Small business

7 Ways Small Businesses Can Use Artificial Intelligence to Boost Their Sales

The need for small businesses to increase their market share in an increasingly crowded business landscape is more important than ever before. One way that small businesses can do this is through the use of various types of artificial intelligence (AI). Here are seven ways that these companies can use AI to increase sales and generate positive ROI.

1) Chatbots

Chatbots are working as they should do

When done correctly, chatbots have the potential to enhance the customer experience by helping customers quickly find answers about products or services. By using a chatbot, companies can provide customers with instant answers when they have questions about inventory, shipping dates, payment options, etc. For example, IBM has developed a chatbot called ‘Smarter Commerce’ which allows customers to communicate with AI-powered agents over live chat to get information about their purchases. This is particularly helpful for customers wishing to purchase high-end products where there are often questions that go beyond the scope of a company’s online FAQ page.

Chatbots can also be used as an early warning system for customer dissatisfaction, allowing companies to proactively address potential problems before they escalate. Using AI, companies can monitor social media platforms like Twitter and Facebook in order to spot unhappy customers who are discussing your brand or products on these sites. Monitoring this commentary allows companies to act quickly when something negative is being said about their company or product by flagging it for immediate attention.

2) Product Recommendations

Product recommendations are one of the most common ways for e-commerce businesses to drive additional sales by encouraging customers to buy more. Using AI, companies can analyze a large set of data about their users in order to make personalized recommendations based on what each individual customer has bought before or is currently browsing. Companies like Amazon and eBates use this tactic for increasing sales by collecting data from past purchases as well as items that are added to a shopping cart but not purchased.

3) Improved Customer Service

One way that small businesses can beat larger competitors is through superior customer service – just think about how Zappos gained a loyal following because of its unmatched customer service standards. Artificial intelligence can be used by small businesses to help them achieve these standards by improving the quality and speed of interactions between businesses and customers through chatbots, intelligent agents, and predictive text.

4) Improved Data Analysis

Due to the smaller size of many small businesses, they often don’t have access to large data sets that can be analyzed to drive important business decisions. By using artificial intelligence and AIOps, companies can take advantage of the ability of AI algorithms to analyze massive data sets quickly and efficiently in order to spot trends or patterns that may otherwise go undetected.

This allows businesses operating on a limited budget to make better business decisions because they will have access to more data than ever before which will allow them to make smarter choices about their company strategy without needing massive amounts of capital investment.

5) Better Inventory Management

One way that small businesses can improve their return on investment (ROI) is through effective inventory management. Smaller companies often struggle to keep track of inventory because they can’t afford the luxury of dedicated IT personnel who could be tasked with this responsibility. By using artificial intelligence, companies can accomplish tasks that would normally require human intervention, like predicting future product demand by examining current sales or automatically reordering products when inventory has fallen below a set threshold. This type of optimization results in less time spent managing inventory which allows employees to focus their attention on other important business concerns.

6) Automated Employee Scheduling

Another way that small businesses can use AI to improve ROI is through automating processes that are traditionally completed by humans. Using AI, companies can automate scheduling for back-office functions like accounting and customer support but also for front-line workers within specific departments like marketing or sales. Artificial intelligence can be used to track individual employee productivity and use this information to automatically assign tasks throughout the day based on each person’s work capacity.

7) Improved Customer Targeting

Customer targeting is  important for small business

Small businesses often struggle with an inability to target their ideal customers due to limited data about these individuals. By using artificial intelligence, companies can now collect massive amounts of data continuously about consumers in order to find patterns that indicate who their most valuable customers are. A wealth of information collected from social media accounts, online shopping behavior, web browsing history, etc., allows companies to identify customer needs at a micro level which allows them to serve up targeted offers or advertisements through email marketing platforms or social media sites like Facebook & Twitter. One way that small businesses can proactively embrace AI is by partnering with a digital marketing agency that understands the benefits of using advanced technology and can help their clients implement it in order to remain competitive.

Since smaller businesses often do not have dedicated data scientists or machine learning experts on staff, they should look for an agency that offers a team of experts who can guide them through the implementation process and explain how AI can provide a multitude of benefits. With proper guidance, small business owners can understand what types of tools are available to them and how they work so that they can make educated decisions about which technologies would be best suited to their specific company needs.

Though artificial intelligence may conjure up fears of our robot overlords, many forms of artificial intelligence exist today – from chatbots on websites to email marketing platforms that proactively suggest content to send out to customers. As long as businesses are able to understand how these tools work and harness them for their own purposes, AI can be a powerful tool for growing small businesses.


