Category: Martech

MartechSaaS

How to Effectively Use WhatsApp for Your Business

WhatsApp has taken over social media platform like nothing else. It’s revolutionizing communication by bringing in ease and flexibility, so much so that most of us now prefer to use WhatsApp for regular conversation and messages. All that you require is a stable internet connection like Cox internet and you’re set for smooth sailing. Furthermore, there is a new business application launched by WhatsApp for its consumers. It’s helping business owners around the world in generating profitable business solutions. This app is also extremely user-friendly and small/new ventures can utilize it for free yet effective marketing, making sure that they remain visible.

There are some glitches as its still new and new developments are continuously happening to make it more fruitful. Customers may expect immediate responses due to the mobility of WhatsApp and that may prove to be a hardship for any company/business owner. Regardless of all the pitfalls that one might imagine this app to have, it is the future of all communications. Some ways to effectively utilize WhatsApp to run your startup or running business are discussed below, with the hope that it may help optimize your dealings better than before.

1. Create efficient customer service

While it may seem like a nuisance that customers may need your constant attention but there’s no denying the fact that every business runs on good customer service. The more potent it is, the better are your chances of retaining loyal customers. Since WhatsApp is basically a communication tool, it’s all about connecting with people and that’s the edge that you can have, all for free. Create a company profile and you’re visible to customers everywhere who can view you and then easily get in touch as well. To make it a little hassle-free, there is the option of setting up automated responses that are sent whenever a customer has a query. You can simply give out a timeframe for a personal reply. Customers learn to trust your word this way and know that you are approachable. In short, there’s a lot that is customizable.

If you’re running a buying/selling business, you can create quick replies for whenever an order is received or delivered. Moreover, you can write up a quick policy that refers to the returning of an item and sends it as a “quick reply”, a new option that comes with WhatsApp business.

2. Share promotions, sales, and giveaways

With the status feature, you can share any promotions and sales that you may have going on instantly. Because of its reply feature, customers can present any codes that you have previously given. This can help create excellent sale opportunities since it’s all happening live and customer interaction is on the on the spot. Similarly, you can have giveaways to promote a certain product. Customers/consumers may not need it or be interested but since they can get it free, they are involved in the promotion. After all, who hates a freebie! People will share the product to outside groups, this helps with the marketing and therefore higher profits.

Note that since you’re shifting from a casual WhatsApp usage to a more business-oriented one. Therefore a stable internet connection is a must which you can depend upon. Be sure to check out your local Xfinity internet to get some of the best options available to you.

3. Bring in outer influence through collaborations

Collaborate with other relevant businesses to create a bigger marketing arena. Those businesses don’t have to be ones selling the same products. Let’s take the example of a baking business. Look at a few decor companies that are interested in arranging personalized events. Promote them in your group by showing pictures of an event where you offered the food items with all the décor managed by that company. They can do the same for you in their groups. You both get the benefit of the collaborated efforts and it’s completely cost-free.

4. Receive instant feedback

We’ve all experienced the irritable calls from customer services that ask you a series of questions to help rate a product. Instead of all that hassle and financial investment, simply create a questionnaire or a series of questions that can help say yay or nay to a certain product or service. Send that in your groups and get instant feedback free. The customers may also get some fun out of it if those questions are creative and this helps with the privacy issue that most people have. No one wants an unnecessary invasion of their time; with life so busy, it’s simply not acceptable in some instances. However, if you create a little entertainment, your viewers/customers may be more than willing to invest time. This makes sure that your customers are always aware that they are important to you and makes for valuable relations.

5. Stay updated

No business can become an overnight success. You need to review your services or products constantly for optimum results and that can take time. It is absolutely necessary that you know where your business is going if it’s expanding or you need to downsize. An extremely essential part of running a successful business or company is having the statistics and data. Keeping a record of your sales, profits and losses go a long way in ensuring your chances of survival in a competitive business world. WhatsApp now allows the recording of data and tracking of your progress.

In the menu, go to settings, then business settings and then look for statistics. You can view all your messages, including delivered, read, failed and replied. This can help you improve upon the customer experience and understand what they require or do not like. Moreover, you realize the number of efforts required to bring about a change for better future prospects.

6. Get the better of two worlds

Since Facebook owns WhatsApp, you can use both in accord to broaden your marketing scope. Sending and receiving messages is far easier through WhatsApp so using them both together helps you deal with the not so good messaging option on Facebook. You can receive notifications on both simultaneously. Create an ad on Facebook, you can also choose any of the existing ones that you may already have. Select the boost advertisement option and remember to select “Engagement” as your primary objective to receive the send to WhatsApp button.

There is still a lot of available space for improvements but there’s no denying the fact that WhatsApp will soon become the go-to thing for more businesses in the coming years. Startups and small setups can especially reap these benefits because there’s no need to invest some very precious greens in the beginning years when you require financial stability to actually produce/deliver products and services.

DevelopmentInsightsMartechSaaS

Earn Millions by Becoming an AWS Certified Cloud Practitioner. Here’s How

When we talk about the leading cloud service provider, Amazon Web Services is an example that makes our mind tick.

These services act as building blocks to be used when building an application in the cloud. Since these services work in association with one another, cloud-based applications turn out to be organized and advanced.

