Category: Development

Domestic Chip Industry Adds New Crisis, Two Big Sound Module Manufacturers Fight Inside

Miley on November 15, 2018

As we all know, for the whole Asian semiconductor industry, China has been subordinate to South Korea and in a weak position, and often subject to the United States squeezing. However, the Chinese rise and the country’s strategic objectives make the domestic semiconductor industry has been rapid development after the efforts of several years.

In recent years, the development of smartphones has been calculated by leaps and bounds. Its screen fingerprint technology has received a lot of favor, so far the most popular principle of photoelectric fingerprint technology is to illuminate the finger texture in the form of light, and through the OLED screen panel reflects back to the sensor, and eventually form a fingerprint image and complete identification and authentication. Although there is no advanced high-pass ultrasonic technology, the cost is low and can be widely applied.

The fight inside has been a disaster, GOODIX and SILEAD come to blows

Two of China’s largest fingerprint chip manufacturers, GOODIX Technology and SILEAD Technology, fought a big patent lawsuit on both sides, which had been involved into a total of three A-share listed companies, and the row between them could not be undone. On September 29, Shanghai SILEAD Microelectronics Technology Co., Ltd. announced that GOODIX Technology had formally declared to the Shenzhen Intermediate Court that SILEAD and Shenzhen Tripod Infinite Technology Co., Ltd. had invaded their three patents, demanding a total compensation of 210 million yuan, and immediately suspended the sale of their products.

Influenced by this incident, the holding company behind SILEAD has now stopped falling, and the share price of GOODIX Technologies has plummeted by 5.26%, which can be said to have a huge impact on both sides. In response to this matter, some netizens said: “regardless of the final outcome of the lawsuit, this situation will certainly cause great losses to the domestic voice IC industry, it is really not appropriate.¡± However, there are netizens who believe that there will be progress only if there is a competition, and the dispute over patent infringement on both sides will help to establish a legitimate professional order, and will not present a mixed phenomenon.

According to statistics, since 2017, the global shipments of fingerprint recordable sound module for toys have been gathered in the hands of FPC, GOODIX Technology and SILEAD. The former belongs to Swedish companies, while the latter two belong to domestic enterprises. Among them, GOODIX Technology takes second place with 34.5% and SILEAD takes third place with 6.50%. Therefore, the infighting between GOODIX and SILEAD is likely to allow the FPC to seize the opportunity once again, continue to expand the leading advantages and open the distance between them. And it is believed that it is really what the Chinese are certainly reluctant to see.

It is understood that GOODIX Technology pointed out that SILEAD and Tripod Chip sold a capacitor fingerprint chip made by the former and sold by the latter without authorization. The chip is involved in the scale of three patents aggressed against GOODIX, thus GOODIX raised a lawsuit and demanded compensation and suspension of sale.

China’s USB Push Button Sound Module road is not only about technology and talent. We should also calm down and lengthen the timeline, pay attention to the changes of the times, and keep pace with the times and help each other. Thus, we can create unique advantages and occupy a niche in the chip industry.

Development Insights Martech

Can You Tackle The Web Design Trends For 2019?

Miley on October 19, 2018

Withthenever-ceasing tech revolution, we will see many new Web Design trends in 2019. This web design company shares the expert tips to tackle them.

It’s coming to the end of 2018, and we have been facing a lot more new in the Web Designs and the related trends.

2018 has been the year of many revolutions in the digital trends, and when it comes to website trends, they are never ceasing.

A website is an online presentation of a business and helps to bring new customers to the business.

Thus, it is entirely necessary for any business to have a website design that creates a lasting impact on customers and helps to convert the prospect into potential ones.

However, having a beautiful web design is not pleasing the visitors if the website takes long enough to load.

Google stats say that if your website takes less than 3 seconds to load the visitors will be staying, but if it is increasing then 3 seconds, they are supposed to quit the site.

Stats say if it takes 1 to 3 seconds, the bounce rate increases by 32 % and when it takes up to 5 seconds, the bounce rate hikes up to 90% and it is only going higher with the increasing load time.

The stats will only give you a nightmare, and if you still don’t wake up and understand the trends, you may fall behind the track.

Here, I come up with some of the known, but highly essential trends to tackle with web design in 2019.

1. No Compromise on the Speed

We read it earlier that the load speed of the website is not tolerable by the users.

They only wait for 3 seconds to check if they can visit the website; if it takes longer than that, the chances are they quit the site without seeing anything further.

It seems like centuries passing through the time of visitors if they have to wait and couldn’t get anything by that time. Which, in the result, leaves the worst user experience.

Whether you are a beginner or a completely settled business, it is entirely necessary for your business to maintain the best user experience for your users.

You cannot afford an attractive website if it is not helping any users to stay on your site and bother to see your services.

The websites with beautiful but heavy graphics are going to make the web page load slower and irritate the visitors because they will have to wait long.

It is going to cause a significant loss to the business if your visitors have to wait for the website to load and eventually leave your site with no fruitful experience.

