Category: Martech

DevelopmentInsightsMartech

The Guide to Sending Bulk Emails without Spamming

An email is a powerful tool for the modern marketer, but it’s easy to lose sight of its importance when juggling responsibilities. Before you know it, your meticulously-crafted emails can end up in junk folders all over the globe without ever being opened.

What’s worse, recipients may mark your emails as spam. When this happens, your mass marketing campaign may struggle against spam filters of major email providers.

Open rates may plummet, and all that time and effort will go to waste. Not to mention, you may end up with a poor return on investment (ROI).

In this article, you’ll learn how to avoid these pitfalls of email marketing. Instead, we’ll show you how to send bulk email without spamming your readers.

Why do Bulk Emails land up in Spam?

Bulk emails, especially if they contain promotional content have a higher chance of landing up in Spam. This can be due to a number of various reasons. And most common among these is the use of Spam trigger words, which leads to some emails landing up in Spam. Since your bulk email list is probably huge, the number of Spam or low engagement rates have a very adverse effect on your IP and sending domain reputation. This can cause your triggered or transactional emails to land up in Spam too. Another reason the engagement rates are usually low for bulk emails is that usually people are bombarded with so many promotional emails in their inbox, they tend to ignore all emails which seem promotional in nature. Using a Bulk Email Service Provider goes a long way in making sure your emails land up in Spam. Also, keep reading to find some interesting tips to craft promotional emails in ways that can be more engaging to your users and get you better ROI on emails.

Here are 5 things you need to keep in mind before sending out Bulk Emails

1. Is your email content useful?

With your audience personas in mind, brainstorm some topics that address their pain points and personal goals.

Look for solutions to their problems, or opportunities to help them in the journey towards their goals. Sending people industry updates is great, but it must be relatable to them.

2. Is your template engaging?

Your templates add as much, if not more value to your emails as compared to the content you have placed in the email. Email templates that are very image-heavy and contain spam trigger keywords are going to land up in spam. It’s a no brainer. However, emails with a simple template having your company logo, containing maybe 1 CTA, are most likely to reach the inbox. Again, here the content you have placed in your email matters the most. If the user identifies your brand as one which is going to give them content that helps them, they will most likely open your emails as soon as it reaches the inbox. Keep your template simple, your content fresh and let the voice of your brand be clearly seen through your bulk emails.

3. Are you delivering on your promises?

As aforementioned, it’s important to set expectations for your subscribers. By delivering emails they weren’t expecting, you’ll deter recipients and lose subscribers.

After you set their expectations, there should be no nasty surprises, which means you can reduce the risk of spam complaints or a drop-off in subscriber numbers.

Just make sure that you follow through with the valuable content they need.

4. Are the emails in alignment with your business goals?

Your goal may be to build a bigger audience, sell a product, or drive more traffic to your website blog. Whatever it is, your emails should be intrinsically linked to your goals.

Every email you send to subscribers should be another step along the buyer’s journey, providing value for them, and also nurturing trust so that you can eventually get them to answer your call-to-action.

5. Are your emails adding value to your business?

You might want more people to sign up to your app, or more people to purchase stuff from your store, or you might be sending out email blasts to your customers just as a retention tactic so that they don’t forget your brand. All these emails serve a certain purpose which is contributing to your business achieving its goals. Email Blasts are not simple to execute, they require a lot of time and resources of your company and creates a brand perception among your customers/prospects. You need to make sure that these people only receive the best kind of email from you, which is beneficial to you as well as to your customers.

Wrapping Up

Knowing how to send bulk email without spamming is important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling.

An email has a lot of potentials, but only if you know how to use it.

Sending out a generic email that offers no value to the recipients will no longer cut it. You should treat all of your email campaigns as a direct extension of both your business and your brand.

Using a conversational tone is great, but above all else, you must be consistent and provide valuable content that your recipients find useful, interesting, and unique.

By setting expectations early, and then following through with valuable emails, you can build a list organically, and avoid being marked spam as people recognize your brand as one that delivers.

