Category: Martech

InsightsMartech

Do You Own an Online Business? Here’s How Social Listening is Your Ultimate Tool to Online Success

For a business to exist in the contemporary world, it’s crucial to have an online presence. Enterprises that lack an online identity are invisible to the world of business and a massive online audience.

However, I believe apart from access to high-speed internet and a chic logo, there’s far more that goes in for a business to become successful online.

Similar to traditional businesses, digital businesses also require customer feedback and response. However, sustaining the reputation requires the use of social listening tools and a lot of brainstorming before measures that lead to the success of an online business are taken.

What are Social Listening Tools and why does it Matter?

Let’s be honest, the internet is a great place to access. Especially if you have high-speed internet and undivided time to spend online; a multitude of benefits can come your way through this medium.

From your daily dose of news and gossip to the goodness of wholesome memes, the internet blesses an individual with more than he/she expects.

However, for online businesses internet has become more than just another place to sell their products or services. The medium provides effective platforms to channel and market a service or product. Through the internet, businesses can reach an entirely different audience that is more targeted, diverse and responsive. The good part here is that even the mightiest social media sites, like Facebook and Instagram that were essentially created for social networking, have updated their respective platforms in ways that benefit online businesses immensely.

And apart from all this, the internet also facilitates businesses with tools that encourage the seamless functioning of an enterprise. An example of this is social listening tools. Social listening tools not only make things easier for the business in terms of customer engagement and brand strategy but provide businesses with guidance on undermentioned aspects.

Social listening tools allow businesses to analyze, track and even respond to comments that are about your business or the online business industry as a whole.

To understand social listening tools more, consider it as a competent supervisor of a traditional set-up business who keeps an eye on everything happening at the workplace. Nonetheless, from keeping an eye upon how your business is functioning to receiving feedback from visitors and customers, social listening tools are more vigilant than an average human supervisor.

Now that we better understand how social listening tools basically work for online businesses, we shall address the part which must be very obvious by now.

So here are some of the reasons why social listening tools matter to online businesses: 

1. Essential for Customer Engagement

The aforesaid benefits of the internet only presented the bright side, quite oblivious of due acknowledgment of its dark or downside. The internet might be the greatest place for entrepreneurs, small business owners and of course, for well-established brands and enterprises too, but what’s troubling is its ability to tarnish the well-built reputation of a business concern literally overnight.

In recent times you might have noticed the power of a single tweet or a Facebook post that’s accusing a brand of its poor customer service or below par product quality. Such content takes rounds on the internet while the brand’s award for great customer service or its efforts to boost revenue cry in the corner.

It is because of these horrifying days that a business needs to take all possible measures to maintain a good business reputation. And social listening tools come most handy in this regard. Social listening tools help businesses in identifying possibilities that allow them to engage in conversation regarding their brand, product or service. 

2. Perform Action According to the Requirement

I’ve said it before and I’ll say it again, an online business doesn’t achieve success with only fast online connectivity and a stylish logo, a mammoth effort is required. Luckily because of social listening tools, these efforts have been rendered simple for smart entrepreneurs. 

More than just a tool for customer engagement, social listening tools present a medium that helps observe and analyze social sentiment. 

Social sentiment is known as an online response a business gets from customers. Social listening tools allow a business to keep an eye on the factors that trigger social sentiment in – positive or negative – in the first place. 

Positive social sentiment can either be the result of a successful brand campaign or a powerful product marketing strategy. In any case, a business must keep into consideration all kinds of social sentiment that come its way. Because this is what symbolizes and presents, in a nutshell, the ultimate signals that tell how a product or service is impacting your existing and potential clientele. 

Moreover, via analysis of collective response or customer feedback, social listening comes to help a business with altering brand strategy as per the requirement at any given point in time. As a result, an enterprise may come to understand how it should mold its brand strategy in order to work effectively at any appointed time.

3. Tells You More About Your Competitors

Social listening is one of the greatest tools that facilitate gain of information about how your competitors are working. 

Business is all about having maximum knowledge about your competitors. Especially if its an online business, even the slightest information about a competitor is equivalent to a treasure. 