Being an entrepreneur, you need to work on this aspect to shine among the competition in 2019.

If you don’t understand how to accomplish it, take assistance from a reputed web design agency for your website project.

2. Keeping designs flat and simple

Wait, what? Am I asking you to keep the design simple?

Well, Yes and here I will tell you why to adapt to this trend.

It can be seen from the recent past years’ experience that the web design created with heavy and beautiful graphics makes the website slower to load.

Also, it is visible that web designs with neat and straightforward graphics draw more traffic because of two reasons:

It is quicker to load for the desktop as well as mobile browsers
They help to get high SEO value

However, it does not mean that the flat designs are only limited to two dimensions. It is sheerly related to the austereness and usability.

It is an aspect that focuses on making your design clutter-free and increasing the reliability of the website.

However, simplicity doesn’t make it uninteresting. You can get the website design development service that is smart enough to make a web design which is simple but elegant at the same time.

You can get the graphics design services those understand the best contrasting colors and appropriately visible and beautiful fonts and settle them as per your business website requirements. You can use this free sunflower svg bundle to create vibrant yet quick loading graphics.

3. Making Mobile Responsive Websites

It is only unnecessary to describe how much have the mobile phones taken over the technology.

No matter what the age of a person is, he or she is engrossed in the mobile phones more than the desktop computers.

Thus, pointless to explain how important it is for the businesses to get the Mobile Responsive Website Design Services for their business.

This has been an ideal trend now that every business chooses to have responsive website design services to be able to cater to the vast population group regardless of the type of devices they use.

Responsive website design means that the site can adjust as per the size of the device screen from which the user visits it.

It adjusts the website to be able to perform with the same efficiency even on mobile with which it delivers on the desktop.

If you are a start-up business and are not keen to invest highly in the design, you can take assistance from many of the best website design companies for small business.

4. Grid Layout

Grid layouts are the ones that we have been using since ages of the outdoor ads.

A grid system helps the website design company to maintain the alignment of the images, content, headlines, CTA irrespective of the medium they are working in.

Grids were kept out of the web designs for a long time making them more sloppy. It made users only to focus on the essential parts of the page.

However, later with the time, Grids came more into trends because of their look being different from other websites and at the same time not appearing as sloppy.

The designers at any responsive website design company can achieve this by breaking the grid pattern and cleanly planning the asymmetry.

Smart web designing company sites use the grid layouts differently by unusual placements, different colors & textures, irregular patterns, white space, and creative content.

These designs easily catch the users’ eyes and keep them engaged with the website with the delightful user experience.

5. Shapes

When it comes to designing, how can we forget about shapes on the web design?

In the tug of war between the flat designs and grid layouts, we see a simple yet an elegant trend of shapes shining out.

While keeping the design simple, the geometric shapes still give it an essential beauty to differentiate from a simple flat design and not making it a heavy loading design.

It is like a bridge between the flat design and grid layout giving the users an eye-soothing experience yet keeping them on the track with the website to focus on the essential aspects.

Smart website design development service providers know how to use this design element and fit them according to the personality of the business.

Like colors, shapes also represent emotions which the best website builder for small business also understands and delivers the design that looks like the complete online representation of the company.

6. More Advancements

The first advancement I will talk about is Video Backgrounds.

You might be thinking that just a minute ago you read that load speed is such a significant issue in the website conversion, but again I am discussing the videos on the websites.

However, regardless of the speed issues, Video backgrounds have shown up as more promising to boost up the conversion rates.

Videos have proven to be more interesting than text or images ever and hence if you design a website with an impressive video background, it is going to break those glass ceilings for your business in 2019.

Second, I would discuss Bots on your website. This feature is a very new yet useful element bringing a huge curve on the Web Design graph.

A chatbot on your website is always intriguing and bringing high conversion rates.

These chatbots encourage the visitors to talk to you or submit their queries on your website; which in return can bring your business a potential customer.

The top 10 website design companies across the world have mastered this skill and are up with innovative ideas to include in this design trend always.

Conclusion:

Well, these are some handful of the trends that we will see in the coming year 2019.

No one knows what the future is about to present to us. However, being future ready is what a business should always do.

Thus, it is quite advisable to hire a responsive website design company which can help you with the required website design development services.

Here, we come up as one of the Best Web Design Company in India providing effective web designs at the competitive website design India price.

Author Bio:

Manan Ghadawala, the founder of 21Twelve Interactive – one of the top Web design and Development Company in India and the USA, himself, is a seasoned Web Developer along with the extraordinary leadership skills which he applies to every project. He is a fantastic leader who stands as a backbone to his team and the company to achieve the desired success.

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The Constant Evolution of Voice Search

Miley on October 12, 2018

Technology is all around us, and there is no escaping it. The best thing is that it is continually evolving as technological breakthroughs are seen almost on a daily basis. One of the technologies which are getting better every day and making our lives easier is voice search.

