Category: Martech

How Influencer Marketing Campaigns Transform Startups

Miley on March 22, 2020

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to entrepreneurs with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do this through a channel that consumers already trust. If you are considering partnering with an influencer for your next marketing campaign, here are five ways that this strategy can transform your startup.

Deploy The Best Automated Tools

Influencers are in the business of marketing themselves. They are thus well versed in the deployment of tools to do this effectively. Automated tools mine the web for social data. They connect you with partners that match your brand identity. You can use these tools to match with an influencer based on a variety of criteria. Search topics include conversation topics, social metrics, and audience demographics. Automated tools can also be used to analyze content post performance to optimize the effectiveness of your campaign. Influencer marketing campaigns deploy the best automated tools to transform your startup.

Improve Social Media Strategy

Partnering with an influencer on a marketing campaign will help improve your startup’s social media strategy. Influencers help your company build and maintain a relevant audience. Create relationships with influencers with an active social network whose views align with your company. Build these relationships by commenting on their posts or on platforms like Scalefluence. Reach out to them directly regarding a potential campaign. A partnership with the right influencer will help you find and build a social media following. You will work together to set up a social media calendar and plan content promotion and distribution. They will use their audience to build yours. Influencer marketing campaigns will help improve your startup’s social media strategy.

Drive Traffic

Influencer marking campaigns help drive traffic to your website. There are a variety of different ways that these partnerships achieve this. One way is through link building. Influencers use audience engagement in posts to link back to your website. A popular form of this tactic is referring to the “link in bio” on Instagram. Have your partners run contests or giveaway events with their followers or readers. This works as a strong call to action on social media as well. In order to opt in, have them follow your startup on social media or follow a link that directs them back to your page. Influencer marketing campaigns successfully drive traffic to your profile or website.

Engage Followers Effectively

Social media influencers engage followers to sell your product or brand effectively. When searching for a partnership, look for influencers who interact with their posts. If people are commenting on a post that mentions your startup, you can be assured that they are aware of it. Engaging influencers resonate with their audiences. They are trusted and thought of as an authority on certain subjects. Their audience thus trusts that they will point them in the right direction. This relationship connects your product or service to a receptive audience of willing users. Influencer marketing campaigns engage followers to transform your startup.

Create Content

Social media influencers are in the business of creating content. One way to use influencer partnerships for your startup is to pay for sponsored content. Pay for your brand to be featured on a blog or social media channel. Often times this means that an influencer will create content for you. They know their followers better than anyone. They know what their interests are and what they want to hear. Influencers are thus able to create content marketing campaigns that both sell your product and resonates with their audience. This appeals to consumer emotions and is an extremely effective way to sell a product or service. You can also partner with an influencer to create content for your own website or a third party site, depending on your marketing goals. Use influencer marketing campaigns to create content for your startup.

Influencer marketing campaigns are an effective way to transform your startup. Utilize automated tools to search for an influencer who matches your brand identity. Influencer partnership will help you build and maintain your social media following. These marketing campaigns use link building to drive traffic to your website. Influencers interact with their followers to connect them to your product or service. They create content specifically for your target demographic to help you achieve your marketing goals. Using these tactics, influencer marketing campaigns are able to successfully transform your startup.

Development Insights Martech SaaS SEO

Key Software in the Telehealth Industry

Miley on March 19, 2020

Any client-based industry must adapt to the changing times to better serve those in need. That often means embracing new technology, which medical providers have continued to do over the past decade. Paper charts and binders used to litter desks and offices, but now everyone can upload paperwork and client information onto their computer.

It’s made people wonder how else technology can make doctors more accessible to patients. Those who can’t leave their home or only need to ask a few questions have found the answer in new telehealth software. Depending on which programs are available at local clinics, patients can use their computers and tablets to reach the medical help they need.

Key software in the telehealth industry makes life easier for medical professionals and patients. Read on to learn about some of the most widely used software programs and discover what they offer.

1. Simple Practice Video Chat

The best programs present solutions for more than one type of medical provider. Doctors, therapists, nutritionists and more handle client paperwork and information every day, which takes up time that could serve more patients.

Simple software can solve this problem and give providers more time with the people who need them. SimplePractice is an example of this kind of program. It’s an easy solution for health and wellness experts who need to reach patients and streamline paperwork.

After a free trial, users pay a small monthly fee to access SimplePractice benefits. The program allows medical providers to schedule appointments, message clients and chat via video calls with patients who need to speak with them quickly or talk for an extended session.

