Category: Startups

Business Strategies that Give Your Restaurant an Edge over Others

Miley on May 15, 2019

Every restaurant owner wants to earn profits by providing the best service to their customers. From elegant decor to the chef-curated menu, they want to cater to every customer requirement. Today, the food industry is flourishing at a fast pace. People love to visit themed restaurants for fine dining with their friends and family. They expect complete value for money. Hence, it is important to incorporate a few strategies that can earn profit and consumer goodwill.

Are you planning to open-up a multi-cuisine restaurant? Do you want your customers to revisit your restaurant? Do you want maximum recall value for your brand? If yes, then you can consider the following business strategies:

1. Update your customers on the new menu

For a restaurant, it’s the menu that is the core product. So, whenever you have a new line- up of the best cuisine delicacies, it is essential to inform your loyal customers. If there’s a menu update, occasional discounts or a food festival over a weekend, ensure that you inform your customers through SMS marketing or email marketing. Customers use their Smartphone to check messages as well as emails. Hence, they can check the message and email and visit your restaurant accordingly. It will enhance your brand awareness and also increase the recall value.

2. Implement a food labeling software

People today are making better lifestyle choices. And many people who love food are also health-conscious. They want to know the food ingredients and the nutrient quotient of each platter. It helps them to keep a count on their calories and carbohydrate intake. It is here that you can opt-in for food labeling software, which lets the customers know the ingredient and the nutrient content in a platter. It helps customers to order for their best dishes and maintain a food balance. Another thing to consider is to use a restaurant bookkeeping expert to maintain your accounting system to ensure accurate financial reporting and maximum profitability.

3. Work on the ambiance

Your restaurant ambiance needs to be thoughtful. Today, customers are not just attracted to the menu, but also the ambiance and the theme. You can have a distinct theme in your eatery or restaurant. For instance, if you are keen to position yourself as a Tibetan restaurant, then you need to implement the required aesthetics that will create the correct backdrop. Your ambiance will complement the food platter as well and result in an immersive experience. Check out some rooftop bars that have amazing ambiance here.

4. Include a suggestion box

Every business wants to generate happy customers. And when you listen to your customer, it makes them happy. Every customer has suggestions they want to share. If you listen to these suggestions, it might carry valuable perspectives that will help you to enhance your business. Hence, you can keep a suggestion box in your restaurant. Alternatively, you can also request your clients to email your suggestions.

Going forward you can arrange for freebies or promo codes for customers who share the best suggestions that you decide to implement. It will help you bond with your customers better, increase sales and customer goodwill. These are some of the essential business strategies that will help you flourish your restaurant business manifold. You can also add another strategy that you deem fit.

Development Insights Startups

Have an Idea? Things You Can Do to Start an Online Business

Miley on March 26, 2019

Going global has taken a whole new meaning in the commercial world. It is no more a question of physical presence. All that matters is how active your business is in the digital world.

Online businesses do not have to face traditional hurdles. There are no expensive overheads, and you can protect yourself from slow scalability rates. This is why the virtual market continues to grow. An eMarketer forecast predicts that retail e-commerce sales will reach up to $4.058 trillion in 2020.

Source

Despite the increasing numbers, it is a fact that not every online business will morph into a huge success with instant exponential growth. According to many sources, over 90% of all Internet business startups fail in the first 120 days.

The question is, how does the rest 10% survive through this period? What leads them to success?

Every individual or a group entering into the realms of digital world proceed with an idea. It is the realization of an opportunity, exploration of resources and the marketing strategies that allow them to grow.

Amidst the dense crowd of digital entities, ending up as a failure is always an option. However, you can enhance the possibilities of success if you know how to commence and upgrade your venture.

Here are some things you can do to start an online business

Find the customer needs

It is possible that the product you want to launch already exists in the market. You do not have a chance to establish your name unless you offer a unique incentive to the public. The trick is to find the loopholes in existing products and then fulfill the customer needs accordingly.

You can visit online forums and analyze the problems that people face with current products of similar nature. Or, you can conduct keyword research to find the words that most people are searching for but do not get sufficient results. Next, you can visit the websites of potential customers. There you can take notes of what they are doing to fulfill the market needs and how you can do better than them.

Multiple marketing approaches

You must sort out your web assets with sophistication. Everything ranging from your website to your social media profiles and hosting accounts must be in order.

