Category: Products

Development Insights Martech Products SaaS

5 Models to Monetize Your OTT App

Miley on February 20, 2020

Back in the days when traditional or cable TV was king, advertising models were simple. You simply told your advertisers how many viewers your channel had and what their demographic information was then set rates accordingly.

Today, with the popularity and shift to online (streaming and OTT) watching, content service providers have had to shift into one or more of the major monetization models. So if you are thinking about creating your own Roku channel or getting a channel on Amazon’s Fire TV, you’ll want to explore these options.

Check out these 5 OTT monetization models to utilize to generate a profit on your app.

1. Subscription

Subscription-based revenue models tend to be the most lucrative model for content providers. This model has the added benefit of sitting most favorably with consumers. By providing unlimited access to content, users are enticed to view their favorite content whenever they want.

The challenges of this OTT monetization model, however, are that brands typically need a lot of upfront investment in content to appeal to viewers who are willing to pay for it. If the library of content is not there, the demand by consumers may result in the fizzling out of the brand before it is able to generate a large subscriber base.

2. Rental

The rental monetization strategy is based on providing consumers incremental access to content that tends to be new in nature. This type of model is used frequently by cable companies who offer video on demand but was also made popular by iTunes.

Unlike the subscription model, the rental model tends to make advertising revenues less predictable. Customer demand for new content ebbs and flows and this may also result in fluctuating revenues month-to-month.

3. Purchase

Not unlike the rental model that attracts consumers who like the latest shows and movies, the purchase model works when demand is high. Users get lifetime access to content in cloud libraries and pay a premium for access at any time. The purchase model shares similar predictability models as the rental model.

4. Freemium-to-Premium

Freemium-to-premium revenue models are based on providing viewers access to content — perhaps the first episode of a popular show — then getting them hooked on the content so they are inclined to purchase a membership.

Content publishers should have shows that lend to this type of engagement (i.e. access to pilot episodes) so they can entice viewers in and work on converting them to the subscription model.

5. Advertising

Similar to the traditional TV advertising model, in-app advertising on streaming apps have been modernized with more relevant ads than what cable can bring. For example, the introduction of Dynamic Ad Insertion, or DAI technology, means that ads can now take into account the viewer watching the stream. This means two viewers watching the same stream can see two different ads.

In-app advertising does require more sophisticated analytics, so brands who invest in this arena will need to partner with existing advertising brands or have some inherent data structure built in.

Regardless of the monetization model, or models, you choose (hybrid approaches can also be considered), you’ll want to leverage the power of data to provide the most appetizing access to niche demographics. Decide what is best for your business model and tap into this exciting world of advertising.

Development Insights Products

Cloud Kitchens – Everything You Need to Know

Miley on February 18, 2020

In a world where real estate prices are sky-high, a lot of restaurants are looking for ways they can avoid these exorbitantly high rental costs. Today, there’s a new business model that has been doing the rounds – the cloud kitchen business model.

A Cloud Kitchen, also known as a Virtual Kitchen, is essentially just a kitchen for a restaurant. It doesn’t offer any dine-in or seating areas to its customers. It is the central place for the preparation of food and beverages, which are delivered to a customer’s doorstep by designated delivery personnel. Customers can order food either using third-party apps such as Swiggy and Zomato or through the restaurant’s own food delivery app and website too. Sometimes, there might be a take-away option as well. So, customers have the choice of coming in and picking up an order.

With the rapid growth the food delivery market has witnessed in the last decade or so, Cloud Kitchens have become more and more popular. Saving a ton of money that would otherwise have gone on rent or maintenance charges as well as having easy operations, lesser workload…the perks are quite appealing.

Today, it is not only new restaurants entering the food industry who opt for this business model. A lot of restaurants who have a loyal customer base and a sound reputation have been interested to give this a shot too. The popularity of this fresh concept goes hand in hand with the growth of food delivery platforms as well as the increasing customer preference of ordering food instead of dining out. However, restaurants do end up paying a large amount of commission to these third-party apps.

