Category: Products

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How Can I Use Videos For Lead Scoring?

Like marketing and sales tactics, videos can and should be calculated.  This information can be used to guarantee your work will reach the right people.  Videos require a different approach to metrics with different numbers when building the correct lead scoring process.  We at Inovit will break down how lead scoring works and how different kinds of videos fit into the scheme.

Just What Is Lead Scoring?

Lead scoring is evaluating a prospect or customer readiness to buy your products or services. This is determined by the level of engagement with your service or brand and the customer’s intention in purchasing.  For a long time now, customers are seen as a funnel but you must realize some customers are non-linear with sustenance going beyond the final sale. Lead scoring measures behavior from one customer to another.  The most popular way to achieve this is with marketing automation platforms including Hubspot, Marketo, Pardot, or Act-On.

Every company has different needs and ways to evaluate their customers.  Sales and marketing teams must create a lead scoring system that will work for both parties to deliver the best results.

Your traditional lead scoring assigns values to different interactions with your marketing or sales activities. In some cases, different interactions may be a lot more valuable than others.  This all depends on the level of engagement of the prospect with your company.  Each interaction is weighted or given a number of points based on the level of importance of every interaction of your sales or marketing team.

For instance, a prospect that has signed up for a webinar or watching a sales demo would be considered a more valuable prospect than someone viewing a video in your newsletter, liking a video post on Facebook, or viewing a YouTube pre-roll ad that plays before a featured video.

A lead scoring template will tie a numerical points system to each interaction that connects with the customer’s journey.  In other words, the more points a prospect has, the more qualified the sales or marketing lead will be.  There are different point thresholds that carry the consumer through the journey, prompting sales and marketing teams to perform other actions when engaging with the prospect.

We are huge fans of explainer videos and one from Hubspot breaks it down really well:

Some examples of template, marketing, automation platforms such as Marketo and Hubspot have excellent resources to help you get started.

Why Is Video Lead Scoring Different?

Videos are a unique medium with different metrics than those of sales and marketing tactics. Each metric should be mapped to your lead scoring chart with different levels of engagement connected to different tiers of the customer journey.

Using video lead scoring metrics information along with information from your prospect’s business to create a lead scoring scheme to accurately predict the likelihood that a prospect will become a customer, is risky.

If you look back at past data and see who your current clients are and how they behave, would be ideal.  Many marketing automation platforms are offering increases by sophisticated tools to help you.

About Video Production For Different Stages of A Customer’s Journey

Now that you understand how lead scoring works and what metrics to use to evaluate, it’s time to look at how different types of videos play a role.

Top-Of-Funnel Videos

You should think about top-of-funnel videos as an introductory phase for your viewers.  You need to capture your viewers and get them engaged in your brand.  This is your big opportunity to set a really great impression.

Explainer videos will help educate new viewers and give them an insight into who you are.  Broadcast commercials and social media videos can help reach out to new audiences.

As said before, brand awareness videos must prove value and must answer some very important questions:

• What makes your business different from others?

• What makes you better than your competitors?

• Why should prospective customers listen to you?

• How can you help me?

You need to consider middle-of-the-funnel videos.  Once you have captured prospective customers who are interested in your brand, you need to prove your overall value and then turn these people into positive sales leads.  Once you are at this stage, make sure you are giving them more in-depth information that agrees with your audience’s point of view.  Videos like webinars, case studies, how-to, and customer testimonials can give you an edge for prospective customers looking to learn more about how your product or service will benefit them.

A more in-depth video explainer video that is tailored to certain products, services, or industries can provide your audiences with detailed answers to specific questions.

Sales –  Bottom-Funnel Videos And Renewals

Think about it, bottom-funnel videos are the most important part of your sales team.  These videos are constantly used on demos, with existing customers, and even sales calls.  These videos can be perfect for a product walkthrough, explainer videos, or specific topics for webinars, and so much more.

