DevelopmentInsightsMartech

How to Create ROI in PR and Marketing in 2020

For the layman, ROI (Return on investment) is a way to measure and evaluate the efficiency of an investment. However, it is not used to measure any form on investment on a small scale, it is looking at an investment’s and company’s long-term gains. It can be difficult to calculate ROI on that scale, so this guide will show the best ways to measure it and how to use it in your digital PR strategy.

What is ROI in PR?

It is important to understand that ROI is generally split into two categories; monetary gains like sales revenue increases and earned media gains that increase a startup’s reputation and credibility. Businesses are quite familiar with a company’s monetary gains because it has existed before social media and technology. However, nowadays it is important not to neglect earned media gains if you want your startup to be successful. If you want to achieve an accurate ROI for your PR strategy, it is important to understand both.

ROI for PR today

What is a press release and what’s its purpose?

In order to understand press releases, you can take a look at the Media Coverage press kit to get a detailed understanding and step-by-step guide to write a press release. Basically, the goal of a press release is to gain media coverage by sending it to media outlets. It is one of the main components to a well-balanced PR and media strategy. Take a more detailed look by looking at “How to pitch to journalists”. 

ROI’s can be a bit difficult to measure and while impressions and media mentions can provide a sense of efficiency in a PR campaign. However, they can be meaningless if you can’t contextualize the numbers around well-defined strategy goals. 

It is important to understand that you need to constantly be checking your metrics because things are constantly changing whether in a negative or positive way. Just judging and analyzing your initial PR gains can be a big mistake if you are only considering site sessions or publication appearances. Metrics could lead you to believe that the PR campaign is going better or worse than it actually is. 

If your site creates content designed to build social proof, looking at the metrics and amount of content impressions would be pointless because there would be another way to measure its industry credibility by lead conversion rates. 

In order to correctly use metric, you would need to give the data obtained a framework that describes your PR strategies’ purpose. Here are some that you may use to measure the ROI of your PR campaigns

  • Page Impressions – Every time a page on your site appears on a Google ad or SERP. 
  • Page Views – Every time a page on your site is clicked on a Google ad or SERP.
  • Page Click Through Rate – The ratio of page impressions to page views
  • Social Media Likes/Shares – The amount of interactions visitors have with one of your social media posts.
  • Bounce Rate – The ratio of single-page sessions on your site to multiple page sessions.
  • Average Page View Duration – The average time visitors spent on a particular page.
  • Goal Conversions – The number of measurable goals completed, such as scheduled calls.

USE S.M.A.R.T GOALS!

How to measure PR ROI

At the moment, there are two strategies to measure ROI in PR

Barcelona Declaration of Measurement Principles

The Barcelona Declaration of Measurement Principles has shown the importance of measurable goals and places emphasis on achievements and it does it without letting go of the less attainable metrics because there are many components of success. 

It also takes into account new technology such as social media and understands its role in ROI PR and it deserves the same attention as any type of monetary ROI for PR strategy. 

However, what the principles lack is that they do not make perfect and concrete steps towards a framework for ROI calculations

In spite of their clear support for quantifying returns on PR in a meaningful way, the principles don’t enable startups with a mathematical formula to draw objective conclusions from their PR efforts.

Advertising Value Equivalency (AVE)

A more simple way to measuring all ROI activity, it multiplies the amount of ad space or “seconds” mentioned on a broadcast network by a medium’s advertising rate. 

The only problem is that it can be considered to be an outdated system of measuring ROI 

How are we measuring PR ROI?

Here are some of the factors that people use to measure ROI in their PR campaigns, You can also get a detail look at this at “The Ultimate Guide to Paid, Earned, and Owned Media” where I discuss the important types of media and how using the combined PESO model to create a successful PR campaign. 

Social Media Posts

Social media PR is key when it comes to creating a buzz around your startup.

In addition to being key to any PR campaign, social media platforms give startups: 

  • Increased organic visibility
  • Improved traffic to the website
  • Heightened brand awareness
  • Faster and easier communication

For a more detailed look at how social media can be a great help, make sure to check out “The Ultimate Guide to Social Media PR” where I discuss how important it is and how to measure it through earned media. 

How do we measure social media posts’ ROI?

If you’re posting to encourage people to sign up to a newsletter or webinar, then consider the following metrics your key indicators of success:

  • Signup conversions
  • Impression of signup conversion rate

If your posts are more focused around increasing your site’s reach and increasing your brand awareness: 

  • Impressions 
  • Click-through rate 
  • Estimated Reach
  • Social Media Mentions

How to track PR ROI long term?