The demand for AWS services has grown worldwide and, therefore, this realm has opened up new opportunities for cloud practitioners. If you really want to become an AWS Certified Cloud Practitioner, AWS Certifications are the best IT certification to scale one’s career. Though there are other cloud service providers, for example, Google Cloud Engine, Microsoft Azure, and Salesforce, AWS is the leading cloud service provider that involves a secure network of security.

AWS Certified Cloud Practitioner Certification Exam is all that you need.

AWS Certified Cloud Practitioner is a certification exam for cloud enthusiasts who really want to unlock the potential of the cloud to global business. This exam is for practitioners who are aware of technicalities of cloud and can convey the complete discernment of AWS Cloud. This exam allows you to test how strong AWS concepts are so that you can plan on your career ahead. Moreover, the AWS CCP certification is recommended by cloud experts to excel in Big Data and Advanced Networking.

Eligibility Criteria

The right criterion is mentioned below to appear in the AWS Certified Cloud Practitioner Certification exam:

You should have a minimum of six months experience of AWS cloud concepts no matter in what field, for example, sales, managerial, technical, financial or purchasing, etc., you have been working in.

You should be aware of IT services and what the different ways are to deploy them to implement in the AWS Cloud platform.

Exam Pattern

You would answer two types of questions in the AWS Certified Cloud Practitioner Certification Exam. First, the paper would consist of multiple-choice questions which have one correct option and three incorrect options that can distract you and the second type of questions is the multiple-response question which involves more than one correct response out of five options.

You can even select more than one response but make sure that both answer to your question well. Focusing on unnecessary topics of AWS can become your downfall as you may choose distractor options and lose your potential marks. What you need to note here is you can guess answers, and no negative marking will be there; however, if you leave a question unanswered then deduction of marks will be there.

Exam Objectives

Clearing this exam highlights your skills at

  • Understanding of AWS cloud and its infrastructure.
  • Well aware of account management, billing, and pricing
  • Convey AWS cloud values
  • Follow and implement the basic principles of AWS Cloud Architecture
  • Understanding of shared security model, security and compliance concepts
  • Need for technical assistance or documentation
  • Can deploy in the AWS Cloud

AWS Certified Cloud Practitioner Certification Subjects

The AWS Certified Cloud Practitioner Certification exam comprises four subject areas you need to study. Each of the subject areas includes particular topics.

Here are the four domains that the exam consists of:

  1. Technology
  2. Billing & Pricing
  3. Cloud Concepts
  4. Security

1. Cloud Concepts

The knowledge of cloud concepts is critical to passing the Certified Cloud Practitioner Certification exam. 28% of the exam includes cloud questions related to

  1. High Availability
  2. Fault Tolerance
  3. Elasticity
  4. Scalability

2. Security

No matter whether you have worked on infrastructure or not, security is always the main concern. Therefore, the AWS Certified Cloud Practitioner certification exam usually tests the knowledge of candidates by asking questions about security, acquiescence, and culpable management. About 24% of the exam involves questions about different security models, DDoS Protection, IAM- Managing users, Password policies, MFA, etc.

3. Technology

When it comes to security, the exam does not refrain from asking highly technical questions. Being an AWS Certified Cloud Practitioner, it is expected of you to have a handful of knowledge of EC2, RDS, SNS, ELB, S3, Lambda, etc. Do not skip this section as it covers 36 % of this certification exam.

4. Billing & Pricing

Though the section carries 12% of the content, you cannot afford to take it lightly as you will be answering questions related to the business application of AWS that includes Billing & Pricing. Furthermore, your competence in general account information, AWS support, billing, cost calculation will be tested. Keep your pool of knowledge widen enough to accommodate other exam domains, for example, AWS Cost Calculator service.

Final Words

Using shortcuts for clearing the exam won’t make sense in the long run. It’s not rocket science to pass this exam; however, your sincere approach is critical to fill gaps in knowledge. Tons of books and podcasts are available online if you are a beginner and want to dive deep into AWS Cloud. Make sure you acknowledge each subject and solve test papers to know the level of your preparation.

Good Luck!

Reference: https://aws.amazon.com/training/path-cloudpractitioner/

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Essential Social Media Metrics You cannot Afford to Ignore

Statista predicts that the number of social media users will reach 3.02 billion by 2021. Therefore, not using these channels to connect with your audience may hurt your branding efforts on multiple levels. However, as the number of your competitors investing in social media marketing (SMM) keeps growing, just creating a Facebook, Instagram, or Twitter account for your business is not enough.

To rise above your rivals and improve your customer relationships, you need to set the right SMM metrics and track them regularly.

What are KPIs and why are They Important?

Do you know which social media marketing practices bring you the highest ROI? Statistics show that 90% of marketers don’t know what their most profitable SMM tactics are. This probably means that they either rely on the wrong KPIs or don’t track any KPIs at all.

Your social media KPIs (key performance indicators) are basically the values you set to monitor the performance of your campaigns. Focusing on engagement, conversions, and branding efforts, these metrics help you make wiser decisions, refine your tactics, and improve your ROI significantly.