Retargeting and Creating Loyalty Among Potential Customers

It can be quite beneficial for reactivating leads that have gone cold or to entice repeat purchases using videos. The type of video will depend on the viewer.  You might choose to target a YouTube or social media ad toward visitors to your website that did not convert. You might also send a video email to follow up with a customer who attended your webinar but did not enter the funnel. Videos can excite current customers regarding a new product or a feature with an explainer video that breaks down into detail about your product or feature. You already know these people have invested in your company with a brand, so give them a little shove in that direction.

The Value of Lead Scoring With Videos

You have put a lot of work into creating a video so it’s very important that you make the effort to measure the impact. Lead scoring is very valuable because it will give you the insight to create a video that will give your audience the very best experience and entice them to buy your brand.

A Short Summary

We have added a great deal of information in this article to draw viewers to your site and purchase your products. We have gone over choosing voice-overs vs animated text while pointing out that voice-overs have become more popular and why. Why mobile devices need to be discussed on a different level as the data connection is now so much faster.  But ask yourself if this an avenue that will work best for your viewers?

We cannot impress upon you enough, if you are using someone else’s work, you must get permission from the creator due to copyright laws. There are so many articles on the subject, read all you can and become familiar with all the dos and don’t s regarding copyright.

We at Inovit have gone out of our way to provide you with valuable information that will take a while to digest while helping you find the best marketing tactics that will work best for your videos and draw your potential and current customers to your site and buy your products!

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5 Current Technologies Bringing Us Closer to True AI

Artificial intelligence is quickly taking shape in different aspects of our lives. Many companies are working on ways to replace human labor with artificial intelligence.

It is believed that a few years from now robots will be performing most of the work being done by human beings. What does that mean for most people who rely on formal employment to earn a living?

Well, some technology experts argue that it is impossible to completely replace human labor with artificial intelligence (AI). Others believe that a time is coming when robots will be doing everything that’s currently being done by humans.

Whatever the case, the truth is that the race towards artificial intelligence is gaining momentum every day.

Below are 5 technologies that are bringing us closer to True AI:

1. Ridesharing apps like Lyft and Uber

This is one of the technologies that is driving us closer and closer to true artificial intelligence. Have you ever asked yourself how Uber or Lyft determine the price of each ride? Or how they minimize time as soon as you board the car? How about matching you with other passengers to reduce detours?

Well, the answer is machine learning (ML) software designed to predict the demand of riders in order to push up the prices. The head of machine learning at Uber admitted that the company uses different forms of artificial intelligence technology to perform various activities. He added that Uber is investing in different other technologies related to AI.

2. Chatbots

Chatbots are another form of modern technology that’s taking us closer to AI. The best chatbot examples include those used by Emirates vacation, World Health Organization COVID-19, National Geographic, Hipmunk, Civilized Caveman Duolingo, Amtrak among others. 

A chatbot feature is software designed to trigger conversations with human beings on the internet. Many companies use chatbots as part of cutting down operation costs such as communications and customer service.

3. Alexa

When Alexa was first introduced to the market by Amazon, many people around the world were taken by surprise. The software has proved to be a revolutionary product considering its usefulness in the voice industry.

Amazon has been improving the technology ever since it was launched. Several features have been added that make it easy for users to customize its use.

4. Cogito

This artificial intelligence software was originally developed by Dr. Sandy Pentland and Joshua Feast. It is one of the most powerful forms of behavioral adaptation to improve the emotional intelligence of customer representatives.

Cogito is a combination of behavioral science and machine learning designed to improve phone interaction of customer representatives in the market today. The software is used for millions of voice calls happening every day.

5. Netflix

This is another revolutionary software service that’s giving the true meaning of artificial intelligence. Netflix software offers accurate predictions with regard to a consumer’s reaction to various films. This feature is part of why the popular streaming service has given traditional telecom services a run for their money.

The software assesses billions of films based on a customer’s previous reactions to film choices. This technology is still undergoing several improvements. No one knows what it will be capable of doing in the coming years.

In general, there are a lot of technologies that are bringing as much closer to AI reality. It will be a matter of time before the world experiences the real power of artificial intelligence.

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Digital Products and Services That Drive Marketing

Technology has transformed almost every aspect of our lives including marketing. For example, before the advent of the internet, most companies relied solely on print and electronic media to market their products and services.

