Category: Development


7 ways to utilize big data for increased profits

The technologically advanced, digital age that we are experiencing has led to an exponential multiplication of data, generated by sensors, online transactions, smartphones, and social media channels amongst other things.

Consequently, big data, the term used to describe the inundation of data, is creating a stir around organizations and becoming the latest buzz word, but is the hype is well-justified?Absolutely!

Look around you; the changing business dynamics have resulted in stiff competition in almost every industry; competition between thriving e-commerce businesses and the conventional brick-and-mortar stores, increasing accessibility to international markets leading to declining revenues for local businesses, multitudes of online businesses offering top-notch services at competitive prices.

In a drastically changing economic environment where companies are vying to gain traction, big data analytics could be the game-changer for your organization.

Smart companies utilize the massive accumulation of data for keen analysis to gain valuable insights into the changing trends, both positive and negative.This crucial information enables companies to make strategic business decisions leading to higher profits, something which was not possible previously with small, isolated sets of data.

Unfortunately, only 23% of organizations are ’smart’ and have a viable big data-strategy, while just19% have access to high-quality data, and almost 15% of the marketers surveyed in Crain’s B2B magazines are still unsure of what is big data.

To make matters worse, most businesses analyze only 12% of their data while the rest of the transient digital information is lost, taking along with it the many valuable insights.

Therefore, to keep abreast with the innovations and gain leverage as an entrepreneur you need to implement a big data strategy to revolutionize your business model and increase profits:

1. Well-informed decision making

Businesses thrive on the astute judgment of their leaders, who try to make smart, objective decisions that are most beneficial for their organizations. However, they are bound to experience an occasional error in judgment and make mistakes.

Moreover, when different individuals are involved in the decision-making process, there are conflicts and difference of opinion.

Predictive analysis of big data enables business owners to come to a definitive solution backed by hard evidence. Also, as the companies analyze more and more data, the actual outcomes are compared against the predictive results which further enhance the analytics engines.

When decisions are based upon concrete evidence, as opposed to personal intuitions, they are more productive for the company in both the short and long term.

2. Gauge customer behavior

Businesses are all about profitability, and profits are acquired by attracting customers. Big data allows you to understand what really captures a customers’ attention.

When consumers interact with a business through emails, websites, phone calls, social media, etc. they provide significant information about their experience with your product or service. They share their expectations with your company and positive and negative feedback about your products; a wealth of knowledge pertinent to customer satisfaction waiting to be explored. However, much of this data is unstructured and unanalyzable by traditional means.

Big data is revolutionizing how companies gain greater insights about customers’ responsiveness by analyzing the accumulated customers’ communications. This helps companies understand their customers intimately and provide them with better services.

According to a Forrester study, 44% of the B2C marketers are using big data and analytics to improve responsiveness while 36% are utilizing it to establish more relationship-driven strategies.

3. Improved marketing campaign

In recent times, marketing strategies have evolved tremendously, and businesses utilize a varied number of tools and platforms to engage customers.

Terminologies like click-through rates, browsing behaviors, social media interactions, online purchase data, etc. have an immense impact on marketing campaigns and the sheer size of customer data collected every day is unimaginable and incomparable to anything marketers had to deal with previously.

Big data can facilitate marketing practices in some ways:

  • It provides insights into the customers; where they are, what their expectations are, how they prefer to be contacted, and much more, leading to a marketing campaign which revolves around customer satisfaction
  • It enables you to understand what drives customer loyalty and retention so you can implement it in your marketing techniques
  • It allows you to divide your marketing techniques amongst the different marketing platforms, depending on the previous effectiveness of each channel, to gain an optimal You can also continuously test and analyze your methods for improved efforts

According to research, 54% of the Chief Marketing Officials (CMOs) believe that, in the long term, big data and analytics will be integral to their marketing strategy, thus, signifying the proficiency of the system.

Hire a marketing leader with a pristine CMO resume.

4. Successful customer relationship

We have already discussed how big data helps expedite marketing efforts and enables businesses to gain valuable customer insights to enhance the overall buying experience. When companies shape their efforts according to the customers’ requirements, they ensure improved customer relationships, with increased loyalty and greater customer lifetime value.

Moreover, Forrester also concluded in a study that big data analytics enhances a marketer’s ability to go beyond campaign executions and focus on establishing abetter customer relationship. Try not to spam your users with a lot of ads on their mobile phones. Subsequently, companies enjoy repeat business, better customer acquisition, and retention rates, leading to increased profits.

5. Consistent business performance

A business’s success depends largely on its employees and their performance. Whether they function individually or as a team, their competence at their jobs directly affects the scalability of the business.

