Category: Startups

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How Do I Know I am Hiring the Best iOS Developers?

The market for smartphones is increasing constantly and usage of mobile applications has increased a lot. Apple has been known for their innovative features and every year they introduce some innovation that amazes the world. As a business owner, you have two options for developing a mobile app. The first one is developing a mobile application with your in-house team and the second option is to hire an app developer from an eminent mobile app development company. The in-house developer is not affordable for small to medium size companies, as once application is built, there are no further tasks for mobile app development. That will lead you to the second option which is hiring a mobile app development company. So as a business person, you might have decided to build an iOS application for your business but you don’t have an idea how to hire an iOS developer that provides you with the best iOS application for your business without ruining your project, money, and time. Before choosing any app development company, you need to ensure a few things that give you a better idea about the company and their development team’s skills. Here we are trying to provide you with a few key factors you should consider before hiring an app development company.  

Past Projects

This is the key aspect that needs to look. You can request the iPhone developer to display some of their past work for your acknowledgment. Please ensure that all those links are live and available to download. It will be an advantage if a developer has developed something similar to your application.

Past clients’ details

This is another key factor to identify best iOS developer for your job. You can talk with their past clients and understand what are the pros and cons of app development company. Moreover, if you get a chance to speak with the client of the same industry then it will boost your confidence while hiring iOS app developers. You can ask their past clients about how company handle timeline, manage the project and resources, communication skills and many more. Through all these questions, you can set your mindset and able to deal with work was chosen development company.

Proficiency

This is an important factor as every application has unique features. Before hiring, you should ensure that they have the expertise for the features that you are looking for your application and able to give details what is the procedure they will follow to complete the required functionality in your application.

Experience

Another important factor that you need to check before hiring app developers. Experienced developers can provide you with the best quality code and error-free application for your business. The bug-free application will help you increase your user experience.

App Support

This is another most important factor that should not be ignored. Every application requires some support after completion of the development and that should be properly managed by mobile app Development Company as it will allow you to improve your application once it launches and live on the app store to download.

Other development services

Application development is not enough for any client and every client expect more than that like quality assurance, business analysis, launch application, post-development support etc. So based on their different services, you can choose the best development company for your application.

Good Communication

Communication is another important factor while choosing an iOS developer. The developer should be a good communicator and able to communicate easily as communication gap will surely affect your project. You should ensure that iOS developer asks all the requirement related questions at the initial stage of the project so your project can work smoothly. The developer should also be able to suggest good ideas for your business so you can generate better revenue and having a few USP features in your business application.

Updated With the latest trend

The iOS developer should be updated with the latest trends in iOS. iOS developer should able to code in Swift language rather than Objective-C. The main reason for Swift development is that you get an idea about the developer and their approach towards new technology. Swift programming language is quite clean and time-effective compare to Objective-C. Another advantage of Swift is it’s cost-effective as well as more productive.

Monetize App

Most of the business applications are developed to engage with consumers as well as generate revenue for the business. You should also need to understand their strategy for generating revenue from your application. There are many monetize technique like in-app purchase, pay per download or display ads. App development company should able to give you the best advice to generate revenue from available option.

Summary:

Based on the above details you can identify the good iOS developer with the following qualities:

  • Have the quality of works done
  • Keen to learn new technologies and a good approach to develop new skills.
  • Understand your business and help to find the best way to make your application popular into the market.
  • Work with you as your technology partner, not as just developer.
Startups

Do you own a business? Importance of Funding

Many dream to start a business but don’t have an adequate amount of funds, so the dream remains as a dream. Business is nothing but a platform for the exchange of products or service with respect to money or any other service but starting a business is a huge decision because we invest lots and lots of money in it.

