Month: April 2021

SEO

How SEO Audit Improves the Visibility of Your Website Online?

A successful business in today’s world is the one that is always accessible to users on the internet. If your business website doesn’t show up on the search results page (SERP), it is an indication that you are losing out on many opportunities to improve the business.

But why is the website not visible on the search engines? How is it that your SEO efforts are not delivering results? To know the answer, you will need to carry out an SEO audit of the website. Contact the leading SEO company in India to run a thorough SEO audit and identify the weak points.

The SEO company will help you make the necessary changes to revamp the website and implement different SEO tactics to boost its performance. SEO audits should be a regular part of the long-term plan for digital marketing. Getting periodic reports will keep you updated and help in making better marketing decisions. The following are some significant reasons to perform an SEO audit for your business website.

  • Changing Search Engine Algorithms

Search engines regularly tweak the algorithms that analyze a website and rank it. Google is known for constantly updating algorithms to improve user experience. If you still follow outdated SEO strategies, your website will not be visible on the SERPs. You might even end up being penalized or blacklisted for following black hat SEO strategies.

A professional SEO company in India will help you understand the website’s current status and the changes you need to make to increase your online presence and reach more users.

  • Getting Insights from Website Traffic

Getting more traffic is not enough if it doesn’t convert into sales. SEO audit analyzes the website traffic to gain useful insights about the visitors, demographics, preferences, purchase history and more.

These insights help you understand if your SEO efforts are bringing the right kind of traffic or if you should change the strategies to be visible to your target audiences. SEO experts use tools, such as Google Analytics, Google Search Console, etc., to derive meaningful insights from website data.

  • Optimizing the Website for Mobile Phones

How many of you are aware that Google is now indexing your website’s mobile version before crawling the desktop version? Apart from this, the percentage of mobile searches has also gone up recently.

Your website has to be optimized for mobile phones if you want to become more visible to users. Simultaneously, the best digital marketing services focus on improving the website loading speed so that users won’t get bored with waiting for your website to load.

  • Tracking Your Competitors

Are you aware that you can track the performance of your competitors’ websites using SEO audits? Instead, we recommend you do it to know how the competitor has a better rank and online presence compared to your website.

If your competitor is not ranking well for specific keywords, it’s time to make the most of the situation and get your website to rank for those keywords. Running an SEO audit of your competitor’s site will give you a bigger picture.

  • Broken Links and Page Not Found Errors

If anything annoys users, it’s the “page not found” error that shows up when they open a link from the search results page. That’s the last thing you would want for your website. SEO audit will help detect such broken links and page-loading errors.

Experts from the top SEO company in India will then work on technical SEO to fix the issues and make your website ready for the digital marketing game plan.

  • Monitoring Keyword Rankings

Knowing the overall performance of the website is crucial. You should know how the website ranks for the primary keywords you’ve selected. Periodic SEO audits will make it possible to track the progress of the website over time.

You can also see which relevant keywords your website is ranking higher for and further increase the visibility. The aim is to increase your online presence and get closer to the audience. This will improve brand awareness and brand recognition.

Few Online SEO Audit Tools:

The following are some crucial Online SEO Audit Tools to help you out:

Conclusion

While there are free and paid online tools to perform the SEO audit and automatically generate reports, the top SEO agencies offer the best digital marketing services.

When you hire an SEO agency, experts will manage your website with years of experience in the field. They know which SEO tool is more suitable to carry out the audit of the website.

Experts have the knowledge and expertise to provide customized SEO strategies for the business. You will see guaranteed results when you take the assistance of the best SEO agency in the market.

Guide to Protecting Different Types of Sensitive Data
Insights

Guide to Protecting Different Types of Sensitive Data

Proper methods for keeping your data safe can help prevent breaches that hurt businesses. They also allow organizations to meet compliance requirements, increase brand value, and support an ethical business model.

In the business world, it’s all about trust, but how can you expect someone to trust you if you can’t keep their (or your own) personal information safe? Still, there are many different forms of data and ways in which this data can be compromised. Let’s find out what are some of the most reliable methods for keeping it all safe!

Problems Caused by Data Leakage

Data breaches and leaks can cause a number of rather serious consequences. Some of them involve corruption or destruction of databases, which are bad in their own right. However, the idea of a leak of confidential information can be far more catastrophic.

First of all, it puts a permanent dent in your reputation. Second, in a scenario where the data theft involved a sensitive piece of intellectual property, the financial damage caused could be immeasurable.

Potential targets of a data breach can be subjects like:

  • Personal information
  • Financial information
  • Intellectual property
  • Competition information
  • Legal information
  • Health information
  • IT security data

In either of these scenarios, the injured party suffers direct damage, while a malicious third party can gain a competitive advantage or a direct financial gain. Both of these serve as an excellent motivator.