Big data can help drive productivity through evaluation of the employees’ work habits and activities and indicate the areas that require improvements. It can be used to provide constant feedback and create opportunities for continuous performance improvements.

In an interview with the NewYork Times, Google’s head of people’s operation, Laszlo Bock, explained how they accumulate feedback to promote self-motivation. He said,

One of the applications of Big Data is giving people the facts, and getting them to understand that their own decision-making is not perfect. And that in itself causes them to change their behavior.”

Use of big data to endorse self-improvement is far better than a one-off training seminar, as it is an on-going resource for optimized performance.

6. Smarter hiring choices

As mentioned above, big data allows for informed decision-making; one such scenario is when you are hiring new employees.

The tough hiring landscape makes it extremely challenging for the hiring team to choose the most proficient staff. In the current economy, brimming with technological revolutions, highly qualified individuals are integral to a company’s growth yet they are a scarce commodity.

Josh Bersin of Deloitte Consulting highlights this issue in his report on corporate talent, leadership, and human resources and explains that data-driven companies like Google employ big data to develop algorithms which predict the engagement of prospective employees and assists the management in hiring the most competent individuals.

Hard-working, skilled employees, are the backbone of any enterprise, and one of the key components essential to yield amplified profits.

7. Right pricing

Product pricing is an extremely critical aspect which requires great consideration. It is estimated that on average, a 1 percent increase in price results in 8.7 percent increase in operating profits (assuming there is no loss in volume).

In addition, 75% of the revenues generated by a company are from its standard products. However, 30% of the pricing decisions made by businesses fail to deliver the right price resulting in a massive loss of revenues.

When pricing a product, companies decide on an optimal price that the customers are willing to pay. Ideally, they also take into consideration the cost of the competitive products and the value they offer to consumers. But for large enterprises, producing thousands of products, assessing the numerous pricing variables for each product becomes too complicated and overwhelming.

Enter big data. Harnessing the power of big data available in the form of customer interactions enables the companies to price their products, appropriately, resulting in increased profits.

The evaluation of pricing variables is automated to expedite the process. Despite that, the entire process may not be easy and highly complex but ignoring the deluge of accumulated, valuable data is akin to forfeiting the rights to acquire hundreds of millions dollars in profits.

Big data is the next big thing. Employing big data strategy and analytics can supplement your business transactions and expedite every aspect of your business model from staffing to marketing to customer acquisition and retention.

Moreover, studies suggest that the average Fortune 1000 company can:

  • Improve their revenue generations by more than $2 billion per annum by increasing data usability by only 10%
  • Increase return on equity by 16% by enhancing the data quality and improving the ability of the salespeople to access it by just 10%
  • Increase return on investment (ROI) by 0.7%, which equals to $2.87 million, by enhancing the intelligence and accessibility of the data by only 10%

To conclude, if you want to acquire better profits, you should jump on the big data bandwagon to stay one step ahead of the competition.

Author Bio:

About Alma Causey:

Alma is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on



How Technology Is Changing the Medical and Healthcare Fields

Technological advancements, more than anything else, are reminding us just how central healthcare is to our continued existence. More accurately, perhaps, we should say that these various developments improve the quality of our collective lives; in addition to extending it.

The various analytic devices that have sprung up in the last decade to measure practically everything that can be measured are due, in part, to the insert molding process for the medical industry. It’s allowed improvement in devices ranging from the MRI scan, to the EKG machine. Now, with the integration of mobile devices into our everyday lives, apps have been developed that influence everything from exercise to sleep rhythm. As the march of progress continues ever-forward, there are some pros and cons to the extent with which technology has infiltrated our lives.

The Positive Influence of Technology in Medicine

For one thing, the migration of paper documents to electronic format with the establishment of electronic health records (EHRs) has thus far has huge benefits. These include much greater portability, as well as the ability to facilitate medical diagnostics. EHRs connect doctors with very few geographical limitations, which is of tremendous benefit to the patient.

The ability of some apps to operate in virtual space has also engineered advances in telemedicine. Let’s say, for example, you live in a rural area with substandard access to healthcare facilities. Or, you live in a city, but inclement weather has made road traveling temporarily dangerous. This is where telehealth shines, since it means you can convene a conference with your doctor right in the comfort of your own home. In fact, this feature saves you money, too, in case your symptoms and concerns don’t necessitate a physical doctor visit.

Personal Tools for Health

With the advent of the Internet of things (IoT), wearable technology has exploded, too. This includes remote monitoring technology such as health monitoring systems for your heart, lungs, etc; information on the progress of chronic diseases can be relayed electronically to a prescribed healthcare facility. Millions of people already use these kinds of devices; with the pacemaker being the most popular to date.