In this article, we’re going to cover the following:

How to open up a Cloud Kitchen
Costs involved in opening up a Cloud Kitchen
How you can profit from opening up a Cloud Kitchen
Cloud Kitchens in the News

How to Open up a Cloud Kitchen

To get started with a Cloud Kitchen, you have to first pick a location. This doesn’t matter as much as it would for a conventional restaurant. You don’t have to worry too much about the kind of locality you are in. What you do need to make sure of is that you’re based at a distance of about 5-6 km from your target audience. This could be a student dominated area or maybe even one where there are several offices.

Next, get started on acquiring the kitchen equipment you will need. Woks, ovens, pans, ladles…you name it. All your utensils, electrical appliances, gas cylinders are included in your kitchen equipment. On the basis of the cuisine that you want to offer, start searching for qualified staff who have relevant experience. Explain to them what exactly you have in mind for your restaurant and what expectations you hold from your employees. Train them to be able to use the POS System at hand properly and manage all orders.

Depending on which state and country you are carrying out operations in, it is necessary to run your business in accordance with the law of the land. Apply for every license and permit you will need for your Cloud Kitchen. Make sure that you have acquired all these licenses before you start operations on a daily basis. After this, you have to keep in mind to renew licenses annually as well.

Decide how you want to reach your customers. Do you want to opt for food delivery platforms like Swiggy and Zomato? Do you want to launch your own website and application? If it is the former, you will have to get in touch with the apps to partner with them and show legal verifications as well. If you want to create your own website and app, get in touch with professionals who can help you with this task.

Build a sound marketing strategy. Check out your competition. If you want to market exclusively to youngsters out there, get started on actively promoting your business on social media platforms. Try to build a solid image for your brand and connect with your customers through every platform possible- email, SMS, Instagram, Facebook and so on.

If you are carrying out operations through your own app and website, you need to set up a customer service department that responds quickly to customers. Hire people for this job and have them keep tabs on the whereabouts of every single order that you receive.

Costs Involved in Opening up a Cloud Kitchen

The costs that you have to account for while running a Cloud kitchen are a little different from the costs that come with running a traditional restaurant. To begin with, your rental costs will be significantly lower. You don’t have to go out of your way to get your hands on a location in a very classy neighborhood. Given that you only have a kitchen to run, your rent should come to about Rs. 25,000 to Rs. 40,000 every month.

You also need to account for the staff. This includes all the personnel in the kitchen- a head chef, a sous chef, commies…all in all, their salaries should range between Rs. 40,000 to Rs. 70,000.

Depending on the type of cuisine you’re offering to customers, you need to have all the necessary equipment. This includes everything that you might need for operations every single day- an oven, a microwave, stovetops, refrigerators, utensils and so on. The kitchen equipment will cost you about Rs. 5 Lakhs. This might even go up to Rs. 10 Lakhs, depending on the scale of operations.

A Cloud Kitchen isn’t like a conventional restaurant. However, you still need to acquire several licenses before you get started with your business. You will have to look into getting an FSSAI License, a Tax Registration License, and a Shop and Establishment License. Applying for these licenses should cost you somewhere around Rs. 15,000 to Rs. 18,000. As a restaurant, your business is bound by the law to ensure that its daily operations do not cause any major harm to the environment. Hence, you will have to acquire a Certificate of Environmental Clearance.

To ensure that operations take place seamlessly and there are no errors, you have to invest in a good POS system. This could help you manage your workload efficiently. It could also be of use if you want to evaluate your business from time to time through detailed reports. For this, you need to pay about Rs. 4000 to Rs. 5000 every month.

You also need to work actively in creating a solid online presence for your brand. This includes everything from sponsored advertisements on social media platforms to partnering with popular influencers and food bloggers. This can range from Rs. 20,000 to Rs. 40,000 every month, depending on how frequently you choose to partner with other people in the food business.

Summing Up

We hope this helped give you a fair idea of how to go about setting up your cloud kitchen. Do let us know your thoughts in the comments section below. More power to you!

