Category: SaaS

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Toronto: Drone Filming Tips for the Best Videos Ever

Drone Filming has started to become popular and most of the experienced, as well as beginner filmmakers, are using drone shots in the films. As a professional, it is not difficult to understand the kinds of shots that will help in performing the best. However, as a beginner, it is crucial to have certain tips in your mind so that you can get killer shots while drone filming. You need to consider the tips that have been mentioned above so that you can help your footage become unique and stand out. 

Combine the different movements of the Axis

Your footage is not going to stand out if your drone is only moving forward and backward. It is your responsibility to add depth to the footage and to do so you must try different combinations of the axis movements. For example, you can fly up as well as backward and fly sideways when you are flying forward and up. Ensure that you are being gentle on the control sticks because steady and slow movements can help in making the footage cinematic. If you are not well versed with operating your drone, you can use the Tapfly method. This method will help you to fly your drone steadily and allow you to achieve complex flights easily. 

Orbit

Circling any particular object is responsible for adding a huge and great cinematic impact to the entire footage. You have the option of navigating circles manually by taking care of the target while flying sideways as well as moving in the opposite directions. You have to understand that circling any particular object is going to take the training. You can use the point of interest in intelligent flight mode. This mode will help you to circle any object smoothly, and you have to adjust the radius and height. This is one of the most important and crucial tips that you need to follow if you are interested in drone filming. 

Fly your drone at low altitude

Most people are responsible for assuming that drone filming is mostly associated with gaining height. Flying at a high altitude can indeed help in accommodating more shooting space; however, flying your drone at a low altitude can help in showing detailed objects and can also create immersive experiences. Apart from that, when you are speeding up, you have the freedom of conveying intense feelings through the footage. Ensure that you are paying attention to your flight environment, especially any kind of obstacle so that you can ensure the safety of flight. 

Follow the subject from various angles

According to www.store.dji.com, following a particular subject right from behind is one of the classic filming moves. However, it is not difficult to film your subject from various angles with the help of your drone and it is suggested that you try them. This is going to help in making your footage creative as well as intriguing and interesting.

Conclusion

Drone filming is extremely exciting. Ensure that you are keeping these maneuvers and techniques on your mind so that it becomes easy for you to get the best shots.

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How to Use Instagram Live in Your Marketing: A 7-Step Plan

Instagram Live works like Instagram Stories, which has about 500 million daily active users.

What makes it even better is that Instagram Stories shows up on top of a user’s feed, so they’re more likely to get a user’s attention more than regular content.

But it gets better than that. When you use Instagram Live, you’ll show up in the first place of Stories that are shown on top of the feed. In other words, Instagram live is like a shortcut to the top.

But that’s just the start. How can you harness it to get more attention, create connections, and build your brand?

Instagram Live in a Nutshell

Just a few months after Instagram Stories went out, Live Stories was rolled out.

IG Stories are pictures or videos that disappear approximately 48 hours after being posted. This lets users share more without overposting on their feeds. It’s a casual way of sharing what’s happening, without having it archived forever.

Instagram Live, unlike Facebook Live, isn’t meant to last long. Once it’s over, they’re gone, and won’t be visible on a page of a user anymore. It’s one way to become spontaneous, and an excellent addition to Instagram’s set of features.

Aside from broadcasting, Instagram Live Stories can also be a form of interaction. Users can submit their comments and questions. It also lets broadcasters and viewers have a real-time interaction with one another. 

It’s also an excellent way to discover new content. The platform’s Explore page now has a section called “Top Live” which allows users to search and watch the most popular Live Stories.

Why You Should Utilize Instagram Live

Instagram receives the highest engagement among all other social media platforms, but its saturation caused big issues for its post reach. So, if you’re utilizing Instagram for your social media marketing strategy, you need to stay competitive to remain on top of your game. But how do you do that? Well, by keeping up to date with its latest features.

Now, we’ve briefly discussed Instagram Live’s benefits:

  • Authenticity
  • Improved user-engagement
  • Cost-effective in producing content
  • Builds a sense of urgency
  • Greater brand awareness

Overall, Instagram Live is a helpful feature that reaps a lot of benefits. But still, this feature is underutilized.

How to Use Instagram Live

Prepare for your live broadcast

If you want to have a successful Instagram live broadcast, then you need to prepare ahead of time. This is true, especially if it’s your first time going live on social media.

Treat it as if you’re giving a business presentation. You need to outline your speaking points, write your script, list down some Q&A questions, and most importantly, practice!

One of the best ways to prepare yourself for an Instagram Live broadcast is to record yourself in front of a camera first. Watch the recording again, and make necessary adjustments if you can.

Promote your live broadcast ahead of time

One of your main goals is to reach as many users as possible. The best way for you to get a larger audience is to appear on Instagram Live’s Explore Page.

According to Voy Media, a New York social media agency, “Just like with Instagram’s algorithm with regular posts, if you’re generating high engagement and viewers from your live forecast, it means that it’s high-quality and interesting with other users as well. So, the more viewers and engagement that you’ll be getting, the more will you able to get featured on the Explore Page.”

