begin. 

To avoid becoming overwhelmed, think of internet advertising as an opportunity rather than a burden. With social media apps, you have the ability to reach out to customers like never before. This is especially true if you utilize these platforms correctly. Take these tips into account as you exploit the wonderful opportunities out there to build your customer base.

Download the Apps and Use Them

Your social media marketing should be coherent and sustained. If all you do is throw a hodgepodge of information at potential customers, it’s unlikely that any of it will stick. Think long and hard about a marketing strategy that you can employ for months. Choose a goal and then develop a line of consistent messaging to support your objectives. This way, consumers will come to recognize your brand through the messaging they regularly encounter.

One of the best pieces of advice for any social media account manager is to download the apps, create personal accounts, follow people (and brands) who interest you, and get into the habit of spending some time on the app every day. You’ll learn a ton just by observing what other people are doing, and by having the apps on your smartphone, you’ll be more likely to use them frequently enough to learn something.

Use Hashtags to Your Advantage

Most social media platforms–whether you use the mobile app or web version–allow you to use hashtags to direct content. This is a free and easy way to reach out to certain groups of people. For example, if you’re hoping to target soccer fans during the big game, ending a tweet with “#WorldCupFinal” is a great way to target a specific audience. Mastering the hashtag game will make you a more skilled digital marketer.

Build Followers with Ad Campaigns

If you market on social media apps without choosing a specific target audience, you’re doing nothing more than blowing trumpets into the void. One of the principal benefits of social media is that it allows businesses to target the people who are most likely to be interested in their products. Instagram shows ads to people based on the types of accounts and hashtags they follow. Since Facebook users provide a lot more personal information, you can narrow down ads on that platform with incredible precision. Either way, running ads is a great way to get more followers.

Monitor the Performance of Your Ads

Social media companies allow you to track the performance of your ads. Take advantage of this service regularly. When you see that your ads are producing engagement, you’ll know that your marketing strategy is working. If your ads aren’t getting clicks for weeks on end, you’ll learn that it’s time to switch tactics. And this is a topic for a whole new article, but there are even apps to help you manage your social media ad campaigns.

Use a Chatbot on the Facebook Messenger App

The gold standard for any marketing campaign is a personal interaction with potential clients. In a perfect world, we’d all have plenty of time to chat with individuals in public parks and message people on social media. Unfortunately, this is not logistically possible. With a Facebook Messenger bot, however, you can replicate the feel of a personal conversation without actually having to be present yourself. Your bot can instantly answer questions when people contact you using Facebook’s Messenger app.

Be Persistent

Marketing on social media apps is never a “one and done” sort of game. Hardly anybody will engage with your ad the very first time they see it. It takes patience and repetition to break into the consciousness of your potential customer base. Don’t give up when social media ad campaigns fail to bring immediate results. It’s with continual campaigns and slight changes in tactics that you’ll eventually find a strategy that works. 
Finally, remember that Facebook and Instagram aren’t the only social media apps out there. The marketing landscape is more diverse than ever, providing the types of opportunities advertisers used to dream of. Use the tips above to perfect your marketing on social media apps. The results will prove how successful these strategies are.

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5 Apps to Help You Make Money

There are apps for entertaining you and apps to help you be more productive. Certainly, there must be mobile apps for helping you make money… right? We decided to look, and here’s what we found:

Money App

Yes, that’s what it’s called: “Money App.” This is an Android and iOS market research app which rewards its users for completing tasks such as playing games, offering opinions, testing services, mystery shopping, using free trials, and checking store displays. Using your PayPal account, you can redeem your money after completing tasks. This app is convenient as the user can redeem their rewards and get paid within two or three working days, which is rare in market research apps that tend to pay monthly and sometimes never even pay at all. On both iTunes and Google Play, the app scores 4.8 out of 5. Quite decent for being a couch potato.

iPoll

Like Money App, iPoll is another task-based app to help you make money while you’re waiting on the bus. It’s an Android and iOS market research app that rewards its users through completing retail missions, writing down diaries (for example, your meat consumption over a week), and taking market surveys.