2. MediPortal Records Software

MediPortal aims to serve corporate medical communities and clinics. The software makes paperwork faster to reduce administration work and put more focus on patients. Along with video calls and appointment scheduling, the program assists with medical records to ensure effortless record-keeping.

3. TheraNest Encrypted Tools

Counseling centers, faith-based groups and solo practitioners can use TheraNest to upload all client notes and forms to an encrypted program. It only takes a few moments to save years of paperwork and learn how to conduct billing through the software. TheraNest is a HIPAA-compliant solution.

4. ZyDoc Medical Transcription

Another critical aspect of telemedicine is getting professionals to understand the essential specialties like internal medicine, radiology and pediatrics. Software programs must consider the high physician demand in these fields, which is why ZyDoc has a unique focus on medical transcription. It cuts out the extra hours of documentation and paperwork by offering HIPAA-compliant transcription services to any medical professionals looking for automatic EHR insertion.

5. Secure Spruce Telehealth Communication

Seamless communication builds a clinic’s reputation with clients and makes life easier for medical experts. Spruce is an all-in-one platform health care workers use to access calls, texts and voicemails during and after clinic hours. Additionally, the program has a chat feature for patients to reach doctors from home and e-billing options.

6. Telehealth and Platform Localization Software

Whether web-based or app-based, telehealth systems need to be fully localized. While the proper translation and interpreting services are important, the localization of telehealth apps and web-based systems needs to focus on many other factors as well. Telehealth systems localization must also take into consideration any local cultural sensitivities and taboos, in addition to any potential for hardware or software conflicts at the same time.

During the current global Covid-19 pandemic, telehealth systems have become increasingly popular even in terms of diagnostics. Remote interpretation has proven to be an excellent means of distance disease diagnostics through telehealth systems. Remote interpretation services as part of the telehealth systems, allows for a complete and accurate translation of all of the patient information, including an accurate description, albeit remote interpretation of the symptoms, making it easier for doctors to provide a more accurate diagnosis.

Look Into New Options

There are always new telehealth features in development that offer something different. Look into every option to explore the key software programs in the telehealth industry and get the most out of modern technology.

Development Insights Martech

Best B2B Marketing Tools for 2020

Miley on March 19, 2020

According to a joint report by Act-On and Econsultancy, 98% of B2B marketers agree that marketing automation tools are a necessary prerequisite for business success.

Anyone with a background in B2B can see why this is the case. B2B marketers have to perform a whole range of demanding tasks on a regular basis. From executing deliverables, meeting deadlines, developing strategies, and measuring results, they have their work cut out for them.

Fortunately, these tasks become much more manageable with the help of B2B marketing tools. Not only that, but B2B marketing tools also enable you to implement more effective marketing strategies, and they can help you optimize the performance of existing ones as well.

To learn more about B2B marketing and the tools that make it happen, check out our carefully curated list in the remainder of this post.

1. SEO Tools

These tools enable B2B marketers to generate organic reach through search engines such as Google.

Source: unsplash.com

Moz Link Explorer

Moz Link Explorer is a tool for evaluating link profiles and discovering new backlink opportunities. It enables B2B marketers to research a site’s backlink profile and explore competitive backlink data.

Link Explorer gives you access to a link index that rivals that of Ahrefs and Majestic. This also ensures that the domain authority figures you get are extremely precise. The index is updated on a regular basis as well.

Link Explorer has a clean user interface, making it a good choice for beginners in B2B SEO. You can try out Link Explorer for free for 30 days, or you can get it as a part of the Moz Pro tool-set starting at $99 per month.

SEMrush

SEMrush is a collection of tools for competitive online SEO analysis. It comes with features for evaluating keyword performance, domain vs. domain comparisons, backlink auditing, and more.

SEMrush enables you to see find related keywords to the one you specify, and get an estimate about its search volume, historical trends, and a difficulty score. You can also find out the keywords a website ranks for, as well as the ads it’s displaying.

SEMrush provides all of its features from a unified user dashboard, make it easy to run SEO campaigns and track progress. It comes with a free trial, and the Pro subscription costs $99 per month.

2. Social Media Tools

These tools enable B2B marketers to manage social media profiles and organize social media marketing campaigns.

Sprout Social

Sprout Social is an all-in-one social media management solution. In addition to post scheduling and publishing, it also enables you to gauge your social media content is performing. Sprout Social also allows you to track brand mentions so you can participate in conversations involving your brand on social media.