However, the introduction of the internet has opened a myriad of opportunities – that have taken marketing and advertising to another level.

A good example is social media. It is hard to find a business or company today that doesn’t use social media to market products and services.

Below are some of the digital products and services that are driving the market:

1. Search Engine Optimization (SEO)

This is one of the popular digital services used by companies and individuals to drive marketing. It is considered one of the most effective marketing strategies today.

What is SEO?

Search engine optimization is a technique used to optimize the content of a website so that it can easily be found on popular search engines. The objective is to create keywords that are commonly frequently searched by internet users and drive them to your website.

The effectiveness of SEO depends on who is implementing it. Most marketing companies hire professionals to optimize their business websites.

2. Digital Product Development Agencies

This is another digital service that is driving the marketing industry. There are many digital product development agencies whose focus is to market products and services for other companies. They are responsible for identifying what marketing strategy suits your need and implementing them.

A digital product development agency can analyze your business and recommend an appropriate marketing strategy. If you implement a marketing strategy and you can’t see the results a few months down the line, then it means you are missing something. You need a professional to analyze and recommend something that will work for you.

3. Email marketing

Email marketing strategy is as old as the internet. It is another digital service that is being employed by many companies to market products and services. It is also considered one of the most online marketing strategies after SEO.

How does email marketing work? Email marketing focuses on maintaining existing clients or customers and attracting new ones. It is a perfect strategy for those who want to build brand awareness as well as encourage repeat clients.

4. Social media marketing (SMM)

Social media has proved to be a powerful marketing strategy in the modern-day. Most companies have taken into social media to market their products and services. This is because social media platforms have the power to reach a large audience within a short time.

As a result, most companies have opted to hire professional marketers to run their social media pages. This has led to an increase in competition in different sectors.

5. Pay-per-click (PPC)

PPC is also another major service that is driving the marketing and advertising industry. Pay-per-click service works very simply – a client bids for words that they want their ads to show up for. That means when a user clicks on one of the keywords, their ad is automatically triggered.

The good thing about PPC is that you don’t pay for space to advertise, but rather for the results you get.

In general, there are several digital products and services that drive marketing. All you need to do is identify a strategy that works for your business.

DevelopmentMartechProductsSaaSSEO

The Tech Your Employees Need for Peak Performance

Technology has helped to simplify tasks and improve performance. However, the market is filled with all kinds of equipment and software claiming to be the best at managing employees. The availability of numerous options can make it difficult to choose. That’s why we’ve prepared this list of the best tech for your employees.

1. Virtual Reality

Your employees need to undergo training at least once every year. The training familiarizes them with the latest issues in their work environment and teaches them how to cope with such scenarios. Traditionally, employees had to handle real-life scenarios as part of the training. Some of those situations were risky for the employees. Instead of hiring someone to train your employees, use virtual reality for learning purposes. This technology introduces the employee to a virtual environment without putting them in harm’s way. It also offers a variety of scenarios for better problem-solving.

2. Multiple Monitors

Have you ever tried to use multiple programs on a single computer at the same time? It’s a lot of work. That’s why you should consider installing multiple screens in the workstation. You can use an adjustable monitor arm or mount for the extra screen. That way, your employees don’t have to keep switching between different windows. With two screens, the worker can use two programs simultaneously and be more productive.

3. Wireless Laser Printers and Copiers

Your staff has to print documents for record-keeping purposes. The workers also have to print documents for meetings and customers. If you want your employees to be more productive, invest in high-speed wireless laser printers. That way, they can print bulk documents within a short time. Wireless printers will also keep the work environment free from wires, which can be a hazard – somebody can trip on those wires and hurt themselves badly. Also, anyone can connect to the wireless printer from their computer. As a result, printing becomes more efficient.

4. Cloud Service

Today’s workers want flexibility. Your workers don’t have to come to the office every weekday. You can give them some days off to work from home. That change in environment helps the worker become more creative and focused. Invest in cloud services so that employees can share and access files through the platform. It will make remote work easier and safer.

