Category: Martech

DevelopmentInsightsMartech

How to Create Kickass Interactive Content

Before you rush into seeing the infographic, consider this. Interactive content is reported to have 2 times more conversion than passive content. Moreover, 88% of marketers feel that interactive content helps them stand out from their competitors. With such overwhelming support in its favor, it’s only fair that we hand out tips on how to create it. Here is an infographic by Outgrow to help you learn more:

Now that you know how to create it, let’s talk about your option. And let’s face it, you have many. What are the types of interactive content you can create? We have listed most of them here for you.

1. Interactive Quizzes- Graded and Outcome

Interactive quizzes can be of two types- Graded or Outcome. The graded quiz is like a surprise test.  Only much more fun.
The lead/user attempts the quiz and is marked on the basis of answers that you have marked as correct. Here is an example:
Suppose you are a digital marketing agency that provides social media marketing solutions. You can create an effortless graded quiz like this one. Moreover, you can boost your lead generation by upselling and providing a free FB marketing ebook to people in exchange for contact information.

On the other hand, Outcome Quiz is meant to give personalized results. to the potential lead according to the answers they have input. Much like personality quizzes!

2. Interactive Calculators

Calculators can be best used to collect the email addresses of the middle of the funnel and the bottom of the funnel leads. They provide value to the lead/user determined by determining the quantitative value of a question they might have. How much will your legal fees be? How much should you spend on paid advertising? All you need is an interactive calculator!

3. Survey/Polls

According to some sources, the average response rate for the survey is 24.8% Add the magic of interactivity in it, and the percentage increases exponentially. You can use polls like this to build buyer personas, provide better customer experience, or just to have fun!

4. E-commerce Recommendation

Here’s how this works.

Potential leads can enter inputs according to their needs and personality. Each question is mapped to a certain response. The quiz provides the product results for those users accordingly. Here’s an example.

5. Chatbot

A chatbot is a tool that allows the company to conduct conversations with a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes. Here’s an example.

There is abundant potential in using interactive content. We hope that through this article we have prepared you to tap into it.

So, what are you waiting for?

Interact away!

DevelopmentInsightsMartech

What’s the Status of Women in Tech in 2019?

It’s no secret the tech field is dominated by men. Even though women now make up roughly 46 percent of the workforce, they only hold 24 percent of computer science jobs and about 11 percent of executive-level jobs in Silicon Valley. Of the women who do make it into Silicon Valley, they make 61 percent less than their male counterparts. That evens out to an average of over $16,000 less per year.

There is no direct reason for the gender discrepancy; however, speculation largely lends itself to the rise of the “male tech geniuses” like Bill Gates and Steve Jobs whose overpowering success overshadowed females in the field. Additionally, women are viewed as too emotional and face the problem of pregnancy bias that men do not.

When a man fails or makes a mistake at work, they are allowed the opportunity to explain themselves and fix their mistake. The same can not be said for women. When high-powered women make a mistake, they are met with a much higher level of scrutiny. Their failings are seen as a reason they shouldn’t lead rather than a simple misstep.

How do women actually stack up?

Although women are not as prevalent as men in the tech industry, that’s not due to lack of skill. On the contrary, female-powered companies have historically performed 3 times better and generated 12 percent higher revenue than those led by men.

Furthermore, in a GitHub study, code written by women was actually accepted 4 percent more often than code written by men. The catch? The coder’s genders were not disclosed prior to the acceptance of their code. Women in the study were in fact, better coders, but only when the judges were unaware they were women.

What is the effect on women?

The turnover rate is more than twice as high for women as it is for men. 41 percent of Women in tech are leaving their jobs as opposed to 17 percent of men. Of those women, 56 percent leave in the middle of their careers; 24 percent of whom leave the tech field completely, 20 percent leave the workforce altogether.

Why? Most often it’s because 30 percent of women over 35 still hold junior level positions while they see their male colleagues moving up around them. Rather than stay in unfulfilling jobs they will never advance in, women choose to leave in search of fulfillment elsewhere.