There are individual measures of ROI in your PR strategy, but how does it work in the long run? 

There are three fields that can indicate real ROI in a PR campaign:

Brand awareness and loyalty

A continuous look at metrics like traffic and social media shares can show long-term increases and improvements in new business opportunities. It also shows the possibility of securing additional business.

It can also see the sales activities like blog posts, guest articles, social media interactions, and other forms of media outreach through the process of site engagement, becoming leads, and converting. 

Industry credibility

You need to be seen as somewhat of an industry expert so that consumers of your startup believe that you are reliable and trustworthy. Trying winning earned media because it will build social proof and attract new business. 

Increasingly positive reputation

Increasing your positive reputation relies on good customer experience and how that’s transmitted to the world. Getting good feedback from existing customers, for example.

You might make some short-term gains in traffic and bringing in leads, but this doesn’t necessarily convert into long-term startup prosperity. 

In terms of PR ROI, we look at the social media shares/likes on positive customer experience stories and audience engagement in press release announcements regarding customer milestones.

Conclusion

It is important to see the ROI of your startup frequently so that you know where your company stands.  Whether you are using the 2 strategies listed above or using social media and earned media, monitoring your business not only shows that you know what you are doing, but that you are interested to see what the future holds for your business. 

We at Pressfarm pride ourselves in having the ability to create an effective PR strategy and provide people with additional knowledge of the world of PR. If you are interested in having one of our PR professionals create something that can get you business visibility, check out our pricing and packages to take the headache out of something great.

Insights

Online Exam System Versus Traditional Exam Practices

As we all know that today most of the work is going on with the help of the new technology supported by the internet connection. In just a few months the working style of all most all the sectors have been changed even the educational sector is also affected by this pandemic. This has led to the shifting of all the educational practices through the internet. No doubt the educational institutes were dependent on the online services but partially or very less. But now they have to completely depend on the technology for taking exams, lectures, study material exam. For taking exams the universities are setting up the secure exam browser which will help them in taking the exams with full control over all the malpractices that can happen during the exam. This is the only way to save the time of the student from not getting wasted at all.

Let’s have a look at the process of how the online exams are being conducted through online exam software.

  • Set up exam: the very first step in conducting the exam is to set up the questionnaire regarding the exam in the system. This online platform supports different question formats. The teacher needs to set up the exam accordingly and can upload it is in the software.
  • Invite the test takers: after setting up the question paper the examiner needs to select the time slot in which the exam will be conducted. The decision of the time slot can be according to the convenience of both students and the teachers. After that on the day of the exam the invitation is being sent through emails to the students who are required to appear for the exam.
  • Authorize and proctor tests: before starting the test, the students need to provide them with some ID proof so that the chances of impersonation can be reduced. The server has the ID authentication that assesses the students’ credentials. After that while, in the exam the online proctoring keeps a continuous check on the pool of the students appearing for the exam and instantly averts if it finds anything wrong. This online exam also records the test and saves it as proof in case there is any requirement in any special case.
  • Real-time updates: this online examination system provides the student with the real-time results, as the results are displayed with no time and are shared with the students in the pdf form that are sent them through emails. This way within no time the actual results are displayed and the candidates can work upon that way only.
  • Group level analytics: the online examination system analysis the data of a large number of students within some time. The analysis can be customized according to the requirement of the university. It has lowered down the burden of teachers of checking and updating the results.
Online Exam System

This is the way how the online exam software works. These are much more efficient than traditional exam-taking practices. Let’s have a look at the major difference between these two practices.

  • Distance education: the online exam software has enabled the universities to carry out distance education practices. In many big and renowned universities students from different places study there and because of the problem of COVID-19 the universities were closed. And there is no scope of them to reopen. So this has online exam software along with the proctoring services that have made it possible to take exams of the students even when they are at home. All this is happening because of modern technology and it cannot be done if the traditional exam-taking practices are continued.
  • Flexibility: in the traditional way of taking an exam, the students were provided with the fixed dates on which they have to appear for the exam, and they don’t have the choice for it. Even the invigilators were made available on that particular day to take the exam. But nothing like this happens if the educational institutes take the help of the online exam centers. The schedule of the exams is being with the convenience of both teacher and the student. Even in some high-end exams the students are provided with the exam window within which they have to appear for the exam. This way the students can give exams according to their comfort and convenience.
  • Lowers the cost: after the universities get the online exam system installed, they need not do any other investment in conducting the exam. As the majority of the work is being done by the system. There is no arrangement of papers on which the questions are to be printed and the answer sheets like it are done in the traditional way of taking the exam. there is no need to make arrangements for the invigilators and the test centers where the exam will be conducted. All these things are done by the system. Even the results are being made by this software with very little time and setup. 

