Category: SaaS

Best Platforms for Building and/or Creating Mobile Apps

Miley on July 16, 2019

In the recent past, the market for mobile app development has begun to take off. Both medium and large-sized companies are increasingly familiarizing themselves with the mobile world. Now more than ever, there is dire need to rapidly develop and deploy applications on a large scale basis. According to IDC forecasts, the market for mobile development platforms will witness a compound yearly growth rate of more than 38% in the next two years to reach $4.8 billion. Gartner expects over 20 million enterprise applications to be developed in the coming three years. The value is evident in the rising number of acquisitions and investments in the mobile app development space.

Are you an individual or business owner who wants to build a spectacular mobile app? Today, building a mobile app is manageable – more than possible actually! You no longer need any coding knowledge or even thousands of dollars to spend. Numerous platforms are available that make your work a walk in the park. All you need is the right information so that you land the best platform.

Do you want to save energy, time, and money while coming up with your mobile app? Well, you need to use the best mobile application building platform. So who are the key players in the mobile app development field? Which is the best tool to use? The following is a comprehensive list of the best platforms for building mobile applications:

Mobile Roadie

Mobile Roadie allows you to instantly update the contents of your application. It supports all media types. The best attribute about this platform is that users can effortlessly preview their applications while the platform verifies the suitability and quality of the app. Mobile Roadie’s language allows you to pull your data in an array of formats such as CSV, HTML, etc. This platform enables you to enjoy utmost customization ensuring your app has a personalized touch – something that is extremely important online.

The AppBuilder

This platform gives you two options. With the first one, you can use the online toolkit to create your application as you get some side training. With the other option, you can work with the platform to build your app together. The AppBuilder enables you to save time creating an application for all platforms. With this platform, you also enjoy protection through a user name and passwords. Lastly, you can always update your app even after going live.

Appery io

Appery io refers to a cloud-based mobile application builder that is used to create applications for iOS, Android, and Windows phones. It is extremely easy to get started with this platform because you do not have to download anything from the cloud. The platform also gives you a drag and drop option to come up with your user interface. In addition to all these, using Appery plugins can easily enhance functionality. During and after your app development, sharing is very easy using this application.

Good Barber

With Good Barber, you get to enjoy nine customizable and amazing design templates, 500 Google fonts, and 350 icons. What is more, is that Good Barber cuts and styles your application into fine detail without the need for any coding. This platform is perfect for Android and iOS phones. If you have been looking for a platform that accords you immediate feedback with almost all app alterations, then Good Barber is your best bet. Lastly, you can contribute videos, photos, and articles.

AppMachine

Are you a business with the desire to build applications for free and only pay when you want to publish? Well, if this is you, then AppMachine is your ideal platform. Building blocks enable you to link to Twitter, Facebook, and online stores. All through, you enjoy the freedom of colors, styling and so much more. AppMachine ensures you always have access to the Apple and Google Play app store. The app is available at discounted prices.

BiznessApps

This platform is optimized for all types of businesses. It brings with it an array of features such as push notifications, shopping carts, and loyalty programs among many others. BiznessApps has a convenient in-app integration, numerous templates, instant updating, and user-friendly CMS.

GameSalad

GameSalad is primed for gaming on an array of platforms such as OS X, HTML 5, and IOS. Since it is a drag and drop platform, you do not need any coding. GameSalad boasts of a scene and actor editor. With this platform, you also enjoy an active community forum where you can get valuable input from other designers. Moreover, the platform also blesses you with a library of game elements and behaviors for use. For a wider reach, the platform allows you to publish your app online.

Appy Pie

This is another incredible cloud-based application for Android, IOS, and Windows. Appy Pie allows you to instantly publish your app on app stores. You also enjoy enhanced customer interactions, app monetization, real-time updates, and revisions as well as push notifications.

ShoutEm

ShoutEm is billed as one of the simplest mobile application makers of all time. Its drag and drop option allows you to add event places, news, photos, media streaming and so much more. ShoutEm offers countless customization tools, seamless publishing and monetization options. Updating your content is real-time and easy. Its e-commerce feature makes it perfect for businesses.

AppMakr

AppMakr is a free DIY app that allows you to build IOS, HMTL 5 and Android apps for free high-quality applications as well as unlimited updates. This platform consistently shows your application’s AQI (App Quality Index) which enables you to improve the quality of your app. AppMakr offers you features galore such as chat rooms, video streaming, live updates, full autonomy, customization, push notifications, etc.