That’s why you must promote your Instagram Live beforehand. If you want to get a lot of views and engagement, then your audience has to know ahead of time.

See to it that you write a post with the live video as your topic to create a buzz about it. That way, you’re maximizing your chances of getting more viewers aboard.

Use it for product teasers and launches

Another trend about Instagram Live that businesses can utilize is to use it to tease viewers regarding product launches. In fact, it’s an excellent platform to build a lot of hype around what you sell.

Whether you’re teasing your followers for a future product launch or introducing a new product line, it’s a great way to generate tons of excitement around your business.

To utilize this strategy in your Live broadcast, get your most in-demand product and release a few details about it. Creating this kind of mystery will excite your followers even more!

After releasing the teaser, you can ask your customers to sign up to get more information. Having this approach creates an element of exclusivity in your live videos, which entices users to act immediately, and increases the number of leads that you get.

Invite influencers to participate

The Instagram Live strategy takes advantage of the “limited time” nature of the video stream. Unless you have replays of your videos, most users are aware that they only have one chance to join your forecast.

For instance, offering limited-time promo codes is an excellent way to boost a sense of urgency. But there are other options that you can try, as well, such as asking influencers to participate. You can ask to make a big announcement during the stream.

When you partner with influencers, they’ll post about your products and services, exposing you to thousands (or millions) of followers who drives traffic back to your brand’s website.

Announce promotions and flash sales

Another great way to boost your live video’s viewership is to announce that you’re offering limited time promotions in your broadcast. 

Therefore, if you have a discount, giveaways, promotions, and other campaigns that you want to offer to a selected group of people, then you better announce it beforehand. As soon as you go live, you can offer the discount codes and coupons to your viewers.

Host a Q&A session

Your customers might have a question on something, so being able to address it takes off the need to look it up by themselves.

Hosting a Q&A session on Instagram Live allows you to answer questions about your products and services.

Through the “Live Request” feature, users can personally join the video chat. This allows face-to-face interaction with your viewers, giving them a more personalized experience as they could be able to talk to you, one-on-one.

Create product demonstrations

For you to attract plenty of new users, you need to show them that you understand their needs and that you can offer the best solution for them.

Once your audience will get to know you better, their trust for your brand will build over time, until they believe that your products will serve them best and that you can cater to their needs.

Product demos and tutorials are a great way to engage your audience because it precisely shows them how your product works and how it solves their problems. During the stream, make sure that you know what you’re talking about and that you efficiently demonstrate every process to your audience.

To Wrap It Up

Overall, Instagram Live is another effective tool for reaching, connecting, and engaging with your audience in an all-inclusive platform.

So, make sure that you apply these Instagram Live tips to get the most out of your marketing efforts on Instagram.

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5 Types of MarkTech Software and How It Can Power-Up SMEs

As marketing evolves, marketers search for solutions to streamline and scale their daily marketing activities without spending too much time or effort on them.

Choosing the right vendors and products can benefit SMEs and help them establish their presence in our fast-growing and competitive market.

To succeed, SMEs need to invest in the right tools that will make their Marketing Technology Stack their most powerful ally to compete with the largest brands out there.

What is MarTech?

MarTech is a blend that comes from the words “marketing” and “technology”.

Here is the definition:

“Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech.”

Modern marketing is all about finding the best set of tools to promote your brand to people all around the world.

While competing with big brands might seem a little terrifying at first, there’s nothing that SMEs can’t do when they employ the right tools.

Now Let’s See 5 MarTech Tools SMEs Need to Start Using Right Now

1. Email Marketing Automation Software

With 3.9 million users, emails have become one of the most efficient digital marketing channels marketers use to promote their products.

The first thing you need to do to start your email marketing is to search the market for a good email marketing platform that suits your needs and company goals.

Out there, you’ll find a plethora of MailChimp alternatives to provide you with the right technology and knowledge to plan and automate your email marketing strategy.

Moosend, for instance, is a great alternative to help you design your next email campaigns and automate them.

How it helps

Since sending emails to every single subscriber of yours by hand can be extremely time-consuming, the need for email marketing automation is dire.

A platform like this will simplify the process and allow SMEs to reach multiple subscribers at once in the most effective way possible.

And since, emails are one of the best ways to build customer relationships and brand credibility, using an email marketing platform will allow you to get more with less effort.

2. Subscription Analytics Software

Now that you’ve found the perfect software to attract more customers to your SMEs, the next step to ensure that your business will keep thriving is to track your business metrics.

To do so, you need to invest in a good subscription analytics tool that will show you which elements work well and which don’t. 

A great subscription analytics software that allows you to monitor your active customers and your monthly or annual growth is Profitwell.

Here’s an example of  what the metrics dashboard looks like:

How it helps

When it comes to SMEs with stricter budgets, knowing which elements have the biggest profit and greatest loss can determine the success of a brand.

