Category: Martech

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Top 5 Marketing Tips for Improving Business on Instagram

Majority of the folks these days are making the use of Instagram. More than 400 million people are using Instagram for a business that is reasonably quite higher than others.  If you are one who is facing a lot of complicated problems while improving the sale of a business, then it is highly recommended that one should make the use of an Instagram business account that is proven to be beneficial and offering a considerable amount of benefits to the users. After creating an account, one has to share content regularly.

More than one billion people are making the use of Instagram that is quite higher than the others. If you are one who wants to create the visibility of the page, then one has to share interesting content regularly that can catch the attention of the audience. Here are 2 important marketing tips that will assist you in improving the visibility of the business on Instagram.  

-Use free tool

Nothing is better than a platform like Instagram that is offering a lot of benefits to the users. It is completely different from Facebook and others. Lots of people are using the business account and promoting their brand on a platform like Instagram with ease. In order to attract the users from a particular area, then one should make the use of sponsored ad feature that will surely attract the users from the target area. Before promoting the business, it is your responsibility to customize a lot of important things like location, gender, and other things. Majority of the folks are taking a significant amount of benefits of the Instagram tools, like Replug’s Bio link feature for Instagram. It would be better to add a call to action feature that is considered to be great. By sharing content on a regular basis, one can easily improve the reach and engagement of the business account without having any complicated problem. If you are regularly sharing content, then it will surely create strong engagement with users.  Nothing is better than лайкиинстаграмнакрутка that is providing Instagram likes that will surely improve the engagement and reach of the page.

-Promotions

It would be better to make the use of Instagram posts that are considered to be far better than others.  Along with Instagram, one should share the content on other social media platforms like Facebook, LinkedIn, and others. Make sure that you are inviting others to follow Instagram. If you are fairly sharing content regarding business, then one can easily attract the users from the targeted area.  Some promotions are fairly effective, that is improving the visibility of the brand with ease. Before initiating the promotion, one has to set the budget that would be great for you. All things depend on the requirements only; if you are facing a lot of complicated problems while promoting the business, then one should make contact with professionals who will surely assist you in promoting the Instagram business account.

-Use relevant hashtags

Hashtags help you “compose and order pictures and video content” to discover content all the more effectively. They’re a straightforward method to label your substance to make it simpler to discover for other people. They run from the nonexclusive – #love is the most utilized hashtag starting at 2017 – to the, quite certain. What’s more, they are so prevalent on Instagram that they’ve basically turned out to be required. In the event that you need individuals to locate your substance, you have to utilize hashtags. 

Here are a couple of hashtag best practices: 

  1. Try not to try too hard: five focused on hashtags are superior to 25 arbitrary ones. 
  2. Maintain a strategic distance from abused labels: including #love or #instagood is comparable to pointless. 
  3. Try not to spam: keep them significant to the picture. 

From that point, you have two fundamental alternatives when picking hashtags for your posts: 

General Hashtags 

These are hashtags that anybody may utilize, contingent upon the substance of a picture. “#Sunset” springs to mind, as do “#food” and “#wine.” However, to be perfectly honest, these models are broad to the point that it might be difficult to get seen utilizing them. Rather, attempt to discover specialty hashtags inside your industry. This expands your odds of pulling in the perfect group of spectators to your substance. 

A fast Google search will bring you arrangements of specialty hashtags by industry. Post planner has a pleasant rundown, for instance, as does Soldsie. In the event that you need to get increasingly inventive, see what hashtags your current adherents use. This is a more astute approach to locate the correct individuals to engage. 

Marked Hashtags 

In case you’re propelling an Instagram battle, a marked hashtag is an unquestionable requirement. This applies to challenges, influencer shootouts’ (continue perusing), or new item dispatches. 

Marked hashtags are explicit labels that just apply to your image. 

They could be your image name, the name of an item or individual, or something unique you’ve made for your battle. Moving further, these are some important things that would help promote the business on Instagram.

-Create Beautiful Visuals

Posting incredible substance is constantly indispensable for online life advertising. It’s what causes them to draw in with your image, and keeps them returning for additional. 

On other interpersonal organizations, this can mean sharing connections, posting fascinating articles, and beginning discussions. On Instagram, it starts and finishes with pictures. 

The entire system was made to give individuals a chance to share their photographs. 

This is particularly valid in case you’re selling items on the web. 

As indicated by one examination, 93% of choices in the purchasing procedure depend on visual appearance. Great pictures are imperative. 

Besides taking amazing photographs, how might you make your Instagram content all the more engaging? 

Pick a topic 

The best Instagram records will, in general, have a fundamental subject or tone. You need something that rouses or interests devotees, past basically your items. For instance, Under Armor utilizes the hashtag “#IWILL,” and its presents quite often relate on physically defeating deterrents. Under Armor’s adherents seek uplifting messages and get a little marked promoting every once in a while. 

-Work With Influencers

Influencers are industry VIPs, and their pledge goes far with purchasers. 

