Category: Insights

7 Ways Small Businesses Can Use Artificial Intelligence to Boost Their Sales

Miley on October 11, 2021

The need for small businesses to increase their market share in an increasingly crowded business landscape is more important than ever before. One way that small businesses can do this is through the use of various types of artificial intelligence (AI). Here are seven ways that these companies can use AI to increase sales and generate positive ROI.

1) Chatbots

When done correctly, chatbots have the potential to enhance the customer experience by helping customers quickly find answers about products or services. By using a chatbot, companies can provide customers with instant answers when they have questions about inventory, shipping dates, payment options, etc. For example, IBM has developed a chatbot called ‘Smarter Commerce’ which allows customers to communicate with AI-powered agents over live chat to get information about their purchases. This is particularly helpful for customers wishing to purchase high-end products where there are often questions that go beyond the scope of a company’s online FAQ page.

Chatbots can also be used as an early warning system for customer dissatisfaction, allowing companies to proactively address potential problems before they escalate. Using AI, companies can monitor social media platforms like Twitter and Facebook in order to spot unhappy customers who are discussing your brand or products on these sites. Monitoring this commentary allows companies to act quickly when something negative is being said about their company or product by flagging it for immediate attention.

2) Product Recommendations

Product recommendations are one of the most common ways for e-commerce businesses to drive additional sales by encouraging customers to buy more. Using AI, companies can analyze a large set of data about their users in order to make personalized recommendations based on what each individual customer has bought before or is currently browsing. Companies like Amazon and eBates use this tactic for increasing sales by collecting data from past purchases as well as items that are added to a shopping cart but not purchased.

3) Improved Customer Service

One way that small businesses can beat larger competitors is through superior customer service – just think about how Zappos gained a loyal following because of its unmatched customer service standards. Artificial intelligence can be used by small businesses to help them achieve these standards by improving the quality and speed of interactions between businesses and customers through chatbots, intelligent agents, and predictive text.

4) Improved Data Analysis

Due to the smaller size of many small businesses, they often don’t have access to large data sets that can be analyzed to drive important business decisions. By using artificial intelligence and AIOps, companies can take advantage of the ability of AI algorithms to analyze massive data sets quickly and efficiently in order to spot trends or patterns that may otherwise go undetected.

This allows businesses operating on a limited budget to make better business decisions because they will have access to more data than ever before which will allow them to make smarter choices about their company strategy without needing massive amounts of capital investment.

5) Better Inventory Management

One way that small businesses can improve their return on investment (ROI) is through effective inventory management. Smaller companies often struggle to keep track of inventory because they can’t afford the luxury of dedicated IT personnel who could be tasked with this responsibility. By using artificial intelligence, companies can accomplish tasks that would normally require human intervention, like predicting future product demand by examining current sales or automatically reordering products when inventory has fallen below a set threshold. This type of optimization results in less time spent managing inventory which allows employees to focus their attention on other important business concerns.

6) Automated Employee Scheduling

Another way that small businesses can use AI to improve ROI is through automating processes that are traditionally completed by humans. Using AI, companies can automate scheduling for back-office functions like accounting and customer support but also for front-line workers within specific departments like marketing or sales. Artificial intelligence can be used to track individual employee productivity and use this information to automatically assign tasks throughout the day based on each person’s work capacity.

7) Improved Customer Targeting

Customer targeting is important for small business

Small businesses often struggle with an inability to target their ideal customers due to limited data about these individuals. By using artificial intelligence, companies can now collect massive amounts of data continuously about consumers in order to find patterns that indicate who their most valuable customers are. A wealth of information collected from social media accounts, online shopping behavior, web browsing history, etc., allows companies to identify customer needs at a micro level which allows them to serve up targeted offers or advertisements through email marketing platforms or social media sites like Facebook & Twitter. One way that small businesses can proactively embrace AI is by partnering with a digital marketing agency that understands the benefits of using advanced technology and can help their clients implement it in order to remain competitive.

Since smaller businesses often do not have dedicated data scientists or machine learning experts on staff, they should look for an agency that offers a team of experts who can guide them through the implementation process and explain how AI can provide a multitude of benefits. With proper guidance, small business owners can understand what types of tools are available to them and how they work so that they can make educated decisions about which technologies would be best suited to their specific company needs.

Though artificial intelligence may conjure up fears of our robot overlords, many forms of artificial intelligence exist today – from chatbots on websites to email marketing platforms that proactively suggest content to send out to customers. As long as businesses are able to understand how these tools work and harness them for their own purposes, AI can be a powerful tool for growing small businesses.

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How an Accident Lawyer Can Save You Money

Miley on September 27, 2021

There are many different types of accidents – from accidents at home and workplace injuries to medical negligence. However, car accidents seem to be the most common type.

