Category: Insights

DevelopmentInsightsSaaS

Do You Really Need to Hire a Software Testing Company for Penetration Testing?

on June 12, 2019

The United States of America proposed a budget of US $17.43 billion just for cybersecurity for the fiscal year 2017-2019. According to another survey, the firms which have 20,000 or more employees spend an average of 10.6 million US $ on cybersecurity in the USA alone. These stats clearly show the importance of cybersecurity of a company and also the country for that matter. In this blog, we’ll focus on the importance of hiring the software testing company for penetration testing. Before we move forward, you need to understand what penetration testing is and why it is important.

What is Penetration Testing?

Penetration testing also known as pen testing or pen-test is a type of testing which is specifically performed to test the security of a software or an app. Penetration testing is very important because your software or app contains very sensitive database and any kind of data leak or cyber-attack can cost you a fortune. Therefore, penetration testing is important. However, the real question is do you really need to hire a software testing company for penetration testing? In order to find out the answer, give a read to the following:

Great Talent Pool

Software testing companies make sure that they hire the best talent pool. Therefore, if you hire a company for penetration testing, then you’ll be getting the services of the domain experts. However, if you go for other options like hiring a freelancer, then there is a big possibility that companies won’t get the desired results. It is because they lack the resources which a proper testing company has.

Attention to Detail

Since you hire a company specifically for penetration testing, they will help give their best to find out all the security lags in your project. Hence, you can sit back and relax because your project is now in safe hands. They will pay attention to every single detail since they have domain experts which will ensure the quality of the project.

On-Time Delivery

Outsourcing testing company can save you a lot of time. The testing company is bound to deliver the product on time. Above all, they offer real-time testing. Hence, you make the required changes in the code and get your code check for security leaks at the same time. This makes the whole process smooth and streamlines the workflow. Hence, you are able to deliver the product at the ideal time.

Cheaper Option

You simply can’t hire a complete testing team for penetration testing for a single project. It will cost you a lot of money and efforts. Above all, you will not be able to hire domain experts since they are not that easy to find. Therefore, hiring a testing company is a cheap and convenient option.

Conclusion

Now you know all the benefits of hiring a testing company for penetration testing. Therefore, you can decide for yourself if you really need to hire a testing company for penetration testing or not.

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, Ray now dabbles out of his New York office.

DevelopmentInsightsMartech

Here Are the Reasons that Web Development Is Essential for Business

on June 9, 2019

Do you want to expand your business? If so, then this place is very beneficial for you. In today’s world, the development of the website is becoming the main requirements of our business, which across different industries. As we know that some of the people are still don’t aware of this method and its importance in the business.

Nowadays customers buy their things online, that’s why on the internet millions of the consumers are present. So many companies are there who take benefit by creating their online website to attract many customers as they can. But before all these things, companies need to create their website according to the competitors. Today, we are here to tell you about some reasons for the web development which you need to know.

After knowing those reasons, you will be able to understand that Nicholls Web Consulting Adelaide SEO professionals play a vital role in expanding our business.

  • Convenience

If your website is well-developed, then it is beneficial for both you as well as your users. By developing your website, it makes your website simple and even creates it. Due to this, your site becomes straightforward; it means that every people can easily understand what you are offering them?

If the visitors know what is your exact business? And what are you offering them with the help of the website? Then it creates lots of chances that they all are converted into the customer.

  • Marketing on a global scale

If you have a better online presence with the help of the balanced website, then you can easily achieve your target. All those customers are not only from your local area, but they are also from different areas of the world. On the internet, we can see that there are millions of people who are all around the world.

You must make your website and wait to find out your website. When all the things have done, then you can easily do a conversation with your customers.

  • All-time business accessibility

If you are running the online business, then it means that your business becomes available every time. People can be able to visit your site at any time when they need. Due to these reasons, so many customers attracts towards our business. If you are doing the offline business, then you can’t get that type of ease.

  • Believable source

When you are creating your website then with the help of the web development company, make their features very easy and good approach, which is easily understandable. Due to this, you will be able to get all the important information related to your company in just a few minutes.

When people realize all these things, then it will make your site a believable source, and you must promote to your friends. It means that web development optimizes your website and makes it a credible source and a good source of information.

These are the reasons which express that web development is beneficial for business.

DevelopmentInsightsMartech

5 Ways to Boost Your SEO With Visual Marketing

on June 7, 2019

Visual marketing can propel your SEO strategy, but it is often overlooked by companies who focus on optimizing their text for search engines, without giving proper credence to their visuals. Strong imagery can have a measurable impact on how your website ranks on Google.