Most Infamous Examples of Data Leakage

Even the top-dogs of the industry aren’t spared of a potential data leak. During the infamous Facebook data breach, as many as 267 million records were compromised. At the time of the Instagram, TikTok, and YouTube breach, there were 235 million compromised records. There are countless similar examples out there.

There are two major misconceptions that one has to deal with in order to protect their records in the digital environment. The first one is that no target is big enough to be 100% secure. The second one is that no one is too small/insignificant to be a target.

Data Leakage Categories

In terms of ways in which data leakage can occur, there are three major categories. These categories are:

  • In transit: The method known as encryption is supposed to protect the data in transit (in the form of an email, as well as data shared through chats, web traffic, and other sources).
  • At rest: Even in databases, data is far from secure. The same goes for data on laptops (which can be stolen) and desktops (which can be accessed while you’re not around).
  •  In use: Data currently used is also not 100% secure, seeing as how people can capture screenshots or take photographs of the screen. Needless to say, the latter is almost impossible to detect or prevent other than through screening people you’re sharing data with.

To keep your data leak-proof, you would have to find a way to cover all three of these categories.

Safer In-House Data Management

The safest way for in-house data handling is through IIM tools like M-Files. When it comes to integrating it with the rest of your cybersecurity measures, the versatility of this method is second to none. The automation of workflows and integration with security solutions are just two methods used to ensure data security and integrity.

Today, most businesses perform regular audits and need to present their clients and users with regulatory compliance. Keeping all of this safe and accessible are the prerequisites to running an efficient organization in the digital world.

The Use of Encryption

In order to protect your data in transit, you need to be smarter about your use of encryption. The biggest challenge here lies in the fact that the workforce is always on the move.

Therefore, devices leave the company network, and there are also numerous instances where employees access secure company data from unsecured devices. Fortunately, if the data is encrypted, it’s inaccessible to outsiders even when it’s lost. This acts as an additional safety net that you can count on in the worst-case scenario.

Secure Backups

Theft of data is not the only worst-case scenario that you will have to deal with. In some situations, a breach will result in a loss of corruption of vital data. This alone can ruin hours and days of hard work, thus costing your organization dearly. To avoid this, it’s vital that you introduce regular secure backups.

These backups can be risky on their own, seeing as how they contain a lot of essential data in a single place. So, the best way to protect it is to make sure that these backup servers are not publicly visible. This is also an area where an IIM can be incredibly useful since it can restrict access to certain files based on their credentials.

Employee Education

All the above-listed ideas and concepts are irrelevant if your employees are not careful enough. If their laptop gets stolen while they’re logged into company tools, platforms, and accounts, there’s not much you can do before the data gets compromised.

If passwords used by your staff members are weak or obvious (pet names, children’s birthdays, anniversaries, etc.), someone can just log in and appropriate private data that you’re safekeeping.

To avoid the majority of these nightmare scenarios, you need to educate your employees about safe behavior in the digital environment. Make sure that they know how, when, and which devices/networks are safe to use for work.

 Teach them about the concept of phishing and its hazards. Tell them a thing or two about staying logged in and ask them if they know how to make a strong password. Some platforms have a strong password requirement (multiple character types, capitalization, etc.), but this won’t always be the case.

There’s a reason why some of the highest-paid IT jobs require certifications that promote best security practices. We are, after all, living in a time of cybercrime and security theft.

One of the most important tasks here is the BYOD policy of your company. In the scenario where your employees are bringing their own devices to work, you need to make sure they know how to protect sensitive company data. This way, you’re giving your staff a choice – either comply with all these rules while using their personal devices or use a device provided by the company.

Endpoint Protection

The protection of devices that receive or handle sensitive data (desktop, laptop, tablets, mobile devices, etc.) is often overlooked, which is a significant mistake. Strong passwords and screen locks (ideally with biometric identification) are highly advised. Still, the hardware in your office needs to be protected, as well. The security of the perimeter (for the hardware that your on-spot workforce uses) comes in the form of a security guard or a surveillance system.

Wrap Up

To sum it all up, data breaches cause loss of trustworthiness and revenue. It compromises the personal information of your clients and portrays your entire organization as either negligent or incompetent. In order to avoid this, you need to understand some of the most common sources of this threat. From here, you can take measures to prevent these data breaks or leaks from ever happening. While this is easier said than done, it’s far from impossible. Most importantly, it’s more than worth your time and resources.

SEO

How to Create SEO-Friendly Landing Pages for Your WordPress Website

WordPress is one of the biggest and most popular website building platforms in the world. So, why should you not focus on SEO for WordPress?

In this post, I’ll discuss ways to create SEO-friendly landing pages for your WordPress website. Use these SEO tips and techniques to improve the search rankings of your WordPress landing pages.

Ready? Let’s get started.

1. Use a Good SEO Plugin

The first thing you need to do to create SEO-friendly landing pages for WordPress is to install a good SEO plugin.

The most popular SEO plugin for WordPress is the free Yoast SEO plugin. This plugin will help you create SEO-friendly landing pages right from the start.

