In keeping up with this digital age and all its powerful gadgets, everything must become digital.
Failure to do so might result in obsolescence.
Take Nokia, for instance. Nokia failed to accept that Android had become a de facto standard in the industry and would not update its systems to it. Soon, it died out of the competition. Upon its resurgence, Nokia had to accept the update, and today Nokia functions on Android. Of course, it has lost out on a significant market share.
Marketing and it’s Digital Counterpart
But that is just one instance in a world filled with similar examples. The basic lesson businesses can learn from such examples is that the adoption of the current trends is essential for a unit to survive.
One of the most relevant concepts today that have changed to take on a digital approach is marketing. There is rarely a millennial that would want to look for apartments to rent, or cell phones to buy on a newspaper’s classified page.
This is mainly because the internet has become such a broad medium with billions of people that it is the perfect medium to attract these people. Digital marketing, therefore, involves reaching out to customers and indulging in promotional activities over the internet.
Being a Winner at Digital Marketing
But, this in no way is an easy task. With over a billion sites on the internet today, it is tough to stand out with your digital marketing game and blow away the competition. But if you are smart enough, you can stand out and be a winner and take a brand to the top.
How do you do that? Here are a few tips:
1. Social Media is Everywhere
Let’s ask you a question, how much time do you spend on social media? Asking this very usually question often surprises people because the time they spend on social media is just astounding. And that, in itself, is a perfect reason why social media is such an essential tool for digital marketing.
Another fundamental reason is that social media platforms give you strong support to engage. While marketing on platforms like Facebook, Instagram, YouTube, Snapchat, and so on, you do not need to strictly learn data analytics and its tools. The embedded tools within these platforms will help you generate analysis in great detail without any specialized tools.
Having all that data and all those trends so readily available means that you can take immediate corrective action in case of any discrepancies.
2. Being Local instead of Just Vocal
Several digital marketers put all their efforts into making their brand known. The idea is called brand awareness and in all probability, is an essential tool in digital marketing. However, just focusing on brand awareness does not really get you anywhere.
Why do I say that? For instance, imagine a case where a marketer is focused on brand awareness entirely. He/she used tools to reach out to customers in every corner of the world. So, while the brand existed in Australia or England, it was marketed in Asia too.
However, customers in Asia are doubtful to buy the brand even if they come to associate a high image with your brand because of the mobility issue. So, the efforts in creating brand awareness everywhere around the world did not have an impact on the revenue of your business.
On the other hand, if the focus was spread out on attracting local customers – customers that have the mobility and the willingness to buy your product – would be encouraged to engage with you. In essence, this drives revenue and new customers. Adding to this, it is essential to highlight that startups need this approach more than any other organization.
3. Mobile Friendly
Around 52.2% of the total web browsing on the internet was through cell phones in 2018. So, when you notice how beautifully websites like Outlook Studios are optimized for use on your cell phone, you should come to understand that this is a brilliant strategy for digital marketing.
By increasing the functionality of a website on a cellphone, you increase the chance of it being used by cellphone users – which we mainly know is everyone today. Furthermore, not having a website designed to function correctly with a cellphone is next to pushing customers away from your site.
Furthermore, being optimized for mobile users also means that the website is responsive and possesses a design that inspires. Therefore, mobile-friendly websites must be efficient and very attractive to capture customers’ attention.
4. Content that is Sharable and Relevant
Are you not astounded by the immense appreciation that the videos of Nas Daily and Casey Neistat gather?
Soon you will understand that the story that gathers massive appreciation is not just a story; it has facts and figures.
Without a relevant story, nobody will share it, and your business will fail to generate any real views from customers. To ensure that you get views and people share your content, make sure that the content you make is relevant to the target audience. In fact, any piece that is created must focus primarily on its relevance to your target audience.
Though the above factors are immensely crucial to a winning digital marketing strategy, it is not always guaranteed that a business that follows the stats mentioned above is still thriving and blooming beyond its competition.
To ensure a digital marketing master plan that guarantees maximum customer engagement, recruitment, and retention, you must make more efforts. We would recommend businesses to dig deeper into the field of digital marketing and its future while keeping in mind the critical factors to an effective digital marketing strategy that we have discussed in the paragraphs above.