What are companies doing for women in tech?

Diversity initiatives

Many companies are dedicating time and money to work on diversity initiatives. Though only the companies who are truly diverse tend to be the ones who report, they’ve proven organizations with a more diverse workforce perform better. But that’s not all. High-diversity businesses also have more satisfied workers and a leg up on the competition.

Pinterest has one of the most diverse executive teams at the moment; however that number is only about 8 percent. Google also has higher numbers than the national average with a 30 percent female workforce but that number is still much lower than men. Tech companies are putting in the effort to catch up, but still, have a long way to go in diversifying their teams.

Reducing pregnancy bias

Pregnancy, maternity leave, and motherhood seem to be the largest biases against females in the workforce, especially in the tech industry. The United States is one of the only countries that does not require paid parental leave for businesses. As a result, many women are forced to choose between their careers and their children and leave the workforce. Some companies though, are making a point of actively combatting that.

For example, Netflix provides unlimited paid parental leave for a year following childbirth or adoption. Tech giants Google and YouTube give new mothers 18 weeks of paid leave while also give families $500 to invest in the stock market for their children.

Women still only account for about a quarter of the workforce in the tech field and are often overlooked. However, they have proven to be just as successful as, if not more successful than, their male counterparts. Though the tech industry has a long way to go before bridging the gender gap, they are slowly adapting practices to get there.

 

A big thanks to Amanda Peterson, to writing and submitting this piece to us.

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The Secret Ingredient In The Online Dating Market With A Tinder Clone App

Modern technology is bringing a record change in the relationship between man and machine which is also impacting our interpersonal relationships. Sending hand-written letters to friends or loved ones has almost gained vintage status. The main reason behind this is the abundance of electronic tools redefining our communication modes.

A similar change can also be seen in our dating life as people are seeking out partners in the virtual space. This is leading to rhetoric popularity of dating apps. If you are thinking of devising a dating app, then you can walk in the footsteps of Tinder – the pioneer of such services.

Tinder gained an edge over its competitor apps with the revolutionary left swipe for dislike and right swipe for like. People previously felt shy while venturing into the world of online dating. The gaming spirit of Tinder is gaining an edge over this stigma. Keeping such a thing in mind, we have come up with a dossier containing the main causes of its success and things you need to keep in mind while building a similar app.

Stand Out Features of Tinder

  • You can log onto Tinder either through your phone number or Facebook ID. The basic information gathered from Facebook buffers its users from having to undergo a time-taking form-filling process while creating a profile.
  • Users can add a display picture and some brief information after their profile gets auto-filled. Usually, the Tinder profiles contain information pertaining to age, location, mutual interest, and mutual Facebook friends.
  • Proximity has an important role to play in applications like Tinder. People have an affinity of connecting with others living in nearby localities. This makes geolocation an extremely critical functionality in a tinder clone script.
  • Swipe is a unique value proposition of Tinder making the date fixation process an extremely entertaining affair.
  • Users of Tinder can adjust their discovery settings in accordance with gender, age, and distance. However, the search radius of a user stays limited to 10 miles while using the free version.
  • App developers cannot coerce users to interact with fellow users unless they share mutual likes. Thus, users can begin chatting with each other only after the match is made. Once the private chat window is opened, users can share messages, GIFs and even emoji to vouch for their feeling.
  • Tinder keeps on notifying its users about new app updates and matches which might suit their preference. This helps in maintaining user engagement and ensuring frequent returns.
  • The Snapchat and Instagram profiles of Tinder users can be integrated with their Snapchat and Instagram account for generating more interactions and conversations.

You can stand out in the online dating market by adding in a few more special features in your open source tinder clone like the following:

Implementation of advanced artificial intelligence algorithms which help in understanding the individual preferences of users for better results.

  • Spam messages can bring down the reputation of an application. Your dating app clone can have a spam detector in place for sending notifications to users whenever the same message is forwarded to multiple users simultaneously.
  • You can add to the credibility of your app by generating a risk score while signing up. Artificial intelligence helps in delivering a risk score by conducting ID verification. This feature brings down all chances of catfishing to create a safe online dating environment.

