Month: May 2021


How is Machine Learning Useful In Mobile App Development?

Currently, the evolution of mobile apps has taken a turn and started following new ethics and strategies. Grabbing ideas from the environment helps with the creation of the product with uniqueness. Machine learning is a unique concept that assists mobile app developers in improving their app designs. It helps to access and handle data. 

As per the research, the machine learning market is expected to grow by USD 11.16 billion during 2020-2024. ML is geared to computer programs. It is a highly trending system that mobile app development companies are following while creating or improving any app. Machine learning introduces the industry with entirely new and revamped mobile application development circumstances. 

What Are The Prime Reasons To Build A Machine Learning Application?

Here are the benefits that one can expect from implementing machine learning – ● Machine Learning helps banks to increase their sales● Machine learning technology predicts better user behavior and optimizes the app processes● The enterprises refine marketing issues by using machine learning. 

How Does Mobile App Developer Use Machine Learning To Generate Innovative Mobile Applications?

Machine learning reduces the gap between understanding the user’s requirements and creating a personalized solution. Thus, a machine learning system is embedded in the applications by the app developers to create a customized solution for the apps. Machine learning customizes the app features and solutions as per the user’s everyday activities. These advancements help in creating an app that assists the users in achieving an ideal overall experience. 

● Machine Learning Is Best For Predictive Analysis

It is an excellent technology that helps applications process massive data and derive quantitative predictions easily customized based on the user’s requirements. 

● Machine Learning Is Used For Filtering Out The Junk 

The mobile app developers train machine learning modules for filtering out spam or insecure emails or sites. It is the best technology for leading to a proactive security measure. 

● ML For Character Recognition 

Predictive analysis, along with character recognition, creates mobile applications to read and understand the language. It is a milestone that is achieved by Machine learning applications.

How Mobile App Development Is Benefitted From Machine Learning?

Machine learning in app development represents the complete solution of Artificial Intelligence Mechanism designed to provide a universal approach for solving the problems related to the web. The algorithm depends on the machine learning system so that the end-users get a better experience. 

Every mobile application development is currently done with efficiency by artificially embedding a machine learning mechanism in its background. Regardless of everything, there is a huge gap between personalization and actual personalization. You can’t satisfy your users with an app with fewer essential features. But with artificial intelligence development, one can narrow down the gap and personalize the app as per the user’s requirement. Machine learning is a technology that makes the platform – user friendly with an enhanced edition of its features. 

● Improves The Personalized Experience Of The Users 

The digital units in machine learning enable it to continue with all the learning processes. The algorithm of machine learning has the tendency to analyze and process the information of the user based on their social media activities. For instance, when a user starts browsing about any app – the ratings or recommendations would start appearing one by one. 

● Active Association With Mobile Application Users

Machine learning applications can help to manage the users based on their preferences. You can provide all the relevant and approachable content on your application to convey its true impression to the users. Android mobile application development companies are applying exceptional resources to influence the prospects behind using those resources. 

● Machine Learning Supports The Apps With Visual And Auto-Recognition 

The mobile applications with machine learning integration identify different faces and words through neural networks. It greatly helps make the users experience seamless and less time expensive. 

● Offers Efficient Search Experience For Application Users 

With data leading the world to evolve at high speeds, effective search is becoming more important in creating a better user experience. When the users use the net for searching their queries, they expect a result that is much similar to their search purpose. Machine learning applications are the best in achieving it quickly.

● ML Helps The Application With Advanced Data Withdrawal 

The trading of big data is uncontrollable and multi-fold. Though, processing high amounts of raw data requires many efforts for analyzing and categorizing the information. ML is enabled for processing numerous profiles at a time and thus helps in crafting aligned strategies for an application that is backed with robust data sets. 

● Quick And Secured Authentication Process

With the addition of machine learning in mobile applications development, businesses can provide a protective environment for the customers. Thus, it enables the eCommerce application to add an authentication process and approved identification system for the users to log into the mobile app. Machine learning adds extra security to the applications; thus, it is preferred by mobile app developers. 

● Evaluating Customer Behaviour 

With the development of artificial intelligence, both app development companies and marketers are getting more concerned with the customer’s choices and preferences. On the basis of these preferences, all the users have a better and more personalized experience of the web. The experiences mostly differ on the basis of – gender, browsing history, geographical locations and the intensity of the mobile application usage. 

With all these features, it is time for all industries to adopt ML. 

Top Machine Learning App Examples

The advanced algorithms of the industry transform the way users interact with their devices while adding unique ideas to the mobile app. Here is the list of the best machine learning app examples –

● Tinder 

It uses the algorithm with strength learning for the photo feature, increasing the user’s chance of finding the perfect match. It shows users the photos of other users in random order. The ML system analyzes the number of right or left swipes each image receives. This way, Tinder learns which image is more attractive to other users and which is not. It thus rearranges the images and puts popular images first. 

● Snapchat 

This application has an efficient face detection feature with the use of AI and ML algorithms.

Mobile machine learning algorithms look for faces in the images and add fun elements like dog ears, hats, and much more. 

● E-Bay

It is an online shopping store that takes the help of Machine learning development companies for creating a user-friendly environment for the customers. ML helps in understanding the requirements of the users. Later, the Chatbot (product of a machine learning algorithm) processes the text messages and images offered by the users to find the best match for them.