Sprout Social’s content scheduling and optimization features will enable you to boost engagement while saving time. The tracking feature allows you to track social media campaigns, referral traffic, and conversions in real time.

Sprout Social has an effective user interface, and if you ever run into issues you can contact customer support at any time via email, live chat, or phone. Sprout Social has a free trial, and the basic subscription costs $99 per month.

Source: unsplash.com

Buffer

Buffer is a social media tool for automating social media posting. B2B marketers use it to post content on LinkedIn, Twitter, and Facebook.

Buffer’s drag and drop calendar makes it easy to schedule all your social media posts with a few clicks. It also lets you see how your posts are doing at a glance, and it can create reports based on the data.

Buffer offers a free analytics tool as part of the platform, but it only offers basic features. Buffer comes with several subscription tiers, and the basic one starts at just $15 per month.

3. Customer Service AI Tools

These tools enable B2B marketers to equip a website with smart, real-time customer service.

Imperson

Imperson is an intelligent AI chatbot platform for enterprise-grade chatbots. Chatbots built using Imperson support text, video, audio, and VR.

Imperson’s conversation navigator feature utilizes relationship memory, user intent analysis, and deep dialogue context to create convincing conversation algorithms. Imperson supports websites, Facebook Messenger, Skype, Kik, and many other platforms out of the box.

Once you sign up for Imperson, a bot implementor will guide you through the process of setting up chatbot from start to finish. To get a price quotation, you need to reach out to the company directly.

Source: unsplash.com

Botsify

Botsify is another platform for making intelligent chatbots. B2B companies use it to create chatbots for channels such as Facebook Messenger or Slack.

Botsify offers an easy to use, drag-and-drop bot creation interface, and it utilizes machine learning to create smart chatbots for a variety of purposes. Bots created using Botsify can also collect information via built-in forms.

Botsify can be further expanded with plugins for integration with RSS feeds, Google Search, and more. The basic self-service plan costs $50 per month, and you can get full support starting at $300 per month.

4. CRM Tools

These tools enable B2B marketers to accomplish a variety of marketing tasks such as lead segmentation, marketing automation, and project management.

Really Simple Systems CRM

Really Simple Systems CRM is a complete marketing solution aimed at small B2B companies. It comes with features for managing sales, marketing, and customer service.

Really Simple Systems CRM helps you keep track of leads, set up task automation, and acquire relevant customer data. You can use it to build marketing campaigns from scratch using a convenient drag-and-drop interface.

Really Simple Systems offer 24/7 customer support, and the software suit is fully compliant with the GDPR. There is a free trial available, and the starter pack subscription costs only €12 per month.

Source: https://www.discovercrm.com

5. Market Intelligence Tools

These tools enable B2B marketers to gather and organize marketing data from a variety of sources.

HotJar

HotJar is an intelligence tool for analyzing website visitor behavior. It enables you to optimize your website conversion rate with actionable insights.

HotJar uses features such as heatmaps to show you where visitors spend most of their time on your website. It also allows you to view recordings of on-site behavior, giving you a glimpse into the way visitors experience and use your website. HotJar can also be used to inform your decisions in terms of website design and aesthetics.

HotJar offers a version with limited features completely free of charge, and the basic business version costs $89 per month for sites with up to 20000 page views per day.

Source: https://www.clearboxseo.com

Clearbit

Clearbit is a top lead enrichment tool for B2B marketers. It allows you to turn anonymous website data into customer profiles.

Clearbit is an indispensable tool for traffic-heavy B2B websites. It works by scraping the web for information such as employee size, segment, industry, location, social media handles, and more.

Clearbit has a simple layout and integrates seamlessly into the rest of your marketing tech stack. The price is based on your CRM database size, monthly web traffic, and monthly contact creation.

6. Content Marketing Tools

These tools enable B2B marketers to create and publish content with high conversion potential.

BuzzSumo

BuzzSumo is a web-based content planning and discovery tool. It enables B2B marketers to analyze top performing content around a particular topic.

BuzzSumo web scours the web for the latest online content, most-shared articles, and content creators based on keywords you specify. This enables you to find trending content ideas to use as inspiration or to keep an eye on your competitors. You can sort the content you discover according to date, which makes it easy to find evergreen content topics.

BuzzSumo offers a free 7-day trial, and the basic subscription costs $99.

Source: buzzsumo.com

Feedly

Feedly is a news aggregator that helps you stay on top of trending conversations online. Feedly utilizes RSS feeds to gather content from a variety of sources online.