Regardless of whether you’re attempting to manufacture your Instagram nearness or make deals, their support is exactly what you need. To do this, you first need to distinguish the ideal individuals.

Great influencers should: 

Have a reasonable crowd (that may really purchase) 

Be vocal and noticeable in your industry 

Have a background marked by impacting their devotees’ choices 

At the end of the day, they really should be persuasive. 

Simply having a gigantic after isn’t sufficient.

Moving further, these are some important things that would help promote the business on Instagram.

Author’s Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights clients, helping at лайкиинстаграмнакрутка them to buy real Instagram likes. He loves to travel, write, and play baseball. 

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Importance of Big Data Analytics For All Companies

Staying on the cutting edge of technology is a must for any business trying to stay competitive. In a recent study, nearly 80 percent of the executives polled proclaimed that businesses without a big data strategy will be unable to compete in today’s marketplace. Instead of letting the power of data analytics pass your company by, now is the time to embrace this technology.

Some business owners hear the term “big data analytics” and immediately get intimidated. Instead of shying away from this technology, you need to find an IT professional to help you embrace it.

Source: Pexels

Here are some of the reasons why big data analytics are so important in the world of business.

A Great Way to Improve Efficiency

If you are like most business owners, the main goal you have is improving productivity and efficiency levels. There is a misconception that big data is only collected to analyze consumer behaviors and purchasing patterns. In reality, data is routinely collected internally and analyzed to see where improvements can be made.

Not only does this help your employees, but it can also improve the other pieces of technology you have in place. For instance, if you have created apps for your team to use, you want to make sure they are working correctly. The best way to do this is by collecting data with tools like Loggly. Collecting and organizing the error logs from these problems can help you figure out where problems exist and how to properly address them.

Understanding Your Market

The main ingredient of a successful marketing campaign is an in-depth understanding of your audience. Without this information, you will struggle to customize campaigns that appeal to modern consumers. The best way to figure out what your audience needs and wants is by using the power of big data.

By looking at data regarding marketing methods your audience is responding to and their buying habits, you can achieve the success you are after. Trying to develop a marketing campaign without this information will be nearly impossible. While using big data will be challenging at first, over time you and your team will start to become familiar with this methodology.

 

Source: Pexels

Make Important Decisions With Ease

One of your main jobs as a business owner is to make decisions regarding the path your company will take. As your business starts to grow, you will have to make important decisions in order to avoid slowing down this growth. Instead of using things like your “gut feeling”, you should use data.

Before you make a decision regarding expanding into a new market, looking at data from this market is a good idea. By using cold hard facts, you can avoid leading your company astray. The ability to make sound decisions in a timely manner is essential when trying to make your company a huge success.

Working With the Right IT Professionals is Vital

Getting the right tools in place to collect and analyze data is no easy task. This is why you need to work with experienced IT professionals. With their help, developing a big data strategy will be much easier.

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How to Create an Amazing Impact by Integrating Instagram & Web Design

Businesses have been relying a great deal on the power and versatility of social media platforms to engage the right audience. Among so many popular options available to marketers, Instagram is regarded as the way to go in 2019 since it has witnessed the best ever conversion ratio. As such, every web design business or freelance web designer is seriously thinking in terms of creating synergy between Instagram and website design to enjoy the fruits of both the worlds. 

Instagram has a phenomenal outreach and as a result, it is the destination to go-to for all aspiring web designers and marketers. The platform has an astonishing user base of over 1 billion active users and with some of the follower services available, it is not difficult reaching lots of them. However, you do need to careful with the companies offering such services; The Small Business Blog suggests Buzzoid is a dirty scam, for instance. The users are actively interacting on the platform as they end up uploading 40,000 pictures every day and they end up posting 1,000 comments every second. The activity level on this versatile and vibrant social media platform makes it more enticing for the web design fraternity to leverage the platform to their maximum advantage. Let us explore ways to achieve an effective design synergy between Instagram and your official website.

Strive for an Interactive Web Design

The most amazing characteristic of Instagram is its inherent quality of interacting with users naturally besides, generating engaging content. This interactive characteristic of Instagram would be taken to the next level by utilizing effective tools such as Gramista that is used as a substitution for the Instagram users when they are absent from the platform. This helps in keeping the regular activities going on as usual. 

Web visitors, who are coming from Instagram, are having certain expectations from your website too. They could be expecting similar browsing comfort and intuitive web design. Web designs must be made more interactive in order to deliver the same degree of comfort as on Instagram. Moreover, an interactive website could assure a better UX or user experience to the traffic that is redirected from Instagram. Better User Experience automatically implies better brand appeal. The interactive element and amazing user experience on Instagram help you to obtain massive followers for Instagram.

Logos: Keep up with the Trend

It is mandatory to stay abreast with the latest developments and trends in the field of web designing and social media in order to win a competitive edge. As such, a design makeover is a must. An overall website overhaul becomes all the more necessary when we focus on creating a website with elements of interactivity so that it could be on par with Instagram. 