Now, if you’ve hired a digital marketing agency to handle your social media campaigns, you’re golden. In this case, digital marketing professionals will track the right KPIs for you and build your campaign around the results they get. However, if you’re building your SMM campaign all by yourself, measuring its performance may be overwhelming for you. As there are numerous metrics to track, you first need to learn how to choose the ones that really matter.

This is the basis on which you will further build your success in the overcrowded social media landscape.

Brand-Related Metrics

When building your social media marketing campaign, your goal is to raise brand awareness and connect with the right people on a personal level. This is why you need to track brand-related KPIs, as they help you understand how strong your brand is.

1. Brand Awareness

Brand awareness tells you how many people know about you. To measure it, you first need to determine the timeframe within which you want to measure your brand awareness and determine the brand awareness metrics to track (mentions, shares, etc.) This is where social media monitoring tools can help you, as they let you find both @direct and indirect brand mentions.

2. The Reach of your Posts

This KPI shows how many users have seen your piece of content since it was published. As such, it heavily depends on the relevance of your post, as well as when it was published.

How to measure: (the reach of a post/the number of your followers) x 100

3. The Growth of your Following

This KPI tells you at what speed your follower base expands on social networks. It doesn’t focus on how many followers you attracted within a certain timeframe, but on how quickly you gained them.

How to measure: (net new followers/the total number of followers) x 100

Engagement Metrics

Relying on your brand reach is not enough. Having thousands of followers is purposeless if they don’t communicate with the content you share. To measure the true impact of your campaigns, you need to track your target audience’s engagement, too.

By engagement, many marketers mean likes, shares, and comments. However, these are vanity metrics that make you feel special about the performance of your posts but tell you nothing about how your followers engage with them. This is why you need to put them in a broader context by combining them with the following KPIs:

1. Applause Rate

Likes are important because they indicate how many of your followers have seen your post and liked it. However, monitoring the number of likes doesn’t tell you much about people’s engagement with your content. This is why you need to keep monitoring your applause rate that shows what percentage of your followers considers your posts relevant.

How to measure: (the number of likes per post/the total number of followers) x 100

2. Amplification Rate

Your social media shares tell you how many people consider your content valuable enough to share it with their network. However, what if one post performs significantly better than the other? What you can you conclude from these numbers, except that one is more popular? You’re right, nothing. This is why you need to track the amplification rate or the average number of shares per social media post.

How to measure: (the number of shares per post/the total number of followers) x 100

3. Virality Rate

What is better- a post with 15,000 likes but poor virality rate or a post with fewer likes but a higher virality rate? The latter one, of course. Precisely because of that, you need to measure the virality rate. This metric shows you the number of users that shared your post, compared to the number of its unique views.

How to measure: (the number of shares/ the number of impressions) x 100

Conversion Metrics

Calculating the engagement metrics is only half the equation. The other half is to understand how many of your followers are eager to convert. This is what conversion metrics are for. They are critical for the performance of your campaign, as they directly indicate the effectiveness of your social media engagement.

4. Social Media Conversion Rate

This metric represents the total number of conversions arriving from social networks. It helps you understand the effectiveness of your posts and see how well your social media content resonates with your target audience.

How to measure: (social media conversions/the total sum of conversions) x 100

5. Click-Through Rate

The click-through rate (CTR) shows you how often users hit the CTA link in your posts. Similarly to other conversion metrics, its goal is to show you whether you’re targeting the right audiences and whether your posts resonate with them.

How to measure: (the number of clicks on a post/ the number of impressions) x 100

6. Bounce Rate

Calculating the CTR alone is not enough. You need to know what happens once a user lands on the page. And, this is where your bounce rate steps in. The bounce rate represents the percentage of visitors that click on the link in your social media post, land on the page, and leave it immediately, before taking any further action. If your social media bounce rates are high, this only means that you’re either targeting the wrong audience or that your landing page doesn’t meet their expectations.

How to measure: This is where Google Analytics can help. Choose Channels> All Traffic> Bounce Rate and the tool will rank your digital marketing channels by their bounce rate.

Over to You

Boosting your presence in the competitive social media sphere doesn’t happen overnight. To succeed, you need to choose the right metrics and track them regularly to measure the performance of your strategy. This will help you make wiser decisions and take your strategy to the next level.

What social media marketing KPIs do you track?

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Most Notable SEO Trends That We Will See in 2019

In the present day, it’s impossible to imagine a business without a strong online presence. Now, the term strong online presence is, in this day and age, almost synonymous with a strong search engine rank. Sure, social media presence also plays a huge role in one’s brand presence, yet, a potential customer is still more likely to look you up in a regular Google search than to try and find you on Facebook or even LinkedIn. With that in mind and without further ado, it’s important that you keep up with your SEO efforts in 2019, as well and there are several suggestions you need to take into consideration.

1. Featured snippets

Google rank and position in search engines are a huge deal for users, yet, getting positioned on featured snippets is an even bigger deal. This is due to the fact that featured snippets appear above the first organic search results, thus occupying the so-called Position 0. In other words, in theory, it’s even better to get on featured snippets than to get the position one, even though these two things aren’t necessarily mutually exclusive (they often go hand in hand).

