Category: Martech

DevelopmentInsightsMartech

Maximizing Your Impact Through Digital Advertising

It goes without saying that the Internet has become essential to modern life. Ever since its widespread use began in the 1990s, the Internet has become woven into the very fabric of our daily lives. According to Internet World Stats, there are over 4.5 billion people who use the Internet as of December 2019 – over half the world’s population. And as Internet use has become more widespread, so too have the tools we use to access it. TechJury reports that there are 3.5 billion smartphone users in the world, a number that is quickly growing as smartphones become cheaper and more accessible.

This new digital culture has impacted business in several ways, but perhaps most notably when it comes to marketing. Only a few years ago, advertising was associated with print media, billboards, and television commercials, as it has been for decades. But with the advent of the online world, that’s quickly changed. Now, it’s become faster and easier for you to learn about new brands through digital advertising and social media.

To say that marketers shouldn’t underestimate the impact of digital advertising might be a bit of an understatement. Nearly every company has begun the shift into digital marketing, and those who haven’t are quickly changing gears. Compared with traditional routes, digital advertising is more cost-efficient, and in many cases can reach a wider number of people.

However, although digital marketing has become increasingly popular, getting your campaign to rise above the crowd isn’t that easy. Competition can be fierce, and many companies may find that their investments in digital marketing aren’t getting the return that they want. If you’re looking at how to make the most of the digital sphere in your marketing efforts, then here are a few tips for maximizing your impact below.

Test, Test, Test

With digital advertising being so affordable and with much of your potential market spending their time online, it can be tempting to cobble together a digital campaign and send it into the wild as quickly as possible. After all, digital is cheap, and it can’t be that hard to do, right? Well, not exactly. Like traditional marketing strategies, digital marketing has its strengths and weaknesses, and companies will have to learn how to maximize these strengths while minimizing weaknesses.

One of the methods of doing this is through a simple, but often neglected strategy: testing before launching. A simple A/B test can be the key to determining whether you’re getting the most out of your campaign or not. Digital Marketing Magazine describes A/B testing as a test that determines whether subtle changes in your campaign might influence consumer behavior. Many companies, in their rush, to get their marketing off the ground, end up forgetting this, but executing a quick test to see whether your new website or newsletter works could be the difference between success or failure for your campaign.

Maximize Impressions

Companies who make use of digital marketing are often told their campaigns should maximize their impressions, but finding the best way to do this can often be difficult. After all, with such a diversity of content and approaches, find the sweet spot of effectiveness for your digital marketing campaign is easier said than done. For many companies, it can be tempting to invest in only one or two tools. However, with digital marketing, a multiplicity of methods is better than one.

Marketing solutions company Triadex Services describes several ways that companies can trace and maximize their impressions through their mobile marketing campaigns. These methods include ensuring ads are smartphone-friendly, using tools like search engine optimization and geofencing, and researching current trends. Digital marketing requires careful investment and planning in order to be effective, and companies who put in that time and effort quickly find that those efforts pay off.

Tap into Video

If there’s one thing that’s begun to stand out in the last couple of years — even in a landscape that’s as information-rich as the Internet — it’s video. Advertisers are familiar with video in a more traditional sense, such as in a television commercial or infomercial, but it’s quickly becoming the newest plaything on the digital advertising front. Video marketing is quickly becoming popular, keeping potential customers’ attention for longer and increasing brand recognition and recall.

Forbes writes that video marketing is increasing in importance, thanks to the ability to customize content and personify brands, as well as its high ROI. Video offers companies the ability to track their results, engage with customers, and become easily visible and recognizable. If you haven’t thought about using video in your materials, now might be the best time to start.

DevelopmentInsightsMartech

How Content Marketing Can Get Your Startup Off the Ground

If you’re getting a business up and running, you know how many tasks are involved. You have to secure funding, create a reliable system to track revenue and expenses, hire good talent, and line up help with software development (see https://www.bairesdev.com/insights/python-development-services).

At the same time, you need to immediately start building brand awareness to stand out from the competition. One of the most powerful and cost-effective ways to accomplish this task is to use content marketing.

