Do you really know what push notification means?
Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!
Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.
We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.
Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:
- Promote and advertise products and services
- Increase sales and brand awareness
- Improve the experience with the brand and ensure loyalty
- Turn app users into loyal customers
Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.
However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.
We list 5 points to keep in mind to improve your notifications and therefore the user experience.
Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.
The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.
Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.
It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.
The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.
4. Clear and understandable message
Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.
5. Effective delivery
There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.
You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.
Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.