Other than these, there are many more applications that use machine learning for providing an advanced and innovative experience to their users. Some of these applications are – Netflix, Google Maps, Spotify and many more. Capabilities of machine learning systems are highlighted in these applications, which are popular worldwide.

Key Takeaways

The technology of machine learning has empowered websites and mobile apps and thus has attracted many users. Most Android app development companies rely on machine learning as it offers advanced research methods, protection against fraud, and secure authentication.


How To Build and Manage Your Mobile services App on Multi-Cloud

Cloud platforms have completely changed the way developers and businesses perceive mobile app development. When modern businesses need fast-paced, smooth, easy, and efficient ways to build and implement mobile apps targeting a particular user audience, cloud computing comes to their rescue. Cloud computing platforms bring a lot of flexibility to mobile app development projects.

 In a multitude of ways, cloud computing is creating higher value propositions for app development projects. When building a mobile app from scratch, multiple cloud platforms with their plethora of services can come to your aid all the time.

Here we are going to mention some of the value propositions the multi-Cloud approach offers.

●     Quicker response time: Cloud-based apps allow quick testing and deployment allowing faster time-to-market.

●     Enhanced scalability: Depending upon the evolving business demands, the application capacity can easily be scaled up or down.

●     Lower costs: All the data centers being managed by the leading cloud infrastructure companies catering to a large pool of businesses often end up delivering lower prices. This is why Cloud-based apps require less maintenance cost than on-premise ones.

●     Enhanced security: Since the cloud-stored data can be readily and instantly accessed by authorized users, they enjoy robust backup measures. All the leading cloud service providers with the help of world-class security experts also ensure optimum infrastructure security and on-demand security for businesses.

●     Smooth operation: Third-party cloud service providers who have hired managing infrastructure further ensures smooth operation.

Key Reasons for companies to opt for multi-cloud

In many companies, the decisions corresponding to new technology adoption aren’t taken care of by centralized teams. Various teams can independently go for different cloud providers and thus the whole organization can actually end up going for multi-cloud. Apart from looking at it as an unintentional fallout of decentralized management, it is important to look at the benefits of this approach as well.


It is probably the principal reason for companies to opt for multiple cloud platforms. Through this approach, businesses can also prevent the “vendor lock-in” and remain flexible in their choices.

When it comes to IT infrastructure, this also ensures easy access to a large number of tools and resources. There are many app developers in Belgium who get cloud app projects with the only intention on the part of clients to stay flexible and open to all.

Cost competitive

Staying cost competitive is another crucial reason for businesses to embrace the multi-cloud approach. Enterprises can just opt for the low-cost Cloud resources as per their requirements and can opt for higher-priced services for certain functions when they really need them. Multi-cloud native platforms also allow getting cost estimates in advance so that the businesses can actually utilize Cloud services keeping an eye on cost.

Awesome Performance

Performance enhancements become easier through a multi-cloud strategy. A company can opt for a data center close to their business location and can ensure optimum latency fulfilling specific hardware requirements.  Their system also becomes more resilient as occasional outrage in one part of the system can be botched up by the other part.

Adhering to Regulations and Compliance

In the IT industry, there are several Cloud specific regulations regarding keeping data stored in particular locations. To meet these rules businesses prefer diversifying their cloud platforms to make sure they have access to multiple data centers in all key locations of their business operation.

Robust Security

Since through multiple cloud platforms data and IP addresses are spread across locations and diverse platforms, any security breach can actually do less damage to the data. On the other hand, new security tools are being worked upon to give the power of modern p analytics and machine learning to the users of multiple clouds. These technologies will further help to diversify the location-based data breach risks.

Why Do Mobile App Developers Prefer a Cloud-backend?

Now that we have a gross idea about the benefits of cloud services for businesses, it is time to know the perspective of the mobile app developers to understand their reason behind choosing Cloud backend.

In recent times Cloud platforms are coming with a backend-as-a-service (BaaS) solution. These solutions take maximum responsibilities besides dealing with the back-end capabilities. This gives the app developers a lot of flexibility and freedom in dealing with their own tasks of creating features and functionalities for the app and they can completely do away with worries over app security, scalability, and reliability.

Get the ideal cloud service based on the app needs

Cloud platforms are popular for delivering a great foundation for your app’s performance. Cloud services ensure that you can run apps consistently in all environments. But, you also need to choose the cloud platforms where the app runs best with the least performance glitches.

The app developers ideally need to write application code that is totally cloud platform agnostic and can run on all platforms. But often that doesn’t happen in practical life. This is why it is advisable to focus upon one or two cloud platforms for running your app. The kind of workload your app needs to deal with may not be perfect for every cloud platform and hence you need to be selective.


Cloud computing is continuing to help mobile app developers in delivering superb and engaging user experiences while ensuring a lower cost of development and experimentation. Through the use of the cloud, app developers can incorporate social login functionality, offer a high context-driven user experience based on the geo-location data of the users. With so many promises in terms of flexibility and ease of use, Cloud is very likely to play the role of a game-changer in the global app development scene.


Is cloud-native the future of software development?

The emerging wave of cloud-native technology is taking over the software development world, and for a good reason. The cloud-native application supports developers to take advantage of the new and existing platforms and processes of the cloud system. Also, an enterprise can handle disruptive challenges with cloud-native apps.

The popularity of cloud-native apps are growing, and even the most renowned organizations such as Netflix, Pinterest, Uber, etc. are increasing their cloud-native abilities to avoid technological issues. 