What Is Content Marketing?

Content marketing involves publishing valuable, high-quality content pieces, like blog posts, videos, and podcasts, that offer solutions to your target audience’s problems. Unlike traditional marketing, this method doesn’t focus on selling products or services to customers, but instead builds brand awareness and develops trust, which can result in loyal customers.

This cost-effective approach can work well for many types of business but is especially useful for startups. While it costs 62% less than traditional marketing methods, it can yield three times the leads per dollar spent. It can also help attract and retain good talent.

You Need a Content Marketing Strategy

Before you start producing content, you need to develop a solid strategy using the following steps:

1. Research target audience

Identify and learn about your target audience, since you will build content around how you can help them:

  • What are their demographics (age, gender, location, income)?
  • What are their interests and hobbies?
  • What are the problems they face that your products or services can solve?

2. Determine content type

Use surveys, interviews, and analytics to discover what types of content your target audience prefers to consume. If they like to read about solutions, focus on creating blog posts, articles, newsletters, and case study reports. If your audience is more visually oriented, consider infographics, videos, and images. For those who want to listen to information, there are webinars and podcasts. Keep in mind that the best choice for your audience might be a combination of different types.

3. Develop objectives

It’s essential to know up front what you want to accomplish. Your objectives should be specific, measurable, and realistic and relate directly to your general business goals.

Some common content marketing objectives include:

  • Brand awareness, which can be measured by assessing changes in website traffic
  • Customer education and engagement, revealed by the number of shares and comments on social media
  • Brand loyalty, which shows up in the form of repeat purchases and referrals 

Build a Content Marketing Plan

Once you know your objectives, you need a plan for how to achieve them. The following are possible plan components:

Keyword research

Identify a set of terms that your target audience is searching for. Aim for three to five core keywords, along with a longer secondary list. You’ll expand these keywords into topics to cover in your content pieces.

Make sure to include relevant SEO terms so your audience can find your content through organic search. Ideally, the keywords should be high traffic and low competition.

Content calendar

Scheduling content helps maintain consistency in quantity and quality, which is key to good results. Use a tool, such as Google Calendar or a project management app, to create and manage a content calendar. Ideally, you should plan out content for the coming year, but even a few months at a time can be helpful.

Assign each content piece a target keyword, topic and title, creator, completion deadline, publishing date, and where it will be published.

Where to publish

Where you publish content should be based on where your target audience goes for information. Some options include:

  • Your website, perhaps in a special content section
  • Relevant social media platforms and groups
  • Email newsletters with exclusive content for subscribers
  • YouTube, where users perform 50 million searches a day and there is less competition for keywords than on the Google search engine
  • Third-party sites relevant for your niche and audience

Gather Resources to Create Content

Someone will need to create your content pieces. While you can try to do it yourself, you’ll likely need to outsource some or all of it or build a dedicated in-house team. Typical roles you’ll need, depending on the type of content, include writer, editor, graphic designer, and videographer.

Develop guidelines for your creators to follow, including a chronological checklist with specific deadlines, design standards to promote a consistent look, and an editorial process.

Some affordable content production tools can help, including Google Docs for collaborating, Google Keyword Planner to find the best keywords, Mail Chimp for targeted emails and newsletters, and Grammarly to correct errors.

Measure Your Success

To accurately measure success, you’ll need key performance indicators (KPIs) based on your objectives. Make sure to include incremental milestones to assess progress along the way. You can create a “scorecard” with performance benchmarks for each content piece.

Examples of KPIs include:

  • Lead generation
  • Traffic to website
  • Increase in money spent per sale
  • Social media follower growth and engagement
  • Search engine rankings

Check regularly how your content performs related to the KPIs, then promote what does well and adjust what doesn’t. You can use your best performing topics for new posts by creating a different type of content (such as making an instructional video based on a successful blog post topic).

Periodically review your overall strategy to make sure you’re still using the right message in the right places to reach the right audience.

In Summary

Content marketing is a smart approach for startups who want to build visibility and promote brand awareness on a limited budget. Successful content marketing is a slow and steady process, but if you maintain consistency and quality, you’ll see success over time.