You can use it to optimize your content and meta descriptions, generate sitemaps, and a lot more. So, simply by using a good SEO plugin, half your job is already done as it will take care of all SEO aspects and will guide you to create SEO-friendly landing pages.

And, if you need more help, you can always get expert SEO services from a consultant or an agency.

2. Clean Your URL Structures

The default URLs that are generated on WordPress are often long and messy. For your landing pages, at least, you should use a clean URL structure. Ideally, your URLs should have your target keyword and should be short and clean.

But, how can you change the URLs of your landing pages?

Simply click on the “Permalinks” option in the Settings menu on your dashboard. You will see many options that you can choose from or create a custom structure, as shown below.

Image Source

The “Post Name” option is a good way to go as it adds only the post title, which usually includes the target keyword. You don’t really need a date or number for your URLs, so this option is the best way to create non-messy permalinks.

3. Create Highly-Targeted Pages Focused on a Keyword

Whenever you create a landing page, make sure that it is focused on one target keyword. You can use side keywords as well, but never target two keywords with one landing page.

You should also avoid creating multiple landing pages for one keyword as it will cause cannibalization. This means that more than one of your pages will be competing against each other for rankings.

So, what is the best way to create SEO-friendly landing pages?

Create one landing page for one target keyword and maintain a good keyword density of 1.5%-2%. Make sure that you add your target keyword to the title, headings, and subheadings without making it appear forced.

Also, try to add your target keyword within the first two lines of your landing page content. Leverage these SEO tips and you will see a significant improvement in your landing page rankings.

4. Optimize Your Meta Data for Keywords

One rule of thumb for creating SEO-friendly landing pages is to always add your target keywords to your title tags. This helps search engines understand your content and categorize it better.

One of the best practices to follow for landing pages is to use your target keyword in all of your meta content, including descriptions and titles. While many experts say that keywords in meta descriptions no longer affect rankings, it is still good for SEO.

If nothing else, a relevant and targeted meta description will help you increase your click-through rate. There’s no harm in that, right?

So, optimize your meta content for your target keyword to create SEO-friendly landing pages.

5. Use Image Alt Text

Image alternative text is basically the image description that websites use to help visually-impaired readers understand an image.

But, that’s not all they are good for!

Alt text can also help search engines understand your visual content better and get more context about it. So, insert keywords in your alt text as well to help search engines understand your content and increase your rankings.

Wondering how to add alt text?

Well, WordPress makes it really easy to add alt text. Whenever you insert an image on your page or post, WordPress automatically shows a box where you can add alt text.

Image via WordPress

Always follow this practice when using visuals in landing pages and you will see the difference yourself.

6. Optimize Your Videos for Video Search

Just like images, you also need to help search engines understand your video content better. You can do this by adding optimized video descriptions and the VideoObject schema.

Adding VideoObject schema helps search engines understand your videos and also increases your chances of ranking in video search results. You just need to provide a title, description, and thumbnail image for your videos.

Good video content combined with structured data can significantly improve your search rankings. So, if you want to optimize your landing pages, don’t forget to optimize your videos as well.

Conclusion

These are some of the best SEO practices that you should follow to create SEO-friendly landing pages for your WordPress site. Use these and see the results first hand.

So, what are you waiting for?

Start creating SEO-friendly landing pages right now. All the best!

Author Bio

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.

Social connectsTwitterLinkedIn & Instagram

Uncategorized

Machine Learning in the Retail Sector

One of the ironclad rules of retail is that the more you know about your customers, the better you can serve them. That same rule applies even to the technology used behind the scenes, where machine learning (ML) has become an integral piece of retailers’ strategy. A form of artificial intelligence, ML enables computer programs to teach themselves based on prior inputs. The most prominent example of this is the algorithms used to curate a shopper’s recommendations online. The more shopping someone does, the more likely those recommended items are to be something he or she would want.

However, the reach of ML extends far beyond what the consumer experiences while shopping. It has ramifications that are changing the way the industry makes decisions, with computers learning how to predict demand surges, personalize marketing messages, and optimize logistics. With their ability to discern patterns and adjust based on new data, ML      solutions      also help retailers fight fraud and analyze customers’ sentiments, all without the need for human intervention.

With computers that are capable of learning 24/7, retail operations can gain numerous benefits. For instance, automating many touchpoints with consumers means employees can concentrate their attention on solving problems or developing creative new solutions. ML is also being used to identify potential new customers by scanning social media posts and predicting which existing customers are most likely to return to make additional purchases. It’s no wonder that the number of retailers making use of these solutions has been increasing significantly over the last few years.    

If you want to learn more about how these innovative business solutions are changing the game in a substantial way, take a look at the accompanying resource. It details many of the advantages ML provides as well as a brief overview of how it works. The following infographic was created by Aptitive.

Graphic created by Aptitive.