Development Insights Martech Products SaaS

Mobile Point of Sale (mPOS)

Miley on January 31, 2020

The entry of the mobile point of sale (mPOS) has revolutionized many business sections by simplifying the options of cashless payments. Industries like hospitality, healthcare, travel, and tourism have been using mPOS systems and endpoints quite extensively. The rapidly growing payments ecosystem has mPOS as the major catalyst that triggered the industry into new heights.

Easy, seamless, and secure cashless payment transactions free customers from the obligation of carrying a high amount of cash and at the same time, the business owners can focus on offering improved customer experience. It fastens the sales completion cycle, boosts productivity, saves time spent on manual cash-counting, drives financial accuracy, provides customer satisfaction, and overall security.

Check out the Infographic to glean interesting insights about the current trends and future market of mPOS industry.


[Infographic] mPOS: Apprehending Future Market & Enterprise Benefits by Kiosk Lockdown Software

[Inforgraphic] Why Companies Need to Rethink Their Communication Strategy for Remote Teams by Team Communication App

Insights Martech Products SaaS

15 Unbelievable Facts About AWS Security

Miley on December 8, 2019

Amazon Web Services (AWS) is providing a scalable cloud platform with high availability and dependability with a wide range of applications. These AWS services help users to protect the customer’s confidentiality and integrity by securely managing customer data trust and confidence.

Amazon automates manual security and businesses can shift their focus to expanding the business. With ever-rising risk in the business sector, mobile app development is developing software that protects user data, identities, and other devices.

AWS has customers from over 190 countries! The company has over a million active customers that include a whopping 5000 education institutions, 2000 government agencies, and over 17,500 nonprofit organizations.

Top Significant Facts of AWS Security

AWS is managing security in almost all sectors and other possible technologies that grant permission to the right person. These AWS mobile app development are enabling sign-up/in options to control access quickly and easily. Let’s have a look at the top security facts of AWS security.

1. Data Protection

AWS is providing effective services that help users to protect data, accounts and other essential workloads that help users to detect a threat and solve there only. Its security encryption is continuously monitoring the data.

2. Identify Access Management

It identifies customer identities and resources by securely managing the scale that can help users access and can quickly deploy with governance. These are effectively and confidently migrating all the apps with an easy sign-in/up process.

3. AWS Filtering

AWS helps the user to protect the data by enabling IP address framework by simply filtering the traffic routes. Use an HTTP code or URL string to block the common attack patterns.

4. Threat Detection and Monitoring

Workplace with clock and digital hologram on laptop screen. Protected concept

It is continuously detecting and monitoring network and account behavior using AWS security. Get extensive AWS security that can help you in identifying errors and help the organization to implement security portals.

5. Compliance Data Security

While constantly tracking the environment using automated compliance frameworks and industry standards, AWS provides you with compliance status.

6. Storage

AWS Services is a computing cloud that automatically deploys and computes the storage and runs without much prior experience. AWS serverless technology can execute all the functionality and runs automatically on the cloud, which results in reducing the overall costs.

7. Migration

AWS helps you to migrate the on-site database to others using the Server Migration Service. It quickly mitigates on-site server that can be used to send data inside and outside AWS.

8. Content Delivery

Under network and content delivery, depending upon the requirements, were deploying all the resources just by isolating and securing it. AWS includes edge location and using domain name system service.

9. Scalable and Easy to Use

Amazon provides user safe and secure Cognito devices that almost scale to almost a million users. AWS is fully secure services that are easy to set up without much-complicated infrastructure.

10. Application Services

Visualize the application by simply coordinating workflow services that are very well automated and well with human-led services. In this modern era, AWS Elastic Transcoder supports various devices that include smartphones, and a lot more. These transcoders help you to convert video format easily.

11. Mobile Services

In this Mobile hub, everything is connected to technology from adding, designing and other social identity features. These improve the app quality, where mobile devices are fully managed using AWS app sync programmers where data can be synchronized quite effectively.