Apparently, most of these tinder clone script apps are available for free. In spite of that, there is a big opportunity for monetizing the same:

Freemium – This provides limited access to app users. They have to shell out an extra amount for availing the premium options like sensing GIFs or custom emoji’s in messages. OkCupid is an open source tinder clone which offers its users with paid boosts. This leads to more matches and higher profile matches.

Paid Subscriptions – This highly popular monetization method comes with a time ceiling which could be monthly, quarterly and even yearly. However, it is advisable to adopt a subscription strategy once the app has gained sufficient recognition. Tinder, for example, has launched two highly popular Tinder Gold and Tinder Plus schemes. These plans allow its users to rewind their actions for changing accidental swipes. Some other paid Tinder features are Super likes, unlimited swipes, smart photos, location change, boost, and others.

Advertisements – If your app has a large number of non-paying users, then in-app advertising can serve as a lucrative money-making option. Native advertising can be of great help in such scenarios as it adheres to the app functionality. Such apps shouldn’t meddle with the seamless experience of users as doing otherwise can lead to mass uninstallations.

Gifts – Users can even buy chocolate, teddies and greeting cards as a token of affection for their beloved. This can boost up the revenue meter during special occasions like Valentine’s Day and Women’s Day.

Conclusion

Clone scripts of Tinder have ushered in a revolution in the field of online dating. Users are notified instantly on creating an account in the application. They can even alter the visibility of their profiles from the clone app in accordance with their personal preference. Locational parameter helps in conducting efficient matchmaking. Just a swipe is enough for scanning through the profile of potential dates. There is also a rewind option helping users to alter their last swipe changes. Users can either reject a chat request or engage in a conversation with potential dates.

One of the biggest roadblocks faced by an app owner while marketing his dating app is the lack of adequate trust. Women especially doubt the online dating portal which leads to a problem with user acquisition. But once you get over the same, you can easily climb up the ladder of popularity.

About the author

Hemendra Singh

My name is Hemendra Singh. I am Managing Director and co-founder of The NineHertz, a Mobile App Development Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of IT sector, it becomes my responsibility to aid my audience with the knowledge of latest trends in the market.

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DevelopmentInsightsMartech

Why You Should Deploy Online Training in Your Organization

Learning and development (L&D) departments are constantly working on identifying new opportunities for employees. Thanks to the new emerging technologies and software solutions, such as LMS software, all professional growth, and development efforts can be streamlined now.

Since there is a lot of buzz around corporate training software, and online training in general, but very few resources that go in-depth, giving organizations reasons to implement it, we decided to give you exactly that.

Here is why you should deploy online training in your organization.

Cut Down Training Expenses

You are probably aware of the high costs of traditional training. First, there are physical copies of all the learning materials, then you have to deal with trainer’s fee, and not to mention the price of the certifications everyone expects to get by the end of the course.

In some instances, you will also have to rent the space for training. Online training removes all these factors from the equation. All the materials are stored online so that anybody can access them. There is no need to rent any space, as learners can study from wherever they want and the certification is in digital form. Your employee can choose whether they want to print their certificates or not.

Make Training More Convenient

When it comes to training, you have to go the extra mile to make it convenient for the workers. Keep in mind that most of them work from 9 to 5 and having to go to training after they are done with their work might be overwhelming for most of them.

If you decide to take another course of action and organize training during weekends, your employees may feel like you’ve robbed them of their free time.

This is where cloud-based LMS software comes in as a true savior. All of the courses can be stored in the cloud and your employees can access them whenever they want. For instance, they can do a short quiz on a coffee break, finish a course chapter while commuting, and so on.

True Mobility

The online training has gone through some transitions along the way. Improvements have been made to make learning as easy as possible.

Just a few years ago, learners had to log in an LMS via a desktop computer only. Today the connectivity and accessibility issues are definitely resolved.