The main motive of a business is to delight the customers and try to acquire more customers along with a proper plan and strategic management. There must be an appropriate vision or goal for starting the business. Like, the human business also undergoes through various stages such as:

Budding Stage

This stage is the starting stage of any business. Here the businessman or the entrepreneurs need to define the pathway like where they want to take their business after a certain period of time. This is one of the crucial stages. The budding stage defines the initial stage of the business. The businessman needs to water it every day with efforts, hard work, and other factors to make it strong day by day.

Growth Stage

The growth stage is otherwise known as Survival stage for the business. The times come when business face cut-throat competition from the competitor, here the team should perform really well and generate their unique selling proposition.

Maturity Stage

In the maturity stage, the growth of business tends to be in the break-even point, no profit no loss. Here a new strategy should be implemented, and business should re-enter with new product and service so as to earn a profit and acquire customers.

Decline Stage

In this stage, business is in the position of winding- up. The ideas don’t work, the customers are retained by the competitors, or maybe they don’t have funds for further proceedings.

Be it a start-up or a renowned business; there comes a certain period of time where every business requires funding or loan. Various business websites and vendors provide funding and loans for starting a business.

There are various types of investors like angel investors, venture capitalist, personal investors, peer to peer investors, etc. The investment can be a purpose for assets, capital, furniture, etc. Financing is required in every arena like employee’s salary mostly running the payroll, maintaining the inventory, etc. A business owner or entrepreneurs fear from borrowing money, so they start and accelerate the business but due to lack of lump-sum amount they need to shut down the same.

What are the necessary points which should be taken care of while searching for a funder or a lender?

Terms and Condition

When an investor invest in your company, he/she will obviously enter into the contract with certain terms and condition, make sure you have properly read out all the conditions and have made all the points clear and the agreement is made in a way that both the parties are mutually benefited.

Make sure you are aware of the history of the investor

Partnering with someone is a big decision, make sure you have proper communication regarding the same. Try to understand what all other companies in which he/she has invested are? Was the investment for a short period of time or a long period of time? Why the contract got over? What is the type of industries he/she has invested?

You can check out with this popular financial institution https://www.libertylending.com/ to get funds for your business quickly.

What is important?

To maintain the working capital

The foremost important part of a business is to maintain and keep consistency in respect to capital. The working capital includes furniture, employees’ salary, office equipment, and other administrative responsibilities. If the business is in the mode of expansion, it will require extra workforce and space and this will increase cost and if the business is in the constraint of only loss, this will require amount and can be raised considering market trends.

Recovery or meet the accident expenses

Accidents can happen at any time or any moment like fire in the building or certain asset brokerage or short-circuiting. This will again incur a cost. No, doubt there is an option of insurance but this will just help in making the burden less, but still cash flow is required. Consider a factory outlet where workers are always prone to accidents, machines often break down, this needs proper care and safety measures, and these factors cannot be fueled without money.

Maintaining a relationship with Key account manager

Every firm requires a key account manager for the investor, to hire an experienced professional so that investors can be backed-up for the same. Key account manager helps in maintaining a good relationship with clients helps you in financial terms and helps in accelerating the growth of the business as well.

Introducing a new product

New product development is usually becoming forte for the firm. But product development again requires huge money because it will involve testing, workforce planning, digital marketing service, etc.

Mode expansion

Sometimes when the business is growing at a faster pace and is able to acquire the customers, and the team decides to expand in different corners of the cities or PAN India, money is the first and foremost thing which will be required for the various purpose for financing, increasing the inventory, etc.

Small projects

There various companies which undertake projects on a contract basis or cloud software, basically here the companies tap the investors known as crowdfunding.

Conclusion

Business is an ongoing process. Funding can be required at any point in time, but finding the correct and appropriate ways of funding and finding the investors must be chosen wisely. There is a big market of investors and loan providers, but everyone cannot be trusted. Firstly, understand the benefit of funding; what are the risk involved along with the Pros and cons of funding. Why is the investor interested in your company?  Most importantly make your strategy strong so that the funds are used in a smart way, and you incur profit from the same. Funding can be on the basis of profit sharing as well.