Modernizing Cloud Platform: Don’t Worry Data Lake Got You Covered

Data lakes are succeeding hybrids frameworks that are capable of addressing big data problems while also enabling new heights of true intelligence. Their scalability system can handle very huge data quantities, and it accepts data in its rawest form from a wide range of data sources, including the internet. In order to serve as a complement to your database system, it also serves as a foundation for computer vision and genuine analytic tools in a cooperative way. 

Despite decreasing compliance issues and shortening time duration of discovery, Snowflake data lake services allow the democratization of data via identity entry while also democratizing data. By successfully creating and using data lakes, businesses may reap a variety of advantages. 

Some of the major advantages of Snowflake Data Lake: 

  1. Development is being accelerated. 
  2. Connection with organizational objectives 
  3. Adaptability and adaptability 
  4. Administration and successful implementation are two important aspects of every organization. 
  5. Quality, safety, and confidentiality are all important considerations. 

Modernization of data warehouses and lakes presents many difficulties 

Customers encounter a variety of obstacles when it comes to speeding their cloud machine learning algorithms projects. In fact, as per McKinsey, approximately 70 percent of companies attempting to grow digital applications in the cloud will fail in their efforts. A study of the business noticed that 95% of CIOs had difficulty putting combining data from various platforms in order to evaluate the effect of IT expenditures on the company’s bottom line. 

  • Common problems, such as those listed below, may cause cost and complexity to rise. 
  • The amount of data being generated is increasing all the time. 
  • There is a lack of synergy among individual solutions. 
  • Failure to adhere to especially data and control standards 
  • The integrity of the network system from beginning to finish is lacking. 
  • keeping up with constantly evolving technology is a challenge 
  • Materials are in short supply. 

How is Data Lake the trend and how can it overcome the challenges? 

A simplified view of database storage on the internet
  1. Data lakes, whether managed or unmanaged, are the trend of a not future, and they are set for becoming crucial parts of the contemporary data structure. It allows businesses to handle the large amount, variety of data formats, and real-time accessibility of data that is produced today with the versatility, durability, and mobility that they need. They may also democratize access to the data for a greater number of people for almost any reason. 
  1. Data lakes may be an excellent initial step for many businesses, especially when used to supplement an established corporate data warehouse (DW). Additionally, it provides you with greater versatility and efficiency in terms of information handling and collecting uncontrolled, semi-structured and method of investigating, as well as allowing you to free up capacity in your data warehouse for data analysis analyses. It’s also a use case that, in most cases, results in a definite return on the investment. 
  1. Data democratization is also beneficial when it comes to avoiding data silos. Users who have been granted access to the data are not subject to any limitations. The Data Lake method helps in managing all of your data from a single location, centralizing a variety of data forms and kinds, and providing access to everyone authorized stakeholders at any time. 
  1. DLs are more versatile they do not need the forecasting of every other business aspect throughout the development process. You may gather data without consideration to its organization initially, provided you plan to impart structure to the data since the very start of the meeting. In other cases, though, this is precisely what you want to accomplish, particularly if a portion of your database is shared and consumable along with a variety of economic activities. 
  1. When data is ingested into a data lake, there is no need for data modeling to take place. It is possible to do so throughout the process of locating and examining data effectively. It provides unparalleled freedom in terms of asking any commercial or industry inquiries and drawing inferences. 
  2. It is necessary to develop a high availability absorption system that pulls data from a variety of sources, including WebPages, mobile applications, social networking sites, Internet of Things devices, and current Data Management systems. It ought to be able to operate in bulk, yet another, or genuine methods, and it must handle all kinds of data, as well as new information sources, to maximize its flexibility. 

Bottom Line 

Maintaining a high level of customer engagement is critical to keeping the competition at bay for any company. As the company becomes more digital; the availability of data as well as the quickness with which it can be developed and deployed would become progressively important considerations. The data lake is a pipe dream which could meet all of these requirements. 


Why You Should Start Using Webinars for Your Business

Webinars add significant value to any business. In modern companies, webinars are used for marketing, educating, training, or product launch. Whether you want to promote a new business or increase sales of an existing business, webinars are beneficial to get things done.

In this article, we have penned down some of the top benefits every organization can get by using webinars for their business.

Top reasons to use webinars for your business

Position yourself as an expert in your field

Even though you conduct a free webinar, your audience cares about it a lot. And a free webinar doesn’t mean that you cannot exchange valuable content during the webinar. Your audience has to book a slot for your webinar, mark the date in their calendar and give you more than 1 hour of their time to listen to you. It positions you as an expert in your field, even before you start the webinar.