With all the innovation we have seen in the digital medium over the last few years, Google is still the leader in determining which websites get the highest rankings, and that impacts the number of sessions the websites receive. It is with Google’s organic rankings in mind that you need to create your plan for visual marketing before you put in the time, effort, and money to design visuals, especially if you’re a small business with limited resources.

Here are five simple tips that will help boost your SEO:

  1. Write optimized alt tags
  2. Don’t use stock photos, create infographics
  3. Create accompanying text for your infographics
  4. Keep an eye on file sizes
  5. Capitalize on image shareability

1. Write optimized alt tags

Keywords are crucial to creating any piece of content, but they also make a difference to the images you use. One of the easy-to-miss steps when creating visual content is with regards to optimizing alt tags. The alt tag is a text alternative to the image attributes which allows images to show up in Google’s text searches. You can already see why this would be so important in your website’s Google ranking.

Consider uploading an image without an alt attribute or alt tag. Google’s search algorithms will not be able to read the image as it is not equipped to do so, but it can read the text you add in the alt tag section of the image. This will give Google the ability to read the image in context of your website’s text and rank the website accordingly.

Alt tags are usually easy to edit. Most content management systems allow you to change the text in the alt tag or attributes text box, so you can make adding alt text to your image part of the uploading process. Here’s an example in WordPress:

When creating your alt text, you should keep it short as Google will find it easier to index shorter tags. As you wouldn’t include too many keywords in your text content, you should avoid doing the same when using keywords in the alt tag. Search engines pick up on keyword stuffing and can actually lower your website’s rank as a consequence.

Instead, focus on using the alt tag as an opportunity to describe what is in the image with words, as alt tags are generally used for screen readers for the visually impaired. By optimizing your alt tags, you will not only boost your SEO on Google but reach out to a demographic that may not have been able to properly access your content before.

2. Don’t use stock photos, create infographics

Source: https://infograph.venngage.com/ps/vW02fA1pnzc/infographics-and-visual-marketing

The quality of your visuals will impact the way visitors to your website engage with your content, and will, as a result, affect your SEO. But when we talk about high-quality visuals, many companies immediately turn to stock photos that are of high quality. It is not the same thing.

Because of the proliferation of stock photo providers, and the increased savviness of users, stock photos have become easily recognizable. So much so that users can become bored by their appearance on websites and may even feel that they are unable to trust a site that has not created its own visual language.

Investing in overused stock photo properties may be the cheaper option, but it isn’t the best one to use if you want to enhance your SEO. You should be working towards creating strong visuals that not only grab the attention of users but make them stay on your website. You need engaging visual content that gives visitors information in a quick, concise way, while still being attractive, and shareable.

One way to do all this is to use infographics. This is particularly true if your website is data-heavy. Infographics can relay a wealth of information in attractive and interactive ways. Venngage’s timeline Infographics give you the option to convey a variety of information – historical milestones, event calendars, product deliverables, even superhero origin stories – that will make the user experience that much more engaging.

If you want proof, use heatmaps to analyze how your readers spend time on individual pages and what images they engage with more.

Here’s an example of an infographic we created for Mention to visualize their unique research:

3. Create text for your infographics

Once you have begun using infographics to deliver your information and data in an attractive way, you need to ensure that your infographic is optimized for Google. As with images and alt tags, infographics are not easily indexed by Google without proper text accompanying it. Google’s image search will be able to index the infographic but to boost your site’s SEO, you will need the infographic, and the page it is uploaded to, to appear in Google’s text search as well.

The best way to do this would be to write accompanying text on the page featuring the infographic. This will help Google scan the text and evaluate the content so as to give the page its deserving rank. To do this, you should create written content that complements your infographic.

Here’s an example we did at Venngage. We teamed up with SurveyMonkey to do a study of logo styles, made an infographic with the results and put it on our blog. Check out the introductory text:

It is best to avoid explaining what is in the infographic because the user does not want to read a repeat of what they can easily see in the infographic. With the combination of a strong infographic and relevant text, you will add value to your page, the user experience, and to your site’s Google ranking.

4. Keep an eye on file sizes

We have stressed on the importance of good quality visuals but it is also important to keep your file sizes small when uploading them to your website. Large file sizes will slow down your website’s loading time, and that is guaranteed to frustrate users enough for them to leave your site. This is not something you want.

Beyond the user, what many companies don’t realize is that Google’s organic search ranking is also affected by site speed. The faster your site loads, the better your rank is likely to be; on the flipside, Google will penalize your site if it loads slowly.