5. Virtual Assistant Software

How many times during the day does an employee respond to a customer query? How many times does the employee give the same response over and over again? If your answer to these questions is multiple times, that employee is wasting time. You should invest in a virtual assistant software to get rid of repetitive tasks in the workplace. It will allow employees to make better use of their time.

6. Network Security

You should also invest in better network security so that employees can use their devices without putting the business at risk. According to experts, bring your own device or BYOD policies improve productivity. Employees feel more at ease when using their devices at work. It motivates them to be more productive. You can only allow employees to use their laptops if the system has been secured. Since you have no control over what the employee keeps on their computer, you have to protect the office network from malware and dangerous programs.

To conclude, most of the tech on this list is easy to use. That means you won’t have to waste time training employees. Make sure you tell the employees about the new equipment so they can be prepared.

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Phone Apps for Fitness

Over the past few years, fitness apps have become popular, especially among the younger generation. One of the biggest reasons for the surge is the convenience they provide. Using an app, a person can work out at any time, from anywhere. 

The Demand for Apps

Apps are a part of nearly every adult’s life. People use them for things like finding food, entertainment, retail supplies, and for social media. The new technology lets you access almost anything with a push of a button. 

Apps for Exercising

Maintaining physical fitness is important. Until recently, you needed to go to a gym or fitness center in order to attend classes. Nowadays, all you need to do is select an app and your workout begins. Smart TVs and iPhones make it easier than ever to have a virtual instructor directly in front of you, allowing you to mimic the movements and keep in time. You can find Pilates and yoga classes, floor exercise sessions, and dance routines and apps for performing on workout bikes and cross-trainers. Of course, you will need to have the equipment as necessary on hand to take part. 

Apps to Track Weight Loss

A big part of achieving your fitness goals is maintaining a healthy weight. Thankfully, along with workout apps, there are apps that allow you to monitor your calorie intake daily versus the number of calories required to sustain your desired weight. This lets you slowly reduce your intake of calories while also developing better eating habits and smaller portions. Nutrition apps can help you remain motivated to achieve goals. 

Fitness tracking Apps

Ever wonder if you are working out too often or not enough? Today, you can remove the guesswork with an app that tracks fitness. Some of the features on these apps include a count of steps, the number of stairs you climb, and how long you run. Many of them also have the ability to save daily results as well as your routines for convenient monitoring of your progress. Devices that you wear often work in conjunction with the apps. One such app, the Runkeeper, lets users track activities, monitor progress, and offer training tips prior to an event. 

Benefits of Fitness Apps

Not everyone has time to attend the local gym two to three times each week. With fitness apps, you can get in an extreme workout while at home or on vacation. Fitness apps will help you burn more calories, target areas of the body that need improvement, build lean muscles, and achieve a fit physique. Nutrition apps help you learn the right foods to eat, the number of calories you consume, and the recommended number of calories you need to consume to sustain your desired weight. 

Getting the Most Out of Your Fitness App

Of course, if you don’t use the app, you won’t reap its benefits. Just like having a gym membership, you have to go and workout in order to lose weight and tone your body. The good news is that they are convenient, so accessing it when you have free time is easy. The key to your success is to remain motivated. It’s also beneficial to switch up workouts. For instance, one day do aerobics and the next session does cardio dance. This way your workouts will remain invigorating instead of stale, keeping you interested, and performing at your best. 

Maintaining a healthy body is something that’s easier than ever to achieve. There are hundreds of fitness apps available. Select a few that provide the features you want, and then see which ones work best for you.

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Dropped Your Mac Book Accidentally? Basic Steps for Troubleshoot Check

You just invested your entire month’s pocket money in purchasing a new Mac Book. You are excited about using it. You chat with your friends online and accidentally you drop it down! Mac books are delicate systems and so they can easily get damaged.

The external body may not be completely shockproof, and so these systems are generally not tested for the drop test. Attempting to test your best Mac book on your own, may never be advisable. You can search for MacBook repair in Auckland experts to get more familiar with drop test features on your own.