Communicate with people around the world

It is one of the crucial reasons why webinars are considered effective channels of marketing for any business. You can communicate with any number of people around the world, virtually, through webinars. Moreover, both the host and the audience need not move out of their homes or offices to attend the webinar.

Is it possible for every client to travel across the globe to have 1-on-1 sessions? Every business cannot afford 1-on-1 meetings all the time. 1-on-1 meetings in person are more effective in any business than webinars. So, having a remote webinar helps the hosts to connect with hundreds of audiences at once at no extra expense.

Keep your audience engaged with valuable content

A man is attending a webinar session

Webinars are best for two reasons: Scarcity and engagement. In the first scenario, when the audience misses either a part of an entire webinar, they will miss the valuable content you will deliver. Hence, it gives a feel of scarcity to your audience. They feel the pain of missing your webinar.

In the second scenario (engagement), every audience can chat with you, ask their queries, and solve it instantly. When the audience gets their queries answered, they feel more engaged and focused on your content. Ask your audience as many questions as possible and prepare tailor-made content for them. It will help you establish short trust among your audience and generate sales with no or minimal cost.

Generate new leads and build a relationship

Every business runs on leads. A company with high-quality leads never needs to worry about growth. Webinars are one way to generate high-quality leads for any business, as they attract a new set of audiences and ultimately convert them.

For every webinar, registration is a must. When registering, people leave their personal information like email ID, phone number, and address to attend your upcoming webinar. It means that the audience is interested in whatever information you share during the webinar and opted to join.

You can generate new leads for your webinar through organic promotions like referrals, affiliates, etc., or by running paid campaigns on social media platforms like Facebook, Twitter, etc.

Once you have the new leads generated, it is time to share valuable content in your webinar. You must help the audience understand how your product can help solve their problems. Once they start interacting with you over the webinars, a relationship is established. 

It will create a great first impression among the new leads and help you drive either regular conversions or seasoned conversions.

Invite guests and leverage their audience

Having industry influencers and specialized guests at your webinar will often help you leverage their audience to drive attendees. Webinar platforms like Clickmeeting allow you to invite multiple guest hosts to make your webinar more effective.

Apart from getting exposure for your business, you can also borrow the credibility of your guests. Since the industry expert is associating their name with your brand, you’ll further establish yourself as an expert. The result will be an increase in attendance rates, social sharing, and overall excitement.

Speed up your sales process and ROI

Revenues are significant to drive your business. If you are unable to convert your potential leads to customers, your business cannot grow fast. Webinars can help to speed up this process as it does the initial funnel set up for you. It enables you to build trust, kill your customers’ doubts, and deliver value to them in the shortest time.

For example, if you have spent $5 to run ads and get each signup for your webinar, and your webinar gets $5 average earnings for every audience, then you already broke even. Post webinar, whatever sale you make is considered a pure profit.


Webinars are one of the most potent ways to improve sales for your business. Whether it be increasing sales, generating new leads, or training your customers, webinars prove to be very effective.

Digital marketing

Why Do You Need an SEO Consultant and What Do They Do

Digital Marketing. Many of you wonder why the word digital got added to marketing. Marketing is important, but why is there a need for digital marketing? Considering the movement of the world from the offline realm to the online sphere, you have to change your ideology of selling your products and services. If you are sitting in London and want to showcase your product in Hamburg, you have to approach that place definitely. But being a businessman, you will also like to search for cost-effective methods with which the Hamburg people know about your venture and the items you are producing or services you are providing. So, how to do it? Go digital is the two-word answer. 

Assuming the online space and its outreach after the arrival of several social media platforms, even terminologies like globalization have taken a digital turn. So, why not you and your businessman? Okay, if you accept going digital, you will like to know about those tools that will help you grow your revenue and get leads. And, you know that Rome was not built in a day. Yeah, you cannot learn those skill sets required for digital marketing within hours. Hence, it’s better to give this work to a renowned and reputed SEO consultant. You will surely get the best SEO consultant in Birmingham who knows how to deliver concrete results related to your business by expanding your sales to a great extent. 

Marketing data is displayed on a computer

When it comes to defining the responsibilities of the SEO consultant, the first and foremost niche is to understand your business and what products or services you are providing to your customers. Accordingly, an SEO consultant will build strategies and plans, find those keywords relevant to your products and services, and work on them to ensure that whenever a potential customer is searching for it, your page ranks in the visible range of the customer. Through this, an SEO consultant creates a blueprint that can compel a customer and your clients to land on your website and explore all options you are delivering. 