So, these are the ways by which the modern way of taking the exam is much more different from the traditional techniques. It has replaced the long hours of hard work of writing exams with the smart work that is done on the computers via the internet. Now this is the time to change our education system with this modern technique. No doubt the pandemic is affecting the lifestyle of the people to a greater extent. But the effects of this will help in the advancement of working styles. Now it has become very important for everyone to be in touch with the internet the reason for this can be any, it can be education or work. Looking at the good side of it all this is making people aware of all the modern technologies in the market. Get yourself available you all these new technologies and avail yourself of the benefits. And, surely, these new pieces of technologies will not let you down in any case.

Development

What Are VoIP Softphones and Web Phones?

This guest post was provided by VirtualPBX, a developer of business phone plans for small businesses to enterprises.

Two primary versions of software-based phones exist in the world of VoIP telephony: softphones and web phones.

Today’s blog will discuss the difference between those two types. You can learn about their benefits and disadvantages to make an informed choice for the next type of software-based phone you’d like to use in hosted business phone plans.

Softphones

Softphones are computer programs built to run on specific devices. They allow you to make and receive calls from any device they have been programmed to run on, including a laptop or smartphone.

Because they’re created to run on specific devices and operating systems, they gain native performance and have easy access to the features provided by a device. This makes them fast and, for example, capable of using a device’s hardware keys (such as a computer’s number keypad) or software features (a smartphone’s touch keyboard) to better control the phone.

Softphones can easily go by another name – an app – to make them more recognizable to newcomers. A softphone app for an Android phone is similar to what’s expected from other apps. It can be found in the Google Play store and downloaded to immediately work on the user’s phone. Packages for any device and any type of operating system can be downloaded by customers to work with their chosen hosted business phone plans.

This convenience of simple setup, however, also shows the greatest drawback of softphones. Every different type of device must have a softphone built for it. Even though VirtualPBX offers its Android softphone to customers, it must also offer an alternate version for iOS users in order to address that audience.

Similarly, separate versions must be created for all the devices and platforms the VoIP provider wants to address. To capture the majority of the user base, typically five versions of softphones are created: one each for Android and iOS smartphones and one each for Windows, Mac, and Linux computers.

Keeping pace with changes in device specifications and operating system versions can be intensive. It requires a lot of work on the part of the VoIP provider. Still, the rewards for creating a smartphone can be great for the end user because softphones often run smoothly and require little setup.

Pros:

  • Often available for smartphones and computers
  • Integrates with native device features like Siri commands
  • Syncs with the device’s contact list for easy access to identified contacts
  • More in-depth settings control allow you to fine-tune your experience

Cons:

  • Intensive for VoIP provider to develop and update, so support for a specific operating system of device may be missing
  • Like all apps, softphones take up storage space on a device 
  • Desktop versions typically incur a license fee

Web Phones

One growing alternative to the softphone is the web phone, which runs inside of a web browser. Typically, web phones take advantage of the WebRTC project that simplifies communication between two users of browsers like Chrome and Firefox.

Hosted business phone plan developers see a shift in responsibility from creating softphones to creating web phones. With softphones, developers shouldered the tasks of creating a specific software-based phone for every device and operating system they wanted to support. As was discussed in this article’s previous section, this process could be time and labor intensive.

With web phones, much of that burden is lifted because standardized practices and protocols allow developers to need to build only one web phone. The creators of web browsers build their products to work on most available operating systems. This allows any Firefox users, for example, to find a copy of that same browser that runs on Android, iOS, Windows, Mac, or Linux devices.

Moreover, web browser creators also build in capability for WebRTC support and, of course, to support HTML standards so websites can be accessed.

What this leaves for VoIP developers to do is build a single website that uses WebRTC to connect to their phone system. Developers at VirtualPBX can focus on creating a single entry point where anyone with access to a capable web browser can make calls.

All you need as a user is a browser and a set of login credentials.

Pros:

  • Web phones run on almost any device
  • Expansion of web capability gives web phones access to hardware (like keyboards) and software (like notifications)
  • Updates are experienced immediately and universally since there is only one version for VoIP companies to maintain

Cons:

  • Lacks native performance that softphones achieve
  • Requires a web browser to run

Which Software-Based Phone Fits You?