Remember, the key is to stand out among hundreds of other businesses. And for that, you do not have to publicize using all media channels. Use only those that hold the potential to maximize the benefits. For instance, you can link Facebook posts with the site blog where you educate, inform, and entertain people.

All relevant web assets should optimize the brand. The content shared on each forum must have relevant keywords. They should fall into an integrated market plan. Along with this, each media avenue should have updated and latest information about your company.

Keep customer records safe

Every business has a legal obligation to protect customer information. However, at times the owners fail to keep their customer records safe. This results in security breaches and data theft that brings bad reputation.

There are different data software and applications that you can use to keep the information safe. You should also store information on other devices and create secure backups. When you are working as an online entity, it is inevitable that customers will enter their details in your database. This asks for top-grade security.

You should update your system regularly and implement certain controls. The access to all such info should be restricted to specific employees.

Establish a positive reputation

Running an online business is all about reputation. One mistake can tarnish your brand image causing an overall decline. The key is to monitor online reviews. You can launch a Google Alerts notification for your brand name. This will allow you to inspect every mention of your company on online portals.

You must design a set of social media guidelines. Every person who talks about your brand online should follow them. Also, start to give away free expert content. This can contain videos or articles that people will find useful. You can include a sharing option below the content so that the audience can help others with this valuable information.

Stay online 24/7

Without a stable internet connection, you can lose out the orders and miss customer queries. When the visitors face silence for a long duration, they eventually turn to other companies of similar nature.

Source

The auto industry is a great example of increasing global competition. There are portals like we buy cars that are operative day and night. They provide services like free car valuation to the visitors of every region. This helps to enhance the confidence levels of the customers.

Another element of staying online means that you should try to be active in relevant industry forums. Be present on the social networking websites where your target market usually discusses their queries and reviews.

Be persistent

The chance of any business to become successful overnight is very low. There will be moments when you lack motivation. And constant failure might kill your passion.

Even though it is not easy but if you change your game, you can get hold of a fair market share. So stay persistent and focus on your goals. Modifying strategies is a part of the game, and you should be ready to do that when circumstances ask for them.

Running an online business comes with its attached risks. It is not easy to establish your name in the market and secure a reputation. Growth in this realm asks for struggle, sacrifice, and constant upgrading. Basics like marketing, customer relations, and unique propositions are the tools that serve the purpose.

Play the right cards in each area and watch your business grow leaps and bounds!

Startups

3 Things Needed by Startups to Be Successful

Miley on February 21, 2019

There are so many things that can be said about why startups fail and the truth is that most new businesses end up closing their doors much sooner than what owners want. It is really important to be properly prepared, which is easier said than done. While there are various things that can be highlighted, here are some things that modern startups do need to take into account if they do want to be successful.

Proper Market Knowledge

Numerous entrepreneurs end up enamored with the ideas they have. This often leads to problems because they are just way too focused on what they think works. In order to solve this, the solution is to just learn all that you can about the market.

Keep in mind that it is rare to see entrepreneurs that switch industries and end up being as successful as in the original one. The founders that do have a deep domain expertise tend to be much more aware of market opportunities, customer needs and how the competition can impact everything.

Using Modern Technology

Even if market knowledge is high, still using the same tools that were used years ago can lead to problems as the competition adapts and does invest in technology. Startup owners need to know what technology can be used in order to improve the entire business, which involves a lot of research.

As an example, it is quite common to see businesses training new employees with a use of a screen recorder for Windows 7. The common choice is using software like Movavi Screen Recorder with the idea that it is easier to train someone with video content that involves the influence of the owner.

As Much Data As Possible

In order to sign partnerships, earn funding and even making smart business decisions, a lot of data is needed. You need to be sure that you gather all the data that you can. This includes data about the industry or the market that you operate in and about what is happening in the startup. The more data is gained, the higher the possibility the business will be successful.

Insights Startups

How Well-designed Triggered Emails Help Your App Startup Stand Out of The Crowd

Miley on February 5, 2019

#triggerwarning: If you aren’t using triggered e-mails, you’re leaving money on the table! Triggered and transactional emails are often overlooked by new companies because people tend to consider them as less important than making a good product or having a nice website and neat landing pages. However, these emails are the outer spin electrons of your marketing molecule — those emails are the everyday connection between your product and your audience. You may have to pay more attention to them, treat them gently. Good copy won’t be enough; you need a stunning design for these emails too because it’s the medium that new leads, users, or customers see first.