As for getting there, there are several things you need to know. For instance, instead of going with the generic keyword phrases, you need to make keywords that start with traditional question formats like “How to”, “What is” and “How to do”. This is the most common way in which people ask questions, so, you need to format your content in this way.

The problem with this lies in the issue of competitiveness, due to the fact that the majority of your niche might aim to do the same. Nonetheless, with the right strategy and methodology, you can get ahead of them. For instance, you can go to a popular Q&A portal for your industry and the chances are that people there ask the same question over and over again. In this scenario, it isn’t that hard to imagine them repeating this question on google. This is just one hint that could put you well ahead of your competition.

2. Video marketing

The next thing you might have noticed recently is the fact that Google tends to feature more and more videos in its search results. Since June, there’s a three-video display that provides you with one more way to get through to your audience. In other words, now you have one more reason to commit to a video marketing and get your content to the top. This, paired with a traditional SEO and a position in Google Snippets can truly put you at the head of the industry. This will increase your traffic and give your brand some much-needed legitimacy.

In order to get there, you need to learn a thing or two about the YouTube SEO. As always, the starting point needs to be keyword research. Once you’re done with this, you need to ensure that people who actually click on the video decide to stay. For this, you need an attention-grabbing thumbnail and high-retention content. As soon as this is over, you can continue with YouTube on-page optimization. We’re talking about title, tags and similar metadata. Lastly, you need to promote your content on various platforms.

3. White label SEO

Another trend that will shake the world of SEO to the core is the growing importance of the phenomenon of white label SEO. You see, even though some people may boast with the ability to handle their SEO as a DIY project, the truth is that the effectiveness of this project never comes even close in quality to what an expert could achieve. In fact, with Google adjusting to the existence of SEO, the quality standards are getting higher and higher. This means that even the most basic of SEO projects now require a great number of skilled specialists. The concept of white label allows several minor companies to team up in order to create a holistic set of SEO services.

In fact, some companies like SEO Reseller Hub, specialize in white label services and are ready and willing to act as silent partners. This means that they have a primary deal with another SEO company for which they do a part of SEO services, yet, have no contact with the actual client. The client in question doesn’t even have to know that they’re involved in the process. Earlier on, we’ve talked about DIY SEO. Well, even individuals can use these services and let the white label SEO company handle some aspects that they’re ill-equipped to undertake on their own.

4. Producing quality content

This is the one trend that’s been consistently relevant for years and years and such a thing is unlikely to change in 2019 either. Namely, producing quality content is something that’s incredibly important for your SEO, seeing as how it boosts brand loyalty, duration of visit and your online presence, in general.

The problem with this particular tip lies in the fact that there’s no shortcut around it. You need to spend more time writing, scripting and editing, self-improve, test, and research your audience. You need to practice using storytelling techniques in content creation and find a way to put your audience in focus. Moreover, you need to find a way to make your content provide value to your audience. Sometimes, it’s the fact that they learn something new. At other times, it provides valuable information on the product they intend to buy/service they intend to use (review). Then, sometimes it’s all about creating an entertaining piece of content for the amusement of your audience.

In conclusion

While the above-discussed list doesn’t really have anything completely new to it, however, search engines are evolving and changing every single year. This is something that every SEO expert has to get accustomed to, sooner or later. Having experience from previous years will give you a head start, yet, there’s still a lot of new features and factors to get accustomed to. Nonetheless, if you’ve followed 2018 SEO trends, so far, the adjustment process shouldn’t be that hard.

Martech

5 Advanced Methods to Promote Your Startup in 2019 (+ Bonus Tip)

So you’re starting up your business! Congratulations. While you must be thrilled at what lies ahead for your business, you also are probably a little nervous. I know that there is a lot to think about, but don’t forget the most important part of owning a business: marketing and promotion. While this might not be on the top of your list, you need to make promoting your business a priority. The best thing you can do to promote your business is by creating engagement as well as trust. Here are five advanced methods to promote your new startup.

1. Create A Website That Sparks Conversation

The most successful businesses have websites that are filled with landing pages. Don’t just create one landing page for your website, create many. Each landing page is a source to create new conversions and leads, so create as many as your site allows you to without looking spammy, as the team at Marketing Masterminds explains. Here are more reasons to create (many) landing pages on your business’s website:

  • Landing pages help organize a website.
  • Landing pages spark conversation.
  • Landing pages create an increase in leads.
  • Landing pages allow more variety in your website which will lead to more conversions. This can also lead to longer time on site, which helps SEO in several ways.

Overall, creating more landing pages will lead to more conversions as well as a higher rank in Google.

2. Create Valuable Content With An Authoritative Voice

The only reason anyone goes on Google is to search for something. Maybe they want a recipe, or perhaps a personal chef. If your business has a website (which it should), you need a blog that publishes regular content that is valuable to its readers. It needs to have some relativity to your business and needs to have an authoritative voice. If your blog posts are written by experts who have an authoritative voice and lots of valuable insights to share that are backed by statistics, your content will surely rank higher on Google. Not only will you have valuable content, but your trust score will also go up as people trust experts in their field to provide accurate information. When reading an informative piece of content, you can always tell if the writer has confidence in their writing or not.  You can take an educated guess on if they actually know what they are writing about and if they took their time writing the article for their readers. Look at it this way: When you see a piece of content that is generic, short, and quickly thrown together are you going to waste your time and finish reading it? Probably not. When you have generic content, website visitors will leave your site quickly, which means that bounce rate will skyrocket and your website won’t rank well. Make sure all of your content is valuable and well-written. One more tip when creating content: It’s incredibly important to select the right keywords! Certain keywords are very hard to rank for, especially when you are a startup business just making your way into the online world. Find keywords that are easier to rank for but still relevant to your business.