Many softphones and web phones that work with hosted business phone plans have similar capabilities. For end users, the biggest questions about which ones to choose concern availability and overall performance.

Do I need native performance? Do I have a web browser that the phone will work inside?

A brief discussion with the VoIP provider will be able to assist with answering these questions and better guiding users toward a model that fits them best. Keep in mind that businesses of all sizes can benefit from both styles of software-based phones and that it’s always worth asking the service provider about the capabilities of their specific models of softphone and web phone.

app development vs software programming
DevelopmentMartech

App development vs software programming – What’s the best bachelors to study in 2020

As an enthusiast technology, people can use several gadgets, digital gimmicks & updates. But in case, if a person wants to prepare for conduct IT bachelors then they feel like Pac-man due to multiple options for study. 

There are several universities which provide computer science bachelor’s degree which seems to be specialized in certain fields like IT security, data science, multimedia & gaming, etc. due to which confusion has been created in the person mind who wants to prepare for becoming experts in a specific technology. This confusion also includes two terms named as app development & software programming. Software programmers design & create a specific system as well as perform testing of their written codes to bug fixing whereas the app developers design & creates apps for mobile & computer.

Explanation of app development & software programming

The development of app sounds is related to mobile applications development firm of app means process out some steps like the testing, designing, creation & launch out the app through which users get a high level of satisfaction for their demands or provided services. Although, the development of an app is not only meant for the applications of smartphones. It means that this application applies to electronic devices as well as computer devices. The main confusion creates here is app designing is also referred to as web development for the computer. Is it correct or wrong?

Development of web covers out a different task sets along with the operations & designing sets in contrast to this, mobile phones application include one or some functions that can be designed after research for an idea.

Software engineering is another name for the software programming which mainly deals with the writing code to develop a program based on software.there is a requirement that software programmers have specific knowledge about the coding as well as algorithms excel along with the plan for a test out every code after deploying them through which bugs fixing get easier. Along with it, software programmers have to decide about the implement changes and add some code documentation through which application attracts several users. 

App development similarity or difference with software programming

There are some common skills set with the developers of app & software programmers. These sets can be defined as:

  1. Attentions towards detail.
  2. Having the capability to handle a high amount of pressure.
  3. Skills related to numerical as well as a mathematical concept.
  4. Skills of problem-solving
  5. Creative nature
  6. Technical skills
  7. Programming skills.

 App development is mainly focused on the user experience as well as the designing & additional features in contrast to it, software programming gives focus to the finding codes as well as introducing the appropriate codes through which quality of programming get a match. 

IT degrees help in become a developer of app & software programmer

If a person wants to become a professional developer & programmer, then there is a requirement for getting a degree in computer science. There are so many developers, who graduated from web development, bachelor’s in computing & digital media, computer graphics. All these programs contain a topic that is related to mobile app architecture, interaction design, data mining, & mobile communications.

In case of attraction towards software programming, then the things are a quite clear means there is a lot of courses for a bachelor’s degree which provides a better option for s0ftware engineering. These specific courses are mainly focused on the computer systems, modeling of advanced software programming, computer ethics, & methods for solving out numerical as well as mathematics concepts.

Career options

Both the sectors, named app development or software programming will be highly rewarded at their levels as they both can show their importance in a person’s life. This will be beneficial for the user in terms of a paycheck at a monthly level.

Apps developments based jobs

  1. App tester
  2. Manager of web content
  3. Designer of UX
  4. Developer of games
  5. App developer

Software programming based jobs

  1. Software engineer of quality assurance
  2. Computer programmer
  3. Analyst of computer system
  4. Architect of computer network
  5. Web developer

In terms of salary, there is no difference it means that equal amount has been paid to the app developers as well as the software developers. The salary mainly depends on the experience as well as the courses.

  1. In the US, the average salary of an employee working at the post of a software engineer is 78000 USD per year.
  2. In the US, the average salary of an employee working at the post of an app developer is 66000 USD per year.
  3. In the UK, the average salary of an employee working in the field of software programmer as well as an app developer is 30700 GBP per year.

Wrap up Software engineers or software developers are highly in demand as similar to the demand for technology & science experts. This demand for developers & engineers constantly increases. These developers design a creative application that can be useful for the people through which they can use better programs over the computer & evaluate the latest ideas as well as solutions for issues related to the software. Mtoag is really a best site to get everything you need. It is crucial for website development company in USA..Our team of skilled web developers and software programmers made appropriate solutions for the project requirements.

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Uncategorized

What Is the Impact of COVID-19 on the Real Estate Market?