Credit: Shutterstock

What are triggered (and transactional) emails?

Triggered emails are a subset of a larger group of marketing emails — those which are sent based on some kind of action. It implies some level of automation and preparation. These are NOT like emails that you write to your partners or clients on the fly. The trigger could be anything. The most used and common triggers are connected to payment services and purchases. We call this little group of triggered emails _transactional emails_. These are the messages you get after you order something on Amazon: a confirmation, a receipt, shipping updates, etc. There are many different things that could trigger an email. My favorites are the Welcome emails of freemium or free-trial offering startups. This is the moment when your website visitor became interested in your product and ready to try it. The welcome email is the first “real” and “personal” communication between a company and the new customer.

The open rates of triggered emails are so high because…

They are contextually and temporally relevant to the recipients. It’s about something they did and should be close enough in time that they remember it well. If the triggered email’s subject line is well-aligned with the context (triggering event), the probability of opening the email goes sky-high. Why? It’s purely a psychological matter — we are reinforcing our own decisions about things that we’ve already expressed interest in. The timing also a helping factor here: the email comes immediately or shortly after the event that triggered it — it helps the feeling that it is connected and important. So people tend to open these emails ~70% more often than any other kind. So what prevents you from using them? Hopefully, you’re already doing some kind of automation and sending triggered emails. Now I’ll help you to get the most out of them.

Timing and context matters when sending triggered emails

It’s true. Let’s examine closely my favorite triggered email scenario, the Welcome emails. You sign up to try a shiny new tool that will help you conquer the world by reducing your time doing some horrible busywork, let’s say ……….. (pick your least favorite task, I don’t want to insult anyone). The minute you enter the app you get a welcome email (it’s often coming from the CEO of the company). How does this email look? Boring. Why? Because most of the marketers think that a plain text email will look personal. Also, there is a legend that the plain text message will land in the Primary tab (which only applies to Gmail) or easily avoid the spam folder in other email clients. Does it really serve to get into the Personal inbox — the holy Primary tab — with your Welcome message? Do you want it to be read immediately? While you are thinking about the best way and time to send out the welcome email or any other triggered message, please remember this piece of advice: immediate messages could be nice, but please do not distract people from your own context with the connected triggered email. The worst case scenario coming from an old e-commerce tale, a webshop marketer had the idea to up-sell things in a triggered email followed by the initial webshop order offering a 20% coupon code. Timing was the only problem. They sent this email before the checkout had closed. The visitors of the webshop who had seen the incoming email and had opened it before the end of checkout easily applied the 20% code and bought their very first item for 20% percent less price… That was not good for the revenue of course. Timing is important but sadly, good timing alone is not enough.

The design is the delicacy you’ve been searching for

Delivery to the Personal inbox may not be the best for marketing and product related emails. People tend to delete messages that are sent to their Personal sanctuary, but then turn out to be marketing material. In the previous example, the Welcome message is surely marketing material, but everyone will see it. Then why does everyone try to deceive their leads and fresh customers with plain text designs? Your message might be better placed in the Updates or Promotions tab (in Gmail) or to the “Other” folder, however, it has to be exceptional to stand out amongst the others. You need a hilarious copy and/or stunning design. The branded design is a must-have, but a nice design or image that drives interest is clearly the first step. If the visuals are on brand, it leverages optical continuity, while any additional creative and eye-catching thing would do the job to pin down the reader of the email and entice them to read further. A well-designed layout, a flashy image, a funny GIF — all of these could serve your goals.

Inspiring ideas of well-designed triggered emails

Let’s start with Asana and a traditional Welcome email, my favorite type. They decided to have a simple layout, with a simple picture and a really compelling button (CTA). While they help in the onboarding, they redirect the readers to their mobile apps, with the same sort of app download Block that a wide variety of companies could use at the bottom of their messages. While I promised not to show any triggering event that is connected to payment or purchase, don’t think that you’ll get away without seeing some e-commerce examples. There are numerous opportunities to send triggered emails in the e-commerce world. Check out this example from Debenhams. They send this remarketing email when looking at one of their products without buying. Why? To help you remember them when you make the final choice. As you can see, this email is not the average, nearly plain-text, triggered an email. They sent a comprehensive email with a complex layout structure and different content blocks for different little goals. You may think, that the hardest part in an email like this is to set-up the automation, but in fact, the most time-consuming part was the email design itself.