The above platforms guarantee nothing short of the best environments for building mobile apps. Now that you are informed about them, go ahead and make maximum use of them. You will surely not regret it.

BuildFire

BuildFire is a Software-as-a-Service (SaaS) Platform that does for mobile apps what WordPress did for websites: enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage, and administer our applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish, and maintain thousands of apps that reach millions of users every day.

Development Insights SaaS SEO

The Vital Role of CTR for Optimizing Your Domain

Miley on July 9, 2019

Let us start with an honest opinion. The CTRs or the Click Through Rates are essential when it comes to strategizing the SEO for your domain. But, it is often the case that CTR is not given enough attention to. However, according to experts, CTRs are as crucial as the inbound links from authority sites and posters.

When you are dreaming about improving the visibility and the traffic footfall for your site, you should never underestimate the power of CTR as studies have revealed that you can improve your page rank by one position with just a 3-percent increase in organic CTR.

Keep in mind that better CTR means a better conversion rate. So, all you need to do is invest in an expert third party SEO agency and consult with a professional like Jacob Joseph Edward Xavier Clear to accept the challenge of improving the CTR metric which will enable you to attract traffic and gain a good advantage over your nearest competitors at the SERPs.

However, before you begin, you need to have a clear idea about what CTR is all about. Let us have a look in detail,

About CTR

Domain optimization has a number of vital facets, and these include the paid searches, mail campaigning, and the advertisement displays. CTR is a tool that allows you to measure the performance of these strategies. The actual figures for how many times an ad was clicked or how many viewed them are analyzed through CTRs.

There are other aspects of investing and improving CTR. It also allows you to gauge the effectiveness of the title, the content, the description, and the emails. As the name suggests, the tool allows for the measurement of the actual click-through rates as a parameter for the performance of your web and business domain.

The higher the CTR and the associated signals, the better optimized your domain is in terms of performance. It suggests that the website and the content are relevant to the user concerning information, authority, and uniqueness.

Keep in mind that with any business venture, your marketing, and promotional campaigns needs to reach the target audience and the user base. The impact on the business is created by several factors that include the actual buying of a product, signing up for a service and indulging in any online activity on the web domain. CTR will allow you to effectively modify and measure the success of your campaign in terms of actual lead generation.

Are there factors that determine the CTR results?

You, bet there is! In reality, several factors might influence the CTR score. While you cannot pinpoint any factor definitively for an improved or low CTR, but you do have an idea of what elements to improve on or what exactly is going right for your campaign.

The factors that affect CTR include the keywords and phrases, PPC campaigns, and searches related to brands and products. The CTR is calculated by tallying the total number of clicks and impressions. The number of impressions is divided by the number of clicks, and the result is multiplied by 100.

What do you gather from your CTR score?

You must be asking, why CTR? Since traffic and lead generation can be measured by various analytical tools as well. However, you need to understand that CTR is the perfect metric for measuring the failure or the success of a promotional or marketing feature.

The higher user engagement you have, the better is the CTR, and you can be sure that the strength of your domain is in the keywords, image optimization, and the ad campaign placements. With better click-through rates, you can also be assured of the impact your conversion is having and the lead generation for your venture.

Yes, the results might be diverse depending on the campaign you are running, but that is just the nature of business as some products and services will always enjoy better success than other campaigns. CTR is also essential for Google Ad ranks as the ranking goes down with lower click through rates.

Keep in mind that the quality score for your domain provided by the search engines is dependent on the following three major factors.

The uniqueness of the content and the relevancy
The CTR
And the performance of the landing page

How to improve on the CTR

Here are some tips and tricks that you can try to improve the CTR for your domain.

1. Leverage the Google console for the search data analytics for the identification of low performing content and improve on them as much as possible.

2. Keep in mind that the title and tags should not suffer from excessive keyword usage.

3. Tap into human emotions of fear, joy, and success while designing posts and article titles for the SEO campaign of your site.

4. You can try addressing personalities through the titles to create a unique story to carry your campaign forward.

5. You can even include numbers in the titles as this boosts CTRs by at least 35%.

6. Description tags should be exciting to generate interest and excitement from the consumer.

7. You need to use descriptive URLs and not the generic ones as they are low on appeal, and if done right, it can improve your CTR by 25%.