Feedly enables B2B marketers to keep track of multiple social media accounts, blogs and news sources from a convenient user interface. This enables them to keep in touch with industry trends and develop their content strategy.

Feedly is built with integration in mind, WordPress and Google Docs included. You can start using Feedly for free by creating an account, and there are different pricing plans to unlock advanced features.

Wrapping Up

This concludes our list of top B2B marketing tools on the market. Add them to your tech stack today, and take your business to the next level in 2020.

Development Insights Martech SaaS

R3000L-BMS: An Unique 3G/4G Remote Access Solution for the BMS Industry

Miley on March 13, 2020

Site visits constitute one of the main costs related to BMS installations. These performance tests of the control equipment installed are often very time-consuming too. It is possible to rely on remote access through 3G/4G cellular communication systems. Yet, these systems have proved to be unreliable, expensive, or difficult to use.

The R3000L-BMS router-based system offers a new alternative for system installers and designers. It is a powerful VPN router developed from RobustOS. Robustel designed this self -developed and Linux-based operating system for its devices. This proprietary device operating system was built from the ground up around a Linux Kernel. It allows for lightweight firmware and application delivery across the Robustel product range.

Users can use RobustOS to update their device functionality through apps and yet leave the firmware untouched. All Robustel devices are built around RobustOS. For this reason, minimal changes are required to transfer apps among device models and families.

For more flexibility and customization, RobustOS apps can be created via the RobustOS SDK in C, Python, or Java. RobustOS also includes basic networking features and protocols. As a result, the whole user experience is generally enhanced. Here is how RobustOS can solve some of the most common problems faced by users worldwide:

RobustVPN Software – This cloud-based system allows easy access to any remote device using a SIM. RobustVPN is the comprehensive integration of network security standards. It enables a VPN tunnel between users and their remote devices. It was tested with SETT and IQ3 controllers, amongst others.

Flexible IO – We are referring to Ethernet ports, serial ports, and a Modbus RTU port built-in. RobustOS can access a multitude of devices over a single connection. This feature makes the whole process much more convenient. DIO can also be used for monitoring and control. It is as multifunctional as convenient.

Roaming SIM – An optional multi-network SIM makes it easier to connect a cellular router to equipment in plant rooms and other enclosed areas. Using a roaming SIM is cheaper than roaming with your phone provider. It is also more convenient than relying on local SIMs. That is why it is one of the most cost-effective options available nowadays.

Data Limiting APP – With this app, you can send alerts or pause your SIM if you exceed a certain data threshold. You can also reconnect any time with a text message. Moreover, the RobustOS data limiting app can reduce the risk of “Bill-shock”. Consider it as a reminder to pay your phone bills! Based on our experience, this function is so practical and essential for all errant users.

RCMS Cloud Platform – With the new RCMS Cloud platform from Robustel, you can track and update routers on the field. All the routers available will show on a map through cell triangulation. They can then be managed directly from this platform If one router is offline, you will be the first to know! Call it a boost on your efficiency.

The RCMS delivery system ensures en-masse handling of critical firmware, software, or configuration updates. Full customization is also available for major projects.

Screenshot of the RCMS Cloud home screen

Robustel is one of the leading high-performance cellular VPN router manufacturers worldwide. It specializes in the IoT and M2M markets. Robustel has a wide portfolio of award-winning solutions. Its product lines include wireless modems, routers, gateways, EDGE computing, cloud software, and end-to-end IoT solutions.

Robustel helps businesses and industries across the world to solve their IoT & M2M problems. It provides them with robust, secure, scalable, and creative solutions from hardware to complete ‘IoT in a box’ services. What’s more, the goal of Robustel is to “Make Things Connected”. Remote monitoring and controlling have never been easier than with Robustel!

Insights Martech

How to Make Social Media Call to Action More Compelling in 2020 – 6 Exciting Ways

Miley on March 5, 2020

Social media marketing has become a challenge for many marketers. In 2020, many entrepreneurs, agencies, business leaders, SMB, and startups are planning to improve their social media efforts. The ultimate goal of social media marketing is to be clear of what you want your potential customers to do, comment on your post, like your post, signup for a free trial, visit your website or blog, download an eBook, or place an order.

Creating a persuasive and engaging social media post can help you convince users to perform all these actions and enhance the conversion rate of your website. Creating a killer call-to-action that creates a high click CTA is not an easy task. If your company is thinking of generating more leads and conversions through social media, here are some easy ways to create killer CTAs for social media that will definitely persuade users to do what you want them to do.