So when cloud-native has so much to give, can it dominate the development world? Can it be the future of app industries? 

Let’s discuss ahead and find the answer!

Cloud-Native Application – A Quick Introduction

Before we move ahead, first, let’s gather some knowledge about what cloud-native applications are

Cloud-native is an advanced technology to build applications that use cloud computing as the base instead of an in-house server. So when you will build an app, you don’t have to invest in an in-house server to store it; instead, cloud-native gives you an amazing option to store the app on the cloud.

Besides, while developing software, you don’t have to worry about ‘where’, you would focus on ‘how’ as the cloud-native has a unique approach for app development than the traditional one that we are familiar with.

There are 3 major support pillars of cloud-native applications development:


Individual part of the cloud-native app is encapsulated in a container. So whenever an application is run, everything it requires is in its own package. 


Each container is managed so that all the resources are optimized properly.  Hence, it is handled automatically and doesn’t require any manual attention.  

Microservices: These are just like small apps, and each app has its different purpose. A team of developers can easily handle microservices.  

Polyglot: Every cloud-native app is built using a certain language or framework. This way, developers can take advantage of using diverse programming languages, frameworks, and runtime for discrete services.

 Need of Cloud Native in your Enterprise 

There are four major reasons to have Cloud Native for your app development enterprise: 

  • Advanced tools for Monitoring & Management

An app developer can use various tools for the auditing and monitoring of cloud-native apps. Also, platforms such as Datalog, AppDynamic, and Newrelic can become handy to check Microservices and containers.

Open Tracing and Zipkin are also great tools for debugging your app. And for log aggregation, use Splunk, Fluentd, and Elasticsearch.  

  • Auto-Scaling for Connectivity 

Auto-scaling is the major reason why more and more software companies are switching to cloud-native. The piece of code where to apply the auto-scaling feature will scale-out without manual interrupt as the traffic spikes.  

  • Affordability of the Application Development

Another big reason to choose cloud-native is the cost factor. One can achieve consistency of tools and infrastructure by using specific cloud-native tools such as microservices. Hence, it includes low cost because of this factor and, as we all know, cloud-native application for an ‘open source’ model. You will not get pay-per-use costing time in milliseconds support in any other server. So cloud native is easy on your budget.  

  • Reliability

Any company would anticipate the utmost reliability from their software development platform. That’s exactly what you can expect from cloud-native applications. The microservice architecture and Kubernetes offer developers a robust and secure app production method that would bear faults without crashing. The self-healing property of cloud native applications make them special and the most reliable. Besides, one can easily move to a new data centre in the middle of failure. This automatically lowers failure chances and increases reliability on cloud-native.       

Major Cloud-Native Applications for Software Development

 Following are the major cloud-native applications:


As we discussed earlier, microservices is the combination of small apps that work collaboratively to provide functionality to your system. Each microservice focuses on single functionality and contains limited APIs and boundaries, and managed by a small team of professionals. Hence, a single package of microservices can help you handle & control the multiple functionalities of your app.  

Application Program Interfaces (APIs)

API works as connectors that unleash the functionality which other apps can use. API has this magical power to customize or extend an application without reaching or changing the code. It is the best way to ensure code security. API also helps developers to use the best functionality of other applications as well.

For example, Google Maps in the digital world. A developer can easily merge mapping functionality to any app by requesting geographic information through API. They simply just don’t develop a map from scratch to match the digital standards because API makes things easier. Great, isn’t it?   

Software-defined Infrastructure & Security  

Do you ever imagine if you could transform the hardware such as switches, plugs, dials, etc. into the app to get the virtual feel? It’s possible with advanced cloud-native application. This system considers the underlying infrastructure as the fuel and adapter to all the requirements. It gives you the freedom to automatically scale up or down the capacity, start & stop the services, and relocate the resources through the app. So nifty!   

Do Cloud-Native Applications Hold the Future of App Development?

The obvious answer is ‘Yes.’

Cloud native application development brings so many continuous benefits to the table that a developer can shun half of their efforts required to develop an application that runs efficiently on the Internet. Its properties such as microservices offer an advanced level development experience.  

But let’s just keep all the benefits aside and have a look at the potential challenges that a developer might face while using cloud-native for application development.

Data Storage in Cloud-Native Apps

When you have the power of serverless containers and functions in immutable infrastructure, the permanent storage might become insufficient. This could lead to continuous internal data disruption when the system or app is turned off. So cloud-native could lead to data storage issues as well.  

Service Integration into App

Cloud native application development comes with a variety of services that might perplex a developer. They have to ensure that each service is sized accurately. They might even lower the number of services because these could convert into increased integration and complexity, which nobody wants in their app.   

Complexity Working in Synergy

Cloud-native tools such as DevOps support developers or a team of developers to build, test, and deploy an app synergically, but it can become complex sometimes to work with one another.

Do all these challenges make cloud native applications any less? Nope!

Cloud-Native is an extraordinary and evolving technology that eases the app development process. Only the time and coming challenges will define if cloud native applications will change the way we develop apps. But for now, cloud-native is changing our work style and helping developers to build excellent apps inexpensively.    

Final Words

 The idea of serverless Cloud Native applications is to support an easy way to implement scalable and complex systems and provide huge storage for apps elements.

Containers ease up the way an app is distributed.

Microservices allow you to accurately structure your system.

You get security for your app, and any data disruption will not stop your app is guaranteed. And if you have decided to partner with a software company for cloud native services, you must also consider orchestration and docker as well to manage everything harmonically.