VPN for businesses
Martech

3 Benefits of VPN for Businesses that are Critical for their Survival

In the past two years, a report by Osterman Research concluded that over 73% Of businesses experienced security breaches in their network. This is an alarming number as there are several aspects for which businesses need to be very cautious. And Forbes also reported that cybercrime could cost companies around the world up to 6 trillion dollars from 2016-2021.

In literary terms, cybercrime is simply a crime or an illegal activity using a computer and a network like the Internet. Companies, as well as individuals, are the target of cybercriminals who try to get access to the personal information of people. It includes credit card numbers, details about social security number, email id, and password, etc. Individuals can lose virtually all of their money from their bank accounts, for example, and companies can also suffer a lot. 

In extreme cases, cybercriminals can compromise the security of an entire nation in the form of stealing national secrets, get access to sensitive and confidential information like nuclear assets, etc. So, countering cybercriminals is not just for the sake of saving your hard-earned money, but it can go a long way as threatening the security and stability of an entire nation. 

 

What Can be Done?

 

To secure the network is one of the most important factors, especially for businesses. Individuals can safeguard their user ID password and credit card numbers, but for companies, There are several other ways in which cybercriminals can make them pay dearly. This is why they have to adopt several other strategies as well in order to make sure that they are well equipped against any form of intrusion into their systems. One of them is the use of a VPN.

Virtual Private Network (VPN) extends a private network for the use of companies and individuals, over any network like the Internet, so that companies can send and receive data securely as if connected directly to the private network. It is virtually impossible for anyone to hack into such a network, especially a business VPN, which is designed to safeguard all the data being transferred over a private network.

For businesses in companies, there are also many benefits, so that they use premium VPN as a secure way to send and receive data. The following are the top three aspects of this concern that I would like to discuss with you.

 

1. Reduce the Risk of Cyber Attacks and Data Breaches

 

Cyber-attacks on companies’ websites or their local networks are not a new thing. Even though there are multiple types of VPN and other solutions available, cyber-attacks are rampant, and there is every need to be scared of them. In the worst case, a cyber-attack can leave a company completely shattered as virtually all of their sensitive data would be gone, and they can be left with no option but to build their entire website and network again.

But what about the trust of the customers and their private data? Certainly, it would be hard to get back, and any company would find it hard to stand up on its feet after such a severe attack. Another example can be of a data breach, where not much damage is done to the physical network or the website, but sensitive data can be stolen. And this can affect our company similarly as their reputation will be tarnished.

The use of a VPN is a smart move by companies so that they are able to not only send and receive data security but also safeguard themselves against any criminal activities on cyberspace. Even if you think that the data you currently have is not sensitive in nature, over the course of time, even that data can be the target of cybercriminals. As we don’t know what this calculates can do with the data, you need to safeguard yourself anyway.

 

2. Bring Productivity to your Company

 

It is not rocket science to think about productivity in your company as you have safeguarded the network and your precious data. With everything intact, you can be sure of running your business smoothly and becoming a productive company. The use of a VPN can help you in more than one way. But have you ever thought about exactly how a VPN can help you? Let me offer you a bit so that you can understand exactly what I am talking about.

The use of 256-bit encryption and the use of military-grade encryption protocols are just two of the many features that make a VPN virtually impossible to pass through. Security protocols are extremely important in the age of virtual offices and workplaces. Work from home has become a norm, and many companies have remote teams working on different projects. In any case, the use of a VPN can increase productivity considerably and is one reason that can compel any company to use a VPN.

 

3. VPN is Affordable

 

There is a misconception amongst many people and especially small business owners, that VPN can cost a lot. Surely, it is somewhat more expensive then the common proxy you would use to bypass a network, or any restriction imposed by your local ISP, but the benefits of using a VPN are far greater than the mere cost. As a company owner, you need to look at the bigger picture rather than saving a few hundred dollars and don’t opt for a customized VPN for your business.

In 2013, target stores were attacked by the cybercriminals and incurred losses over 162 million dollars. Think of applying for a VPN that could cause them as low as $20 per month. See the difference? VPN is not expensive at all when it comes to safeguarding your company’s network and precious data against cybercriminals. 

