5 Examples of Progressive Web Apps

Miley on December 27, 2021

Progressive web apps are increasingly finding favor with companies globally. It allows companies to engage better with their clients.

You may ask, what is a Progressive web app?

These are websites that look and function like an app. They use the latest technology to offer the users’ app-like experiences right in their browsers.

To explain to you in detail how progressive web apps helped companies achieve their goals, I have listed some real-life examples here.

Top progressive web apps that achieved their goals

Tinder

The first choice of the millennials when they are looking for a dating app is Tinder. If you look at the structure of this app, you will find that its main focus is mobile users.

Recently, this immensely popular online dating app decided to invest in a progressive web app to target new markets.

While building this app, one of their key goals was to maintain 1:1 feature parity with their existing native application. And if you look at their newly launched progressive web app, then you will find that they have succeeded in this task.

The key points of this app that make it a grand success include the following.

The size of this app is just 10% of the existing native app.
Short development cycle.
The number of users swipes and messaging increased.
The session time of the users also increased significantly.

AliExpress

AliExpress is another example of how the progressive web app helped a company to significantly improve the users’ engagement online.

This hugely popular e-commerce website was struggling in its effort to offer a highly engaging web experience to its users. The company experimented with the concept of using its mobile website to attract non-app users to download their app – this experiment did not give them the desired results.

To rectify the situation, AliExpress looked at various types of web apps and then decided to create a cross-browser progressive web app.

This decision was a smash hit with the users and the overall performance of the website increased significantly.

To help you understand the level of success of the new progressive web app of AliExpress, you need to look at its key performance indicators.

The conversion rate increased dramatically by 104%.
The number of pages visited per session also doubled.
The number of time users spends per session also increased by 74%.

Pinterest also chooses to go with Progressive Web Apps as it aligns well with its business goals and objectives.

The planners at Pinterest were stumped on how to offer highly engaging service to those users who were struggling with low bandwidth or have a limited data plan.

After analyzing the viewer’s activity on their mobile website, they discovered that only 1% of the new users either signed up or logged into their account.

To meet this challenge, they launched their progressive web app and were astounded by the results. Some of the important highlights of their progressive web app include the following.

A huge jump of 103% in active weekly users numbers YoY.
The session length also increased dramatically by 296%.
The rate of signup YoY also saw a gigantic jump of 843%.

Starbucks

Starbucks always believed in offering its customers a great experience and a good value for their money.

Therefore, with the rise of mobile users, they quickly identified the potential and decided to offer a highly engaging mobile-first experience to their users.

They decided to do this through their progressive web app and the engagement statistics of the app show that it was a big hit among the users.

Some of the points that would buttress my argument regarding the massive improvement Starbucks saw after investing in a progressive mobile app are as follows.

It offered the users ordering offline ordering options.
The performance of PWA was significantly faster than the legacy native app.
The users used the app from their home screen an average of four times a day.
The session time was more.

Twitter

Twitter is a hugely popular social media giant with a user base of several million.

Twitter from its early days focused on offering a mobile-first experience to its users.

However, in the emerging market, they faced the problem of users with limited bandwidth as well as legacy mobile devices.

For them, progressive web apps offered an optimum solution of offering their new users in the emerging markets a solution that offers feature parity with their existing mobile app.

The result of this investment was dramatic, to say the least. Twitter saw an overall improvement in all performance indexes of their progressive web app some of which include the following.

The number of tweets sent increased by 75%.
The length of each session also increased by 65%.
The bounce rate was brought down by 20%.
The frequency of tweets by average users increased to 4 times a day.

Conclusion

The examples I have put together in this article show conclusively why companies all over the world are slowly switching over to the progressive web app.

SEO

Top 10 Tips to Optimize Your Blog for Higher Ranking in Google

Miley on December 16, 2021

As more businesses are coming online, it has become important to rank in higher positions and outperform competitors. Regardless of the blog size and industry, it’s important to gain the maximum organic traffic and drive more sales through the content.

If you are new to optimizing your blog for higher rankings, then we’ve covered it. Here are the top ten tips that you can follow to optimize your blog for better search rankings in Google. These tips are always used by top SEO Company in India.

1. Do proper keywords research

The first step in on-page optimization is to do proper research on the right keywords for your blog post. You can use a number of keyword research tools such as Google AdWords Keyword Planner, Semrush, and KWFinder, and more to find profitable and high-traffic keywords for your blog post. Once you have found the right keyword, make sure to place it in the title, meta description, h1 tag, and throughout the body of your article.

2. Optimize your meta description

The meta description is the short snippet that appears under the title in the search engine results pages. It’s important to include your main keyword in the meta description and make it compelling to entice users to click through to your blog post. Keep it between 150-160 characters long.