A Guide to Cryptocurrencies in 2021

The usage of paper cash is declining year to year. Most prefer using credit and debit cards, as they are more convenient, and you don’t have to worry about the cashier counting exact change. But at the beginning of the 2010s, another form of payment was developed: Bitcoin.

Bitcoin is a cryptocurrency. Cryptocurrencies have exploded in popularity since the mid-2010s, and many Internet users today are raving about the latest developments of other cryptocurrencies like Ethereum and Dogecoin. Even public figures are getting in on the action, the biggest supporter of cryptocurrency being Elon Musk.

But what, exactly, is cryptocurrency? And how would you even use it? Today, let’s answer those questions and dig deep into the world of crypto.

What Cryptocurrency is

The best way to describe cryptocurrency is by calling it a digital currency. Think of it like cash, but instead of handling paper and coins, you’re using an online ledger to make transactions.

And just like how every country has its own unique currency, there are dozens of types of cryptocurrency available on the market. Bitcoin, Ethereum, Dogecoin, Litecoin, etc.: they are all available for you to purchase, sell, and use in your transactions.

One unique trait of crypto is that each type of crypto (or coin) is volatile. After all, there’s no regulation affecting crypto. This means that your Bitcoin that was worth $16,000 a day ago could suddenly drop into the low thousands by tomorrow. Crypto is an investment more than it is a flat currency.

How Cryptocurrency is Used

So how does someone gain crypto without buying some off someone else? And how would someone go about using crypto? Let’s start by discussing “mining,” the process someone would go through in order to gain cryptocurrency.

Mining involves someone using their computer (typically packed with a specialized graphics card and tons of RAM) to solve complex math problems that only machines can solve. Solving said math problems help verify the legitimacy of transactions (crypto trades) that take place. In other words, solving the math problem gets the user crypto and helps secure transactions.

Once a user gets their hands on some crypto, they are free to spend it however they wish. Some cryptocurrencies, like Bitcoin, can be linked to a debit card from certain issuers. Others can only be used on sites that directly offer crypto-payment services.

They could also go through a trading platform like Coinbase and sell their earned cryptocurrencies for cash.

How to Stay Secure When Using Cryptocurrency

All that said, the world of cryptocurrency isn’t perfect, and security is often an issue. From nonsecure trading platforms to basic user error, it’s easy to have your crypto stolen or have your information leaked.

So, there are a couple of things to keep in mind when trading crypto. One, use a VPN for security so that your information isn’t visible to anyone. After all, mining isn’t an entirely secure process.

Two, when storing your cryptocurrency, typically in a digital wallet, make sure you’re using a wallet that uses two-factor authentication. And always keep your wallet code on you, but never give it to anyone else!


It’s apparent from all the fanfare cryptocurrency has received the last few years that crypto is here to stay. So, it’s good to keep up with cryptocurrency’s latest developments and learn how to start trading!


What You Need to Know about Print on Demand Services

Many people prefer to choose custom services. Are you familiar with photo prints and print on demand services? Or are you new to the concept? Either way, you will find answers to all probable questions about this concept. 

This guide provides you with an insight into the concept of print on demand services. You will find out how these services work and how you can use them. Let’s Find out! 

What are photo print services? 

Before delving into the concept of print on demand services, it is best to understand photo print services. 

Photo print services help you to create high-quality prints of digital photos. It allows you to beat the hassle of acquiring expertise or purchasing costly products. Likewise, you won’t have to spend as much as point-of-sale printing operations. 

Whether you are an artist or an art lover, you would have to use printing services one day. They print on various materials like frames. You can also have prints on custom materials like T-shirts, mug cups, caps, etc. 

Some printing services make digital prints available for sale, while some prefer to print when there are orders. Hence, the concept of print on demand services. 

What is Print on Demand Services? 

Print on demand services uses a similar concept to regular printing services. The main difference is the order fulfillment method. Items and images are only printed after an order is made. Print on demand also allows you to create custom designs for varieties of products and make them available under your brand. 

There is no limit to what you can print on demand online, from frames to other custom materials. It allows you to work with a supplier to customize white-label products, including frames. You will also get the opportunity to sell the products on preorder under your brand. 

So, you won’t have to pay for your prints until you already sold them. The supplier handles all needs, from printing to shipping. So, there is no need to buy the materials in bulk for sale. 

Uses of Print on Demand Services 

The increasing popularity of print on demand services is because of their increasing uses and benefits. Here are some of the uses of print on demand services. 

  1. It helps you to test a business idea without risking your capital 
  2. Allows you to make money from your existing audience 
  3. It helps you to explore a niche to create an original product 
  4. Print on demand services allows you to sell your photos and other artworks online 
  5. Allows you to print one-off items with ease 
  6. Shipping and other process is handled by the manufacturer, making it relatively easier 
  7. It is useful for creating quick products with minimal investments and risks

Cons of Print on Demand Services 

There is no doubt about the benefits and uses of print on demand services. Regardless, it has its shortcomings. But understanding these limitations helps you to handle and explore this service better. 