Professional Mac book repair services will never advise you to take the drop test for your new Mac book on your own.

So in case, you dropped your Mac Book accidentally, then here is what you should be doing next. Just follow the basic instructions provided by our expert team.

Avoid dropping very often

The drop test for your Mac Book can be considered as a type of death sentence for it. Even if done accidentally, still there are chances that it could get damaged permanently. The screen may need immediate replacement or the outer body could crack easily.

This is why most experts always suggest that it is wise to handle your Mac Book with the utmost care when using it outdoors or indoors.

Always inform the experts

The most important thing that you need to keep in mind is that DIY experiments should be avoided in all circumstances. If you are not a technical person, then don’t try to repair it on your own. Try and approach the registered company service center to get it verified for internal and external damages.

Be aware that certain damages may not be visible immediately after the failed drop test.

Check the screen first

 In most cases, the screen will easily get damaged even if you drop it from a lower height. Besides if you have dropped it in a bucket of water, then don’t even try to switch it on the back on your own. If you see any visible marks or scratches on the screen, then contact the service experts immediately.

Mac Book may be working well even if the screen is damaged internally. So before you switch on, it is advisable to check.

Avoid plugging in power immediately

The moment you find that the Mac Book is not working you should avoid plugging it directly to a PowerPoint. There are chances that the PowerPoint could get damaged and needs to be replaced immediately.

If the battery charging point is damaged then it could easily damage the power socket as well. If the Mac Book is not working then you should try and press the power button for a few seconds. It is better to rush immediately to a Mac Book expert.

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4 Ways Fintech Is Making Life Easier for Businesses

Fintech means streamlined communication and more convenient financial and banking solutions for consumers. It’s also making life easier for businesses and their customers, too. Combining finance with digital technology, it offers more reliable, convenient, innovative, and secure platforms for facilitating transactions and other services at faster speeds than the brick-and-mortar and even earlier online alternatives. 

Just how, specifically, is Fintech solving problems for businesses of all sizes? There are plenty of ways, from enabling them to accept payments on the go with ease to allow them to offer better customer service to current and prospective clients.

It allows businesses to accept payments — practically anywhere

Finding a way for customers to pay for products via digital technology doesn’t seem like it should be all that difficult, but there are many intricacies. That happens due to the many payment methods available, issues like tax discrepancies in different locations, processing fees, and other issues. 

Fintech has the answer, though, in the form of platforms like Square. A small attachment adapter allows businesses to swipe credit cards and accept payment on the go — even when they’re not connected to WIFI — whether they’re in a conference hall, restaurant, greenmarket, or storefront. Today, many businesses use Square with a stand to replace a cash register, so it’s no longer just for transactions away from their home base.

Stripe is another helpful Fintech tool that allows businesses to accept payments. The major difference between the tools is that while Square is primarily used for payments made in-person, Stripe focuses on online payments usually made remotely.

Securing transactions

Security is a huge concern for both businesses and consumers. Fortunately, blockchain technology has made transactions a lot safer and easier for organizations and people who use it. Essentially, the technology keeps a record of information within a transaction in a “block” that’s linked to other blocks on a virtual chain — hence the name. The blockchain is encrypted and enormously difficult to corrupt because altering one block will affect the entire ledger. 

Moreover, transactions don’t require third-party, intermediary processing, which means they occur much more quickly than they would if they did need an intermediary, as transactions typically do, as well as safely. This is helpful for many types of businesses, such as retail, which benefits from secure, swift transactions. Even fast-food chains like Starbucks and Burger King are accepting cryptocurrency in some locations, with transactions conducted via apps. 

Digitizing currency

Some countries, such as Sweden, are already well on their way to becoming cashless societies. The Harvard Business Review reported that cash transactions under $20 had dropped to 37% in 2019 in the United States, down from 46% in 2015. Digital currency could be well on its way to replacing physical currency for good, increasing efficiency, speed, and convenience. 

Credit card payments are nothing new, of course, but today, more and more businesses are accepting them for smaller transactions. Some are even taking cryptocurrencies such as Bitcoin, which, through blockchain technology, allows customers to pay for purchases without an intermediary to process the transactions. Many small businesses are doing away with cash transactions entirely.