Call to action, if written right and executed well, can prompt people to take the specific action. But the question is how to come up with compelling CTAs to strengthen your social media efforts and convince people to do what you are asking.

Let’s discover some creative ways to write eye-catching CTAs for social media posts and attract more users towards your brand.

Excite Your Users

It is one of the best marketing techniques to catch the attention of your social media audience. Before launching your upcoming product, service, app, company event, news, or anything exciting, post teasers to get your audience hooked. It will allow users to think and talk about your brand to anticipate what is going to happen.

Be creative before launching your product. Post a video or a photo and write an interesting caption for your teaser post that helps your audience understand what your brand is planning to launch.

Use an Eye-Catching Video

Using videos to highlight the importance of your product is an effective strategy; many social media agencies are using to grab the attention of the audience. Sometimes a picture might not be able to explain what your product does; incorporating a short video into your social media posts will allow people to understand why they need your product.

Use More Visible Text

Make your CTAs more unique and visible to your audience by using concise messages, bold colors and contrasting buttons. If the design, graphics, and text of your CTA are not visible, your readers can’t be able to read the message you are trying to convey. And the ultimate goal of your social media post will not be fulfilled. So, it is highly recommended to keep the design unique and make your text visible to make it noticeable and visually attractive to create more customer engagement.

Be Specific

When it comes to creating a CTA for your social media posts, try to be specific and to-the-point. A majority of your audience is using social media on their smartphones, where you have limited space. Therefore, using ultra-concise and to-the-point messages is the key to convey your point to the audience.

Create brief and concise posts; it will direct users to click the CTA button to learn more about your offer.

Allure Your Audience

When you give your audience something outstanding at a very low cost, chances are they will definitely try it. By using the caption, save more, click to save is a very clever strategy to make people think about your product or service and persuade them to make a purchase.

By making it clear to your readers that they will get an incredible offer at a very low cost by highlighting how your product can solve their problems can make people feel that they are making the right decision. Communicate the benefits and qualities of your product and what the users will get by investing in their brand.

Urgency Matters

Today, no one wants to miss out on any opportunity, especially if it’s their favorite brand. When you add a sense of urgency in your social media CTAs, chances are it will entice users to take the desired action quickly. As it sounds like that the offer will be going to expire soon.

Call Now, Buy Now, order within 24 hours, and limited time offer are a few effective CTAs that can drive the fear of missing out, induce quick response and allow viewers to avail the offer right away. So, when you want to drive more traffic to your blog, get more engagement, or increase conversions, give your social media posts a sense of urgency, and you will get more and more users’ attention.

Simply an exclusive offer and limited time offer can help you entice more users and achieve your sales goals.

Use Brand-Focused Imagery

Starbucks Coffee call to action examples

To come up with an effective CTA, it is super important to consider background, colors, text, and images. Try to use interesting and more powerful images. Sometimes, using a single image can fulfill the purpose of your ad and convince users to click and convert. Try to use creative and vivid images that make sense and allow your audience to take action and understand what your brand is all about.

To Sum Things Up

By making a few changes in your CTAs, you can come up with more interesting social media posts that can drive multiple actions that you want your audience to take. Converting a viewer into a visitor or customer will possible if you follow these simple and creative techniques to craft your social media call to action. A social media agency Dubai can help you create better, and outstanding CTAs for your next social media post so that you can achieve your conversion and sales goals in the year 2020 and beyond.

About the author

Muneeb Qadar Siddiqui is a visionary when it comes to digital marketing. During his tenure at Branex Dubai, he has worked on several ground-breaking online projects and ideas related to apps that have shaped the future of several companies. He likes to get into the nitty-gritty of things related to web design and app development and comes out triumphant in coming up with apps that serve a large customer base. His hobbies include reading a lot so that he can remain one step ahead of the competition.

Development Insights Martech Products

7 Hidden Features Every Samsung User Must Know

Miley on February 20, 2020

If you’re a Samsung user then we have some really interesting facts in store for you. Let us share with you 7 not-so-hidden features that are present in your Galaxy Smartphone that you might not know about. After learning about these super cool features, you can totally show them off to your friends and family. Before we proceed to reveal these specs, please note that:

Some of these features might be available in other Android smartphones as well.
Few of these features might not be available in older models of Samsung Galaxy smartphones.