DevelopmentInsightsMartechSaaSSEO

8 Warning Signs of a Bad Website Host Provider

Your web host is one of the most important aspects of your website. Thus, choosing a good web host is recommended to ensure that you can easily optimize your website, as well as provide an excellent user experience.

A poor hosting provider not only hurts your search engine rankings, but it will also cost you a lot of money in the long run. It is because your web hosting can play a significant role in how search engine bots can crawl and index your website.

Fortunately, you can spot the warning signs that will tell you whether or not you have a good web host.

Frequent downtime

While a web host could not precisely guarantee you a 100 percent uptime, it is not a good sign if it is frequently down either.

Frequent site downtimes can decrease your site’s overall traffic and conversion, and eventually, your bottom line. You might have to pick another web hosting provider and migrate your site if that is the case.

Poor customer support

No provider in the market could guarantee that your site will not encounter any problems or issues along the way. However, a lousy hosting provider can create issues like having a reduced response time and inadequate technical support.

If you cannot talk to anyone in your host’s support team as to why you are experiencing some issues, then it is high time that you switch to another web host.

Slow loading time

The amount of time it takes for your site to load is a determining factor whether or not you will be able to convert more sales.

There is nothing more frustrating than having to wait for a site to load. So, if your website is taking too long to load, there might not be enough bandwidth across the host server.

Cheap hosting companies will be selling shared hosting to numerous websites. They will bog down the processors and bandwidth across the server. The result? A slow-loading site.

So, if your site is taking more than three seconds to load, it might be time to switch to another web hosting company.

Insufficient storage space

The amount of storage space that you need will usually depend on the type of website you are running.

So, if, for some reason, your current web hosting provider is unable to meet your needs, you should start looking for a new hosting company. That way, you would not hamper your site’s productivity.

Inadequate security features

Your website should have top-notch security. A cheap web hosting provider will not provide you with security applications, leaving your site compromised and open to being hacked.

If your current web hosting company is not offering security features like a firewall, anti-malware applications, and anti-virus software, then you could risk losing that information and get hacked.

Choose a web host that will offer you strong security so that all your information and data are safe. Also, if you are running an e-commerce store, your data is not the only thing that is at risk ‒ your consumer’s data as well.

Pick a web hosting company that will give you and your customers’ strong security features that will keep your data safe across all servers.

High renewal charges

There are some web hosting companies that will offer discounted rates for first-time customers. But they are also making it clear that they are giving discounts for the first year only.

But here is the thing: They are also forcing their customers that have already subscribed to pay exorbitant rates to renew their subscription.

In essence, old customers should continue paying for what they initially paid. It is the new customers that should pay for the new rate.

Bad user-interface

The primary purpose of UI is to make it easy for the user to do something on your site. But if they are encountering a lot of errors, and the content of the page does not make sense, then those couple of dollars that you saved with a cheaper host is not worth it.

Lack of features

The features that a web hosting company is offering should be on par with the price that you are paying every month.

Being able to implement features like Media Wiki, Joomla, PHP scripts, or b2evolution technology is vital to keep up with the latest trends in the market. Moreover, other features that are common in the most excellent web hosting providers include WordPress, vBulletin, and Drupal.

So, if you are working with a web hosting provider that does not have these features, then you might have to install these features on your own.

Final Thoughts

Web hosting is one of the most crucial aspects of your website. When you pick a cheap host, then you are putting yourself at a terrible disadvantage.

So, do not rush in setting your site up and picking a web host. You should do your research, do a website hosting comparison, and carefully weigh the pros and cons of a specific web hosting provider.

Remember that a poor choice can lead to negative consequences later on.

DevelopmentInsightsMartech

Growth Strategies and Landmarks for Small and Mid-market Merchants

It takes unflinching determination and a will of steel to be able to start something of your own knowing the risks involved and the immense competition. Cheers to the never say die spirit of entrepreneurs.

Once you’ve set foot in the industry digital maturity is something that you must have planned to achieve considering the heights to which the internet can scale your business. It’s safe to say there would hardly be any small or mid-market merchant not thinking about digital transformation to shift their business to the web.