3. Always Question Your Promotional Ideas

The best marketers go against the grain and come up with fresh, new ideas. Before doing what everyone else does, make sure that your idea right for your business. Don’t be afraid to take (small) risks and be different from everyone else. For Example: If every commercial during the Super Bowl was the same, would people look forward to the Super Bowl commercials? Probably not. Get (a little) risky and you have a bigger chance of getting noticed. Come up with new, fresh ideas to get people to come to your website and stay on there.

4. Develop Genuine Relationships With your Customers and Potential Clients

Trust score, personal touch, and user reviews will still be important in 2019. In fact, being personable will be more important than ever in the business world as people are having a harder time trusting businesses, especially when purchasing online. If potential customers have “trust issues” when they visit your website, or if you aren’t getting personal enough with your current customers, your business could tank fast. To measure your website’s “trust flow”, you can use Monitor Link’s  Free Backlink Checker tool Some ways to earn a higher trust score:

  • Gain backlinks from websites with a high trust score.
  • Make yourself available to your customers by phone, email and social media. Add a chat feature if you can to your website.
  • Don’t hesitate to make customer service your #1 priority. Do not use chatbots to answer questions.
  • Ask your customers for reviews, testimonials, and suggestions.
  • Make sure your emails are professional (This also means that you could send the emails with a professional email client for Windows or Linux).
  • Most importantly, be yourself.

5. Choose The Right Social Media Networks and Define When The Best Time To Post Is

Social media is important and will always be important. However, social media trends are constantly changing. This section will help you choose the right social media platforms and advise you on how to use social media to your business’s advantage. Depending on your business, here are the (popular) social networking sites that you should consider marketing your brand on:

  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Pinterest
  • LinkedIn

Other Sites You Should Consider Branding On:

  • Google+
  • Google My Business
  • TripAdvisor
  • SnapChat
  • Facebook Messenger
  • Yelp

Once you choose which of these websites you would like to create a business page/listing on, the next step is to start creating excellent content to gain new followers. Most of these websites also offer ads for your business to purchase to help build a social media following. Here are some more ideas to build/maintain great social media profiles:

  • Offer a free trial/service/small product in an ad.
  • Post at the best time of the day for that social media site. You can find the best times to post on social media listed by website on Hubspot.
  • Use the correct hashtags to gain followers. You can even use one’s for various days of the week such as #ThursdayThoughts.
  • Pick a branded website hashtag.
  • Hold a contest to get brand awareness. Make sure they have to participate somehow much as follow your page in order to be entered in.
  • Reach out to influencers and like and share their content often. The more you do this, the more likely that eventually, they will return the favor.
  • Get a persona! Share pictures of your office, even your pet! The more personal you get, the more people will trust you and “like” your business.
  • Link to your social media accounts everywhere such as your website and newsletters.
  • Connect with similar businesses and cross-promote each other’s content and products.
  • Use humor and share fun games! Ask riddles, share jokes and create fun content like books and crossword puzzles.

Bonus Tip: Don’t Leave any Rock Unturned

No businesses can survive without customers.  You probably have all sorts of processes in place to ensure a customer emails are all address in a timely manure but missed phone calls typically don’t have any procedures in place. The Bottom Line: Startups cannot afford to miss any customer. Cross-checking who called from an unknown number is a daily routine for most startup owners.

Summary

Now I want to turn it over to you: Which of these steps from today’s guide are you going to experiment with first? Are you going to develop a relationship with your customer or connect with fellow business owners on social media? Leave a comment below and let us know if you have any advanced startup tips you want to share!

Martech

Basic Tips to Hire Mobile App Developers to Create App for Your Business

Mobile app industry is becoming competitive day-by-day. Every new day a new app is being developed and launched. In fact, mobile apps have become a necessary part of every conceivable business. Be it a salon chain or a local coffee shop, today every brand and business has its own app to let their customer book an appointment or order a latte.

Reason? – Well, right now, mobile apps are the easiest way to attract & engage customers, new as well as old ones. Plus, mobile app offers such a platform where you can manage a variety of your business processes at your fingertips. For example, you can earn extra revenue through in-app advertising, offer promos & discounts to attract a whole new audience, and more.

In short, creating a mobile app for your business, no matter small or big can be definitely beneficial. And since you’re reading this article, I’m assuming you already made the decision to make an app for your business.

So, in this article, I’ll be sharing the basic tips on how to hire mobile app developers and create an app for your business.

Basic Tips to Hire App Developers

First of all, there’s no shortage of mobile app developers for hire around the globe. But, finding the right ones will still seem like finding a needle in a haystack. And let’s be honest! – You just cannot allow any random stranger to develop your business app.