Once registered, you are required to input basic information like your consumer habits and preferences, to determine your availability for tasks. You are then alerted when there are new available missions based on location and preferences. This market research app is unique in the sense that it is customized so that missions and tasks given to you are suited to you and could, at times, be enjoyable. On Google Play, it is rated 3.1, and on iTunes, it is rated 4 out of 5. Users enjoy the lack of glitches selection of topics. Rewards can be redeemed as gift cards or cash, which can be acquired through PayPal.

Foap

But what if you don’t want to take surveys for pennies? Foap is an Android and iOS money-making app that allows photographers to make extra money by selling smartphone-taken photos. It is a platform for marketing and advertising agencies and brands to search and buy images from Foap’s registry.

After registering for your account, you can upload your tagged photos (high-quality). The photos’ visibility will be higher if the rating is high. The registered community is responsible for rating photos. Each image earns you $5, but a photo can get as much as $100. Some agencies and brands sometimes hand out “missions” where they require specific images or, in recent times, even videos. The app is highly rated on both Google Play, where it is rated 3.8 out of 5, and iTunes, where it is rated 4.3 out of 5.

Helium 10

But what if you already have a way to make money online? If you’re an Amazon seller, the Helium 10 Chrome extension gives you an advantage over your competitors. This powerful extension includes a profitability calculator, an ASIN grabber, a review insights tool, quick-views of inventory levels, and more. We mention it in this list because there is a streamlined mobile app version for Helium 10 subscribers. The app version provides you with charts and sales trends at a glance, deep-dive product research tools, order monitoring, and suspicious activity alerts. You can get a great understanding of what is going on with your Amazon selling business just by looking at your phone. The Helium 10 mobile app is available on both Android and iOS.

Fluid Market

Our last choice for a mobile app that helps you make money is called Fluid Market. Many people have cars that they do not use often, and other people do not have cars at all. Fluid taps into this business opportunity by allowing someone to rent out their SUV, car, pickup truck, box truck, or cargo van by the week, day, or hour. The folks at Fluid claim that renting out your truck could make you up to $24,000. Tools such as hedge hammers, saws, and drills can also be rented. It is convenient for both parties in the car rental system. Users enjoy using the app. On iTunes, it is rated 4.5 out of 5, and on Android, it is rated 3.5 out of 5.

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Top Technologies Driving Laboratory Efficiency and Accuracy Forward

For decades, clinical laboratories have played a significant role in advancing patient care within the nation’s healthcare system. Through effective testing processes, clinical laboratorians generate accurate results that support doctors and other medical experts in making appropriate diagnoses and treatment plans for their patients. As new diseases, strains, and the global spread of life-threatening illnesses increase, rapid testing and diagnosis become more apparent.

Laboratories around the world have stepped up to the challenge by adopting technologies that enable them to work more efficiently to support the growing demand for improved diagnostics and patient care. Continue reading to learn more about technological trends in clinical laboratories.

Cloud Technology

The adoption of cloud technology in clinical laboratories has worked to streamline lab processes, create controlled environments, and disseminate information in real-time. Advanced lab equipment comes with features that automatically record testing data and store it in the cloud allowing technicians, scientists, and other associated parties to access pertinent medical information quickly. 

Assisting scientists and technicians in maintaining a controlled environment, the integration of cloud technology in advanced lab equipment immediately alerts teams when issues arise in the testing or experimental stages. Such alerts provide teams with the support they need to accurately monitor and adjust processes as necessary to generate accurate results. 

Lastly, cloud technology features allow scientists to share information in real-time with project contributors from virtually anywhere. The data can be accessed remotely, making it easier to collaborate with other employees and laboratories for improved productivity. 

Improved Equipment Designs

New technologies have enabled designers to create more efficient lab equipment compact in size with advanced capabilities for more efficient lab and testing processes. Microfluidic cell sorting, for example, can be done on a compact system, performing various functions, and helps to eliminate the need for traditional flow cytometry lab setups with simple, easy to use technology. Such innovations save laboratories money, time, and space.