For this purpose, an SEO consultant also analyzes the traffic on your counterpart or competitor’s website to understand what is attracting customers and clients and how you can steal (a bit negative word but healthy in terms of the market) them and drive them towards your side. An SEO consultant also works on building engagement activities to inform your customers of the current campaigns you are running for them by maintaining the budgetary constraints you are giving for marketing operations. 

An SEO consultant must closely coordinate and collaborate with the web development team to add those essential elements of the best SEO practices to bring traffic to your pages. Hence, there may stand a chance that to inculcate and adopt these practices, your web development team may have to change the entire framework and website architecture. In addition, they have to work with content marketing by letting this team know what keywords during the content curation will help grow your organization’s business and sales. Even to involve your customers deeply with your website, the SEO consultant you hire or give an off-sourcing task may advise building and creating blog posts frequently.

Lastly, the core niche of these SEO individuals is to go for web and content auditing from time to time to check that they are not obsolete, which is dropping customer conversion rates on your website. In a nutshell, an SEO consultant is the one who has to go sometimes out of the box thinking style to comply with the big picture that you are aiming for your business. So, don’t think or ponder upon it and start looking for local SEO firms that can give a credible space to your venture in the digital world. 


Why Should Tech Companies Look at Hiring Graduates?

For all companies, the hiring process should be one that is careful and considered. Even when hiring quickly, it is crucial to make sure that the employees you’re bringing in are a perfect fit for the company.

In the last few months, there has been an investment boom in the UK tech industry, with IT and tech vacancies now accounting for 13% of all UK job vacancies. This is the perfect time for companies to pursue graduate hires, as they can offer something truly unique to this industry.

Bringing a fresh outlook, adaptability, and ambition in abundance, there are a number of reasons why you should consider graduate recruitment and plenty of ways that these young individuals will help grow your business.

The FinTech Sector

One specific technology sector that is of interest is the FinTech sector, which has witnessed unprecedented growth over the course of the last few years.

With the UK standing at the forefront of the global FinTech scene, it is the perfect industry for tech-minded graduates to look at pursuing. As a dynamic and ever-growing industry, it is also precisely the sort of work for which graduates should be hired.

Graduates are flexible, diligent, and forward-thinking individuals, who are so well-suited to these expanding industries. So, when considering FinTech hiring, graduates should be at the top of companies’ lists.

Key Reasons Why Tech Companies Should Hire Graduates

Graduates Understand Technology

Today’s graduates represent a generation of ‘digital natives’ – those who have been brought up during the age of digital technology. Naturally, this means they are more in tune with digital products; and regardless of their role – whether it’s in IT, marketing, or a client-facing position – will be better placed to understand technical problems, terminology, and trends.

This means graduates are the sort of employees that can settle in very quickly, as the onboarding process will be streamlined by their natural prior knowledge. They’re very likely to possess a level of comfort with technology that cannot be guaranteed in other candidates and will assure you that your new hire is well on their way to helping your company turn better profits.

Graduates Have The Skill Set

Graduates are walking together smiling

There are hundreds of thousands of people studying Computer Science degrees, and that’s not taking into account other STEM degrees like Engineering, Mathematics, and Physics. This means that there is a wealth of students with in-demand IT skills who are graduating year on year and are on the lookout for high-end tech jobs.

Likewise, more and more young people are upskilling: developing IT skills off their own back through coding programs; learning AI; machine learning and blockchain university societies; and hackathons. Not only do today’s students and graduates possess an interest in digital products and innovations, but they are actively building up their skill sets in their own time, and are becoming increasingly prolific in the tech expertise they can offer.

Graduates Are Affordable

One of the main advantages of recruiting fresh graduates is that hiring them costs far less than more experienced candidates. The average starting graduate salary is at the very bottom of the general salary bracket for IT & tech roles, so you can be expected to be spending far less on hiring young, with all the benefits that graduates naturally bring!

Graduates can offer a proven return on investment. By hiring a talented candidate on an entry-level salary, and investing in their professional development, you can mold your graduate into what you want them to be. You can set them to work across several areas of your business, enable them to learn a number of new skills (both technical and non-technical), and turn them into an incredibly valuable asset for the company.

New Perspectives

Straight out of university, uninfluenced by previous jobs, and have just arrived at your company, graduates will be able to offer a completely new perspective – one that might force you to look at things in a different way and modify out-of-date practices.

Graduates are also likely to be in tune with current trends, especially digital ones – something that will prove extremely valuable as technology continues to revolutionize every industry. A natural aptitude for technology that graduates tend to possess will prove to be invaluable as your startup grows and looks to advance its online presence.