12. Business Productivity

Business runs for success and for that AWS empowers the organization’s voice. With the help of AWS, you can connect with people outside, anytime, anywhere through video conferencing, which leads to growth. WOrkdoc and Workmails are the services that can help you to send and receive essential business mails and can also allow users to store their documents in the cloud.

13. Artificial Intelligence

Artificial Intelligence is creating a buzz in the market and AWS provides the user with multiple services that can help users like face recognition, developing a chatbot and other dataset variables. Translation of language, Natural Processing language help in translating one language to another.

14. Passwords

The authorized user can access the AWS Account, this AWS uses several authentication methods including password and digital signature. A user needs multi-factor authentication with AWS account.

15. Climate and Temperature

Climate control and temperature are expected to manage a regular server and other operating temperature tools that prevent overheating and reduces the possibility of service outages. It is specially designed to maintain optimum atmospheric conditions.

To sum up

Amazon Web Services is one of the most vital services in the IT world. The risk environment has changed with the advent of cloud services like AWS. Still, with the right planning, any organization can introduce security practices in AWS that significantly reduce a cyber attack’s potential impact.

Insights Martech Products SaaS SEO

Ultimate SEO Guide for your e-Commerce website

Miley on November 22, 2019

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your e-commerce business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

Usability
Keyword Optimization
Social Media Integration
Internal Linking
Rich Snippets
Site Structure
Mobile Version of Website
Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best e-commerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business. Social Media Links Below: Twitter– https://twitter.com/namandigital Facebook– https://www.facebook.com/NamanModiDigital Pinterest – https://in.pinterest.com/NM_Digital/ Instagram– https://www.instagram.com/naman_modi_digital/ Gravatar hello@namanmodi.com Ebuilderz@naman4090

Products

The Ultimate Guide for Buying the Best Gaming Headset

Miley on November 21, 2019

If you are like one of us and you love playing video games, owning a gaming headset is crucial for not seeing a “game over” appearing on your screen within five minutes into the game. That’s the one accessory that can help you bring your gaming experience to a whole new level.

One of the things that you need to consider about gaming headsets is that you have a wide range of options available on the market. So, the choice on what model to choose is mainly a matter of personal preferences and budget. So whether you’re a casual gamer or part of the Youtube gaming community, there is a perfect headset for you!

When you are looking for what is the best gaming headset, there are a couple of aspects that you need to take into account to ensure that you’re buying the right one for you. Let’s take a look at the different elements that you need to take into consideration for not regretting your choice even before unboxing your new gaming headset:

#1: Compatibility

Compatibility is one of the top factors you should focus on. While there are many gaming headphones that you can use for all gaming platforms, some models can only be used for console gaming or PC gaming. So, make sure that you check the compatibility of the headphones before you buy them. There’s no point in spending money to get a product you will never have the chance to use.

#2: Comfort

No matter if you are a casual or an avid gamer, you just can’t overlook comfort. After all, you want to ensure that you have a great time while you are playing your favorite games and not think about how much your ears are hurting.

When you are searching for a good gaming headset, you should make sure that the headband is adjustable and the earcups are made of comfortable cushions. In addition to this, the lighter the headset, the better for you.

#3: Durability

The reality is that no matter how high or how low your budget is, you don’t want to keep buying a new gaming headset every couple of months. So, you need to ensure that the gaming headset that you pick is made of only the best materials. By doing so, you can rest assured that it won’t break so easily. Both the environment and your bank account will be thankful.

#4: Audio

No matter if you are using a gaming headset to play your favorite games or to listen to your favorite tunes, you want to hear the clearest audio.

There is nothing worse than buying a pair of gaming headphones and then only later discover that they don’t deliver high-quality audio. Besides the factors we have already mentioned, remember to also have a look at these:

– bass: if you love first person shooter games, you should ensure that the gaming headset you use can offer you a powerful bass.

– surround sound: while this is not actually necessary, when you are an avid gamer this will add a lot more realism to your games.

– noise cancelling gaming headphones: these are the perfect headphones when you don’t want to be bothered by all the noises around you. Noise-cancelling gaming headphones can be either active or passive, depending on how much ambient noise will leak in.