Social Listening tools can help a business in knowing whether or not their business competitors are launching a new product; whether they are opting for a new marketing strategy or calling a press conference etc. 

All this information about competitors assists a business in going one step ahead and eventually bagging more opportunities for success.

Final Words

In conclusion, social listening tools let you analyze data to find out what people are thinking and saying about your business and what you can do to improve the performance and reputation of your enterprise. Also, in case you came here looking for the best social listening tools, we will for sure mention a few you may find advantageous: Hootsuite, HubSpot, Buffer, and TweetReach are some of the best from the lot.

DevelopmentInsightsMartech

Strong Online Reputation Management in Workplace Matters – Know Why 

Undoubtedly, today, information spreads much quicker than before. It applies directly to product reviews or service made by consumers and clients. Social media’s growth coupled with the ability to access the net easily irrespective of where one is has produced the requirement for ORM or online reputation management. It is a process to monitor and influence the online presence of one’s business.

The Need for a Strong ORM in Place

Look at the vital steps that throw light on the need for a strong ORM in place

  • Put the Best Face Forward- The reputation of a company is how the investors, potential employees, and consumers view it. All or any of these can get impacted by a single unfavorable tweet, review, or post on Facebook. So, if one fails in having the right strategy, which includes a prompt reply to such complaints, the image of their brand can be tarnished.

It will indicate that their customer’s response indeed is not vital for the company; this is something no one desires to convey. It is through reputation management services from an ORM company New York that one can put their company’s best face forward. One needs to ensure that they are that go-to company for solving issues within their domain or the top service via overseeing reviews as well as replying to each.

  • Credibility and Building Trust – the day will arrive when one gets a negative review. Be it on Twitter, Facebook, or any industry-specific website, it is genuinely inevitable in keeping every bad comment at bay. Though unfavorable comments may sway the decision of purchase of a prospective client, yet not reacting or responding to such review can create a bigger impact. 

Today people research companies much more compared to before. So, the moment they notice that any company has unanswered complaints, this will act as the red flag thus will be hesitant in doing business with them. Being capable of recovering from bad reviews will help in restoring the confidence that is lost in one’s company and thereby help in regaining trust with their audience. One should show their prospective business partners and customers that they genuinely value their feedback via acknowledging that they have appropriately seen it as well as letting them know of the fact they will mediate or consider the issue. 

  • Analyze the Needs and Wants of Consumers- To check all the reviews will give one an insight regarding what is right and what is not for their business. Consumers surely will point out things which they cannot get enough along with the things which they can do without. Most companies in New York refine their business via spotting such complaints as well as tracking those which appear consistently. That, along with helping them with their bottom line, will also show that their business is adept in adapting the current times and is also innovative.

Apart from these, companies in New York are also putting efforts to maintain their thought leadership. To know more, contact the best reputation management service provider in New York today.

DevelopmentInsightsMartech

The Guide to Sending Bulk Emails without Spamming

An email is a powerful tool for the modern marketer, but it’s easy to lose sight of its importance when juggling responsibilities. Before you know it, your meticulously-crafted emails can end up in junk folders all over the globe without ever being opened.

What’s worse, recipients may mark your emails as spam. When this happens, your mass marketing campaign may struggle against spam filters of major email providers.

Open rates may plummet, and all that time and effort will go to waste. Not to mention, you may end up with a poor return on investment (ROI).

In this article, you’ll learn how to avoid these pitfalls of email marketing. Instead, we’ll show you how to send bulk email without spamming your readers.

Why do Bulk Emails land up in Spam?

Bulk emails, especially if they contain promotional content have a higher chance of landing up in Spam. This can be due to a number of various reasons. And most common among these is the use of Spam trigger words, which leads to some emails landing up in Spam. Since your bulk email list is probably huge, the number of Spam or low engagement rates have a very adverse effect on your IP and sending domain reputation. This can cause your triggered or transactional emails to land up in Spam too. Another reason the engagement rates are usually low for bulk emails is that usually people are bombarded with so many promotional emails in their inbox, they tend to ignore all emails which seem promotional in nature. Using a Bulk Email Service Provider goes a long way in making sure your emails land up in Spam. Also, keep reading to find some interesting tips to craft promotional emails in ways that can be more engaging to your users and get you better ROI on emails.