Wrap-up

Fortunately, there are tools like Chamaileon.io that you can use for designing emails and templates, quickly and easily. With a drag-n-drop editor and ability to tweak complex elements, an email design like the above can be done in hours. To identify the right events you can use as triggers, I suggest talking with your colleagues and holding a brainstorming meeting.

SaaS Startups

How Do I Know I am Hiring the Best iOS Developers?

Miley on November 7, 2018

The market for smartphones is increasing constantly and usage of mobile applications has increased a lot. Apple has been known for their innovative features and every year they introduce some innovation that amazes the world. As a business owner, you have two options for developing a mobile app. The first one is developing a mobile application with your in-house team and the second option is to hire an app developer from an eminent mobile app development company. The in-house developer is not affordable for small to medium size companies, as once application is built, there are no further tasks for mobile app development. That will lead you to the second option which is hiring a mobile app development company. So as a business person, you might have decided to build an iOS application for your business but you don’t have an idea how to hire an iOS developer that provides you with the best iOS application for your business without ruining your project, money, and time. Before choosing any app development company, you need to ensure a few things that give you a better idea about the company and their development team’s skills. Here we are trying to provide you with a few key factors you should consider before hiring an app development company.

Past Projects

This is the key aspect that needs to look. You can request the iPhone developer to display some of their past work for your acknowledgment. Please ensure that all those links are live and available to download. It will be an advantage if a developer has developed something similar to your application.

Past clients’ details

This is another key factor to identify best iOS developer for your job. You can talk with their past clients and understand what are the pros and cons of app development company. Moreover, if you get a chance to speak with the client of the same industry then it will boost your confidence while hiring iOS app developers. You can ask their past clients about how company handle timeline, manage the project and resources, communication skills and many more. Through all these questions, you can set your mindset and able to deal with work was chosen development company.

Proficiency

This is an important factor as every application has unique features. Before hiring, you should ensure that they have the expertise for the features that you are looking for your application and able to give details what is the procedure they will follow to complete the required functionality in your application.

Experience

Another important factor that you need to check before hiring app developers. Experienced developers can provide you with the best quality code and error-free application for your business. The bug-free application will help you increase your user experience.

App Support

This is another most important factor that should not be ignored. Every application requires some support after completion of the development and that should be properly managed by mobile app Development Company as it will allow you to improve your application once it launches and live on the app store to download.

Other development services

Application development is not enough for any client and every client expect more than that like quality assurance, business analysis, launch application, post-development support etc. So based on their different services, you can choose the best development company for your application.

Good Communication

Communication is another important factor while choosing an iOS developer. The developer should be a good communicator and able to communicate easily as communication gap will surely affect your project. You should ensure that iOS developer asks all the requirement related questions at the initial stage of the project so your project can work smoothly. The developer should also be able to suggest good ideas for your business so you can generate better revenue and having a few USP features in your business application.

Updated With the latest trend

The iOS developer should be updated with the latest trends in iOS. iOS developer should able to code in Swift language rather than Objective-C. The main reason for Swift development is that you get an idea about the developer and their approach towards new technology. Swift programming language is quite clean and time-effective compare to Objective-C. Another advantage of Swift is it’s cost-effective as well as more productive.

Monetize App

Most of the business applications are developed to engage with consumers as well as generate revenue for the business. You should also need to understand their strategy for generating revenue from your application. There are many monetize technique like in-app purchase, pay per download or display ads. App development company should able to give you the best advice to generate revenue from available option.

Summary:

Based on the above details you can identify the good iOS developer with the following qualities:

Have the quality of works done
Keen to learn new technologies and a good approach to develop new skills.
Understand your business and help to find the best way to make your application popular into the market.
Work with you as your technology partner, not as just developer.

Startups

Do you own a business? Importance of Funding

Miley on October 29, 2018

Many dreams to start a business but don’t have an adequate amount of funds, so the dream remains as a dream. Business is nothing but a platform for the exchange of products or service with respect to money or any other service but starting a business is a huge decision because we invest lots and lots of money in it.

The main motive of a business is to delight the customers and try to acquire more customers along with a proper plan and strategic management. According to Michelle Dipp, a life sciences investor and venture capitalist, “There must be an appropriate vision or goal for starting the business. If you plan to pitch to investors, you must understand that investors don’t just put money on products, they invest in the future. The best way to foresee the future is through company’s vision or goals”. Like humans, the business also undergoes various stages such as:

Budding Stage

This stage is the starting stage of any business. Here the businessman or the entrepreneurs need to define the pathway like where they want to take their business after a certain period of time. This is one of the crucial stages. The budding stage defines the initial stage of the business. The businessman needs to water it every day with efforts, hard work, and other factors to make it strong day by day.