One of the major factors in your website’s loading speed is the size of your images. You should be testing your site speed using Google’s Page Speed Insights Tool, and if your site isn’t loading quickly enough, you should take a look at your images to see whether their sizes are slowing your site down.

Here is a screenshot of Venngage’s site speed using the Google Page Speed Tool:

Some points to keep in mind about uploading images and infographics. PNGs, SVGs, and GIFs are good for graphics as well as infographics, because they maintain the quality of the image even in small sizes, while JPEGs are best for photographs. You can also use image compression tools like ImageOptim before uploading images on to your website to ensure that the site loads quickly.

5. Capitalize on image shareability

Source: https://infograph.venngage.com/ps/X5EkhFNfmhs/image-shareability-simple-chart

Images, and infographics, in particular, are excellent for sharing because of their visual appeal and the ease with which they can be shared widely.

When you create visual content to accompany your text, it is likely that others who view it will share it with others or re-use it on their own sites, hopefully with permission and with backlinks to your site. This process not only taps into audiences that you may not have been able to reach, but the use of backlinks increases your Google ranking.

If someone uses your images without your permission, you are well within your rights to ask them to credit you. You can use Reverse Google Image Search to find sites that are using your visuals to ensure that you are receiving due credit and to find out about backlink opportunities.

Another way to capitalize on image shareability, and to get more backlinks, is by pitching to the media or influencers. Images enhance text properties, and if you are able to create high-quality infographics that will enhance a news piece or help an influencer get more traction on their guest post, you can build a partnership that will be mutually beneficial for you and your partners. Do remember that Google has strong backlink policies that you need to keep in mind. SEO best practice says you should not request backlinks directly. Allow the relationship to evolve organically and you will most likely get the backlinks you deserve.

Conclusion

Images and infographics can make a world of difference to how your content engages with users and can help your rank on Google. Following these few helpful tips will make a difference to how your visual marketing boosts your SEO because if you are spending the time and money on creating beautiful and informative visuals, you should be getting the most out of them.

About the author

Ronita Mohan is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics with regards to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

DevelopmentInsightsMartech

3 Massive Benefits of Deploying a Sales Engagement Platform

on June 4, 2019

Technology has touched nearly every aspect of modern business, and sales are no exception. Whereas before, sales reps had to manually choose which leads to follow, schedule their follow-ups, dial their phones and log information – a process as inefficient as it was non-systematized – technology has gifted sales teams a better solution.

It’s called a sales engagement platform, and it’s an easy-to-integrate, easy-to-use software that helps your reps engage and qualify leads with greater efficiency. If your sales team is just operating with a simple SaaS CRM, you only have part of the equation: you need a way to put your CRM’s info into action and push those leads through the pipeline.

Still unsure? Here are three, massive, undeniable benefits of deploying a sales engagement platform.

Enjoy a Boost in Productivity

A sales engagement platform automates reps’ workflow and therefore, increases productivity. You can check out Vanillasoft.com for the stats (for instance, they measured a 94% increase in productivity when using their sales engagement platform) or read client testimonials – either way, the proof is pretty apparent.

How an engagement platform does this is, basically, by removing as much keyboard activity as possible. The auto-dialing and auto-email-population functions of a sales engagement platform save reps a lot of time, as does the queue-based lead routing (more on that below). It allows sales development reps to touch more leads, more often, qualifying more leads for your AEs to close.

Don’t Let Leads Slip Through the Cracks

Without a sales engagement platform, an SDR has to hunt their CRM for their next lead. Inordinately, they will choose the biggest lead in terms of size, but that doesn’t necessarily mean it’s the best lead – they overlook the mom-and-pop business hiding in plain sight in the CRM, who just expressed interest in the product, for instance.

A sales engagement platform takes the guesswork out of lead prioritization. With queue-based lead routing it constantly pushes the next best lead up to the top of your SDRs’ lists, meaning that the moment they’re done contacting the last lead, they are onto the next best one. It also means that “speed to lead” is optimized – that is, the time it takes SDRs to make the first contact, a metric that is of crucial importance to successful engagement.

Develop & Automate an Effective Sales Cadence

If you’re unfamiliar, sales cadence is a term used to describe the choreography of touch points a salesperson makes to engage a lead. Together, the number of touches, the type of touch (email, phone, voicemail, SMS, etc.) and the timeline of the touches create a cadence.

Without a sales engagement platform, that cadence can be all over the place, totally at the mercy of an SDRs whims. With one, however, you can automate the cadence, and ensure that each prospect receives the right amount and type of touches, over the right amount of time.