With a tool like Profitwell, SMEs can optimize and measure their subscribers’ efficiency and take certain actions that will reduce their MRR churn, and increase their ARR.

Tracking brand performance will give SMEs the chance to improve their digital marketing strategies and establish themselves among larger brands.

3. Social media Software

Facebook and Instagram are some excellent media platforms to promote your products, either through sponsored ads or social media and influencer marketing.

With 37% of consumers using social media to find inspiration for their next purchase, neglecting to use social media ads can reduce your brand visibility significantly.

To take advantage of these platforms, you can start by using Facebook Ads, a tool that promotes do-it-yourself ads for everyone with or without expertise.

Here’s what the Facebook Ads quick creation looks like:

How it helps

Facebook ads have the lowest median cost per click compared to other famous social media ads like LinkedIn.

While the cost can vary depending on the number of impressions you want, Facebook ads can work well with since they can find you cheaper clicks to match your budget.

Facebook ads can help SMEs create awesome Facebook lead ads that will have maximum visibility due to Facebook’s massive number of users.

4. Employee Management and Communication Software

The success of a business doesn’t lie exclusively on successful product marketing, but also on the excellent communication and co-operation between different teams like your product and marketing team.

A good platform that can benefit SMEs not only with its simplistic user interface but also with its integrated apps is Slack.

How it helps

Slack’s success stems from apps, shared channels and search features that SMEs can get for cheaper prices.

Using some of the best Slack apps like Google Drive, Meekan and Monkey Test It can help SMEs get more things done and contribute to the simplification of the communication process.

5. App Connectivity and Integration Software

To save invaluable time, SMEs need to find software that will automate most of their daily activities and let them focus on other important tasks.

Since the main advantage of using MarTech is the ability to automate pretty much everything, using a web automation tool like Zapier will make your business tasks easier and faster to complete.

Here’s what a Zap looks like:

How it helps

Zapier offers a selection of more than 1.500 integrations to help you connect your apps.

For example, through the platform, SMEs can connect popular apps like Trello and Gmail to create new cards from new labeled Gmail emails.

By creating Zaps, SMEs will be able to mix and match triggers that will save time and provide updates about important tasks.

Takeaway

Using MarTech software is the best thing SMEs can do to increase their productivity and visibility in a market where businesses constantly try to surpass one another.

Adding such tools in your MarTech stack will help your business grow and connect with your target audience in the most cost-rewarding way.

So, what are you waiting for?

Start building your MarTech stack now and you’ll see your business go from zero to hero in no time.

Author bio

Marilia Dimitriou is a Creative Writer working for email marketing software Moosend. Her passion for writing has made her find new ways to combine the art of Creative Writing with SEO Copywriting. When she’s not writing articles, you’ll find her spending time on her drabbles.

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How to Create an Amazing Impact by Integrating Instagram & Web Design

Businesses have been relying a great deal on the power and versatility of social media platforms to engage the right audience. Among so many popular options available to marketers, Instagram is regarded as the way to go in 2019 since it has witnessed the best ever conversion ratio. As such, every web design business or freelance web designer is seriously thinking in terms of creating synergy between Instagram and website design to enjoy the fruits of both the worlds. 

Instagram has a phenomenal outreach and as a result, it is the destination to go-to for all aspiring web designers and marketers. The platform has an astonishing user base of over 1 billion active users. The users are actively interacting on the platform as they end up uploading 40,000 pictures every day and they end up posting 1,000 comments every second. The activity level on this versatile and vibrant social media platform makes it more enticing for the web design fraternity to leverage the platform to their maximum advantage. Let us explore ways to achieve an effective design synergy between Instagram and your official website.

Strive for an Interactive Web Design

The most amazing characteristic of Instagram is its inherent quality of interacting with users naturally besides, generating engaging content. This interactive characteristic of Instagram would be taken to the next level by utilizing effective tools such as Gramista that is used as a substitution for the Instagram users when they are absent from the platform. This helps in keeping the regular activities going on as usual. 

Web visitors, who are coming from Instagram, are having certain expectations from your website too. They could be expecting similar browsing comfort and intuitive web design. Web designs must be made more interactive in order to deliver the same degree of comfort as on Instagram. Moreover, an interactive website could assure a better UX or user experience to the traffic that is redirected from Instagram. Better User Experience automatically implies better brand appeal. The interactive element and amazing user experience on Instagram help you to obtain massive followers for Instagram.

Logos: Keep up with the Trend

It is mandatory to stay abreast with the latest developments and trends in the field of web designing and social media in order to win a competitive edge. As such, a design makeover is a must. An overall website overhaul becomes all the more necessary when we focus on creating a website with elements of interactivity so that it could be on par with Instagram. 

As per https://buffer.com, it is quite challenging to stay abreast with the latest social media logos. Moreover, even when you are able to identify the logos, it could take a reasonable amount of time to understand fully the brand guidelines. We know that Instagram has a sole focus on captivating and truly fascinating imagery and nothing really symbolizes this better than its logo. While creating content for your website, it could be really helpful to consider having a transparent logo of Instagram for using it in your designs.