What are the Growth Milestones for small and mid-market merchants?

The journey of a business need not be accounted in terms of months, years or decades, rather in the milestones that it has achieved in the however limited time it has been running. What are these milestones now? Let’s find out.

The strategies, the working model that works for your competitor may or may not be the right ones for you. Investing enough time and dedicated energies towards your venture will help you get closer to the business model that would bring you success. The business model hence becomes the first and foremost milestone for your budding business.

Prepare your e-commerce business model keeping in mind the importance to stay relevant to your customers throughout the run. Identify your target audience and what exactly are their expectations for better product delivery. You might need to make changes to your model basis the changing needs but that’s alright till you have your finances managed. This brings us to another important aspect of a business model, i.e. financial management. Analyze, from where and how much revenue your business would generate, the part of it that would be utilized in business development and the part that remains as profit.

Source: blog.ibsindia.org

Once the model gets planned next up would be a struggle to find customers. Your first few customers are going to bring immense joy which will be another very important business milestone as a small and mid-market merchant.

Try to make sense of what the audience you’re targeting actually needs when it comes to not just the products but also the overall experience. If you tap the right nerve you’ll never again struggle for customer inflow.

Once you start getting your old customers back for new products, consider that you’re doing something right that’s bringing them back. Loyal customers serve as great testimonials for the products, services and the experiences you provide. 

Striving hard and building strong relationships with customers is extremely crucial for you to look at success in the near future. Try to tap the right nerve and serve exactly what is required. And, as they say, do your duty and a little more, a small reward or loyalty bonus time and again for your customers would go a long way.

Another most important aspect of your e-commerce business would be to have a positive cash flow in check. A business that too a budding one would begin to struggle for finances without a consistently positive cash flow. Even with a well-paying customer base, stagnant cash flow would start to pose problems. If you have that managed you’ve successfully made your business reach another milestone.

It’s crucial for small and mid-market merchants to have a well-planned marketing strategy chalked out. It not only helps in well-constructed marketing but also ensures effective utilization of resources available at hand.

Source: http://websitemarketing.com.ng

If you’ve not yet come up with one, do it at the earliest. You might need to make changes to your strategy as you go on but that’s inevitable. Prepare the plan keeping in mind your resources and how far you are ready to stretch. Keep your goal in mind to come up with a plan that suits you best and ensures positive results. And, that would be another growth milestone for your business.

A good team consisting of people whose goals align with your business’ is the most important to constitute. Find time to recruit and train employees to understand your niche and the demands of it. Only a well-meaning team will give in their 100% to meet your targets. Would it be anything less than a milestone if you’re successful in constituting one such workforce?

When you’re all set with a business model at hand, loyal customers to seek your services, a marketing strategy at your disposal and even a good team, what comes next is your plan for expansion. If you’re not just sustaining your business but also expanding it however slow the rate be in the initial years you’re moving towards your next growth milestone.

The road to meeting these growth strategies can get somewhat challenging if you’re not following the best practices to mitigate risks and handle growth and expansion. As a business owner, it takes gallons of courage and effort to start your own venture. Take every step carefully to avoid any blunders. Some best practices followed by successful business owners can make your road to success smoother.

What are the key considerations and best practices for your e-commerce business?

Several risks may pose a threat to your business in the initial years. Let’s find out what they are and the prospective solutions for the same.

-Lots of Cyberattacks keep looming over e-commerce business dealings. Stringent security measures must be taken to protect your online website from such cyber threats. Obtaining SSL certificates, using strong passwords, deploying multi-level security and closely monitoring transactions are few ways through which e-commerce business websites could be secured.

-Customer disputes might arise which may need immediate resolution. These issues could be ranging from product quality issues, delivery concerns to clerical errors. Such problems could be dealt with by having a return/refund policy in place and prompt customer support service in action.

-Safeguard your IP and diligent audits performed regularly.

-Also, take care of regular tax payment and maintain consistency in marketing to avoid any glitches and experience the best results. 

-Take measures for business growth and expansion from day 1. Make efforts to build a database of customer emails. Stay in touch with them and constantly update on the running deals.