Growth Stage

The growth stage is otherwise known as Survival stage for the business. The times come when business face cut-throat competition from the competitor, here the team should perform really well and generate their unique selling proposition.

Maturity Stage

In the maturity stage, the growth of business tends to be in the break-even point, no profit no loss. Here a new strategy should be implemented, and business should re-enter with new product and service so as to earn a profit and acquire customers.

Decline Stage

In this stage, business is in the position of winding- up. The ideas don’t work, the customers are retained by the competitors, or maybe they don’t have funds for further proceedings.

Be it a start-up or a renowned business; there comes a certain period of time where every business requires funding or loan. Various business websites and vendors provide funding and loans for starting a business.

There are various types of investors like angel investors, venture capitalist, personal investors, peer to peer investors, etc. The investment can be a purpose for assets, capital, furniture, etc. Financing is required in every arena like employee’s salary mostly running the payroll, maintaining the inventory, etc. A business owner or entrepreneurs fear from borrowing money, so they start and accelerate the business but due to lack of lump-sum amount they need to shut down the same.

What are the necessary points which should be taken care of while searching for a funder or a lender?

Terms and Condition

When an investor invest in your company, he/she will obviously enter into the contract with certain terms and condition, make sure you have properly read out all the conditions and have made all the points clear and the agreement is made in a way that both the parties are mutually benefited.

Make sure you are aware of the history of the investor

Partnering with someone is a big decision, make sure you have proper communication regarding the same. Try to understand what all other companies in which he/she has invested are? Was the investment for a short period of time or a long period of time? Why the contract got over? What is the type of industries he/she has invested?

You can check out with this popular financial institution https://www.libertylending.com/ to get funds for your business quickly.

What is important?

To maintain the working capital

The foremost important part of a business is to maintain and keep consistency in respect to capital. The working capital includes furniture, employees’ salary, office equipment, and other administrative responsibilities. If the business is in the mode of expansion, it will require extra workforce and space and this will increase cost and if the business is in the constraint of only loss, this will require amount and can be raised considering market trends.

Recovery or meet the accident expenses

Accidents can happen at any time or any moment like fire in the building or certain asset brokerage or short-circuiting. This will again incur a cost. No doubt there is an option of business insurance but this will just help in making the burden less, but still cash flow is required. Consider a factory outlet where workers are always prone to accidents, machines often break down, this needs proper care and safety measures, and these factors cannot be fueled without money.

Maintaining a relationship with Key account manager

Every firm requires a key account manager for the investor, to hire an experienced professional so that investors can be backed-up for the same. Key account manager helps in maintaining a good relationship with clients helps you in financial terms and helps in accelerating the growth of the business as well.

Introducing a new product

New product development is usually becoming forte for the firm. But product development again requires huge money because it will involve testing, workforce planning, digital marketing service, etc.

Mode expansion

Sometimes when the business is growing at a faster pace and is able to acquire the customers, and the team decides to expand in different corners of the cities or PAN India, money is the first and foremost thing which will be required for the various purpose for financing, increasing the inventory, etc.

Small projects

There various companies which undertake projects on a contract basis or cloud software, basically here the companies tap the investors known as crowdfunding.

Conclusion

Business is an ongoing process. Funding can be required at any point in time, but finding the correct and appropriate ways of funding and finding the investors must be chosen wisely. There is a big market of investors and loan providers, but everyone cannot be trusted. Firstly, understand the benefit of funding; what are the risk involved along with the Pros and cons of funding. Why is the investor interested in your company? Most importantly make your strategy strong so that the funds are used in a smart way, and you incur profit from the same. Funding can be on the basis of profit sharing as well.

Insights Startups

Indispensable Things You Must Consider When Hiring Mobile Application Development Company

Miley on September 10, 2018

The business is depending on mobile as mobile application market has grown significantly and playing important role in any business. Technology has growing day by day and small to large business is required to having their mobile applications. Therefore, it is unacceptable to make mistakes while hiring an app developer. You should be sure and careful before hire any app developer as it will make and break situation for you.

We are showing some common mistakes that you should avoid while hiring a mobile app developer for your mobile application.