So without further ado, let’s dive in to see the exciting hidden features in Samsung mobiles!

1. Shortcut to Launch Camera

We all know one way to launch the camera that is tapping on the Camera icon on the menu, but did you know there is another way too? You can launch the camera by pressing the Power Button twice. This setting can be changed to other apps as well. So if there is another app you’d rather have on this shortcut then all you gotta do is go to the Settings and modify this feature.

2. New Way to Unlock

Tired of pressing the Power Button to light up your screen to unlock? No worries, you can easily unlock your phone by double-tapping the locked screen.

3. How to Launch Google Voice Assistance?

Only a few people know the benefits of having Google Voice Assistance on your smartphone. Who needs Iphone’s Siri when Google Voice Assistance is there to perform all kinds of phone-related tasks for you? That’s right. You can launch Google Voice Assistance by long-pressing or double-tapping the Home Button. If you are using the new Galaxy A series then long-press it and if you’re using any older model then double-tap it.

4. Smart Stay

This is a super cool feature that allows you to keep your screen lit while you’re still looking at it. By keeping the ‘Smart Stay’ mode on, you can read long articles without tapping on the screen to keep it on again and again. It’s a good feature for all the readers out there! Just go to Settings and look for Motions and Gestures option and you’re good to go.

5. Smart Alert

This feature is also a part of Motion and Gestures settings. Your phone will vibrate when you pick it up after missing a call or receiving a text message. This feature allows you to be more punctual and vigilant in replying to important calls and messages. We can all think of someone who is really poor at that, so make sure you share this cool feature with them.

6. Screen Off Memo Using S Pen

Great news for all the Galaxy Note users! You can write memos on your Note phone using S Pen on an off screen. Yes, you read that right. Just go to the Settings and turn this amusing feature on. Your precious Galaxy Note will save that memo for you and also help you save a lot of time and effort in writing a memo after unlocking the phone.

7. Send Out Auto SOS Message

Believe me, when I say, Samsung really cares about you. If you don’t believe me, then check out their ‘Send SOS Messages’ feature available in almost all Smartphones. All you have to do is press the side key quickly three times and an auto SOS message will be delivered to your emergency contacts. This quick emergency alert sent to your loved ones can definitely save you from a critical situation.

About the author

Anna Watson is a graduate from San Diego State University and a blogger online. She loves to write about tech, business, marketing, and many more. Follow her on Twitter at @annawattson25.

Development Insights Martech Products SaaS

5 Models to Monetize Your OTT App

Miley on February 20, 2020

Back in the days when traditional or cable TV was king, advertising models were simple. You simply told your advertisers how many viewers your channel had and what their demographic information was then set rates accordingly.

Today, with the popularity and shift to online (streaming and OTT) watching, content service providers have had to shift into one or more of the major monetization models. So if you are thinking about creating your own Roku channel or getting a channel on Amazon’s Fire TV, you’ll want to explore these options.

Check out these 5 OTT monetization models to utilize to generate a profit on your app.

1. Subscription

Subscription-based revenue models tend to be the most lucrative model for content providers. This model has the added benefit of sitting most favorably with consumers. By providing unlimited access to content, users are enticed to view their favorite content whenever they want.

The challenges of this OTT monetization model, however, are that brands typically need a lot of upfront investment in content to appeal to viewers who are willing to pay for it. If the library of content is not there, the demand by consumers may result in the fizzling out of the brand before it is able to generate a large subscriber base.

2. Rental

The rental monetization strategy is based on providing consumers incremental access to content that tends to be new in nature. This type of model is used frequently by cable companies who offer video on demand but was also made popular by iTunes.

Unlike the subscription model, the rental model tends to make advertising revenues less predictable. Customer demand for new content ebbs and flows and this may also result in fluctuating revenues month-to-month.

3. Purchase

Not unlike the rental model that attracts consumers who like the latest shows and movies, the purchase model works when demand is high. Users get lifetime access to content in cloud libraries and pay a premium for access at any time. The purchase model shares similar predictability models as the rental model.

4. Freemium-to-Premium

Freemium-to-premium revenue models are based on providing viewers access to content — perhaps the first episode of a popular show — then getting them hooked on the content so they are inclined to purchase a membership.

Content publishers should have shows that lend to this type of engagement (i.e. access to pilot episodes) so they can entice viewers in and work on converting them to the subscription model.