The cons of print on demand services include; 

  • It gives you lower control over the shipping process 
  • Limited customization control over products 


Print on demand services is a good way to market your brand with minimal risks. It helps you to make prints as fast as possible. It also comes with minimal risk. If you want to have a more creative idea about photo prints, check this link

7 Social Media Strategies for Business Success

Essential Hardware and Software Solutions for a Productive Virtual Office

The concept of a virtual office might not be new, but it has definitely been booming around the world in recent years. Initially driven by technological advancement but nowadays boosted by the COVID-19 pandemic, virtual offices have started popping up all over the world to facilitate remote work and keep businesses afloat. After all, just because you were forced to send your employees home doesn’t mean that you can’t resume your operation remotely, or that you can’t effectively manage a decentralized workforce.

However, for all the advantages that remote work brings to the table, there’s no denying that it poses some challenges that you need to overcome in order to thrive in the digital world, especially if you’re running an online business. Building a productive virtual work environment requires the right leadership skills and managerial processes, but it also requires the right software and hardware solutions.

Here’s the kind of software and hardware you need to build a productive virtual office.

Great peripheral gadgets make all the difference

When people are working from home or remotely in general, they need to decide on the kind of devices they’re going to use to communicate and collaborate with teammates. You can choose between a laptop and a PC, for example, but if you want to be as productive and efficient as possible, you should pay special attention to the peripheral components.

These include a mouse and a keyboard, but more importantly, these are your audio and visual gadgets like a proper headset and a quality camera. Ideally, you’d want to get a quality headset instead of using speakers and a built-in microphone, because you want to be able to hear and speak to your colleagues without any interfering noise.

Likewise, a quality full-HD camera with 60 FPS will make all the difference and produce that crystal-clear image that will just make your experience that much more enjoyable during video calls and presentations. 

Using the right software to maximize productivity

Productivity tools for virtual offices and remote workers come in all shapes and sizes, but they all serve the singular purpose of making your time at work more efficient and effective. Your goal should be to automate various menial processes so that you can focus on the complex, mission-critical tasks, but also to implement productivity tools that will help you improve your remote team’s productivity.

As you assign IT equipment and peripherals to your remote workforce, it is also important to ensure their devices are always functional so operations can keep running seamlessly. Investing in an IT asset management solution will enable you to keep complete track of all your IT equipment and resolve any hardware breakdown issues instantly, should they occur. 

For example, a staple software solution for a decentralized workforce is a project management tool, which should be a comprehensive tool that allows you to retain control of every project from inception to completion. The right cloud-based project management tool should provide you and your team with:

  • Comprehensive visual boards
  • Time tracking features
  • File management
  • Messaging features
  • Performance reports
  • Project timeline features visualize the progress of work

With such a comprehensive tool, you will be able to collaborate easily with your remote team and keep every project on track. 

Fast and reliable internet across the board

It should go without saying that every virtual office needs to have a fast, reliable, and stable internet connection. The modern business world runs on the web and various digital technologies that directly rely on a stable internet connection, so it’s important to keep all of those services running when you’re working in a virtual environment.

Having 4G internet available at all times is one of the best ways to secure fast internet speeds, and installing a 4G flybox is a great way to get fast mobile internet along with a reliable Wi-Fi network that will keep you running throughout the day. You want to make sure you have a good mobile network when you’re on the move, but also a strong Wi-Fi connection that doesn’t dip at any point during the day when you’re working from home. 

Opt for stable and feature-rich virtual meeting software

Virtual meetings have become ubiquitous in the modern business environment and when it comes to remote work, they are essential for productivity, efficiency, and ultimately, success. You and your teams need to meet on a regular basis to keep things moving along, set clear expectations, brainstorm effectively, and bring amazing ideas to life.

To do all of this, you need a reliable, feature-rich virtual meeting software. The software you’re using should provide a stable, quality listening and viewing experience, and it should allow you to share your screen, chat with team members in the sidebar, enter presentation mode, and much more. 

Use cloud storage for easy access, security, and collaboration

Finally, make sure that you’re using the right cloud storage solution to quickly and easily share your work with team members, but also keep your files in a safe and secure digital environment. There are many cloud storage options out there that are reliable and offer numerous perks to free and paid users, and providers like Google offer excellent support, features, and storage for free to business users as well.

Over to you

Creating a truly productive virtual office is a difficult task, but with the right hardware and software at your side, you can do it with relative ease and minimal financial investment. Be sure to implement these tools into your virtual work environment and watch as productivity and efficiency start to rise across the board. 


Web Service: How to load test

Anybody who has used internet or visited a website must have encountered the term ‘website crash’. What exactly it is, have you ever explored? In a simple language, it is the inability of a website or a webservice to withstand load. The traffic surge puts pressure on the website server and it may fail to respond to all commands and queries received. There can be other reasons, too, like bandwidth issues, etc.

In this post, we intend to walk you through:

1. What is load testing?

2. How to do load tests

·         Creating and performing load tests

·         Other important steps in load testing

3. Load testing strategies

So, let’s begin!

a. What is load testing?

Load testing is nothing but performance testing. It involves testing how the web service or API will work in a given set of conditions. Load testing services create simulated environments to find how the web service will work in response to various types of external and internal factors.

b. How to do load tests?

Load tests require creating different types of loads that may impact functions first. The load testing services have a full-blown repertoire of loads to create. Not only do they design load testing strategies of various kinds, they also offer the intelligence of validating the tests done to their clients. The process is demarcated into various parts, such as:

·         Create a new load test

Load testing services employ automated tools to do performance tests. The tool comes with a navigation panel. Common steps involved in creating a new load test are:

a.    Go to Navigator Panel

b.    Right click on the test instance or case

c.    Select ‘New Load Test.’

d.    Enter the load test name in subsequent dialog box, for example, SampleLoadTest

This opens the LoadTest editor. Now you are all set to configure and perform the created test.