Uncategorized

How Health Screenings Can Help Keep The Workplace Safe

It’s an understatement to say that COVID-19 has changed people’s lives. That includes the way in which they return to the workplace. As jobs begin to welcome employees back on-site, employers now face a larger burden in terms of providing a safe work environment. Employers are expected to aid in protecting the health of their employees (and visitors), but most want to do so in minimally disruptive ways. Here is a closer look at the importance of this responsibility and how to meet it.

While many employees have been able to be productive while working from home, the majority admit that being in the office is critical to facilitate building relationships and collaborating with team members. That’s only one reason that three in four executives believe that at least half of their office staff will be on-site by July 2021. (Interestingly, just six in 10 employees expect to spend at least half of their work time in the office by that point.) While many employees want to work remotely several days a week, the majority expect and in fact want to work in the office at least part of the time. To do so, however, they must feel safe at work. That said, only half of workers feel that their workplaces are safe.

It’s up to employers to ensure that precautions and strategies are put in place to help welcome employees back and keep them there safely. That may include adjusting the layout of your office, such as moving workstations and seating so that staff can maintain 6 feet or more of distance from each other. If it’s impossible to spread out, physical dividers such as plastic barriers and improved ventilation can help reduce the risk of spreading germs. Regular cleaning of office surfaces such as desks, doorknobs, shared meeting rooms, and phones is critical. Following other protocols to help reduce the spread of transmittable diseases is also necessary.

Making sure that employees are healthy can help reduce the risk to everyone, yet most employers want to do so in a way that is not troublesome or invasive to maintain productivity. Employers should have policies that promote staying at home when employees feel any symptoms. They can also ask employees to fill out simple self-certification forms to confirm that they are feeling their best and haven’t been knowingly exposed to a communicable disease such as COVID-19.

Some workplaces are using thermographic equipment to detect elevated skin temperatures among people in a group, without the need to test their temperature individually. Handheld thermometers that can read the skin temperature of an employee via the forehead or wrist is another method. Other technological advances include wearable patches that monitor health information that can be shared with employers. More than half of employees say they are willing to wear such devices and share that data if it doesn’t cost anything. The following infographic goes into more detail about the need for this kind of employee screening.

 

Graphic created by Northland Controls.

What Are The Highest-Paid IT Certifications
Insights

What Are The Highest-Paid IT Certifications

A certification program in any domain is a way to enhance credibility, self-image and encourage life-long learning and professional development. Achieving an IT certification extends your knowledge and skills and prepares you for more job responsibilities. It can help enrich your self-image and reputation among peers. Having an IT certification can improve career opportunities-promotion, job probability, and pay increase.

An IT certification is a quick and readily recognized benchmark for a specific skill set based on standardized testing. It demonstrates your motivation, dedication, and technical knowledge on a related platform. So if you earn an IT certification, you can join a selected group of experts- a peer group with demonstrated skills. Achieving an IT certification shows that you not only have comprehensive knowledge of that technology, but you are also serious about your career to spend the time and money to get the certification.

It can also give you an advantage when hiring managers look at your portfolio as employers always give preference to the certified candidates compared to the non-certified ones. Having an IT certification can make the difference between keeping your job and having an opportunity to find a new one. So the bottom line is you must invest in yourself to make a career difference.

This article will tell you about the highest-paid IT certifications that can make your portfolio strong.

Highest Paid IT Certifications

IT certifications can bolster your skillset and help you perform your tasks more efficiently and with more confidence. Following are some of the highest-paying IT certifications that can help boom your career graph.