3. Include images and videos

Including images and videos in your blog posts can help you rank higher in Google SERPs. Images can help improve user engagement on your blog posts, while videos can help increase the time spent on your website. Make sure to use relevant keywords in the file name and alt text of your images, and add a transcript or closed captioning your videos.

4. Add internal links

Internal links are links from one page on your website to another page on your website. They are a great way to help Google crawl and index your website pages, and also help improve the user experience on your website. Make sure to add relevant internal links in your blog posts, and use anchor text that includes your main keyword. In addition, external links are links from your blog post to other websites. They are a great way to increase the authority of your blog post and help readers explore more content on the web. Make sure to use relevant and high-quality external links in your blog posts.

5. Optimize your images for search engines

Include a descriptive alt text and file name within the image code, not the image URL, for high-quality images on your website. This will help Google understand the context of the image. In addition, make sure that all of your images are properly formatted with no broken links or missing thumbnails.

6. Reduce bounce rate

The bounce rate is the percentage of visitors who leave your website after viewing only one page. It’s important to keep the bounce rate low by adding engaging content, such as images, videos, and internal links, to your blog posts. This will help keep users engaged on your website and increase the time spent on your website.

7. Focus on URL optimization

The URL of your webpage can affect its ranking in search engine results pages. It’s important to keep URLs and file names search-engine-friendly by adding relevant keywords, using hyphens instead of underscores, and not using special characters or capital letters. In addition, avoid using dates and special characters in your URLs.

8. Optimize for voice search

Google is increasingly using voice search as a way to find information online. In order to optimize your blog for voice search, you need to make sure that your content is relevant to the questions being asked by users. You can do this by adding FAQs and long-tail keywords to your blog posts. Search for common questions that the audience is searching for and add them to your FAQ sections for better voice search optimization.

9. Write quality guest blogs

Woman — A young woman is working on her laptop

Guest blogging is a great way to increase the authority of your blog and reach a new audience. When you write guest blogs for other websites, make sure to include links back to your website and include your main keyword in the anchor text. In addition, make sure that the website you’re writing for has a high-quality website with good SEO metrics. Pick such a topic that will add more value to the readers.

10. Use social media actively

Social media is a great way to increase your website’s authority and visibility. Make sure to share blog posts on all of your social media platforms and include links back to your blog post. In addition, create a Facebook page for your company or brand so that users can find you easily online. Encourage users to follow you on social media by including social sharing buttons on each blog post. The social media marketing services offered by Digital Marketing agencies indirectly help you to rank higher in Google.

Wrapping up!

Follow these easy tips to drive more traffic and improve the overall SEO performance of your blog. Whether you’ve recently started the blog or run it for a while, these tips will surely help.

SEO

Top 5 Web Hosting Hacks to Boost Your Website SEO

Miley on December 13, 2021

Web hosting plays an important role in improving the overall SEO performance of your website. Many beginners make the mistake of opting for cheap hosting that brings no benefit to your website in terms of SEO. There are several ways you can optimize your website hosting to boost SEO in no time. And most of SEO reseller use this technique.

If you are new to improving search optimization results by optimizing web hosting, then we’ve got you covered. In this post, we will have a look at the top five web hosting hacks to boost SEO that you need to know.

1. Go for a higher bandwidth

A higher bandwidth allows the website to handle more traffic at any given time. It also ensures that your site can handle all the traffic spikes caused due to high search engine rankings. This, in turn, increases customer satisfaction and makes your SEO campaign successful over a period of time. When your website has higher bandwidth, you can be sure that the bounce rate will be minimum as the pages will open in no time. In addition, more traffic on your website means more conversion opportunities.

Along with this, ensure the web hosting has the minimum downtime so that your website will never halt when customers are browsing it. The majority of the web hosting companies assure you 99.8% of uptime but do a little research before you opt for one to boost SEO.

2. Use a dedicated IP address

Using a dedicated IP address is one of the best web hosting hacks to boost SEO. When you use a shared IP address, chances are that your site’s rankings will be compromised as it can be marked as spam by Google and other search engines. In addition, using a shared IP for your website will affect load time performance as well. Go for managed WordPress hosting:

Managed WordPress hosting is specifically designed for WordPress websites only and comes with many advantages over normal web hosting plans such as better security and optimization features. It also ensures that your hard work does not go down the drain due to poor server performance or resource-intensive plugins that interfere with the overall working of your website.

3. Opt for cloud hosting

Cloud hosting is the best web hosting hack to boost SEO as this form of hosting will allow you to scale your website easily and also improve its performance by taking care of any server issues. In addition, it ensures that your site can handle higher traffic and minimizes load time and page-loading issues.

Cloud hosting is specifically designed to boost SEO by improving overall ranking factors such as bandwidth, security, etc., so adding this feature will further help in achieving better results for your campaign. The scalability advantage offered by cloud hosting is also one of the biggest benefits that you need to look for while opting for this web hosting type. Cloud hosting is relatively expensive compared to other ones but it’s all worth it as it gives you an edge.