When Did It All Begin?

More than half a century ago, IBM introduced IBM Shoebox which was the first speech recognition tool. The father of voice recognition devices was able to recognize 16 words and the digits from 0 to 9.

Mostly implemented by mobile device manufacturers, today’s voice technology gives users the ability to do online searches, find information about products, ask questions, ask for directions or for the weather forecast, and many other things just by talking to a device.

How Does Voice Search Work?

First of all, it processes and transcribes the human speech into text before analyzing it in order to detect questions and commands. After that, it connects to external data sources such as search engines to find the relevant information and translates that information into a digestible format to fulfill the user’s intent.

What Are The Best Voice Search Engines?

There is a continuous battle between big players to make the best voice search engine. This is good news as voice search assistants are becoming more and more sophisticated, thus making our lives easier. Let’s take a look at the top brands manufacturing these devices.

Google’s Google Assistant is powered by AI and is primarily available on mobile and smart home devices. It was launched in 2016, and the thing which makes it different from its predecessors is that it can engage in two-way conversations.
Microsoft’s Cortana was released in April 2014. Available in multiple languages, it has the ability to set reminders, recognizes a natural voice, and answer questions by using the information found on Bing.
Amazon’s Echo has many capabilities, such as voice interaction, music playback, creating to-do lists, and streaming podcasts, to name just a few. The best thing about it is that it can be extended by installing other functions which are developed by third-party vendors.
Samsung’s Bixby is a voice-powered digital assistant introduced in 2017. It is a major reboot for S Voice. Aside from being used on smartphones and other mobile devices, Bixby is included in Samsung’s Family Hub 2.0 refrigerators, which are the first non-mobile products to include a virtual assistant.
Apple’s Siri is part of its iOS, watchOS, macOS, HomePod, and tvOS operating systems. It works by using voice queries and a natural-language user interface to do actions such as answering questions, checking for information, navigating, and many other things.

What Lies Ahead?

As of January this year, around 1 billion voice searches were made per month, and in the next couple of years, 50% of searches will be made using the voice-enabled technology.

It is also predicted that in the years that follow the voice recognition market is going to experience huge growth, with an estimated $601 million in 2019 only.

Conclusion

We can definitely say that the future of voice-enabled technology is bright. The constant need for improvement is the driving force that makes companies produce the best voice assistants out there. Both the companies and their customers bear the fruit from it.

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Ways To Prevent Mold Formation In HVAC Unit

Miley on October 9, 2018

If you fail to maintain your HVAC unit, the chances are high that it will grow mold. This bacteria and fungus then might get pumped out right into the air that you, along with your loved ones, breathe. This could result in you being the unwanted victim of respiratory problems and allergic reactions. So, it is time to learn how you can actually prevent mold from growing in the first place. If you have already been a victim of such an issue, you should consider getting professional cleaning booked in, be it via Willard Power Vac or any other service provider. But, by following the following simple and easy steps on a daily basis, you can prevent the formation of mold and avoid this issue altogether.

Make sure to clean your system whenever you get time:

The first step in this regard is to check on the cleanliness of the current HVAC system. Look for any of the areas which are damp or leaking. And then you have to confirm it by placing the right air fitters in those areas. The experts from reputed centers are here to help you with the cleaning of the air duct in case you are completely unsure of where you might want to begin with the unit. To prevent the formation of mold in air ducts, you have to keep a note of this point for sure.

Get yourself the best humidifiers as available online:

The addition of some terms like humidifiers, standalone heaters in homes and fans can help in regulating humidity in the air. It can further help in cutting back on the mold growth to a great extent. You have to buy the best humidifier, which will match your requirements well. Purchasing the best one can cut back down on how much you might have to spend on the cleanup services otherwise.

Keep the windows and doors closed:

Whenever the weather remains warm or damp, avoid opening doors and windows all the way around. Giving chance to the outside elements to enter your place can increase the level of moisture inside your house and that will affect the HVAC system to a great way. Shutting down the doors and windows will help in minimizing the air duct cleaning ordeal and will also help the system to remain clean and free from molds, if not more. As the products are not getting way too exposed to elements, so things are designed to act in your favor for sure.

For the concluding note:

Once you have learned the easiest ways to keep the molds from forming, you should start working on it now. To be on the safer side, keep the numbers of the experts handy. These professionals are licensed and they have a certificate to prove their worth. They know what they are doing and always ready to help you in the best manner possible. Once you have contacted the team for help, there is no need to look for any other secondary service. If the mold infestation is way too much for you to handle, then let the experts be your guide for the day.

Development SaaS

3 Ways Mobile Apps Are Revolutionizing Entertainment Industry

Miley on October 8, 2018

In last five years, Mobile apps have dominated the world with its powerful solutions and superior services. From live cricket scores, food and online shopping to games and health management, there is rarely something where mobile apps would not help. Prevalence of mobile app technology has swept through the smallest corner of our life, creating digital solutions even in the entertainment and media industry.