InsightsStartups

Indispensable Things You Must Consider When Hiring Mobile Application Development Company

The business is depending on mobile as mobile application market has grown significantly and playing important role in any business. Technology has growing day by day and small to large business is required to having their mobile applications. Therefore, it is unacceptable to make mistakes while hiring an app developer. You should be sure and careful before hire any app developer as it will make and break situation for you.

We are showing some common mistakes that you should avoid while hiring a mobile app developer for your mobile application.

Confirm the credibility of mobile app developer

This is the most important step before hiring an app developer or mobile app development company. You should ensure their skill sets; their portfolios, their past clients and much other required stuff. Also, try to connect with their past clients and discuss their experience with them, so you get a better idea before hiring any app developer.

Schedule an interview with the developer

This is another important fact irrespective to the company you should take interview of the mobile app developer who will engage in your project. You can better understand the developer’s skills, thoughts and whether s/he enables to understand your requirement or not.

Source: Pixabay

Don’t choose price instead of skills

We agree that budget main constraint of any project while hiring app developers for small and medium size company but that doesn’t mean you should give priority to price over technical skills. You should ensure you hire best app developers who have the right skill for your project and quite affordable, as well.

Don’t be in a hurry to go live

Developing a mobile application is not an easy process. It is a teamwork of all the stakeholders, designers, developers and QA team. None of the developers can able to create an application in no time, so beware from app developers who are promising to complete your application in a few days.

Expert in niche

You should hire an app developer who has worked previously in your industry, as it will give you confidence that they will complete your project successfully. Less knowledge of your niche will give you bad results and you have pitiable mobile application.

Source: Pixabay

Not owning your intellectual property

While you hire mobile app development company or hire an app developer, you should do contract with them for rights of your ownership of source code as well as other properties those are used in your application. It will be useful if you want to upgrade or any changes with other company.

Don’t continue with the unfinished team

You should be in daily communication with the development team and check the daily progress. At a certain level, you might feel that they are behind from the actual time & products are also not up to the mark and will not be able to achieve the deadline. At that time, you should move away from them and hire professional app developers that can fulfill your requirements and complete your project on time.

Conclusion:

We have tried to cover a few common mistakes business owners should avoid while hiring app developer. The world is full of competition and if you desire to stay ahead of your competitors then you should hire app developers who are professional and dedicated to their work. Theunpluggedweb is one of the best mobile app development company in the USA with the team of dedicated developers who are always keen to provide an innovative application for your business. We have expertise in iOS, Android, iPad, and many other technologies.

ProductsStartups

Online Videos; Why Are They So Successful?

If you’re a regular Internet user, you’ve probably seen more than one online video and more than two in the last few weeks. Don’t you find it much more comfortable to see the information you were looking for in a video, with images and a voice that explains it to you?

Online videos have become one of the most used tools by app development companies. It facilitates the promotion of their offers and services and reaches different sectors of the population. Although different individuals have different interests, they share a common interest: the use of the Internet.

We all know that the internet is available to any person, regardless of his/her location.

Advantages of online videos

However, online videos have many other advantages. Keep reading, and I’ll tell you the most relevant ones:

Low production cost

The ease offered by technological advances to be able to record on portable media such as mobile phones has made it possible for online videos to be possible not only for big companies with large capital. Online videos can be used by small businesses and even local businesses. It is not necessary to make online videos that rival the Hollywood blockbusters. However, you should not publish videos that offer a bad image of your business.

If you are a large company that has television ads, you always have the option of linking your online video with the advertising spot, creating synergies. Also, since the Internet allows you to measure the interaction of online video with the user, this will allow you to improve the effectiveness of television advertisements.

Do online videos impact on a company’s image?

It refers to catching the attention of the receiver. Online videos are important given its high attractiveness, which also allows certain brands or products to be remembered more easily.