·         Perform the load test

Performing the load test involves following steps:

·         Creating a dedicated test environment for starting the load test

·         Determine load test scenarios, by preparing following criteria:

o   Prepare data report transaction-wise

o   Predicted number of user at any instance

o   Types of connections plausibly used by people

o   Types of operating systems and browsers users are likely to use

o   Web, application and DB server configurations

·         Execute tests scenarios in various combinations, monitor and collect various metrics

·         Result analysis and recommendations

·         Apply all system fine-tuning procedures

·         Repeat the performance test on all chosen grounds

Best load testing strategies

Load testing services adopt different strategies to test web service performance. Load testing is done in simulated conditions. However, there are some strategies that can help perform load tests as realistically as possible. These strategies are:

a.    Adding more virtual users: In real conditions, the web service is utilized by several virtual users simultaneously. The load testing services may create bottlenecking conditions at the login point. And, keep adding the users simultaneously.

b.    Adding different use instances:The real working capacity of the web service can be checked by exposing it to various use instances. Load testing experts can employ user data in different combinations in the web service fields. However, the focus is to be on testing service by putting different information each time. Playing back the results for the same person using various information fields interfere with the sanctity of the result.

c.    Switch from simulated to real browsers: It is nothing but leveraging the virtual users on real browsers. The process involves:

·         Understanding and assessing how the web service will work in different devices and browsers.

·         The performance check on different bandwidths plausibly used by the web service users.

·         Since the users may spend different times on various pages, the page performance comprising load time, think time, etc. can be found out.

d. Set the load duration:All users don’t access the web service concurrently. Some may have just logged in, others may be at the checkout page, and so on. The users enter their scenario, complete it, and also, the load is maintained for that duration. The tester may have run the scenario for ten minutes for a 2 min long instance. So, experience of 5 concurrent users can be assessed by using load duration time of 10 mins.

How to analyze the load test results

Load means how well a system or application can handle multiple requests coming from concurrent users. The load test results are analyzed based on the following parameters:

  1. Page Load Time
  2. Request and response throughput
  3. Response load time
  4. Errors and warnings
  5.   Hosts

a.    Page load time: A short page load time means better user experience and engagement. The web service does not take more than a second to load. Thus, the web service may enter an SLA with the developer where they agree upon having a page load time. There is a challenge of bottleneck to combat too. It arises when the page load time differs due to the nature of content.

b.    Request and response throughput: It is dependent on the amount of data the web service is required to handle. Bandwidth reaches a plateau after a certain point of data handling. The point of reaching the highest use is mostly due to firewalls. Load test allows to find what setting will be required to ensure that the bandwidth does not reach the maximum use.

c.    Response load time: This analysis-worthy point helps understand the reason why any page behaves the way it does. The response load time helps find which activity or instance is consuming the most time or resource. All the tests done in load test can be integrated into various kinds of web service performance monitoring tools.

d.    Errors and Warnings: This point of analyzing loads gives an overview of what kind of errors occur on any web service’s page and at what instance. Load testing services may make a list of all the errors and warnings that occur. Further, the analysis is done to find how the errors occur and change when the load intensifies or cools down.

e.    Hosts: The current ecosystem of web service comprises ads and analytics servers, content delivery networks, social media and syndicated content, multiple hosts are put to use. The hosts serving the web service may be a source of lag due to the response times involved in processing requests. All those lags need to be understood to take appropriate action. When any host is found painfully slow, the factors and the remedies need to be outlined.

Important tips for load testing

Online retail faces the most load on Black Friday. It is the day after Thanksgiving and is no less than an acid test for web services or applications. To manage the unprecedented situations like this day, load testing is essential. Important tips are:

a.    Test the load well in advance

b.    Test the web service’s full stack

c.    Monitor the backend results

d.    Gauge user experience

e.    Test in real life scenarios too, after testing it in simulated conditions.

Summing up,

The load is a challenge as well as the opportunity. Makers of web service find the load handy in understanding the design and functionality requirements, and any other changes it requires. They can do scaling up or down of resources by taking cues from the results of load tests.


The Impact and Importance of New Technologies in the Oil & Gas Industry

According to Pew research Center, the majority of Americans seem to favor renewable energy sources. Over 80% of them support the expansion of solar panel and wind turbine farms, with support for offshore drilling, fracking, and coal mining declining more and more with each passing year. 

It’s no longer the question of whether the oil and gas industry needs to change – the question is how to do it. The slow downturn that started back in 2014 is still influencing many companies, and even though signs of possible recovery are becoming apparent, only the smartest, most adaptable of businesses are likely to succeed. 

So, what’s the key to triumph? It’s simple – new technology. Technological advancements can quickly lead to growth if you utilize them right. We’re here to show you how to do that. 

Consider AI technology 

Using AI isn’t just about doing things faster. The potential to improve processes is practically endless if you invest enough. You can make the entire supply chain exceptionally efficient with the help of AI programming that will quickly solve various development, production, and transportation issues that you’ve been struggling with. 

This doesn’t mean that AI will replace your people, either. Your most competent workers will now be free to use their creativity to think of new business solutions. The oil and gas industry is generally struggling with lack of new talents right now. Too many experienced workers (especially engineers) are retiring with not enough fresh young blood to replace them – the youth are simply shifting their focus to IT skills. Using AI in your company could actually attract these young talents and help you fill up your workforce with competent and eager workers. 