-Choose the right platform and focus on making your website search engine friendly in order to attract traffic organically. Also, leverage the power of social media in the current age.

-Utilizing pay per click options, making your website mobile-friendly, deploying affiliate programs, providing for efficient subscription services are a few other extremely popular methods of keeping your website in the limelight and attracting customers.

Shared above are the key milestones along with the business considerations that you shall not miss. Taking informed decisions is way better than blindly following any popular trend that your competitors might be after. You know your customers and their requirements best. Keep experimenting and utilizing the best practices for amazing results.

About the author

Abhishek Jaiswal is a serial entrepreneur and a co-founder at CedCommerce. He is an e-commerce enthusiast and takes great interest in exploring different dynamics of the industry. CedCommerce is an e-commerce facilitator, founded in 2010 for abling Small and medium businesses to make an easy shift to the web. With over 10,000 satisfied customers to date, CedCommerce is a proud achiever of several industry accolades.

InsightsMartech

6 Reliable Graphic Designing Tactics for Professional Appearance of your Website 

Your goal as you provide graphic design services is to create stunning designs to appeal to visitors. If a website is poorly designed, it loses its attraction and credibility, and web visitors will not take it seriously. Effective web design, on the other hand, has all the right elements that a visitor requires to navigate the website and get the information needed. For a perfect web design that all the qualities to attract clients, you need a few web design tactics. Here are six tactics needed for stunning designs. 

Study design theory

To understand web design concepts in-depth, you need to get acquainted with design theory. A useful design theory that you need to understand is the grid theory, which can help you transform your work. Since graphic designing is an art and not a trade, there are different ways to understand how it works. You don’t need to study for five years to get a degree so that you can practice graphic designing. With enough theory and practice, you will become successful. 

Some of these theories include color theory, grid theory, typography, and the golden ratio. For those who went to web design college, this is where their education pays. The beauty of the graphic design is that there are a lot of avenues to try out. You can go with a full university degree, short courses, or distant learning. Many online courses offer free design courses.

Learn how to get more from the feedback

Since this career involves a lot of criticism and compliments, you should learn to appreciate feedback as it helps you improve your graphic designing skills. Try to understand why you received such criticism as they are not all about putting you down. Positive feedback is encouraging. However, it doesn’t push you to do greater things. 

Negative feedback, on the other hand, helps you to improve web designing skills by pointing out what you are doing wrong. Therefore, when you are sharing your work with the design team, a forum, or social media, learn how to appreciate all sorts of feedback. 

Start a side project

If you are working as a graphic designer in a company, and you are doing the same thing over and over again from 9 to 5, your designing skills may get stale. If you are not exploiting some of your many learned design skills, you may be undermining your potential. The best thing breaks out from boredom is to find a different side hassle that challenges you. You will be surprised by what else you can achieve with graphic designing. 

A good way to gauge your progress as a graphic designer is by finding out what you have learned while handling your projects. Don’t settle or count on what you already know as a graphic designer. Remember, this industry is fragile and keeps changing now and then. What is relevant now, won’t be after a couple of years. Learning new graphic designing ideas that involve new technologies like AI, AR, and VR will secure your graphic design career in the future and also expand your repertoire. 

Experiment

It is impossible to know what will work in your designs if you do not experiment by creating a website. Many startups are popping out every day, and they present a perfect opportunity to try out some of your best designs to how they pan out. The good thing about graphic designing is that anything can work nothing is perfect. There is always room for improvement. If you don’t try out anything, you will not get anywhere because in the creative industry is all about trial and error. This sort of experimentation can even help you quantify an ROI from your design work and win higher-profile clients by benchmarking specific results that business-owners can appreciate.

If it doesn’t work out as you wanted, you can rule it out and go back to the drawing board for another fresh idea. Either way, it’s a win-win because you have established what won’t work. When experimenting, you have tried out something that is slightly out of the ordinary and doesn’t go overboard and overdo it. It’s about new technologies, new media, or skills. Instead of using the same old font, layout, color scheme, or even software, try mixing things up a bit to see what happens. 