Another important aspect of online videos is that it improves the differentiation of your business against competitors. It allows you to connect with the receiver through the images and emotions that you can awaken in him. All this translates into an increase in user confidence. It is necessary to note the need for creativity as a decisive factor for a video to trend or not. If you are successful, it is likely that your online video will be shared by the different social networks (the famous and sought after viral effect). This will increase your visibility and boost your sales increase.

Improve the permanence time of your web page

What is that? So simple: it refers to the time in which a user is on certain pages. Statistics have shown that users spend more time on websites that have online and explanatory videos than on those that does not.

It also improves SEO

It is also important to note how online videos improve the SEO positioning of your website. It is known that Google loves videos. So, if you add some videos to your website, you will improve your ranking position on Google search.

Do not let them copy you

A common and quite penalized practice by Google is the copying of content from other websites. However, copying an online advertising video is much more difficult. Therefore, in addition to enjoying greater security that you will not be plagiarized, you make sure that this one will be unique.

Do you want to make online videos to boost your business?

It is important to make online videos that will promote the image of your company. You should meet with top web development companies to hire WordPress developers to help you create websites where you can easily use online videos.

Do you want to make online videos?

Follow these steps when creating your website.

The first step is planning.

It is essential to determine, before its development, what are the objectives you want to achieve with your online video. You also have to know your target audience and be able to direct your video towards them.

The second step focuses on the recording of the online video itself.

It is important to clarify the importance of short videos, which provide more advantages than long videos. This is due to several reasons. In the first place, users do not usually watch long videos. It is also easier and faster for companies to create several short videos than a long one. Finally, the editing phase of these online videos is much simpler. It is also necessary to take into an account that there are many users who watch videos on portable platforms, whose reproduction is faster if those videos are short.

The next step is the editing of your online video.

A good tip is to insert the link to your web page in the video. In this way, if the user is interested, he can access your website to get more information. Another important thing is to include the logo or title that identifies and shows what the video is about. This will make it easier for the user to know what they are going to see. And, finally, you cannot stop making “a call to action” by encouraging the recipient to use or buy what offers.

Now that you have your online video upload it to YouTube.

Do not worry if you have no idea how to do it; it’s the easiest thing to do. First, you have to create a YouTube channel for free. Then you only have to upload the video by adding the relevant information. I recommend that you do not forget this last one since fields like the title or the description make it easier for the user to know what they are seeing.

Approve!

If you want to increase the visibility of your online video, you only have to upload it to other social platforms, such as Twitter or Facebook. This will multiply the number of visits and the possibilities of sale.

Do you want to know the success of your online video? Well, go to the number of reproductions and statistics that the video shows you and thus measure your results.

 

 

Author Bio:

 Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

Startups

Awesome Tips to Create a Distraction-Free Tech Team

No matter how hard we try sometimes, we just can’t seem to find enough time to handle all of our work-related and personal responsibilities throughout the day.

Distractions are running rampant in our society with the advent of email, smart phones, social media, and so many other technological advances that seem to suck up our time.

If it’s not one distraction vying for our attention it’s another.

You’re probably tired of your phone and text messages coming in at all hours of the day and night. Are clients always emailing looking for status updates?

It’s time to learn how to navigate these major distractions. But how do we do it?

This isn’t going to be easy, but you can learn how to focus, get in the zone, and eliminate distractions so that you can stay there when you need to be productive the most.

How to Use Time Blocking to Get in the Zone

At regular intervals in our lives, we have these large lists of responsibilities that we have to accomplish. And no matter how hard we try, we never seem to make a dent in them. The responsibilities keep piling on and there is never enough time to get everything done.

Or is there?

Maybe you just aren’t using your time wisely. Maybe, if you focused on a concept called time blocking, and eliminated your biggest distractions for a short while during the allotted blocks of time, you’d have an easier time completing projects on your to-do list.