4. Hosting location matters

If you are wondering how hosting location affects your website’s SEO, then let us put it this way. For instance, if your site is hosted in the US or UK, then it will be easier to rank the website for local searches as compared to non-English countries. Also, hosting location can have a big impact on the load time performance of your website. So, always try to buy hosting of the same country where your company is based as it will give you a direct advantage.

Whether you are starting out or already running a business and looking to switch hosting, always opt for the same country option. It will bring in several SEO benefits as your website will load faster.

5. Use a CDN

A CDN or Content Delivery Network is one of the best web hosting hacks to boost SEO. It helps in minimizing latency and makes your website load faster than before. With a CDN, you can be sure that your site’s responsiveness will increase and the bounce rate reduces considerably. In addition, users spend more time on your website and look at more pages which means added opportunities for conversions. Ask your web hosting provider to integrate a CDN with your plan.

If you run an e-commerce website, then it becomes even more important to use a CDN and ensure the resources load faster. On the other hand, even if you own an enterprise website or a personal brand website, using a CDN is a useful hosting hack to boost the overall SEO performance.

Wrapping up!

Boost your website’s SEO performance with these simple hosting hacks. If you don’t have a technical team then it’s better to hire for example a professional SEO Company Bangalore that will handle all these aspects. When you focus on these additional aspects along with your SEO strategies, you will see a drastic positive shift in SEO performance.

About Author – With over 13 years of experience as a leader in digital marketing, Mansi Rana is the Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

Development Insights

The Different Types of Renewable Energy and Why They’re Important

Miley on December 3, 2021

Researchers have been warning that if we don’t reduce emissions, our actions will have a permanent, irreversible impact on the environment. Fossil fuels commonly used worldwide are responsible for much of these emissions linked to rising temperatures.

As companies and governments emphasize solving the climate crisis, demand for clean energy is on the rise. It’s estimated that renewable energy sources will account for 90% of the increase in the world’s total power capacity this year. Renewable energy sources provide a cleaner alternative to non-renewable sources like fossil fuels.

Read on to learn about the different types of renewable energy and why they are beneficial.

What Is Renewable Energy?

Non-renewable energy comes from sources limited in capacity. They take such a long time to replenish that they are gone for good once we run out. Types of non-renewable energy include coal, oil, and natural gas.

Renewable energy comes from Earth’s natural sources that are constantly replenishing, like wind and sunlight. These types of energy do much less harm to the environment than their non-renewable counterparts.

Types of Renewable Energy

Although we think of renewable energy as the power of the future, it has been around for centuries. But, recent advances in technology have once again put it at the forefront. The most common types of renewable energy sources include the following:

Solar Power

Solar power harnesses the limitless supply of sunlight and turns it into electricity and heat. Solar power uses photovoltaic cells to convert light into energy.

Solar power has become accessible renewable energy in the consumer market as individuals can have solar panels installed on their homes from companies like Blue Raven Solar. Solar panels can provide clean energy to a single building or an entire neighborhood.

Wind Power

Wind power harnesses the wind to turn the blades on a turbine, and this motion then powers a generator to produce electricity. Wind turbines are often located in rural areas but are also placed offshore. Although wind power doesn’t generate any emissions, people do find the large turbines noisy and unsightly.

Hydroelectric Power

Hydroelectric power uses fast-moving water in rivers to turn a turbine and power a generator to produce electricity. Dams often have these turbines to make hydroelectric power. Although dams produce renewable energy, they aren’t considered clean energy because they divert natural waterways and negatively impact animals and humans.

Geothermal Energy

This type of renewable energy captures the heat released naturally by the Earth to heat water and bring it to the surface to turn turbines. To reduce its environmental impact, geothermal plants pump water back underground.

Tidal Power

Tidal power is a newer form of hydroelectric power that uses the force and motion of the tides to generate electricity. It is a reliable and relatively constant method of generating power. Energy is often collected in tidal barrages, which are like dams.

Benefits of Renewable Energy

Renewable energy sources aren’t all clean since they do produce some effects on the environment. But, many of these sources produce no emissions. As the world becomes more reliant, we can reduce the impact our emissions have on the climate.

In addition to the environmental benefits, the growing renewable resource industry creates more jobs to develop and install renewable energy sources.

Renewable Energy Is Here to Stay

Renewable energy has sparked a revolution in the energy industry as the world attempts to solve the climate crisis. Rising demand has led to advancements in the industry. With so many types of renewable energy, we have many ways to change how we get our power.

Are you looking to keep up with the latest renewable energy news? Check out our website for the latest technology news and trends.

Insights

Keeping Images Ready for Quick Sticker Printing

Miley on December 2, 2021

Stickers are a useful and effective marketing tool, but that’s only if you have them ready. There’s nothing worse than needing to bring 500 stickers to an event in two days, only to realize you never made the files or sent them to the printer. Getting same-day stickers from printers in the L.A. area is possible, especially if you follow these tips to get your images ready ahead of time.