Your employees will be able to learn whenever they have Internet access. And since we live in a mobile era, you will be happy to know that the best LMS software tools on the market are completely mobile-friendly. This means that learners can access learning materials, take tests, and communicate on the go.

Save Time and Effort

In a traditional setting, both learning and exams take a lot of time and effort. If there is someone who doesn’t understand the lecture, they might interrupt the presentation to ask questions, thus taking a portion of the time reserved for training. Not to mention the unit tests that have to be graded after any exam.

You will be happy to know that all this is automated by the corporate training software. You can leverage the automated corrections so that trainees can go back to read that specific material again and give the right answer.

The grading is automatic and the reports are immediately generated and sent to the manager.

Better Knowledge Retention

LMS software is also designed to improve knowledge retention. It supports the use of all sorts of media to increase the engagement potential of the learning material.

You can use images, animations, videos, and gamification to make it easier for trainees to learn.

Furthermore, corporate training software can be used to engage trainees in solving real-life situations. This can help them live the experience and learn in a better way.

Learning by participating in real-life scenarios is a great way to nurture employees for more demanding positions.

Progress Report on Demand

In a traditional setting, it is impossible to assess the performance of training and trainees. At least not in terms of objectivity. With online training, assessments are made easy.

You can see the reports at any time – how many participants are there, how much time each one of them has spent learning, and the average score of each individual.

You can use these reports to identify the learning material that’s causing problems to trainees. Whether it is too complex or too boring, you will be able to pinpoint it and improve it.

Streamlined Communication

Corporate learning software comes with a brand new line of communication. In fact, several of them do so. Course creators and trainees can communicate via message boards or direct private messaging. There is no need to stop the lecture to answer a question.

New enrollees can communicate both with trainers and among themselves. Streamlined communication improves efficiency and affects knowledge retention as well.

Individualized Training Paths

Creating individualized training paths for each employee is borderline impossible in traditional training. The main reasons are cost and time.

On the other hand, doing it with LMS software is easy. How? Modern LMS solutions come with Tin Can specification that tracks, records, and stores every learning effort made by an enrollee in the form of statements.

In just a couple of days, you will be able to gauge the reports and see the personal growth and development levels of all your employees.

Wrap Up

Deploying online training in your organization will help you reduce training costs, make it more efficient, and improve knowledge retention, among other things. Since the success of your online training efforts depends on the quality of LMS software, we suggest that you dig a little deeper to identify the best software for your company.

DevelopmentInsightsMartech

What You Need to Know for a Successful Digital Marketing Campaign

What keeps a business on its track? Many would say a good strategy. This strategy encompasses all the areas of your business, including the marketing aspect. And in the age of modern technology, a good marketing strategy is more important than ever.

If you want your business to grow and innovate, having a good strategy that you can integrate into your marketing campaign is a step in the right direction. The people behind SerpWatch have underlined the importance of a powerful marketing strategy in the infographic below.

The infographic presents the hottest statistics and trends that define the digital landscape today. Keeping an eye on these ensures that your marketing strategy will remain effective in 2019. Here are some of the important points you should remember before formulating your marketing campaign.

Local SEO

Having a general SEO strategy is great, but you should also focus on growing your local customer base. Stats say that over 40% of business revenue is driven by organic traffic. This means you need to rank in search engine results pages to gain more exposure which, in turn, can increase your leads.

But while general SEO is hugely beneficial, it also makes sense for you to give more attention to your local SEO in case you run a local business.

Many consumers go online to search for a company or store near them. In fact, 72% of those who do a local search end up visiting a store within five miles. What’s more, 28% of customers searching for a local business make a purchase.

That said, improving your local SEO ranking could help you build a strong relationship with customers who are within your business location.

PPC vs. Organic Traffic

Paid online advertising has been growing by the minute, but it must be used with caution. Studies show that 64.6% of people click on Google ads when they are looking to buy an item online. This means that they already have the intention to buy when they conduct a search.

But what if a person is looking for information and weighing options? The statistics are just as damning. For one, 80% of people ignore paid search results and opt to click on the organic listings instead.