As per https://buffer.com, it is quite challenging to stay abreast with the latest social media logos. Moreover, even when you are able to identify the logos, it could take a reasonable amount of time to understand fully the brand guidelines. We know that Instagram has a sole focus on captivating and truly fascinating imagery and nothing really symbolizes this better than its logo. While creating content for your website, it could be really helpful to consider having a transparent logo of Instagram for using it in your designs.

Moreover, the design of the brand logo must be created with a lot of care as it would become the face of your company. Brand logos must be adjusted and refined for resonating with the brand aesthetics. 

Minimalism Is the Key to Success

Optimal use of all the design elements seems to be the cornerstone of minimalism. Website designs must have adequate free space. Avoid clutter and overcrowding with undesirable pictures and content. Websites with the clutter-free design would motivate visitors to spend quality time on your website without any unnecessary distractions. Websites with excessive design elements just for demonstrating the web designer’s proficiency could prove to be a flop idea as users would be irritated or frustrated with such distracting design elements.

Conclusion

Instagram has actually redefined web design. If you want your website to stay attractive to the visitors and potential customers, you must necessarily stay abreast with the latest social media particularly, Instagram trends and hire a web designer or business to help you with it.

About the author

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

DevelopmentInsightsMartech

Top Five Reasons to Verify Your Email List

Email marketing continues to be one of the most effective strategies to garner leads and sales. However, for a successful email marketing campaign, there’s more you need to do. From good design down to interesting content, everything should be almost perfect and catered to your subscribers.

And of course, you also need to make sure that the people you send emails to are the right ones. This means you’ll need to verify your email lists regularly, which some people may not actually like doing. While it’s admittedly a tedious task, it’s very beneficial and can help with your overall email marketing strategies.

But why exactly should you invest your time in your verifying email lists? Read on as I show you the top five reasons to verify your email list now!

Top Five Reasons to Verify Your Email List 

What happens when you don’t verify your email list regularly? Think of it as leaving your doors open in bad neighborhoods, meaning you only get low-quality traffic. With that said, these are the five specific reasons why you need to run through your existing email lists regularly:

1. Improves Your Inbox Deliverability and Engagement Rates

Your email marketing campaign means nothing if it doesn’t reach inboxes, which is referred to as inbox deliverability. This is correlated to a Sender Score, which is a system that identifies you as either a spammer or trusted sender.

With better quality data from verified email lists, it equates to better performance, listing you as a trusted sender. This lessens the chances of your emails reaching spam folder.

Besides this, verifying email data can help you eliminate emails that don’t matter to your campaign. While it means your list size is smaller, it also means better and more quality engagement. It increases the chance of improving your open and click-through rate.

2. Reduces Hard Bounces and Spam Complaints

If you don’t already know yet, hard bounces are such nightmares in email marketing. It lowers your Sender Score, also leading to your meal becoming blacklisted. That’s why it’s important to verify your email, which checks accounts to make sure you only send it to real users.

You don’t only look up the email database, but you also need to check that usernames are registered and have active mailboxes. It gives you assurance your email lists are engaging, lessening any chances of an increased hard bounce rate.

Also, with verified email addresses that actively subscribed to your emails, this lessens the number of spam complaints. This is an advanced email validation tool, costing a bit more but worth it!

3. Avoid Sending to High-Risk and Temporary Emails

What are risky email accounts? These involve sending emails to well-known litigators in the world of email marketing. Or, it can involve email accounts that are linked to chargeback or fraud!

If you send emails to such email addresses, it can be troublesome, leading to you in the blacklist. With proper email validation, it prevents you from emailing high-risk accounts and the dreaded blacklist!

Besides this, many fraudsters also use temporary email accounts. These are emails that are randomly generated and last for only less than two days. Since they do look real on the day of collecting such emails, it sneaks into your opt-in process. 

By using an email validation service, they identify any temporary email account and eliminate it immediately. This saves you from looking like spam.

4. Identify Catch-All Email Accounts

For those in the B2B industry, you’re probably already familiar with the catch-all mail servers. These are server configurations which accept emails sent to whatever username, even if mailboxes aren’t created yet! So the email looks real but that result in a kickback.

With the right email validation process, you’re familiar with what mail servers are configured in that way. This has you make the right decisions with your marketing campaign.

5. No More Spambot and Alert Typos 

Spambot would flood contact forms with fake data for various reasons. While some companies use CAPTCHA codes to reduce the bots, doing so frustrates subscribers, discouraging them from trying. Once you’re familiar with differences between fake and real accounts, you beat the bots and make the subscription process easier for real users.

Also, email verification prompts if users make a mistake. It lessens human error as they type down their email, with services detecting which is real and what isn’t. Both you and the subscriber will be alerted with an error message if given the wrong data, which has you convert such data to quality email contacts.

How to Verify Your Email Lists

Now that you know all about why it’s important to verify your email lists, how can you do so?

Fortunately, there are many different email verification services you can find online! You can either hire companies to do the job for you or look for services online to do the job for you.