Use SVG files

The problem with printing stickers quickly isn’t the actual printing process itself. Issues that cause delays usually stem from problems with the files themselves, and what is being printed. JPG and PNG files may work fine for your website or static prints, but using those same images in a sticker will usually require the image to be shrunk down to fit the style and size of your sticker sheet.

SVG image files ensure that your picture scales properly when it’s resized, so you don’t gain any unsightly pixels along the way. If you keep all your logos, art, or other images in SVG files, resizing and arranging them on a sheet or for a roll becomes a quick and easy job, getting your stickers ready for printing in no time.

Reimagine Your Images in CMYK

The default for most image-creating software is RGB (red, green, blue) for colors. RGB shows up best on computer screens, as that is how they filter all the other colors. But printers use four-color filters, CMYK (cyan, magenta, yellow, black). If you’re in a rush and don’t think to change the settings, your stickers can print out looking very discolored as the machine tries to print on a different set of colors.

If you make sure your images are already set to CMYK to start, then you won’t have to worry about trying to remember to change them beforehand. It’s always best to keep two versions of each logo or art piece you have: one that’s in RGB and scaled to fit websites and other computer needs, and one that’s in CMYK and scalable to work for any printing need you may have. Just make sure you label them properly!

Know What You Want

The worst part about getting stickers ready for printing is deciding what kind of stickers you want. Do you want a roll of stickers that’s just your logo? Would you prefer a sticker sheet that’s a sample of all your art? Or maybe a sticker book that can be used for long car trips? If you’re looking to print something quickly, you’re best off getting a single roll of stickers or using a sticker sheet that is compact and uniform. Otherwise, you may spend too much time designing your stickers and not enough time printing them.

You can get your stickers printed the same day you need them. But to make sure they come out on time and look the way you want, keep your image files organized. By using SVG files set to CMYK, you’ll get the best stickers printed out each time, whenever you need them.

Insights

Everything You Need to Know About Home Electricity Safety

Miley on November 23, 2021

Scheduling an appointment with a professional repair person can be a real headache – nobody wants to wait a week for the technician to come and fix a problem in their home. Nowadays, with all the “do it yourself” guides being available on the internet, more and more people opt to fix the troubles on their own. However, DIY repairs are not always the brightest idea, especially when it comes to electrical issues. Poorly maintained home electricity leads to serious safety risks or, even worse, fires. In order to be safe and sound when it comes to these issues, you might want to check out this list of tips on how to maintain your home’s electrical safety.

Check if your appliances are in proper working condition

You probably have a bunch of, let’s say, kitchen appliances that you don’t use regularly. Most households stack the unused devices somewhere in the back and handle them only once or twice a year. It is important to store the appliances in a dark, dry place so that they don’t deteriorate. Also, make sure you inspect the plug and look for damage, before plugging it in. This way, you will avoid electrocution caused by malfunctioning gadgets.

Find the best electrician

Even if you decide to do most of the work in your home by yourself, you should always have an electrician to call when it gets messy. If you live in NSW, finding an expert like a level 2 electrician in Sydney will surely make your life a lot easier, especially if you don’t have the required experience and knowledge about electricity. Moreover, it’s always good to have your home’s electrical work regularly checked by a professional.

Turn off the main power

The major reason for accidents is that people leave the main power on while working on electrical maintenance. Always make sure the main power is off in order to avoid electrocution or fires if you are working on bigger electrical issues in your home.

Be prepared

Make sure you are always prepared for any kinds of accidents, especially fires. It’s good to have a fire extinguisher within reach, in case anything unexpected happens and you need to react quickly. Moreover, make sure to have your electrician on speed dial, if an emergency occurs.

Double-check your extension cords

Did you know that you shouldn’t plug one extension cord into another? This can lead to serious accidents such as overheating and explosions. Extension cords are to be used individually, and as little as possible. If you find yourself using too many, call a professional to set up more power outlets in your home. Furthermore, extension cords have an “expiration date”, meaning that you should regularly replace the old ones, just in case. If you have a garden and you need an outdoor extension cord, make sure it’s always placed in a dry area, away from kids and animals.

Prevent overloading

Bear in mind that a single outlet should be used for only one or two appliances. Maxing out the power from one outlet can lead to overloading and potential outbursts. Try to rearrange the appliances in your home in order to evenly distribute the power consumption. If you find this difficult, consider installing a new power outlet where you need it the most.

Electrical maintenance can be highly dangerous if not done correctly. Try to avoid doing things on your own – electricians were trained and educated for years before they became experts. Hire someone who is qualified and experienced, to ensure that all of your home’s power equipment is safe and functioning properly. Remember, if you have any doubts about a power outlet or a gadget, get an expert to inspect it and make sure your home is safe.