Every day, car accidents occur, causing injury and pain to the victims. You can never be too careful when it comes to car accidents as they come when you least expect. However, overspeeding, distraction while driving, drunk driving, and failing to obey traffic laws are common causes of accidents.

Unfortunately, some of these accidents lead to death, permanent injuries, or loss of livelihood. As such, it is essential to get prepared for any unexpected eventuality by contacting an experienced attorney to represent you in case of an accident. Besides, never underestimate the impact of an accident lawyer in your case. Here are some of the common ways an accident lawyer helps you save money.

Experience

File a claimant for the first time, and you will appreciate the need for an experienced lawyer in the process. While the attorney will make it look easy, skipping a simple item in the process could see you lose the claim. Hence, hire a lawyer, and you will save money and the pain of filing the claim. Besides, a lawyer will provide you with precise evaluation figures and help you pursue payment of damages from the beginning to the end.

Connection To Expert Doctors

To successfully claim damages from an insurance company, you will need to come up with solid arguments. Since you are aggrieved, you have the burden of proof to show how someone caused you the damages.

Filing such detailed claims will need the expertise of a prudent car accident lawyer. The attorney will ensure you submit enough credible evidence indicating the defendant’s role in causing you harm. Besides, the lawyer could connect with the right people who will help create a water-tight case against the defendant, such as medical experts. Thus, hiring a lawyer is essential as they will offer more than legal services to ensure you successfully file the claim.

Negotiation Proficiency

After filing a claim, you will need negotiating skills with the insurance to receive reasonable rewards. Remember, the insurance will investigate the grounds on which you bring the case. Documents and evidence submitted will be reviewed, and if the company is satisfied with the claim, you will be settled. However, remember insurance companies are in business and will look for a lame excuse to forfeit the payment. As such, you will need to hire a lawyer to help you negotiate with the insurance company. The attorney is likely to deliver better results thanks to their antagonistic negotiating abilities.

Trial Skills

The majority of personal injuries are settled out of court, but some proceed to court hearings. A trial is necessitated when insurance offers an offer that the lawyer believes is not fair or when a claim is denied outright. In such cases, a lawyer comes in handy as they will help you take the defendant to court and put up a spirited fight for a better settlement.

Taking the defendant to court will force them to pay the claim and compensate for all damages incurred. Working with a lawyer helps you save a lot of money and time as they will be giving you much-needed advice and prevent you from making costly mistakes. Besides, an attorney helps in mounting pressure on an insurance company, causing complete and timely compensation.

No Payment Unless You Win

The majority of personal injury lawyers offer their services on a contingency fee contract. The agreement means a lawyer does not charge for the services until the court grants the financial award. Besides, the arrangement relieves you from additional costs as you will pay the attorney when they deliver results. Here you do not have any financial risks while pursuing the case giving you ample time to think and produce any document needed by the court.

Peace of Mind

A lawyer will significantly contribute to you having peace of mind while pursuing the claim. Lack of stability could be very costly as it could lead to more medical complications and less performance. Your lawyer will help you answer all arising questions from the case, assuring you of a better outcome. As a result, you save money from paying extra hospital bills and remain optimistic of favorable effects from the point.

Conclusion

Hiring a personal injury lawyer will surely save you money in more ways than one. Remember to do a background check of the attorney before assigning the case to ensure you have the right person for the claim. Finally, insist on payment after delivery of results to avoid more financial risks while pursuing the claim.

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How to Convert PSD to HTML: Features and Steps

Miley on August 26, 2021

Nowadays, the process of converting PSD to HTML isn’t new in the technology area. This is a quick way to add interactivity to static content. You can design first in any popular image editing tool, then convert to HTML.

There are many approaches, including automated tools, self-coding, etc. The main thing is that you understand how to do this and what you need to pay attention to first of all dealing with templates.

What is a PSD template?

PSD template is a source code that is used for the layout of a full-fledged website. Such a sample contains the initial website’s elements size, layout, and design of all pages.

If you want to create a high-quality PSD template, adhere to the following:

Create each design element on a separate layer
Use psd or tiff formats to save the template drawing (they support the multilayer structure of images)
Make the background tones of all website pages uniform
Group all layers
Use fewer background images so as not to overload the web pages
Make minimal changes to the text, as its distortion will increase PSD template weight
Size the template at least 1000 pixels in width to avoid its display distortion in the browser
Use standard fonts

PSD into HTML: layouts steps

Now, when we get acquainted with PSD layout, let’s see what stages the process of converting a PSD layout into an HTML consists of.

Layout evaluation

After creating the layout, it’s passed to the designers. They determine its complexity, how it should work, whether the page contains additional dynamic elements, etc. When the assessment is completed, it’s time to deal with the next step.

