Mobile apps are so valuable in expanding businesses that even small platforms like Instagram management services do not want to lag. After going through everything to design a perfect app, you notice that you are just at the beginning of your road because it is tricky to get users to download the app.
You already know how to run a campaign on Facebook and Instagram, so in this article, you will read about 6 essential tips to increase mobile app downloads from your Facebook and Instagram ads. The last one is extremely underestimated. Then stay tuned till the end!
Increase mobile app downloads from your Facebook & Instagram Ads
Given the data, among all social media, Facebook is the top and Instagram is the sixth platform with the highest number of active users.
So it makes complete sense if you try to increase mobile app download from your Facebook and Instagram ads.
Increase mobile app downloads from your Facebook ads
To understand better, let’s start with Facebook with its better chance of converting users to boost the app download, shall we?
Start from users with more potentials
If you wanna increase your mobile app download, start from users who are more likely to download your app.
Your now customers
70% of your customers are likely to convert and download your mobile app. So start from them and retarget them on your Facebook ads.
Don’t show the ad to just anybody
There are types of audiences who are either impossible to convert or there is a little chance for this matter! So, avoid targeting these types of audiences if you plan to boost your app downloads through Facebook ads.
According to rule 7, a user normally engages with your brand 6 times before they convert! (The seventh engagement is the act of conversion). To increase engagement or story views on Instagram, considering removing ghost followers.
The cold audience is at the beginning of the customer journey and there is little chance to get them to download your mobile app.
They are barely targeted in campaigns unless it is a brand awareness campaign.
Other than that, make sure to choose the right device! If your app is android compatible only, don’t show your ad to users who can not even download your app!
Data connected users
A personal question! When you download an app, are you normally connected via WiFi or cell phone data?
Your answer applies to your audience!
Then tick the check box!
Don’t underestimate CTAs
Adding CTAs to your Facebook page can increase the click-through rate by 285%.
Since you want to increase app download, make sure you choose “Download”
Make your audience wonder
Display appealing video ads of your application in use and make your audience wonder. It works so much if it is the game app you want to get users to download.
Increase Mobile App Downloads From Instagram Ads
Before anything you should know that to run ads on Instagram, you should connect Instagram to your business Facebook account.
All the tips to increase mobile app download on Facebook applies to Instagram ads as well. There are, however, news tips worth mentioning. Here they are.
Use seven hashtags to increase the findability of your Instagram ads and your mobile app download as a result.
- One hashtag must be your brand; For Instance #Sony
- One hashtag must be what your brand owns; for instance, #weareForeverFaster
- Five community hashtags; such as #running #fintess #instagramfitness
Blend your ad into your organic Instagram posts
Your ad will remain in your feed with your Instagram organic posts. Then blend it.
The final step to increase mobile app download from your Facebook and Instagram ads
The final step to increase app mobile download via Facebook and Instagram ads is to measure your performance and improve your strategy.
Whether or not this is the first campaign you run to increase mobile app download, it is not going to be perfect, neither is it your last campaign, hopefully.
Make sure you measure your strategy to find out its bugs and come up with the flawless one in the future. Of course, Instagram and Facebook insights are a great help in this matter.
The writer is Zahra Zakipoor, a junior digital marketer and a travel freak who survived the quarantine during the COVID pandemic. She is working with Realtormate as a freelancer now.