  • AWS Solution Architect Course- This cloud computing certification can help you gain an in-depth understanding of AWS (Amazon Web Services) architectural services and principles such as VPC, IAM, EBS, EC2, and more. It helps you learn how to design and scale AWS Cloud implementation with best-practice through Amazon. Professionals who are having AWS solution Architect certification can earn an average salary of around $155,000 per year.
  • Google-Certified Professional Cloud Architect- This course is considered one of the highest-paying certifications in the IT industry. It can help you develop the ability to design, create, develop, and manage a cloud-based architecture on the GCP (Google Cloud Platform). It also helps you in designing the business and technical process and the security around them. You can also manage business solutions by leveraging Google Cloud technologies. Nowadays, the need for professional-level cloud architects has increased as all kinds of companies want to store and manage large quantities of digital data through the cloud. It is estimated that a GCP Cloud Architect earns an annual average salary of $176,000.
  • Project Management Professionals (PMP)-  This certification is the most respected level of standardized proficiency in the project management profession. It is the gold standard for project management professionals and is designed to help you master managing project phases like initiation, execution, and stakeholder communication. Earning this certification showcases the capability of delivering a quality service by effectively designing and implementing projects to a high standard. The average salary for a PMP certification holder is around $135,798 annually.
  • AWS Certified Developer- Associate- This certification can help you master your skills in developing and maintaining applications on AWS. Applicants required experience working with one or more programming languages and AWS before taking the test for the certification. It covers the topics such as SDKs (Software Development Kits) to work with AWS services, choosing the best AWS service for a provided situation, and writing code to focus on performance optimization of an application. An AWS Certified developer can earn around $130,369 per year.
  • Certified Information Security Manager (CISM)- This certification is designed to promote security best practices as in the present world of malware and identify theft, information security has never been critical. Candidates who hold this certification grasp the safe and secure digital environment for the hiring company. A certified Information security manager can earn an average salary of $117,395 annually. This certification helps you switch from a technical job to a managerial role. It will enrich your knowledge of Information Risk Management, Information security Governance, Information Security Incident management, and Information security program development and management.
  • CISA – Certified Information Systems Auditor- It is an advanced auditing certification that is ideal for auditors. If you want to become an expert in audit, monitoring, control, and assessment of IT and business processes, CISA is the certification for you. It covers domains like Information system auditing process, Information systems acquisition development and implementation, Governance and management of IT, Information system operation and business resilience, and Protection of information assets. This certification equips you to secure sensitive information and technology assets within an organization. It is considered one of the most popular certification programs for IT professionals who work in information security auditing, controlling, and assurance domains.
  • Certified In Risk and Information System Control (CRISC)- This certification gives you the ability to manage risk across technology-related and IT-enabled business processes. It can help you learn how to evaluate the alignment of risk mitigation and management with your business framework for change and growth. It also makes you understand how risk-based decisions can maximize an organization’s business potential as they compete with agile, innovative startups.
  • AWS Certified Cloud Practitioner- This certification is provided by Amazon that validates your overall understanding of AWS cloud technology. It suits developers, DevOps, IT Ops, administrators, and cloud solution architects. It will teach you to identify documentation sources and understand core characteristics and technical assistance of AWS technologies.

IT certifications are in high demand as certified professionals stand to gain better and increased job opportunities and bigger paychecks. Choose any course that suits your requirements and enroll to polish your career.

Uncategorized

Special ingredients for fabulous content!

Who doesn’t like unique things? Even if it is about your website’s content, nobody likes to read the repeated stuff and boring matters. Well, call it a valid reason to concentrate seriously on your website’s content. The other vital reason is ranking high in SEO (Search Engine Optimisation) or Google Analytics. You just can’t take your website’s rank higher without concentrating on excellent content to adorn it.

What makes your content out of the world?

If you are hiring an SEO consultant in Melbourne from NextGen Digital, they’ll take all the responsibilities of creating awesome content for your website along with managing all the important criteria that can help it rank higher on Google. But if in case you are looking to create exceptional content all by yourself, you’ll certainly require these tips of ingredients to cook impressive content that’ll tempt lots of readers.

Only original, no duplicate matter — The very first ingredient that you just can’t miss while creating your content is providing only the original ideas. Remember, Google penalizes the sites which copy the matter from other websites. This ultimately pulls you down and obviously, your website loses the organic searches it could otherwise get.

Focus on catchy headlines — Let’s not forget — you get attracted to a certain website or content because of a unique and very catchy headline. Yes, titles can be so powerful. Always keep in mind to spend a considerable amount of time in phrasing this carefully. And when it’s a captivating headline, it need not always be practical. The weirder and interestingly framed it is, the better.

Know your target audience and competition (similar websites) — Knowing your audience is imperative – you should be aware of what they are looking for and their areas of interest, their level of expertise, how you can direct them to your website, etc. Likewise, you have to know about your competition – they can be the benchmark to make you do better than the best.

Are you answering relevant questions? —It often happens to you! You type a certain query or question and Google immediately gets you immediate answers to this question. Well, even you can provide your partnership in this matter. Provide answers to relevant questions in your content to ensure that all these searches are in some way or another directed to your website.

Reports should be accurate and initiate a call for action — If you are providing inaccurate information in your content, it will automatically impact your website. Once the readers realise that they are being misinformed, they will never ever trust your content for any other subject. So, be very confident and accurate about what you write, and be clear about your sources. Finally, there should be a subtle directive about what the readers would do with the information. If you are a seller, then backlinking or promoting to seek services would give the audience a sense of direction. However, never ever be obtrusive.

Be sure to engage with your readers — Once your readers visit your website, ensure that your content is engaging. It is important to keep them hooked to your website and the best way to do so is to ask interesting questions them like trivia and puzzles. Even great storytelling skills make great content.

These ingredients are sure to add lots of spice to your content. Further you can garnish it with lots of attractive videos and images and serve it in short portions (we know of dwindling attention span and all!). The results would be lots of eager readers heading to your website for reading such fabulous content! Oh, and to keep them coming you have to regularly update your content – stagnancy is an absolute no for content that works for you. 

Insights

How to improve e-commerce conversions for your stores.

Conversion optimization is an essential aspect to consider when you’re running an eCommerce store. 