Moreover, the design of the brand logo must be created with a lot of care as it would become the face of your company. Brand logos must be adjusted and refined for resonating with the brand aesthetics. 

Minimalism Is the Key to Success

Optimal use of all the design elements seems to be the cornerstone of minimalism. Website designs must have adequate free space. Avoid clutter and overcrowding with undesirable pictures and content. Websites with the clutter-free design would motivate visitors to spend quality time on your website without any unnecessary distractions. Websites with excessive design elements just for demonstrating the web designer’s proficiency could prove to be a flop idea as users would be irritated or frustrated with such distracting design elements.

Conclusion

Instagram has actually redefined web design. If you want your website to stay attractive to the visitors and potential customers, you must necessarily stay abreast with the latest social media particularly, Instagram trends and hire a web designer or business to help you with it.

About the author

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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13 Best Features of Mac OS Mojave

The macOS Mojave happens to be the 15th prime release of the desktop operating system by Apple. 

Hence, it is packed with a range of new functionalities, features, and new capabilities to look at. In this article, we aim to introduce the top 13 best features of the macOS Mojave.  

Mojave 10.14 is compatible with Mac system from mid-2012 or later, just as 2010 and 2012 Mac Pro models that incorporate the prescribed Metal-skilled illustrations cards. On the off chance that you’re shaking one of those systems, then finding what’s going on in Mojave would be of incredible help.  

Dark Mode

The Dark Mode is one of the most loved aspects of Mojave. In this mode, all of the native applications such as Xcode, Photos, Calendar, Safari, and more feature darker themes and colors. These colors happen to be very easy on the eyes, which is especially handy for those who spend a significant amount of time working on the mac. 

Dynamic Desktop

Have you always dreamt of having a desktop experience which changes as the day progresses? Well, the dynamic desktop of Mojave allows you to experience a desktop that shifts along with the position of the sun based on your location. Essentially, it changes the wallpaper dynamically from the light sky to blue, followed by darker blue as the night approaches. 

Desktop Stacks

Do you struggle with a messy background that is full of icons? Well, the Desktop Stacks in Mojave can help you in bringing everything into order. In order to use Stacks, simply right-click on an empty space and choose ‘Use Stacks’. 

Screenshot Markups

The Screenshot Markup feature has been on the IOS for some time. Previously, there was a need for a separate app to annotate the screenshots. However, Mojave brings options to quickly make edits after you have taken the screenshots. 

Screenshot Utility

There is a new shortcut added to the macOS screenshot arsenal. The Screenshot Utility bar can be brought up by pressing Cmd + Shift + 5. Using this bar, you can screenshot a specific window or the entire screen. On top of that, you can also record the entire screen or a specific area of the screen. 

Continuity Camera

The document scanners are dying out as the world moves to the digital side. The continuity Camera on the Mojave makes it easier for you to scan your documents. Essentially, it detects the document in the frame and cuts everything else out while fixing any minor issues. 

IOS Apps on Mac

After you update Apple Mac to Mojave, you may notice a number of familiar icons in the app launcher. Soon, Apple will introduce a translation layer which will make it possible for you to run the IOS apps on the mac. As of yet, only four supported apps from IOS can be run on the app including Voice Memos, News, Stocks, and Home. 

The App Store

The new relationship between the macOS and IOS grows even further due to the App Store. Currently, we can see hints of the mobile counterpart in the desktop app store. The new app store is expected to e much more powerful and easier to move around. 

Finder

The Finder has not been ignored in the entire Mojave treatment. Previously, the pictures used to look a little awkward with the Quick Look or Cover Flow in the Finder. The new Gallery View in the Finder has changed this completely.

Other enhancements in Mojave

Mojave carries a range of security improvements, along with improvements in Safari revolving around autofill, creating, and storing passwords. 

Use APFS to help Fusion Drive

Mojave currently cares more for your files. As guaranteed, Apple made APFS work with Fusion Drive in macOS 10.14 – the unity which empowers you to make, resize and store various volumes of data all the more proficiently on your Mac. 

Ask Siri more

The old great Siri gets smarter in macOS Mojave. Not exclusively is Apple’s voice aide lined up with Home Kit, it can likewise enable you to discover saved passwords. 

Follow trending topics on Apple News

With Mojave, Apple adds macOS-improved Apple News to the Mac. If you already an active user, you’ll be glad to know that the News application is synced with the iOS version, so you can get speedy access to your preferred sources on Mac directly. Right now, the application is accessible only in a few selected nations like US, UK, and Australia. If you can’t get your hands on Apple News because of geographic restrictions, News Explorer is a good alternative. This convenient newsreader Mac utility is a great device for reading, marking, and sharing content online.

While this is Apple’s greatest and best MAC OS update yet, there are bunches of significant improvements, as well as hidden features in Mojave, which make the upgrade worth it, despite all the trouble. Combine all these tips with the tried-and-trusted applications and you’ll be one happy Mac user.

