In today’s digital era, everything runs on data and networks. Physical assets and businesses are slowly replaced by digital assets created over time. Every sector is adapting to digital mediums to reach out to and serve their audiences. From customer acquisition to customer care and after-sales service, today’s consumer demands an excellent level of service 24/7. To thrive in this fast-paced era it is important to create a mobile application when everyone is struggling with the question of how to find the app developers near me.
Mobile applications offer the unique advantage of becoming a silent companion and transactional tool for consumers. At the same time, these applications offer a higher level of advantage for businesses to become the favorite destinations of loyal users.
The digital-first organizations are investing heavily to become the preferred platform for new users. Once the first transaction is made, the acquisition process is completed and what is left is just the retention and satisfaction of new users.
Why is the Mobile First Approach Required?
To thrive in the digital era every successful organization has to have a presence available in every form of medium. Having a website became popular in the early 2000s. Having a presence on social media platforms was developed in the 2010s and the 2020s having its mobile application is the primary method to connect with users.
Advantages of Creating A Mobile App
There are multiple advantages of creating your own mobile application to expand users, offer more services, and increase the ticket price over a while. Below are the primary advantages of creating your mobile application.
1. User Retention
Startups often face a hard time not in acquiring users but in retaining them for continuous transactions. The cluttered digital world is filled with multiple options offering similar services. Hence paving the way for users’ mobile phones gives an advantage of becoming the primary pathway/action.
Ex: There are multiple online clothing brands in the market. Every brand has its niche and unique audience. Having a website helps to contribute heavily to the sales. A user may stubble upon a website on the World Wide Web and make a purchase. However, the probability of that user making a quick purchase is lower. If the same user happens to stumble upon a mobile application of that brand and downloads it to check the latest collection, there is a high chance of that customer making a purchase presently or in the future.
2. Quick Iterations
Mobile applications are based on two primary technologies. Native or React. Both the applications based upon these technologies offer their own set of features and advantages. Having a mobile phone application allows for quick iterations in development. The regular updates for security fixes and new in-app features help to provide a new experience to users.
3. Quick User Feedback
Creating a user feedback channel is a challenging task in itself. Mobile applications can help to create a faster and more efficient feedback channel to know and learn about the users. Mobile applications offer the flexibility to try out new features and products with existing users. The actions and reactions of DAU (Daily Active Users) and MAU (Monthly Active Users) help to understand user behavior patterns.
4. Lifelong Partnership
Once a user downloads an application they become somewhat connected with it. Users generally do not change their routine until a big shift in the same market arises. Such as a typical person may hold their bank account in 3-4 banks and use them as per convenience. Users might not open a new bank account for a particular purchase. Whenever a user faces a new financial transaction such as an investment or taking a loan they lean towards the existing bank branch and finish the transaction. Mobile applications can become the digital medium for establishing partnerships in the new era.
5. Cult Exclusivity
Mobile Phone application also helps to create a cult following of users who identify with using unique services. Discord, Reddit, and Notion are primary examples of this. Reddit users are often highly active in the forums but not active on other social media platforms. The cult following makes users addicted to their favorite platforms.
How important is it to find the right app developer?
Finding the right app developer is a hard process. There are many developers in the market but finding and selecting the right developer company is crucial for the app’s success. There are two ways one can hire an app developer/s. Freelancer or an app developing company.
Hiring a freelancer is a cheaper option compared to hiring a company, however, when it comes to getting things done responsibly and with accountability, getting ahead with a developing company is a suitable option.
Resources that can help Find an app developer near me
Before finalizing an app developer it is important to check the disability and knowledge of the developer you are hiring. It is not possible to check the technical knowledge of an individual developer when you are hiring a freelancer. In comparison when a developing company is hired an organization does not have to worry about technical knowledge since there is an added layer of trust and accountability in the developing company.
Multiple sources can be used to find the right development partner. Clutch rating is known as the primary measuring parameter that helps to learn the rating of various developing agencies. Other rating provider platforms such as Upwork and G2 can be used to learn about the legitimacy and performance of the developers.
Questions To Ask Yourself
Before beginning a project there are a couple of questions that need to be asked to get clarity about the project. The primary questions are:
1. What Will Be My Budget?
Any mobile application can be created with any budget. The recent development of technology and no-code platforms are making it easier to create MVP (Minimal Viable Products) to test out applications on a surface level. Once MVP is finalized and the use full-fledged app creation process begins the budget should be finalised. Applications such as Instagram were started by a small team with a shoestring budget and ended up growing into larger corporations. Hence it is important to have a budget beforehand. This clears a lot of questions that arise along the way.
2. Should you go with a freelancer or a company?
Another question is to select a freelancer or work with a developing company. Freelancers are comparatively cheaper options but lack accountability and trustworthiness, developer companies on the other hand offer both. Also, developer companies have multiple resources and it is easier to iterate projects or work with multiple technologies simultaneously. If you are not sure about the project and want to take a gamble, you can opt for a freelancer but if you want to give it all in and want your project to succeed, select a viable developing company.
In conclusion, it is important to find the target audience, purpose of development, and unique offering before beginning the project. There are multiple service providers and multiple technologies available in the market. Having a bird’s eye view helps to learn about all the technology and pick the best practices in the market. Also, it is important to keep in mind that developing companies are much more reliable than freelancers. The world is shifting towards a digital transformation. Hopping up on this new rail will take traditional and new businesses a long way.