After all, if you’re investing so much time and money into your store, you’re going to want the users coming to your website to not bounce off. 

But how can you ensure that they don’t bounce off? Well, there are plenty of strategies that you can try to that end. 

In this post, we’ll be explaining how eCommerce store owners can implement conversion rate optimization strategies for their eCommerce processes. 

So, let’s start.                                                       

#1: Discount Coupons and Points on Referrals 

In the long run, your goals should not only be more customers but also returning and referral customers. 

By introducing points and rewards on the referrals system, you can gamify the eCommerce experience for your website users. This will not only improve the conversion rates of your eCommerce store but also get more eyes on your products whom you can later convert.

Okay, let’s try to explain the benefits you can gain from referrals.

Referrals create a win-win situation. When a referral is complete, you (the referee) get a discount, the person joining up gets a discount, and for the store, it means a double sale. In the long run, the discount costs on referrals can be covered since you have brand loyalty and superior conversion rates. 

The only thing that you need to take care of from your end is the product quality. If the quality of the product is bad, then you’re going to have a bad time getting more customers back to your store. 

#2: User Reviews, Suggestions, and Ratings

User reviews, suggestions, and ratings are one of the most important aspects of social proof indicating a user’s experience with an eCommerce website. 

These metrics are “on the ground” so to speak and give you a gauge of the performance of your eCommerce store and its associated products. 

Now, let’s explain each of these three:

Reviews: Detailed product reviews give you an idea of where you need to improve with your product offering. It also shows others users how satisfied they were with the purchase.

Suggestions: These types of reviews are aimed at providing the website owner with input on how he/she can improve the performance of a website. The prime benefit of suggestions is that they help you build your product quality. 

Rating: The quickest way to gauge the performance of a product, ratings are a bird’s eye view for a product. They indicate whether or not the product is good. 

Now, how do these reviews help in improving conversion optimization? Well, user reviews optimization helps you improve the performance of your store. This leads to better performance overall and can improve customer’s eCommerce experience by a significant margin. 

#3: Minimize Load Times for Your Store

Suppose you’re running an eCommerce store. Things are going well, and your site is gaining more and more customers. However, you’re not getting the amount of traffic that you got before because your site’s load time, for one reason or another, increased. 

This is a problem.

Load times matter a lot and can mean a lot in conversion rate optimization. Think of it from a user perspective. Would you ever visit a slow-loading website if you have a lot of other options available? 

Unless necessary, you’re not going to do that. you can have the best-designed website, but if you haven’t optimized it for load-times, then you’re going to lose a chunk of your customers to the competition. 

Besides losing the competition, slow loading websites have a disadvantage in terms of the Google ranking. Yes, Google penalizes sites that have a slow loading speed. 

To improve the load times of your eCommerce stores, you can use a tool like GTMetrix to check the current performance of your website. Afterward, you can perform the fixes.         

#4: Your Product Descriptions Should Add Value

If you’re running an eCommerce store, your product description content should be optimized to entice the user into converting. 

You see, the product page is where the customer decides to enter or exit your store. If you can persuade the user to purchase the product at that point, then you’ve got yourself a conversion. 

The product copy and the visual content of the product description should be tailored to the users-intent. It should provide benefits that the user can avail. 

How you display your product visually matters a lot as well. You can add custom carousels, infographics, video content, and more. The end goal of all these marketing materials is to ensure that the customer is persuaded enough to convert. 

#5: Multi-Payment Gateways 

If you’re running an eCommerce store, then you need to invest in having multiple payment platforms on your store. 

You see, your users are distributed over a particular geographical area and demographic profile. Because of that, you must understand that not everyone is willing to pay for your products/services similarly. 

Some users are going to pay through credit card, and some might prefer PayPal, and some might just prefer Stripe or any other payment for your eCommerce platform. Whatever their selection is, you need to have those payment gateways present as support for your eCommerce operations. 

Now, why does that matter?                    

If a certain user is satisfied with paying through a credit card, they can do so. If they want to pay through PayPal, they can do so with PayPal. Whatever method they choose, what they won’t do is exit your store.

The CRO Journey is Tough

Now, we’re going to conclude this article by just saying this:

E-Commerce is a perilous journey with many hurdles coming to stop your progress. To avoid these hurdles, you need to follow the best practices for conversion optimization discussed in this article. They are only a few which should be easy to understand. 

We would suggest that you A/B test your offerings as much as possible to ensure that you have multiple strategies. Going with a single strategy is always counterintuitive. It’s always best to diversify. 

So, keep pushing, you’ll get there! 

Insights

How to Improve the CRM App’s Performance?

Companies have access to various customer related information and data that were unimaginable a few years ago.   

The high-quality and usable information requires extraction abilities in a marketing environment of fragmented communications media with trailblazing technologies like e-commerce, web-based supply chains, and mobile messaging.   

Due to advancement, companies are relied on software because it helps them convert information into actionable intelligence and lets them communicate this intelligence to customers at the right time.   