If your sales team isn’t already making use of a sales engagement platform, maybe it’s time to try one out. It’s not simply about modernizing for the sake of modernizing – it’s about better productivity, more qualified leads and an automated sales cadence.

DevelopmentInsightsSaaS

7 Modern Techniques of SEO That Will Work for You This Year

on June 3, 2019

There is no denying the fact that search engine optimization is definitely a significant thing, which needs to be embraced by the website owners, who want their sites to gain a high rank on the search engines. In order to get high rankings and also boost traffic, it is crucial that you employ the ideal and best strategies of search engine optimization. However, one important thing that you have to understand is that the modern techniques of SEO are responsible for focusing on both the search engines as well as the experience of the users. Furthermore, Google is also responsible for updating the algorithm and what you need to understand is that the tactics that were being used by the professionals almost 5 or 10 years ago are not at all going to be effective right now. A proper and ideal approach is crucial.

Given below is a list of the modern techniques of search engine optimization, which is definitely going to work in a positive manner for you.

Optimize the site and make it mobile-friendly

If you are interested in experiencing the ideal outcomes of search engine optimization, it is mandatory to ensure that your website is completely mobile-friendly. If you are asking why you need to understand that Google has updated the algorithm in 2016 and mobile-first indexing has become one of the most important ranking factors of SEO. According to www.thenextscoop.com, 55% of the customer conversations are responsible for happening within a single hour of conducting thorough research on mobiles.

You need to understand that currently, billions of people are using mobile devices constantly. Therefore, it is your responsibility to ensure that your site is optimized, so that you get a high SEO ranking.

Concentrate on SEO optimization locally

Another important technique that you need to keep on your mind is that it is imperative that you concentrate on local SEO. Currently, the ‘near me’ searches have seen a lot of popularity because each and every user is looking for services and products, which are near them. You do not need to sell anything online in order to try local SEO. The main objective is that users need to locate your business. It will be easy for users to locate you when your contact details, as well as directions, are given on the website. If your business is completely online, you need to optimize the site for the local searches. This is one of the most effective SEO strategies.

Improve the experience of the users

If you want to see your website gain more traffic as well as obtain a high rank in the search engines, you need to ensure that it is extremely user-friendly. When your site is going to provide a visitor with an ideal experience, he will definitely want to spend a lot more time on the site, which is responsible for improving the rank of your website on the search engines. Google is also responsible for identifying the total time that a particular user spends on your website.

If Google identifies that any user is spending a long time on your website, Google will ensure that more relevant results are provided to him. However, in order to make sure that a user is spending more time on your website, it is crucial for you to post high-quality and relevant content.

Maximizing on social networking platforms

If there is an ideal SEO technique, which can help in boosting the rankings, it is undoubtedly social media marketing. If you consider the trends and the statistics of the usage of social media in the last 10 years, you will understand that the total numbers of users are going to keep increasing with each passing year.

This means that your business should have the ideal social media presence as well because it helps in promoting brand awareness and also, it will become easier for you to interact with the target audience. In addition, social media profiles are also responsible for appearing on the search engines. If all your posts are capable of attracting the readers, it is obvious that your rankings are also going to improve. If you are looking for an SEO expert in Adelaide, ensure that you have knowledge about this technique.

Ensure that you are not ignoring YouTube SEO

YouTube is also a search engine, which has the second most popular after Google. If you did not have this knowledge, now you know that ranking on YouTube is also imperative. YouTube is also searched by millions of users each month and if you are attempting YouTube SEO, there is a chance that your site is going to rank on the top of the reputed search engines as well. It can help in improving traffic with the total number of views that you receive. However, you definitely need to get YouTube subscribers and ensure that YouTube videos are search engine friendly.

Rely on the SEO tools that are available

A digital marketer has sound knowledge about the importance of search engine optimization tools. They help in getting a clear grasp of the performance of a website, and they help in analyzing, fixing errors, and generating site reports.

Numerous tools are responsible for performing different functions that can help in boosting the SEO rankings of a site. You need to ensure that you are using them accordingly; however, you also need to understand that you will come across both free as well as paid tools. These tools will help in managing as well as optimizing your website in the best manner.

Link building

Another modern technique of SEO is link building, which is not going to fade away anytime soon. The reason behind this is that every search engine is responsible for considering the backlinks to be an important factor of ranking. In addition, link building helps in driving organic traffic to your site, which is crucial as well.

Conclusion

In order to ensure that your business is gaining success in the online world, SEO is necessary. Make sure that you are considering the SEO techniques that have been mentioned above so that you are on the right path.