Here are 5 things you need to keep in mind before sending out Bulk Emails

1. Is your email content useful?

With your audience personas in mind, brainstorm some topics that address their pain points and personal goals.

Look for solutions to their problems, or opportunities to help them in the journey towards their goals. Sending people industry updates is great, but it must be relatable to them.

2. Is your template engaging?

Your templates add as much, if not more value to your emails as compared to the content you have placed in the email. Email templates that are very image-heavy and contain spam trigger keywords are going to land up in spam. It’s a no brainer. However, emails with a simple template having your company logo, containing maybe 1 CTA, are most likely to reach the inbox. Again, here the content you have placed in your email matters the most. If the user identifies your brand as one which is going to give them content that helps them, they will most likely open your emails as soon as it reaches the inbox. Keep your template simple, your content fresh and let the voice of your brand be clearly seen through your bulk emails.

3. Are you delivering on your promises?

As aforementioned, it’s important to set expectations for your subscribers. By delivering emails they weren’t expecting, you’ll deter recipients and lose subscribers.

After you set their expectations, there should be no nasty surprises, which means you can reduce the risk of spam complaints or a drop-off in subscriber numbers.

Just make sure that you follow through with the valuable content they need.

4. Are the emails in alignment with your business goals?

Your goal may be to build a bigger audience, sell a product, or drive more traffic to your website blog. Whatever it is, your emails should be intrinsically linked to your goals.

Every email you send to subscribers should be another step along the buyer’s journey, providing value for them, and also nurturing trust so that you can eventually get them to answer your call-to-action.

5. Are your emails adding value to your business?

You might want more people to sign up to your app, or more people to purchase stuff from your store, or you might be sending out email blasts to your customers just as a retention tactic so that they don’t forget your brand. All these emails serve a certain purpose which is contributing to your business achieving its goals. Email Blasts are not simple to execute, they require a lot of time and resources of your company and creates a brand perception among your customers/prospects. You need to make sure that these people only receive the best kind of email from you, which is beneficial to you as well as to your customers.

Wrapping Up

Knowing how to send bulk email without spamming is important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling.

An email has a lot of potentials, but only if you know how to use it.

Sending out a generic email that offers no value to the recipients will no longer cut it. You should treat all of your email campaigns as a direct extension of both your business and your brand.

Using a conversational tone is great, but above all else, you must be consistent and provide valuable content that your recipients find useful, interesting, and unique.

By setting expectations early, and then following through with valuable emails, you can build a list organically, and avoid being marked spam as people recognize your brand as one that delivers.

DevelopmentInsightsMartechSaaSSEO

8 Warning Signs of a Bad Website Host Provider

Your web host is one of the most important aspects of your website. Thus, choosing a good web host is recommended to ensure that you can easily optimize your website, as well as provide an excellent user experience.

A poor hosting provider not only hurts your search engine rankings, but it will also cost you a lot of money in the long run. It is because your web hosting can play a significant role in how search engine bots can crawl and index your website.

Fortunately, you can spot the warning signs that will tell you whether or not you have a good web host.

Frequent downtime

While a web host could not precisely guarantee you a 100 percent uptime, it is not a good sign if it is frequently down either.

Frequent site downtimes can decrease your site’s overall traffic and conversion, and eventually, your bottom line. You might have to pick another web hosting provider and migrate your site if that is the case.

Poor customer support

No provider in the market could guarantee that your site will not encounter any problems or issues along the way. However, a lousy hosting provider can create issues like having a reduced response time and inadequate technical support.

If you cannot talk to anyone in your host’s support team as to why you are experiencing some issues, then it is high time that you switch to another web host.

Slow loading time

The amount of time it takes for your site to load is a determining factor whether or not you will be able to convert more sales.

There is nothing more frustrating than having to wait for a site to load. So, if your website is taking too long to load, there might not be enough bandwidth across the host server.

Cheap hosting companies will be selling shared hosting to numerous websites. They will bog down the processors and bandwidth across the server. The result? A slow-loading site.

So, if your site is taking more than three seconds to load, it might be time to switch to another web hosting company.

Insufficient storage space

The amount of storage space that you need will usually depend on the type of website you are running.