Confirm the credibility of mobile app developer

This is the most important step before hiring an app developer or mobile app development company. You should ensure their skill sets; their portfolios, their past clients and much other required stuff. Also, try to connect with their past clients and discuss their experience with them, so you get a better idea before hiring any app developer.

Schedule an interview with the developer

This is another important fact irrespective to the company you should take interview of the mobile app developer who will engage in your project. You can better understand the developer’s skills, thoughts and whether s/he enables to understand your requirement or not.

Source: Pixabay

Don’t choose price instead of skills

We agree that budget main constraint of any project while hiring app developer for small and medium size company but that doesn’t mean you should give priority to price over technical skills. You should ensure you hire best app developers who have the right skill for your project and quite affordable, as well.

Don’t be in a hurry to go live

Developing a mobile application is not an easy process. It is a teamwork of all the stakeholders, designers, developers and QA team. None of the developers can able to create an application in no time, so beware from app developers who are promising to complete your application in a few days.

Expert in niche

You should hire an app developer who has worked previously in your industry, as it will give you confidence that they will complete your project successfully. Less knowledge of your niche will give you bad results and you have pitiable mobile application.

Source: Pixabay

Not owning your intellectual property

While you hire mobile app development company or hire an app developer, you should do contract with them for rights of your ownership of source code as well as other properties those are used in your application. It will be useful if you want to upgrade or any changes with other company.

Don’t continue with the unfinished team

You should be in daily communication with the development team and check the daily progress. At a certain level, you might feel that they are behind from the actual time & products are also not up to the mark and will not be able to achieve the deadline. At that time, you should move away from them and hire professional app developers that can fulfill your requirements and complete your project on time.

Conclusion:

We have tried to cover a few common mistakes business owners should avoid while hiring app developer. The world is full of competition and if you desire to stay ahead of your competitors then you should hire app developers who are professional and dedicated to their work. Theunpluggedweb is one of the best mobile app development company in the USA with the team of dedicated developers who are always keen to provide an innovative application for your business. We have expertise in iOS, Android, iPad, and many other technologies.

Products Startups

Online Videos; Why Are They So Successful?

Miley on September 3, 2018

If you’re a regular Internet user, you’ve probably seen more than one online video and more than two in the last few weeks. Don’t you find it much more comfortable to see the information you were looking for in a video, with images and a voice that explains it to you?

Online videos have become one of the most used tools by app development companies. It facilitates the promotion of their offers and services and reaches different sectors of the population. Although different individuals have different interests, they share a common interest: the use of the Internet.

We all know that the internet is available to any person, regardless of his/her location.

Advantages of online videos

However, online videos have many other advantages. Keep reading, and I’ll tell you the most relevant ones:

Low production cost

The ease offered by technological advances to be able to record on portable media such as mobile phones has made it possible for online videos to be possible not only for big companies with large capital. Online videos can be used by small businesses and even local businesses. It is not necessary to make online videos that rival the Hollywood blockbusters. However, you should not publish videos that offer a bad image of your business.

If you are a large company that has television ads, you always have the option of linking your online video with the advertising spot, creating synergies. Also, since the Internet allows you to measure the interaction of online video with the user, this will allow you to improve the effectiveness of television advertisements.

Do online videos impact on a company’s image?

It refers to catching the attention of the receiver. Online videos are important given its high attractiveness, which also allows certain brands or products to be remembered more easily.

Another important aspect of online videos is that it improves the differentiation of your business against competitors. It allows you to connect with the receiver through the images and emotions that you can awaken in him. All this translates into an increase in user confidence. It is necessary to note the need for creativity as a decisive factor for a video to trend or not. If you are successful, it is likely that your online video will be shared by the different social networks (the famous and sought after viral effect). This will increase your visibility and boost your sales increase.

Improve the permanence time of your web page

What is that? So simple: it refers to the time in which a user is on certain pages. Statistics have shown that users spend more time on websites that have online and explanatory videos than on those that does not.

It also improves SEO

It is also important to note how online videos improve the SEO positioning of your website. It is known that Google loves videos. So, if you add some videos to your website, you will improve your ranking position on Google search.

Do not let them copy you

A common and quite penalized practice by Google is the copying of content from other websites. However, copying an online advertising video is much more difficult. Therefore, in addition to enjoying greater security that you will not be plagiarized, you make sure that this one will be unique.

Do you want to make online videos to boost your business?