Ads on mobile devices tell the same story, where 70% of respondents admitted to disliking mobile ads. There is also a significant increase, around 90%, in mobile ad blocking.

What does this mean to businesses? Paid advertising across different online platforms could help your campaign, but you should also make sure to weigh its pros and cons. Will it do more harm than good?

Content is King

Content marketing still holds an established place in any marketing strategy, whether it is on your website, social pages, or through emails. Producing valuable and relevant content across all your marketing channels can cement your credibility and authority in your niche.

Content marketing gets three times more leads than the paid search. Buyers have become more discerning, with 47% of them consulting 3-5 pieces of content before engaging with a sales representative.

There are many more trends that you need to consider when you start creating your digital marketing campaign this year. Take a look at the infographic below to get started.

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Ideas, Formulas and Shortcuts for Audio Manager

Let’s look in the device manager to look at the status of our Realtek audio driver. Generally, a business development manager will carry out tasks like product development, promotion, and distribution. Android Assistant was made to be compatible with different Android brands from various manufacturers. Your property manager should offer you a summary of how he is going to be handling your properties. Only the very best property managers ought to be hired!

Audio Manager has an excellent little profile feature built into the application. Easy Audio Manager is also an extremely fundamental app. Business management is just one of the main areas in every organization. The automated frequency management employs a new algorithm which also evaluates the reliability of available frequencies.

DSP Manager is a great application that may be employed to achieve vibrating bass in spite of your stock headphones. Being a real manager is never simple. Realtek HD audio manager is quite vital for your PC. To make sure that one’s music playlist does not become lost or distorted, it is necessary to employ music file administration.

The majority of the moment, you merely will need to update your audio driver. Before downloading the new Realtek drivers, it is going to be required to uninstall all present drivers.

The Downside Risk of Audio Manager

Audio is among the essential features of any computer. Windows Audio will then be enabled. It’s essential for practically any sound to be made when a program is operating in Windows. In the event the sound is working then the issue is solved and you need read no more. In addition, in addition, it provides a high-quality sound to your system during the audio card.

What is Actually Happening with Audio Manager

There are a lot of audio manager apps, so it’s essential for you to choose from an audio manager for your Android. Whichever it was, click the suitable link for your audio device so you are taken to the right page.

The 30-Second Trick for Audio Manager

Once an item of hardware is not functioning, it’s highlighted for attention. Although the true audio hardware is HD Audio, it is going to allow utilizing the AC’97 front panel like that. In case the computer doesn’t have sound, proceed to the next process to fix the error. You may then register the software to go for automatic Driver Updates. Free software is a good example. Instead, you may use a tool designed particularly for the purpose of managing and searching for samples.

Ok, I Think I Understand Audio Manager, Now Tell Me About Audio Manager!

If there are simple ways on how best to hide your apps in your Android, in addition, there are quick steps on how best to unhide the apps that were hidden in your menu. In the majority of cases, you should install an audio device to acquire your sound working. The very first thing you ought to do is determine which two audio devices you need to change between. Utilizing a system without sound will help it become incomplete.

About the author

Usman Raza is a marketing specialist at PSDtoWPService.com and co-founder of Christian Marketing Experts. He has been writing for magazines and newspapers since 2001, and editing and managing websites since 2006. A generalist, his most covered topics are business and technology. Follow him on Twitter @usmanintrotech.

DevelopmentInsightsMartech

How Can You Innovate A Routine Travel Application Development?

Travel apps are on the boom, no divergent ways to the fact. Development companies and the clients are making a handsome revenue from it. But, bringing similar apps in the market to make money for yourself is not how you can proceed further. You will have to offer something extra, something unique, to stand a chance among the big and established players of the Google play store and apple app store.

Here are some of the top features offered by different travel apps. If you are considering travel app development, a combo of all of these won’t be a bad idea.

1. Geolocation

The basic thing any traveler checks after reaching the destination is nearby places to stay or cafes to eat or places to visit. Don’t give them any teeny weeny chance to drop your app and use some other one to get all these information they desired. For that location, geolocation feature is what you must have. The user can run any location-based search and fetch the results very quickly.