Talk to other designers

Another way of staying ahead of the game is to associate with fellow graphic designers who have made it or need a helping hand and support from you. The ones who have made it will show you the right path to success and those who are just starting will benefit that you pass on to them. As I said, it’s all about ambition and what you are willing to do to get ahead. 

Graphic designers don’t exist in a vacuum, and we need each other to succeed. You may find yourself as the only graphic designer in a company. Don’t worry as you can still reach out to other designers through forums and support groups. You can go to meetups, graphic design conferences, or even events. When you get a chance to meet with your fellow designers, don’t waste time and begin interacting by asking questions, discuss proper solutions, and other challenges that you face in your day to day designing work. This way, you will gain incredible knowledge and also share it with others who don’t have it yet. 

Read a book

Learning never ends, no matter what career you are pursuing. A college degree is not enough; you need to read every time you get a chance. It’s too bad nowadays people only care about their mobile devices and don’t have enough time to read real books. A wise graphic designer will set aside all the gadgets and expand his designing knowledge by reading a book about professional website designing. This will develop your repertoire. 

You don’t expect to get new gigs or projects from clients if you don’t have any value addition in your delivery. If it’s not about new skills, new techniques, or new software, a least learn a new language so that you can easily communicate with your prospective clients. Books make you think holistically and expose you to a lot of ideas and knowledge. 

Conclusion

I hope that these six graphic designing tactics were helpful to you, and you are going to implement them in your graphic designing work. You don’t have to try so hard to acquire new skills and knowledge. Just commit yourself to learn something new about graphic designing once in a while and eventually gain a professional graphic designing status.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launches their first successful online business.

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DevelopmentMartech

The Technological Improvements Cars Have Seen in the Past 10 Years

Consumers have come to expect that 2020 vehicles will basically have a home computer built into the dash. As technology rapidly advances, it becomes increasingly essential in our cars. Yet it wasn’t always this way. 

In the past, upgrades came in the form of improved handling, smart safety features, and more powerful engines. Now, however, we’ve entered the era of the connected car. Things will never be the same. 

Navigation Integration

Early Millennials and Gen-Xers remember needing a map to get somewhere new. Modern cars, however, offer excellent navigational features. They gather real-time data on traffic and directions and provide hands-free directions. 

Through Apple Carplay and Android Auto, drivers can enjoy responsive integration with navigation and an assortment of other features, such as the calendar, music and Siri apps.

Cleaner Power

Combustion engines have hustled to keep up with the push for greener cars. In 2018, the U.S. saw the sale of more than 358,000 plug-in electric vehicles — up 79% since 2017. Tesla remains one of the most successful EV manufacturers, in part due to its Model 3. 

Electric vehicles don’t create pollution, right? The answer depends on where you plug in and charge. In a state with an unsustainable power grid, you might hurt the environment more by making the switch. 

Driver Aids

Manufacturers have been dangling self-driving cars in front of our noses for years. While we hoped 2020 would be the year, we’re still far from fully autonomous vehicles that you can trust in a dynamic environment. 

However, in the journey to realize this sci-fi technology, we’ve created some outstanding driver aids. You can enjoy features like lane-departure assist, backup warnings, radar-guided cruise control and more. Plus, turbochargers, standard equipment in modern vehicles, can increase engine efficiency up to 40%, cutting down on power consumption. 

The Rise of Four-Wheel Drive

You could get a four-wheel drive for your pickup or jeep as far back as the 1940s. These days, however, it’s not just for cars that go off-road. 

Nearly all manufacturers offer some form of commuter car that comes equipped with a four-wheel drive. In fact, it’s a top-selling feature in Alaska, Wyoming, North Dakota, Montana, and South Dakota. It transitioned from a practical feature for tough terrain to a technical one for foul weather. Choose from classics like Mini Coopers, Ford Fusions and even the Humble Mazda 3. 

The Best Car Tech Improvements of the Last 10 Years

Technology will continue to take over the car manufacturing industry. Yet what advancements will we see in the future?