So, if, for some reason, your current web hosting provider is unable to meet your needs, you should start looking for a new hosting company. That way, you would not hamper your site’s productivity.

Inadequate security features

Your website should have top-notch security. A cheap web hosting provider will not provide you with security applications, leaving your site compromised and open to being hacked.

If your current web hosting company is not offering security features like a firewall, anti-malware applications, and anti-virus software, then you could risk losing that information and get hacked.

Choose a web host that will offer you strong security so that all your information and data are safe. Also, if you are running an e-commerce store, your data is not the only thing that is at risk ‒ your consumer’s data as well.

Pick a web hosting company that will give you and your customers’ strong security features that will keep your data safe across all servers.

High renewal charges

There are some web hosting companies that will offer discounted rates for first-time customers. But they are also making it clear that they are giving discounts for the first year only.

But here is the thing: They are also forcing their customers that have already subscribed to pay exorbitant rates to renew their subscription.

In essence, old customers should continue paying for what they initially paid. It is the new customers that should pay for the new rate.

Bad user-interface

The primary purpose of UI is to make it easy for the user to do something on your site. But if they are encountering a lot of errors, and the content of the page does not make sense, then those couple of dollars that you saved with a cheaper host is not worth it.

Lack of features

The features that a web hosting company is offering should be on par with the price that you are paying every month.

Being able to implement features like Media Wiki, Joomla, PHP scripts, or b2evolution technology is vital to keep up with the latest trends in the market. Moreover, other features that are common in the most excellent web hosting providers include WordPress, vBulletin, and Drupal.

So, if you are working with a web hosting provider that does not have these features, then you might have to install these features on your own.

Final Thoughts

Web hosting is one of the most crucial aspects of your website. When you pick a cheap host, then you are putting yourself at a terrible disadvantage.

So, do not rush in setting your site up and picking a web host. You should do your research, do a website hosting comparison, and carefully weigh the pros and cons of a specific web hosting provider.

Remember that a poor choice can lead to negative consequences later on.

InsightsMartech

6 Reliable Graphic Designing Tactics for Professional Appearance of your Website 

Your goal as you provide graphic design services is to create stunning designs to appeal to visitors. If a website is poorly designed, it loses its attraction and credibility, and web visitors will not take it seriously. Effective web design, on the other hand, has all the right elements that a visitor requires to navigate the website and get the information needed. For a perfect web design that all the qualities to attract clients, you need a few web design tactics. Here are six tactics needed for stunning designs. 

Study design theory

To understand web design concepts in-depth, you need to get acquainted with design theory. A useful design theory that you need to understand is the grid theory, which can help you transform your work. Since graphic designing is an art and not a trade, there are different ways to understand how it works. You don’t need to study for five years to get a degree so that you can practice graphic designing. With enough theory and practice, you will become successful. 

Some of these theories include color theory, grid theory, typography, and the golden ratio. For those who went to web design college, this is where their education pays. The beauty of the graphic design is that there are a lot of avenues to try out. You can go with a full university degree, short courses, or distant learning. Many online courses offer free design courses.

Learn how to get more from the feedback

Since this career involves a lot of criticism and compliments, you should learn to appreciate feedback as it helps you improve your graphic designing skills. Try to understand why you received such criticism as they are not all about putting you down. Positive feedback is encouraging. However, it doesn’t push you to do greater things. 

Negative feedback, on the other hand, helps you to improve web designing skills by pointing out what you are doing wrong. Therefore, when you are sharing your work with the design team, a forum, or social media, learn how to appreciate all sorts of feedback. 

Start a side project

If you are working as a graphic designer in a company, and you are doing the same thing over and over again from 9 to 5, your designing skills may get stale. If you are not exploiting some of your many learned design skills, you may be undermining your potential. The best thing breaks out from boredom is to find a different side hassle that challenges you. You will be surprised by what else you can achieve with graphic designing. 

A good way to gauge your progress as a graphic designer is by finding out what you have learned while handling your projects. Don’t settle or count on what you already know as a graphic designer. Remember, this industry is fragile and keeps changing now and then. What is relevant now, won’t be after a couple of years. Learning new graphic designing ideas that involve new technologies like AI, AR, and VR will secure your graphic design career in the future and also expand your repertoire. 