Insights

Real Estate Is Investment You Won’t Regret – it Is For Everyone Who Sells and Buys

on May 24, 2019

Real estate is a term used to describe the process of buying of a property, building a house or a building in it, and selling it at a higher price to another. Real estate is very popular in the US, and a few millionaires made their money through this. Real estate means the whole process of buying land, selling land, and building on the land. Real estate has gained a lot of importance because people are very interested in buying new land, building a house on it, and selling it at a higher rate to someone else. In certain countries, you can obtain residency or citizenship by investment, after buying real estate in the required conditions. 

If you are in the business of real estate you must know that you need specific measures to promote your business. It is a crowded market so you need to make sure that you reach to the right people. T some point you will need to promote your business or site at relevant platforms. Here you can take the help of professionals to aid you.

There are different kinds of real estate. Let’s take a look at them

Residential real estate

The residential estate is one in which the property is solely used for residential purposes, these buildings are built keeping in mind for a single family, or the families can live together in an owned property but live in different flats, or they can be built to accommodate only one family. It depends on the wish of the client. Residential real estate helps in getting the people with money their ideal place to live in.

Commercial real estate

Another kind of real estate is the commercial estate this includes shopping malls, hospitals, educational center, hotels, and even apartment buildings can be called commercial real estate’s because they generate income. The commercial estate is the estate which is used to generate income, and people who own these properties are either millionaires or billionaires. Those who are interested in this trade set to gain a lot of money through these estates. It’s to be mentioned that commercial estate also benefits those who have a share in the building.

Industrial real estate

The industrial real estate includes property that deals with manufacturing; it also includes warehouse any property used for the distribution of goods is known as an industrial estate. These estates are generally very big, and they generate a lot of money. These kinds of estate are generally used for the distribution of goods, research, and production. Industrial real estate could be owned by a single person or by multi persons.

Land

The land is a great asset. If someone decides to buy land, they are investing in the right place because the value of land increases every year. Land can essentially mean just vacant land or ranches and working farms. It’s the best asset to own. Barren land or ranches, they generate a lot of income. A real estate developer would always advise his clients to buy land over anything else.

What the agents do

The real estate agents are those who specialize in real estate they are the ones who advise businesses, homeowners and investors on what to buy when to buy and when to sell they know the market flow so well that they know who stands to lose and who stands to gain. To know more about optimizing your real estate site you can check Clicks Geek. There are two types of real estate agents –

Sellers

The seller agents are those agents who will help buyers buy their best property, these sellers have contacts, and through their contacts, they help the buyer buy their best deal, although going through an agent will cost you a few, but you’ll get the best deal. Seller agents will help renovate your homes so they are perfect for the customers and you get a well round check for your property. Seller agents compare your property through the comparative listing of recently sold, also known as comps, the agents are skilled in negotiation too so they can help you sell the place at the best rates.

Buyers

The buyer agents are skilled in helping you buy the properties at the best prices. Knowing the competitive markets, these agents are skilled at getting you a place of your dream with a price to match. They are avid negotiators too so they can help you get the best deals. They will assist you with everything in the buying process from the legal procedures to the inspection. Although you might have to spend a few dollars to pay them, you get the best-priced home because they have done their research and they compare the prices of the different houses you’re willing to buy.

How to invest in real estate

Real estate is a growing industry, and anyone who is either selling or buying property is directly or indirectly associated with real estate. If you are an investor, you’ll want to invest in real estate because it helps you earn a fortune. If with the help of an agent or your research you will know the prices of the properties, they can be industrial property, commercial or residential property the goal is to gain, therefore investing in the right property is important.

Many realtors became successful millionaires through real estate. It is a known the fact that barren land will cost less than a residential property and the residential property will cost less than commercial property and so on so forth. So if you don’t have big bucks then investing in the barren land is advisable, and the land will cost more within a year or two, and you can sell the property then and buy a residential property. So knowing when and where to invest is very important.

Briefly

Therefore real estate agents or realtors stand to gain a lot from real estate because they’re aware of the fluctuating market they know when and where to invest and help others too in the process for a few bucks’ .therefore realtors have become millionaires and billionaires and the US market gains a lot from real estate.

Finally

Finally, it is to be seen that the US economy stands to gain a lot from the real estate. As shown in some studies, they profit a lot from real estates, and the real estate companies are flourishing.