Cutting design elements

There are some nuances at this step. If you want all the elements to look good, their size in bytes or kilobytes must be small. The best way to save images is jpg, gif, or png formats.

Layout

At this stage, each designer applies a different layout method. Someone makes it semantic or first creates a frame with the main blocks, then each in detail separately. For others, it’s best to build all at once in order.

Layout adjustment

There is such a layout type as a pixel layout that is executed exactly according to the initial sample.

It would be better if you check it against the layout, even when the customer doesn’t require an exact copy.

Page cross-browser compatibility testing

You need to test your website on how the site is displayed in browsers. The most popular ones worth checking out for are Chrome, Opera, Internet Explorer, Safari, Firefox.

Bug fixing

There are various reasons for bugs occurring – missing code elements, typos, ignorance of the features of browsers, etc. In any case, you should test your final product to ensure there are no bugs.

Things to take into consideration when converting a PSD to HTML

Layout types

Before converting PSD to HTML, you need to decide on the type of layout. The choice depends on the device you want to display – mobile, desktop, or tablet. There are 4 types of layouts:

Responsive – great for desktops (shifts a web page layout) and mobile
Flexible – designed for desktops and mobile devices (when minimizing the browser or reducing the screen size)
Fixed – suitable only for desktops, because layout elements won’t move when the window is resized
Mobile-only

Design components

Analyze the structure of a web page: a logo, a header with an image, a navigation menu, flash animation, etc., a body with text content, and an authorization module. If you need to convert a PSD based on Photoshop, then make sure that all components are put together in a specific order and won’t distort the page appearance.

Conclusion

So now, you have a general basic understanding of the PSD to HTML conversion process. The main thing here is the quick process. However, don’t forget about the key points that will help you avoid mistakes and get the quality basic HTML code of a simple web page.

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Simple Ways Tech Can Help Automate Business Admin Processes

Miley on August 21, 2021

Automating business admin processes can have a number of benefits for organisations, including reducing resource required, saving money, opening up capacity to take on additional, value added projects, as well as reducing the change of human error. Automating processes saves both time and money, key to keep an organization profitable and successful.

Technological advances in the last few years have made automating processes much quicker, easier and cheaper, as well as simple to implement in organizations of any size. The automations can support with many different areas of the organization, and can be divided into core and support functions: core functions are those that generate income (i.e. the primary reason the business exists), and support functions are the ones that allow that core activity to happen, such as HR and finance functions.

Customer Service

A number of customer service processes can be automated without losing the human touch. In fact, automating the behind the scenes processes can free up more time for organizations to give their customers the personal, human touch.

Systems can be implemented to provide an accurate and quick service at the initial stage, increasing customer satisfaction. More sophisticated software will also identify how customers like to be contacted, and additional follow up systems can keep customers warm, maximising sales potential and return on investment.

Finance

Organizations can use smart finance systems to monitor transfers of funds, payments from customers and payments internals and to third party suppliers. This overview across all platforms, such as digital wallets, bank transfers, credit and debit cards, and checks, means that it is much easier to spot if things go wrong.

Quickbooks offers a range of options for businesses of any size to maximise their fraud prevention, thus minimising loss and insurance costs. By providing business with fraud-proof checks that offer protection against counterfeiting and tampering, they support with the other automated processes that limit the potential financial risks to organizations when dealing with multiple payment methods.

Management

By having automated systems in place to monitor time and attendance, leave, sickness and performance, managers are able to spend more time on value added activities with their teams. Not only are business costs better managed, a consistent approach is taken across the board to employee management, helping to boost morale.

Additionally, at all management levels, it becomes possible to view areas of concern, where things are working well, and guide strategy going forward to help grow the business, and KPIs can be set in line with corporate strategy across the board.

Increased Employee Productivity

By automating repetitive processes not only is human error eliminated, but processes can also happen faster, as variations in speed due to staff morale, sickness and so on no longer impact these processes. It also means that as these things happen faster, the support activities that go alongside these can happen more swiftly and with greater certainty. For example, automating payroll means that amendments, which would need to be manually entered can be done more quickly and with greater accuracy.

Staff retention

By investing in technology, organizations better equip their employees to be successful, which tends to lead to a happier workforce that is less likely to leave. Investing in technology also signals to employees that the organization is current and keeping up with the competition, instilling confidence and loyalty from employees. Technology also provides flexibility for home or remote working, allowing a more flexible approach to work, improving the all-important work-life balance.

Automation of certain processes can be hugely beneficial to organizations. Repetitive data-driven activities can be improved through the use of technology, eliminating human error and freeing up resource for other work. However, automation must not come at the expense of a tailored approach that supports all internal and external stakeholders.

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Top Tips for Successful Digital Advertising

Miley on August 12, 2021

Using The Tools Available

Pay Per Click is PPC and Search Engine Optimization is SEO. Which will be best for you? It could be both. Usually, it will at least be one or the other. See, SEO applies even if you’re not specifically calibrating marketing for search engines. The way search engine algorithms works doesn’t care how or why you wrote content.