Facilitating payroll

Fintech also offers platforms that intersect with responsibilities generally handled by human resources or accounting. Software such as ADP, HReasily, and even Square will take care of your payroll processing, tax documents, benefits information, and more. 

This can be especially useful for small- and medium-sized enterprises (SMEs) that usually deal with these issues on their own, often spending too much time dealing with the various intricacies of bonuses and tax-filing. Not only does this free up time for SMEs, but it also takes concerns about areas they may not understand or have a dedicated staff to handle fully off of their plates.

Fintech is important for all businesses that depend on customer service, from retail to insurance. It facilitates greater reliability and security, which is essential for an organization’s reputation. In the future, we’ll likely see Fintech touch even more areas of the business world and provide solutions we can’t even imagine, driving increased consumer engagement and trust in brands.

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Stolen Vehicle Recovery with Thatcham Insurance Approved Trackers

The continuous efforts of car manufacturers, tech companies and police forces to combat vehicle theft across the UK led to a steady decline in the number of stolen vehicles between 2003 and 2014. Improvements to built-in vehicle safeguards and enhanced car security systems helped to stop criminals from breaking into and getting away with our precious vehicles. However, in 2014, a simple security oversight with the introduction of keyless entry systems – which were supposed to improve our quality of life – fuelled a drastic increase in vehicle theft throughout the UK. Criminals adapted quickly to the emerging technology, finding a simple and inexpensive way to steal vehicles with keyless entry systems in under a minute, without even needing to touch the key.

This so-called “relay theft”, in addition to the other known ways to break into vehicles, has exacerbated the situation to the worst it has been for years. Since 2014, the West Midlands has seen a shocking 214% increase in theft rates, while London remains the UK’s worst location for theft with a 61% rise in stolen vehicles. However, car owners aren’t totally helpless against these prolific thieves.

Here are some simple tips for preventing car theft:

  • Keep your vehicle locked at all times
  • Invest in effective anti-theft systems
  • Keep your keys safe, hidden away from out of sight
  • Keep your keys in a Faraday pouch overnight as a precaution against keyless theft
  • Choose safe parking locations for your vehicles, even for shortstops
  • Keep valuable items out of sight to not provoke a theft attempt

While these tips should be practiced by all drivers, a skilled auto thief can still get past these security measures and get away with your vehicle. Considering the time and money we invest in our vehicles, it’s worth investing a bit more to install a superior security system to guarantee their safety. High-end vehicle trackers accredited by Thatcham Research can protect your vehicle against even the most skilled criminals on the streets. With effective security measures against theft and a 96% stolen vehicle recovery rate, these sophisticated systems are one of the best – if not the best – vehicle security systems on the market.  

Do you really need a Thatcham Vehicle Tracking Device in the UK?

Unfortunately, the answer to this question is a resounding yes. In 2017/18 alone, 112,174 vehicles were stolen in the UK, and according to the Met Police, 50% of stolen vehicles are never recovered. Unless you have a Thatcham vehicle tracker fitted in your vehicle, there’s a good chance you’ll never see your car again should you fall victim to vehicle theft. Thatcham Research Centre is the industry authority on vehicle security systems in the UK. Thatcham certifies vehicle security devices through careful analysis and a stringent testing procedure and categorizes the approved devices according to the level of security and features they offer.

Reliability and Accuracy

Thatcham tracking devices are equipped with advanced GNSS chips that utilize multiple orbital satellite networks, including GPS, Galileo, and GLONASS. The ability to pick up signals from different satellite systems improves the accuracy of Thatcham vehicle trackers, which helps immensely to locate a vehicle in an emergency situation or if targeted by theft. Even if an adept thief steals your vehicle and drives it to a remote location, your Thatcham-approved tracking device will keep broadcasting its precise location.