 

Final Word

 

From financial theft to cross border terrorism using online resources, there is virtually no end to how cybercriminals can make a huge impact on companies worldwide and even governments. If you think that you can add something valuable to this blog that I missed including or is there some aspect for which you like to know more, you are more than welcome.

If you want to ask any questions too, or just one to offer your feedback, please use the comments section below.

InsightsMartechProducts

4 Ways Fintech Is Making Life Easier for Businesses

Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives. 

Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.

It allows businesses to accept payments — practically anywhere

Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues. 

Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.

Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.

Securing transactions

Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger. 

Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps. 

Digitizing currency

Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Review reported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience. 

Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.

Facilitating payroll

Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more. 

This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.

Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.

DevelopmentInsightsMartechSaaS

Successful Mobile App Ideas to Boost Your Business

Mobile apps are dominating our interactions with brands. If your audience wants to understand a product, buy or sell it, or get engaged with the product, they turn to a mobile app for the same.

It is slowly becoming important for businesses to stay present in this medium. However, it is important you think outside the box if you want to attract the attention of the target niche.

The reason being, there are several apps that belong to the different niches, and each one is getting a good amount of traction. If you repeat what others are doing, then you might not be able to convert. However, if you bring in a USP, then you would gain not just conversions, but also profits, as per the startup app development guide.

We have curated a few Android app ideas that should be able to win you the niche’s attention and garner more conversions for the product or service you are offering.

The Buy & Sell Niche

This is the niche that gains maximum conversion, as people are on the hunt for convenient means of buying and selling products. Scan and shop are reinventing the buyer’s life. You can see how comfortable life is as a result of this new method- where the customer has to scan the product, and it gets added to their cart. The customer won’t need to check out of the store manually; the app does it for them. This is just one of the many ways your app can redefine the whole process.

Finding a product in-store using the buy and sell an app or, creating smart lists that show you where the products are located within the store is also another method of developing an app for the buy and sell niche.

Food Apps

This niche still comprises of many unexplored areas that you can tap into if you want to deliver a good app to the users in your niche.

The food donation app is an excellent path to explore. Why waste the leftovers? Why not donate it to someone in need? The app will help people who have an excess of food connect with those who give food to the needy, and thus ensure the food does not get wasted.

There are difficult times when the food or rather the materials needed to prepare food, needs to reach the people in desperate need for the same. The food apps can help people distribute the menu to the needy.

These are just app ideas that you can validate and convert according to the requirements.

Invoicing Solutions

Many startups have to invest all their efforts into getting the invoicing done on time. They have to spend their resources in ensuring that the taxes are filed in time and take care of the balance sheets as well.

However, small businesses can’t manage everything by themselves. That’s why you can deliver an app solution specifically for them. The invoicing app solutions can help calculate the amount of tax to be paid and will help you know if you are paying the right amount of tax.

It is an interesting app that you can deliver to the startups. Apart from tax calculations, it can also help manage the profits, the investments they need to make as a business, manage their salaries, and help with paydays. There are various ideas that you can develop for businesses.

On-demand Apps

The on-demand segment is fast gaining popularity among the audiences. You need to pick up an idea that will resonate with the audience in this segment, and work on fulfilling it.

The on-demand car wash service is a solution that will help people who need a car wash or car cleaning service at the last minute. If they need it immediately or within an hour’s interval, then this car wash app will help them.

The on-demand laundry service is also another idea that you can develop on. Look into the gaps that exist in this niche, and deliver an app accordingly. Apart from cab and food, on-demand groceries, fruits, stationery, and other industries have also entered into this niche.

You will notice that there are several players in this niche, and you are competing with several players at the same time.

You must deliver a good user experience if you want to convert the users.

The Translation Apps

Businesses are operating at a global level, which is why it has suddenly become important for people to start speaking the language of the people in different countries. The translation apps will help translate from one language to another. It also helps you understand what the other person was trying to communicate.