DevelopmentInsightsStartups

Starting an Online Retail Business (The Road to Success)

on May 22, 2019

The competition in the retail business of today is more than fiery and the biggest rivalries can be found online. Even websites that had been trading for years are running into difficulties and they are forced to shut down so a newbie on the scene will have to have their work cut out for them. Any enthusiastic entrepreneur needs to acknowledge the main features his online shopping platform must have in order to succeed in the online retail business. The road to success is by no means easy but if you stick to the following guidelines you stand a huge chance of coming out on top in a relatively short period.

The importance of a good product description

Posting and advertising thousands if items for sale can tedious at times, so people are tempted to cut corners by simplifying the description and the name of the product. For instance, if you are selling an office swivel chair with an adjustable backrest, you could just write “office chair” in the description box. Such a move will significantly decrease the chances of anyone finding the chair either by browsing the office “furniture category” or typing in the type of chair he or she needs in the search box.

You are probably aware of the importance of SEO on Google by now but you ought to know that search optimization is important on online retail websites as well. Let your hand go and imagine you are writing a novel because you are not setting down mere words, but keywords that will help people find your merchandise. Have a talk with the webmaster in order to improve the search box as much as possible.

A picture is worth a thousand words

You can have the longest and the most exhaustive product description possible but it’s not accompanied with great pictures, then you’re products are less likely to sell fast. Human are visual learners and often it is enough for us to the shape of an item like a teapot or a car and we will instantly know what the object in the image is. By posting clear images that are large enough and not blurred, you are ensuring that your marketing message is put across fast. That is why hiring a professional photographer will help a lot not just when it comes to image quality but you will benefit from the uniformity of all images on your website, thus establishing an unmistakable visual identity.


Image source

The call-to-action button in the dead center

An online shopping platform needs to have a well-chosen and a well-positioned call-to-action button or buttons. In most cases, you are going to place the search bar in the center of the page because that is going to be the feature that visitors are immediately going to go for. In addition, you can have an outline of the most popular categories on either side of the homepage so your website can be browsed by desired categories as well.

Proper storage space

A major advantage of online trading is the fact that you don’t need to have a physical location of the store. Of course, you should list all the contact details on the website, including the exact address, phone number, and an e-mail even if you don’t sell offline. This is done for reasons of credibility to assure potential clients that you are not running a scam but that you merely wish to avoid tete-a-tete contact with your clientele (and the tax inspectors).

The fact that you don’t have an actual store doesn’t imply that you are selling mist but items that, by all means, needs to be stored somewhere. Unless you are willing to pay high rental fees, running your own warehouse will require a lot of work that you have to be prepared for. Transporting fragile boxes and crates would be impossible without the right materials handling equipment that you have to own from day one. Even if your beginnings are humble and you are running the online retail operation from your garage or basement, you are still going to have to take great care about logistics.

Simplifying the ordering process

Once a customer settles on a particular item he or she likes and they click “order” or “buy,” you need to ensure that it is all smooth sailing from there.  The button should be large enough to notice immediately and the number of pages that subsequently open should be decreased to a bare minimum. Firstly take the address of shipping and contact info and then allow the client to fill out the necessary information regarding the credit card payment. Any additional info should not be mandatory but optional, such as polls, quizzes or personal preferences. People visiting your online shopping platform need to leave the website happy they have made the purchase in the shortest time possible.

“You might like as well…”

Not burdening your clients with additional shopping options doesn’t mean that they shouldn’t exist. Just take a look at how people passionately collect coupons they receive at supermarkets and you will realize that there are many fervent shoppers out there. For those people who want more from an online shopping experience include links to other product and product categories they might like. You, something like that pop-up: “people who bought this product also liked …” The content on the website should be interlinked and each product should have links leading to similar items. By including these features on the website, customers will get the impression that you care about their preferences and shopping habits.

The final piece of advice we can give you is to update your online presence. If you are passionate about starting your online retail business then you will have no trouble logging in every day to add new items or improve the description of the existing ones. Also, try to be in vogue by starting seasonal sales or offering holiday decorations. In other words, the person opening pages on our shopping platform needs to recognize the dedication and hard work you have put in the success of your enterprise.

Insights

8 Bathroom Problems that Can Be Easily Fixed

on May 17, 2019

Bathrooms are supposed to help you to de-stress and relax after with cold showers and warm baths. But just like other elements of the house they too need proper maintenance and care. Here are a few common problems and solutions to deal with them in a smart way. You can also request and refer free catalogs like Ballard Designs or Pottery Barn for similar solutions and useful products to deal with the maintenance and cleaning issues.