What is time blocking and how does it work?

First off, add everything on to-do list to your favorite digital calendar, an online time clock like Clockspot, or put it in a physical date book if you prefer to have a hard copy.

By doing this, you will have allotted a specific date and time to complete each one of your most important action items on your list. Make sure you’ve blocked off enough time to complete each specific item.

Why schedule my to-do list on my calendar?

By putting it on your calendar, you’ll realize in your subconscious that these tasks are important enough to schedule them. So you will take them seriously and work on them in a focused, less distracted manner.

If you truly want to enter the zone and accomplish amazing things in very little time, you’ll avoid your biggest distractors and begin working on your calendar full of important tasks without any interruptions.

Work on the Tasks That Are Most Important First

As you look over your to-do list, there’s no doubt that a few key, important tasks are going to immediately jump out at you.

Everyone’s list has things that they want to get done and things that they absolutely have to get completed, no if’s, and’s, or buts about it.

As an example, let’s say you need to set up a crowdfunding campaign. You’re using the site to raise money for a vacation that you desperately need to relax, unwind, and regroup.

Since this is such a big priority in your life right now, you should add to this task to your calendar first. That way you’ll be able to focus on it immediately.

When you work on your most important tasks quickly, you’ll feel a lot less stress because you’ve eliminated these challenges from your to-do list.

Plus, you’ll even have more time available to take care of the less important items on your list. Or you can just kick up your feet and take a break for a little while because you deserve it!

Startups

How Technology is Changing The Construction Industry

It’s no secret that the construction industry is at the moment battling against serious efficiency and budget problems. One of the main reasons behind this problem has to do with the fact that construction is considered to be a traditional industry with a noticeable degree of resistance toward change.

Nonetheless, the advent of new technologies has started turning things around. More and more automated processes are introduced in the course of a construction project. On top of that, decision-makers within the industry appear to get more open toward digitization and ready to rely on cutting-edge technology for completing their building projects.

‘Modernise or Die’

Less than a year ago, the British construction consultant Mark Farmer released an extremely interesting report regarding the need of construction to become more digitized. The title of the report is ‘Modernise or Die’ and it describes the current problems that the construction industry is facing in terms of efficiency and poor decision-making. According to Farmer, it is indispensable for the construction industry to change its core practices and embrace the use of digital tools in the construction management procedure. Otherwise, its very own existence is under serious threat.

5 ways technology is disrupting construction

Thankfully, it appears that the industry has started to listen on the above mentioned points. That’s why, we observed lately an increased presence of technology on site. Without further ado, here are five of the most essential ways in which technology is transforming construction:

 

  • Construction software

 

First and foremost, construction software is revolutionizing the project management process. From its initial design to its completion, construction software can help you keep good track of what’s going on. Furthermore, it empowers communication between the construction site and the office. All the different project agents are in a position to send and receive updates in real-time. This results in fewer mistakes and increased productivity. If we also take into account the perplexity of many construction projects today, it becomes apparent that the implementation of real-time project management software is the way forward. Lastly, a construction software can help you feel control the vast amounts of collected data and improve your decision-making based on it.

 

  • BIM

 

BIM stands for Building Information Modeling and it’s already changing construction. Of course, there are still many steps that need to be taken before we can claim that BIM has reached its full potential. In a few words, BIM is encouraging fully integrated collaboration and unhindered information flow during a construction project. In that way, the various parties involved can communicate faster and act on last-minute changes in no time. The ability to access the project’s data with no geographical or time restrictions increases accuracy both in terms of budget and deadlines. It contributes also to the significant reduction of waste which is at the time being one of the biggest concerns of the industry.  