Because modern marketing must co-opt social media, there is a bit of a “system” in place. For example, if you’re on Facebook, and you just “share” something, there will be a limit to how “visible” it is. You might think this has to do with the ideological foundation of the statement, but not necessarily.

It seems outreach avenues like Facebook ads couldn’t compete if the field were entirely level. Test this for yourself. Make a post about something funny, make a post about something political, and make a post about some business pursuit you’re trying to build awareness around. Likely, the funny post will contend with the political post for prominence.

However, the post you made to advertise services or products will only get limited engagement. You will, though, see an ad to buy Facebook marketing for your “business” post. Accordingly, you can’t just trust in organic visibility on Facebook, and the same is true of YouTube. “Virality” isn’t as spontaneous as many would hope. In fact, on any social media avenue, relying on purely organic means of visibility likely won’t produce ROI.

ROI stands for Return On Investment. PPC and SEO can produce ROI, but they must be properly applied. With SEO, you want keywords, word choice, sentence size, paragraph structure, and imagery to align with known best practices. Said best practices shift as the “powers that be” intend.

To digitally advertise successfully, you must not only understand which avenues of outreach best match your business, but design associated content utilizing associated best practices such as using digital flyer, and those best practices change. With these things in mind, this writing will help you make the best choices for the digital marketing of your business.

MUST DO’S!

Personalize ads as much as possible – Drill down to what your prospects really want and need. Use messaging (their language) that will resonate with a specific problem – or personal interests like fitness – to grab and hold their attention.

Be creative! – If you want to catch the eye of prospects and customers and stand out from the competition, quit doing what everyone else is doing. Be bold and try different color schemes. Write headlines and copy that make people click on your ads. Like it or not, you must rise above the noise because ads are everywhere, and yours better be noticeable

Embrace data – Like it or not, data is a foundational piece to successful digital advertising. It doesn’t make sense to launch campaigns if you don’t understand the metrics, from exposure to visits, inquiries, leads, conversions, etc. See what patterns show up and adjust your plan and strategy accordingly.

Choose your platforms wisely – Focusing on one platform may not yield the best results, but focusing on too many produce unfavorable results. Learn where you target audience hangs out the most, and be on those platforms. Otherwise, you’ll waste your time, energy, and money.

Offer ungated content – The first impulse is to ‘gate’ content. However, decision-makers may not want to fill out another form and may go to your competitor who makes it easy for prospects and customers to get what they need and want. When reviewing your channels and funnel metrics, go outside of what looks successful because you may realize that you’ve been missing out on quality leads.

How to Use Google Analytics 4 Effectively – from Digital Marketing Consulting

The increasing importance of digital analytics tools needing to keep up to pace with changes in business and consumer behavior:

– Even the last standing bastions of brick and mortar are moving online and facing pressure to make sure their marketing budget is spent wisely.
– Major changes are seen in consumer behavior in the past two years, with mobile becoming the dominant method of doing research and shopping

Google is adapting to meet the needs of the current business environments and the people they serve. Hence, the launch of Google Analytics 4 came not just with a focus on helping businesses make better analytics-based decisions, but also with a focus on meeting consumer digital needs and their expectations of privacy.

Trends from Google’s data have shown that there have been significant shifts in the way consumers expect their online experience to be, as well as their perception of the way their data is being handled.

People are expecting their search intent to be understood by companies and at the same time, expect more transparency with how their data is used. These insights fueled GA4’s functionality which is to be a digital analytics tool that:

– Adapts to customers’ desire for privacy first
– Gives businesses a clearer picture of consumer behavior to help them adapt to their customers’ needs and gain long-term wins that improve the bottom line

Guide to Google Analytics 4 is here to help businesses ride the wave of change in their customers’ behavior and adapt to doing business post-pandemic. Here are a few quick points from Vidhya Srinivasan on how GA4 will help:

– Alerts on important trends where you need to take immediate action
– Predictive metrics to gauge the potential income from a specific customer group
– Google Ads integration
– App and web measurement in one platform
– Measurement that’s centered on the customer instead of by platform or device to gain a clearer picture of customers’ interaction with your business
– Simpler reports that will give you the ability to focus on specific parts of the customer journey
– Machine learning to help fill in the data gaps that come from the phasing out of cookies.

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Rwazi Unlocks Africa’s Business Potential With a Network of Mappers

Miley on June 24, 2021

Since the African continent is home to more than 1.1 billion people, it has the potential to account for one-fifth of the world’s population by 2025. As a result, many businesses and investors have become aware of Africa’s consumer market potential. Despite this potential, many obstacles can make companies hesitate to enter the market. Even so, there are quite a few multinational companies that have managed to capture the opportunities in one of the world’s fastest-growing consumer markets.