Automation

The use of lab equipment to automate testing and experimental processes have been an ongoing practice for most clinical labs. As technology continues to advance, current equipment designs include features and automation tools that save time and improve efficiency in laboratory processes. The use of automation in laboratories reduces the need for manual tasks previously performed by lab technicians eliminating many daunting and repetitive steps in experimental studies resulting in authentic results in record time. Scientists and technicians are now able to focus their attention on critically analyzing data. 

Sustainability

As the general public becomes increasingly concerned about the environment, industries across the board have taken great strides to do their part to reduce their carbon footprint. Realizing the extensive amount of energy used to operate labs, scientists and lab workers have begun utilizing resources that support a more eco-friendly and sustainable work environment

Many laboratories reduced their carbon footprint by improving their recycling efforts by properly and safely disposing of used supplies, equipment, and containers. Consequently, in purchasing recycled materials for experiments, testing, and lab processes, laboratories have also been able to save a significant amount of money. 

A new concept, referred to as open labs have also become an increasingly popular method for laboratories looking to reduce their carbon footprint. With technological resources like compact equipment, cloud technology, and automation features, sharing space, equipment, and data amongst other labs cuts down on waste while saving money. 

The investment in more efficient lab equipment has also improved sustainability within the industry. Newer models require less energy to operate without compromising the accuracy of results. 
At a time when the world is in the middle of what could be the worst threat to public health in history, clinical laboratories are needed in the fight. From increased testing and rapid results to the development of vaccinations and treatment options, scientists and lab techs around the world will ultimately save humanity. As such, laboratories need to continue to adopt technology trends such as those described above to deliver the most accurate results as quickly as possible.

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Key Practices for Successful ERP Implementation

Enterprise Resource Planning platforms have gone way far from just nice to have technology to a necessity for building a strong organization.

And the reason accounting for the same is streamlined and well-managed operations that were earlier complex to operate without the advanced ERP systems.

Emerging companies are realizing the need for the software and implementing the smart solutions that can help them make objective-oriented business decisions.

But, little do we know that, with endless benefits of ERP, comes a list of complexities too if the implementation is not done properly.

By, failure in the implementation, we mean the situations where either the software is not utilized to the best of efficiency, or the software itself is not suited for the company, or where your resources are not able to operate the software well, or more…

All these factors hinder the efficiency and smooth working of the software, which in turn hamper the regular workflow of the organization too.

If you are planning to install your best-fit ERP in your organization, then this blog is an important piece of advice for you. Read it through and help yourselves in avoiding the possible mistakes that are common during the implementation of the ERP system.

Let’s begin with successful strategies:

1. Engage the Right Resources in the Project

This factor has a direct relation with the suitability of the software. Say for instance, if you engage just the C-suit people to find the suitable ERP system, they are going to focus on the level of stats it prepares and the user interface so as to understand the reports that come to them for making critical business decisions.

However, there are chances that they might overlook the required functionality of the system. Only an employee, who handles the daily tasks at the office, knows the pain points and the flaws in the business processes that need to be corrected.

Thus, the idea of finding out the best-fit ERP should be a joint decision and not just an individual person’s choice. It helps to build a proper system, which reduces over lapsing and any other faults which can become troublesome in the near future.

2. Dedicate Quality Time to the Project

ERP involves huge investment for an organization and thus, while selecting the software, you should invest your quality time in researching for the best-suited ERP solution. Take into accounts key factors related to the needs and requirements of the industry time, the modules that ERP is offering, pricing model and the availability of the subscription, the services come in package with the same, etc.

3. Build Opportunities for Innovation in the Workspace

Implementing software means opening the door of the innovation. Thus, while you keep the door open for opportunities, keep your mind open to implementing the changing in the workspace. These could be anything related to the assigning the dedicated roles related to the project management, deploying online trainings, hiring intelligent resources for meaningful tasks and cutting off the paperwork from the organization.

4. Prep-up the Data in Advance

The key to migrate the critical business information is start preparing for the backups and the data for the migration well in advance rather than leaving the same for the last minute. Only a strategic data migration process would lead to a data-rich organization in future.