Customer management software is an essential component of analytical and operational CRM (Customer Relationship Management) implementations.  

Yet, how companies are using CRM software to support their customer management processes and activities and how they satisfy them with results and experiences depends on the software implementation related to improved business performance.   

Maintaining good relationships with customers is necessary for the overall company’s growth. Thus, if you have invested a lot of money in CRM-based software, it’s time to think about its performance.   

Must-Know Tips to Improve the CRM App’s Performance   

 
Select the Right Performance Testing Tool   

Performance testing tools play a significant role in improving the CRM application’s performance, so the first step is to choose the appropriate performance testing tool to initiate the CRM app testing.   

Usually, companies use some advanced levels of tools for CRM testing, such as Selenium, Cucumber, LoadStorm, CloudHarmony, and Blazemeter. With such tools, it becomes easy to check the sensitive data and information of businesses without compromising with quality.   

Apart from that, many automated and paid tools are available online to check the performance of CRM applications.   

For instance, StresStimulus is a paid tool that one can use to examine the performance of websites or web applications and any kind of CRM applications.   

This tool is designed for recording different web application scenarios, and it allows to replay those scenarios with load patterns produced through Virtual Users during performance monitoring.   

The purpose of automated CRM performance testing tools is to provide the utmost ease for managing the entire life cycle.   

The different phases for the performance testing life cycle are as follows:  

  • Non-functional Requirements Elicitation and Analysis.   
  • Performance Test Strategy.   
  • Performance Test Design.   
  • Performance Test Execution.   
  • Performance Test Result Analysis.   
  • Benchmarks and Recommendations.   

With the CRM performance monitoring tool, one can easily record the end-user activity and use the data as scripts that are further used to create performance testing scenarios or sessions that define a combination of typical end-users’ activities.   

Moreover, these end users’ activities are actual performance tests that can be executed at any time or until any app’s performance testing needs are not correctly met.   

With the best CRM performance testing tool, you can ensure that the application responds quickly in terms of speed. It can handle the maximum user load in terms of scalability, and it works with stability with varying loads.  

Choose the Well-Trained Workforce   

 
The stringent testing is requisite for the CRM app’s performance testing with pre-built test cases, testing procedures, and automated test frameworks as it helps your business improve customer loyalty, insights, and customer satisfaction.   

Therefore, always choose the well-trained workforce for CRM performance testing as the qualified experts can help satisfy your business needs.  

They focus on eliminating performance bottlenecks that influence the accuracy, speed, stability, and overall quality of the CRM software.   

With an experienced workforce, you can enhance the app’s performance and experience ROI-generated customers and profits.   

Check Functional Stability   

 
Before taking the step for CRM performance measurement, it is crucial to ensure that the application is working as expected and functionally stable.   

All the bugs or defects should be identified and removed in the functional testing of the CRM application.   

The CRM performance testing role is to analyze the software behavior under continuous and peak load conditions.   

For example, if the application is developing for 100 users, then chances are high there will be more users in the future who will interact with you in your CRM platform.   

To make this application for multiple users, it is a must option to check the load time, response time, along with getting the app ready for the maximum number of users.   

Understand the Major Types of Performance Monitoring/Testing  

 
In SDLC (Software Development Life Cycle), there are six major types of performance testing for any application.  

Likewise, Stress Testing, Spike Testing, Load Testing, Endurance, Volume & Scalability Testing. Based on your application’s requirements, you can consider different types of CRM performance measurement steps.   

However, load testing is vital for the CRM application because it confirms that it will give a higher number of user’s satisfaction and fulfill the required needs of the web design and optimization process.   

Running load tests during any system customization or upgrade is suggested to validate stability, performance, and end-user experience.   

Also Read: Best Practices and Checklist For CRM Testing

Create a Timeline   

 
In the competitive era, providing quality-made, error-free, and faster software is the basic step that we keep in mind while improving the CRM app’s performance.   

However, the most important task is to set or create a timeline to deliver the project on time. If you already have a dedicated test environment for CRM performance monitoring, you can start this activity in quick minutes.   

On the other hand, if you don’t have any test environment, you may have to build the environment first, and it can consume you a lot of time and money.   

You must have sufficient time and resources to inject the load, identify and prepare use cases, test creation, and final execution.   

Don’t forget to check the CRM app’s performance against different servers, databases, networks, and devices.   

Furthermore, if you are integrating your CRM software with other applications or adding some new themes, you still have to check its performance and get ready your document at each step without showing ambiguity in the scripting process.   

Other than that, CRM performance monitoring should be done through the identification of all input data requirements with expected responses.   

Determine the different user types and check the performance of the application accordingly. You need to decide whether the use cases are at an active stage or a passive stage.  

To obtain the benefits as Devs or Architects, you need to validate design goals, establish scalability patterns and validate the capacity requirements.   