One of the main reasons for this potential is that a big part of the African population is young, urban, and connected. Currently, the working population in Africa is growing at 2.7 percent each year. At this rate, nearly two-thirds of the estimated 300 million African households will have some discretionary income by 2025. Additionally, a big part of African’s consumer market is filled with the younger generation who are aged between 16 and 34 years old. These people are willing to spend and tend to be more eager to try new products.

The two trends driving this rapid growth are urbanization and the rise of mobile communications. The continent already has many cities with more than 1 million inhabitants; this means that many companies can secure distribution in Africa’s fast-growing cities due to the concentration of consumers. Moreover, mobile technology is completely changing the game. In fact, by the end of 2014, mobile penetration in Africa was estimated at 89 percent and continued to proliferate and enable money transfers and microfinance transactions.

However, just as the potential of the African has become widely acknowledged, so have the obstacles of potential business endeavors. Some of these include political instability and conflict, poor infrastructure, language barriers, differences in consumer behavior, a fragmented retail market, and low data availability and quality. Wars and authoritarian governments continue to affect businesses as well as policies in many countries. According to the world freedom index that measures political and civil liberties, of the 54 countries in the African continent, only 10 are considered free, 22 are partially free, and 22 are not. Second, many African cities currently have modern road systems. However, only one-third of the population lives within 2 kilometers of a paved road that is stable year-round. Furthermore, travel within the continent is quite expensive and challenging.

Along with that, a high percentage of the population has no access to electricity. These problems do not just constrain consumer demand but supply as well. While linguistic diversity is excellent, it can get complicated when companies need to deliver their marketing messages in multiple languages to communicate effectively with African consumers. Another factor that could be an obstacle is that Africans in different countries make purchase decisions differently. For example, research has shown that while most Angolans look at ads and compare stores to get the best prices, only about 27 percent of Kenyans do the same.

Opinions about brands differ by country and region as well and the continent has a fragmented retail market. For example, most consumers will buy their groceries primarily from the neighborhood or independently owned convenience stores. On the other hand, few consumers will go to supermarkets for these items. Finally, except for the largest cities, there has been a disparity in economic data and market research. As a result, companies which look at existing data and extrapolate it to a national and regional level get inaccurate insights.

Regardless of some serious challenges, many companies have made the African continent a part of their success story. The reason that consumer companies like Coca-Cola, Nestlé, and Unilever have succeeded in Africa is four-fold; they took a granular view of growth, tailored their offers to local needs and preferences, created a route-to-market model based on geography and channel, and built a large well-equipped sales force.

According to research, the most successful companies on the continent have been selective about the markets they want to enter. Rather than building a presence across entire countries, they opt to target the fastest-growing cities and city clusters where per capita income and spending exceeds the national average. Moreover, companies need to understand each target audience’s local needs and preferences to drive mass adoption of their products or services. As mentioned previously, it is not just about local product preferences but also local buying behaviors. Once companies have prioritized the highest-growth cities and have defined a portfolio of products for them, the next step is to ensure that the products are available for sale in those cities. To do so, successful companies tend to develop route-to-market models that primarily focus on the most attractive channels.

Rwazi is a data services company that is dedicated to helping businesses around the world collect and analyze on-ground data from African countries. They provide organizations with new on-ground data on products, services, and activities from the African continent by utilizing a network of mappers and data collectors spread across urban and rural areas in Africa. While the company is based in Mauritius, Rwazi serves customers across the globe in different industries, including healthcare, consumer goods, automotive, education, finance, agriculture, energy, transport, and media.

The team behind Rwazi understands that organizations need near real-time, on-ground data to make effective decisions on activities such as expansion, investments, distribution, new product/service offerings, and reach target beneficiaries. For this reason, they’ve developed a network of 5,000+ mappers are spread across cities, municipalities, towns, and villages in 40 African countries. This network is expected to reach 50,000+ mappers by the end of the year.

Customers can utilize the Rwazi network to gain data from target areas and personas. Given the travel limitations that the COVID-19 pandemic has caused, organizations can execute on-ground activities even in the regions that are difficult to reach.

Currently, Rwazi is the first and only company in the world with a large and growing network of mappers spread all over sub-Saharan Africa. They want to help organizations get the data they need to make informed decisions, in addition to helping millions of young people in Africa who need more opportunities to earn an income.

For more information about Rwazi’s data services and their platform, check out their social media platforms.