It’s only becoming more prevalent, too. A recent study – taken in 2018 and reported in the Huffington Post – shows that experts think over 80 million wearable devices for the purposes of healthcare will be in circulation.

While wearable technology is trending, there are also advances in closer integration of our essential medical devices with our lifestyles. Prosthetic leg covers have begun to emerge as a way to transform a purely practical medical object into a personal, fashionable statement. Not only is this making an aesthetic impact, it’s also inspiring positive, taboo-breaking conversations.

Are There Cons to the Prevalence of Healthcare Technology?

As with most advancements, there are also concerns with the growing ever-presence of technology in our daily lives. With healthcare, in particular, there are steps such as the Health Insurance Portability and Accountability Act (HIPAA) that seeks to enhance data security to protect your private medical information. It is purported to be an effective regulatory compliance mandate that provides companies with a guideline on how to keep client data safe. However, this protective measure cannot, of course, ensure that malignant cyber hacks won’t compromise your privacy, or affect any of your wearables that are connected to the Internet.

Concerns That Hit Closer to Home

What about more direct issues that arise from the continued growth of technological devices? Let’s take sleep, for example. This essential activity that consumes more than one-third of your life has been shown to be affected by the various gadgets in the average home.

The blue illumination that signals the powered-on state of most gadgets interferes with sleep. When you think about all the items in your room – the television monitor, computer bus, tablet, smartphone, speakers, etc – then it becomes clear just how many things may be stifling your circadian rhythm. The fact that, if you’re like most people, you go to bed with your tablet and phone, exacerbates the problem. Experts recommend putting all electronics away for up to an hour before you sleep to ensure that they don’t prolong your wakefulness.

In the same vein, these devices keep your brain alert, which is why – for children, especially – it is recommended that they do not have all of their games and apps with them as they’re going to bed. Create an environment in your home where neither child or adult is flooded with wearables and other electronic devices in the hour before bedtime.

Present and Future Uses of Medical Technology

As the relevant tech becomes more advanced, many researchers are turning their eyes toward the use of medtech for things such as genome sequencing. In fact, there are already a couple of outfits – with being the more prominent – that can provide you with information on genetics and heritable traits if you send in a DNA sample (saliva, i.e.). The generalized name for this field is personal genomics, and it could become even easier to do it in the future.

What would be the benefit of this? Well for one, if you have a history of celiac disease in your extended family, then personal genomic sequencing can help you proactively minimize your chances of manifesting it via dietary triggers. Diabetes is one of the most common ailments for which there is a genetic predisposition, and advanced foreknowledge of its likelihood can help you start early in trying to stave it off.

Although, as with any such advancement, there are cons as well as pros; overall, the continued development of technology is a benefit to humankind. It holds a lot of hope for healthcare worldwide, and allows the more fortunate to reach out to the disadvantaged all the world over.


7 Ways to Establish Credibility for Your Business

With many new startups popping up every day, it’s only a matter of time before your business gets lost in the crowd. This is because every established name out there has something new business lack, in particular, credibility.

The very first step to achieve that credibility is, of course, to come up with a professional name using a business name generator. Without a credible name, your business will have a hard time convincing new customer into buying your products or services.

What’s more, stockholders will be even more skeptical before they decide whether it is prudent to invest their money into your growing business. The best way to convince all of these skeptics and eliminate any remaining doubt about your business is by first establishing some credibility and these are the seven ways to do so.

1. Listen to your consumers

Let’s face it, nobody likes it when their opinions don’t matter and their voices fall on deaf ears. As Mike from Bootstrap Business puts it, establish credibility by listening to your customers. Be known as the brand that actually cares. If your target audience thinks something is a really bad idea, consider changing it and let them know you are doing so. For example, just recently EA games broke the record on Reddit by getting the most downvoted post in the site’s history with their post about microtransactions in their new Star Wars Battlefront 2 video game. The backlash was so severe that they have removed micro-transactions completely in the end. Therefore, make sure that your community is behind you or you’ll find yourself with no one to sell your products to.

2. Provide only the best quality products or services possible

Let your product speak for itself. If you offer the best burgers in town, for a reasonable price, it’ll do the marketing for you. Word of mouth marketing is essential for new businesses as this will be the thing that establishes your credibility with your initial customers. Moreover, if you develop a bad reputation at the very start it’ll be increasingly difficult for you to find and retain new customers. Don’t go down that road and offer only the best quality services that you can.