So, before you start your quest, you must keep in mind the following tips.

1 – Know The Basics

First of all, check which platforms are there and decide on which platform you would like to make an app for your business? Find out how much will it cost to develop an app (even approximately) and who would be the users of your mobile app?

Knowing these things beforehand will definitely help you have a clear vision and goal for your mobile app.

2 – Experience Matters the Most!

You wouldn’t want a doctor, fresh out of college and with no experience, to perform your knee surgery. Similarly, you also don’t want to hire a mobile app developer with no experience to work on your critical app project.

Experience matters a lot in this arena, especially if you want to develop an app for iPhone. And if you’re targeting the iOS platform, you need to hire iOS app developer who has at least 4-6 years of experience. Though he or she doesn’t need to be the top-level expert, they must have worked on a couple of projects. 

3 – Check What Their Past Clients Have to Say

Whether you hire a freelancer or an agency, you must seek feedback on their work from their previous clients. While you won’t be able to connect with every client personally, but you can still peep into their websites for client testimonials or better yet, get on the B2B review platforms for details.

Clutch & GoodFirms, for example, are the best market research and review platforms available today. And the process that they follow makes sure that no fake review is given and a transparent profile is shown to the buyers.

4 – Discuss & Decide about the Engagement Model and Payment Method Beforehand

Do not hire mobile app developers either freelancers or from an app development agency that does not have a proper engagement model. After all, you want to know why are you being charged a certain amount of money and not just how much.

Therefore, prefer to hire an app developer or a company that has multiple engagement models that allows you to either pay in monthly installments or pay per milestone completion.

5 – Lastly, Make Sure Your App is Delivered After Relevant Testing

You don’t want to spend hundreds or thousands of dollars on creating and launching an app that is buggy, right?

So, cross verify that your hired developer or agency have fixed all the bugs before final delivery. And if they don’t provide proper mobile app testing services, simply move out!

Also, in case the bugs are discovered only after the launch either by you or your users, have the developer fix it immediately. In fact, it’s best to prefer a developer or a team who provide post-launch support for a considerable amount of time.

Conclusion

There is no clear evaluation process for hiring mobile app developers. And whether to hire a freelance app developer or a mobile app development company completely depends on your preferences, budget, complexity, and urgency.

But before you choose, make sure to agree on a clear set of payment terms and communication tools you’ll use to interact on daily basis. And remember, hiring in-house mobile app developer(s) is a costly affair, and opting for an outsourcing agency will be definitely more reliable.

Lastly, if you feel that your app idea must be confidential, don’t hesitate to ask to sign an NDA contract. Don’t let anything slip. Good luck!

Author

Shahid Mansuri Co-founded Peerbits, one of the leading Software development company in USA, in 2011 which provides Blockchain app development services. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with concentration on entrepreneurship and business.

Web: https://www.peerbits.com
Twitter: https://twitter.com/shahidmansuri
LinkedIn: https://www.linkedin.com/in/mansurishahid

DevelopmentMartechProducts

Hi-Tech is Making its Way into High-End Rentals

The concept of IoT is no longer foreign to the most of us. While homeowners have had the liberty to experiment with house automation, latest gadgets, and voice-activated devices, renters have been more restricted when it came to their living space. But leave it to investors and developers to come up with intelligent ideas that cater to the increasingly bold housing needs of a new generation of smart renters. While some smart home technologies were in development even before Bill Gates published The Road Ahead in 1995, The Internet of Things has enabled many aspects of the smart home to become reality.

Shifting focus to automation and a new generation of renters

Hi-tech rentals from Bloomington, Indiana to New York City have now become reality due to increasing demand in home automation from a fresh demographic entering the real estate market. With 20-somethings looking for apartments for rent, the spotlight is no longer on classic amenities like indoor swimming pools and gyms. The housing industry is rapidly catching up with the new wave of smart amenities that any tech-savvy young renter finds appealing when looking for their first home.

It comes as no surprise that developers now focus on innovations designed to rethink residential amenities that match the lifestyle of potential renters in the current market.

Mobile apps at the front and center of the IoT landscape

IoT has come a long way from long tangled wires and hard code. The increasing use of mobile apps has drastically changed the entire connectivity experience in a relatively short time span. Millennial-geared apartment technology is slowly becoming the norm when incorporating smart home systems to rentals. Cities like New York, San Francisco or Portland are already offering smart alternatives to those looking for a rental in an app-controlled apartment building.

A good example is Portland’s IOTAS, which is based on an adaptive system that allows the app to better understand your habits and create patterns based on your personal preferences. Through the app, renters have the possibility of controlling lights, outlets, switches and motion sensors around the house. Other app-based technologies like Dwelo allow renters to adjust their thermostat, close or open doors, turn lights on or off and operate appliances throughout the house. It’s a matter of selecting the right mobile app that suits each renter’s daily needs.

Voice-activated devices experience surge in user popularity

Voice-activated features are becoming the standard for the rentals of tomorrow, especially in urban hubs. This trend can be attributed to the popularity of devices like Amazon’s Alexa, particularly among the younger demographic. Virtual assistant-type devices are in high demand and are already featured in recently-built luxury apartments. For example, 120 luxury units in Jackson Park come with voice automation for lights and switches, a smart thermostat that can be adjusted through voice command, and smart appliances and entertainment systems controlled through Amazon’s Echo Show. All this smart comfort comes at a price – the monthly rent for one of the 1,871 apartments that showcase such features goes up to $10,000.