Experiment

It is impossible to know what will work in your designs if you do not experiment by creating a website. Many startups are popping out every day, and they present a perfect opportunity to try out some of your best designs to how they pan out. The good thing about graphic designing is that anything can work nothing is perfect. There is always room for improvement. If you don’t try out anything, you will not get anywhere because in the creative industry is all about trial and error. 

If it doesn’t work out as you wanted, you can rule it out and go back to the drawing board for another fresh idea. Either way, it’s a win-win because you have established what won’t work. When experimenting, you have tried out something that is slightly out of the ordinary and doesn’t go overboard and overdo it. It’s about new technologies, new media, or skills. Instead of using the same old font, layout, color scheme, or even software, try mixing things up a bit to see what happens. 

Talk to other designers

Another way of staying ahead of the game is to associate with fellow graphic designers who have made it or need a helping hand and support from you. The ones who have made it will show you the right path to success and those who are just starting will benefit that you pass on to them. As I said, it’s all about ambition and what you are willing to do to get ahead. 

Graphic designers don’t exist in a vacuum, and we need each other to succeed. You may find yourself as the only graphic designer in a company. Don’t worry as you can still reach out to other designers through forums and support groups. You can go to meetups, graphic design conferences, or even events. When you get a chance to meet with your fellow designers, don’t waste time and begin interacting by asking questions, discuss proper solutions, and other challenges that you face in your day to day designing work. This way, you will gain incredible knowledge and also share it with others who don’t have it yet. 

Read a book

Learning never ends, no matter what career you are pursuing. A college degree is not enough; you need to read every time you get a chance. It’s too bad nowadays people only care about their mobile devices and don’t have enough time to read real books. A wise graphic designer will set aside all the gadgets and expand his designing knowledge by reading a book about professional website designing. This will develop your repertoire. 

You don’t expect to get new gigs or projects from clients if you don’t have any value addition in your delivery. If it’s not about new skills, new techniques, or new software, a least learn a new language so that you can easily communicate with your prospective clients. Books make you think holistically and expose you to a lot of ideas and knowledge. 

Conclusion

I hope that these six graphic designing tactics were helpful to you, and you are going to implement them in your graphic designing work. You don’t have to try so hard to acquire new skills and knowledge. Just commit yourself to learn something new about graphic designing once in a while and eventually gain a professional graphic designing status.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launches their first successful online business.

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DevelopmentMartech

The Technological Improvements Cars Have Seen in the Past 10 Years

Consumers have come to expect that 2020 vehicles will basically have a home computer built into the dash. As technology rapidly advances, it becomes increasingly essential in our cars. Yet it wasn’t always this way. 

In the past, upgrades came in the form of improved handling, smart safety features, and more powerful engines. Now, however, we’ve entered the era of the connected car. Things will never be the same. 

Navigation Integration

Early Millennials and Gen-Xers remember needing a map to get somewhere new. Modern cars, however, offer excellent navigational features. They gather real-time data on traffic and directions and provide hands-free directions. 

Through Apple Carplay and Android Auto, drivers can enjoy responsive integration with navigation and an assortment of other features, such as the calendar, music and Siri apps.

Cleaner Power

Combustion engines have hustled to keep up with the push for greener cars. In 2018, the U.S. saw the sale of more than 358,000 plug-in electric vehicles — up 79% since 2017. Tesla remains one of the most successful EV manufacturers, in part due to its Model 3. 

Electric vehicles don’t create pollution, right? The answer depends on where you plug in and charge. In a state with an unsustainable power grid, you might hurt the environment more by making the switch. 

Driver Aids

Manufacturers have been dangling self-driving cars in front of our noses for years. While we hoped 2020 would be the year, we’re still far from fully autonomous vehicles that you can trust in a dynamic environment. 

However, in the journey to realize this sci-fi technology, we’ve created some outstanding driver aids. You can enjoy features like lane-departure assist, backup warnings, radar-guided cruise control and more. Plus, turbochargers, standard equipment in modern vehicles, can increase engine efficiency up to 40%, cutting down on power consumption. 