2. Weather Forecast

There are a whole bunch of people planning their entire trip without taking weather changes into consideration. A bad climate can alter the trip, like a flight delay or even worse flight getting canceled. So, include weather forecast feature into your travel app which can send weather predictions, any nearby calamity or any such events to the user.

3. Cab Booking

Right after landing, the first thing any user will be looking for is a cab. So, don’t give the user any reason to slip from your app. Give them the taxi booking feature and get them to their location.

4. Price Comparison

Your app would not be the only one they would be using, there will be 2 to 3 more to get the best out of all. So, give them that detail as well. Show them the price comparison of different flights, hotels and other things offered by different apps right on your app.

5. Offline Access

The bad network is a common problem and it can follow you anywhere. This can be a disaster for the users but not if you let them use your app even in offline mode.

6. Language Translator

Language can be a lot of trouble if not handled well. Communication in a different country can create issues but not if you avail a language translator feature in your travel app.

Something Out Of The Box

While traveling, hotel booking can cost a fortune. Those looking for low budget travel ideas, here’s one, “HolidaySwap”. This idea of a travel app is really out of the box. The app owner James Asquith holds the record for being the youngest person to visit every country of the world. The concept of this app is to provide stay at just $1 per night. He brought back the trend of barter. The users of the app can exchange their homes at distant locations. If you are staying in Australia and want a home in the US, find any US person looking to stay in Australia, and swap homes with each other. Isn’t the idea fascinating? So, something like this can help you create your own space in the app market.

Another such concept is Preparture. While visiting an entirely new nation, you might know the routes which is quite blatant. Now Preparture not only shows the routes to the locations you feed but creates a whole route itself. Say for example you are want to grab a bite at XYZ restaurant, you want to withdraw money from the ATM, you want to visit the local mall of the area. You feed all these destinations in the app and it will plan the route based on which location is near and what task you should complete first, where you should head next, and where should your journey end. It is your one-stop travel planner app.

So, I guess now you know if really want to top the app store charts, you will need something never thought before or never done before.

Author Bio

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, an iPhone and Android app development company which makes app ideas into reality by providing unique design and development services across the globe. To keep up with the trend, I have also laid steps into React native and ionic app development. I generally write blogs on mobile technology, app development, and app marketing.

LinkedIn: https://www.linkedin.com/in/pratik-kanada-31793020/edit/photo-opt-out/

DevelopmentInsightsMartech

How to Manage Your Email Marketing Campaign to Improve Sales

Email marketing is a marketing strategy that was believed to be declining due to the emergence of social networks. However, the truth is that it is still very functional. Promotional emails are an essential part of sales and larger marketing strategies used by brands and businesses.

Today, close to 70% of businesses and brands in the United States invest money and time into email marketing, according to the infographic by 99firms.

One of the biggest mistakes businesses make is building huge email databases, with lots of unsorted email addresses. Such a database is usually quite challenging to successfully manage, which is why you have to take certain measures and optimize your email marketing efforts.

Here are some tips for managing your subscriber’s database and optimizing email marketing campaigns.

Segmentation

As the name suggests, segmentation means creating several emailing lists according to specific criteria, such as age, sex, geolocation, and other relevant parameters. This is essential because if you send the same message to all your subscribers, your open rates and conversions are probably not going to be very good.

On the contrary, as you can see from the infographic below, segmentation increases open rates, leads, and revenues by 39%, 24%, and 24%, respectively.

Mobile-Friendliness

Nowadays, the vast majority of people read emails on mobile devices. This entails that one of the first steps of your email marketing campaign must involve checking that messages are mobile-friendly. In other words, the entire message, including videos and images, must render perfectly on mobile devices.

If you fail to do this, the users are not going to bother zooming in and out or scrolling sideways to read the email. They will simply send it to the spam box.