Besides, you need to optimize both hardware and software configurations for increased throughput.   

You even need to measure the metrics of your CRM, such as customer churn, product usage, closure rates, retention percentage, and recurring revenue.   

After improving the app’s performance of your CRM, you can analyze how many loyal customers you have obtained for your brand.   

CRM software is an integrated suite of cloud applications such as sales cloud, marketing cloud, and service cloud to gather and store all customers’ data.   

It provides a centralized solution for sales teams to manage customer interactions and prioritize activities that helps in boosting the customer’s experience.   

It is the most needed tool nowadays to spend valuable time with customers and bring loyalty to them. The more time customers will spend on your CRM, the better sales and the faster growth you can experience in your business.   

Conclusion   

There is no magic trick to enhance the CRM app’s performance. For this, you need to check the tips that we have given above. With the right performance testing tools, experience, best testing metrics, checklist of non-functional requirements, you can ensure that your CRM software is responsive, stable, reliable, speedy, scalability, and can work under a particular workload. 

SaaS

Reasons for your SaaS to speak Spanish

Collaboration with Nementio

The SaaS market is booming, and they are the future. From video games to content and of course business services, they are all moving to the cloud. It is impossible to see the future, but it is true that sometimes it is easy to see the dynamics of the market.

Powerful companies like Amazon are getting a lot of their revenue from their online services. Amazon web Services, the division of this company that deals with cloud services, generated 45.4 billion dollars in 2020.

Undoubtedly, 2020 was the year in which, due to the situations caused by the COVID-19 pandemic, the SaaS market exploded. Telework was the opportunity for many companies to make the leap to the SaaS market.

What is the SaaS market?

SaaS, or better known as software as a service, offers the possibility for users to connect to applications through cloud hosting over the internet. This means that it is a method of having applications without having to download anything, with better updates and constant improvements.

On the other hand, this type of application allows users to remotely connect to the entire infrastructure of the organisation simply by having an internet connection.

Digital transformation has led to the emergence of different markets and this is one of the ones that have been having the most impact for years.

Most of the companies that opt for this business model to implement it in their everyday tools are those that want to optimise their business. Companies that want to grow, that embrace new changes, that easily adopt technologies and integrate them in a natural way.

The benefits of working in the cloud and having software in the cloud have been visible for many years before the pandemic. But it took a trigger for more people to start optimising their ways of working.

3 advantages of having your SaaS in Spanish

When we talk about a SaaS product, it is assumed that it is a digital product and that it is easier to change its language. In other words, the cost of changing the language of a digital product is lower than if we want to do it with a physical product.

That is why, when we have developed all the software and put it into operation, having it in a language, such as Spanish, will give you many more opportunities for sales. Here are some of the advantages that we believe to be the most important.

1.      The potential of the Spanish-speaking market

Spain is a nation remembered for its great historical encounters, for its mix of cultures and for being a great global empire in ancient times. Currently, according to the World Bank, Spain’s economy is the ninth largest.

But when we talk about the Spanish-speaking market, we are not only referring to Spain as a country, but there are many countries that speak Spanish.

If we talk about the Spanish language, we have 405 million native speakers, spread over many countries. There are 30 countries that speak Spanish.

This data is very important, because more than the global number of speakers of a language, it is very important to know the number of native speakers. This is because the first choice of these people will be to use our application in their language.

Imagine for a moment entering an audience of 405,000,000 people with a simple translation/localisation into Spanish.

2.      Low investment for high profitability

Selling SaaS services in Spanish-speaking countries is relatively simple compared to other markets. The investment required is minimal if we consider that we only must carry out the following three steps:

  • Translate your software: You simply need to have the multilingual options activated in your software. From there, you simply need to have someone who speaks both languages to translate it.
  • Marketing strategy: You will need to define a marketing strategy so that your efforts are not wasted. To do this, choose the platforms on which you want to show your audience that they will now be able to use your tool in Spanish. We recommend that you get a Spanish marketing agency specialised in SaaS in Spain, such as Nementio.
  • Get support in Spanish: It will be important that apart from having the tool in Spanish, you offer coverage of problems in your own language. To do this, have people within your organisation who speak both languages so that it is easier for them to resolve doubts and your customers are more comfortable.

3.      Improve your brand image

If you have taken the above steps by caring about your new customers from another country, you are on the right track. These customers will have noticed that you care about them and give importance to their culture. Approaching them in a caring way and showing them that you want to be part of their culture will make them see that your brand is responsible.

Translation alone is not enough; you must make sure that the target audience has the localised tool. In other words, it must have the cultural nuances of their language.

It is not simply a matter of using an internet tool to put the content in Spanish, but rather it must be a careful translation that shows that it has really been done by a native speaker.

Take care of your translation and generate from the first glance a good feeling in the client.

Finally, if you need more information about taking your SaaS to another level with the translation of the platform, we will leave you some extra content: here you will find more detailed information about the SaaS market in Spain.