With consumers expecting easy-to-use and seamless apps, entertainment domain is also experiencing an unforeseen transformation. It is evident that by now different entertainment segments relies on the mobile app revolution mainly due its convenience and usability. So how exactly mobile apps are revolutionizing entertainment industry?

Discussed here are 3 primary ways mobile apps have significantly changed entertainment space.

Updates and trends

Social media has developed a virtual hub of realities that eloquently displays the expressions of global communities. In the absence of social media platforms, it was quite a challenge to monitor and discover the latest hot trends in the relevant market. With a powerful disruption of social media, human society realized the importance of digital technology and began to share their mind with the world, which in turn resulted in honest valuable trends.

Social apps have a dedicated, most updated space for suggesting trending topics. Entertainment apps keep popular movies, music, shows and games embedded in a trending section for users to view what is making a rage. Due to such instant updates and recommendations, entertainment is accessible and available anywhere for anyone. This is why entertainment app development companies are working passionately to optimize user experience within apps.

Information-driven engagement

Mobile users are predisposed to interacting with social media platforms for a daily dose of news, updates, life hacks, and tips and more. It is not a surprise that people quickly check the homepage wall of Twitter, Facebook, and Instagram as they are the best reliable source of authentic information. Entertainment apps integrate social posts to enable users to share useful media information on the platform.

Apart from these, video content leader Youtube also facilitates a unique, highly engaging and visual platform for exploring creativity, information, and entertainment. It has innovative features with individual channels, vlogs and more. Engagement is the crucial essence of entertainment mobile apps that allows users to interact with their favorite artists and idols and know more about them. Businesses can thus interact with their customers and address their requirements with more confidence.

The scalable capabilities of platforms

Many YouTubers make videos to show off their product or to review one for example a fitness blogger selling their fitness program, gamers reviewing games and certain pranksters using different tools for pranks such as a prank call app, loaded with pre-recorded voice lines. This proves to be an effective way to educate and entertain their subscribers.

Entertainment app platforms are equipped with the superior capability to suit business needs and user perspective. Today’s apps are integrated with movies, music, live streaming experience as well as gaming to deliver exceptional user experience. Scalable platforms complete with all the vital features also create a potential opportunity for artists to bring their talent in public and reach the audience.

Application development is less complicated with many readymade platforms introduced now and then. Due to many incredible features in place, users have a lot to gain by leveraging the scalable app platforms focused on enabling users to share their content online on any platform to exhibit their flair. These entertainment applications set a comprehensive flow of content including articles, videos, blogs, and other rich media, which further enhances app’s usability for entertainment purpose.

Most popular Entertainment apps

NETFLIX

NetFlix has risen to be one of the most sought-after entertainment platforms for a viewer who rely majorly on their mobile devices for distraction and amusement. It is enriched with unlimited fun movies, dramas, and comedies and also connects with TV. It has quickly changed the satellite TV market, is the world’s 10^th largest company.

SPOTIFY

Spotify is another phenomenon in the world of music services and allows users to browse through songs and listen to their favorite music from favorite artist legally and save them offline. The app is highly successful with more than 24 million existing users.

Future promises

Like all other industries, Mobility is something that has swept deep through media and entertainment, bringing a new shape and dimension to its sphere. Technology translates into opportunities, especially for businesses that look to capitalize greatly on digital solutions to develop consistent growth potential. By integrating IoT and Wearable technology, entertainment mobile apps are likely to experience a much brighter future. Businesses should adopt more capable technologies such as VR and AR to make entertainment more engaging and influential.

Conclusion

Mobility has become the need for any business to reach expected growth target in the relevant market. Entertainment and media market has transformed its structure in the last couple of years by shifting to digitalization and enhanced user engagement based on the precise understanding of user behavior. We hope entertainment mobile apps will continue to amaze and fascinate more users in the coming days.

Author:
Helena Spaculus
https://www.spaculus.org
info@spaculus.org

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Increasing Sales of Online Fashion Store with Instagram Marketing

Miley on September 30, 2018

Acceptance of online fashion stores is increasing these days. With the advent of time, people are getting comfortable as well as accustomed to online shopping. As a result, they want more convenience in online-based shopping. It is a difficult thing to shop for fashion items, especially clothing items online. With the advent of many well-developed e-commerce websites for fashion clothing items as well as accessories, it has become simpler for the buyers to find products as per their preferences or choices. Along with adopting some essential changes to the e-commerce website for selling fashion items, businesses have to focus on business promotion or marketing to gain more traffic as well as visibility. For online marketing of fashion e-commerce store, different social media platforms can be used. Instead of conventional marketing, social media marketing works well for the online fashion stores. Now, different social media platforms are there. There are Facebook, Twitter, and Instagram. These are the major platforms. Along with them, a lot of other social media platforms available. Using Instagram has certain benefits in the process of social media marketing. It can increase sales and give better profitability to your business. Here is a guide for you in this matter.