Unsubscribe Option

Of course, you don’t want to lose subscribers. But leaving out the unsubscribe option is going to be considered rude and unprofessional, and your email address will most likely get quickly blacklisted. Therefore, always make sure that users could leave your mailing lists if they are not happy with the messages you send them. If you wish to keep and increase the user base, email optimization is the way to go.

Top-Notch Content

This might sound like trivial advice, but you would be surprised how many businesses neglect this aspect of composing an email. The content of your email should be optimized in terms of length, structure, and elements. You should be aware that people prefer watching videos over reading text.

That said, you need to find a perfect balance between the two while making sure that the video does not start playing automatically. Let your customers decide if they want to see it.

Call To Action

Even if you create the best email in the world, it is not going to be quite successful unless it brings conversions, among other things. To accomplish this, you need to include a call-to-action button. The button has to be clearly visible, clickable, and contain clear instructions about what are you asking users to do – whether they should check out your latest product, subscribe to your new social media channel, etc.

Conclusion

As you evolve with your ways of reaching subscribers, you should study reports and statistics derived from each of your email campaigns. These will help you to understand better what you do properly and what you need to work on.

For more help on how to successfully optimize emails, consult the infographic below.

MartechProductsSaaS

The Significance of A Defect Management Tool in The IoT Industry

Detection of bugs is simple and easy. However, organizing, managing and tracking them in one place is extremely difficult. Therefore, the defect management tool has a significant role to play. An effective tool has a rich-information format that clears your line of sight and consolidates and configures your activities at one place. It helps to record, manage and track all your testing efforts in a very productive user interface and provide access to all your projects at your fingertips.

Whereas, internet of things (IoT) is the network of devices such as home appliances and vehicles that encompass connectivity, actuators, sensors, software and electronics which enable these things to connect, exchange data and interact. IoT is of immense significance these days.

Therefore, we are presenting to you with some reasons why defect management tools are important in the IoT Industry.

1. It Provides Information Rich Format

Vector flat concept of process social media business and marketing. Startup, business planning and results – vector illustration

An effective defect tracking tool enables you to report and track defects using its rich information format and the interactive dashboard. The defects are spotted back and forth within the cycles and are also connected to the referenced test cases.

2. It Helps to Create Customized Defect Reports

While creating customized defect reports you can take advantage of the two-way integration with the defect management software such as JIRA. You can also utilize customized fields to make this integration more appropriate within your business context.

3. It Offers Jira Integration

A defect management tool enables you to sync your defects with the simple set up selection in JIRA. It is ideal for the team working in an agile environment. This is where business analysts and testers can coordinate with two different tracking tools. The issues or defects created on one platform can be logged on to another.

4. It Provides Flexible Reporting

It enables you to log your defects independent of test cycles and modules and use them again and again. This can only be done with its decoupled architecture. In this way, the defect is not required to be created again and again in one case or module.

In the End…

A test management tool like Kualitee can offer an in-depth picture of the sort of defects. After being recorded, these bugs can be traced in various ways. It simplifies the process in many ways through different viewing formats. It enables you to monitor the bug history at any time with various information pointers. A test management tool provides more features than any defect management software. Therefore, many companies allocating a huge chunk of invest in purchasing a test management tool.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

DevelopmentInsightsMartech

How Much Good Will Video Content Bring To Your SEO In 2019?

Video content has become one of the most, if not the most, influential mediums on the internet. Long gone are the days where you would visit a website and find only text posts. Nowadays, everyone wants to get in on the craze of video content. The best part is that search engines have taken a liking to videos just as much as users have. With this in mind, you need to take some steps to ensure that your video will be at the top of searches everywhere.

1. Bring quality instead of quantity

The quality of a good video is what keeps viewers coming back. On YouTube, for example, the most viewed videos are those with the most effort put into them. You need to start with the basics. For starters, come up with a good premise for the video, the main theme can’t be any topic that comes to mind, it has to have a purpose. Good video quality shouldn’t be disregarded. In the age of 4K video streaming, you want to be ahead of the curb. Don’t forget about audio, either. The audio in your video should be crisp and easy to comprehend.