Facebook: https://www.facebook.com/RwaziLtd/

Instagram: https://www.instagram.com/rwaziltd/?hl=en

LinkedIn: https://www.linkedin.com/company/rwazi

Twitter: https://twitter.com/rwaziltd?lang=en

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ICU Designs Launches Indiegogo Campaign for New Mirrored Cell Phone Case

Miley on June 23, 2021

In the current digital dynamic where everyone and their pets wants to become a social media influencer, the main thing that sets successful influencers apart from the rest is high-quality content. Those who are active on Instagram know that a lot has changed since the early years when it was a lot easier to grow a following, even with low-quality images and sporadic posting. Nowadays, high-quality content and consistency are essential if anyone is trying to grow their brand on the platform.

ICU Designs has created a new cell phone case with a built-in, high-quality, scratch-resistant mirror and an adjustable two-tone light diffuser that can be used in any lighting situation. With the two-tone diffuser, you can set the lighting to your comfort level using the built-in light from your cell phone. The translucent and opaque diffuser mechanism is ideal for both day and night needs. The diffuser mechanism prevents the light from being intrusive to others around you while you are using the light feature from your phone in low-light settings.

Made out of high-quality, robust, and durable thermoplastic polyurethane and polycarbonate, the ICU cellphone case has all the features listed above, along with bumpers on all four corners to protect against any accidents and drops. The case is also compatible with 5G, 4G, all other standard networks, and all wireless charging devices.

Initially created out of the need for a mirror when going to job interviews and auditions, the phone case also provides the perfect lighting for people who want to take that flawless photo. With ICU Designs, you can waste less time snapping one shot after another, only to delete them all because you had something in your teeth, or your hair wasn’t lying just the way you like it. This cellphone case helps you see yourself clearly in any lighting situation so that you can be confident that you look your best when you snap that picture. Whether you’re in the night club, a dark restaurant, an Uber or the theatre, you can be sure that you look picture-ready. When you’re already happy with the way you look, you’ll have less editing to do on the photos you take.

Along with creating great lighting opportunities, the scratch-resistant mirror helps you apply makeup, check for food in your teeth, or check your general appearance, keeping you prepared for any situation that may arise throughout your day. In a highly competitive business world making an excellent first impression is key to landing a new job opportunity or a new project. ICU Designs hopes to provide its users with a product that is multi-functional and easy to use.

Several apps already offer a lighting system to help users take the perfect photo. ICU Designs complements these apps by offering something slightly different. With this mirror, users can check their appearance in any lighting situation prior to taking the perfect photo. The cellphone case will be launching on Indiegogo on June 28^th. ICU Designs will be done with production of their cellphone case by late August for both the iPhone 11 and iPhone 12, after which they will ship it by air to Los Angeles. Once the product has been received, the company will ship out orders to their Indiegogo supporters. All orders for the iPhone 11 and iPhone 12 case will be fulfilled between late September and early October.

To fully understand the need for their cell phone case, ICU Designs also created prototypes to distribute to their community to see whether their product fits the needs and wants of their target consumer. The initial distribution process proved to be a success among different industries, from real estate to film and TV. Users have stated that since they are constantly on the go in addition to meeting clients and many influential people, the ICU Designs mirror and diffuser mechanism was a discreet way to make sure that they were looking their best in any situation, go on with their day with confidence, and make a great impression no matter what time of day.

The ICU Designs cellphone case is more than just an accessory to protect your phone. It is also an accessory to the user because it complements existing apps and lighting mechanisms to help you look your best whether you’re stepping into an interview or you want to take the perfect photo.

With decades of experience in the customer service and sales industry, husband and wife duo Antonio and Morgan Cullari has made their product easy for anyone of any age to use. After all, we are all a little vain. With their mirrored cellphone case, ICU Designs hopes to give people an easier way to make sure they look great and have the best lighting to take that perfect photo.

While apps and other photography tools will never be rendered obsolete, a cellphone case which helps you take the perfect photo in addition to protecting your phone can be useful for anyone. What’s more, you can now get this multi-functional phone case at an affordable price.

For more information about their cell phone case and their upcoming Indiegogo campaign, people can check out their website and social media channels for updates and additional information. For more information about this cellphone case and the upcoming Indiegogo campaign, you can check out their website and social media channels below:

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What All You Need To Know About Sitecore Support Service

Miley on June 3, 2021

There are many content management systems out there in the market that help in easy content management. However, in this article, we will discuss one of the most reliable content management systems that help in easy integration with other platforms. Moreover, it offers the necessary characteristics for your project to be successful. Read the article out to know about the Sitecore content management system in detail and how it can meet your business goals with a Sitecore Content Management System consultant.

Why You Should Choose a Sitecore Content Management for Your Business

There is no doubt about the hundreds of options you will have while choosing a content management system in the market. However, Sitecore Content Management offers some unique features that allow e-commerce business owners to provide products and services to them. Moreover, the combination of quality content and comprehensive user data to deliver outstanding results to the marketers make Sitecore Content Management one of the best for e-commerce business owners. The flexibility of the system offers IT professionals to collaborate and integrate the project across the channel. All this makes troubleshooting and website update several times easier as compared to other content management systems.