8. Headlines should vary according to posts and services.

9. You can invest in Facebook ads to check the effectiveness of headlines.

10. Lastly, you need to avoid the usage of generic phrases that include “click here” and others to lend authority and authenticity to your site.

In conclusion

Yes, you do need the expert help when trying to figure out avenues to successfully optimize your web domain. There are several SEO firms available locally, but not all services are up to the mark in terms of the technical prowess and content creation ability. Therefore, it is essential to judge a service based on merit alone when searching for a third party SEO service. If you are in doubt, ask your questions to make sure of the expertise and the professionalism of the firm. Keep in mind the user reviews for a service and the overall charges for optimizing your domain. Make sure that you are getting the best bang for your buck. All the best!

Development Insights Products SaaS

How Technology is Revolutionizing the Real Estate Industry

Miley on July 3, 2019

The world has become a global village, all thanks to technology. We live in an era where technology and modern techniques have revolutionized every walk of life whether it is medicines, engineering, aircraft, fashion designing or real estate industry. Here are some of the ways in which technology has completely changed the perception of buying and selling the property. Whether a buyer is interested in Dubai Marina apartments for sale or simply wants to look for the best properties in New York, all the information is now just a few clicks away.

1. Artificial Intelligence (AI)

Artificial Intelligence has been around for almost a decade now and the industry is now flourishing rapidly. Apply it to the real estate market, and the possibilities and prospects are endless. For real estate agents, the best way to secure a deal is to show their clients the property that is perfect for their needs. The best way to achieve this is through AI, where different algorithms are executed to give agents the perfect property results based on historical data recorded by other similar customers.

2. Internet of Things (IoT)

The Internet of Things (IoT) is another breakthrough in the house hunt. With more and more connected devices taking over the market every day, IoT is not going to stop anywhere in the next few years. A good example of how IoT is changing property buying and selling perspective is Beacon. Beacon is a Bluetooth device used to transmit information over the internet using Bluetooth. For example, a customer when enters the radius of Beacon device can get instant information about the property, including its real-world preview, even before an agent arrives.

3. Data Science Analysis

Also called Big Data Analysis, data science has played a vital role in helping potential buyers find their ideal home. Using prestored data and analyzing it for their unique demands, buyers can easily find the perfect property for themselves without wasting any time in searching irrelevant ones.

4. Mobile Apps Development

A real estate agent is involved in a lot of day-to-day tasks like meeting potential clients, signing contracts, visiting properties and providing communication between buyers and sellers. Mobile apps like OpenHome Pro and DotLoop enable agents to perform their day to day tasks like scheduling, planning, marketing, tracking and reporting in a more convenient manner, providing all the requirements of their daily activities in a digital environment.

Insights Products SaaS

Essential Facts about Asset Tracking Software

Miley on June 28, 2019

Asset tracking is a technique used for tracking physical assets that allow the user to learn about the status, location, and the maintenance of the asset schedule. It is hugely beneficial for managing the process of the supply chain of both public government bodies and private organizations alike. The organization’s assets can be tracked real-time with the help of asset management software, handheld barcode scanners, RFID tags, or GPS. Asset tracking aids to maximize the efficiency of the asset and also minimize the loss.

This software helps to track the movement of assets- software, devices, or IT equipment in an organization. In fact, it will scan the assets entirely to offer a quantitative record as well as allow physical monitoring of the assets. With this, companies can schedule preventive maintenance or scheduled maintenance.

Some Alluring Features

These are some alluring features that have made Asset Tracking Software so popular,

- GPS Positioning and Asset Recovery- When a company handles many assets, one may get detached from a huge batch and tracing, which can be problematic. This will need productive time and significant power to recover. Even worse, the business is likely to experience complaining customers, increased costs, and delayed productions. You can avoid all this with an asset tracking software which can aid one to know where their asset is along with its exact GPS location.