Products

How to Use Online Shopping When Equipping Your Home with Essential Gadgets

Miley on November 22, 2021

No matter how big your living space is and how long you’ve lived in it – all homes deserve attention, love, and care. This is particularly true if you’re trying to make your home more enjoyable, welcoming, and comfortable than it’s ever been, and one of the ways to make that happen is by relying on the offer you can find online. Shopping things this way may not sound like your cup of tea at first, but once you start doing this every single day, you’re going to start realizing all the benefits of this idea. So, how can you use online shopping when equipping your home with essential gadgets, and what are some of the things you should and shouldn’t do during this process?

Set the budget

This is the first thing you need to focus on when buying stuff for your home, regardless of its size, location, and number of rooms. Most people think that they won’t spend too much money on their essential gadgets, but this is almost never the case in the end.

Buying one thing will lead you to the next, and then you’ll start purchasing items without thinking about money and you’ll have no money left for your utility bills – and that’s the worst thing you can do! So, start by figuring out how much money you have and how much you’re willing to spend. Doing that will help you stay on track and get everything you need without breaking the bank and causing financial issues in the long run.

Make a plan

Credit card — A man is holding a credit card in front of his laptop.

Buying stuff online usually means being able to see them without touching them, and that’s something you have to be ready for if you opt for online shopping. This is why you have to know exactly what you’re looking for and how to find it.

If you’re buying appliances, for instance, you have to know their sizes and how much free space you have – you don’t want to buy a fridge online, have it delivered to your home, and then realize that it doesn’t fit. This is also true when equipping your bathroom, your kids’ room, and other parts of your home, so make a detailed plan before you start browsing the Internet and stick to it as much as you can.

Keep digging

For most people, buying things online means sticking to a handful of the most popular websites and buying whatever they’re having on sale right now. While that may be the simplest and quiet way to go, it’s not always the best, especially if you’re getting ready to equip every inch of your home with essential gadgets. This is why browsing the Internet a bit more than usual might be a great way to go, so be ready to think outside the box a bit.

You may find amazing offers if you’re persistent and willing to invest some time and energy into this process, and this will help you save money too. Checking out the amazing Shoppster, for example, might give you tons of options to choose from, as well as great prices, and what’s even better is that you won’t have to lower your expectations and compromise on the quality of the gadgets you’re buying.

Look for reviews

Since you’re unable to see, touch, and feel the stuff you’re buying in person before they come to you, you need to find another way to ensure you’re making the right choice. Doing that isn’t easy in the online world, but if you look for reviews, you may be able to differentiate high-quality items from those that aren’t.

Still, not all reviews and reviewers are the same, and only those who are reputable and knowledgeable deserve your attention. If you stick to paid promotions and reviews that are neither accurate nor true, you won’t be able to equip your home, and particularly your kitchen, with great gadgets and you’ll just end up losing your money. However, once you start buying stuff online and being satisfied with your purchase, you’ll also find reliable reviewers whose opinion you’re going to value – and once you do that, you’ll be happy to buy everything they recommend!

Think twice about the colors

One of the problems of buying stuff online and not seeing it beforehand is that you can never know what something is really going to look like once it’s delivered to your home. This isn’t true just for the size of the stuff you’re going to buy, but for the color as well, which is more than vital when equipping your entire living space and wanting to achieve a certain look.

Sometimes, the colors on your computer screen are different from the stuff you see on your mobile phone and even more different from the color a certain thing has in real life. So, there are two things you have to do – don’t have big expectations when it comes to colors, and try not to be too disappointed if you’re not completely happy with the stuff you’ve bought. Instead, think twice about the colors, stick to simple solutions, and look into the Return & Refund Policy just in case.

Collect at store

This is an amazing way to make the most of both worlds – buying stuff online and collecting them at stores means you’ll be able to use all your online coupons, discounts, sales, and promotions and you won’t have to pay for your delivery! Most online stores function this way and allow you to use the “collect at store” option when paying for your stuff, which is one of the best-case scenarios, especially when purchasing tons of items at the same time.

And if you’re equipping your entire living space, this is precisely what you’re doing, which is why collecting your stuff at the store is so great. Instead of paying the delivery guy and cluttering your entire home, you can easily pick your items up at the store and bring them back home yourself. Of course, if you’re buying fridges or other large items, opting for home delivery is a better idea, but collecting everything else at the store is quite fine.

Buying stuff online when equipping your home is the best way to make sure it’s personalized and perfect for you and your family. This will encourage you to fall in love with your place more than before, so start browsing the Internet and buying things straight away!

Martech

6 eCommerce Personalization Examples That you Can Implement Today to Grow Sales

Miley on November 18, 2021

There is a lot of competition in eCommerce and customers are becoming more and more demanding. Personalization to the rescue! It helps to retain existing customers and increase sales. SmarterHQ report says that 90% of customers are ready to share personal information to simplify purchasing.