Just make sure that you check the service’s reputation and performance, basing it on overall customer reviews. It’s also important to select the right email verification service that’s reasonably priced. After all, quality services don’t come free!

This allows you to filter out all spammy and useless email accounts quickly. You won’t have to hassle yourself to do it and can focus more on your actual marketing campaign for better results.

Wrapping It Up

Email verification is crucial to campaign the email deliverability and its overall performance. If not, then expect some complaints and hard bounces, which would definitely be a nightmare for many marketers. You’ll be surprised that it isn’t as difficult to do as well, as some options of email verification services do the job for you!

Hopefully, this article on the top five reasons to verify your email list gave you an idea of what to do! So don’t wait any longer and start taking the right steps into verifying your email lists now.

If you have any questions or want to share your own experiences with verifying email lists, then comment below. Your thoughts are much appreciated!

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How To Protect Your Office Network From Data Theft

Many businesses, especially SMEs, are unaware that they are at risk of data theft until it actually happens to them. This finding was supported by data from the UK’s Cyber Streetwise Campaign indicating that two-thirds of small businesses in the United Kingdom do not think that they are vulnerable to cybercrime. Because of this, it should not come as a surprise then that according to a 2018 Verizon Report, 58% of malware victims are also small businesses.

While there is no 100% guarantee that any method is foolproof, applying these recommended security measures will give you that extra peace of mind that you deserve.

Install anti-malware programs

One of the most common ways cybercriminals steal data is through malware. Malware is short for malicious software, which are usually harmful computer network programs like viruses, worms, adware, spyware, and Trojan horses used to access various devices stealthily. Nowadays, infecting a device with malware does not only happen by plugging external devices like USB sticks and hard drives. You can also get malware on your system electronically when you click a malicious email, download files, and visit unreliable websites. In fact, according to a 2018 Verizon Data Breach Investigations Report, around 92.4% of malware sneak into a device through email.

You can prevent malware from infecting your office network and risking data theft by installing anti-malware applications on all devices. The more advanced programs can detect even the most sophisticated malware. However, if installing an expensive anti-malware program is out of your budget, you will be surprised to know that even the most basic antivirus apps are still better than leaving your system vulnerable with no protection at all. 

Enforce access control policies

With most companies digitizing their data and using Cloud technology, it has become much easier for employees to access and use the information on demand. But with this convenience, there is also the added risk of confidential data being vulnerable to data theft. Business owners often fail to realize that there is a need to enforce data restrictions so that unauthorized users will not be able to access sensitive business information.

This does not only apply to external users but to the internal employees as well. Depending on their job roles, employees should only be granted access to information related to their tasks. For example, entry-level employees, interns, and temporary staff should not be given access to the company’s financial information, legal contracts, and other confidential data assets.

Only use trusted third-party service suppliers

It is common for businesses to use third-party service providers to run business operations. In many instances, these service providers gain access to the company’s data so it is critical to choose with whom you work with very carefully. When selecting a supplier to work with, make sure to research about the company, its track record, and client testimonials.

Examples of third-party suppliers that usually gain access to your data are web hosting and email providers, cloud computing companies, and companies offering remote services. For example, having remote printer diagnostics connecting to an external company means that people outside of your business have access not only to your printers but also to your office network. When granting remote access, make sure to limit the duration of access and the specific part of the network the third-party supplier is allowed to access.

Aside from screening companies that have electronic access to your data, it is also important to scrutinize third-party service providers that gain access to your physical workplace. Building maintenance, facilities management, security, and catering are examples of such services that are often outsourced to third parties, especially by larger companies. Make sure that the suppliers are reputable companies and are not fly-by-night entities.

Use data encryption

You can add another layer of protection to your data by encrypting them. In case anti-malware programs and access control measures fail, having encrypted data will make it harder for data thieves to open and use the stolen information. When you encrypt your data, an encryption key will be required in order for it to be accessed.

Data encryption is also important because it ensures that your data is protected at all times, whether it is just stored when it is in transport. There are also data encryption programs that can protect your data across different devices. This means that even if you lose a device with access to that shared data, it will be more difficult to access because it is encrypted.

Update your software and apps regularly

How many times have you clicked the “dismiss” button when prompted that you need to update some of your device software and applications? A lot of people ignore these important updates and many are even guilty of skipping the automatic updates set-up by their IT guys. You may not be aware that these updates are actually essential to protect your system from a data breach.

Most programs often need to be updated to fix issues including security vulnerabilities discovered by developers. If your system is filled with outdated programs and apps, you are exposing yourself to potential risks so make sure that you’re always running the latest version. 

However, it is also recommended to wait at least a week before installing the latest update instead of installing it on Day 1. The reason for this is because there have been instances wherein newly released software updates contained security flaws that were not discovered until users started experiencing them first-hand.

Block instant downloads and access to unreliable websites

During off-peak hours, many employees admit to browsing the internet to pass the time. While it may be harmless for your staff to read the latest news or watch a YouTube video, some of your employees may not realize that the funny gif image that they’re downloading to share with other colleagues is infected with malware. Another common scenario is when users try to download songs or videos from piracy websites, unknowingly downloading spyware in the process.