The Rise of Four-Wheel Drive

You could get a four-wheel drive for your pickup or jeep as far back as the 1940s. These days, however, it’s not just for cars that go off-road. 

Nearly all manufacturers offer some form of commuter car that comes equipped with a four-wheel drive. In fact, it’s a top-selling feature in Alaska, Wyoming, North Dakota, Montana, and South Dakota. It transitioned from a practical feature for tough terrain to a technical one for foul weather. Choose from classics like Mini Coopers, Ford Fusions and even the Humble Mazda 3. 

The Best Car Tech Improvements of the Last 10 Years

Technology will continue to take over the car manufacturing industry. Yet what advancements will we see in the future?

Already, we’re moving away from the idea of vehicles as transportation means. Instead, they’re akin to personalized devices, like cell phones. Don’t believe it? Simply ask any Tesla owner. They have to deal with overnight updates to software, which sometimes comes with bugs and technical issues.

Do you want to wake up to your car the way you left it? Then you should probably wait to buy a new vehicle. Yet if you’re ready to experience the perks of technology, from hands-free infotainment systems to backup assist, start shopping today. 

InsightsMartechProductsSaaS

15 Unbelievable Facts About AWS Security

Amazon Web Services (AWS) is providing a scalable cloud platform with high availability and dependability with a wide range of applications. These AWS services help users to protect the customer’s confidentiality and integrity by securely managing customer data trust and confidence. 

Amazon automates manual security and businesses can shift their focus to expanding the business. With ever-rising risk in the business sector, mobile app development is developing software that protects user data, identities, and other devices. 

AWS has customers from over 190 countries! The company has over a million active customers that include a whopping 5000 education institutions, 2000 government agencies, and over 17,500 nonprofit organizations.

Top Significant Facts of AWS Security

AWS is managing security in almost all sectors and other possible technologies that grant permission to the right person. These AWS mobile app development are enabling sign-up/in options to control access quickly and easily. Let’s have a look at the top security facts of AWS security.

1. Data Protection

AWS is providing effective services that help users to protect data, accounts and other essential workloads that help users to detect a threat and solve there only. Its security encryption is continuously monitoring the data. 

2. Identify Access Management 

It identifies customer identities and resources by securely managing the scale that can help users access and can quickly deploy with governance. These are effectively and confidently migrating all the apps with an easy sign-in/up process.

3. AWS Filtering

AWS helps the user to protect the data by enabling IP address framework by simply filtering the traffic routes. Use an HTTP code or URL string to block the common attack patterns.

4. Threat Detection and Monitoring

Workplace with clock and digital hologram on laptop screen. Protected concept

It is continuously detecting and monitoring network and account behavior using AWS security. Get extensive AWS security that can help you in identifying errors and help the organization to implement security portals. 

5. Compliance Data Security

While constantly tracking the environment using automated compliance frameworks and industry standards, AWS provides you with compliance status.

6. Storage

AWS Services is a computing cloud that automatically deploys and computes the storage and runs without much prior experience. AWS serverless technology can execute all the functionality and runs automatically on the cloud, which results in reducing the overall costs. 

7. Migration

AWS helps you to migrate the on-site database to others using the Server Migration Service. It quickly mitigates on-site server that can be used to send data inside and outside AWS. 

8. Content Delivery

Under network and content delivery, depending upon the requirements, were deploying all the resources just by isolating and securing it. AWS includes edge location and using domain name system service. 

9. Scalable and Easy to Use

Amazon provides user safe and secure Cognito devices that almost scale to almost a million users. AWS is fully secure services that are easy to set up without much-complicated infrastructure. 

10. Application Services

Visualize the application by simply coordinating workflow services that are very well automated and well with human-led services. In this modern era, AWS Elastic Transcoder supports various devices that include smartphones, and a lot more. These transcoders help you to convert video format easily. 

11. Mobile Services

In this Mobile hub, everything is connected to technology from adding, designing and other social identity features. These improve the app quality, where mobile devices are fully managed using AWS app sync programmers where data can be synchronized quite effectively.  

12. Business Productivity

Business runs for success and for that AWS empowers the organization’s voice. With the help of AWS, you can connect with people outside, anytime, anywhere through video conferencing, which leads to growth. WOrkdoc and Workmails are the services that can help you to send and receive essential business mails and can also allow users to store their documents in the cloud. 