AI can also be used to measure seismic activity and analyze subsurface levels, minimize downtime for predictive maintenance, and predict risks of oil corrosion. Basically, if you’re not investing in AI right now, you’re bound to fail. All your competitors are doing it, and you need to beat them to the punch. 

Invest in the latest equipment

Outdated equipment is not only slow, but dangerous. Keeping old pieces around is a big hazard, so you need to assess every piece you own and figure out when was the last time you did maintenance or changed necessary parts.  

Something as simple as investing in new gate valves can make a huge impact on your business, especially if you get equipment made out of quality materials that are resistant to corrosion. If you haven’t taken stock of your inventory now would certainly be a good time – see which pieces need to be repaired, which needs some basic maintenance, and which need to be completely replaced with newer, faster, and sturdier models. 

Rely on robotics

Investing in robotics can turn jobs that were previously extremely difficult and dangerous into a breeze. For example, connecting and disconnecting drill pipes is something a robot can do with ease. This dangerous operation is crucial to the whole process, and with proper robotic advancements you can make sure no person ever has to risk their life to do it. 

Try out drone technology

A droid is small and it can fly – two characteristics that make it the perfect little soldier that you can send to all those places a human would have a hard time reaching or even find them inaccessible. This can make it a lot easier to monitor every single part of your operation and make sure everything is in order. 

You can carry out every inspection remotely and then have your drone take a high-resolution picture of anything you need. The drone will give you feedback in real time, and you can quickly react if you notice that anything is amiss. 

A drone can also help you map out rock outcrops and then have them be used to create 3D models that can act as a learning aid for new workers. 

Minimize the impact on the environment

The oil and gas industry, same as any big industry, needs to find ways to become more environmentally aware if it wants to meet the ever-increasing demands for a greener Earth. More efficient equipment, automation, and progressive air pollution control technologies can go a long way to helping you minimize the impact of your business on the suffering environment. 

The only way to improve public opinion of your operations is to keep these things in mind. 

Investing in the technologies we mentioned can help your business thrive. Not only will you make the whole process faster, smoother, and more effective, you can also minimize your impact on the environment. With AI, robotics, drones, and good equipment you will lessen the chances of oil spills, which are generally still one of the biggest and most dangerous ways the oil and gas industry causes harm. Find a way to make your business cleaner, safer, and smarter, and you’ll stay on top.


5 Ways a Digital Skills Training Can Prepare Your Employees for Driving Your Marketing Online

Digital transformation is the integration of digital tools and tech into all areas (people and processes) of your business, essentially revamping how your employees work and delivering value to your customers.

But merely bringing in a digital toolkit without empowering your employees to take full advantage of its features and capabilities is equivalent to leaving money on the table.

It is one thing to purchase software that will help your team with digital marketing, and it’s totally another to have each employee fully leverage all the features offered by that software so they can supercharge your marketing efforts.

In fact, 30% of marketers claim that a lack of training in digital skills is the biggest barrier to success. And with customers fast shifting to online shopping and research, your teams must continuously upskill if you wish to ensure lasting customer relationships and business growth.

If you’re still on the fence about investing in a digital skills training program for your employees, here are six key advantages to consider.

It is a cost-effective way to tackle your digital skills shortage

Believe it or not, even with most people using digital tools and apps on a daily basis, there’s a digital skills shortage globally.

For instance, in a recent digital skills report, marketers across Ireland, the UK, and the USA, when tested for their digital competence, scored a mere 38% on average.

While an increasing number of companies are striving to hire top talent from a global pool (thanks to the remote work era), a more cost-effective alternative that also translates to better employee engagement is to cultivate those skills within the organization.

Training and opportunities for professional development are often the main priority for employees. So if you empower your employees with skills training using digital adoption solutions, not only will they be more productive but will also tend to stick around longer.

It equips your teams to drive more conversions and customer satisfaction

While not completely out of the picture, traditional advertising and cold calling are fast fading in terms of effectiveness. Today, most prospects tend to disregard cold calls, let alone convert. And traditional advertising methods such as billboard ads are way too expensive for most businesses.

As consumers become increasingly accustomed to digital, they rely less on the expertise of sales reps and prefer doing their own research.

So, you need to constantly upskill your sales, marketing, and customer service teams so they can competently leverage the same digital channels and platforms your customers use so as to reach, convert, and delight them effectively.

It enables you to stay ahead of the competition

Going all-in on digital is a data-driven approach to success, as all your marketing efforts become more targeted, efficient, and measurable. Each digital marketing technique, when executed competently, helps you gain a competitive advantage.

For example, correct use of social media platforms can improve your customer satisfaction and retention rates. A well-executed email marketing sequence can nurture lasting relationships through useful content at every stage of the buyer’s journey. Each campaign you run can be measured and optimized with analytics tools.

The common theme? Skillful use of digital platforms — which is only possible with digital skills training for your employees.

Digital skills training helps enhance customer experience

Digital skills training is crucial not just for improving your employees’ day-to-day productivity but also for your customer experience. With the ultra-competitive landscape today, your business’s top priority should be to delight customers by ensuring an outstanding experience.

The customer experience (CX) comprises every positive or negative experience that a customer has with your company and directly influences their likelihood of doing business with you. In fact, a recent report shows that businesses that enhanced their CX doubled their conversion rates.