To prevent this, you can use web filtering software that can automatically block access to websites depending on the categories you choose, the nature of the websites, or the reputation of the websites.

Protecting your data is a worthy investment

The increasing number of businesses being dependent on technology also means that more companies are becoming vulnerable to different types of cybercrime, including data theft. Whether your business is a small start-up or a huge corporation, implementing security measures is definitely worth your time and your money.

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Importance of Live Event Integration for Tech Enterprise Marketing 

To keep with the changing scenario of modern business marketing, enterprise technology, and software companies especially need to follow a different approach in their marketing endeavor. The prime objective should be to leverage tactics that will ensure that they have real results.

In this modern business world, there is an increased competition especially in the technology companies to gain more attention to the different digital channels that are available. The technology companies in the Business to Business sector especially are often found to be struggling to reach out to the right decision-makers to get an idea to increase their sales funnel on the right channels.

However, this inability of them to connect with the decision-makers regarding an important issue or challenge and to find the most dynamic a solution to meet their business goals create a dramatic, if not a drastic impact on the success of most enterprise technology organizations.

The solution to the issue

Now the question is what should you do in such a situation? According to expert marketers and digital marketing agencies like blastup.com and others, if you want to maximize your investment in your marketing initiatives you must look for:

  • Workable strategies and tools that have the potential to engage these decision-makers and 
  • Making they understand the specific challenges that you are facing currently.

Since they are the thought leaders of the industry they will come up with useful and most dynamic and unique solutions that will help you to gain substantial ROI.

In addition to that, the best things that you can do as a technology, the company is to transform how you market yourself. This will help you to emphasize digital marketing because no matter how counterintuitive it may seem to you, face-to-face interactions are the most important thing to consider. Using the digital channels solely you will be able to separate contenders from pretenders.

Attending live events

Attending and integrating live events will let you have a different focus on your marketing approach, depending on where your organization and solution stands in the marketplace. This will help you to meet your core marketing needs at any point in time and given circumstances. Apart from that, there are several other good reasons to integrate live events with your digital marketing strategy. 

  • Better branding and awareness: For any startup tech company, the main challenge during the early stage is to get noticed in the marketplace. If you take help of the live events you will get a better opportunity to showcase your skill and a couple of good factors about your solution. Live events will also help you to the history of your company as well as yourself. All these will ensure a better branding and creating a larger awareness about your tech company among the audience, targeted and beyond. The prime objective is to get the word out in the marketplace so that when prospects evaluate your solutions eventually they find you ready for service.
  • More lead generation: If your business is in a much more mature stage, you will need to generate more ‘face to face’ sales leads. Planning here is a crucial aspect and therefore you must make sure that you communicate well with all your important prospects well in advance so that you can drive more attendance to your booth in the event. To collect more contacts, you can have systems installed in place. This will ensure that you have more qualifying leads. You will be better off if you also set up follow-up sales engagements either during the event or after it.
  • Stronger customer engagement: To meet and greet your existing customers, there is no better way than live events. This will help you to engage with them in a more fun way in a low-pressure format. Since they are your customers already, it will be easier for you to know them in a more personal and granular level. You can discuss their success more casually regarding your solutions. This will, in turn, help you to know whether or not there are any potential up-sell openings.
  • Impart education: You can organize educational workshops and content in the live event to draw more current customers and new prospects towards you. This will also help you to drive decision-makers to your company on the technical side. This will also help you to gain contact info upfront before you set up any training session. You will also be able to follow up with them just to find out what they got out of the event and the consequent sessions. Finally, you will be able to determine whether they are any good as a potential sales qualified lead.

To organize and attend live events more frequently you must make sure that you stay engaged and active on social media not only before the event but also after it as well. In addition to that you must also:

  • Encourage your employees especially in the sales team
  • Spread the word on social channels such as Facebook, Twitter, LinkedIn and others
  • Find ways to maximize the probabilities of active prospects attending or meeting and 
  • Moving ahead along your sales funnel and cycle.

To move ahead with your sales cycle, you will have to choose the best and most effective channels both online and offline to market your events. A few of these channels are:

  • Website and blogs
  • Email and social media
  • Social communities
  • Mobile web and apps
  • SMS text
  • Paid search and outdoor ads
  • Online display advertising and direct mail
  • Affiliate marketing
  • Print and other media
  • Telemarketing and others. 

All these will help you to get quick exposure and increase the volume of your prospects. All you have to do now is create a useful and smart strategy to nurture these prospects and convert them to your sales leads. 

Technology will help you a great deal in all these with marketing automation and set up a proper sequence to follow.

Author’s Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

Digital marketing
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Skills of a Digital Marketing Consultant

Featured image credits by Diggity Marketing

Digital advertising is also called Internet marketing. It can be explained as when the technologies are involved in the business to deliver promotional advertisements to the consumers. It includes promotional advertisements, messages delivery, social media websites, search engines, and online advertising, etc. Are looking for a source to improve your skills in digital advertising?