At the core of all this drive for innovation lies a new type of renter for whom convenience goes hand in hand with aesthetics and efficiency. Technological developments are moving at such a rapid pace that it’s essential for the real estate industry to keep up. As they evolve, smart apartments incorporate everything new and dynamic that the housing sector has to offer, while also proving to be cost-efficient. And we are here to witness it.

DevelopmentMartech

How Your Business Can Introduce A Multi-Cloud Strategy

As we head towards 2019, most businesses will continue to use the multi-cloud strategy approach and will harness the exceptional benefits of available cloud service providers to drive their business forward. With this trend only set to grow, this will be a decision that many IT decision makers will be looking to take. However, businesses need to understand what these clouds can do for them as this will allow you to better manage your strategy effectively to use each cloud’s amazing benefits. Here, we are taking you through how your business can introduce a multi-cloud strategy and its benefits.

Business Benefits To A Multi-Cloud Strategy

There are lots of amazing benefits to be had from implementing a multi-cloud strategy with the main one being that you will no longer be constrained by just one framework across your whole business. When you invest in multi-cloud strategies, every department will have the ability and flexibility to choose the service that is going to work best for them and what exactly they need. This also means that your business does not have to worry about being locked in with just one single vendor, as this can potentially leave your business at risk of being exposed to lots of different problems such as changes in their service or price hikes. When you invest in lots of different multi-cloud providers the business will the choice about where they are going to run cloud workloads, and this will give them the tools they need to try and minimize extra costs.

What’s more, using this type of strategy also means that you can get added geographical flexibility when handling data. When using all the leading cloud providers, they will have data centers across the world and many will require data for specific workloads is stored in specific national boundaries. Using the multi-cloud system, you will be able to meet these requirements but still, use the global cloud platform.

However, you do need to ensure that your cloud technology is effectively managed and that you are minimizing any risk of widespread data loss. If this were to happen, you would need to implement disaster recovery as a service, which is also commonly known as DRaaS. DRaaS allows you to recover your data with minimum downtime and data loss. It will reproduce and recuperate virtual machines to the cloud and it does this by failing over from your data center to UKCloud’s trusted, value for money and well-connected cloud.

Security

GDPR is now in effect and data security is not more important than ever before unless you want to face a very hefty fine! New technology including machine learning and serverless computers are becoming more and more popular due to the extra security benefits that they bring to the cloud. We predict that there will be a continued big rise in serverless computers as they allow cloud instances to be scaled and patched instantly. This can then massively reduce your cyber risk. Using a multi-cloud system means that it is easier to prevent big scale data loss if you are hacked, as your information will be spread out across multiple clouds and platforms. However, you do need to make sure that these clouds are all being effectively managed.

The multi-cloud sector is making advancements rapidly and so this is something that you should definitely consider for your business as it quickly becomes the new normal. Adopt a multi-cloud strategy today to get all of the amazing benefits for your business that it has to offer.

DevelopmentInsightsMartech

Update Your Dealership Website For Holiday Sales

The holiday season is upon us once again and that means a huge boost to sales in every industry. Of course, the auto industry is no different. Whether it’s for a gift, due to sales promotions, or because of a big yearly bonus, people seem to welcome any excuse to purchase a new vehicle at the end of the year.

Every dealership manager knows that this is the time of year to ready their location for what could be their busiest selling season – usually that week between Christmas and the New Year. It takes weeks of planning to deliver successful holiday promotions aimed at driving up foot traffic to gain an advantage over the competition, but one massive part of today’s market that’s easily overlooked is a dealership’s website.

Passive Versus Interactive Online Presence

A website can be much more than an advertisement meant to lure customers to the door. If all you’re offering is a selection of photos or digital flyers meant to entice customers to keep on clicking – or leave home and physically travel to your dealership – then your strategy may be holding you back. Why should your website just sit there waiting for clicks when you could employ a technology that allows your sales team to interact with new customers?

24-hour Live Chat Services

The simple addition of new dealer chat software can open up a satisfying range of experiences for anyone browsing your website. Within seconds of finding your site, a small window will appear in the lower corner of the screen, immediately connecting that potential customer with a live operator.

Better Customer Service

In today’s world of automated customer service, it’s nearly impossible to avoid annoying chatbots and connect with an actual person in real conversation. Live operators on dealer chat software can give your customers the rare satisfaction of feeling respected and assisted online. They’ll also have access to your dealership’s local inventory while allowing your sales team to jump into chats to provide enticing incentives and further information about individual vehicles.
The major benefit of this personal interaction is that it allows operators to help customers find exactly what they’re looking for, at a price range that’s tailored to suit their budget. This may not result in instant sales online, but it will allow you to generate excellent leads for your in-house sales team.