Conclusion

You could definitively just wear a low-end pair of earphones or music headphones for your gaming sessions. But we believe us when we say that playing while wearing gaming headphones is a zillion times better. It’s like comparing Hotel Mario with Mario Carts. Or like the difference between your ID photo and your selfies on Instagram.

There’s no way they can be considered the same. In particular, if you want to get a pair of gaming headset that it’s really worth your money, we can recommend you get the SOMiC G951S Purple Gaming Headset. They have built-in 40mm high-fidelity speakers to produce a rich bass effect and an excellent 4D gaming experience. If you have read our article to this point, you might be wondering about the compatibility and the comfort of this model.

The SOMiC G951S are compatible with Xbox One, Nintendo Switch, PlayStation 4, computer, laptop, iPad, iPhone, and many more devices. They are equipped with large and lightweight earmuffs for outstanding passive noise-reduction. With the SOMiC G951S, you can count on more comfort and less interference.

Development Insights Martech Products SaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

Miley on November 20, 2019

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

You can take the example of an on-demand food delivery app. If you are building an app for food ordering and delivering, make sure you build it for all platforms. This will enable you to reach a wider audience. You can cater to the requirements of both users; Android and iOS. In addition, you can also enhance the probability of getting expected results in terms of revenue.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed.

We hope this piece of content brought great value to you and your business. Good luck with your App project.

Development Insights Products SEO

How to Do Online Marketing for an Adult Webcam Website?

Miley on November 15, 2019

Adult webcam- a business idea to stream live erotica and make money charging percentage cuts from the models. Sounds cool and kind of profitable business niche to make loads of money.

However, if you have been in the adult industry for a while, you know it is easier to know how to start a webcam company, but it’s not that easy to market one. Running a webcam-modeling site is cutthroat commerce and it’s even trickier than many mainstream business activities. It indeed is a money-making machine if done right, but when everyone is trying his or her best to make the most out of it, it’s difficult to beat the heat and take your webcam site to great heights.

How to do marketing for a webcam website?

The secret lies in the differences between the businesses that use cutting-edge adult cam software, have thousands of models on-board, and yet don’t have a clarity of their marketing approaches and those businesses who choose the right adult cam script in inclination to marketing prospects that bring revenue. In short, businesses who are making profits understand how to do marketing for a webcam website while focusing on the prominent areas rather than re-inventing the wheel.

Choosing a wrong adult webcam script is just one of the examples. Businesses make loads of mistakes in the early phases that later reflect on their marketing feasibilities, and then on their revenue streams, which shrink due to inevitable limitations in the possible marketing opportunities. The first step in your quest for marketing would be ensuring your website is capable of handling cutting-edge marketing practices.

Admit it! Marketing an Adult Business is challenging than a Non-NSFW business

Online Marketing is a great way to reach the target audience and promote your services. From social media, email, push notifications, search Ads, and banners Ads to video Ads, every business knows how to use these channels for online marketing.

However, online marketing of an adult webcam business is a different resolution. Guides that explain how to start a webcam studio differ from the ones that talk about marketing the same, especially in the mainstream media. For starters, mainstream social media, Google Ads, Bing Ads, YouTube, and many more just don’t allow NSFW promotions. Almost no popular marketing channel is adult-friendly. They would ban you for promoting your webcam business there.

All the same, this doesn’t mean you cannot leverage mainstream marketing channels at all. Let’s admit it; though there are N numbers of adult-friendly channels, we still need mainstream channels to grow an adult business to its fullest. Let me tell you that there are ways to promote adult businesses on mainstream channels if you can be a little careful and harness certain tailored strategies.

Social Media Marketing for Adult webcam platforms

We can classify online marketing of adult businesses through social media into three major categories. Be advised that you should not rely on a similar kind of strategy for platforms but tailor your ways as per the native features and rules on these platforms:

Adult-friendly
Partially Adult-friendly
Not so Adult -friendly

I don’t recommend adult-friendly platforms to promote your business. I know it’s conflicting, but there is a big reason for it. All adult-friendly social media platforms are stand-alone adult businesses. They are more like competitors to you, and most importantly, they are premium. Take OnlyFans for example. This particular platform has models of its own and it almost does a similar kind of business like yours. That’s why it’s difficult to get a chance to promote your business there. However, if you still think you can tweak some ways into it, you should do it.