The COVID-19 pandemic has impacted every sector of the economy, leaving no industry untouched. One of the sectors that has been hit the hardest is the real estate market. It is easy to see how COVID-19 has impacted the way people search for and buy homes. It is hard for someone to make a decision to buy a house without seeing it for themselves. In the era of social distancing and with much of the country still under some form of a mild lockdown, this makes it hard for someone to get out there and look for homes; however, it is important to delve a little deeper, look beyond the case numbers, and see how COVID-19 has impacted the world of real estate.

COVID 19 Timing: Peak Season for Buying Homes

First, it is important to note that COVID-19 arrived during a time that is usually the peak season for home shopping. During the spring, many people start to look for homes and prepare to buy during the summer. The goal is to make the move during the summer so that this will not disrupt kids who might be in school. Usually, the month of March sees a 50 percent jump in activity when compared to February, with the peak of the season taking place during June and July. Usually, these two months put together represent more than a quarter of all home sales during the course of the year.

Looking at the month of March, some numbers show that the last week of the month showed a 30 percent drop in sales when compared to the prior year. This is early evidence that indicates home sales are dropping as a result of COVID-19. In addition, more evidence from an MBA survey that took place at the end of March showed that mortgage applications dropped more than 10 percent in a single week. When compared to that same week last year, they were down by almost 25 percent.

Low-Interest Rates and Savings for the Buyer

For those who are able to get out and look at houses, this could be a great time to buy. Banks are feeling the sting as fewer people are taking out mortgages. Therefore, this could depress interest rates on mortgages, putting people in a position to lock in a long-term mortgage at a lower interest rate. Over the life of the mortgage, this could provide people with an opportunity to save hundreds of thousands of dollars. In addition, this could allow people to buy a home that they would not otherwise be able to afford. These are both important considerations to think about when it comes to the current real estate market.

Real Estate Rebound: Investment Opportunities

Unlike the Great Recession of 2008, which saw another historic drop in the real estate market, it is clear that the pandemic is almost solely responsible for the current state of the housing market. Therefore, as the country gets this virus under control, most people expect that the real estate market is going to rebound quickly. This means that now could also be a great time for those who are looking to invest in the real estate market. The country is known for its resilience and the real estate market is no different. The only question is how quickly the real estate market will rebound. Some experts think this is going to be a V-shaped market, meaning a steep contraction and a steep recovery. Other people see a U-shaped real estate market, which could mean a longer recovery process.

Regardless, it is clear that COVID-19 has had an adverse impact on the real estate market. Now, people have their eyes on the future. Just how is the real estate market going to respond? That remains to be seen.

InsightsProducts

Dropped Your Mac Book Accidentally? Basic Steps for Troubleshoot Check

You just invested your entire month’s pocket money in purchasing a new Mac Book. You are excited about using it. You chat with your friends online and accidentally you drop it down! Mac books are delicate systems and so they can easily get damaged.

The external body may not be completely shockproof, and so these systems are generally not tested for the drop test. Attempting to test your best Mac book on your own, may never be advisable. You can search for MacBook repair in Auckland experts to get more familiar with drop test features on your own.

Professional Mac book repair services will never advise you to take the drop test for your new Mac book on your own.

So in case, you dropped your Mac Book accidentally, then here is what you should be doing next. Just follow the basic instructions provided by our expert team.

Avoid dropping very often

The drop test for your Mac Book can be considered as a type of death sentence for it. Even if done accidentally, still there are chances that it could get damaged permanently. The screen may need immediate replacement or the outer body could crack easily.

This is why most experts always suggest that it is wise to handle your Mac Book with the utmost care when using it outdoors or indoors.

Always inform the experts

The most important thing that you need to keep in mind is that DIY experiments should be avoided in all circumstances. If you are not a technical person, then don’t try to repair it on your own. Try and approach the registered company service center to get it verified for internal and external damages.

Be aware that certain damages may not be visible immediately after the failed drop test.

Check the screen first

 In most cases, the screen will easily get damaged even if you drop it from a lower height. Besides if you have dropped it in a bucket of water, then don’t even try to switch it on the back on your own. If you see any visible marks or scratches on the screen, then contact the service experts immediately.

Mac Book may be working well even if the screen is damaged internally. So before you switch on, it is advisable to check.

Avoid plugging in power immediately

The moment you find that the Mac Book is not working you should avoid plugging it directly to a PowerPoint. There are chances that the PowerPoint could get damaged and needs to be replaced immediately.