Apart from the translation apps, you can even use language apps to help the people in the target market to learn a new language. It makes life easier for them to learn and adapt to a new language environment, without actually investing money into learning.

Productivity Apps

Both personally as well as professionally, you need a productivity app that can help you get through the day easily. From ensuring the milk can is full to making use of these apps to buy the necessary supplies, these apps make your day easy.

The note-taking app was used to make sure that you could write anything that came to your mind instantly. This was helpful to the writers, especially. There are several versions of these apps at present. You can use this concept to deliver other productivity solutions to the end-users.

The smart list app is helpful to everyone who wants to make their travel, grocery, or other lists.

Summing up

These are just a few ideas genres that you can use to create app solutions for your target market. Also, If you’re a fan of customizing your Android device through rooting, you can try out these Magisk modules to spice things up a bit. It is important, however, that you hire an excellent Android app development company that can help you create a winning solution.

About the author

Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading Mobile App Development Company with 16+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record, and leadership skills made him one of the key industry influencers as well.

Social Links

Linkedin – https://www.linkedin.com/in/rathodatman/

Twitter – https://twitter.com/RathodAtman

Skype: atman.rathod

Medium: https://medium.com/@rathod.atman

Facebook: https://www.facebook.com/CMARIXTechnoLabs/

DevelopmentMartechSaaSSEO

5 Things You Should Know Before Creating a Cryptocurrency App.

Cryptocurrency’s popularity is increasing day by day. It’s such a promising market that many businesses want to leverage it to make money. Creating a cryptocurrency app is an excellent investment as the trading volumes are increasing worldwide. That’s why, as a business owner, you might be interested in creating an app that can handle transactions. However, you should keep in mind that the said app should uphold the values of blockchain i.e., decentralization and transparency. 

To create a crypto app, you can use standard, open-source libraries such as Coinbase SDK, or BitcoinJ SDK. Or you can create a custom wallet.  Both are excellent in their own ways. But there are problems with using open-source libraries such as publicity of exploits and operational risks. 

For a more secure and efficient solution, you should make your custom wallet through software development companies like BairesDev, to build a  personalized wallet that satisfies your requirements. But before you start working on a cryptocurrency App, there are a few things that you should know. 

Components of a cryptocurrency app

There are a few essential components of a cryptocurrency app that must be specified to your application development vendor. Those are:

Graphic Front end interface: The graphic front end is the face of the app, where people see the exchange. A simple interface that’s user friendly and responsive is best for a crypto application. You can make the application for iOS and Android. There are a few functionalities that you should have, such as login, transaction ledger, buying and selling, and fund withdrawal and deposit. 

Wallet: This is what will store the cryptocurrency. You have to connect your wallet to transactions as well as the fund amount. This is a delicate component, so it should have enhanced security features. You can also integrate your wallet with banking services so that the money gets transferred directly from the bank account.

Trading engine: This is the central part of the cryptocurrency app. The trading engine does transactions and tracks them. It also calculates balances. You can put stop-limit and stop-loss order functionality in your trading engine. It will help pull experienced traders towards your app 

Administration system: An admin system performs all the major activities. It powers up activities related to operational and organizational aspects of the app—transactions, wallet management, managing listing, fee, adding, and new currencies. 

Features

There are a few features you should put into your cryptocurrency app. These come equipped in custom solutions by application development companies. A few of them are listed here. 

  1. Social media login for ease of use 
  2. Market trends broadcast  to get real-time information (can be displayed through bar charts, pie charts, infographics, etc.)
  3. Cryptography exchange and tracking setup
  4. Search option for different types of crypto
  5. Profile set up for customers 
  6. PIN codes for coins
  7. Push Notifications  
  8. Security setup

Types of cryptography exchanges  

Cryptography exchange is a platform that people use for crypto transactions. The different types of exchange are:

1. Fiat Crypto exchanges: This exchange changes FIAT currency (USD) into crypto. It’s useful for people who don’t have experience and want to buy crypto using their debit/credit card or with cash. 

2. Crypto exchange: In this type, customers can buy one crypto using others. It is used by experienced traders who want to make money quickly.