So, there’s no need to wait around! If you’re hiring for a tech company, start thinking about hiring graduates now!

Court hammer and pair of books

How an Accident Lawyer Can Save You Money

There are many different types of accidents – from accidents at home and workplace injuries to medical negligence. However, car accidents seem to be the most common type.

Every day, car accidents occur, causing injury and pain to the victims. You can never be too careful when it comes to car accidents as they come when you least expect. However, overspeeding, distraction while driving, drunk driving, and failing to obey traffic laws are common causes of accidents. 

Unfortunately, some of these accidents lead to death, permanent injuries, or loss of livelihood. As such, it is essential to get prepared for any unexpected eventuality by contacting an experienced attorney to represent you in case of an accident. Besides, never underestimate the impact of an accident lawyer in your case. Here are some of the common ways an accident lawyer helps you save money. 


File a claimant for the first time, and you will appreciate the need for an experienced lawyer in the process. While the attorney will make it look easy, skipping a simple item in the process could see you lose the claim. Hence, hire a lawyer, and you will save money and the pain of filing the claim. Besides, a lawyer will provide you with precise evaluation figures and help you pursue payment of damages from the beginning to the end. 

Connection To Expert Doctors 

To successfully claim damages from an insurance company, you will need to come up with solid arguments. Since you are aggrieved, you have the burden of proof to show how someone caused you the damages. 

Filing such detailed claims will need the expertise of a prudent car accident lawyer. The attorney will ensure you submit enough credible evidence indicating the defendant’s role in causing you harm. Besides, the lawyer could connect with the right people who will help create a water-tight case against the defendant, such as medical experts. Thus, hiring a lawyer is essential as they will offer more than legal services to ensure you successfully file the claim. 

Negotiation Proficiency 

After filing a claim, you will need negotiating skills with the insurance to receive reasonable rewards. Remember, the insurance will investigate the grounds on which you bring the case. Documents and evidence submitted will be reviewed, and if the company is satisfied with the claim, you will be settled. However, remember insurance companies are in business and will look for a lame excuse to forfeit the payment. As such, you will need to hire a lawyer to help you negotiate with the insurance company. The attorney is likely to deliver better results thanks to their antagonistic negotiating abilities. 

Lawyer is walking down the street

Trial Skills 

The majority of personal injuries are settled out of court, but some proceed to court hearings. A trial is necessitated when insurance offers an offer that the lawyer believes is not fair or when a claim is denied outright. In such cases, a lawyer comes in handy as they will help you take the defendant to court and put up a spirited fight for a better settlement. 

Taking the defendant to court will force them to pay the claim and compensate for all damages incurred. Working with a lawyer helps you save a lot of money and time as they will be giving you much-needed advice and prevent you from making costly mistakes. Besides, an attorney helps in mounting pressure on an insurance company, causing complete and timely compensation. 

No Payment Unless You Win 

The majority of personal injury lawyers offer their services on a contingency fee contract. The agreement means a lawyer does not charge for the services until the court grants the financial award. Besides, the arrangement relieves you from additional costs as you will pay the attorney when they deliver results. Here you do not have any financial risks while pursuing the case giving you ample time to think and produce any document needed by the court. 

Peace of Mind 

A lawyer will significantly contribute to you having peace of mind while pursuing the claim. Lack of stability could be very costly as it could lead to more medical complications and less performance. Your lawyer will help you answer all arising questions from the case, assuring you of a better outcome. As a result, you save money from paying extra hospital bills and remain optimistic of favorable effects from the point. 


Hiring a personal injury lawyer will surely save you money in more ways than one. Remember to do a background check of the attorney before assigning the case to ensure you have the right person for the claim. Finally, insist on payment after delivery of results to avoid more financial risks while pursuing the claim.

Digital Disruption

Preparing Your Small Business for Digital Disruption: 6 Essentials to Follow

It is hard to deny that over the last couple of years, the digital tide has brought down the floodgates and swept away everything in its path. As a result, all facets of our lives have been profoundly changed by digital tech. Of course, the business world has not been excluded from this tectonic movement.

On the contrary, being so dependent on the latest fruit of tech innovations, companies of various scales and industries have always tried to catch the wave and get ahead of the competition. Of course, this competitive edge is reserved only for the leaders of the pack.

So, let us take a look at a couple of ways you can set your business for digital transformation and set the pace of the industry instead of following disruptors.