Already, we’re moving away from the idea of vehicles as transportation means. Instead, they’re akin to personalized devices, like cell phones. Don’t believe it? Simply ask any Tesla owner. They have to deal with overnight updates to software, which sometimes comes with bugs and technical issues.

Do you want to wake up to your car the way you left it? Then you should probably wait to buy a new vehicle. Yet if you’re ready to experience the perks of technology, from hands-free infotainment systems to backup assist, start shopping today. 

InsightsMartechProductsSaaS

15 Unbelievable Facts About AWS Security

Amazon Web Services (AWS) is providing a scalable cloud platform with high availability and dependability with a wide range of applications. These AWS services help users to protect the customer’s confidentiality and integrity by securely managing customer data trust and confidence. 

Amazon automates manual security and businesses can shift their focus to expanding the business. With ever-rising risk in the business sector, mobile app development is developing software that protects user data, identities, and other devices. 

AWS has customers from over 190 countries! The company has over a million active customers that include a whopping 5000 education institutions, 2000 government agencies, and over 17,500 nonprofit organizations.

Top Significant Facts of AWS Security

AWS is managing security in almost all sectors and other possible technologies that grant permission to the right person. These AWS mobile app development are enabling sign-up/in options to control access quickly and easily. Let’s have a look at the top security facts of AWS security.

1. Data Protection

AWS is providing effective services that help users to protect data, accounts and other essential workloads that help users to detect a threat and solve there only. Its security encryption is continuously monitoring the data. 

2. Identify Access Management 

It identifies customer identities and resources by securely managing the scale that can help users access and can quickly deploy with governance. These are effectively and confidently migrating all the apps with an easy sign-in/up process.

3. AWS Filtering

AWS helps the user to protect the data by enabling IP address framework by simply filtering the traffic routes. Use an HTTP code or URL string to block the common attack patterns.

4. Threat Detection and Monitoring

Workplace with clock and digital hologram on laptop screen. Protected concept

It is continuously detecting and monitoring network and account behavior using AWS security. Get extensive AWS security that can help you in identifying errors and help the organization to implement security portals. 

5. Compliance Data Security

While constantly tracking the environment using automated compliance frameworks and industry standards, AWS provides you with compliance status.

6. Storage

AWS Services is a computing cloud that automatically deploys and computes the storage and runs without much prior experience. AWS serverless technology can execute all the functionality and runs automatically on the cloud, which results in reducing the overall costs. 

7. Migration

AWS helps you to migrate the on-site database to others using the Server Migration Service. It quickly mitigates on-site server that can be used to send data inside and outside AWS. 

8. Content Delivery

Under network and content delivery, depending upon the requirements, were deploying all the resources just by isolating and securing it. AWS includes edge location and using domain name system service. 

9. Scalable and Easy to Use

Amazon provides user safe and secure Cognito devices that almost scale to almost a million users. AWS is fully secure services that are easy to set up without much-complicated infrastructure. 

10. Application Services

Visualize the application by simply coordinating workflow services that are very well automated and well with human-led services. In this modern era, AWS Elastic Transcoder supports various devices that include smartphones, and a lot more. These transcoders help you to convert video format easily. 

11. Mobile Services

In this Mobile hub, everything is connected to technology from adding, designing and other social identity features. These improve the app quality, where mobile devices are fully managed using AWS app sync programmers where data can be synchronized quite effectively.  

12. Business Productivity

Business runs for success and for that AWS empowers the organization’s voice. With the help of AWS, you can connect with people outside, anytime, anywhere through video conferencing, which leads to growth. WOrkdoc and Workmails are the services that can help you to send and receive essential business mails and can also allow users to store their documents in the cloud. 

13. Artificial Intelligence

Artificial Intelligence is creating a buzz in the market and AWS provides the user with multiple services that can help users like face recognition, developing a chatbot and other dataset variables. Translation of language, Natural Processing language help in translating one language to another. 

14. Passwords

The authorized user can access the AWS Account, this AWS uses several authentication methods including password and digital signature. A user needs multi-factor authentication with AWS account. 