Driver Recognition

Vehicle owners are given two encrypted driver identification fobs as per Thatcham standards for Category S5 and S5+ tracking systems. The fobs are vital in detecting a theft attempt if a vehicle is stolen without using the keys. As soon as a vehicle’s engine is started without the tracker recognising the proper driver identification tags, an alert is issued to our monitoring centre. The teams at the monitoring centre will immediately contact you to confirm if a theft has actually occurred, and upon confirmation, our staff will contact the authorities on your behalf and facilitate the recovery of the stolen vehicle by providing real-time location updates. Driver identification has multiple uses for businesses as well; for example, the driver recognition tags can be utilized to prevent unauthorized vehicle use for companies that operate a vehicle fleet.

Remote Immobilisation

Remote immobilization is one of the most powerful security measures against vehicle theft, and especially useful when the police are in pursuit of a stolen vehicle. It allows vehicle owners and on-call teams at the monitoring center to stop a stolen vehicle’s engine remotely, rendering the car useless once it comes to a complete stop. The employees at the monitoring centre can then guide the authorities to the location of the immobilized vehicle with pinpoint accuracy for a safe and speedy recovery. Thatcham-approved tracking systems offer multiple additional layers of security – one of which is that the ignition can be turned off to prevent the vehicle from starting without authorization from the owner.

24-Hour Monitoring Centre

Thatcham-approved vehicle tracking devices are effective against all known methods of vehicle theft, including the all-too-popular relay theft, replicated car keys and the hacking of onboard computers. The 24-hour monitoring center is always on alert for any theft attempts against your vehicle, and the experienced staff on-site will immediately contact the responsible parties to confirm the threat to your vehicle and take appropriate action. 24/7 surveillance is one of the core security measures provided by Thatcham vehicle tracking systems – it ensures that one of the employees is always keeping tabs on the movements of your vehicles, and they will immediately contact you in the event of any suspicious activity.

Conclusion

Vehicle theft is one of the inevitable truths of living in the UK – your vehicle is at constant risk of being targeted by organized criminals and opportunistic thieves. Thatcham approved vehicle tracking systems are designed with the most effective security measures in mind, offering a wide range of tools that are instrumental in protecting your vehicle against theft. They integrate the powerful tools of GPS tracking technology with Thatcham security protocols to provide car owners in the UK with the highest level of security that today’s technology has to offer. With a recovery rate of close to 100%, Insurance GPS trackers are unrivalled in recovering stolen vehicles compared to other vehicle protection systems. Whether you have a high-end performance vehicle or own a vehicle fleet, Thatcham vehicle tracking systems are the best solution on the market against the experienced car thieves roaming the streets of the UK.

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Crypto Exchange Volumes Are Not Accurate

Today, there are more cryptocurrency exchanges than ever before. In fact, popular platforms have started offering whitelabel services for anyone to start a new platform. The way these platforms work is simple. Users who want to buy and users who want to sell come together to trade their cryptocurrency, in hopes of profit. The total amount (in USD) of these trades, forms the daily volume of the platform.

Since platforms like these started becoming popular with the public, daily volumes were a solid method to understand how popular a platform is, as well as its ability to provide liquidity to smaller altcoins.

In time, however, the reported daily volumes started to seem somewhat inaccurate. The top exchanges seemed to be relatively unknown, sometimes even unheard of.

Many traders started to question the validity of those daily volumes. Is it possible that an exchange with a mere 2000 Facebook makes more than $10 million in daily volume? Wouldn’t there be a more active community to support this?

As a response to this inconsistency, the asset management firm Bitwise decided to explore the topic in further detail. The investigation led to a 104-page whitepaper which revealed some shocking findings.

Exchanges artificially inflate their volumes

The analysis of Bitwise led researchers to an eye-opening, yet not shocking, conclusion. Most cryptocurrency exchanges were artificially inflating their reported volumes using a variety of methods.

What did surprise the researchers was the vast amount of platforms engaging in such practices. More than 95% of the reported volume was actually nothing but smoke and air. Non-existent!

Why would these platforms purposefully ruin the reputation of the crypto markets? Well, to understand this, we need to look at CoinMarketCap. The popular tracking platform includes a list of the most popular exchanges’ reported daily volume. The higher this volume is, the more they can request for new altcoin/ICO listings. It also makes these platforms more visible to new investors.

