Collaboration with Nementio

The SaaS market is booming, and they are the future. From video games to content and of course business services, they are all moving to the cloud. It is impossible to see the future, but it is true that sometimes it is easy to see the dynamics of the market.

Powerful companies like Amazon are getting a lot of their revenue from their online services. Amazon web Services, the division of this company that deals with cloud services, generated 45.4 billion dollars in 2020.

Undoubtedly, 2020 was the year in which, due to the situations caused by the COVID-19 pandemic, the SaaS market exploded. Telework was the opportunity for many companies to make the leap to the SaaS market.

What is the SaaS market?

SaaS, or better known as software as a service, offers the possibility for users to connect to applications through cloud hosting over the internet. This means that it is a method of having applications without having to download anything, with better updates and constant improvements.

On the other hand, this type of application allows users to remotely connect to the entire infrastructure of the organisation simply by having an internet connection.

Digital transformation has led to the emergence of different markets and this is one of the ones that have been having the most impact for years.

Most of the companies that opt for this business model to implement it in their everyday tools are those that want to optimise their business. Companies that want to grow, that embrace new changes, that easily adopt technologies and integrate them in a natural way.

The benefits of working in the cloud and having software in the cloud have been visible for many years before the pandemic. But it took a trigger for more people to start optimising their ways of working.

3 advantages of having your SaaS in Spanish

When we talk about a SaaS product, it is assumed that it is a digital product and that it is easier to change its language. In other words, the cost of changing the language of a digital product is lower than if we want to do it with a physical product.

That is why, when we have developed all the software and put it into operation, having it in a language, such as Spanish, will give you many more opportunities for sales. Here are some of the advantages that we believe to be the most important.

1.      The potential of the Spanish-speaking market

Spain is a nation remembered for its great historical encounters, for its mix of cultures and for being a great global empire in ancient times. Currently, according to the World Bank, Spain’s economy is the ninth largest.

But when we talk about the Spanish-speaking market, we are not only referring to Spain as a country, but there are many countries that speak Spanish.

If we talk about the Spanish language, we have 405 million native speakers, spread over many countries. There are 30 countries that speak Spanish.

This data is very important, because more than the global number of speakers of a language, it is very important to know the number of native speakers. This is because the first choice of these people will be to use our application in their language.

Imagine for a moment entering an audience of 405,000,000 people with a simple translation/localisation into Spanish.

2.      Low investment for high profitability

Selling SaaS services in Spanish-speaking countries is relatively simple compared to other markets. The investment required is minimal if we consider that we only must carry out the following three steps:

  • Translate your software: You simply need to have the multilingual options activated in your software. From there, you simply need to have someone who speaks both languages to translate it.
  • Marketing strategy: You will need to define a marketing strategy so that your efforts are not wasted. To do this, choose the platforms on which you want to show your audience that they will now be able to use your tool in Spanish. We recommend that you get a Spanish marketing agency specialised in SaaS in Spain, such as Nementio.
  • Get support in Spanish: It will be important that apart from having the tool in Spanish, you offer coverage of problems in your own language. To do this, have people within your organisation who speak both languages so that it is easier for them to resolve doubts and your customers are more comfortable.

3.      Improve your brand image

If you have taken the above steps by caring about your new customers from another country, you are on the right track. These customers will have noticed that you care about them and give importance to their culture. Approaching them in a caring way and showing them that you want to be part of their culture will make them see that your brand is responsible.

Translation alone is not enough; you must make sure that the target audience has the localised tool. In other words, it must have the cultural nuances of their language.

It is not simply a matter of using an internet tool to put the content in Spanish, but rather it must be a careful translation that shows that it has really been done by a native speaker.

Take care of your translation and generate from the first glance a good feeling in the client.

Finally, if you need more information about taking your SaaS to another level with the translation of the platform, we will leave you some extra content: here you will find more detailed information about the SaaS market in Spain.

Posted by Miley Dowling

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