So what is eCommerce personalization? In a nutshell, it is a process of providing a customized experience to each user of an eCommerce website by utilizing user data. Such a targeted approach improves conversion.

Here are 6 examples of personalization in eCommerce that will change your business drastically.

1. Personalized product feed (Wish)

Changing the homepage according to the user’s individual preferences is a smart move. Showing personalized feed is even smarter. You can offer products depending on customers’ social group, geographical location, previous online behavior.

For example, Wish, a fast-fashion eCommerce platform, owes most of its success to the hyper-personalized feed. The wish came up with a recommendation engine for a personalized shopping feed. AI analyzes customers’ personal information and creates a feed of the most relevant products. This makes shopping addictive and increases sales significantly.

Wish strategy

2. Price recommendations (Arcbazar)

It can be difficult to determine the right price for products and services. This becomes even more difficult when there are multiple sellers, especially with peer-to-peer transactions. Price recommendation algorithms can help find a golden ratio between competitive prices and good margins. As a result, you will get more sales and maintain an optimal profit margin.

For example, Arcbazar, a giant platform for architects and designers, has used machine learning to recommend the most relevant rewards for projects. There was an issue with customers leaving the order process unfinished as they were not sure what price to set. An AI-driven solution came to help. Now the Arcbazar system analyzes a customer’s intent, collects previous data from similar projects, and offers the most optimal price. This allowed increasing the number of successfully completed projects on the platform.

3. Chatbots

Chatbots can boost customer satisfaction by providing personal assistance and problem solving 24\7. They can answer typical questions or connect a customer to a consultant, collect payments, take orders, and schedule deliveries. So when building a chatbot make sure it can analyze users’ profile details to create personalized answers, which will increase conversion.

For example, the KAYAK chatbot is powered by AI and learns from previous answers to create personalized conversations with the users. Thanks to Natural Language Processing the chatbot interprets not only words but also the intent of phrases and is able to respond appropriately.

4. Personalized pop-ups

Retargeting your customers within your website is much cheaper than off-site. One way to do this is by making popup offers that match some specific user activity on the website. These pop-ups can be automated considering such parameters as browsing behavior, cart value, and the number of sessions.

Urbanara, an online homewares store, decided to offer a pop-up with a discount to new customers. When a first-time visitor adds items to the cart there is a pop-up offering discount or promotion in exchange for an email address.

5. Emails

Following the previous point, if you already have customers’ email addresses send them personalized emails. This helps to reengage customers to return to their abandoned carts and keep on shopping.

For example, Morvélo sends customers emails in case they’ve abandoned their carts. In this reminder, the store shows items that visitors intended to buy so they can finish the purchase.

6. Personalized search

Today users expect to find exactly what they want, not just something that slightly resembles it. So overall customer satisfaction depends on how helpful the onsite search is.

Usually, an onsite search is one of the first things your potential customers will use upon entering your store. They will look up the keywords trying to find what they came for. However, if your search is inefficient and you have a lot of products it can quickly turn into a painful experience.

For example, Neiman Marcus took advantage of smartphone usage and focused on the mobile experience. They created Snap.Find.Shop. a feature that allows customers to use pictures of items to find similar products. This made a search on the website much more fulfilling for visitors.

Wrapping up

The benefits of personalization in eCommerce are undeniable. It helps provide an individual experience to each customer which leads to growth in sales. In this article, we discussed eCommerce personalization tools like product and price recommendations, customized pop-ups, event-triggered emails, self-learning chatbots, and personalized search. Try them and let your business grow.

Products

Must-Have Adventure Gadgets for Exploring the Great Outdoors

Miley on November 17, 2021

Getting out of the house and exploring the great outdoors is one of the best things you can do for your physical and mental well-being. Whether that means breaking out the map and looking for exciting hiking trails or visiting different local campgrounds, heading outside is a great way to spend quality time either solo, working remotely, or with friends and family while reconnecting with Mother Nature – something we could all use more of these days.

While you’re making plans about the areas you’re going to explore, it pays to know the exact tools and add-ons that you need to pack in order to ensure a fun and fulfilling, but also safe outdoor experience. With that in mind, here are five must-have adventure gadgets for exploring the great outdoors.

A backpack and a bivy sack

Every outdoor adventurer needs a trusty backpack to support them in their journey and keep everything they need to be stored safely. A rule of the thumb is to stick with lighter ones – such as smaller backpacks and daypacks – since you’ll be moving a lot and you don’t want to carry too much weight everywhere you go.

Other than the backpack, you’ll also need a camping shelter if you plan on spending the night out in the open. While your first thought may be to reach for a tent, depending on the conditions and the weather, you could also opt for a bivy sack. Lightweight and easy-to-pack, it’s a cover for your sleeping bag that will keep you protected against the elements – sans the hassle of setting up a tent.