Infographic created by Track Your Truck, a GPS vehicle tracking devices provider

Augment Customer Service- The moment a customer signs a contract for doing business with a company they look for a positive ROI. This software will help them in keeping a track on the assets of their customers every time. Besides, you can also track the efficiency at which the goods are moving.
Real-Time Asset Management- Through this software, one can get a picture of their business assets. They can trace goods as they are moved or arrive at particular destinations in real-time. Precise asset tracking is essential for effective data management.
Reduce Labour Waste and Increase Productivity- Asset tracking applications will work wonders in keeping track regarding the different items that are passing via one’s department. This way, they will be capable of calculating the lifecycle of an asset. Asset trackers will make the employees free from all menial tasks, thereby leaving them to pay attention to other facets of business which invest time to their bottom-line.
Prevent Unnecessary Maintenance and Repair Costs- To track an asset’s life cycle is crucial, especially one that takes a long time to complete. Asset tracking software can help to monitor and also anticipate devaluation of goods, thus replace the same on time.
Maintenance Tracking- Asset maintenance is vital for the effectiveness of numerous processes. Through advanced software, one can set up repeat alerts for time to time maintenance of every tool that you use in their business.
Set Stock Thresholds- No matter it is done externally or internally, asset audits can put immense strain on a business. It is the asset tracker that helps one to perform audits to boost the visibility of their assets and thereby cut down compliance risks. This software will offer precise data that one can use to make informed decisions.

Apart from this, this software will also help to offer regulatory compliance, streamline the maintenance schedule, offer peace of mind, and also ensure accuracy.

Products SaaS

4 Reasons Everyone Should Learn to Use Arduino

Miley on June 20, 2019

If you’ve heard of the Raspberry Pi, then you already have a pretty good idea what an Arduino board is. In short, this is a circuit board that you can use as the basis of a simple computer. Like the Raspberry Pi, the Arduino encourages you to learn to code and apply that knowledge directly to modular hardware.

You don’t have to be a particularly tech-savvy individual to use the Arduino. In fact, those who have no prior coding experience at all will probably benefit the most from it. Not only will using an Arduino be a lot of fun, but it is also a genuinely useful learning experience. Because it is a completely hands-on approach to learning, the lessons that you learn will set in pretty quick.

Let’s take a look at some of the key reasons that everyone, regardless of technical ability, should consider learning to use an Arduino. It will be a learning experience like no other, and whether you are an experienced programmer, or you are completely new to it, you will love the Arduino.

You Can Make Lots of Stuff

There a few limits on what you can do with an Arduino, once you’ve learned how to code and how to use the various pieces of modular hardware that are available. If you want to get an idea of the sheer scope of what you can do with an Arduino then have a look on Google. There are so many applications that there are far too many to list in this article, but to give you an idea, Arduinos are increasingly being incorporated into smart Home setups.

When you buy the Arduino, what you are buying is the basic circuit board, but there are a plethora of things that can be plugged into this circuit board. All of these things are controlled using the same coding language, which you can learn freely online with ease. You don’t need a full Smart home setup to enjoy the Arduino though; it works just fine as a stand-alone unit. If you enjoy gadgets and tech, there are loads of ways you can incorporate an Arduino into your home.

A Fantastic Introduction to Programming

If you have any interested in learning to program, then the Arduino will make a fantastic introduction. In the past, there has been a fairly steep learning curve attached to programming. However, there are now many websites where you can learn to code for free online. Arduino is superior to other methods because it is interactive; you get to apply the coding that you learn to actual practical applications as soon as possible.

The variety of projects that you can undertake with your Arduino will also present you with more variety than most free online programming courses as well. If you think you’re going to learn to program at some point, you might as well do so with an Arduino.

It Will Also Introduce You to Electronics

When learning to code, the Arduino is a fantastic way of learning how electronics work. The Arduino itself is a simple circuit board, and you add modular hardware to it depending on what you want to do with it. You don’t need any knowledge of electronics to get started with the Arduino, however, and you will soon pick up a lot of the basics. You will find you’ll learn more advanced stuff as well.

Even when you’re only playing about with the basics, you will get to use LEDs, resistors, capacitors, motors, and if you want to go a little deeper then you can also have buttons, displays, and more. If you remember playing with LEGO as a kid, the thrill of playing with an Arduino is similar, but it’s better suited to adults.

It’s Easily Affordable

Considering everything that the Arduino can do, and the benefits it brings to the owner, it represents fantastic value. there are numerous packages available online that include a variety of peripherals along with the Arduino. There are also a number of Base kits which just include the circuit board, as well as a case and everything else you need to get started. You should take a look at the Arduino Uno from Vilros for an example of this.