3. Be honest with your customers

There’s nothing worse than blatantly lying to your clients. Eventually, the truth will come out and your credibility will take a huge hit from which it may not recover. If the jackets you’re selling aren’t made of real leather, then say so. If you do, your business will become known for dishonesty and that’s not something that just goes away. In the business world, honesty goes a long way and it’ll do wonders for your credibility with both partners and clients alike.

4. Be reliable

You’re the new kid on the block, you need to prove yourself first. Don’t make the mistake of being all talk and no action. Establish your credibility by consistently being reliable. Let business partners know that they can always count on you to uphold your end of the bargain. For example, reassure them by offering a performance bond to your clients as insurance that you’ll get the job done. In other words, make them an offer they cannot refuse.

5. Get client testimonials

If you’ve been doing business for some time now, you’ve probably come across partners and other business associates on your entrepreneur journey. Chances are they liked working with you and are more than willing to vouch for your good name. Use this to your advantage and put the testimonials of these clients on your website. Just make sure that they don’t have a bad reputation, otherwise, you’ll do more harm than good to your brand.

6. Announce reached milestones

People absolutely love to see progress. Get the hype train going and post about the progress your business has made on the internet. Has your business received a large outside investment? Announce it on your website. One hundredth customer milestone reached? Post it on Facebook and Twitter. Moving to a new office, introducing a new quality management document control and so on and so forth. Whatever it takes to keep the momentum going, just remember to stay positive.

7. Stay active on social media

Finally, get noticed on social media to gain some credibility there as well. Now, this kind of credibility is a bit different but it’s important nonetheless. Social media platforms are a good way to interact with your customers, the main thing is to stay consistent with your tone, so people can get to know you in a sense. For example, look at Wendy’s fast food chain. Their snarky tweets and rough comebacks made their Twitter profile go viral overnight. Now they use this roasting strategy as their social media trademark, it’s what defines them as Wendy’s and sets them apart from McDonald’s and Burger King.

In conclusion, establishing good credibility in the early stages is crucial if you plan on really kickstarting your business later on. Hence, don’t shoot yourself in the foot by offering poor customer service and bad quality products or you’ll just lose the same. Be ahead of your competitors and lead by example.


What Are The Top 5 Software Development Trends For 2018?

Software Development is currently considered the world’s best job. This is because we all use some sort of software in our everyday lives ranging from Wall Street to your living room and oil rigs to video games. Considering these things, 2018 will prove to be an important and exciting for developers and software.

Without additional upheaval, we are presenting 5 software development trends that will govern 2018.

1.  Demand for Blockchain Developers Will Dramatically Upsurge

The blockchain is a constantly expanding list of records, known as blocks; they are secured and connected using cryptography. This technology has dignified to revolutionize almost every industry.

In 2018 it is expected that companies in all industries are going to create apps on blockchain platforms. This indicates that demand for blockchain will dramatically upsurge. According to the various analysis conducted in 2016, the number of blockchain developers worldwide was 5000 only. With the conviction that quantity increased in 2017, nevertheless, it still diminishes in contrast to more than 18 million Java developers. 2018 will prove to be a gold rush for developers who commit themselves to the blockchain, and the majority of them will come away a whole lot richer.

2.  IoT Gets Pushed To The Edge

Wearables like Apple and Fitbit get the majority of the public attention; however, they are just a niche in the enormous IoT ecosystem. Almost all the things are transforming into the data-gathering device; from living rooms to sea oil rigs and from roads to cars. These devices collect the huge quantity of data, and IT companies are researching about the quicker and cheaper techniques of processing it all. This is where edge computing is expected to play its role in this year.

Edge computing utilizes a set of microdata centers to practice data close to the device, or at the “edge” of the system. Giving out on the edge saves money and time from transferring all of the data to a consolidated data center. This means IoT devices will be able to implement quicker actual-time data analytics, despite being in a place that has poor connectivity. This a big blessing for end users.

3.  Cyber Security Reaches A Modulation Point

There are two categories of cybersecurity initiatives: internal and external. Under internal cybersecurity initiative, businesses concentrate on creating security within their software. DevOps teams must concentrate on systematizing security testing into their software development lifespan. This will assist to make sure that susceptibilities are not familiarized during development.

Under external cybersecurity initiative, venture capitalists are overflowing cybersecurity startups with capital, to $3.4 Billion in 2016. As per Cruchbase Unicorn Leaderboard, there were five cybersecurity startups of worth exceeding one billion dollars in 2016. In 2018, we are expected to see more. You can follow CNS blog to keep track of the latest cyber security trends.

4.  Artificial Intelligence Becomes The Basic Need

Forrester forecasts that AI will haze the limitations between unstructured and structured data, and 50% of CDO’s will begin to report straight to the CEO. As a consequence, more than 13% of data relevant jobs on are of data engineers, in comparison with one percent of data scientists. This replicates the requirement for action-oriented, practical data professionals that can unswervingly influence the bottom line.