3. Peer to peer exchange: A decentralized transfer between two interested parties. 

Types of wallets

There are many different kinds of wallets that you can configure for your crypto application. They are:

  1. Web wallets: These are a kind of hot wallet i.e. connected to the internet. They give customers access to cloud connectivity and hence are flexible and convenient. The security key is saved on the server. Therefore they are not very secure. They are only useful for storing a small amount of cryptocurrency. 
  2. Mobile wallet: These are also an example of a hot wallet. Customers can access these via mobile. These wallets can be used for paying with cash and for transactions through cryptocurrency. They use QR codes for extra security.  
  3. Desktop Wallet: These can be either hot or cold. These are software packets that download directly into a system. Users can access these without using a browser. They are safe from malware as they are disconnected from the internet. They don’t save private keys in third-party servers, they save it on the customer’s system. Hence they are secure too. 
  4. Hardware Wallets: They are better than other wallets because the keys are saved on separate devices. They’re costlier than cold wallets. They’re better for storing crypto rather than using it. However, they’re not very convenient as they have to be connected to the internet every time anyone needs to do a transaction.  

Most popular cryptocurrencies

If you build a cryptocurrency application, there are many different types of crypto that you can integrate into your application. For example

  1. Bitcoin: A cryptocurrency created in 2009, it is one of the most popular cryptocurrencies out there. It is currently used by many companies worldwide for their transactions. Bitcoin first came into limelight when it blew up in 2017. 
  2. Ethernet: It was created By Vitaik Buterin. It is one of the top-ranking cryptocurrencies. It has a block time of 14-15 seconds and the current supply is 120 million. 
  3. Dogecoin: This is one of the biggest contenders of Bitcoin. It started in 2013 and was based on dog memes. Till now, users have mined one hundred million coins. Block time is one minute. 
  4. Ripple: It was created by the ripple company in 2012. Its 2018 market capitalization was $23 billion. 
  5. Litecoin: It was started in 2011 as an open-source project on Github. Its block time is 2.5 min and is a low-cost cryptocurrency. 

Conclusion

Starting a cryptocurrency business is all the rage these days. Even though cryptocurrency is not “legal” in many countries, it’s catching on quickly. It’s futuristic, flexible, and profitable. 
But at the same time, you have to follow the rules. You have to follow government guidelines. You have to secure your wallet so that it’s safe to use. Many companies are using the concepts of blockchain to create business solutions. A cryptocurrency app hence may be just the thing that propels your business to the forefront.

InsightsMartechSEO

Why Your Business Needs to Own a Domain

Over the last few years, the thought has shifted for a lot of small- to mid-sized businesses that a unique domain isn’t always necessary. Instead, these companies have opted to take the entirety of their online presence to social media.

Facebook, Twitter, and Instagram are what many consider to be the de facto standard tools for marketing. They are wrong.

To a degree.

Yes, having a social networking presence is crucial to your small business. Without using the likes of Facebook, Twitter, and Instagram, you miss out on a large audience—one that may or may not has heard of your company.

That won’t do in a world where business moves at the speed of 140 characters.

But then again – why should you invest the time and money into a domain? Let me explain.

What is a Domain?

First, let’s make sure we’re all on the same page. The easiest way to define a domain is to show you an example:

google.com

That’s a domain, right? Well, it’s actually not that simple. 

What you see above is a web address, a URL. Domains are a bit more inclusive than that. First off, a domain keeps people from having to type out the IP address of your server. So instead of typing 172.217.1.46, you’d type google.com. Domain names use a number of special services to resolve Domain names to IP addresses. Should you want to learn more on how servers work, check this Host4geeks article too.

But the domain isn’t limited to only a website. For example: Say your business is wewidget.org. People could type that into their browser and go to the WeWidget website. People could also send an email to [email protected] to reach the company. 

The wewidget.org domain could also be used for FTP, cloud services, online shopping, and much more. So it’s not just a URL, it’s a window to an entire range of services that you can create on your own or with the help of offshore developers.

Let’s talk about why.

It Makes You Look Professional

When people ask you about your company, and you want to make sure they have all the information they need, the last place you want to send them is Facebook or Twitter. Why? It makes you look as though you don’t care enough about your company to show it off. 