Customer Information

With the ability to track analytics on your website, operators can keep a personal profile on any customer that registers. You’ll get well-informed documentation on every potential buyer based on information gathered by live operators and data collected from their browsing habits. This dual strategy allows you to make informed suggestions for your clients and increase the potential of leads.
If you’re holding out on updating your dealership’s website with more interactive technology, you’re giving the competition an enormous advantage on the online market. All it takes are a few clicks for online customers to find a competitor with more attractive online services and you’ve lost them for good. Instead, update your website with the latest features to increase your holiday sales and jump to the top of online automotive sales.

InsightsMartechProducts

4 Apps that will help you stay away from any and every brain related problem

Studies conducted by various institutes have proven the importance of brain stimulation. It’s no secret that cognitive functioning declines as the brain ages. An active brain has a higher chance of surviving against age-related neurodegeneration than a slouchy one. Keeping your mind busy is vital when it comes to fighting off diseases as damaging as dementia.

Your brain needs the right nutrition and stimulation to keep working at its best. The human brain strives on challenges. It requires complex situations and problems to solve. Research reveals that problem-solving makes the brain healthier and assists in strengthening nerves. It helps generate new brain cells and makes the present cells stronger.

Similarly, people exercise to develop physical strength. Maintain their body, eat healthily and try to stay fit not only to look good but to also satisfy their self-esteem. The food you eat has a direct impact on your brain and the body. Lack of essential vitamins could be the main reason why you don’t feel like yourself. Longterm depression leads to a decline in cognition if left untreated.

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Brain fog, lethargy, and an inactive lifestyle are the problems faced by many adults. Sitting at a desk for long hours or staying immobile for more than 55 hours a week could cause mental problems. Minimal movements lead to a drop in oxytocin, a hormone that generates happy feelings and makes you lose your focus. The several hours spent in front of phones, televisions, and laptops is discouraged not only by ophthalmologists but also therapists. Continuous scrolling on social media apps can leave you isolated and cause feelings of depression. All these factors can eventually lead to brain damage.

Your brain is technically a supercomputer that performs multiple tasks per millisecond. It is the command center, and the tiniest malfunction could lead to a drastic change in your life. So how exactly can you keep your brain functioning properly and block the development of any brain-related problem?

You use the apps that improve your mind instead of those that damage it!

The claim that mental stimulation leads to enhanced neuroplasticity is the basis of the concept of brain training. Neuroplasticity is the brain’s ability to change and adapt according to the stimuli available. Human evolution from the hieroglyphs to algorithms is proof of how vital neuroplasticity is to us. Working on this surreal ability of the brain is precisely what you need. Here is a carefully curated list of 4 apps that will help you stay away from any and every brain related problem and keep your brain functioning at its best!

Lumosity

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Lumosity, a colorful and fun app, is thought of as the original brain trainer. The app has millions of user who can’t stop singing its praises. It focuses on the five, central cognitive functions of memory, speed, flexibility, problem-solving and attention.

The app was developed with the assistance of more than a hundred researchers who helped in the designing of each of the games. According to a citing on their website, 4700 people participated in a study, and their cognitive progress had improved monumentally by the use of this brilliant app.

Dementia statistic state that better cognitive functioning delays the onset of dementia. Crosswords and Sudoku are great games for your brain. But apparently, Lumosity is better for your mind than the said puzzles.

Duolingo

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Duolingo is a creative app that helps you learn different languages. The cute bird themed app helps stimulate language, memory, and attention. A boost in these cognitive functions can help you focus today and prevent brain damage in your later years. Learning multiple languages is closely linked with a higher level of intelligence and quick decision-making.

Being multilingual in the globalized world of today would benefit your image too. You could probably impress that french girl you met online with your stellar command on her language. And, you could get brownie points for being poetic in the language too!

Elevate

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Elevate is the app for everyone. It helps you improve comprehension, makes you solve mathematical problems and helps you speak and write. This app was voted the best iPhone app for 2014. But what makes it stand out is the ability to boost productivity, earning power and self-confidence. It has an overall adult feeling due to the focus being on text instead of captivating visuals. The serious tone and goal-oriented nature of this app have made it a favorite among its millions of users worldwide.

Braintest

Braintest is a scientific app that helps detect early signs of Alzheimer’s disease, Mild Cognitive Impairment, and dementia. It is a cognitive screening app that saves you from the hassle of visiting a doctor’s office when you’re doubtful about your mental health. The SAGE-based app provides an assessment and not a diagnosis. You have the opportunity to test yourself in the privacy of your own home. The results can be printed and used as the starting point of your conversation with doctors.

Wrapping up

People over forty should be vigilant with any changes in their behavior. Subtle signs of behavioral changes are the earliest sign of mental decline. Forgetfulness, irritability, hypersomnia or insomnia count among other signals.

Sharpen your mind with brain training and practices of productivity to have a better life today and also reap the benefits of this mindfulness when age-related neurodegeneration threatens you. Focus on your diet and try to consume foods rich in brain-boosting powers like berries, leafy vegetables, and nuts. Try to move around as much as you can.

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Set reminders on your phone to drink water at regular intervals. This will give you the opportunity to not only stay hydrated but also walk to the restrooms. Waking up at an earlier hour keeps your mind focused for longer. If you manage to limit your use of social media apps, then you are surely on your way to achieving all your health goals!

So, download these awesome apps and start testing the limits of your mind today!

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.