 

  • Big data

 

Big data is the new bacon and construction is no exception to that. To put it simply, data is the basis on which every new endeavor and every decision is made. And that’s for a plethora of reasons. Firstly, it provides an insight to the main challenges that the industry – or a project in that case – is battling against. By knowing how to read the data, you can be confident that you have made the right decision for your project and that you monitor closely every single task. What is more, big data can offer you a trustworthy picture concerning the upcoming trends in the industry. In that manner, you can put together a functional long-term strategy not only for your current but your upcoming projects, too. Increase of transparency and accountability is another indispensable benefit that big data can offer to construction. Everything is recorded and everyone is accountable for their (either positive or negative) actions.

 

  • Robotics

 

Robotics have already made their first vital steps in construction. Their contribution to the building process is expected to become more and more fundamental in the next years. Self-driving tracks, 3D printed bridges and bricklaying robots are only a few examples of how robotics impact on construction. The biggest advantages that robotics are providing to construction are undoubtedly related to increased efficiency and safety for the people who work on site. Thank to such machinery, the involvement of workers in dangerous or timeful tasks can be significantly reduced. Additionally, this shift on the way job in construction is done will eventually lead to the attraction of a new workforce type. The construction industry will be gradually in position to attract young skillful workers who are after a long-term career.  

 

  • Drones

 

Last but certainly not least, the drones. Drone technology is getting more and more popular everyday and it already has a great contribution to many construction sites around the world. Drones could increase the accuracy of the building process. We are still in an early stage, but ideally, in a few years, it will be considered as a given the use of drones for the generation of a ‘digital tween’ for every construction process. In that sense, project agents will be constantly able to monitor the progress of a project and define easily its exact needs. This functionality could pave the way for the arrival of smart contracts in construction. This would signify simpler and more direct transactions while getting rid of the ‘middleman’ (eg. lawyers).

Conclusion

All in all, technology and digital tools have already a remarkable impact on the way the construction industry is moving forward. Their involvement in the project process is only expected to get more and more increased in the near future. The investment on the digitization of the industry will unlock tremendous possibilities and will provide great solutions to the chronic problem of efficiency.

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About the author:
This post was written by Anastasios Koutsogiannis, the Content Marketing Manager in GenieBelt.
Startups

A Results-Driven Business In A Fast-Changing World

Everybody’s talking about running a results-driven business. What does this mean?

A results-driven business is one that focuses its operations on what its customers want and not what it wants to provide.

If you’re putting up an online clothing boutique, you should determine the types of apparel your target customers look for, their preferred payment method and other add-on services that suit them. By focusing on customer-centric results, you’ll have less abandoned carts and achieve greater success.

What if your customers don’t know the results they look for in a business?

This is where you venture into a process of discovery. Discovery should not be a one-way journey. It doesn’t need to end upon reaching a predetermined destination because there may be external factors that can change one’s goal.

A decade ago, businesses would set a team planning to map out their 5- and 10-year plans. Their milestones would predict future results based on current performance and economic factors.

However, technology changed this mindset. What is trending today is old news next week. Customers’ demand change more rapidly today, thus you should always be on a discovery venture.

As you discover your customers’ changing definition of the results they want from your business, there’s one concept you should embrace: innovation.

Innovation can mean differences among businesses. It can be a simple progression such as introducing mobile payments or a major improvement like migrating to full automation. “Doing the same thing over and over again and expecting different results has never been a blueprint for success in any walk of life, which is why business leaders the world over are increasingly viewing innovation as the true key to competing effectively,” Jyoti lalchandani, regional managing director at International Data Corporation (IDC) shared in Gulf News.

The innovation game is a results-driven business.

Samsung transformed from a modest trading company to the world’s second-largest IT company because it progressed with the changing times, delivering the results their customers want.

The Japanese clothing company Uniqlo did not become one the world’s largest apparel makers overnight. It reinvented over the years depending on the changing fashion and clothing needs of its customers. From being a local operator of men’s clothing shops, Uniqlo now boasts of more than 1,900 stores worldwide.

What do Samsung, Uniqlo and other global brands have in common? They won, and are continuously winning the innovation game.