Your best bet is relying on mainstream social media platforms, which I have classified into partial and not-so-friendly categories. Platforms like Facebook and Instagram are ‘not-so-friendly’. Whereas, Twitter Snapchat, Tumblr, Pinterest, and YouTube are partially friendly, as they allow NSFW with some regulations. You can use both kinds of platforms by simply following their Terms of Service. You can practice creative ways to communicate your messages without using nudity or links to explicit content. The only tip to follow is marking your posts as 18+ or NSWF as per given features on respective platforms. It will ensure your posts reach only to the adult audience.

Reddit Marketing for Adult Webcam business

Reddit is a social media platform but very different from those explained above. It’s well regulated, highly moderated, and house to a massive population of serious people who follow the subreddits as per their interests. Before you know how to leverage Reddit, you should know how not to use Reddit. Know that committing the following mistakes will get you banned:

Self-promotion or posting direct links to your videos.
Driving traffic to your webcam site from Reddit directly.
Indulging into direct transactions and selling on Reddit.
Violating particular rules of specific subreddits.
Posting watermarked content.

Apart from a Reddit profile on your brand’s name, also ask your models to create their individual profiles. Ask them to join your brand’s subreddit and use the following strategies to promote:

Reddit allows NSFW content with certain limitations. One of them is posting NSFW stuff only on NSFW marked subreddits. So, even though Reddit is adult-friendly, you might be banned for going NSFW on non-NSFW subreddits. Hence, the first thing to do would be marking your own and your models’ subreddits as NSFW.

Besides, Reddit functions on “Karma”, which you can only accrue by involving in the day-to-day activities on Reddit. Make some posts; up-votes on them would help increase your overall karma. You need not necessarily participate in only NSFW subreddits to get good karma. Interact with posts made by other Redditors; up-vote, down-vote, comment, just do what a typical Redditor does. This is all about mixing up with the platform and not standing out as a shameless promoter.

Once you blend and have some decent karma, you may now start with in-direct promotions. Use Reddit to push traffic towards your social media profiles. However, be careful of the rules and regulations of the platform and subreddits. Ask your models to ask their fans to upload their photos with a link to models’ social media profiles. In short, it would be easier for models to drive traffic to your platform via their social media profiles.

Press Release and Adult SEO

I have included press releases and adult SEO in the same category as they behave nearly the same. Both boost brand awareness and extend links to relevant sources for driving traffic. While a well-written press release will spread your words and links across multiple sites on the internet, you can rely on adult SEO to improve your rankings on the search engine.

Adult SEO is the same as regular SEO, except you should approach other adult websites for the link-backs. Apart from this, make sure your adult webcam script is SEO friendly and offers all ways to optimize for the search engines: Meta-tags, Descriptions, CMS, SEO friendly URLs, and many more.

If you haven’t started with your webcam site yet, and still looking for the answers on how to start a webcam business, I suggest considering SEO friendly features as the top-most priority. Whether you have just started, thinking about starting or already acquired some good market share, you need SEO at every point in time. Without SEO, you cannot expect your online marketing to be of any assistance in revenue generation. Here are some tips you may apply to rank well on search engines:

Mention keywords.
Link to internal and external pages.
Optimize your adult cam script for faster loading.
Use images with proper keywords in the description and caption.
Update Webpage content regularly and practice content marketing.
Leverage services from an adult SEO company for better assistance.

Post and promote on Adult Tube sites

Adult tube sites get massive traffic because of the free content they offer. You can tap on the tube sites like Xvideos, Pornhub, Youporn, xHamster to drive traffic to your site. Not just traffic but you can also make additional money by simply uploading some of your content. Just like YouTube, adult tube sites also share ad-revenue with the uploaders.