Arduino is a fantastic introduction to the world of programming. If you have ever thought about learning programming but have sat on the fence about it, then the Arduino should persuade you to get off and start learning. Not only will you learn how to program, but you will also be able to apply your knowledge to practical applications. There is an infinite number of things you can do with the Arduino and new capabilities become possible all the time as new modular hardware is released. The Arduino represents fantastic value for money once you consider everything that it is capable of.

Development Insights SaaS

Deciding on the Best Software for Structural Designing and Analyzing

Miley on June 20, 2019

When it comes to the importance of technology in the construction industry, the majority of people immediately assume that one’s talking about the construction equipment, improvements in PPE or construction material. However, what they often ignore is the fact that the majority of work starts in the planning stage, which usually implies the design of the construction in question. Here, the role and importance of adequate tool are unparalleled and there are many different fields where proper modeling and analysis could make all the difference. With that in mind and without further ado, here are several things you need to understand when choosing the best software for structural designing and analyzing.

1. Static analysis of the structure

The first step when it comes to the assessment of structure in the development process is its static analysis. What this means is the analysis of components caused by loads that do not induce significant inertia and damping effects. We’re mostly talking about factors like strains, displacements, stresses, etc. One of the most important things when it comes to structural designing and analyzing is how the model will behave in a real-life environment. This is why you need a software that allows inputs for wind and seismic loads, as well as one that’s able to generate stability checks for nonlinear load cases. This is not just important for the safety of the structure but also for the overall business efficiency of your organization.

2. 3D modeling

The issue of 3D modeling is the most definite must in 2019 for several reasons. In fact, there are a lot of people who believe 3D modeling to be the best thing that has happened to the construction industry in a long time. First of all, it gives designers more creative room to try out different solutions to the same problem and pick the best one. Second, the designs made this way are much easier to share, which helps in the decision making the process, as well as enhances the collaboration. Most importantly, it gives you a chance to experience the building long before the construction works actually begin.

3. Cloud-based tool

The next thing worth mentioning is the fact that the best structural design and analysis tools like Autodesk Fusion 360 are cloud-based is an enormous plus. This is mostly due to the fact that it allows for a greater level of collaboration and makes the end result more impressive. Even if there’s just one person working on the project, cloud-based software can allow one much greater flexibility of work, especially when it comes to the issue of off-site designing. Remember that BYOD (bring your own device) trend is getting more and more popular amongst architects and this is something that a cloud-based tool can greatly help out with.

4. Open source vs. premium

When it comes to the issues of budget, you need to keep in mind the fact that a professional architect needs to approach the cost of a software license as an operational expense. Still, open source tools have some advantages that one shouldn’t ignore. First of all, if you decide to use a plethora of tools, you can opt for open source ones as back-up, due to the fact that they’re free and, therefore, don’t contribute to your operational expenses. Second, they usually have an amazing community, which can be a major turning point in this industry. Lastly, they offer greater transparency and outstanding security. Needless to say, both of these features can become an important asset.

5. Impressing the client

One of the reasons why a lot of people use tools like Photoshop in this field is due to the fact that they have a responsibility towards their clients to present them with a visual representation of the end result of the project. One of the benefits that you can get from this is the possibility to integrate the image created and rendered this way into your digital marketing. This is important for both firms and freelance architects who are quickly becoming a bigger and bigger part of the industry. In other words, the quality of the image and the effect that it makes is just as important when choosing your tools.

6. Integration with other tools

The last thing you need to check before picking the adequate software is the possibility of integrating it with other tools, platforms, and plugins. For instance, SketchUp can be integrated with Google earth in order to help you make a much better positioning of the structure on the property in question. This and other plugins can make your job a lot easier. This particular trend is also quite important if, in the future, your company decides to start developing their own specialized tools and apps. While this may still be just a distant possibility, it’s also a concept that you should definitely not rule out.

In conclusion

In the end, it’s important to mention that you’re in no way restricted to a single tool or a single software that you can use and that you have a plethora of options and combinations to choose from. Also, as a freelance architect or a person in charge of a small construction business, you’ll also need to use a range of tools that aren’t necessarily related to the structural design and analysis. For instance, you’ll need a reliable construction accounting software, a platform for comparing material and equipment prices, etc.