Some Additional Benefits of Using Sitecore Content Management

The previous section has discussed why Sitecore supports Content Management as one of the best for e-commerce marketers. Read the passage to know about the additional benefits of using Sitecore CMS. It offers dozens of services to users and business owners of all sizes. One of the essential elements is keeping an eye on the customers’ behavior, as this helps marketers develop an effective content strategy to target the right customer. Check out some of the essential features of using the CMS below.

Web content management: The content management system offers multilingual content and functions at a global level.

Customer Insights: The content management system offers the marketers a holistic view of the customers with the help of an experienced database

Digital Analytics: Apart from the user profiles, the CMS platform offers contextual insights by determining the trends in the user behavior

Experience Accelerator: the experience accelerator feature in the Sitecore CMS offers a faster flow of project using the content team

All these features of Sitecore Content Management help the marketers to get a robust understanding of the customer. Moreover, as a business owner, you will also know how you can use the information for your marketing campaign.

Why You Should Hire a Sitecore CMS Consultant

If you do not know about content management systems, then the best option is to hire a CMS consultant as their collaboration with clients will help you focus on a comprehensive site. Moreover, their proven and structured methodology will help you to reach business goals with the CMS. The consultant will take time to evaluate your goals and select a web technology solution based on your model.

The technical Sitecore premium support that you will be provided based on your discovery model requires feature support and potential restrictions. If required, the Sitecore Content Management consultant might go for custom development of your website. Moreover, you must look up to the budget requirements and carefully determine the cost and advantages of the technology solutions scalability. All this will help your project to fit perfectly and make your business thrive in no time.

Knowing About Sitecore Content Management Professional and Success Services

If you want your website to perform at the top level and keep track of it, Sitecore Content Management professional and success services are worth going on. A couple of services aims towards your implementation’s success and assures that the user gets a message on time.

Sitecore Maintenance Support of Your Website Using Site Content Management

One of the most important things of a Sitecore Content Management professional and success services consultant is to assure comprehensive maintenance to their clients. While opting for CMS service, you must ensure that the CMS consultant can significantly simplify your site’s Sitecore maintenance and support. There should be no hindrance in publishing content on your website. If the system is integrated correctly, it will enhance usability and customer loyalty. Moreover, displaying organized content will help in attracting potential customers to your business.

Business requires two types of content management integration: web content management integration and enterprise content management solution. However, Sitecore integration services can cater to all needs. The consultants adhere to the practices followed over the years. Moreover, the CMS integration services focus on the workflow, user behavior as well as taxonomy. The consultant also emphasizes efficiency, scalability, and proper design to assure the user with the best Sitecore support 24/7 Content Management solution support. Choosing the right Sitecore support service is not at all easy; make sure to perform your thorough research before going with any consultant.

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A Guide to Cryptocurrencies in 2021

Miley on May 24, 2021

The usage of paper cash is declining year to year. Most prefer using credit and debit cards, as they are more convenient, and you don’t have to worry about the cashier counting exact change. But at the beginning of the 2010s, another form of payment was developed: Bitcoin.

Bitcoin is a cryptocurrency. Cryptocurrencies have exploded in popularity since the mid-2010s, and many Internet users today are raving about the latest developments of other cryptocurrencies like Ethereum and Dogecoin. Even public figures are getting in on the action, the biggest supporter of cryptocurrency being Elon Musk.

But what, exactly, is cryptocurrency? And how would you even use it? Today, let’s answer those questions and dig deep into the world of crypto.

What Cryptocurrency is

The best way to describe cryptocurrency is by calling it a digital currency. Think of it like cash, but instead of handling paper and coins, you’re using an online ledger to make transactions.

And just like how every country has its own unique currency, there are dozens of types of cryptocurrency available on the market. Bitcoin, Ethereum, Dogecoin, Litecoin, etc.: they are all available for you to purchase, sell, and use in your transactions.

One unique trait of crypto is that each type of crypto (or coin) is volatile. After all, there’s no regulation affecting crypto. This means that your Bitcoin that was worth $16,000 a day ago could suddenly drop into the low thousands by tomorrow. Crypto is an investment more than it is a flat currency.

How Cryptocurrency is Used

So how does someone gain crypto without buying some off someone else? And how would someone go about using crypto? Let’s start by discussing “mining,” the process someone would go through in order to gain cryptocurrency.

Mining involves someone using their computer (typically packed with a specialized graphics card and tons of RAM) to solve complex math problems that only machines can solve. Solving said math problems help verify the legitimacy of transactions (crypto trades) that take place. In other words, solving the math problem gets the user crypto and helps secure transactions.