If the battery charging point is damaged then it could easily damage the power socket as well. If the Mac Book is not working then you should try and press the power button for a few seconds. It is better to rush immediately to a Mac Book expert.

DevelopmentInsights

AI for Recruitment Process: Pros, Cons and Key Use Cases

For some years, Artificial Intelligence (AI) is used by recruiters and HR professionals around the world. The kind of potential is shown to us, and AI is going to be a mainstay technology for the years to come. A large number of companies have embraced AI-based automation for recruitment and talent acquisition.

Here through the length of this post, we are going to explain the pros, cons, and some of the critical instances of AI implementation for recruitment.

Pros of AI-based Recruitment

The use of AI-based tools and software solutions for the recruitment process has become extremely popular because of the array of advantages they offer. Let us briefly see some of the key benefits of AI-based recruitment.

Process Automation: Automation in the recruitment process results in optimum efficiency, faster processing, and resource-saving. AI-based automation tools and chatbots used in the recruitment process can free a lot of time for the company’s manpower.

Boosts Engagement: AI implemented through a chatbot, or virtual assistant solutions can boost engagement of the prospective candidates throughout the recruitment process. An automated process can easily keep the employees updated and help to stay tuned to the process requirements from time to time.

Minimizing Human Bias: In any recruitment process, human bias is quite common that prevents optimum efficiency in spotting the right talents and required skills. This is where AI-powered automation tools can help. AI-based automation can help hire professionals purely based on skill and merit and keep any bias or discrimination scope at bay.

Cons of AI-Based Recruitment

Despite several key benefits of AI in the recruitment process, there is an equal share of disadvantages as well. The future of AI largely depends on how these shortcomings are dealt with. Let us have a brief look at some of the cons of AI in recruitment.

Inaccuracy: Despite the vast capabilities that AI-based tools offer, there are still a lot of inaccuracies that make the output of AI tools suffer. Many AI tools still suffer from the less reliable output because of the incomplete or non-optimized training data that does not accurately represent the applicants or the domain.

Missing Human Judgment: Since a machine is only capable of handling data, it fails to notice some crucial human traits and qualities, such as personality, personal interests, individual character, and work ethics.

The Key Use Cases of AI in the Recruitment Process

Over the years, AI has been successfully used in the recruitment process for many tasks. Some of the use cases of AI-based recruitment truly boasts of efficiency and performance optimization in a never before way. Let us have a look at the key use cases of AI in recruitment.

AI-based Recruitment Apps

Some recruitment and hiring companies now have their own mobile apps equipped with tools and all relevant UI/UX attributes. These apps equipped with intelligent AI-powered chatbots can communicate with the prospective candidates while helping with the process of screening. You can hire app developers in India who are experienced in building recruitment and Human Resource apps to optimize mobile communication and screening candidates.

Talent Hunting and Acquisition

For most businesses, talent acquisition remains a crucial challenge to win over the market competition. AI can help sourcing candidates automatically by digging into the resume databases. AI-based tools can also screen the candidates efficiently in the early stage of the process.

Screening the Recruits

AI-powered automated recruitment tools can quickly screen vast numbers of resumes and can shortlist potential candidates who are fit for the job position. Thanks to the absence of human error and bias in assessment, AI-based screening tools can sort out the right talents more efficiently.

AI Chatbots for Communication

AI-powered assistants or intelligent chatbots are playing a significant role in handling various recruitment and human resource-oriented tasks. Besides cutting short, much lengthy communication and corresponding resources, chatbots can help an organization respond faster and reduce employee hiring time.

AI for Relationships Development

These days, to attract the best talents, any organization treats prospective candidates as their customers and so focuses on building relationships through the recruitment process. AI-based automation tools in this respect can play a highly effective and efficient role.

Creating Attention-Grabbing Job Advert

Since talent acquisition is a very competitive field, you cannot leave anything to chance. The same goes for the case of job adverts for your recruitment needs. Since the job adverts make the first impression on candidates’ minds, you need to be creative and meticulous about it. By utilizing the right data and predictive analytics, an AI-powered tool can help you create the job adverts that quickly grab attention and look convincing at first sight.

The Future of AI in Recruitment

The advantages of using AI-powered recruiting tools are too many. AI, along with machine learning and predictive tools, can help organizations in everything related to recruitment and talent acquisition. The use of smart AI-powered interviewing tools helped organizations to improve the output of the HR team in terms of time-saving, quality of recruits, and better attrition rate. 