Development Insights Martech SaaS

How Modern Data Centers and SaaS are Changing Each Other

Miley on June 14, 2019

They say the key to any relationship is the ability to bring out the best in each other. This has definitely been the case in recent years between most SaaS providers and major data centers.

SaaS evolves and data centers adapt. Data centers evolve and cause SaaS to evolve again, and the cycle repeats.

Let’s take a closer look at how this perfectly harmonious relationship has looked over the last few years. Also, if you’re currently exploring your options for a new data center, you can get more information by clicking that link. Another tip, you can take advice from companies that provide ultra-fast connectivity, business focused cloud and cyber solutions to organisations around the world like 4D Data Centres.

SaaS Cloud Computing Is Driving Data Center Evolution

In recent years we’ve seen the rise of mega-SaaS providers such as Salesforce, SAP, and Workday. We’ve also seen software companies like Microsoft and Adobe reach new heights by properly transitioning their SaaS proposals and offerings into SaaS-based solutions.

The most obvious impact is the sheer number of data centers now required to facilitate a market-wide mass exodus across all boards.

The move towards SaaS has also caused a surge of data centers moving to private cloud deployment to implement new software, using a combination of internal or hosted private clouds, managed by a third party.

According to data from Gartner Inc., 46% of data centers surveyed said they’re pushing for private clouds for deployment across all software markets over the next two years. Only 24% said they will push for a public cloud.

We’re also seeing a higher demand for the flexibility of a hybrid model of on-site data, coupled with colocation data center providers and public infrastructure as a service (IaaS). This opens the door for better efficiency through cloud bursting within a hybrid model.

How Data Centers are Changing SaaS Companies

In previous years, front-line employees enjoyed the simple convenience of a SaaS-based solution. However, department leaders may have found it difficult to get high-level data. Getting richer analytics may have been stalled or cumbersome.

This often meant that leaders would lose time to manually requesting data from the SaaS provider, followed by a frustrating cycle of FTP protocols and encrypted email attachments. Or they may have even had to wait for a manual shipment of data stored on hard disks. By the time leaders got their hands on the data they requested, it may have been outdated, devalued and stale.

However, that “trapped” data can be freed up by data centers evolving from a data warehouse to a data share-house. A data share-house takes away the waiting and inefficiency by removing the steps previously needed to manually move data around via FTP, email, or even courier. This is the end of data silos and gives everyone access to the same data at any time.

No two other industries are doing more to help each other evolve than SaaS providers and data centers. SaaS companies are constantly pushing to improve the customer experience, while they also look to solve any problems a customer may have with a data center. The same can be said for data centers, as they look to solve issues customers may have with a SaaS.

With this type of true synergy in place, it will be exciting to see where both industries are in 5, 10 and 15 years time.

Development Insights SaaS

Do You Really Need to Hire a Software Testing Company for Penetration Testing?

Miley on June 12, 2019

The United States of America proposed a budget of US $17.43 billion just for cybersecurity for the fiscal year 2017-2019. According to another survey, the firms which have 20,000 or more employees spend an average of 10.6 million US $ on cybersecurity in the USA alone. These stats clearly show the importance of cybersecurity of a company and also the country for that matter. In this blog, we’ll focus on the importance of hiring the software testing company for penetration testing. Before we move forward, you need to understand what penetration testing is and why it is important.

What is Penetration Testing?

Penetration testing also known as pen testing or pen-test is a type of testing which is specifically performed to test the security of a software or an app. Penetration testing is very important because your software or app contains very sensitive database and any kind of data leak or cyber-attack can cost you a fortune. Therefore, penetration testing is important. However, the real question is do you really need to hire a software testing company for penetration testing? In order to find out the answer, give a read to the following:

Great Talent Pool

Software testing companies make sure that they hire the best talent pool. Therefore, if you hire a company for penetration testing, then you’ll be getting the services of the domain experts. However, if you go for other options like hiring a freelancer, then there is a big possibility that companies won’t get the desired results. It is because they lack the resources which a proper testing company has.

Attention to Detail

Since you hire a company specifically for penetration testing, they will help give their best to find out all the security lags in your project. Hence, you can sit back and relax because your project is now in safe hands. They will pay attention to every single detail since they have domain experts which will ensure the quality of the project.