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How To Protect Your Office Network From Data Theft

Many businesses, especially SMEs, are unaware that they are at risk of data theft until it actually happens to them. This finding was supported by data from the UK’s Cyber Streetwise Campaign indicating that two-thirds of small businesses in the United Kingdom do not think that they are vulnerable to cybercrime. Because of this, it should not come as a surprise then that according to a 2018 Verizon Report, 58% of malware victims are also small businesses.

While there is no 100% guarantee that any method is foolproof, applying these recommended security measures will give you that extra peace of mind that you deserve.

Install anti-malware programs

One of the most common ways cybercriminals steal data is through malware. Malware is short for malicious software, which are usually harmful computer programs like viruses, worms, adware, spyware, and Trojan horses used to access various devices stealthily. Nowadays, infecting a device with malware does not only happen by plugging external devices like USB sticks and hard drives. You can also get malware on your system electronically when you click a malicious email, download files, and visit unreliable websites. In fact, according to a 2018 Verizon Data Breach Investigations Report, around 92.4% of malware sneak into a device through email.

You can prevent malware from infecting your office network and risking data theft by installing anti-malware applications on all devices. The more advanced programs can detect even the most sophisticated malware. However, if installing an expensive anti-malware program is out of your budget, you will be surprised to know that even the most basic antivirus apps are still better than leaving your system vulnerable with no protection at all. 

Enforce access control policies

With most companies digitizing their data and using Cloud technology, it has become much easier for employees to access and use the information on demand. But with this convenience, there is also the added risk of confidential data being vulnerable to data theft. Business owners often fail to realize that there is a need to enforce data restrictions so that unauthorized users will not be able to access sensitive business information.

This does not only apply to external users but to the internal employees as well. Depending on their job roles, employees should only be granted access to information related to their tasks. For example, entry-level employees, interns, and temporary staff should not be given access to the company’s financial information, legal contracts, and other confidential data assets.

Only use trusted third-party service suppliers

It is common for businesses to use third-party service providers to run business operations. In many instances, these service providers gain access to the company’s data so it is critical to choose with whom you work with very carefully. When selecting a supplier to work with, make sure to research about the company, its track record, and client testimonials.

Examples of third-party suppliers that usually gain access to your data are web hosting and email providers, cloud computing companies, and companies offering remote services. For example, having remote printer diagnostics connecting to an external company means that people outside of your business have access not only to your printers but also to your office network. When granting remote access, make sure to limit the duration of access and the specific part of the network the third-party supplier is allowed to access.

Aside from screening companies that have electronic access to your data, it is also important to scrutinize third-party service providers that gain access to your physical workplace. Building maintenance, facilities management, security, and catering are examples of such services that are often outsourced to third parties, especially by larger companies. Make sure that the suppliers are reputable companies and are not fly-by-night entities.

Use data encryption

You can add another layer of protection to your data by encrypting them. In case anti-malware programs and access control measures fail, having encrypted data will make it harder for data thieves to open and use the stolen information. When you encrypt your data, an encryption key will be required in order for it to be accessed.

Data encryption is also important because it ensures that your data is protected at all times, whether it is just stored when it is in transport. There are also data encryption programs that can protect your data across different devices. This means that even if you lose a device with access to that shared data, it will be more difficult to access because it is encrypted.

Update your software and apps regularly

How many times have you clicked the “dismiss” button when prompted that you need to update some of your device software and applications? A lot of people ignore these important updates and many are even guilty of skipping the automatic updates set-up by their IT guys. You may not be aware that these updates are actually essential to protect your system from a data breach.

Most programs often need to be updated to fix issues including security vulnerabilities discovered by developers. If your system is filled with outdated programs and apps, you are exposing yourself to potential risks so make sure that you’re always running the latest version. 

However, it is also recommended to wait at least a week before installing the latest update instead of installing it on Day 1. The reason for this is because there have been instances wherein newly released software updates contained security flaws that were not discovered until users started experiencing them first-hand.

Block instant downloads and access to unreliable websites

During off-peak hours, many employees admit to browsing the internet to pass the time. While it may be harmless for your staff to read the latest news or watch a YouTube video, some of your employees may not realize that the funny gif image that they’re downloading to share with other colleagues is infected with malware. Another common scenario is when users try to download songs or videos from piracy websites, unknowingly downloading spyware in the process.

To prevent this, you can use web filtering software that can automatically block access to websites depending on the categories you choose, the nature of the websites, or the reputation of the websites.

Protecting your data is a worthy investment

The increasing number of businesses being dependent on technology also means that more companies are becoming vulnerable to different types of cybercrime, including data theft. Whether your business is a small start-up or a huge corporation, implementing security measures is definitely worth your time and your money.

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Benefits of Developing Mobile Application for Business

Did you know mobile apps are predicted to generate 189 billion USD in revenue by 2020, and right now, the Apple App Store has more than 2 million apps ready to download while Google Play Store has almost 3 million apps? Tools, communication, social media, entertainment, shopping, and health are some of the most popular uses of the mobile application. Individual developers may make some of these apps. Others might be small businesses. Whoever it is, it is evident that certain benefits of mobile apps can’t be denied. 