Once a user gets their hands on some crypto, they are free to spend it however they wish. Some cryptocurrencies, like Bitcoin, can be linked to a debit card from certain issuers. Others can only be used on sites that directly offer crypto-payment services.

They could also go through a trading platform like Coinbase and sell their earned cryptocurrencies for cash.

How to Stay Secure When Using Cryptocurrency

All that said, the world of cryptocurrency isn’t perfect, and security is often an issue. From nonsecure trading platforms to basic user error, it’s easy to have your crypto stolen or have your information leaked.

So, there are a couple of things to keep in mind when trading crypto. One, use a VPN for security so that your information isn’t visible to anyone. After all, mining isn’t an entirely secure process.

Two, when storing your cryptocurrency, typically in a digital wallet, make sure you’re using a wallet that uses two-factor authentication. And always keep your wallet code on you, but never give it to anyone else!

Conclusion

It’s apparent from all the fanfare cryptocurrency has received the last few years that crypto is here to stay. So, it’s good to keep up with cryptocurrency’s latest developments and learn how to start trading!

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The Impact and Importance of New Technologies in the Oil & Gas Industry

Miley on May 16, 2021

According to Pew research Center, the majority of Americans seem to favor renewable energy sources. Over 80% of them support the expansion of solar panel and wind turbine farms, with support for offshore drilling, fracking, and coal mining declining more and more with each passing year.

It’s no longer the question of whether the oil and gas industry needs to change – the question is how to do it. The slow downturn that started back in 2014 is still influencing many companies, and even though signs of possible recovery are becoming apparent, only the smartest, most adaptable of businesses are likely to succeed.

So, what’s the key to triumph? It’s simple – new technology. Technological advancements can quickly lead to growth if you utilize them right. We’re here to show you how to do that.

Consider AI technology

Using AI isn’t just about doing things faster. The potential to improve processes is practically endless if you invest enough. You can make the entire supply chain exceptionally efficient with the help of AI programming that will quickly solve various development, production, and transportation issues that you’ve been struggling with.

This doesn’t mean that AI will replace your people, either. Your most competent workers will now be free to use their creativity to think of new business solutions. The oil and gas industry is generally struggling with lack of new talents right now. Too many experienced workers (especially engineers) are retiring with not enough fresh young blood to replace them – the youth are simply shifting their focus to IT skills. Using AI in your company could actually attract these young talents and help you fill up your workforce with competent and eager workers.

AI can also be used to measure seismic activity and analyze subsurface levels, minimize downtime for predictive maintenance, and predict risks of oil corrosion. Basically, if you’re not investing in AI right now, you’re bound to fail. All your competitors are doing it, and you need to beat them to the punch.

Invest in the latest equipment

Outdated equipment is not only slow, but dangerous. Keeping old pieces around is a big hazard, so you need to assess every piece you own and figure out when was the last time you did maintenance or changed necessary parts.

Something as simple as investing in new gate valves can make a huge impact on your business, especially if you get equipment made out of quality materials that are resistant to corrosion. If you haven’t taken stock of your inventory now would certainly be a good time – see which pieces need to be repaired, which needs some basic maintenance, and which need to be completely replaced with newer, faster, and sturdier models.

Infographic created by Smartcorr Systems, a corrosion monitoring equipment supplier

Rely on robotics

Investing in robotics can turn jobs that were previously extremely difficult and dangerous into a breeze. For example, connecting and disconnecting drill pipes is something a robot can do with ease. This dangerous operation is crucial to the whole process, and with proper robotic advancements you can make sure no person ever has to risk their life to do it.

Try out drone technology

A droid is small and it can fly – two characteristics that make it the perfect little soldier that you can send to all those places a human would have a hard time reaching or even find them inaccessible. This can make it a lot easier to monitor every single part of your operation and make sure everything is in order.

You can carry out every inspection remotely and then have your drone take a high-resolution picture of anything you need. The drone will give you feedback in real time, and you can quickly react if you notice that anything is amiss.

A drone can also help you map out rock outcrops and then have them be used to create 3D models that can act as a learning aid for new workers.

Minimize the impact on the environment

The oil and gas industry, same as any big industry, needs to find ways to become more environmentally aware if it wants to meet the ever-increasing demands for a greener Earth. More efficient equipment, automation, and progressive air pollution control technologies can go a long way to helping you minimize the impact of your business on the suffering environment.

The only way to improve public opinion of your operations is to keep these things in mind.

Investing in the technologies we mentioned can help your business thrive. Not only will you make the whole process faster, smoother, and more effective, you can also minimize your impact on the environment. With AI, robotics, drones, and good equipment you will lessen the chances of oil spills, which are generally still one of the biggest and most dangerous ways the oil and gas industry causes harm. Find a way to make your business cleaner, safer, and smarter, and you’ll stay on top.