Having known so much about the right way to implement the software, when are you planning to get your suitable ERP software with required ERP modules at your place? Check out the globally accepted ERP software that is a perfect fit to almost all industry types, SAP B1to match your requirements go ahead following the above steps and you’ll be able to establish an insight-rich organization.

Martech

Business Intelligence in Digital Marketing to Understand the Latest Trends

Business intelligence (BI) helps in data collection and analysis. It can seamlessly process a large amount of data and generate analytical output. BI provides market insights for enabling an organization to make timely strategic decisions.  It, therefore, helps in improving operational efficiencies. 

In the current world of digitalization, digital marketing promotes a business through an online medium. It supports an organization to reach out to its potential customers digitally. Various methods of digital marketing include content marketing, search engine optimization, search engine marketing, etc. 

Using businesintelligence in digital marketing helps collect consumer data to understand consumer trends and behaviors better. It helps in meeting the varying customer expectations while translating the marketing efforts into new sales and loyal consumers. 

You can streamline the marketing efforts and expand your reach in the market, creating better brand visibility. Business intelligence can surely help in understanding the latest trend, as illustrated below: 

Understanding the Behavioral Changes  

The social media platform is a key place for understanding consumer preferences. Digital marketing helps an organization connect with existing and potential customers on various social media platforms. 

The customers typically express themselves by liking or disliking a particular post, uploading comments or feedback, and forwarding or tagging somebody in a post. This gives voluminous information, which can be of great help in formulating advertising strategies. 

Business intelligence can support collecting and analyzing data to derive an understanding of current and expected trends, customer sentiments towards a particular product, his or her expectations, and the anticipated response to a product launch. Business intelligence in digital marketing helps track customer trends, which, in turn, facilitates an organization to create or alter its marketing tactics.   

Working without Assumptions

The current technological advancement leaves no room for assumptions. With business intelligence, you can derive the reason behind the fluctuating online traffic. You will be able to understand the cause of change in consumer acceptance towards your product, which helps in devising remedial strategies. Moreover, the effect of each marketing campaign on the top line can be tracked and scrutinized. 

Business intelligence gives detailed reviews like the quantum of new sales, customer type, age group, and geographies contributing to increased transactions. The benefits of a promotion campaign can be easily quantified and justified.  

On-Time Analysis 

Consumer preferences have always been subject to change as they are influenced by various factors, such as reviews and feedback posted by other customers. With the ease of accessibility to social media, a consumer carries out some basic research before purchasing any product. 

Hence, data gathered from the online platform lacks stability as it is prone to constant change. 

It becomes essential to have real-time data for timely review and revision of the marketing policies. The organizations can thus review the analytics of its products and decide on the social media platform requiring more attention, which also helps in a better allocation of the advertising budget. 

An organization can thus review and know the response to its marketing campaigns on all social media platforms. 

Emailing the Trend Setter  

An organization can use e-mails more effectively. With the help of business intelligence, a company can examine and know about personalized customer behavior such as the kind of product that the individual is looking out for, the type of content that can grab his attention, etc. 

Moreover, it determines the perfect time for releasing the e-mailers to deliver the needed information with customer delight. Thus e-mails, when used efficiently, can help in connecting with a potential client at the correct time.  

Right Product at the Right Time and Best Price

You may predict how the customer may respond based on the analysis of huge historical data gathered from multiple sources. It is essential to know about the current customer requirements and expectations. 

Understanding the value of money from the client’s perspective also helps in offering competitive pricing. You can retain the existing customers by catering to their demands and needs in the best ways.  

Further, real-time knowledge of customer sentiments helps an organization create discount models and other freebie schemes. This facilitates the onboarding of new customers while winning their loyalty towards the product. 

Digital marketing is the best tool to reach a larger clientele base. Business intelligence helps in having a more structured approach towards targeting the right set of customers through a timely response to the ever-changing demands. Combining both can render excellent results for your marketing and branding strategies.

Using business intelligence in digital marketing, an organization can understand the latest trends and make suitable marketing strategies for expanding its customer base.