Embrace the idea of perpetual evolution

Let us start this discussion by stating that all the steps we are going to cover in the following passages are not a temporary measure. Digital disruption has become a new normal. Smartphones have become an integral part of our lives and AI is taking over more and more tasks from human employees.

These circumstances are not going to change, let alone revert to the old status quo. On the contrary, the shadow digital technology is going to cast over the business world is only going to grow. So, be prepared to approach this issue more as an ongoing evolution rather than a one-time overhaul.

Take a cue from other industries

This is especially true if you are working in the SMB sector and don’t have the privilege to engage in expensive experiments. What you should do instead is always keep one ear on the ground, see what’s going on in other niches and do your best to emulate the moves that are making the most sense for your specific industry.

For instance, we are all noticing that the sale of printed media is on a constant decline. This could be one of the cues telling your marketing team that traditional printed newsletters and leaflets are probably not the best way of appealing to a modern tech-savvy audience.

Consider outsourcing tech-related departments

Setting your company up for a digital transformation doesn’t necessarily have to entail extensive and taxing infrastructural changes. On the contrary, one of the greatest advantages of present-day digital tech is that all these tasks can be carried out by third-party vendors while your efforts can still be concentrated where the money is made.

Let’s say you want to move your operations to Cloud and start using Amazon Web Services, you can simply outsource this activity to a professional AWS cloud management team without having to develop the department in-house and train new employees.

Think outside the box

When talking about digital transformation and disruption, most business owners think about the ways to leverage the latest digital assets in order to increase productivity and efficiency. However, you have to be aware that digital tech is far too holistic for such short-sighted goals. So, while you are building the foundation for your future transition, keep in mind that digital technology can be used for team bonding activities, encourage creative thinking, provide your workers some much-needed distraction, and as a reward. Setting up all these things from the get-go will save you a lot of effort down the road.

Update your business model

Tying your business closer to the currents of the digital world can only be effective if changes are not applied only at a surface level. A couple of useful cloud tools and cheap gimmicks simply won’t cut it. That is why you should adopt the very core of your business for the changes awaiting ahead.

So, think about how digital technology can become an integral part of your business facets and particles in the following period. Some of the most important questions you should answer are:

  • How digital technology changes daily operations
  • How transition affects workforce (existing employees and new hires)
  • At what instance will new tools be implemented
  • Will you need to adjust the essential functions of the company
  • How digital tech affects the market position
  • How new tech affects the customer base

Improve core products and services

The goal of every big corporate overhaul is to improve the efficiency of the company and generate revenue. This job will be made considerably easier if your digital transformation goes hand in hand with the new set of improved products, features, services, and marketing strategies. Digital technology can do a tremendous job in helping you grow, but it can’t carry the weight of the entire company on its shoulders. The foundations of your company should be made of top-tier products and services. So, using the digital transformation to fine-tune your business portfolio can only help your efforts.

We hope these few suggestions give you some general idea about the steps you should take to tie your business closer to the ongoing evolution of the digital world and, as a result, set yourself as a leader and disrupt your own market. The business world always relied on the latest-gen tech to evolve and grow. Digital tech only speeds this process up to an extreme and makes early adoption imperative. So do your best to be the disruptor rather than disrupted.


4 Simple Tips to Boost Your Vape Business in 2021

A national survey on vaping conducted in 2018 revealed that 9% of the American adult population, roughly 34 million people, constitutes moderate to regular vapers. The substantial ready market attracted countless investors to set up shop in the vaping industry.

However, regardless of the ever-growing vape market customer base, customer acquisition remains a big challenge for most vape vendors. Online and traditional media restrict overt advertising, limiting contact with potential consumers. While vape product marketing is dicey, it is doable. Find out how to promote your brand’s premium vape juice flavors and venture into new vape markets below.

1. Position Your Brand as a Consumer Education Hub

The internet is rife with businesses peddling countless products due to the immense potential online platforms present to vendors seeking to venture into new markets. However, the downside to the crowded marketplace is numerous adverts that cause advertising fatigue among potential consumers, causing them to avoid engagement with sales brands.

Consequently, effective customer acquisition strategies entail offering a value proposition rather than direct selling. Customers respond to and share enriching content, like consumer education pieces, generating organic traffic to your website.

Therefore, helpful information like types of vape products, buyer’s guides, vape kit maintenance, and vape tutorials attract more engagement. Moreover, investing your marketing resources into consumer education helps position your business as an authority in the vaping industry.

