The success of any online business depends on the amount of traffic that it can draw. No matter how good your products and services are or how good your brand’s reputation is, you will never bring in any sales if no one is visiting your site. Therefore, it is important to improve your rankings in the search engines to be ahead of the game. If you are experiencing low traffic volume or have noticed fluctuations in your analytics, here are some tips by NYC Company that could help you generate organic traffic to your site.
Use keyword-embedded links
Building backlinks is one of the best ways to optimize your rankings. Some people, however, think that they have to shell out some cash to have their links appear in other sites. The truth is you can do this without expense as long as you know how to identify opportunities. You can ask your friends, partners, or clients to post your links on their sites and you can do the same for them. If the referring site happens to have a high volume of traffic, there is a big chance that a chunk of that traffic will be directed to your site.
Use long-tail keywords
Long-tail keywords have better conversions simply because they are more specific, which lessens your competition on them. There are online tools that you can use now in finding long-tail keywords that are relevant to your site and to your primary keywords. Try using them and you will realize that they can bring in more traffic to your site.
Value your visitors
Connect with your visitors. If they have questions or inquiries about your products and services, make sure that you give them immediate feedback. Also, encourage site visitors to interact with you. You can add a short paragraph at the end of your blogs that invites your readers to give their comments or opinions. This will keep them coming back to your site and even subscribe to your feeds.
Avoid too much animation on your pages
Too many banners and animations will just annoy your visitors and that can greatly increase your bounce rates. Search engines hate bounce rates, so to keep your high SEO rankings, make your pages clean, easy to read, and very user-friendly.
Maintain the quality of your content
Search engine crawlers also evaluate the relevance and usefulness of the content of your site. This is why it is important that you always create original content that will satisfy what your readers are looking for. Do not stop at just creating quality content. You should also make sure that you give them proper tags, descriptions, titles, and keyword density to get good scores from search engines.
Create a blog site
It is hard to use the main website of your business for optimizing keywords because it will result in long content, which will make it difficult for customers to find what they need. Still, you have to invest in keywords to bring traffic to your site. The best way to do this is to create a separate company blog site that will link customers back to your main site.
Give your multimedia files proper names
The images, videos, and infographics that you post on your pages can also bring in organic traffic to your site. To do this, make sure that your multimedia files are properly named with the use of relevant keywords so that when internet users make an image or video search, your content can pop up at the top of the list.
Keep posting content
Even if your site is already getting huge traffic, do not stop posting new content. You have to keep your site valuable if you want to maintain and increase the amount of traffic that you are getting.
Have your site listed in popular directories. Most of these directories offer free registration and oftentimes, search engines get the results from these listings. For instance, if someone from Ohio is looking for a local plumber, it is likely that your business will be on top of the result if you are listed in these directories.
Always be informed
Search engines often update their algorithms. Therefore, the strategies that could be working for you before could suddenly stop getting good results. Be updated with the latest news and try to observe what your competitors are doing so that you can improve your strategies and remain competitive.