So, here are seven benefits of mobile apps for small business

– Promote Communication

The objective of developing a mobile app is to make mobility more dynamic and communication more efficient. Apps are a useful tool for communication between management, employees, and stakeholders. Additionally, mobile apps are also a robust way to create awareness about company activities, promotional offers, and product launches. Whether it is geo-targeting or direct communication, an app can work miracles.

People also use apps to search the web when they are moving. Besides hunting, apps also enable users to get in touch with the company’s management. It is reasonable to post notifications based on the demographics and proximity of users through mobile apps. Therefore, apps, in a way, help your business meet your customer’s demands and enhance marketing strategies. 

– Grow Customer Loyalty

It is a difficult job to create and manage your business’s reputation online. Here, mobile apps become an online agent. They build an uninterrupted and seamless link between a company and its customers. You can add many features that would let users finish tasks, starting from reminders to offering better customer services. Apps help to spread awareness swiftly about your products, which helps in growing brand recognition. 

Additional Helpful Resources:

10 Ways Your Business Can Grow with a Mobile App

Stand Out Of The Crowd With The Best Of Mobile App Development

Top 10 Mobile App Development Trends to Watch Out in 2019

– Boost Company Sales

As already mentioned, mobile business apps that are rich in features can increase recognition of your physical or digital products. You can take advantage of the paradigm shift now happening where people are moving more to smartphones from desktops or laptops when they search online for products. People today do a lot of product browsing when they are either waiting or traveling. Your app allows you to approach a broader audience that contains such people.

Apps also offer easy, interactive, and quick navigation. It makes them more suitable for browsing and shopping when contrasted to websites. Thus, customers prefer mobile apps more to buy products. Sites can facilitate awareness, but mobile apps are more suitable to elevate brands and produce sales. These are some advantages of mobile apps over websites. 

– Improve Customer Engagement

Mobile apps are more interactive and engaging than enterprise websites. It bolsters business-to-customer communication by expediting customers to get in touch with the management regularly. Be it reviews, feedback, suggestions, or complaints, users can quickly provide their views and also use your social media accounts for the same. Since you can be in direct contact with customers, an app helps a lot in improving customer engagement. 

– Offer Competitive Advantage

When your app performs seamlessly and is visually appealing, you are already way ahead of the crowd. With regular updates that meet the demands of users and address the evolving needs of a business, you manage to retain customers, and this gives you an advantage over your competitors who may not have invested in an app yet.

– Develop Brand Recognition

Customer support, reviews, loyalty program, and integration with social media are among the most appealing and essential features to a user. These features help the brand grow and add to your online marketing efforts. Business mobile apps provide a cost-effective method of promotion. Hoarding, newspaper ads, or paid ads on social media can consume a considerable part of your advertising funds when you want to develop brand recognition. However, with an app, you don’t need to spend a lot on developing brand recognition.

– Increase Visibility

Google has created its mobile-first approach, which it is now more comfortable for you to get noticed and improve visibility with your mobile app business. With a tailored app, you can get word-of-mouth suggestions with sharing on social media. You can reach a larger audience through this, and your online visibility is also enhanced. 

There are also other ways to create buzz to enhance visibility. With advancements in technology, IoT, AR, and VR becoming mainstream, many app development enterprises are ready to integrate these technologies into their apps, which offers users an engaging, interactive, and immersive experience. 

Conclusion

By extending all these advantages, a mobile app rich in features can take the business to the ensuing level of success irrespective of its scale and size.

Author Bio

Maria Brown is Chief Content Editor, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top iPhone App development company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes for Top Mobile App Development Companies. Follow her on @Twitter.

DevelopmentInsightsMartechSaaS

Best Platforms for Building and/or Creating Mobile Apps

In the recent past, the market for mobile app development has begun to take off. Both medium and large-sized companies are increasingly familiarizing themselves with the mobile world. Now more than ever, there is dire need to rapidly develop and deploy applications on a large scale basis. According to IDC forecasts, the market for mobile development platforms will witness a compound yearly growth rate of more than 38% in the next two years to reach $4.8 billion. Gartner expects over 20 million enterprise applications to be developed in the coming three years. The value is evident in the rising number of acquisitions and investments in the mobile app development space. 

Are you an individual or business owner who wants to build a spectacular mobile app? Today, building a mobile app is manageable – more than possible actually! You no longer need any coding knowledge or even thousands of dollars to spend. Numerous platforms are available that make your work a walk in the park. All you need is the right information so that you land the best platform.

Do you want to save energy, time, and money while coming up with your mobile app? Well, you need to use the best mobile application building platform. So who are the key players in the mobile app development field? Which is the best tool to use? The following is a comprehensive list of the best platforms for building mobile applications:

Mobile Roadie

Mobile Roadie allows you to instantly update the contents of your application. It supports all media types. The best attribute about this platform is that users can effortlessly preview their applications while the platform verifies the suitability and quality of the app. Mobile Roadie’s language allows you to pull your data in an array of formats such as CSV, HTML, etc. This platform enables you to enjoy utmost customization ensuring your app has a personalized touch – something that is extremely important online.