You can achieve your consumer education goal by posting blog posts about pertinent vaping subjects on your website; blogs are also fundamental SEO tools. Use Keyword tools and data from your analytics page to create evergreen content that potential and current customers will find helpful and shareable. Alternatively, you can create a community forum whereby consumers interact and share their vaping experiences. Consumer education helps nurture trust and confidence in your brand, prompting consumers to buy your products.

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2. Create and Implement an Online Marketing Strategy

The FDA regulates vapes and imposes display requirements for vape product advertisements; it recently issued marketing denial orders for over 50,000 e-juice flavors. Besides the FDA, major search engines and social media platforms restrict paid adverts that stimulate or make vaping seem attractive from their platforms. However, you can do much more than blogging to promote your vaping business online despite such restrictions. Here’s how to do it:

Search engine optimization (SEO): SEO is an essential part of digital marketing, which entails positioning your brand to rank top in a search engine’s algorithm. These are some of the most effective SEO strategies:

·         Optimize your product descriptions, landing pages, about pages, and social media pages providing valuable content.

·         Use internal links and backlinks on your blogs and landing pages.

·         Enhance your website’s navigability with a user-friendly interface, shopping category filters, and a word-predictor search function.

Email marketing: While social media platforms and search engines impose bottlenecks for marketing vape products, email marketing tools have no restrictions. Statistics show that email marketing has the highest ROI of all online marketing strategies and that personalized emails have a 50% open rate. Therefore, create prompts that urge customers to submit their email addresses without coming off as pushy and create a customer database.

Lead-generation tools and web browser analytics: These tools help you monitor customer behavior and create customer cohorts based on customer behavior commonalities. Use the submitted contact information from your customer database to send emotionally appealing content that addresses innate customer needs to specific customer cohorts.

Promote your website in top vape sites:  You can also have reputable independent vape-centric websites feature your brand on their platform or pay for pop-up ads on such websites and legit mobile vape apps. You can also enlist your brand on reputable online vape shop directories for enhanced visibility.

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3. Consider Influencer Marketing

While social media platforms can restrict vape product direct advertising, they cannot sensor individual opinions on vaping. Therefore, influencer marketing is a viable marketing strategy to boost your vape business.

Some vape marketers are wary of influencer marketing due to supposedly high budgets and difficulty in measuring ROI. However, you can lower influencer marketing costs by partnering with micro-influencers and nano-influencers rather than macro-influencers with exorbitant rate cards. Moreover, micro-influencers and nano-influencers have better engagement rates that translate into better ROI.

A clear influencer marketing strategy with preset KPIs and associated metrics also increases campaign success. However, the most crucial element is selecting an influencer whose brand aligns with your business’s core values; give them creative freedom.

Photo-centric and video-centric channels work best for influencer marketing. So, have an influencer post about their favorite vape flavor from your product catalog and other relatable experiences that will draw customers.

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4. Incentivize Potential Buyers

Consumers attach great importance to added value and actively search for brands with a little something extra to offer. Meeting customer needs for supplemental value will endear your brand to your customers.

Even though the FDA prohibits issuing free vape samples to consumers, you can offer alternatives like complimentary gifts, bulk purchase discounts, and free shipping according to specific terms and conditions. You can also utilize email marketing to inform customers of your latest deals.


Despite multiple bottlenecks on vape marketing, vape marketing campaigns are powerful if targeted at a ready audience with the correct message. Using these simple tips in your marketing strategy will help you nurture leads and grow your vape business.


Remote Workers

6 Essential Tech Needs For Remote Workers

Life after the pandemic has changed the way people work. Companies who never considered remote work, are now embracing this as the new way of doing business. Their staff are working from home in higher numbers than ever before, and they are thriving. This new way of doing business has been tricky for some. But once they implemented these technologies, they are finding more success in the virtual workplace. It’s important to recognize that companies in many different industries can use remote workers for much of their support staff if they have the right infrastructure in place. Here are some of the essential tech needs of any remote team.

Good Computing Systems

Send your staff home with good computers. Systems with enough RAM and storage are more likely to work harder and can better access cloud storage files. They’ll be able to process larger files which can benefit companies with creative design teams. Additionally, tech teams need good systems so they can access other computers remotely to repair problems and identify issues. Good computing systems are essential tech tools already, but are even more important when everyone is working remotely.

Video Conferencing Tools

It’s possible to have a meeting with people from all over the world by leveraging the power of video conferencing. While there is an energy and a dynamic that happens during in person meetings, the ability of people to meet and get things done remotely is possible. There are many different conferencing tools on the market. Each one has strengths and weaknesses that businesses can use for their specific needs. It’s also important to choose tools that can be used on lower internet bandwidths in the event that some of your staff don’t have higher speed internet service at their home location.