15. Climate and Temperature

Climate control and temperature are expected to manage a regular server and other operating temperature tools that prevent overheating and reduces the possibility of service outages. It is specially designed to maintain optimum atmospheric conditions. 

To sum up

Amazon Web Services is one of the most vital services in the IT world. The risk environment has changed with the advent of cloud services like AWS. Still, with the right planning, any organization can introduce security practices in AWS that significantly reduce a cyber attack’s potential impact.

DevelopmentInsightsMartechSaaS

Organizations Failing to Embrace Automation for SOX Compliance

Organizations are required to comply with an ever-increasing number of regulations. In the US, one of the most widely-reaching is the Sarbanes-Oxley (SOX) Act, which applies to all public companies within the US.

The purpose of SOX is to ensure that investors in these public companies are protected against fraudulent activity. In order to achieve SOX compliance, an organization is required to maintain complete and transparent records of all of their financial dealings. The intention of the SOX Act is to ensure that scandals like Enron never happen again, where the company destroyed documents to prevent evidence from falling into the hands of the US Security and Exchanges Commission.

Under SOX, an organization is prohibited from destroying certain types of documents and required to retain them for a certain number of years. Each year, the organization’s CEO and CFO are required to provide a report on the company’s current financial status, and the penalties for inaccurate reporting are steep. As a result, an organization needs a high level of visibility into its financial data in order to generate correct reports for SOX.

Most Organizations Don’t Automate SOX Compliance

All public US companies are required to comply with SOX. However, the law does not specify how they have to perform the data collection and processing necessary to generate their reports. As a result, many organizations are taking a manual approach to data collection and report generation for SOX compliance. According to a recent survey, 47% of organizations are failing to take advantage of the numerous next-generation technologies that can help them to achieve and demonstrate compliance.

In the case of the SOX regulation, the main requirement is that an organization retains certain records for 5 years and ensures that they are not tampered with. Since this data collection and retention is often performed manually, organizations are missing the opportunity to decrease the overhead associated with maintaining compliance and are more likely to make reporting mistakes due to human error.

Benefits of Compliance Automation

The nearly half of organizations that are not taking advantage of opportunities to automate part or all of their SOX compliance activities are missing out on the wide range of benefits of automation. By moving work from manual processes to automated ones, an organization can decrease overhead and better manage their compliance.

  • Increased Data Visibility

The SOX regulation requires an organization to have a high level of visibility into certain types of data in order to provide a certification that all of this data is correct. Manually trying to monitor and manage all of the potential stores of this data throughout the enterprise puts the organization’s compliance at risk since a simple oversight can result in important data being missed. With automated data collection and monitoring, an organization can be confident that they have full visibility into relevant sensitive data without requiring periodic searches through all of an organization’s network for hidden data repositories. This increased visibility is also valuable for ensuring that all sensitive or valuable data is properly secured.

  • Lower Compliance Overhead and Costs

When organizations fail to embrace automation for regulatory compliance, this doesn’t remove their responsibility to maintain and demonstrate compliance. Instead, these organizations are forced to manually manage all compliance-related activities. For regulations in general and SOX in particular, compliance reports and the data that they require are fairly standardized. Paying employees to collect this data is much more expensive and time-consuming than automating data collection and just having a human check over the final numbers before sending off the report.

  • Increased Productivity

The activities associated with regulatory compliance don’t earn the organization any money. The closest they come is to remove the need to pay fines for non-compliance. By freeing up human employees to perform core job roles, strategic automation of compliance activities can improve the productivity of the business and decreases the probability of human error in compliance reporting.

  • Scalable Compliance

SOX is only one among many regulations that organizations must comply with. As the number of compliance regulations grows, attempting to manually maintain and demonstrate regulatory compliance quickly becomes unsustainable. Many of these new regulations are focused on sensitive data, either retaining it, as in the case of SOX, or protecting it, for GDPR and other data protection regulations. As a result, the same types of data are likely to be needed in multiple different compliance reports, and automating these data collection processes can allow an organization to maintain compliance with a growing number of new regulations and standards without needing significant growth in employee headcount.