A Perfectly Created Instagram Account

It is to be noted that Instagram marketing would be successful once the foundation is strong. This is simply comparable to a building structure. If the foundation is not strong, building structure would not be strong. So, the foundation has to be strong enough. To work on the foundation, different strategies and expertise are required. To make the foundation strong, different techniques should be adopted. To create an Instagram account, you need to follow the basic procedure of signing up. Once you register with your account, you need to follow some simple measures. Here are the things that you need to ensure when you are creating an Instagram account. Make sure that you are following the steps as mentioned below with perfection.

Profile information: The profile should be stuffed with all the necessary as well as crucial information. It is important to understand all the things that are required for showcasing information on your profile. Right from the bio section to the contact section, all section should be stuffed with genuine and useful information.
Display Photo: A business profile on Instagram is not complete without a good display photograph. You need to make your profile photograph complete with the right selection of the display picture. Make sure that business profile picture for your Instagram account should come with business logo or emblem. It helps in creating brand awareness.
Verified Profile: You need to verify your business profile through proper documents. Not verifying the profile would not stop the copyright violation issues.

Once all these things are done, you are ready for an Instagram marketing job. Now, this job has to be conducted with perfection. The first step is planning. You need to chalk out the blueprint for the Instagram marketing campaign. Once the blueprint has been created, you need to go for the process of business marketing to enhance traffic for your website and eventually enhance your profitability. In order to learn more about this matter and to get brilliant social media marketing services, you can get in touch with Gramista.

Sharing Fashion Related Photographs and Contents on Instagram

Content is the king in the field of business marketing. You need good content to make the process of Instagram marketing seamless. You have to work on your content with more dedication. The aim should be developing seamless as well as lucid contents. When it comes to Instagram marketing, visual contents are used more than text-based contents. For visual content, you need to be unique just like the text-based contents. Basically, using photographs from other without permission may drag you into trouble. Using copyright protected photographs is a serious offense. So, it is important to create or craft contents with perfection. Now, when it comes to promoting fashion related website, you need to focus on the fashion domain. You need to focus on sharing contents that are related to the fashion industry. Popularly, businesses share photographs or their products on the Instagram account. Make sure that the products are showcased in a creative style. If they are not shown in creative style, they will not draw the much-required attention. It is also a good idea to go for a professional photo shoot with models for various fashionable garments and fashion accessories. Combination of all these things will help your business immensely.

Share Fashion Tips

The basic aim of Instagram marketing should be sharing such posts that can draw engagement. You have to engage the fans or followers on your social media activities or posts. Sharing the fashion tips is helpful in this regard. Your followers would love to get some unique and advanced fashion tips. They would love to get some great tips regarding usage of various fashionable accessories. Many businesses sell innovative fashion items, and people do not know how to use them properly. Videos can be created to show people how these accessories can be used to appear more fashionable. Overall, different techniques and methods can be tried to create awareness and share useful tips among the followers. If followers start getting something worthy from your regular Instagram posts, they shall keep in touch with you and encourage others to follow you. This is a common way of driving more revenue.

Celebrating Festivals with Discounts

Every buyer loves discounts and freebies. So, it is a great thing for the buyers, if they are offered freebies, especially during the festive seasons. To announce various discounts and freebies, you can use Instagram profile of your fashion e-commerce store. You need to create posters or interesting text contents to promote various offers and other related things. In this way, you can gain more potential buyers for your store, and that would eventually result in high revenue earning.

Author Bio

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. To know about Instagram marketing, you can follow his articles and visit Gramista.

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How Technology is Changing HR in Startups and Big Organisations

Miley on September 29, 2018

Companies spend a lot of money managing human resources. HR is big business whether you’re a small business, startup or a giant multinational. If you don’t get your HR right, you won’t have the right people working for you and you’ll end up failing. When it comes to HR spending, it’s obvious that the way businesses spend is changing. Nowadays, the startup, as well as the big company, is looking for technology – it can help companies save money. HR investment is particularly flowing towards human resource management systems, especially if the technology is also utilizing things like cloud computing and artificial intelligence. With investments clearly considering technology in HR to be such a beneficial force, what is the actual consequence for HR? How is technology changing HR in startups and big organizations alike?

Providing opportunities to outsource HR

One of the major ways technology is transforming HR is by making it another aspect the company can outsource. Outsourced HR has not been possible previously in a way that would have made it effective and beneficial. However, both startups and larger companies can now easily let third parties run the HR system. Technology can deal with most HR needs efficiently these days. Automated learning, artificial intelligence, and cloud-based platforms mean you don’t need a whole department to look after payroll, onboarding or even recruitment. Instead, the modern human resource management system just requires a few HR professionals to manage even large employee portfolios. Automation will provide companies with an easier and more cost-effective way of running HR. This doesn’t mean internal HR departments would come obsolete. It just means that organizations don’t have to build gigantic departments any longer and waste resources on professionals whose services they might not require on a regular basis. Instead, departments can become more productive and scalable, allowing companies to focus on the most crucial matters and to help the HR workforce they have to become more professional.