1. Poor Ventilation

Poor ventilation retains moisture and humidity in washrooms. This leads to accumulation or dripping of moisture residue from walls and ceilings. In such cases, it is evident that your washroom has no or little ventilation. To address this problem you may have to repair the damaged fans and install proper ventilation with the assistance of professional. Cleaning ducts from time to time are also recommended and cost around $350.

2. Molds

With poor and improper ventilation molds and mildew is a natural occurrence. Sometimes mold can be toxic to our health and hence it is important that we deal with it as early as possible. To clean the mold, use white vinegar with a spray bottle. Vinegar is non-toxic and safe mold cleaner which does not need to be diluted with water. You can use a brush or cloth to clean the vinegar sprayed surface. Don’t forget to use protective gloves while cleaning. The other (easier) option is to hire a professional Phoenix house cleaning company, or a company wherever you are based, as they are easy to book and the results can be amazing!

3. Slow Drains

Slow drains are the result of debris and hairs getting stuck into the pipes. You can unclog drains by flushing them with drainage products or hot water. If it doesn’t work you may have to fish out stuck items with the help of a drain snake. If you don’t address this problem in time you may have to deal with clogged drains in the near future.

4. Dull Brass Fixtures

You don’t need to buy expensive brass polishers or cleaners to bring back lost shine of your brass fixtures. Make a light paste by mixing equal amounts of lemon juice and baking soda. Use a brush to clean the fixtures with this solution and your brass fixtures would appear new like.

5. Grungy Grouts

Grout tiles may become grungy due to mildew with the passage of time. The best way to deal with them is to clean them with a brush dipped in vinegar. You can also spray vinegar on the infected area and scrub it away after 10 minutes for better results. Bleach is a great alternative to vinegar. Chloride bleach along with an equal amount of water can aid you in cleaning mildew efficiently.

6. Filmy Glassdoors

Glass doors in bathroom showers become filmy with mineral buildup. To get rid of mineral residue spray the door with vinegar and leave it untouched for a few minutes. Next, rub and clean with a paste made from the same amounts of salt and baking soda and rinse the door.

7. Crusty white faucets

To deal with mineral deposits on fixtures you will need white vinegar and three paper towels to get started. Let the paper towels soak in white vinegar and wrap them around the faucets. Let them stay there overnight.

Remove wrapped paper towels the next morning and scrub the faucets with warm water, dishwashing liquid, and a toothbrush. Your faucets will now shine bright enough to reflect the light.

8. Consistently running toilet

Constantly running toilets can be annoying and can bring with them increased water bills. To tackle continuously running toilet all you need to do is peep in the flush tank and simply unstuck the flapper chain that may be stuck and you are good to go.

Conclusion

Most of the issues mentioned above can be dealt with a little amount of expenditure. You may need to buy to utilize simple ingredients like salt, bleach, lemon juice, vinegar or tools like drain snake and plungers to tackle these problems. But ignoring them for long durations may result in bigger issues which will come with extra expenses. Hence, it’s recommended to solve these problems as early as possible. In complicated scenarios, you may have to take the aid of professionals like plumbers and certified cleaners to ensure safe, clean and tidy washrooms.

DevelopmentInsightsProductsSaaS

Ways to Make Your Smart Home Work for You

on May 17, 2019

Over the last few years, smart devices have managed to get everywhere — in your television, your refrigerator, your speakers and even your door locks — but you might not have paid them much mind. You, like 63 percent of the population, might find smart tools “creepy,” or like 55 percent of the population, you might believe the tech to be totally untrustworthy.

In truth, smart technology is in its infancy; compared to another tech, which has developed over decades or centuries, smart tools are brand-new, which means they still have many of the kinks that untested inventions typically have. However, just because smart devices aren’t perfect doesn’t mean you shouldn’t use them. In fact, there are many ways that smart tools can make your life better in major ways. Here are a few ideas to help you make smart technology work for you, so you can enjoy a better-functioning home.

Consider Your Home Troubles

It’s tempting to buy the exact same smart tools that everyone else is buying, but blindly jumping into smart home tech is a near guarantee that you’ll waste your money and be dissatisfied with smart devices. Instead, you should take time to consider exactly what ways you wish your home worked better; muse on what struggles you consistently have with your home and how smart technology could improve it.

A good example of a common home issue is getting locked out of the house. Many people tend to be forgetful with their keys or the locks on their doors, and homes with children might need a way to let their kids get inside without entrusting them with a key. Smart locks allow recognized users to gain access to a property without a key but instead with their smartphones. Users can lock and unlock their homes from anywhere using a mobile phone app, which can be exceedingly useful and anxiety-reducing.