At the same time, it must be admitted that the AI-powered recruitment tools are new, and they are not being used for a long time by the HR professionals around the world. So, these tools need to evolve for some time before they prove to be more efficient. It is just the early stage of AI solutions being used for recruitment, and we can expect that they will be more mature and tuned to the specific recruitment needs of organizations.

Conclusion

The presence of AI-powered tools across human resource departments across companies is extremely becoming common as AI tools are doing great in saving time and money while helping with high-quality talent acquisition. The future of recruitment seems to be inseparable with AI tools. 

DevelopmentInsightsMartech

Maximizing Your Impact Through Digital Advertising

It goes without saying that the Internet has become essential to modern life. Ever since its widespread use began in the 1990s, the Internet has become woven into the very fabric of our daily lives. According to Internet World Stats, there are over 4.5 billion people who use the Internet as of December 2019 – over half the world’s population. And as Internet use has become more widespread, so too have the tools we use to access it. TechJury reports that there are 3.5 billion smartphone users in the world, a number that is quickly growing as smartphones become cheaper and more accessible.

This new digital culture has impacted business in several ways, but perhaps most notably when it comes to marketing. Only a few years ago, advertising was associated with print media, billboards, and television commercials, as it has been for decades. But with the advent of the online world, that’s quickly changed. Now, it’s become faster and easier for you to learn about new brands through digital advertising and social media.

To say that marketers shouldn’t underestimate the impact of digital advertising might be a bit of an understatement. Nearly every company has begun the shift into digital marketing, and those who haven’t are quickly changing gears. Compared with traditional routes, digital advertising is more cost-efficient, and in many cases can reach a wider number of people.

However, although digital marketing has become increasingly popular, getting your campaign to rise above the crowd isn’t that easy. Competition can be fierce, and many companies may find that their investments in digital marketing aren’t getting the return that they want. If you’re looking at how to make the most of the digital sphere in your marketing efforts, then here are a few tips for maximizing your impact below.

Test, Test, Test

With digital advertising being so affordable and with much of your potential market spending their time online, it can be tempting to cobble together a digital campaign and send it into the wild as quickly as possible. After all, digital is cheap, and it can’t be that hard to do, right? Well, not exactly. Like traditional marketing strategies, digital marketing has its strengths and weaknesses, and companies will have to learn how to maximize these strengths while minimizing weaknesses.

One of the methods of doing this is through a simple, but often neglected strategy: testing before launching. A simple A/B test can be the key to determining whether you’re getting the most out of your campaign or not. Digital Marketing Magazine describes A/B testing as a test that determines whether subtle changes in your campaign might influence consumer behavior. Many companies, in their rush, to get their marketing off the ground, end up forgetting this, but executing a quick test to see whether your new website or newsletter works could be the difference between success or failure for your campaign.

Maximize Impressions

Companies who make use of digital marketing are often told their campaigns should maximize their impressions, but finding the best way to do this can often be difficult. After all, with such a diversity of content and approaches, find the sweet spot of effectiveness for your digital marketing campaign is easier said than done. For many companies, it can be tempting to invest in only one or two tools. However, with digital marketing, a multiplicity of methods is better than one.

Marketing solutions company Triadex Services describes several ways that companies can trace and maximize their impressions through their mobile marketing campaigns. These methods include ensuring ads are smartphone-friendly, using tools like search engine optimization and geofencing, and researching current trends. Digital marketing requires careful investment and planning in order to be effective, and companies who put in that time and effort quickly find that those efforts pay off.

Tap into Video

If there’s one thing that’s begun to stand out in the last couple of years — even in a landscape that’s as information-rich as the Internet — it’s video. Advertisers are familiar with video in a more traditional sense, such as in a television commercial or infomercial, but it’s quickly becoming the newest plaything on the digital advertising front. Video marketing is quickly becoming popular, keeping potential customers’ attention for longer and increasing brand recognition and recall.

Forbes writes that video marketing is increasing in importance, thanks to the ability to customize content and personify brands, as well as its high ROI. Video offers companies the ability to track their results, engage with customers, and become easily visible and recognizable. If you haven’t thought about using video in your materials, now might be the best time to start.

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10 Amazing Benefits of Online Learning (Infographic)

Thanks to rapid advancement in technology over the last few decades, online learning has been growing exponentially. It is now possible to become an expert in any subject without ever leaving your own home. Whether you wish to further your career with training, complete a degree, or learn for fun. Distance learning has multiple advantages over traditional education methods. Online tuition provider Tutorful outline some of the positives associated with e-learning including flexibility and value for money!