It is important to make online videos that will promote the image of your company. You should meet with top web development companies to hire WordPress developers to help you create websites where you can easily use online videos.

Do you want to make online videos?

Follow these steps when creating your website.

The first step is planning.

It is essential to determine, before its development, what are the objectives you want to achieve with your online video. You also have to know your target audience and be able to direct your video towards them.

The second step focuses on the recording of the online video itself.

It is important to clarify the importance of short videos, which provide more advantages than long videos. This is due to several reasons. In the first place, users do not usually watch long videos. It is also easier and faster for companies to create several short videos than a long one. Finally, the editing phase of these online videos is much simpler. It is also necessary to take into an account that there are many users who watch videos on portable platforms, whose reproduction is faster if those videos are short.

The next step is the editing of your online video.

A good tip is to insert the link to your web page in the video. In this way, if the user is interested, he can access your website to get more information. Another important thing is to include the logo or title that identifies and shows what the video is about. This will make it easier for the user to know what they are going to see. And, finally, you cannot stop making “a call to action” by encouraging the recipient to use or buy what offers.

Now that you have your online video upload it to YouTube.

Do not worry if you have no idea how to do it; it’s the easiest thing to do. First, you have to create a YouTube channel for free. Then you only have to upload the video by adding the relevant information. I recommend that you do not forget this last one since fields like the title or the description make it easier for the user to know what they are seeing.

Approve!

If you want to increase the visibility of your online video, you only have to upload it to other social platforms, such as Twitter or Facebook. This will multiply the number of visits and the possibilities of sale.

Do you want to know the success of your online video? Well, go to the number of reproductions and statistics that the video shows you and thus measure your results.

Author Bio:

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

Startups

Awesome Tips to Create a Distraction-Free Tech Team

Miley on May 8, 2018

No matter how hard we try sometimes, we just can’t seem to find enough time to handle all of our work-related and personal responsibilities throughout the day.

Distractions are running rampant in our society with the advent of email, smart phones, social media, and so many other technological advances that seem to suck up our time.

If it’s not one distraction vying for our attention it’s another.

You’re probably tired of your phone and text messages coming in at all hours of the day and night. Are clients always emailing looking for status updates?

It’s time to learn how to navigate these major distractions. But how do we do it?

This isn’t going to be easy, but you can learn how to focus, get in the zone, and eliminate distractions so that you can stay there when you need to be productive the most.

How to Use Time Blocking to Get in the Zone

At regular intervals in our lives, we have these large lists of responsibilities that we have to accomplish. And no matter how hard we try, we never seem to make a dent in them. The responsibilities keep piling on and there is never enough time to get everything done.

Or is there?

Maybe you just aren’t using your time wisely. Maybe, if you focused on a concept called time blocking, and eliminated your biggest distractions for a short while during the allotted blocks of time, you’d have an easier time completing projects on your to-do list.

What is time blocking and how does it work?

First off, add everything on to-do list to your favorite digital calendar, an online time clock like Clockspot, or put it in a physical date book if you prefer to have a hard copy.

By doing this, you will have allotted a specific date and time to complete each one of your most important action items on your list. Make sure you’ve blocked off enough time to complete each specific item.

Why schedule my to-do list on my calendar?

By putting it on your calendar, you’ll realize in your subconscious that these tasks are important enough to schedule them. So you will take them seriously and work on them in a focused, less distracted manner.

If you truly want to enter the zone and accomplish amazing things in very little time, you’ll avoid your biggest distractors and begin working on your calendar full of important tasks without any interruptions.

Work on the Tasks That Are Most Important First

As you look over your to-do list, there’s no doubt that a few key, important tasks are going to immediately jump out at you.

Everyone’s list has things that they want to get done and things that they absolutely have to get completed, no if’s, and’s, or buts about it.

As an example, let’s say you need to set up a crowdfunding campaign. You’re using the site to raise money for a vacation that you desperately need to relax, unwind, and regroup.

Since this is such a big priority in your life right now, you should add to this task to your calendar first. That way you’ll be able to focus on it immediately.

When you work on your most important tasks quickly, you’ll feel a lot less stress because you’ve eliminated these challenges from your to-do list.

Plus, you’ll even have more time available to take care of the less important items on your list. Or you can just kick up your feet and take a break for a little while because you deserve it!