Driving more views and clicks to your site will require some quality content in your video. There’s no reason to go overboard and spend months on a single video. Quality over quantity is the name of the game, but don’t exclude quantity from the equation. If you have a particularly brilliant idea that can lead to a complex and long video, try splitting it into several parts. Viewers aren’t patient when it comes to waiting for videos so your content has to come out at least semi-regularly. This way it will constantly be searched and it will bring in traffic.

2. Don’t neglect social media

People are constantly talking about the influence of social media on the newer generations. The truth is that social media has an effect on everyone, not just the younger crowd. Hosting videos on social media platforms are possibly the best way to spread them across the internet. Sites like Twitter and Facebook are itching for those videos with attractive content. Facebook has started optimizing its model to better fit videos because they are preferable to photos. They are easy to share and the users do the job for you.

In order to maximize the number of clicks and shares you get from a video, it has to appeal to a broad audience on these social networks. Viral videos are what you should strive for. Social media sites are like marketing machines, if you put something good in, it’ll basically share itself. Major brands have begun investing in live videos as well. There’s something about their spontaneity that attracts users and they might not feel like it’s as much of a timewaster as a fixed video.

3. Integration is key

When it comes to making quality content, blogs have always ruled supreme. Text posts aren’t a thing of the past just yet, they’re still going strong. With video marketing on the rise, it might be a good idea to create complementary content that connects to blog posts. There’s no reason you can’t integrate a specific video that has a similar topic on your blog. This will be key in helping your content better get across to viewers. Some subtext is given by the blog post and then the video provides the heart of the content. Readers love getting a different dimension and perspective while reading a blog post.

Bridging different topics with blogs and videos is great for spreading content as well. You can adjust your blog post to match the topic of your video so it becomes much easier to share. This way, not only do you optimize the user experience, but you also get an easier medium to share your videos in. For example, say you want to share a video game review article. Making a review video to match would not only attract more users, but it would also give attention to your video channel. Either way, you can’t lose by making both.

4. Pick the right thumbnail

They say you shouldn’t judge a book by its cover, but this doesn’t really hold up on the internet. Most people will give your video a casual glance before deciding to click it, which is why it’s important that the glance shows them exactly what they want to see. There is a near-infinite number of videos online and people simply do not have the time to check each and every single one of them. The thumbnail is going to make or break the popularity of your video.

To create an engaging thumbnail, you need to think about a couple of things. First of all, it has to stand out. Make sure it doesn’t get lost in the sea of other video thumbnails. After that, you have to decide which frame of the video represents the content of the video best. It should be an impactful moment that shows the gist of the content, without being too chaotic. Alternatively, you could just add an image that isn’t actually from the video but still represents the point accurately.

5. Focus on titles

As with anything that you share on the internet, the title is an extremely important detail. It’s the main way to find your content. This might be even more important for video content since there’s no matching text that could be used to identify what the video topic is about. In order to get people to the page, your video is in, you’re going to need a proper keyword in the title. There’s nothing more important for Search Engine Optimisation than picking the right keyword. Think of what your video represents and try to find the right word or words that would describe it best.

Search engines like Google need something to start with in order to show your video as a search result. It would be ideal if your video also had an accompanying description below it. This way you can add some more details that signal what it’s about. Don’t overdo the keywords, search engines might penalize you for it.

6. The right host

Search engines really like pages that have a fast load speed. Nobody likes waiting for something to load on their website. Unfortunately, integrating things like videos on your page could potentially slow down your blog page or wherever you host your video. There is also quite a difference between hosting your video on a site like YouTube or its alternatives.

Picking the right host could mean the difference between a quick page load and a page load that search engines recognize as slow. Make sure you test out your website on page load speed test applications before going live.

Conclusion

Platforms like YouTube have made creating video content easy and affordable. No business should go without at least one interesting video on their website. It’s a huge boost to visitors and you’ll find that search engines like Google will adore you for it. Just make sure you create unique content that caters to the masses and you won’t have to worry about your website not receiving traffic.