5. Advertising

Similar to the traditional TV advertising model, in-app advertising on streaming apps have been modernized with more relevant ads than what cable can bring. For example, the introduction of Dynamic Ad Insertion, or DAI technology, means that ads can now take into account the viewer watching the stream. This means two viewers watching the same stream can see two different ads.

In-app advertising does require more sophisticated analytics, so brands who invest in this arena will need to partner with existing advertising brands or have some inherent data structure built in.

Regardless of the monetization model, or models, you choose (hybrid approaches can also be considered), you’ll want to leverage the power of data to provide the most appetizing access to niche demographics. Decide what is best for your business model and tap into this exciting world of advertising.

Development Insights Martech SaaS

Why Do You Need To Get Lead Management Software?

Miley on February 19, 2020

When you just make marketing efforts in order to produce a lead then you need to know what happens next. If we see the latest reports, then we get to know that there are various leads of marketing that are never followed and even it is also assessed that 80 percent of the leads produced through the marketing which gets lost, rejected and disregarded. You would also see that much of the income and this is the most efficient way to stop the leads from vanishing and is to use the management system of lead. You also need to know that why do you need to get the management. There are some answers that you must know such as you spent cash and capital on marketing activities in order to capture a lead, and there are also many leads who do not just transfer that means that they aspire to be cultivated over time. There are also various organizations that could take advantage of applying a lead system of management and there are also some essential merits that involve.

Know About Lead Organization

If we see the Lead Management CRM system gives an arranged method of categorizing and recording leads since they are apprehended. They could also be planned in various ways, by media channel, traits of behavioral, topography, and appointment period and more. If you just do not get a management lead system, then this could be so much challenging for you systematize distribution or enhance a suitable acquaintance schedule.

See The Response Time

These days customers always demand instant response to an investigation. If you just do not get the system of management then this way many purchasers may be overdue. In case, if some leads just do not get a response in a day or in one hour then this way they would need to move on to the other options. The management of lead would permit a company to plan automated responses involving requests that are made during the peak hours and in off hours as well that permit company in order to enhance contact with the leads during the requests which are dispersed to the suitable departments.

Distribution of Lead

There are many companies with the maximum sales lands, and a Membership Management Software gives an arranged flow of leads to the force of sales, both geographically or chronologically and by the product line. This would also enhance the staff of sales by allocating the leads to suitable salesperson in an opportune fashion. The procedure of the distribution also helps to enhance the sales team’s effectiveness and minimizes the risk of calling on dead ends.

Know About Tracking

When you get the management system of lead then this way the company would be able to see a position of the lead’s in the sales cylinder in simultaneous. When the leads become much more affianced then this way, they could also be arranged to get more powerful exposures like webinar invitations or free white papers, etc. For more details, you could also have a look at Fitness Wellyx as this would be helping you in knowing everything well.

Development Insights Martech SaaS

3 Awesome WordPress Instagram Plugins

Miley on February 18, 2020

Creating brand awareness is one of the biggest challenges a business owner will face. Utilizing the power of technology is essential for any modern business trying to edge out the competition. Having a website and a social media presence is vital.

While most business owners use Facebook and LinkedIn, many fail to realize the untapped potential of Instagram. On average, Instagram has around 1 billion monthly users. Finding a way to tap into a fraction of this audience can help your business grow leaps and bounds. Part of any great SEO strategy is using social media to attract consumers from all walks of life.

Most companies use WordPress for their website. Some of the best web designs for your project can be found on the market, but more and more people ought to be authentic. Creative solutions should be consulted with relevant WordPress designer. Companies like UPQODE can be a great place to look for imaginative custom web presentations.

Once you have a site – you want to provide consumers with more information about your Instagram account, using plugins for your WordPress website is a good idea. These plugins allow you to optimize the content on your website and make it more engaging with the help of Instagram.

Read below to find out more about the best 3 Instagram plugins on the market.

Make Your Social Media Market Easier With the Feed Them Social Plugin

Are you looking for an all-in-one plugin to help you manage all of your accounts of major social media websites? If so, the Feed Them Social plugin is a great option. With a minimal amount of setup, you can instantly share your company’s Instagram feed with website visitors. You can also showcase the feeds of industry leaders, influencers and even celebrities if you want.

This plugin provides you with the ability to put these Instagram feeds in pages, posts and even sidebars. You can also change the color scheme used for these feeds. The Feed Me Social plugin provides you with the tools needed to put share and follow buttons on these feeds. Another great advantage of using this plugin is that it is responsive, which your mobile users will love.