Team Chat Apps

It’s easy to walk by someone’s office in the middle of the day to ask a question. But if you send an email, you’ll likely get lost in the sea of messages they get each day. When you work from home, you probably aren’t going to drive by their house just to ask one question. Instead of emailing a coworker, many companies use chat apps for asking quick questions when you need a response right away. This is especially helpful for teams working together on projects. It helps people communicate quickly so everyone can be as productive as possible.

Cloud-Based Storage

On site servers are becoming a thing of the past. The security needs for servers can be costly and they are difficult to maintain. Instead, many companies are moving their documents to cloud-based solutions. These storage sites are easier for individuals to access from home, but still provide security that protects the documents and intellectual property of the company. Cloud-based solutions mean that employees can access the information they need from anywhere in the world as long as they have their login information. It also allows better collaboration between teams because documents can be easily shared within the cloud systems instead of emailed back and forth.

Social Media Customer Service

More companies are moving towards offering customer service solutions via social media. Let’s face it, more and more people would prefer not to use the phone to follow-up with a company on an issue. Using social media improves client retention by offering help where they spend their time. This is a great tech opportunity for companies with remote staff. It’s easy to create a customer service team focused solely on giving help via social media. When people look online for help desk info, it’s more likely people are looking at your social media pages than at your CPA website.

VoIP Phone Systems

VoIP phone systems used to be very expensive and difficult to implement. Because of the rise in VoIP, especially in call centers, more companies have developed solutions that can route phone calls to your cell phone instead of a clunky desk phone. There is still a market for both types of systems, but if you need to go remote with your team quickly, one of these app-based systems provides a quicker solution. You can route any extension to any phone you want, create customer service profiles, and even show who’s on the phone at any given time. Additionally, many of these systems record phone calls which can be great for training purposes.

Beta Discover Follow

Google Shows How to Optimize for Beta Discover Follow

Google has a new feature called Beta Discover Follow. What is this feature all about? Are you aware of it? If you are into digital marketing, then you must have to know about this new feature. It is obvious that you need to optimize your website according to this Beta Discover Follow feature. Without knowing more about this feature you cannot leverage this feature. Don’t worry, you are not too late. You can benefit from this feature. Still, you can learn how to optimize for Beta Discover Follow. Here we are to help you with this.  

What Is Beta Discover Follow? 

Before you start knowing how to optimize for this feature, you need to know what this feature exactly is. Beta Discover Follow is a feature that enables webmasters and digital marketers to follow desired websites to discover every new content published.   

Google discover feed is used in this feature. Users can now easily track the latest content of any website. This feature can help search engine optimization expert and digital marketing company

Benefits of Beta Discover Follow 

There are many benefits of the Beta Discover Follow feature. This feature is new but still, it has the capability to impact the whole industry. The first benefit of this discover follow feature is that it can be used to follow the websites accurately. It can help you a lot in content strategies. You can develop content strategies that can help you a lot. By following the websites and their content, you will better know their content strategy. It will help you compete with all the other publishers in content marketing. On the other hand, there is a huge benefit for publishing websites. Websites will get more followers and more readability.  

How to Optimize for It? 

This feature is easy to use for your website. You just need to optimize your blog or website in a way to avail the benefits. But how to optimize for the Beta Discover Follow feature? Here is the complete information about how to optimize your website for Beta Discover Follow feature. However, Google doesn’t need anything from the publisher’s side. Publishers can directly avail of this feature. But there is something that is really important when Google talks about the RSS feed of websites. RSS feed must be maintained when you are going to avail the benefit of Discover Follow. Other than RSS, the Atom Feed can also help you in this. Because it will help Google get all the latest content systematically. 

Work On Feeds 

Google has some guidelines for feeds. You need to manage feeds in a way to get more benefit from this feature. You need to optimize feeds in a better way. Hub and leaf feeds are required for this feature. Websites must have to add their feeds into Hub and Leaf pages. The leaf page feed can also be helpful in categorizing feeds. All the content categories can be created. It helps in structuring your content for feed. 

Multiple Feeds 

Multiple feeds are also required for this. Google’s documentation for the new Beta Discover Follow feature clearly describes it. Multiple feeds must be mentioned on the homepage of a website.  


Google’s documentation about Beta Discover Follow is very clear to understand. This documentation tells that publishers can avail the benefits with more followers in the Google Discover feed. Users are given the opportunity to follow the websites in the Google Discover feed. Now is the right time to optimize the website according to the Beta Discover Follow feature.