Social media marketing has become a challenge for many marketers. In 2020, many entrepreneurs, agencies, business leaders, SMB, and startups are planning to improve their social media efforts. The ultimate goal of social media marketing is to be clear of what you want your potential customers to do, comment on your post, like your post, signup for a free trial, visit your website or blog, download an eBook, or place an order.
Creating a persuasive and engaging social media post can help you convince users to perform all these actions and enhance the conversion rate of your website. Creating a killer call-to-action that creates a high click CTA is not an easy task. If your company is thinking of generating more leads and conversions through social media, here are some easy ways to create killer CTAs for social media that will definitely persuade users to do what you want them to do.
Call to action, if written right and executed well, can prompt people to take the specific action. But the question is how to come up with compelling CTAs to strengthen your social media efforts and convince people to do what you are asking.
Let’s discover some creative ways to write eye-catching CTAs for social media posts and attract more users towards your brand.
Excite Your Users
It is one of the best marketing techniques to catch the attention of your social media audience. Before launching your upcoming product, service, app, company event, news, or anything exciting, post teasers to get your audience hooked. It will allow users to think and talk about your brand to anticipate what is going to happen.
Be creative before launching your product. Post a video or a photo and write an interesting caption for your teaser post that helps your audience understand what your brand is planning to launch.
Use an Eye-Catching Video
Using videos to highlight the importance of your product is an effective strategy; many social media agencies are using to grab the attention of the audience. Sometimes a picture might not be able to explain what your product does; incorporating a short video into your social media posts will allow people to understand why they need your product.
Use More Visible Text
Make your CTAs more unique and visible to your audience by using concise messages, bold colors and contrasting buttons. If the design, graphics, and text of your CTA are not visible, your readers can’t be able to read the message you are trying to convey. And the ultimate goal of your social media post will not be fulfilled. So, it is highly recommended to keep the design unique and make your text visible to make it noticeable and visually attractive to create more customer engagement.
Be Specific
When it comes to creating a CTA for your social media posts, try to be specific and to-the-point. A majority of your audience is using social media on their smartphones, where you have limited space. Therefore, using ultra-concise and to-the-point messages is the key to convey your point to the audience.
Create brief and concise posts; it will direct users to click the CTA button to learn more about your offer.
Allure Your Audience
When you give your audience something outstanding at a very low cost, chances are they will definitely try it. By using the caption, save more, click to save is a very clever strategy to make people think about your product or service and persuade them to make a purchase.
By making it clear to your readers that they will get an incredible offer at a very low cost by highlighting how your product can solve their problems can make people feel that they are making the right decision. Communicate the benefits and qualities of your product and what the users will get by investing in their brand.
Urgency Matters
Today, no one wants to miss out on any opportunity, especially if it’s their favorite brand. When you add a sense of urgency in your social media CTAs, chances are it will entice users to take the desired action quickly. As it sounds like that the offer will be going to expire soon.
Call Now, Buy Now, order within 24 hours, and limited time offer are a few effective CTAs that can drive the fear of missing out, induce quick response and allow viewers to avail the offer right away. So, when you want to drive more traffic to your blog, get more engagement, or increase conversions, give your social media posts a sense of urgency, and you will get more and more users’ attention.
Simply an exclusive offer and limited time offer can help you entice more users and achieve your sales goals.
Use Brand-Focused Imagery
To come up with an effective CTA, it is super important to consider background, colors, text, and images. Try to use interesting and more powerful images. Sometimes, using a single image can fulfill the purpose of your ad and convince users to click and convert. Try to use creative and vivid images that make sense and allow your audience to take action and understand what your brand is all about.
To Sum Things Up
By making a few changes in your CTAs, you can come up with more interesting social media posts that can drive multiple actions that you want your audience to take. Converting a viewer into a visitor or customer will possible if you follow these simple and creative techniques to craft your social media call to action. A social media agency Dubai can help you create better, and outstanding CTAs for your next social media post so that you can achieve your conversion and sales goals in the year 2020 and beyond.
About the author
Muneeb Qadar Siddiqui is a visionary when it comes to digital marketing. During his tenure at Branex Dubai, he has worked on several ground-breaking online projects and ideas related to apps that have shaped the future of several companies. He likes to get into the nitty-gritty of things related to web design and app development and comes out triumphant in coming up with apps that serve a large customer base. His hobbies include reading a lot so that he can remain one step ahead of the competition.