Networks for online advertising

In the new era, luckily we have various preeminent platforms such as Google, Instagram, and Facebook to enhance online marketing. It helps your business to reach your customers through advertisements and promotions. Though these networks give a wide range of advertisers and offers, digital advertising is one’s own cup of tea. It depends on the interest and potentials to do something outstanding.

The growth rate of digital advertisements

Digital marketing plays a strategic trick to improve business. You can reach millions of people with a laptop and an Internet connection. It helps in spreading your message or product in a matter of hours. 63% of business marketers believe that generating traffic for their promotions and ads is the biggest challenge. Connecting with the right people also matters in advertising. Here is a quick glance at the growth rate of digital marketing:

  • Email marketing: increases the growth rate by 158% with the help of button clicks.
  • Social media: helps in doubling the budget over the past few decades
  • Content marketing: Content marketing strategy increases the growth rate by 50%
  • SEO Optimization: creates traffic through organic search and increases marketing by 33%
  • Events: 67% of business runs on event marketing and it is considered to be the most effective strategy

Digital marketing skills

In today’s world, it is highly difficult for you to choose and opt for the right channel with the right plan. To work with a startup or with established firm digital marketing skills are essential. Though it is tough to master all the skills in digital marketing, you can choose the sub-skills and improve in those areas. Here are some tips to learn more about how to improve your digital advertising strategies.

1. SEO – Search Engine Optimization specialist

In the rapidly shifting world, SEO optimization kicks the user experience across the websites. It also helps in driving more traffic to the business via online platforms. SEO helps in adding keywords to the sites with the consideration of border scopes. If you want to enhance your skills in SEO initially you should try to sort and keep track of the important metrics of the selected websites. You should check out these SEO Services.

2. PPC marketing specialist

As the name says “Pay-per-click” is a blog post which operates on three different strategies. If you have to become a PPC marketer then you should have a strong grasp in mathematics and analytics. As it involves huge investments it is said to be highly risky.

  • Initially, get the money which follows the thumb rule as spend, learn and refine.
  • Empower yourself with the gathered data and start the marketing
  • Customer acquisition and keeping yourself upgraded to compete in the market. 

3. Become a social media expert

In the current marketing world, social media is growing faster. Almost one-third of the population uses social media platform for various purposes. As there are multiple options like Twitter, Facebook, Instagram, LinkedIn, Google, Yahoo, YouTube and so on, the opportunities for marketing is wider. It also includes,

  • User engagement
  • Copywriting
  • Analytics
  • Visual marketing
  • Color psychology
  • Paid marketing

So, if you become a social media expert then you can master the study of marketing.

4. Email marketing

If you have a large number of contacts in your email, then you can master the skill of email marketing. Most business people prefer responsive design for their products along with emails from their campaigns. Writing emails that deliver value, respecting privacy, making unsubscribing easier, creating filters will help in marketing rather than spending hours searching for clients’ every day.

5. Mobile marketing

Writing complicated thoughts, intelligently via an SMS with a responsive design is a way to conquer mobile marketing. The art of mobile marketing overlooks desktop marketing. It also adds real value to the company and also it is less complicated than SEO.

6. Digital marketing analytics

Tracking and analyzing the data is highly important for any marketing strategies. It helps to acquire knowledge about the overall skills of digital advertising. Analyzing different marketing strategies like,

  • Preparing a report of the intelligence
  • Product design
  • Pricing strategy
  • Pre-post campaign strategies
  • Marketing ROI

Apart from the above-mentioned skills, there are few more like UX Designing, Desktop marketing, etc.

Final words

The cool fact about digital marketing is that even if you master any one of the above-mentioned skills, you can achieve success in a fast lane. It serves various purposes either for your own business or if you are an entrepreneur for different clients.

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Benefits of Developing Mobile Application for Business

Did you know mobile apps are predicted to generate 189 billion USD in revenue by 2020, and right now, the Apple App Store has more than 2 million apps ready to download while Google Play Store has almost 3 million apps? Tools, communication, social media, entertainment, shopping, and health are some of the most popular uses of the mobile application. Individual developers may make some of these apps. Others might be small businesses. Whoever it is, it is evident that certain benefits of mobile apps can’t be denied. 

So, here are seven benefits of mobile apps for small business

– Promote Communication

The objective of developing a mobile app is to make mobility more dynamic and communication more efficient. Apps are a useful tool for communication between management, employees, and stakeholders. Additionally, mobile apps are also a robust way to create awareness about company activities, promotional offers, and product launches. Whether it is geo-targeting or direct communication, an app can work miracles.

People also use apps to search the web when they are moving. Besides hunting, apps also enable users to get in touch with the company’s management. It is reasonable to post notifications based on the demographics and proximity of users through mobile apps. Therefore, apps, in a way, help your business meet your customer’s demands and enhance marketing strategies. 

