Instagram Live works like Instagram Stories, which has about 500 million daily active users.
What makes it even better is that Instagram Stories shows up on top of a user’s feed, so they’re more likely to get a user’s attention more than regular content.
But it gets better than that. When you use Instagram Live, you’ll show up in the first place of Stories that are shown on top of the feed. In other words, Instagram live is like a shortcut to the top.
But that’s just the start. How can you harness it to get more attention, create connections, and build your brand?
Instagram Live in a Nutshell
Just a few months after Instagram Stories went out, Live Stories was rolled out.
IG Stories are pictures or videos that disappear approximately 48 hours after being posted. This lets users share more without overposting on their feeds. It’s a casual way of sharing what’s happening, without having it archived forever.
Instagram Live, unlike Facebook Live, isn’t meant to last long. Once it’s over, they’re gone, and won’t be visible on a page of a user anymore. It’s one way to become spontaneous, and an excellent addition to Instagram’s set of features.
Aside from broadcasting, Instagram Live Stories can also be a form of interaction. Users can submit their comments and questions. It also lets broadcasters and viewers have a real-time interaction with one another.
It’s also an excellent way to discover new content. The platform’s Explore page now has a section called “Top Live” which allows users to search and watch the most popular Live Stories.
Why You Should Utilize Instagram Live
Instagram receives the highest engagement among all other social media platforms, but its saturation caused big issues for its post reach. So, if you’re utilizing Instagram for your social media marketing strategy, you need to stay competitive to remain on top of your game. But how do you do that? Well, by keeping up to date with its latest features.
Now, we’ve briefly discussed Instagram Live’s benefits:
- Improved user-engagement
- Cost-effective in producing content
- Builds a sense of urgency
- Greater brand awareness
Overall, Instagram Live is a helpful feature that reaps a lot of benefits. But still, this feature is underutilized.
How to Use Instagram Live
Prepare for your live broadcast
If you want to have a successful Instagram live broadcast, then you need to prepare ahead of time. This is true, especially if it’s your first time going live on social media.
Treat it as if you’re giving a business presentation. You need to outline your speaking points, write your script, list down some Q&A questions, and most importantly, practice!
One of the best ways to prepare yourself for an Instagram Live broadcast is to record yourself in front of a camera first. Watch the recording again, and make necessary adjustments if you can.
Promote your live broadcast ahead of time
One of your main goals is to reach as many users as possible. The best way for you to get a larger audience is to appear on Instagram Live’s Explore Page.
According to Voy Media, a New York social media agency, “Just like with Instagram’s algorithm with regular posts, if you’re generating high engagement and viewers from your live forecast, it means that it’s high-quality and interesting with other users as well. So, the more viewers and engagement that you’ll be getting, the more will you able to get featured on the Explore Page.”
That’s why you must promote your Instagram Live beforehand. If you want to get a lot of views and engagement, then your audience has to know ahead of time.
See to it that you write a post with the live video as your topic to create a buzz about it. That way, you’re maximizing your chances of getting more viewers aboard.
Use it for product teasers and launches
Another trend about Instagram Live that businesses can utilize is to use it to tease viewers regarding product launches. In fact, it’s an excellent platform to build a lot of hype around what you sell.
Whether you’re teasing your followers for a future product launch or introducing a new product line, it’s a great way to generate tons of excitement around your business.
To utilize this strategy in your Live broadcast, get your most in-demand product and release a few details about it. Creating this kind of mystery will excite your followers even more!
After releasing the teaser, you can ask your customers to sign up to get more information. Having this approach creates an element of exclusivity in your live videos, which entices users to act immediately, and increases the number of leads that you get.
Invite influencers to participate
The Instagram Live strategy takes advantage of the “limited time” nature of the video stream. Unless you have replays of your videos, most users are aware that they only have one chance to join your forecast.
For instance, offering limited-time promo codes is an excellent way to boost a sense of urgency. But there are other options that you can try, as well, such as asking influencers to participate. You can ask to make a big announcement during the stream.
When you partner with influencers, they’ll post about your products and services, exposing you to thousands (or millions) of followers who drives traffic back to your brand’s website.
Announce promotions and flash sales
Another great way to boost your live video’s viewership is to announce that you’re offering limited time promotions in your broadcast.
Therefore, if you have a discount, giveaways, promotions, and other campaigns that you want to offer to a selected group of people, then you better announce it beforehand. As soon as you go live, you can offer the discount codes and coupons to your viewers.
Host a Q&A session
Your customers might have a question on something, so being able to address it takes off the need to look it up by themselves.
Hosting a Q&A session on Instagram Live allows you to answer questions about your products and services.
Through the “Live Request” feature, users can personally join the video chat. This allows face-to-face interaction with your viewers, giving them a more personalized experience as they could be able to talk to you, one-on-one.
Create product demonstrations
For you to attract plenty of new users, you need to show them that you understand their needs and that you can offer the best solution for them.
Once your audience will get to know you better, their trust for your brand will build over time, until they believe that your products will serve them best and that you can cater to their needs.
Product demos and tutorials are a great way to engage your audience because it precisely shows them how your product works and how it solves their problems. During the stream, make sure that you know what you’re talking about and that you efficiently demonstrate every process to your audience.
To Wrap It Up
Overall, Instagram Live is another effective tool for reaching, connecting, and engaging with your audience in an all-inclusive platform.
So, make sure that you apply these Instagram Live tips to get the most out of your marketing efforts on Instagram.