13. Artificial Intelligence

Artificial Intelligence is creating a buzz in the market and AWS provides the user with multiple services that can help users like face recognition, developing a chatbot and other dataset variables. Translation of language, Natural Processing language help in translating one language to another. 

14. Passwords

The authorized user can access the AWS Account, this AWS uses several authentication methods including password and digital signature. A user needs multi-factor authentication with AWS account. 

15. Climate and Temperature

Climate control and temperature are expected to manage a regular server and other operating temperature tools that prevent overheating and reduces the possibility of service outages. It is specially designed to maintain optimum atmospheric conditions. 

To sum up

Amazon Web Services is one of the most vital services in the IT world. The risk environment has changed with the advent of cloud services like AWS. Still, with the right planning, any organization can introduce security practices in AWS that significantly reduce a cyber attack’s potential impact.

DevelopmentInsightsMartechSaaS

Organizations Failing to Embrace Automation for SOX Compliance

Organizations are required to comply with an ever-increasing number of regulations. In the US, one of the most widely-reaching is the Sarbanes-Oxley (SOX) Act, which applies to all public companies within the US.

The purpose of SOX is to ensure that investors in these public companies are protected against fraudulent activity. In order to achieve SOX compliance, an organization is required to maintain complete and transparent records of all of their financial dealings. The intention of the SOX Act is to ensure that scandals like Enron never happen again, where the company destroyed documents to prevent evidence from falling into the hands of the US Security and Exchanges Commission.

Under SOX, an organization is prohibited from destroying certain types of documents and required to retain them for a certain number of years. Each year, the organization’s CEO and CFO are required to provide a report on the company’s current financial status, and the penalties for inaccurate reporting are steep. As a result, an organization needs a high level of visibility into its financial data in order to generate correct reports for SOX.

Most Organizations Don’t Automate SOX Compliance

All public US companies are required to comply with SOX. However, the law does not specify how they have to perform the data collection and processing necessary to generate their reports. As a result, many organizations are taking a manual approach to data collection and report generation for SOX compliance. According to a recent survey, 47% of organizations are failing to take advantage of the numerous next-generation technologies that can help them to achieve and demonstrate compliance.

In the case of the SOX regulation, the main requirement is that an organization retains certain records for 5 years and ensures that they are not tampered with. Since this data collection and retention is often performed manually, organizations are missing the opportunity to decrease the overhead associated with maintaining compliance and are more likely to make reporting mistakes due to human error.

Benefits of Compliance Automation

The nearly half of organizations that are not taking advantage of opportunities to automate part or all of their SOX compliance activities are missing out on the wide range of benefits of automation. By moving work from manual processes to automated ones, an organization can decrease overhead and better manage their compliance.

  • Increased Data Visibility

The SOX regulation requires an organization to have a high level of visibility into certain types of data in order to provide a certification that all of this data is correct. Manually trying to monitor and manage all of the potential stores of this data throughout the enterprise puts the organization’s compliance at risk since a simple oversight can result in important data being missed. With automated data collection and monitoring, an organization can be confident that they have full visibility into relevant sensitive data without requiring periodic searches through all of an organization’s network for hidden data repositories. This increased visibility is also valuable for ensuring that all sensitive or valuable data is properly secured.

  • Lower Compliance Overhead and Costs

When organizations fail to embrace automation for regulatory compliance, this doesn’t remove their responsibility to maintain and demonstrate compliance. Instead, these organizations are forced to manually manage all compliance-related activities. For regulations in general and SOX in particular, compliance reports and the data that they require are fairly standardized. Paying employees to collect this data is much more expensive and time-consuming than automating data collection and just having a human check over the final numbers before sending off the report.

  • Increased Productivity

The activities associated with regulatory compliance don’t earn the organization any money. The closest they come is to remove the need to pay fines for non-compliance. By freeing up human employees to perform core job roles, strategic automation of compliance activities can improve the productivity of the business and decreases the probability of human error in compliance reporting.