Improving HR’s understanding of employee wellness

Having an organization full of happy and healthy employees will mean the organization has a motivated and productive workforce. In the modern world, employee wellness and wellbeing are the most important things HR has to cover and technology is improving their understanding of these issues. Due to cloud-based technology and increasing focus on behalf of the human resource management systems to cover issues of wellbeing, employees and employers are better able to take charge of their health. The focus is flowing towards simply steps like allowing people to manage their healthcare insurance choices through these apps to promoting healthier choices. There is even emphasis on monitoring employee wellness with the help of wearables. By integrating some of these technologies with the HR’s human resource management system, companies are able to better assess how employees are doing, what kind of help they might need and how to support a more productive workforce.

Training the next generation of workers

Technology is having a huge impact on society and it’s changing many professions on the go. It’s only natural for HR to adopt a technology, as this can ensure the workplace as a whole is taking on this digital revolution. Many employees are entering workplaces that do not look anything like they did a few decades ago. However, for many millennials, technology might not have been part of training and certain digital aspects of the workplace are not something many of know prior to just trying them out. HR’s role has always been to ensure the workforce is up to the task and it has the right tools to operate with. In the modern world, this means helping employees embrace and use technology. The cool thing about this digital revolution is not that HR has to help educate employees but also the way they can train. This is because of the way human resource management systems have adopted cloud-based training as part of their appeal. HR doesn’t have to do traditional classroom and course-driven approach to developing talent. Instead, everything can happen according to the employee’s abilities and time. You can provide more personalized talent with modern technology, ensuring employees only learn what they need and do so at a time that allows them to be effective and productive.

HR success comes with the right technology-adaptation

HR is the key to business success and startups and big organizations alike need it to thrive. However, HR doesn’t just stay the same and technology can play a big role in shaping how HR works at any given organization. By staying on top of changes in technology, companies can also ensure their HR departments are effective and pushing them toward success.

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Improving Your Customers User Experience: Micro-Interactions

Miley on September 26, 2018

One of the most important statistics in the world of marketing is the fact that a present-day internet user has a shorter attention span than a goldfish. That being said, you need to understand how to make them engage with your brand and your website without distracting them from your main objective, making a purchase, subscribing or further exploring your domain. Making your audience phase through pages and pages can be quite lucrative for your overall rank, yet, it really doesn’t do much to boost the overall user experience, especially if your loading time isn’t that impressive. Fortunately, with micro-interactions, you can do just that. Here are a few tips and suggestions.

1. Highly intuitive

The first massive advantage of the improved customer user experience through micro-interactions lies in the fact that they are incredibly easy to use. Think about the ‘like’ feature on Facebook. This universal symbol is more than a clear indicator of what the actual function does, yet, this is not your only option for micro-transaction implementation. In a lot of cases, the micro-interaction has a confirm button, which allows you to reverse the action before others are able to see it. Without this finality, your audience might be more content with playing around with your website, seeing as how they are confident that their interactions stay private until they deem otherwise.

More importantly, you need to understand that it is not a job of a micro-interaction to change the way your audience’s brain works, it’s only there to capitalize on this symbolism and association patterns. As we said, thumb up and heart were always positive symbols while the ‘x’ symbol, a broken heart, a minus or a thumb down always indicated something negative. Emoticons can also be quite efficient, seeing as how they have a simple graphic way of displaying approval and disapproval. Overall, you should study these behavioral patterns if you’re to connect with your audience.

2. Sense of control

As soon as they enter your website, your audience is in your domain, which is what robs them of some of their control. Sure, they’re there by their own will and they can shuffle through your offers, however, in order to make them really feel welcome, you have to show them that they are the ones whose actions matter the most. Any form of interactions can get you a part of the way but according to the guys from the digital agency from Melbourne, you can make all of these micro-interactions into a breadcrumb trail towards your CTA (call-to-action) button. After all, it’s much easier to make your audience interact with the most important element of your page if you’ve already persuaded them to do so several times over in the previous two minutes.

3. No need for the loading screen

The greatest advantage of micro-interactions is that they don’t require you to reload the page. Think about the Instagram ‘like’ button which immediately shows a red heart symbol (as opposed to the empty heart icon) when you click on it. Sure, interacting with your website in a different way would also be a probability, yet a loading screen can be a potential deterrent. By relying on micro-interactions, your pushing the biggest obstacle out of the way.

4. Keeping your users entertained

Depending on the content of your landing page or your platform, you might have a hard time keeping your users entertained. This is where micro-interactions come in, seeing as how they give your audience something to do every step of the way. By evoking emotions or using interesting animations, you can take this one step further.

5. Avoids unnecessary confusion

While this may not seem like that great of a deal, avoiding unnecessary confusion definitely improves your user experience. For starters, whether or not you’ve clicked a certain button shouldn’t be a concern with micro-interactions. On the other hand, if they’re poorly integrated or non-responsive, this could turn into an even greater problem.