As you know, an increasingly big chunk of your audience is turning to online purchases using their smart devices, so to enhance your CX, you must focus on upgrading the digital user experience (UX). This means your employees must know how to use modern tools to build an intuitive, functioning, responsive business website and deliver omnichannel customer service across social media, email, etc.

Moreover, using customer feedback with the help of online survey and analytics tools, your employees can collect and use customer data to provide a more personalized experience to your customers which, in turn, results in more sales and customer satisfaction.

Exceptional customer experience can only be attained with successful digital skills training for all your employees.

It improves team collaboration

Your employees likely wear several hats and juggle numerous tasks all at once. So, it’s easy for them to lose track of priorities.

Digital skills training for project management tools like Asana and Trello ensures your employees are on the same page and collaborate efficiently. With such digital tools, they can readily assign tasks, set priorities, and maintain accountability for each campaign.

Not to mention the fast booming trend of remote working is now the new norm owing to the COVID-19 pandemic. Tools like Slack or Skype facilitate smooth and instant communication and teamwork on marketing campaigns even when they’re sitting thousands of miles apart. 

Digital skills training is how you prepare your employees for working together effectively on marketing campaigns and in turn, drive better results.

Closing thoughts

From motivating employees and enhancing the customer experience to improving team collaboration and optimizing marketing campaigns, effective digital skills training is pivotal to your company’s immediate and future success.


What Is a Normal Markup Percentage in a Small Business

Markup is said to be the selling price of a product or service to figure out how much it will cost to make them.  As the owner of business, you need to know that the success of business is dependent on profit. Pricing is one of the most important factors for company profit. There are so many things related to pricing from material & labor to the office rent & bills. 

Setting up the prices too low or too high might be the reason to miss out the customers.  That’s where the concept of markup and profit comes in. calculating company profit is important make business strategies. For ease, you can use the markup formula or an online markup calculator that measure the markup and profit by the given value of cost and revenue.

What is markup?

Markup is the amount of money you charged for product or service. You can say that markup is the difference between the selling price and cost of the product or service. It is expressed in the form of percentage over the cost. Markup is added in the total cost by the manufacturer of the product to cover the cost of production, and it helps to make profit.

Calculating the markup with large values is difficult and confusing task. Business owners use different business tools for calculating company cost and revenue. Percent markup calculator is one of them that help to calculate the cost & revenue, which depends on markup and profit.

Typical Markup percentage:

The usual markup is approximately 50 percent. Through which you can set the price of the product according to the market requirements. There are few other things that are important to consider as a small business owner, especially you are reselling the products in retail, which is manufactured by someone else.

At the time of calculating the markup, it is always important to keep in mind the suggested retail price of the product by the manufacturer.  There are so many complexities during the manual markup calculation. So, try the percent markup calculator that tells the ideal markup price of the product or service.

Pricing the products or services:

If the cost of the product is high, might be possible that your price attracts the people in the retail market but the number of customer might not be sustainable. Markup calculations are very important of the small business financial tool kit. A simple formula is used to determine the markup, profit, and revenue of the product.

The markup formula helps you to set the retail price of the product. You can also use the markup percentage calculatorallows you to determine the markup percentage, cost, profit, revenue, margin of the product.

Importance of Markup:

Markup is very important for the small businesses and it helps you to know that you’re earning enough money. So, you can grow and expand your business by developing the best strategy. It also helps to make the business strategies more effective. For example: if you know how much your company is generating, then you can invest your money in better ways.

Markup and profit for your small business:

It is important for business-men to know how much markup should be to make a profit. Well! There is no specific standard for the markup percentage. The markup is based on the industry and its percentage can range within the industries. You can use the keystone pricing when you’re deciding your markup. Keystone pricing is the place where you can see the initial markup of fifty percent for all the products.

You can make more profit for in business by setting up the prices with the appropriate markup percentages. You could price the product too low or high due to the lack of knowledge about how to price the products effectively. By knowing how to determine the percentage of markup can help you to set the profitability goals. Using the markup formula can help you to get an idea about how much profit you can make. You can also give try to markup calculator that helps to figure out the markup & profit according to the cost and revenue.

What Is a Good Profit Margin?

Good profit margin depends on some of the factors such as industry, goals for the expansion, and economy. Sometimes it seems like comparing apples with oranges. Consider the two important factors to understand what a good profit margin is. One of the factors is entitled with industry and the other is known as age of business.


Different industries have different profit margins so; we can say that not all of the industry has same profit margins. For instance: Let’s suppose that a firm related to accounting can have the profit margin twenty percent, where a technology consulting firm have the margin of 10 percent. Both the business is successful in their niche.

Business Age:

In some of the cases, the new businesses may have an inflated profit margin due to the lower operating costs such as fewer employees, smaller facilities. On the other side, the older businesses can have more stable and realistic margin.

In other words, you can’t consider the single profit margin as good. Compare your business with the other industries to figure out how much good your profit margins are from others. Before making any conclusion must consider how much your business is established.

Final words:

Hypothesis is said to be the critical part in any kind of exploration. In statistics, hypothesis is a statement and on the base of this statement hypothesis testing is conducted. To test the relationship of two or more things, you need to conduct the hypothesis. Most of the people set too low and too high prices for their product and this is the main reason for their business loss. If you want to make profit in huge amount, then it is very important to set a balanced price that meets cost of producing the product and also meets your profit goals.