A domain allows you to have your own unique URL that can be easily remembered by anyone. But more importantly, it allows you to offer up as much information as you feel necessary about your company. You are in control. You can have an About section, a products or services page, a section that highlights your employees, and much more. With your own domain, you can even add an AI-based chatbot to your site to assist with customer Q&A.

Your own domain also allows you to have email addresses that include the name of your company. So instead of using [email protected], you could use [email protected]. Of those two email addresses, which do you think looks more professional?

Easier Expansion

Another plus of having your own domain is that it allows you to further expand your offerings. With the help of offshore programmers, you could create web applications specific to your company. 

Say, for example, your company deals with managed PC support. You could hire offshore software engineers to create an app built into your website that allows clients to quickly send in help requests to specific support specialists. Pulling this off without a domain would be tricky. And without the ability to expand your online presence, you run the risk of staying small.

Local Search Results

To anyone that has tried their hand at marketing in the new world order, it’s rough. With an inordinate amount of competition, it is so hard to be seen—no matter how good your company is. This is why you need a domain. 

Without a domain, your company will not show up in local search results. So if someone searches for “widgets near me”, We Widget won’t appear in the results unless it has a domain. If your business depends on local business, this is something you can’t do without.

But don’t think that your business will automatically start showing up in search results just by purchasing a domain. You have to put the time and effort into crafting a professional website with plenty of pages that offer content the Google bots can crawl. The more information about your company you have associated with your domain, the better the chance it will show up.

How Do You Purchase a Domain?

You can do this in a number of ways. You can purchase the domain from Register.com and then associate your hosted website with the domain through your host’s admin panel. An easier method is to simply purchase the domain and hosting together. There are plenty of sites that offer such packages, like Vervehosting, GoDaddy, Google Website Hosting, AWS, Rackspace, and more.

If you’re looking for the easiest, most cost-effective solution, go with the hosting/domain combo. Not only will you save money and time, but you’ll also have customer support for both your hosted site and your domain in one location.

The cost for both a domain and hosting can be as low as $12.00 USD per year for the domain and $9.99 per month for the hosting. You’d be hard-pressed to find something at this price point that will give you as much ROI.

Conclusion

You should consider a domain for your company a necessity. Without one, you’ll miss out on expanding your presence, increasing your clientele, and so much more. And whether you create your website on your own, or outsource to a third party, make sure everything found on your new site is relevant, up to date, and easy to read.

DevelopmentInsightsMartechProducts

6 Important Skills for Project Managers

When you’re a project manager, you tend to have a lot of things on your plate, and it can be difficult to get them all right if you don’t possess the necessary skills. To help you, we’ve put together a list of six skills that help project managers experience success on a regular basis.

Keep reading to learn what skills you’ll need to cultivate to make an impact on your business.

1) Empowering Individuals & Collective Teams Can Take You Far

Although the word “project” is in the title, one of the biggest parts of being a project manager is actually the management of your team. In most cases, companies that encourage the empowerment of their employees have been shown to have the highest records of growth and long-term stability.

When you as a project manager know how to empower your team and encourage them to become the best versions of themselves, you encourage both their growth and the growth of your company. Empowering women is especially important. And as any successful executive or business owner could tell you, happy team members make for higher rates of productivity, sales, and customer satisfaction.

So if you haven’t yet begun to empower your team members to take initiative and introduce their own ideas into your everyday business practices, there’s no better time than now to start.

2) Planning is an Absolute Must

As a project manager, you play a major role in decisions both large and small. In fact, you’re likely presented with more than 10 critical decisions over the course of each day, and in many cases, those decisions will have an impact on the long-term and short-term growth of your company.

So it goes without saying that making decisions that reflect a larger-scale plan is a must.

First, though, you need to successfully plan both the big picture and minute details of each project from the get-go.

When you do this successfully, you increase the chances that your project will go off without a hitch, and you help empower team members to ensure the completion of vital steps within the plan.