On-Time Delivery

Outsourcing testing company can save you a lot of time. The testing company is bound to deliver the product on time. Above all, they offer real-time testing. Hence, you make the required changes in the code and get your code check for security leaks at the same time. This makes the whole process smooth and streamlines the workflow. Hence, you are able to deliver the product at the ideal time.

Cheaper Option

You simply can’t hire a complete testing team for penetration testing for a single project. It will cost you a lot of money and efforts. Above all, you will not be able to hire domain experts since they are not that easy to find. Therefore, hiring a testing company is a cheap and convenient option.

Conclusion

Now you know all the benefits of hiring a testing company for penetration testing. Therefore, you can decide for yourself if you really need to hire a testing company for penetration testing or not.

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, Ray now dabbles out of his New York office.

Development Insights SaaS

7 Modern Techniques of SEO That Will Work for You This Year

Miley on June 3, 2019

There is no denying the fact that search engine optimization is definitely a significant thing, which needs to be embraced by the website owners, who want their sites to gain a high rank on the search engines. In order to get high rankings and also boost traffic, it is crucial that you employ the ideal and best strategies of search engine optimization. However, one important thing that you have to understand is that the modern techniques of SEO are responsible for focusing on both the search engines as well as the experience of the users. Furthermore, Google is also responsible for updating the algorithm and what you need to understand is that the tactics that were being used by the professionals almost 5 or 10 years ago are not at all going to be effective right now. A proper and ideal approach is crucial.

Given below is a list of the modern techniques of search engine optimization, which is definitely going to work in a positive manner for you.

Optimize the site and make it mobile-friendly

If you are interested in experiencing the ideal outcomes of search engine optimization, it is mandatory to ensure that your website is completely mobile-friendly. If you are asking why you need to understand that Google has updated the algorithm in 2016 and mobile-first indexing has become one of the most important ranking factors of SEO. According to www.thenextscoop.com, 55% of the customer conversations are responsible for happening within a single hour of conducting thorough research on mobiles.

You need to understand that currently, billions of people are using mobile devices constantly. Therefore, it is your responsibility to ensure that your site is optimized, so that you get a high SEO ranking.

Concentrate on SEO optimization locally

Another important technique that you need to keep on your mind is that it is imperative that you concentrate on local SEO. Currently, the ‘near me’ searches have seen a lot of popularity because each and every user is looking for services and products, which are near them. You do not need to sell anything online in order to try local SEO. The main objective is that users need to locate your business. It will be easy for users to locate you when your contact details, as well as directions, are given on the website. If your business is completely online, you need to optimize the site for the local searches. This is one of the most effective SEO strategies.

Improve the experience of the users

If you want to see your website gain more traffic as well as obtain a high rank in the search engines, you need to ensure that it is extremely user-friendly. When your site is going to provide a visitor with an ideal experience, he will definitely want to spend a lot more time on the site, which is responsible for improving the rank of your website on the search engines. Google is also responsible for identifying the total time that a particular user spends on your website.

If Google identifies that any user is spending a long time on your website, Google will ensure that more relevant results are provided to him. However, in order to make sure that a user is spending more time on your website, it is crucial for you to post high-quality and relevant content.

Maximizing on social networking platforms

If there is an ideal SEO technique, which can help in boosting the rankings, it is undoubtedly social media marketing. If you consider the trends and the statistics of the usage of social media in the last 10 years, you will understand that the total numbers of users are going to keep increasing with each passing year.

This means that your business should have the ideal social media presence as well because it helps in promoting brand awareness and also, it will become easier for you to interact with the target audience. In addition, social media profiles are also responsible for appearing on the search engines. If all your posts are capable of attracting the readers, it is obvious that your rankings are also going to improve. If you are looking for an SEO expert in Adelaide, ensure that you have knowledge about this technique.

Ensure that you are not ignoring YouTube SEO

YouTube is also a search engine, which has the second most popular after Google. If you did not have this knowledge, now you know that ranking on YouTube is also imperative. YouTube is also searched by millions of users each month and if you are attempting YouTube SEO, there is a chance that your site is going to rank on the top of the reputed search engines as well. It can help in improving traffic with the total number of views that you receive. However, you definitely need to get YouTube subscribers and ensure that YouTube videos are search engine friendly.

Rely on the SEO tools that are available

A digital marketer has sound knowledge about the importance of search engine optimization tools. They help in getting a clear grasp of the performance of a website, and they help in analyzing, fixing errors, and generating site reports.