5.  Virtual Reality Perhaps Go Mainstream

2017 was a complete year of commercially-available, high-end VR headsets. Facebook’s HTC Vive and Oculus Rift commanded the technique in full-power VR systems (as opposition to smartphone-powered systems like the Galaxy Gear VR), but acceptance has been dawdling. Forecasters predict less than one million units to be sold between the two.

However, both of these systems are expected to make big moves in a market in 2018. HTC and Facebook have both decreased the prices significantly on their top headsets. HTC proclaimed a separate headset just weeks after Facebook exposed the Oculus Go. Both of these “lite” headsets will begin at a lower price point to appeal new users (the Oculus Go will begin at $199).


After viewing the discussion above, it can be said that all the software development companies must keep an eye in these trends. So, that they could incorporate them into their business practices while developing a software.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 15 years of experience in Search Engine Optimization, Creative Writing and Digital Marketing with IQVIS. He has worked with several clients from all over the globe to offer his services in various domains with a proven track record of success.


How To Mess Up An App in 3 Steps

It’s so easy to make senseless mistakes when outsourcing the app development process. One minute you’re riding high and feeling like a million bucks when you suddenly realize you goofed big-time and made a huge mistake or three. Hopefully this never happens to you, but it’s possible so pay attention to the cautionary tale we’re about to share with you today.

I imagine you’ll be kicking yourself if you make dumb, easily avoidable mistakes!

Instead of leaving your app development project vulnerable and at risk, learn from our fictional friends and avoid making other people’s mistakes.

So pay attention to a simple three-step process specifically designed to completely mess up your app development project! Once you learn from the biggest boneheads in the biz, you’ll know how to avoid making the same mistakes.

Step #1: Did You Ignore the Time Zone Difference Again?

Our whiz bang team outsourced their app development to an overseas developer with a nine hour time zone difference. Great job! I’m sure they saved a bundle, right? They better have because they just turned their app development project into a living hell!

Guess what? The developer has every intention to work on the project during her normal 9 to 5 business hours. Since her 9 AM starts at their midnight, our crackerjack team is going to have plenty of sleepless nights in the coming months. Congratulations for making such a foolish move! Time mastery is different for each individual.

They may convince the developer to meet them halfway so they don’t have to completely throw their schedule off until development is complete. But there’s no guarantee she’ll do anything to alter her work schedule.

So dear reader, if you do plan to hire somebody outside your time zone, you better figure out how you’re going to effectively communicate with your developer with this huge time zone difference standing in your way.

In a perfect world, your development outsourcer will have at least 4 to 6 hours’ worth of overlapping time during the workday. So you really should steer clear of any developers on the other side of the world. Otherwise you’ll be working while your developer is sleeping and vice versa. You seriously need to avoid this at all costs to spare your sanity!

Step #2: Don’t Forget to Send Your Developer 100 Emails a Day!

Thank God their developer is in another time zone! Otherwise she’d end up strangling every member of our dingbat team if they were within a reasonable distance. The easiest way to force a developer to put a hit out on you is to constantly email questions, whine about silly concerns too often, and constantly ask for different updates – you know, the things you paid this dev to take care of.

By over-communicating with your developer, you may have the best intentions at heart, but you’re actually sabotaging your project. Your developer needs to enter the zone and not be bothered at all during the workday. Your constant interruptions are making it impossible for her to make meaningful progress on your app development project. So if that was your goal, touché! You did a fine job!

Step #3: Testing! Who Needs Testing?

Those sly devils! They thought they’d avoid testing altogether to save a couple of bucks. They failed to put services that do error monitoring in place, and they never even thought about hiring an in-house testers to make sure their app was up to snuff.


Now that they’ve officially launched and their app is actually making some headway in the marketplace, they’re getting dozens of angry emails every five minutes from unhappy customers! Why? Their app has a million bugs, it freezes constantly, and some of the best features don’t even work!

They shouldn’t have tried to scrimp on testing and error monitoring and neither should you. Now they have an angry mob in front of their office with torches and pitchforks ready to burn them at the stake! I bet they wish they bothered to test their app before launching, right? They’ll never make that stupid mistake again, or so I hope.


I hope you enjoyed our fictional three-step app developing process. If you go this route and follow these instructions, you’re bound to waste hundreds of thousands of dollars, develop an app that’s a complete piece of garbage, and piss off every customer you’ve ever had! If you want to go the right direction, high-quality software development, we encourage that more and wish you good luck my friends!