The AppBuilder

This platform gives you two options. With the first one, you can use the online toolkit to create your application as you get some side training. With the other option, you can work with the platform to build your app together. The AppBuilder enables you to save time creating an application for all platforms. With this platform, you also enjoy protection through a user name and passwords. Lastly, you can always update your app even after going live.

Appery io

Appery io refers to a cloud-based mobile application builder that is used to create applications for iOS, Android, and Windows phones. It is extremely easy to get started with this platform because you do not have to download anything from the cloud. The platform also gives you a drag and drop option to come up with your user interface. In addition to all these, using Appery plugins can easily enhance functionality. During and after your app development, sharing is very easy using this application.

Good Barber

With Good Barber, you get to enjoy nine customizable and amazing design templates, 500 Google fonts, and 350 icons. What is more, is that Good Barber cuts and styles your application into fine detail without the need for any coding. This platform is perfect for Android and iOS phones. If you have been looking for a platform that accords you immediate feedback with almost all app alterations, then Good Barber is your best bet. Lastly, you can contribute videos, photos, and articles.

AppMachine

Are you a business with the desire to build applications for free and only pay when you want to publish? Well, if this is you, then AppMachine is your ideal platform. Building blocks enable you to link to Twitter, Facebook, and online stores. All through, you enjoy the freedom of colors, styling and so much more. AppMachine ensures you always have access to the Apple and Google Play app store. The app is available at discounted prices.

BiznessApps

This platform is optimized for all types of businesses. It brings with it an array of features such as push notifications, shopping carts, and loyalty programs among many others. BiznessApps has a convenient in-app integration, numerous templates, instant updating, and user-friendly CMS.

GameSalad

GameSalad is primed for gaming on an array of platforms such as OS X, HTML 5, and IOS. Since it is a drag and drop platform, you do not need any coding. GameSalad boasts of a scene and actor editor. With this platform, you also enjoy an active community forum where you can get valuable input from other designers. Moreover, the platform also blesses you with a library of game elements and behaviors for use. For a wider reach, the platform allows you to publish your app online.

Appy Pie

This is another incredible cloud-based application for Android, IOS, and Windows. Appy Pie allows you to instantly publish your app on app stores. You also enjoy enhanced customer interactions, app monetization, real-time updates, and revisions as well as push notifications.

ShoutEm

ShoutEm is billed as one of the simplest mobile application makers of all time. Its drag and drop option allows you to add event places, news, photos, media streaming and so much more. ShoutEm offers countless customization tools, seamless publishing and monetization options. Updating your content is real-time and easy. Its e-commerce feature makes it perfect for businesses.

AppMakr

AppMakr is a free DIY app that allows you to build IOS, HMTL 5 and Android apps for free high-quality applications as well as unlimited updates. This platform consistently shows your application’s AQI (App Quality Index) which enables you to improve the quality of your app. AppMakr offers you features galore such as chat rooms, video streaming, live updates, full autonomy, customization, push notifications, etc.

The above platforms guarantee nothing short of the best environments for building mobile apps. Now that you are informed about them, go ahead and make maximum use of them. You will surely not regret it.

DevelopmentInsightsSaaSSEO

The Vital Role of CTR for Optimizing Your Domain

Let us start with an honest opinion. The CTRs or the Click Through Rates are essential when it comes to strategizing the SEO for your domain. But, it is often the case that CTR is not given enough attention to. However, according to experts, CTRs are as crucial as the inbound links from authority sites and posters.  

When you are dreaming about improving the visibility and the traffic footfall for your site, you should never underestimate the power of CTR as studies have revealed that you can improve your page rank by one position with just a 3-percent increase in organic CTR. 

Keep in mind that better CTR means a better conversion rate. So, all you need to do is invest in an expert third party SEO agency and consult with a professional like Jacob Joseph Edward Xavier Clear to accept the challenge of improving the CTR metric which will enable you to attract traffic and gain a good advantage over your nearest competitors at the SERPs. 

However, before you begin, you need to have a clear idea about what CTR is all about. Let us have a look in detail,

About CTR

Domain optimization has a number of vital facets, and these include the paid searches, mail campaigning, and the advertisement displays. CTR is a tool that allows you to measure the performance of these strategies. The actual figures for how many times an ad was clicked or how many viewed them are analyzed through CTRs.

There are other aspects of investing and improving CTR. It also allows you to gauge the effectiveness of the title, the content, the description, and the emails. As the name suggests, the tool allows for the measurement of the actual click-through rates as a parameter for the performance of your web and business domain. 

The higher the CTR and the associated signals, the better optimized your domain is in terms of performance. It suggests that the website and the content are relevant to the user concerning information, authority, and uniqueness. 