Fortunately, most micro-interactions respond instantaneously, leaving your audience without a shred of doubt in their mind on whether or not the website received your order. Delayed reactions are even worse, especially when clicking twice on the same button has the potential to undo your first action. Overall, micro-interactions can be much more efficient at avoiding unnecessary confusion.

6. More reliable feedback

Due to the fact that micro-interactions make people more eager to interact with your website, you also get a more reliable feedback and an easier access to all sorts of user-related information. Most people automatically assume that we’re talking about the way in which your audience responds to your content but this is just the tip of the iceberg.

Sure, micro-interactions are great, however, each intractable element you add to your page requires some additional resources. In this way, you get to see first-hand, which of these buttons are audience-favorites and which, they could easily live without. In other words, you’re using micro-transactions in order to alter your own micro-transaction strategy.

7. More efficient instructions

Finally, learning of the example is probably the most efficient didactic method, yet, a lot of people are still quite reluctant to do so. Fortunately, with the help of micro-interactions, your users can get an emulation of using your app or platform in a safe, learning-friendly environment. Sometimes, simply highlighting or flashing a button that your audience should click next can help make this learning process more seamless. Moreover, this can help gamify the entire experience of using the app, which is definitely a trend that goes ever in your favor.

In conclusion

The best thing is the fact that these seven aspects aren’t the only ways in which micro-interactions stand to improve the overall user experience. Sure, no matter how ingenious, these features don’t have the power to make or break your brand, yet, they do act as powerful enhancers. In other words, they can make all your efforts better and more relatable, which is what your web design efforts and your digital marketing campaign are supposed to be all about.

Development Insights

10 Traits to Look for When Hiring A Right-Hand Person for Your Business

Miley on September 24, 2018

Many of the world’s biggest companies were founded not by one entrepreneur, but by two or more partners who shared the same vision: Warner Brothers, Hewlett Packard, McDonald’s, Apple, Google, Ben & Jerry just to name a few. Of course, all of them had to overcome rough patches along the way, these examples show that two heads are better than one and that a business can accomplish great things if it’s ran by partners who complete each other.

If you’re an entrepreneur with a big dream, you shouldn’t feel at a disadvantage because you didn’t happen to meet your business partner in childhood and you didn’t go to college together. In many ways, hiring a right hand to help you run things in your organization is better, because you can look for traits that indicate they are the best possible match:

Experienced

It’s not impossible to succeed in the business world without prior experience, but the few success stories we can give as an example are actually quite scarce. In most cases, lack of experience leads to costly mistakes and you might not get a second chance to apply what you’ve learned from them. An experienced business partner can help you avoid them by providing valuable know-how, advising you on fiscal matters and providing market insight.

Supportive

Business partners should have each other’s backs. The right hand you are looking for has to believe in your talent and support you along the way because this is the key to achieving success. According to psychologist Sherrie Campbell, a partnership based on support increases trust boosts motivation and helps you stay positive in spite of setbacks.

Patient

In business, success rarely comes easy. It might take years of trial and error until you manage to develop that brilliant product or until you find your first customers. The person you choose as your right hand has to be patient and stand by your side for as long as you need. There is nothing wrong with wanting to work quickly, but this shouldn’t come at the cost of compromised production or rash decisions.

Dedicated

No matter how many qualifications a person has, they won’t help you if they don’t believe in your goal and aren’t dedicated to seeing it become a reality. Look for commitment in your business partners and you won’t regret it.

Visionary

The world’s greatest inventions were created by people who were visionaries and had the courage to think outside the box. Find yourself a business partner who isn’t afraid to think upside down and challenge the status quo.

Hard-worker

Success often comes at the cost of countless sleepless nights, never-ending brainstorming sessions and hours of pitching over the phone. Your partner has to be willing to do all this and work harder than every other employee when the situation calls for it.

Communicative

The way you communicate with your business partner is essential. Not only do you have to be open to each other’s ideas, but also accept positive and constructive feedback. Without communication, you won’t know what’s wrong and you will not make the most out of your collaboration.

Kind

In the business world, the power of kindness is underrated. Contrary to how popular media pictures executives, you don’t have to be ruthless and cynical to succeed. A partner who cares about the needs of employees as much as for the needs of the business is really valuable, so score that during the interviews as well.

Proactive

Proactivity is the trait of people who anticipate change before it happens and know how to react to it. Proactive people are those who have initiative, adapt in challenging situations and have a results-oriented attitude. Instead of having a passive mindset, where they wait for things to happen and then sit back as idle observers, proactive people try to anticipate and prevent problems and when they occur, they actively try to solve them.

Integrity

And last, but definitely not least, your right hand should act with integrity in all business matters. Associating yourself with someone who acts by unorthodox practices and is willing to cut corners for the sake of profit is very dangerous and could put your business at risk.