– Grow Customer Loyalty

It is a difficult job to create and manage your business’s reputation online. Here, mobile apps become an online agent. They build an uninterrupted and seamless link between a company and its customers. You can add many features that would let users finish tasks, starting from reminders to offering better customer services. Apps help to spread awareness swiftly about your products, which helps in growing brand recognition. 

Additional Helpful Resources:

10 Ways Your Business Can Grow with a Mobile App

Stand Out Of The Crowd With The Best Of Mobile App Development

Top 10 Mobile App Development Trends to Watch Out in 2019

– Boost Company Sales

As already mentioned, mobile business apps that are rich in features can increase recognition of your physical or digital products. You can take advantage of the paradigm shift now happening where people are moving more to smartphones from desktops or laptops when they search online for products. People today do a lot of product browsing when they are either waiting or traveling. Your app allows you to approach a broader audience that contains such people.

Apps also offer easy, interactive, and quick navigation. It makes them more suitable for browsing and shopping when contrasted to websites. Thus, customers prefer mobile apps more to buy products. Sites can facilitate awareness, but mobile apps are more suitable to elevate brands and produce sales. These are some advantages of mobile apps over websites. 

– Improve Customer Engagement

Mobile apps are more interactive and engaging than enterprise websites. It bolsters business-to-customer communication by expediting customers to get in touch with the management regularly. Be it reviews, feedback, suggestions, or complaints, users can quickly provide their views and also use your social media accounts for the same. Since you can be in direct contact with customers, an app helps a lot in improving customer engagement. 

– Offer Competitive Advantage

When your app performs seamlessly and is visually appealing, you are already way ahead of the crowd. With regular updates that meet the demands of users and address the evolving needs of a business, you manage to retain customers, and this gives you an advantage over your competitors who may not have invested in an app yet.

– Develop Brand Recognition

Customer support, reviews, loyalty program, and integration with social media are among the most appealing and essential features to a user. These features help the brand grow and add to your online marketing efforts. Business mobile apps provide a cost-effective method of promotion. Hoarding, newspaper ads, or paid ads on social media can consume a considerable part of your advertising funds when you want to develop brand recognition. However, with an app, you don’t need to spend a lot on developing brand recognition.

– Increase Visibility

Google has created its mobile-first approach, which it is now more comfortable for you to get noticed and improve visibility with your mobile app business. With a tailored app, you can get word-of-mouth suggestions with sharing on social media. You can reach a larger audience through this, and your online visibility is also enhanced. 

There are also other ways to create buzz to enhance visibility. With advancements in technology, IoT, AR, and VR becoming mainstream, many app development enterprises are ready to integrate these technologies into their apps, which offers users an engaging, interactive, and immersive experience. 

Conclusion

By extending all these advantages, a mobile app rich in features can take the business to the ensuing level of success irrespective of its scale and size.

Author Bio

Maria Brown is Chief Content Editor, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top iPhone App development company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes for Top Mobile App Development Companies. Follow her on @Twitter.

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Tips for Building a More Engaging Newsletter

An email newsletter isn’t your typical promotional email. It contains a lot of information that isn’t necessarily geared towards directing readers to a call-to-action. To make it interesting and fun for readers to read through, it’s important that the in-email content be engaging. 

Newsletters are effective only if they are well executed and perfectly designed. However, marketers are advised not to try and put too much into a newsletter. Often, we get to see examples where product updates are blended into promotional offers and blog posts. This causes the newsletter to lose focus.

According to Hubspot, an email newsletter needs solid ground to hold it together. Your audience needs to know what it is they are reading about as soon as they see the subject line. They also need to quickly identify the focus of the email and understand it quickly. This increases your email’s engagement rates. 

If your email newsletter isn’t performing as well as it should, it’s time to take a back seat and revamp your strategy. Your newsletter might even be something you wouldn’t want to read yourself. A good newsletter should be three things: relevant, interesting, and valuable. Try an email builder to be sure you will have a good email template.

First, it should relate to the reader’s interests and the things that they care about. Second, it should delight, educated, and entertain them. Third, it should teach them and give something that they would find useful. Without these basics, your newsletter will struggle to draw an engaged and consistent readership. 

Experts recommend coming up with a newsletter strategy at the very beginning. This should include the objectives of the newsletter, a way of identifying target readers, and choosing the newsletter’s visual style. These will provide the right foundation for making it more engaging.

We will share 5 tips below for building a more engaging newsletter: 

An Interactive Table of Contents for Better Navigation

If your newsletter contains a lot of content, you can make it more navigable by including a table of contents. This shows your audience what to expect as they start to read your email. A static table of contents works well. However, an interactive one makes things way better. The latter allows readers to skip to a section once they click on a particular topic within the table. This can be done using anchor links. 

The table of contents is clickable and when tapped, the page jumps to the exact module. This is one of the best techniques where the business wishes to include tons of in-email content. What’s even better is that most interactive tables of contents are supported across a wide array of email clients. They are easy to implement and do not require any coding. 