Startups

How Technology is Changing The Construction Industry

Miley on November 15, 2017

It’s no secret that the construction industry is at the moment battling against serious efficiency and budget problems. One of the main reasons behind this problem has to do with the fact that construction is considered to be a traditional industry with a noticeable degree of resistance toward change. Nonetheless, the advent of new technologies has started turning things around. More and more automated processes are introduced in the course of a construction project. On top of that, decision-makers within the industry appear to get more open toward digitization and ready to rely on cutting-edge technology for completing their building projects.

‘Modernise or Die’

Less than a year ago, the British construction consultant Mark Farmer released an extremely interesting report regarding the need for construction to become more digitized. The title of the report is ‘Modernise or Die’ and it describes the current problems that the construction industry is facing in terms of efficiency and poor decision-making. According to Farmer, it is indispensable for the construction industry to change its core practices and embrace the use of digital tools in the construction management procedure – as many times proven by companies such as DirectorSteelStructure. Otherwise, it’s very own existence is under serious threat.

5 ways technology is disrupting construction

Thankfully, it appears that the industry has started to listen to the above-mentioned points. That’s why we observed lately an increased presence of technology on-site. Without further ado, here are five of the most essential ways in which technology is transforming construction:

Construction software

First and foremost, construction software is revolutionizing the project management process. From its initial design to its completion, construction software can help you keep good track of what’s going on. Furthermore, it empowers communication between the construction site and the office. All the different project agents are in a position to send and receive updates in real-time. This results in fewer mistakes and increased productivity. If we also take into account the perplexity of many construction projects today, it becomes apparent that the implementation of real-time project management software is the way forward. Lastly, construction software can help you feel control of the vast amounts of collected data and improve your decision-making based on it.

BIM

BIM stands for Building Information Modeling and it’s already changing construction. Of course, there are still many steps that need to be taken before we can claim that BIM has reached its full potential. In a few words, BIM is encouraging a fully integrated collaboration and unhindered information flow during a construction project. In that way, the various parties involved can communicate faster and act on last-minute changes in no time. The ability to access the project’s data with no geographical or time restrictions increases accuracy both in terms of budget and deadlines. It contributes also to the significant reduction of waste which is at the time being one of the biggest concerns of the industry.

Big data

Big data is the new bacon and construction is no exception to that. To put it simply, data is the basis on which every new endeavor and every decision is made. And that’s for a plethora of reasons. Firstly, it provides an insight into the main challenges that the industry – or a project in that case – is battling against. By knowing how to read the data, you can be confident that you have made the right decision for your project and that you monitor closely every single task. What is more, big data can offer you a trustworthy picture concerning the upcoming trends in the industry. In that manner, you can put together a functional long-term strategy not only for your current but your upcoming projects, too. The increase of transparency and accountability is another indispensable benefit that big data can offer to construction. Everything is recorded and everyone is accountable for their (either positive or negative) actions.

Robotics

Robotics have already made their first vital steps in construction. Their contribution to the building process is expected to become more and more fundamental in the next years. Self-driving tracks, 3D printed bridges, and bricklaying robots are only a few examples of how robotics impact on construction. The biggest advantages that construction robotics are providing to the industry are undoubtedly related to increased efficiency and safety for the people who work on-site. Thanks to such machinery and many other special equipments the workers can wear such as Everprogloves, the involvement of workers in dangerous or time-consuming tasks can be significantly reduced. Additionally, this shift on the way jobs in construction is done will eventually lead to the attraction of a new workforce type. The construction industry will be gradually in a position to attract young skilled workers who are after a long-term career.

Drones

Last but certainly not least, the drones. Drone technology is getting more and more popular every day and it already has a great contribution to many construction sites around the world. Drones could increase the accuracy of the building process. We are still in an early stage, but ideally, in a few years, it will be considered as a given the use of drones for the generation of a ‘digital tween’ for every construction process. In that sense, project agents will be constantly able to monitor the progress of a project and define easily its exact needs. This functionality could pave the way for the arrival of smart contracts in construction. This would signify simpler and more direct transactions while getting rid of the ‘middleman’ (eg. lawyers).

Conclusion

All in all, technology and digital tools have already a remarkable impact on the way the construction industry is moving forward. Their involvement in the project process is only expected to get more and more increased in the near future. The investment in the digitization of the industry will unlock tremendous possibilities and will provide great solutions to the chronic problem of efficiency.

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About the author:

This post was written by Anastasios Koutsogiannis, the Content Marketing Manager in GenieBelt.