Because there are a near-unlimited number of smart home tools on the market, you can find a device to solve nearly any problem around your home. You should make a list of common problems or else a list of home features you think could better suit your lifestyle and search for smart tech to fit.

Investigate Your Smart Options

It still isn’t time to make any purchases. Once you have a good idea of the tools available to you, specifically those that would enhance your home and life, you will have a good foundation for making a few key decisions about your smart home. In particular, you need to choose which smart home ecosystem is right for you.

Currently, there are three major smart home players: Amazon, Google, and Apple. A handful of smaller players are easy to find as well, to include Samsung, Wink, Hive, Logitech, and Yonomi. Generally, the larger, better-known smart home systems have more devices available, but those devices might come at a steeper price, and, perhaps more importantly, you might not prefer their interface. Because every smart tool that you acquire should be able to integrate with the ones currently in your home, it is imperative not only that you remain consistent in the smart system you use but also that you understand and enjoy using the system.

You can read reviews online to get a sense of how homeowners like you are reacting to various systems, and you can also sample a few systems out at big-box tech stores like Best Buy. After you determine which system is right for your home, you can start purchasing smart tech — but you should make absolutely sure that the devices integrate with your desired system.

Bolster Your Smart Network

Even after you have a cadre of smart tools throughout your home, your job of setting up your smart home isn’t done. That’s because you need to keep your home safe from digital attackers, who utilize relatively insecure smart devices to infiltrate your network and steal your data.

Fortunately, it is rather easy to guard against this type of attack. First, you should acquire a smart device manager, which makes it easier to see all the smart tools on your network and keep them safe. You might also consider setting up your smart tech on a separate network from the one you connect to your computers, so any data saved on your computers is completely inaccessible from your smart devices.

Even with these protections, you need to be diligent about keeping your smart tech up to date in patches for software and firmware. Most cybercriminals use known vulnerabilities in outdated firmware to infiltrate home networks, so with simple updates, you can trust your smart tools to do their job and keep you safe.

Smart technology might seem like a trend now, but it’s unlikely to go away. The sooner you accept some smart tools into your life, the sooner you can benefit from a fully functioning smart home.

InsightsMartech

Reasons Why You Should Give Importance to Video Marketing

on May 15, 2019

It’s the 21st century, and the nature of content marketing has changed manifold. We all know that an image can speak in many ways. When you add a good quality image to a social media post, it increases its popularity manifold.  It is one of the tried and tested tactics of content marketing. And here it is important to mention about video marketing that helps to promote and market your videos. Videos have increased reach and can promote your content in unique ways. It is one of the best marketing methods today that most corporate brands are opting in. Some of the important facts that establish the importance of video marketing include the following:

  • Videos can claim over 80% of web traffic.
  • By embedding videos in your landing page, you can maximize the conversion rate by almost 80%.
  • When you add impressive videos to your email marketing campaigns, the click-through rates can increase between 200% and 300%.
  • More than 90% of the customers find videos helpful when they have to make a buying decision.

It is important to get professional help when you want to make high-quality marketing videos. To know more on this, you can get in touch with Austin SEO agency. Not sure if you want to say yes to video marketing? Refer to the benefits discussed below:

1. Video content helps in maximum brand recall

Based on a HubSpot research about 80% of the consumers will remember a video that they have liked. In fact, if they have watched any influential video in the past 15 days, chances are they will remember it. Video marketing has a visual impact which helps to promote a marketing message better, as you learn if you know more about connectivity for marketers. When an online user remembers video content, he/she also learns about your brand. It automatically translates to lead generation and sales better as well. Also, if an online user has liked a video, chances are he/she will share it as well. And this helps to maximize the online reach.

2. Video marketing can enhance your website SEO

Almost 65% of the business decision-makers choose to visit a website, once they have seen video footage by the brand. Hence, quality content when used through video marketing can significantly enhance your website SEO, by making people curious about your site. It directs people to visit your homepage and learn more about your brand.

3. Video content can perform well on most devices

Responsive design is what impacts online marketing. If your content fails to perform optimally in a chosen browser system or device, it affects the business. There’s less online traffic, and the conversions are also minimal. Video content is apt for all mobile and computing devices. Hence, the reach of the video is much more. And that’s what makes it consumer-driven and user-friendly. If you have added video as a part of your online marketing strategy, you have the best chance to improve your brand message. That aside, you can add a persona to your brand as well! By implementing simple features such as branding and design, to advanced aspects like content and voice, video marketing can boost brand identity. Once you refer to the pointers mentioned above, you can decide better whether you want to resort to video marketing.

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