Numerous tools are responsible for performing different functions that can help in boosting the SEO rankings of a site. You need to ensure that you are using them accordingly; however, you also need to understand that you will come across both free as well as paid tools. These tools will help in managing as well as optimizing your website in the best manner.

Link building

Another modern technique of SEO is link building, which is not going to fade away anytime soon. The reason behind this is that every search engine is responsible for considering the backlinks to be an important factor of ranking. In addition, link building helps in driving organic traffic to your site, which is crucial as well.

Conclusion

In order to ensure that your business is gaining success in the online world, SEO is necessary. Make sure that you are considering the SEO techniques that have been mentioned above so that you are on the right path.

Martech Products SaaS

Immense Development of Fintech to Support the Digital Currency Dealings

Miley on May 17, 2019

With the digitization of almost all the sectors in our life, the way we see and use money has also changed drastically. People today are comfortable with carrying out online money transactions, making online purchases and payments, sending money across virtual platforms and also lending, borrowing and investing online. Online banking has become popular among many and transactions that are based on API have become a new way to handle money.

1. A major Shift in Financial Services

With the introduction of FinTech companies that provide virtual financial service, the manner in which people utilized and handled money has undergone drastic changes in the past two decades. Developed and technologically advanced systems of software and hardware have allowed FinTech companies to provide much more user-friendly and secured financial transactions.

To offer such lucid and flexible platforms for quick and secure financial transactions, internal infrastructure has to be overwhelmingly complex. To make this process simple for common-man, digital currencies and cryptocurrencies were introduced while the regulatory framework had to be more rigid and sophisticated. No wonder modern fintech companies have to upgrade and develop technologies in order to be able to produce extremely complex yet easy to use, safe and highly secured financial services so as to exist, thrive and function in today’s immensely volatile environment.

2. Reasons for the Growth of the FinTech Sector

Utilization of fintech tools and services can be attributed to many aspects. It promotes cashless transactions, ensures quick and safer money transactions, lets you connect with banks and other platforms seamlessly with a mere hand-held device, facilitates online shopping along with easy processing of loans and payments. The emergence of e-commerce is another factor that has brought about immense advancement in financial technology. Apart from this boom in the use of digital currencies that have grabbed the attention of investors is another significant reason for the ultimate sophistication of fintech industry.

3. Investment in Cryptocurrencies

Investors are always watching out for investment options that are safe and provide lucrative returns in a short time. Gone are the days when equity, property or forex was considered as some of the best investment options. It’s time and age of cryptocurrencies that have immense potential to multiply money in a short time frame than any other cash investment can ever do. Cryptocurrencies like Ethereum and Bitcoin are limited in nature and therefore have a tremendous value attached to them and can be traded for large amounts of local currency. Hence it becomes necessary to minimize the dangers of prying programs and internet connections that can launder your money and hack your personal accounts. This arises the need for secured technology which can be achieved by immense development in the field of safety and security in current Fintech.

4. Better Exchange Rates

Previously individuals and small businesses had to accept undesirable exchange rates and only banks and large organizations had access to near-market exchange rates. But today, many FinTech companies provide competitive near-market exchange rates.

5. Little to Zero Transfer Fee

Just like exchange rates, transfer fees adversely affected the cost-effectiveness of the transactions. Banks collect high transfer fees while FinTech companies charge little to no transfer fees. For instance, FinTech organizations such as OFX and Currencies Direct offer fee-free transfers to almost all the countries.

6. Multiple Payment Options

Most of the FinTech that facilitate overseas money transfers provide their clients with multiple payment methods to choose from. Bank account transfers are the most secure and cost-effective in nature. All FinTech companies don’t accept payments through credit and debit cards and organization that allow card payments tend to charge extra fees for the same. Other methods that you can opt for payments are SOFORT, POLi, iDeal, Google Pay, Apple Pay, ACH, etc.

Final Conclusion

Introduction of Fintech has revolutionized the way in which financial transactions were carried out. Today transactions have become easier with user-friendly software, faster with improved connectivity, cost-effective with reduced transfer fees and exchange rates, safe and secure with decentralized technologies like blockchain and flexible due to availability of various modes of payment. These are major shifts that are sure to disrupt traditional banking and financial institutions in coming days.