Keep in mind that with any business venture, your marketing, and promotional campaigns needs to reach the target audience and the user base. The impact on the business is created by several factors that include the actual buying of a product, signing up for a service and indulging in any online activity on the web domain. CTR will allow you to effectively modify and measure the success of your campaign in terms of actual lead generation. 

Are there factors that determine the CTR results?

You, bet there is! In reality, several factors might influence the CTR score. While you cannot pinpoint any factor definitively for an improved or low CTR, but you do have an idea of what elements to improve on or what exactly is going right for your campaign.

The factors that affect CTR include the keywords and phrases, PPC campaigns, and searches related to brands and products. The CTR is calculated by tallying the total number of clicks and impressions. The number of impressions is divided by the number of clicks, and the result is multiplied by 100. 

What do you gather from your CTR score?

You must be asking, why CTR? Since traffic and lead generation can be measured by various analytical tools as well. However, you need to understand that CTR is the perfect metric for measuring the failure or the success of a promotional or marketing feature. 

The higher user engagement you have, the better is the CTR, and you can be sure that the strength of your domain is in the keywords, image optimization, and the ad campaign placements. With better click-through rates, you can also be assured of the impact your conversion is having and the lead generation for your venture. 

Yes, the results might be diverse depending on the campaign you are running, but that is just the nature of business as some products and services will always enjoy better success than other campaigns. CTR is also essential for Google Ad ranks as the ranking goes down with lower click through rates. 

Keep in mind that the quality score for your domain provided by the search engines is dependent on the following three major factors.

  • The uniqueness of the content and the relevancy
  • The CTR
  • And the performance of the landing page

How to improve on the CTR

Here are some tips and tricks that you can try to improve the CTR for your domain.

1. Leverage the Google console for the search data analytics for the identification of low performing content and improve on them as much as possible.

2. Keep in mind that the title and tags should not suffer from excessive keyword usage.

3. Tap into human emotions of fear, joy, and success while designing posts and article titles for the SEO campaign of your site.

4. You can try addressing personalities through the titles to create a unique story to carry your campaign forward.

5. You can even include numbers in the titles as this boosts CTRs by at least 35%.

6. Description tags should be exciting to generate interest and excitement from the consumer.

7. You need to use descriptive URLs and not the generic ones as they are low on appeal, and if done right, it can improve your CTR by 25%.

8. Headlines should vary according to posts and services.

9. You can invest in Facebook ads to check the effectiveness of headlines.

10. Lastly, you need to avoid the usage of generic phrases that include “click here” and others to lend authority and authenticity to your site.

 

In conclusion

Yes, you do need the expert help when trying to figure out avenues to successfully optimize your web domain. There are several SEO firms available locally, but not all services are up to the mark in terms of the technical prowess and content creation ability. Therefore, it is essential to judge a service based on merit alone when searching for a third party SEO service. If you are in doubt, ask your questions to make sure of the expertise and the professionalism of the firm. Keep in mind the user reviews for a service and the overall charges for optimizing your domain. Make sure that you are getting the best bang for your buck. All the best!

DevelopmentInsightsProductsSaaS

How Technology is Revolutionizing the Real Estate Industry

The world has become a global village, all thanks to technology. We live in an era where technology and modern techniques have revolutionized every walk of life whether it is medicines, engineering, aircraft, fashion designing or real estate industry. Here are some of the ways in which technology has completely changed the perception of buying and selling the property. Whether a buyer is interested in Dubai Marina apartments for sale or simply wants to look for the best properties in New York, all the information is now just a few clicks away.

1. Artificial Intelligence (AI)

Artificial Intelligence has been around for almost a decade now and the industry is now flourishing rapidly. Apply it to the real estate market, and the possibilities and prospects are endless. For real estate agents, the best way to secure a deal is to show their clients the property that is perfect for their needs. The best way to achieve this is through AI, where different algorithms are executed to give agents the perfect property results based on historical data recorded by other similar customers. 

2. Internet of Things (IoT)

The Internet of Things (IoT) is another breakthrough in the house hunt. With more and more connected devices taking over the market every day, IoT is not going to stop anywhere in the next few years. A good example of how IoT is changing property buying and selling perspective is Beacon. Beacon is a Bluetooth device used to transmit information over the internet using Bluetooth. For example, a customer when enters the radius of Beacon device can get instant information about the property, including its real-world preview, even before an agent arrives. 

3. Data Science Analysis

Also called Big Data Analysis, data science has played a vital role in helping potential buyers find their ideal home. Using prestored data and analyzing it for their unique demands, buyers can easily find the perfect property for themselves without wasting any time in searching irrelevant ones.

4. Mobile Apps Development

A real estate agent is involved in a lot of day-to-day tasks like meeting potential clients, signing contracts, visiting properties and providing communication between buyers and sellers. Mobile apps like OpenHome Pro and DotLoop enable agents to perform their day to day tasks like scheduling, planning, marketing, tracking and reporting in a more convenient manner, providing all the requirements of their daily activities in a digital environment.