Keeping your edge with digital marketing

Running a business in the digital age has its positive and negative points. A small retailer can reach out to its target customers using the same digital platforms as global brands use.

Brands can maintain a presence on Facebook, Twitter, and Instagram without spending a fortune. Technology has somehow helped democratize marketing.

However, this has made the competition more grueling among market players. With countless businesses vying for customers’ attention, how do you stand out from the rest? How do you make your target market listen to your message and try out your offerings? This is where an effective digital marketing strategy comes into play.

Digital marketing is not only about maintaining social media presence. The Financial Times defines digital marketing as “the marketing of products or services using digital channels to reach consumers.”

These channels include websites, social media, online advertising, search engines, and mobile phones. With 50 percent of the global population using the Internet and more than 66 percent own a mobile phone, the importance of digital marketing is undeniable.

Identifying your best prospects with marketing campaign optimization

Digital marketing, if wielded correctly, can be the single most powerful marketing tool for your business. It can help you in your conquest to understand what your customers want and deliver these accordingly.

A bookstore can offer a satisfying online shopping experience via a mobile app that provides title suggestions based on the shopper’s recent searches or purchases.

A beauty salon can use e-mail updates to send out discount cards and other promos to its patrons.

Many companies use online surveys to gather customer feedback and social media campaigns to “get a feel” of the market before launching a new product or service. These tactics can be done with marketing campaign optimization.

Marketing campaign optimization involves the matching of the right offers to a certain set of customers over a specific channel at a given time. Each offer uses a predictive model that produces a score when a customer record is entered into the model. The score depends on the goal of the offer. It can be the probability that the customer will respond favorably to the offer or the expected sale from the customer.

A campaign optimization will allow you to identify the best prospects for your products and services.

The power of data in marketing

How does marketing campaign optimization work?

Start with collating data and analyzing your customer information. By knowing what a certain set of customers want, or the results they want from you, you can match them with a certain offer and optimize the same.

You can then use digital marketing tactics to reach out to a specific market segment using the most effective platform at the right time.

Let’s say you’re a financial company offering two types of investment products:
(1) a fund invested in listed stocks of large tech companies and
(2) a fund comprising of sovereign bonds in emerging markets.

What type of data do you need?

First, the profile of your customers (age, sex, status, etc.) Then, find out their risk appetite based on their holdings. Finally, determine, if you can, their investment horizon. Generally, Fund No. 1 will likely appeal to young and cash-rich investors who can tolerate risk, while Fund No. 2 will suit investors with a shorter investment horizon and low-risk aversion.

With this information, you can create a digital marketing strategy on how to deliver your message to these two sets of customers. What digital assets appeal to them and how do they consume these? When are they in the market for an investment product, etc.?

Running a results-driven business is focusing your operations on what your customers want. If they don’t know what they’re looking for, embark on a journey of discovery with them.

You can do this using tools and platforms you both understand. You can run online surveys, social media polls or present offers that match a customer’s recent searches. Innovate along the way.

You may discover that certain group of customers would prefer dealing with cryptocurrency instead of more traditional currencies. Use the information you gather to develop innovations, create quality digital marketing assets and optimize your marketing initiatives.

What is your e-commerce brand
Startups

How Technology Impacts Real Estate

The Times Are Definitely Changing

Oxford thinks the internet is going to replace traditional real estate agents with AI solutions in the near future. If you work in this industry, watch out. If you’re looking to get the best deals on property, well, then you may actually be in luck. Still, faceless tech can’t give you the “buddy deal” of your real estate broker friend; but he’s likely scraping a little off the top for himself, if you’re being honest—so maybe this is a good thing!

All kidding aside, from inside and outside the real estate agency, it makes sense to get an understanding of that which defines modern real estate. In a word: it’s the internet. Organizations like Rentec Direct offer: “The highest rated and easiest to learn property management software [and it] includes free US-based support.” Inherent in the software is internet utility.