Getting Started Automating Compliance

Almost half of the organizations are failing to take advantage of automation for SOX compliance. Like with many other regulations, SOX is focused on how an organization manages certain types of sensitive information. Compliance reporting requires an organization to gather a large amount of information about this data, and this process can be easily automated, providing a range of benefits to an organization.

One major way that an organization can lighten their compliance burden through automation is by adopting a solution that automatically identifies repositories of sensitive or protected data and provides centralized visibility, access monitoring, and vulnerability testing for them. With this type of solution in place, an organization can achieve the visibility needed for SOX compliance with much fewer manual processes, ensure that the data is properly protected, and lay the groundwork for compliance with other data protection regulations.

Martech

Luggage Accessories 101: What Makes a Backpack Trolley Great

A growing buying power allows more and more people to travel the world. Wonderful as traveling sounds, it can become tiring and frustrating if you don’t have a full-featured backpack trolley. It is particularly true when you have so much stuff to take with you. So, more of us worry about choosing a backpack trolley with durable luggage accessories. What should backpack trolley manufacturers pay attention to? Here are four top luggage accessories that make a great backpack trolley so great.

Trolley Handle

A trolley handle is one of the most essential parts of a backpack trolley. When we choose a backpack trolley, the first thing we should do is checking whether the trolley handle is stout enough in case it breaks up when we put something too heavy on it. A qualified backpack trolley must be equipped with a stout handle. Besides, the trolley handle must be easy to pull as well. This will ensure that you will not be too tired on your next trip because of your heavy luggage. Among all the well-known luggage accessories manufacturers, Sunsen is said to be the most trustworthy one. Founded in 2009, Sunsen has produced luggage accessories for more than ten years and cooperated with many luggage megabrands like Crowns. Sunsen’s telescopic pull handle features anodized coating, which protects it from corrosion. It is qualified enough because it is produced under stringent quality control standards. Its fashionable design and light body make it a perfect choice for your backpack trolley.

                         

Wheels

Put a backpack trolley under the microscope. You will realize that its wheels are the easiest part to be worn out among all the luggage accessories. This is why you should only buy high-quality and abrasion-resistant wheels. Besides, good wheels should not make loud noises when they are running on the ground. They should also be flexible to turn to any direction at ease. Last but not least, their appropriate size is a plus. If your backpack trolley is equipped with big wheels, it will undoubtedly save you a lot of efforts during your next trip. It should be noted that big wheels are more corrosion-proof, which means they can support a long-time journey. The backpack trolley wheel produced by Sunsen is fashionable, qualified, easy to fit, light, and silent. All these characteristics make it a fantastic choice for your backpack trolley.

                      

Materials

When it comes to the materials used, backpack trolleys can usually be divided into hard boxes and soft ones. Each of them has its own advantages. The advantages of hard boxes are their resistance to high temperatures, abrasions, impacts, water, and compressions. Their hard materials can protect their contents from extrusions and bumps. Their disadvantage is that their internal capacity is relatively fixed. Soft boxes, on the contrary, ensure a flexible use of space. Most of them are lightweight and made of resistant materials. So you can choose a suitable one according to your needs and expected use. 

All in all, a backpack trolley plays an essential role in the journey. Be careful when choosing your next one. If you’re struggling to find an appropriate backpack trolley, the one equipped with the Sunsen luggage accessories will definitively be a  good choice.

If you want to discover more about Sunsen, please click here https://en.sun-sen.com/.

InsightsMartechProductsSaaSSEO

Ultimate SEO Guide for your e-Commerce website

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

  • Usability
  • Keyword Optimization
  • Social Media Integration
  • Internal Linking
  • Rich Snippets
  • Site Structure
  • Mobile Version of Website
  • Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best ecommerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.

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DevelopmentInsightsMartechProductsSaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

You can take the example of an on-demand food delivery app. If you are building an app for food ordering and delivering, make sure you build it for all platforms. This will enable you to reach a wider audience. You can cater to the requirements of both users; Android and iOS. In addition, you can also enhance the probability of getting expected results in terms of revenue.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed

We hope this piece of content brought great value to you and your business. Good luck with your App project.