Grab Attention Using Hero Module

Make your readers feel cheerier and brighter from the very beginning. The perfect way to do this is to build a full-width effect in the hero module using an HTML background color. Sending an email filled with images could increase your chances of landing in the spam folder. This is, especially for readers that have their image-viewing capability turned off. This would mean that your email isn’t read. 

The best solution is to cut images with HTML design and plain text. The technique also works if you want to incorporate a certain color into the background of a plain text. This color could be obtained from a product image. Color-blocking concentrates the focus on a single idea and unifies the newsletter’s composition. 

Keep Things Interesting by Varying Content Width

Maintaining consistency in each module in your newsletter achieves a certain level of design efficiency. However, you can create more interest, fun, and delight by using varying content modules and asymmetrical designs. For example, you could use bold HTML color to increase the width in your opening module. Changing the width as you scroll down through the content gives the newsletter a playful and dynamic appeal. HTML background colors and large font sizes add an element of visual interest as well. 

More and more brands are experimenting with colors, type, layering images, and module designs to take things a notch higher. This results in collaged emails that look like they were handmade. Fortunately, the techniques can be incorporated easily without fuss. 

Use GIFs to Animate your Offering

A little animation goes a long way in conveying an offering or product. A static screenshot isn’t likely to achieve as much as what a helpful strategy would using the right web tools and apps. GIFs bring a sense of motion and aliveness to a business’ storytelling techniques. 

Before including them in an email, think about the story you are about to tell. Your GIFs should have a purpose. One which is well thought out could blend well with your email to give your audience a good reason why they should act. Remember to keep the file size small so that it does not take too much time to animate. You can do this by removing frames, animating the part that has the picture only, reducing colors, and cropping out what’s not needed. 

Make it Personal

The best way to stand out from every other email in your audience’s inboxes is to make a personal connection. While at it, keep it simple. Make quick responses where necessary. According to a study carried out by the Harvard Business Review, waiting longer than 5 minutes to get back to your customer’s decreases your chances of landing a new lead by up to 400%. Go the extra mile while chatting with them. They will always remember how you made them feel. This makes it extremely essential that you provide the best customer service. 

Use these tips to increase engagement in your email newsletters. If you have trouble knowing what to say to your audience, make use of an email builder which helps you create and edit email templates. Your audience will soon start to feel as if they are a part of your business. They will contribute more, share their concerns, and make it easier for you to find out what they want. Also, they are likely to refer others to your business, hence, increasing your audience.

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Why Is AR A Real Estate Agent’s Best Friend?

Augmented Reality (AR) has been around for ages. It is a technology that allows our physical world to extend by adding layers of digital information to it. Thanks to its immersive capabilities, AR has become one of the best possible partners for a real estate agent. Even though the real estate market was not as quick to adopt AR in real estate as other industries, considering its endless possibilities, millions have been invested by firms to provide simple AR solutions to real estate.

From communicating property features to potential buyers in a more effective way to competing with peers in the market, real estate agents should embrace AR-enabled tools to provide more value to clients and get a good return on sales. Similarly, AR can help potential tenants decide whether they should go for Dubai Marina Apartments for rent or Business Bay apartments, or they should stick to Studio or a single-bedroom apartment. Here’s how AR can be used to facilitate real estate agents:

No More Static Brochures

When a potential buyer looks for a property for sale, it is quite possible that they get engaged with more than one real estate agent. There’s also a possibility that they are going through several property brochures to compare and analyze parameters. This implies fierce competition among agents. The main challenge in this scenario is to provide useful information to a potential buyer in the form of easily digestible chunks and that’s where AR comes to the rescue! AR-enabled interactive brochures can help a real estate agent stand out from the crowd. The brochures can have triggered at various points of the property which buyers can tap and see a 3D model of that section of the property, hence improving the way a buyer interacts and visualizes a property. Furthermore, it can also provide a refreshing and innovative new experience to house hunting. It can also improve the operational efficiency of real estate agents, by reducing the amount of time they spend away from their desks and allowing them time to focus on more important sales work to be done.

No More Single Dimensional Floorplans

For a typical house hunt process, floor plans play an active role in letting the buyer decide whether the property is worth investing in or not. Floorplans, as we know them, are usually single-dimensional, on-page diagrams or structures meant for the buyer to visualize the property. However, with the help of AR tools, real estate agents can show buyers a 3D floorplan and buyers can literally visualize themselves in it. It can help them analyze what they should do in all that space and help them perceive the property better. So, AR has taken this single-dimensional experience to a whole new level.

Stand Out With Window Displays

The power of AR in real estate can be used to improve the way buyers get information about all available properties for rent or sale. Using interactive window displays or overlaying technology on traditional pictorial displays, buyers can now get information on property for rent or sale even when the office is closed, hence redefining ways of engagement with buyers and securing more deals.

These uses of AR can go a great deal in helping real estate agents to gain a competitive edge among their peers. The interactivity and benefits AR brings with itself add great value to buyers and sellers and improve the overall customer experience. As a result, your corporate and brand reputation in the industry gets improved, and you are led towards new business and a higher return on sales.