No matter what you are looking for in a right-hand person for your business, remember that the two of you should be compatible. Finding the Steve Wozniak to your Steve Jobs might take a while, but you should never rush your decision and you should only go with someone you can trust. Whether you are choosing an SEO agency or hiring an employee, integrity is paramount.

About the author

Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics. a Los Angeles Signage Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

Development Insights

MVP Development for Mobile App: Things to Know and Principles to Follow

Miley on September 21, 2018

Building a successful app with everything fine-tuned and designed to perfection is a strenuous task requiring years of creative effort and continued focus. The fact that seeing your app alive on app marketplace will take months is enough demotivation for many of us. What about creating and launching an app in a jiffy? What about quickly building an app that perfectly holds together your idea with a straightforward execution? Well, that is precisely what MVP development is meant for. MVP apps give you the pleasure of making your app lives much earlier.

What Is Minimum Viable Product (MVP) all about?

So many tech startups are mushrooming these days with brainstorming new and innovative app ideas. They have fewer resources, less money, and less manpower to take care of a large development project. But in a highly competitive and quality-focused app market, they cannot settle for less. With an ambition to stay ahead of the competition, they cannot settle for a sloppy app. The only solution is to build a minimum viable product (MVP) with few and most important features and the basic app idea executed to perfection. This urgency of the quick launching of apps with relevant features makes MVP a credible option now among many developers. For example, app developers in India the emerging market now considers MVP crucial for staying competitive. Because faster development cycle helps them stay ahead of the competition, where one of such solution worth checking out would be flutter development. MVP or minimum viable product in the context of mobile apps refers to the essential app with core features, design and user experience that expressly define the uniqueness and utility of the app. All other additional features or value-additions or design enhancements can be done upon this basic app built with MVP development principle. An MVP is neither the beta app version nor they are actionable app mock-ups. MVP apps are not also minimum featured apps unless it carries the principal app idea throughout.

Why develop an MVP app?

We have already seen that MVP mobile app serves mainly as the starting point for an app development project. The MVP app is the basic approach to shape an idea into a well-featured executable app. The enterprises can build MVP apps quickly, can assess the potential of the app idea without taking too much strain and can keep the cost lower at the initial stage of development.

Let us now have a look at the key reasons to go for an MVP app.

An MVP by boasting of the important app idea and quintessential UX element can help to launch a fully functional app in minimum time.
Taking less development time and costing too little MVP apps offer minimum development risk.
MVP app easily allows assessing the app idea through original market presence and user interactions.
All the guesswork and assessment without material grounds are no longer needed thanks to the option of building an MVP app.
An MVP also helps a business getting feedback of customers and all associates after launching a fully working app, not without it.
When people can’t decide about the features that suit their needs most, you can build a few MVP variants and help them make their choice.
MVP apps being stripped of the unnecessary elements are more performance-driven and least vulnerable to errors and bugs.
As the basic version MVP app always remains open to get better with subsequent development efforts.

Features and aspects that make MVP apps stand out

To beat the cut-throat competition in app marketplaces the developers and strategists always need to come with something genuinely viable, useful, unique and relevant for the users. This is why, shaping the basic app idea into a viable product is more important than building a fully-fledged, feature-rich app. This precisely makes MVP a commendable alternative. There are two basic sets of features, respectively as the user application and the admin panel. For the first one change can be necessary for contents and to meet the norms of respective platforms. Rest of the features in an MVP app depends as per the industry and niche. Let us describe features of MVP apps of various niches.

Features of E-commerce MVP app

Some key features of an MVP e-commerce app include the following.

Payment gateway with different options like credit and debit card, net banking, Cash on Delivery, PayPal, etc.
Navigation menu by-products, categories, and subcategories.
Ecommerce Cart
Customer registration and profile management
Order history management
Product page along with relevant filters
Product rate, reviews, and recommendations

Features for MVP food delivery app

The typical key features that any MVP food delivery app cannot do without include two basic sets of features, respectively for customers and the restaurant or food chain admin. Let’s have a look at these features.

Customer-side features

Geolocation and integrated map
Order list
Payment page with multiple payment options including credit and debit card, net banking and Cash on Delivery
Search option for food and restaurants with various filters
Restaurant profile and menu
Cart management
Notifications about order and delivery status

Restaurant-side features

Restaurant profile page
Menu page
Manage orders
View balance
Order history and analytics

Features for social network MVP app

If you are going to launch a social network app with a minimum viable product (MVP) features, the key elements that you need to ensure include the following.

Newsfeed
Registration, profile and timeline management
Friends and follower management
Creating posts
Tagging and hashtagging
Like or reactions to posts
Sharing posts
Reporting posts and profiles
Event-oriented notifications
Social bookmarking

Conclusion

So, the minimum viable product (MVP) is to boast of faster development of a useful app with all the most relevant features. Instead of opting for so-called cool or stunning features the MVP app of any niche concentrates principally on relevance and accordingly chooses the irreplaceable features that make it meaningful for the users.