A first aid kit

No one likes to think about what could go wrong during their outdoor adventure. Even if you’re a seasoned hiker or camper, that doesn’t mean you should head anywhere without a first aid kit. Accidents happen, and for you to feel safe while exploring the wild, it’s necessary that you bring a kit consisting of (but not limited to):

· disinfectant ointment or cream

· pain reliever

· gauze pads

· bandages

· sterile wipes

· tweezers

· scissors

Even a minor cut or bruise needs to be taken care of immediately, so make sure you have these items with you at all times. Some other useful items to bring include sun protection, insect repellent, and a water purifier.

A sharp object (or two)

Being prepared is key when venturing into the wilderness. Chances are, you’re going to have to tackle some challenges along the way, and you need a trusty companion to get you through. That’s why it’s always a good idea to pack a sharp object or two and keep them at hand at all times.

Whether we’re talking about slicing food, cutting branches, or keeping yourself safe in case of emergency, trusty tools such as a reliable switch blade knife go a long way in making sure you’ve got everything you need for overcoming obstacles when out in the wild. Not only will this handy piece of equipment make your outdoor experience a lot smoother, but it’ll also help you stay safe, especially if you’re a solo adventurer.

A camping stove

Just because you’re spending time out in the wild doesn’t mean you can’t (or shouldn’t) enjoy some hearty, delicious meals you usually prepare at home! Cooking out in nature can be just as enjoyable, if not even more, especially since you’ll likely be using just one single cooking tool – the camping stove.

Not only does this help simplify the entire outdoor cooking process but there’s also less mess to clean up after you’re done. All you need is a fire log for your outdoor cooking tool and some camping recipe inspo, and can start preparing everything from hearty soups and stews to corned beef hash and one-pot wonders.

Navigation tools

Finding out that you’re not moving in the right direction can be frightening, which is why navigation tools are a must when planning to spend some time out in the wild. Whether you’re preparing for hiking or going camping, never leave without a compass, a map, and a GPS device.

Tools like these offer support by making sure you’re on the right track, and there are many options to choose from. And while electronic devices are easier to use, classic navigation tools such as compass are very reliable, which is why they should be a must on every hiker and camper’s packing list.

Wrapping up

Nature is full of wonders, and exploring everything it has to offer is as beneficial for our body as it is for our mind and soul. However, staying safe should always be your top priority wherever you’ve headed, so keep these tips in mind. They will give you peace of mind knowing you’ve brought everything you need for your adventure in the great outdoors.

Martech SEO

9 Ways to Recover From a Sudden Fall in Traffic

Miley on November 16, 2021

A sharp and unexpected decline in traffic can be a dangerous occurrence that must be dealt with quickly and effectively. Panic can lead to poor business decisions, which is why you should have a set procedure in place if your traffic suddenly decreases.

To do a traffic drop study, use this 9-point checklist. A contingency plan like this one will eventually isolate the root of the problem, allowing you to apply the proper solution.

Verify Your Tracking Information

Assume you’ve opened your analytics account and seen a significant decrease in visitors. A sharp and rapid reduction in traffic is a sporadic event if you’re not performing black hat SEO. The first step is to double-check that you’re dealing with the correct data.

In the admin part of your analytics account, check the status of your tracking codes.

Open the “tracking code” tab in the top-right area of your admin page under “tracking info.” Under “Status,” there is a notification that indicates whether or not your code has been submitting data for the past 48 hours.

It’s possible that a site update or migration removed or changed the code, which would explain why your analytics account is lacking data. You may inspect the code on your website by right-clicking on any page in your browser. Choose “inspect.” To identify where your code is installed, use command + f (control + f on a PC) to open a search window and enter in “analytics.”

Verify that your code has been properly installed on your website. You may have addressed your problem if there are any errors in its installation. If your code is intact, you must double-check your information in the search console.

Use Search Console to double-check your information

The search console is your go-to resource for learning more about what’s going on with your site. A big decline in traffic could indicate that you’ve lost visibility and coverage, which could result in a revenue loss.

Analyze your site’s impressions, clicks, and position on Google
Review your index coverage
Send you alerts about issues Google discovers on your site
Assist you in understanding how Google perceives your site
Remove the potential of pages being de-indexed and penalties being imposed.
Penalties from Google

Go to “security and manual actions” and look for “manual actions” under “security and manual actions” to discover if you’ve gotten a manual punishment. You should get a message like “No Issues Detected” because manual actions are quite severe.

If you are subjected to manual action, you will be provided guidance on how to resolve the issue and resubmit your site for review so that your pages can be restored.

Indexing Issues

To see if there has been a decline in the number of pages indexed on your site, go to the coverage tab and look at the number of pages indexed. No pages have been lost, and the site’s URLs have not been affected, as shown in the graph below.