Feed Me Social has over 80,000 active users. By all accounts and reviews online, this plugin works flawlessly and does not slow down the websites it is installed on.

Increase Website Appeal With the Instagram Feed Gallery Plugin

One of the biggest website deal breakers for most consumers is pages of nothing but content. People want to entertain and captivated by the images on your website. If you want to offer an ever changing array of images and content, then you can’t pass up the chance to use the Instagram Feed Gallery plugin.

Showing visitors to your website the various images on your Instagram feed can also provide them with more insight into what you do. Luckily, this plugin allows you to display these images in a carousel or gallery. If you want to create a gallery of images based on a particular subject, this plugin allows you to do so by searching for a hashtag.

The Instagram Feed Gallery Plugin boasts over 50,000+ installations. With this plugin, you can take advantage of a simple and comprehensive one-click setup. The various reviews for this plugin are positive with most users noting that the plugin does exactly what it promises. No problems with website speed issues have been reported by former and current users of this plugin.

Create a Unique Look With the AccessPress Instagram Feed Plugin

For most business owners, creating a unique website is a must. The last thing you want is for your website and the content on it to look like a competitor’s. This is why you need to devote some time to figuring out how to achieve the unique look you are after.

The AccessPress Instagram Feed plugin provides three distinct layouts for your Instagram feed. Whether you want to display your feed in a mosaic style or in slider-form, this website can provide you with the tools needed to get it done. There are a number of features in the premium version of this website that may be helpful. The premium plugin offers more templates, various lightboxes, and even new hover animations to make your Instagram feed display more appealing. The money invested in this premium plugin upgrade will be worth it considering how unique it can make this part of your website look.

This plugin only has around 10,000 users. One of the biggest complaints about this plugin is that it does not work right out of the box. Extensive setup and optimization are required to get this program to function properly.

Whichever plugin to choose, make sure you are aware of all the alternatives it provides. Also, the outcome received from a certain plugin should be useful for both – long-term and short-term strategy for your product or project.

Development Insights Martech SaaS SEO

10 Ways E-commerce Sites Can Protect Their Shipments

Miley on February 17, 2020

You take pride in running your online store and look forward to finding new ways to make it more successful. Your hard work makes it easy for customers to navigate your website and place orders, but sometimes shipping can cause a few problems.

While you wear multiple hats to run your business, you’re not in charge of every step in the shipping process. It might make you feel powerless after your products have left your hands, but there are a few things you can try to prevent issues in the future.

Check out these 10 ways e-commerce sites can protect their shipments so every order arrives on time and in one piece.

1. Print Your Shipping Labels

It’s tempting to let your chosen shipping company print the labels for your orders, but it’s smarter to do it yourself. That way, you can double-check the information and ensure there are no mistakes.

2. Reuse Inventory Packaging

After you get new inventory supplies, save the packaging. You could use the boxes and padding to secure future orders without costing you an extra dime.

3. Pick Your Pallets

Pick the pallets for your international freight shipping to guarantee they won’t break like cheaper options. Some business owners hope companies protect their shipments for them, but sending them with chosen pallets protects your products and gives you peace of mind.

4. Recognize Fraud Transactions

Keep an eye on any transactions on your website. Extreme or repeat orders could signal fraud and create unnecessary risks. Never follow through with purchases that might be fraudulent.

5. Use a Shipping Platform

Shipping platforms streamline your orders and expenses, so look into popular software to find one that works for your business.

6. Insure International Shipments

It’s smart to get insurance to protect international orders and shipments in case they’re accidentally damaged or lost.

7. Call the Shipping Company

If there are issues with an order, you can always call the shipping company to find out what happened and check on your shipments. It’s their responsibility to handle your items with care, but that doesn’t mean they’ll call you if problems arise.

8. Invest in Insurance

Protect your business when you invest in seller suspension insurance, which will keep your doors open if your customers are upset with shipping issues. This is especially important for companies that rely on mega brands, like Amazon, to be the middleman between you and your customers.

9. Seal Shipments Yourself

Take matters into your own hands and seal shipments yourself. A little extra tape could be all you need to keep everything secure after you send off your orders.

10. Get Delivery Confirmation

Some customers may have issues getting things by their estimated delivery date. Get confirmation from your shipping suppliers so you can guarantee their order arrived on time.

Go the Extra Mile

Any extra steps you can take to protect your shipments will help your business in the long run. Do everything in your power to make your products safer on their journey to your customers.