Infographic on 10 benefits of online learning
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How Content Marketing Can Get Your Startup Off the Ground

If you’re getting a business up and running, you know how many tasks are involved. You have to secure funding, create a reliable system to track revenue and expenses, hire good talent, and line up help with software development (see https://www.bairesdev.com/insights/python-development-services).

At the same time, you need to immediately start building brand awareness to stand out from the competition. One of the most powerful and cost-effective ways to accomplish this task is to use content marketing.

What Is Content Marketing?

Content marketing involves publishing valuable, high-quality content pieces, like blog posts, videos, and podcasts, that offer solutions to your target audience’s problems. Unlike traditional marketing, this method doesn’t focus on selling products or services to customers, but instead builds brand awareness and develops trust, which can result in loyal customers.

This cost-effective approach can work well for many types of business but is especially useful for startups. While it costs 62% less than traditional marketing methods, it can yield three times the leads per dollar spent. It can also help attract and retain good talent.

You Need a Content Marketing Strategy

Before you start producing content, you need to develop a solid strategy using the following steps:

1. Research target audience

Identify and learn about your target audience, since you will build content around how you can help them:

  • What are their demographics (age, gender, location, income)?
  • What are their interests and hobbies?
  • What are the problems they face that your products or services can solve?

2. Determine content type

Use surveys, interviews, and analytics to discover what types of content your target audience prefers to consume. If they like to read about solutions, focus on creating blog posts, articles, newsletters, and case study reports. If your audience is more visually oriented, consider infographics, videos, and images. For those who want to listen to information, there are webinars and podcasts. Keep in mind that the best choice for your audience might be a combination of different types.

3. Develop objectives

It’s essential to know up front what you want to accomplish. Your objectives should be specific, measurable, and realistic and relate directly to your general business goals.

Some common content marketing objectives include:

  • Brand awareness, which can be measured by assessing changes in website traffic
  • Customer education and engagement, revealed by the number of shares and comments on social media
  • Brand loyalty, which shows up in the form of repeat purchases and referrals 

Build a Content Marketing Plan

Once you know your objectives, you need a plan for how to achieve them. The following are possible plan components:

Keyword research

Identify a set of terms that your target audience is searching for. Aim for three to five core keywords, along with a longer secondary list. You’ll expand these keywords into topics to cover in your content pieces.

Make sure to include relevant SEO terms so your audience can find your content through organic search. Ideally, the keywords should be high traffic and low competition.

Content calendar

Scheduling content helps maintain consistency in quantity and quality, which is key to good results. Use a tool, such as Google Calendar or a project management app, to create and manage a content calendar. Ideally, you should plan out content for the coming year, but even a few months at a time can be helpful.

Assign each content piece a target keyword, topic and title, creator, completion deadline, publishing date, and where it will be published.

Where to publish

Where you publish content should be based on where your target audience goes for information. Some options include:

  • Your website, perhaps in a special content section
  • Relevant social media platforms and groups
  • Email newsletters with exclusive content for subscribers
  • YouTube, where users perform 50 million searches a day and there is less competition for keywords than on the Google search engine
  • Third-party sites relevant for your niche and audience

Gather Resources to Create Content

Someone will need to create your content pieces. While you can try to do it yourself, you’ll likely need to outsource some or all of it or build a dedicated in-house team. Typical roles you’ll need, depending on the type of content, include writer, editor, graphic designer, and videographer.

Develop guidelines for your creators to follow, including a chronological checklist with specific deadlines, design standards to promote a consistent look, and an editorial process.

Some affordable content production tools can help, including Google Docs for collaborating, Google Keyword Planner to find the best keywords, Mail Chimp for targeted emails and newsletters, and Grammarly to correct errors.

Measure Your Success

To accurately measure success, you’ll need key performance indicators (KPIs) based on your objectives. Make sure to include incremental milestones to assess progress along the way. You can create a “scorecard” with performance benchmarks for each content piece.

Examples of KPIs include:

  • Lead generation
  • Traffic to website
  • Increase in money spent per sale
  • Social media follower growth and engagement
  • Search engine rankings

Check regularly how your content performs related to the KPIs, then promote what does well and adjust what doesn’t. You can use your best performing topics for new posts by creating a different type of content (such as making an instructional video based on a successful blog post topic).

Periodically review your overall strategy to make sure you’re still using the right message in the right places to reach the right audience.

In Summary

Content marketing is a smart approach for startups who want to build visibility and promote brand awareness on a limited budget. Successful content marketing is a slow and steady process, but if you maintain consistency and quality, you’ll see success over time.