Someone may have mistakenly used a noindex command or inserted a disallow rule to the robots.txt file, resulting in a reduction in the number of indexed pages.

On a WordPress site, the option to “discourage search engines from indexing” can be found in the general settings tab. Your site’s pages will be de-indexed if you choose this option.

The same option is available in the advanced tab beneath your text if you’re using Yoast as an SEO plugin. Fix any noindex and prohibit directives, then resubmit your sitemap in the search console if your pages were mistakenly de-indexed. Despite the fact that there is a simple remedy to this problem, the scenario is extremely risky because you will lose all search engine visibility.

Re-indexing your pages might take anything from a few hours to several weeks, depending on the size of your site and how many pages were de-indexed. If your pages have been indexed and your data gathering in analytics has been confirmed, move on to the next step.

Perform a Competitive Analysis

Google is the arena where companies compete against one another. It’s possible that your company isn’t the only one using SEO to obtain a competitive advantage (check out the best SEO Sydney agency to improve your profit). It’s possible that another website has simply outranked you due to superior content marketing and/or link-building tactics.

A competitive examination of the site that has pushed you down the SERP and stolen your traffic is the solution to this. You can begin by looking at how your competitors have responded to search intent, which is the most crucial component of ranking.

Look up the keywords that their page ranks for to determine if there are any gaps in the content. Some parts of your page are possibly out of date or no longer deliver the information that readers require. Update your page to reflect any missing content and to more thoroughly cover your keyword topic.

Examine your competitors’ backlink profiles to see if any links can assist you in gaining authority over them. Regaining the first position may simply require a few high-quality connections if the material is substantially comparable to yours.

Verify the information in your keyword tracking software

Falling rankings result in a decrease in traffic. To keep track of your SERP ranks, create a Rankwatch keyword tracking report. The statistics in analytics and search console will corroborate the keywords that have declined significantly.

A keyword’s ranking might drop for a variety of reasons. If the issue isn’t immediately apparent, eliminate the alternatives one by one. To prioritize a plan of action, make a list of likely factors that could have caused the reduction in ranks. The most common causes of changes in search visibility are listed below.

Ascertain that your content is pertinent to the user’s aim

The most crucial ranking factor is whether your content is relevant to the searcher’s intent. Users searching for your target keywords should find value in your content since it speaks directly to their search intent.

Now that BERT is fully functional, we have a better understanding of what a user is looking for in a search query. Despite the fact that the BERT update only affected 10% of search queries, its impact will be felt as Google continues to learn more about how people search.

If your website is lacking in specifics, adding focused material in response to user intent will increase the page’s performance by meeting search intent appropriately. Improve your keyword ranks with better content to reclaim lost traffic.

Evaluate Dropped Backlinks

A decline in ranking and, as a result, a drop in visits could happen from the loss of significant backlinks pointing to your page.

Check your backlinks to check if any critical links were lost during the time when traffic was down.

The most typical reasons for link removal are as follows:

The page was moved, merged, or removed
They failed to add your link back into the text.

Contact the proprietors of the sites that removed the links to see if they may be reinstated. You can make a better argument for link replacement by correcting any issues that led to their removal in the first place if you can figure out why they were deleted in the first place.

A few low-quality links will have no effect on your ranking or cause a significant decline in traffic. If no big links to your site have been lost, proceed to the following step and conduct a competitive analysis.

Keep an eye out for new SERP features

The introduction of Google SERP features is a trend that has been going on for quite some time. This is a problem that has resulted in more than half of all Google searches landing in a zero-click result.

Confirm whether a new SERP feature has emerged by searching Google for your term. A featured snippet, PAA box, local pack, or an increase in the number of ads may be absorbing a percentage of the query’s available clicks.

Examine Harmful Information and Recommendations

The phrase “there’s no such thing as bad publicity” isn’t always true, especially when you want to improve your business. A public accident or a series of unfavorable reviews might swiftly erase your visitors if the content is serious enough to harm your reputation.

Social listening solutions have become an important part of reputation management since they allow you to track any relevant mentions about your brand and competitors. Your version of the tale may influence public opinion and preserve your reputation in the aftermath of a devastating PR catastrophe. Early retaliation to negative news or reviews can help safeguard traffic and avoid potential client loss.

Take Away the Chances Of A Google Update

It’s always possible that Google has released an update that has caused the ranks to shift. Large fluctuations in ranks owing to big changes in how Google analyzes the content and backlinks are not rare, according to the history of Google upgrades.

There are a few websites, such as seroundtable.com and searchengineland.com that keep up with the latest Google developments and can provide you with the most up-to-date information.

Your company’s website is a significant asset. Dropping traffic counts are terrible for both your website’s growth and the bottom line of your business. Organic traffic takes time to build, but you may accelerate the process by using content marketing to produce leads. However, a minor increase in traffic as a result of these attacks will not be detrimental.