Solutions like this are especially tenable for those who are managing multiple properties. The internet and technology, in general, are acting as a middle-man eliminating agent. Ignoring this reality is a great way to lose money and face a bevy of otherwise avoidable struggles.

Yet there is this interesting facet of life: when one door closes, another door opens. Even though certain industries are being replaced by the technology of one kind or another, new ones are coming in to counterbalance this shift. Look at smartphones, as a for instance. Everybody’s got one, but so many users require requisite coverage.

Identifying A Need And Capitalizing From It

Requisite coverage requires infrastructure. It turns out that cellphone towers need to be installed in multiple areas, and in increasing numbers, for big-time communications companies to properly serve their target markets. It also turns out that, strategically, not all areas where a tower needs to go are on public or otherwise easily-accessible land.

With this in mind, many savvy property owners are looking into cell tower rates; according to the link: “New Verizon cell tower lease agreements typically come in two flavors: construction of a new tower or by adding small cell equipment or antennas to your building. If you are a property owner, they want to see if you are interested in leasing your property for the construction of a cell tower.”

You may get contacted by individuals working with cellular agencies like Verizon who are looking to establish better area coverage for their networks. You may also use the internet to search out and identify strategic areas of necessary coverage. All you really need to do is look up a coverage map and see if you have any properties in areas that will need expansion.

It also makes sense to know community trends. Sometimes one area of the community is set to expand one direction, sometimes another area will remain as static as it has been for a few decades to come. You need to know where your community leaders are taking your municipality in order to have the greatest leverage when dealing with cellular providers. This can help you achieve a leasing arrangement which is appropriate to the value you bring.

Rental Considerations

Another way technology is changing property is in terms of rental. If you own a home or building, you can set up an Airbnb account so that travelers can rent the space out under a “micro” lease, or what’s known as subletting. Sometimes they’ll come in for a day, sometimes for a month. If you own an apartment, you can rent it out.

As a property owner, you’re going to have renters in your building who sublet. That means you’re charging them rent, and they’re charging somebody else rent. You’ve vetted the lessee, but you haven’t vetted those they’re bringing in on the sly. While if you own property this can be a great way to maximize it through technology, if you’re renting to lessees, you may also see them put your property at risk through their exploits.

Thankfully, when one door closes, another door opens. There are now agencies which monitor certain sublet websites which potentially undermine property owners. One organization, Sublet Alert, points out: “As a landlord or property manager, your first priority is to provide a safe and comfortable environment for your tenants. At SubletAlert.com, we monitor Airbnb daily. If we find a tenant illegally subletting one of your properties, we’ll quickly notify you…”

Land Considerations

There are millennial property owners today who only actually own land. It may or may not even have a building on it—the land is a place to park a motorhome. Now, many communities have put certain legal arrangements into play which ban this kind of living; but it is on the increase, and there are places where it flourishes.

If you’re in property management now, you may want to look into branching out into its purest form: land itself. With the internet, people can live comfortably wherever they can park legally. Online jobs and motorhomes make it possible to comfortably travel as a lucrative nomad. In fact, this can be done cheaper than apartment living in most places.

 

People have grown wise to the trend, and are following through on it. But the question becomes: what is there to do when the road turns blue? Eventually, roots have to be put down if only for a few months.

Sustainable technologies and off-grid living are also encouraging this land acquisition trend. If you’re an owner of property on what was a ranch or farm, but for whatever reason no longer functions in this capacity, you might divvy it up and sell it to people, or even lease it out to cell companies.

Knowing The Times

If you’re renting to people on your property, you can keep them from subleasing through online alert solutions. You can add cell tower equipment as well, and maybe even install a cellular tower. If you’ve got multiple properties, you can manage them online as well.

That’s quite a suite of real estate management solutions, and anyone in real estate should become familiar with these as even more applications are out there and will develop as time goes by.