3) Know How to Appropriately Communicate with every Generation

Once you’ve come up with a plan, it’s also necessary that you know how to effectively communicate to each of your team members. If they don’t understand exactly what’s expected of them, you run the risk of running into problems later on.

The most successful project managers know how to tailor their explanations to the various generations according to their particular communication styles.

Baby boomers, for example, tend to communicate best in face-to-face settings, whereas Gen Zers tend to demonstrate the highest rates of comprehension in digital settings.

The ideal communication style often varies from one generation to another, but more so from one individual to another. That’s why getting to know your team members and their individual communication styles can help you ensure smooth transitions between each step in your project management process.

4) Time Management is Essential as a Project Manager

If you’ve adequately planned out your projects, they likely have a projected completion date. It’s at this point that effective time management becomes a necessary skill if you want the project to be completed within that projected timeline. To do this effectively, you need to have a clear idea of your team members’ respective skills, the resources available, and the resources that will be necessary to ensure timely project completion.

5) Make Sure You Know Your Stuff

The market is constantly changing, and your knowledge of your field needs to adapt to reflect those changes. The most successful project managers know that their learning is never done, and they actively look for opportunities to know more about their job, current market trends, and the elements that affect both each day.

To put it simply, make sure you know your stuff. Because the more actively you approach learning, the less likely you will be to enter a project with outdated knowledge and information. This will then enable you to make informed decisions about the necessary timelines, tasks, team members, and overall plans for each project.

6) Know When You Need to Negotiate with Peers and Clients

With the willingness to learn comes the knowledge that you won’t always be right. If you can embrace that knowledge and put it into action when interacting with peers and clients, you’ll find yourself miles ahead of other project managers. This is because project managers who approach complicated situations with this mindset tend to be more successful in negotiations than those who approach the same situations with the thought that they, and only they, have the answers.

Simply put, an accomplished project manager knows when to stand up for their thoughts and ideas and when to compromise.

Conclusion

Part of being a project manager is knowing how to manage your projects effectively. If you take the time and energy to cultivate the skills we mentioned above, you’ll be well on your way to achieving the success you’re looking for.

Good luck!

DevelopmentInsightsMartechProducts

How To Promote Your Business With eBooks – 21+ Tips (Infographic)

As a digital book, eBooks are easily available and can be accessed from a variety of devices, which makes it an excellent digital marketing tool to promote your business or services. As a long-form content format, eBooks are research-based, informative and a go-to source for all the information one needs about a particular topic. More importantly, by creating an eBook, businesses can portray their professional knowledge & expertise, improving their brand’s credibility and generating potential leads.

However, creating an eBook is not an easy task. As a long-form content, if your eBook is not engaging or interesting, it wouldn’t yield the desired result. Thus, the first tip is to research your target audience to know what they want and offer them an excellent piece of content that can also be a great resource. When creating an eBook for promotion, businesses also look to fill in the ‘content gap’ in their niche market. This could be anything that they feel provides value to their customers, helping them to better understand the products and services they are offering.

Another reason for the popularity of eBook marketing is because it is a cost-effective marketing technique, which can keep bringing in results (leads) long after its first published. If you want to make use of this digital marketing technique to promote your business, then the below infographic can help.

This infographic comprises of 21+ effective eBook marketing tips. These are tried and tested methods that will help you garner maximum results once you publish your eBook. Thus, if you want to know how to promote your business with eBooks, then check out the infographic now. Also, for further details, you can refer to this comprehensive guide. Plus, for reference purposes, you can download this infographic for free!

21+ Tips To Sell Your Business With eBooks [Infographic] by the team at BigRockCoupon.inE-book-Marketing Infographic

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A Few Things Every Software Tester Should know

With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.

Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.

So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.

#1 Why are you interested in becoming a software tester?

Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.

#2 What exactly is software testing?

Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.

Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.

#3 Meet other testers

Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.

So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.

#4 What is your understanding of the ‘bug’?

Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways

Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.

#5 White and black box testing

The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.

The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.

To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.

#6 Regression testing

When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.

The regression test strategies may differ from company to company.

#7 Mobile Testing

Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.

Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.

Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.

#8 Write about your journey

There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.

There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.