Create channels on popular tube sites, put your brand logo as channel logo, upload a channel banner image promoting your brand, and start uploading watermarked videos with links to your site in the description. This way, people viewing your videos will not only know about your brand but will also visit your site to watch videos like those.

To Sum it all

These marketing channels are fundamental and one must leverage essentially them for online marketing. Overlooking the strategies around these channels will not only drive away a plethora of traffic but will also give your rivals a better stand over your business. These are non-negotiable ways to online marketing of your webcam site. Apart from this, you can also use several other channels and strategies to support your fundamental marketing campaigns. To name a few, you can rely on model affiliate programs, paid Ads on tube sites, email marketing, influencer marketing with adult stars, etc.

Development Insights Martech Products SaaS

Creating Push Notifications That Improve The User Experience

Miley on November 12, 2019

Do you really know what push notification means?

Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!

Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.

We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.

Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:

Promote and advertise products and services
Increase sales and brand awareness
Improve the experience with the brand and ensure loyalty
Turn app users into loyal customers

Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.

However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.

We list 5 points to keep in mind to improve your notifications and therefore the user experience.

1. Importance

Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.

2. Relevance

The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.

Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.

3. Customization

It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.

The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.

4. Clear and understandable message

Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.

5. Effective delivery

There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.

You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.

Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

Insights Products SaaS

How To Perform Test Order On Shopify

Miley on November 8, 2019

Do you want to make sure that your order settings are correct or not?

Say no more!

There are a lot of situations when people get issues with their orders on Shopify. The sole reason for these problems is the lack of testing and pre-planning. A good Shopify store needs to make sure that the process of checking out and other order settings are working well.

A Shopify test order can certainly help you with this. With it, you can check various things such as inventory, shipping, taxes, notifications, etc.

Moreover, you will not be charged even a penny to make a test order. Therefore, it is recommended for every shop owner to make at least one test order before setting up the store, or at the time when you make some changes in the payment system.

You can use these three ways to make a Shopify test order:
Using bogus gateway by Shopify to make a pseudo transaction
Placing an actual order and canceling it afterward immediately

Using Shopify payments

To learn how to set up configurations for testing orders using Shopify payments, refer to this article.

Let us have a look at the first method in a detailed manner:

Placing a test order with bogus transaction

The bogus gateway provided by Shopify can be utilized for simulating a transaction in it. It acts as a payment provider and with the help of this; any store can be used for test order.

Moreover, all the orders will be treated as test orders when the bogus gateway is settled up.

Note that you are still required to provide the payment information in order to checkout. The information details are provided in the latter part of this post.

Here are the necessary steps that are required for setting up the Shopify test order:

1. First off, visit the settings panel in your Shopify admin dashboard and then navigate to the option that says “Payment providers”.

2. Make sure that you deactivate any credit card service that you’ve enabled. Also, deactivate the Shopify payments service and then confirm the action through a prompt.

3. This should provide you an option that says “accept credit cards”. Navigate to add a provider button in that section.

4. From there you are required to navigate to the section that says “third party credit card provider” and then you need to open the drop-down menu of providers.

5. Then you have to select the category that says “others” under the drop-down of providers section. There you will see the bogus gateway option, select it.

6. Then just click on the continue button followed by the activate button.

7. Then just visit your store and make an order as a customer. At the time of checkout, you are required to put credit card details. The fun thing is that these details act as the controller of the simulation. To know-how, keep reading.

The details of the credit card

The first field is the name field where you are required to enter a bogus gateway as the value.

Next up is the number of credit cards and that is where the real fun part comes. Here are the different inputs that show a different output every time you enter them:

If you will enter 1 as the input then the simulation will be for a successful transaction.
If you will enter 2 then it will land you to a failed transaction.
Upon entering 3 as the input, there will be a unique error that will indicate that the problem exists due to the provider.

Rest all the details can be put random.

Conclusion

So that was all about Shopify bogus orders. If you are looking for an online Shopify store builder, then Liquidblox certainly fits the bill.