Of course, this misinformation does not serve investors. In fact, it makes the space less trustworthy. So how can one then find platforms that are actually transparent with their customers? Thankfully, Bitwise managed to discover all exchanges that reported the actual trading volumes of their platform.

In efforts of making the findings easier to understand, Paybis created a helpful infographic. Check the following overview to get a better understanding of Bitwise’s findings.

The findings of Bitwise’s research report was disheartening for crypto-enthusiasts. Some even argued that the purpose of this research was to create more FUD in the market. CoinMarketCap, however, validated the findings and introduced new metrics to fix the issue at hand. In late 2019, the company introduced the Liquidity metric. Using this metric as a filter gives more reliable results and helps users better distinguish platforms that are trying to improve their image using shady methods.

A short while ago, CoinMarketCap got acquired by Binance, and the Reported Volumes metric finally started showing information in a more transparent way. The information now looks a lot more realistic and favors the platforms that have been doing all the hard work in the past few years.

2020 and beyond

The cryptocurrency sector is still making its first steps as an investment option. The good news is that the metrics of data collection keep improving, together with the crypto space itself. In time, irrelevant platforms will not be able to sneak into top listings using unethical methods.

Additionally, Binance seems to have set the new standard when it comes to the operational practices of crypto exchanges. Thanks to its multiple acquisitions, it is no longer possible to build a strong brand without being compliant to the new industry standards.

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Why Animation Explainer Videos Will Reduce The Bounce Rate 

Do you wonder why visitors leave your site quickly? Do you feel like someone or something is preventing you from engaging with your customers? If you are unable to relate to your customers or express who your rivals are, it’s your bounce rate in online marketing.

You will only add to their increase when visitors take one look at your landing page and leave in a few minutes. The scenario, no leads, no engagement, no conversion, no sales, and absolutely nothing else! If you want your business to keep going, your Bounce Rate has got to be stopped and significantly reduced. If you want to stop this happening, you need a custom animated explainer video.

According to the company Inovit (inovitagency.com) which is engaged in the production of animated and educational video, a customized explainer video is a right choice for a marketing video that will literally explain to your audience in an entertaining and engaging manner who you are, what you do, and how you can solve their problems.

Let’s look at the reasons why using a powerful explainer video will give you the option to turn your site around and save the day.

You Must Capture Their Attention

Think about this, the human being only has am attention span of 8 seconds! That’s less than a goldfish! That means if you are not paying attention, you are feeding your rivals’ bounce rate.

Worry not, by placing animated explainer videos on your landing page you will capture visitors’ attention very quickly. According to resources, that’s a good two minutes longer than average which is a staggering instant 1500% boost.

Stand above the crowd by creating an impressive, appealing video and add a really nice image to draw in your visitors so they will engage with the video.

Increase Your SEO Rates

The longer your visitors spend searching your website, directly, it will affect your rank with search engines. Keep in mind, if you do not show on Google, it won’t matter how great your service or product is, no one will be able to find you.

Your goal is to keep visitors on your site and turn them into customers. An animated marketing video will be your best avenue because videos are 53 times more likely to show on Google’s first pages than simple text ever will.

Make sure to add relevant keywords to your video’s headline on your site, your blog, and your YouTube channel. Make it easier for your visitors because the more comfortable they feel the faster you can lower your bounce rate down to zero.

Address Your Bounce Rate & Turn Visitors Into Customers

The bounce rate shows off your marketing weaknesses because it shows the number of visitors that did not become engaged with your brand. This bounce rate will also show how you are losing money.

When you incorporate an explainer video that runs for less than 2 minutes, you will have the potential to have customers understand your business ideas quickly and allow them to watch your videos to the end. Also, if watched to the end, you will have 65% greater chances to convert your visitors into customers, leaving your enemies in the dust.

Just remember, an explainer video is the most profitable and inexpensive way to immediately engage your audience. You will appear on the first pages of Google and be able to turn your visitors into very faithful customers.