  • Scalable Compliance

SOX is only one among many regulations that organizations must comply with. As the number of compliance regulations grows, attempting to manually maintain and demonstrate regulatory compliance quickly becomes unsustainable. Many of these new regulations are focused on sensitive data, either retaining it, as in the case of SOX, or protecting it, for GDPR and other data protection regulations. As a result, the same types of data are likely to be needed in multiple different compliance reports, and automating these data collection processes can allow an organization to maintain compliance with a growing number of new regulations and standards without needing significant growth in employee headcount.

Getting Started Automating Compliance

Almost half of the organizations are failing to take advantage of automation for SOX compliance. Like with many other regulations, SOX is focused on how an organization manages certain types of sensitive information. Compliance reporting requires an organization to gather a large amount of information about this data, and this process can be easily automated, providing a range of benefits to an organization.

One major way that an organization can lighten their compliance burden through automation is by adopting a solution that automatically identifies repositories of sensitive or protected data and provides centralized visibility, access monitoring, and vulnerability testing for them. With this type of solution in place, an organization can achieve the visibility needed for SOX compliance with much fewer manual processes, ensure that the data is properly protected, and lay the groundwork for compliance with other data protection regulations.

Martech

Luggage Accessories 101: What Makes a Backpack Trolley Great

A growing buying power allows more and more people to travel the world. Wonderful as traveling sounds, it can become tiring and frustrating if you don’t have a full-featured backpack trolley. It is particularly true when you have so much stuff to take with you. So, more of us worry about choosing a backpack trolley with durable luggage accessories. What should backpack trolley manufacturers pay attention to? Here are four top luggage accessories that make a great backpack trolley so great.

Trolley Handle

A trolley handle is one of the most essential parts of a backpack trolley. When we choose a backpack trolley, the first thing we should do is checking whether the trolley handle is stout enough in case it breaks up when we put something too heavy on it. A qualified backpack trolley must be equipped with a stout handle. Besides, the trolley handle must be easy to pull as well. This will ensure that you will not be too tired on your next trip because of your heavy luggage. Among all the well-known luggage accessories manufacturers, Sunsen is said to be the most trustworthy one. Founded in 2009, Sunsen has produced luggage accessories for more than ten years and cooperated with many luggage megabrands like Crowns. Sunsen’s telescopic pull handle features anodized coating, which protects it from corrosion. It is qualified enough because it is produced under stringent quality control standards. Its fashionable design and light body make it a perfect choice for your backpack trolley.

                         

Wheels

Put a backpack trolley under the microscope. You will realize that its wheels are the easiest part to be worn out among all the luggage accessories. This is why you should only buy high-quality and abrasion-resistant wheels. Besides, good wheels should not make loud noises when they are running on the ground. They should also be flexible to turn to any direction at ease. Last but not least, their appropriate size is a plus. If your backpack trolley is equipped with big wheels, it will undoubtedly save you a lot of efforts during your next trip. It should be noted that big wheels are more corrosion-proof, which means they can support a long-time journey. The backpack trolley wheel produced by Sunsen is fashionable, qualified, easy to fit, light, and silent. All these characteristics make it a fantastic choice for your backpack trolley.

                      

Materials

When it comes to the materials used, backpack trolleys can usually be divided into hard boxes and soft ones. Each of them has its own advantages. The advantages of hard boxes are their resistance to high temperatures, abrasions, impacts, water, and compressions. Their hard materials can protect their contents from extrusions and bumps. Their disadvantage is that their internal capacity is relatively fixed. Soft boxes, on the contrary, ensure a flexible use of space. Most of them are lightweight and made of resistant materials. So you can choose a suitable one according to your needs and expected use. 

All in all, a backpack trolley plays an essential role in the journey. Be careful when choosing your next one. If you’re struggling to find an appropriate backpack trolley, the one equipped with the Sunsen luggage accessories will definitively be a  good choice.

If you want to discover more about Sunsen, please click here https://en.sun-sen.com/.

InsightsMartechProductsSaaSSEO

Ultimate SEO Guide for your e-Commerce website

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

  • Usability
  • Keyword Optimization
  • Social Media Integration
  • Internal Linking
  • Rich Snippets
  • Site Structure
  • Mobile Version of Website
  • Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best ecommerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.

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