Month: July 2022

NFT
Insights

Instagram for NFT: How to Succeed

Isn’t it amazing to know that Non-Fungible Tokens (NFT), the new black, have existed since 2014? Some choose to pronounce it as ‘en eff tee’ while others as neft. 

Let’s term it as super tech that has not only been super-efficient in solving the tech guru generation issues but has heightened and promoted work ownership (patents) Array Yu, chair of the Washington Technology Industry Association Cascadia Blockchain Council and managing director of Yellow Umbrella Ventures terms it as a platform that creates digital scarcity. 

It’s a part of the ethereal blockchain (a cryptocurrency like a bitcoin and a dogecoin) encoded with underlying software and marks which individuals and how they are trading in NFTs. So, technically it’s a real-time affair. NFT is unlimited; it can be practically anything digital from fine art drawings and abstracts, tacos, to music. The best part is that NFTs can’t be copied. 

As an artist, you can still retain your copyrights and production rights just like the physical art piece. With these, it has brought a wide array of job opportunities for software engineers, product managers, content creators e.t.c.  Incredible, right!

Benefits of NFTs

Some of the most successful products with NFTs include the Bored Ape Yacht Club (BAYC). NFT is beneficial to both the vendor (artist) and the purchaser. As an artist, you can showcase your art pieces that on a regular market may not yield much. It enables you to attain full benefit by getting paid on every sold piece at a calculated percentage. Every sale is accountable and maximum yields are realized. The products are also publicized and a broader market is attained. 

You can also store specific information in NFT metadata. This includes also signing your artwork by including it in the files. The famous digital artist Mike Winklemann (Beeple) fashioned a composite of 5,000 drawings to create the most famous NTF in 2021 (every day: The first 5,000 days) sold at Christie’s for a whopping $ 69.3 Million. Twitter co-founder, Jack Dorsey also sold his first tweet as an NFT for more than $2.9 million. As a purchaser, you can promote your favorite artists You also attain usage rights like posting the entire image collage online even as a profile picture with a blockchain backup for free. You also own the ‘bragging rights’ unlike an individual who only downloads or screenshots.

How to promote NFT on Instagram

Instagram has proven to be a great lead in promoting NFTs and brand awareness while also accruing revenues. It fosters the creation of value and builds trust. The presence of multiple channels can create more solidly rooted connections with investors and NFT collectors. It is prudent to mix a variety of strategies to create a niche and actively involve your audience.

1. Build a community

Concentrate on establishing a strong community to support your NFTs. Ensure that you have a strong backing up community as they will be your referral points implying an increase in revenues. Engage with them on social media platforms and redirect them to your website. When your clients locate customized content on your website, it’s a plus and you can use the tool to curate your NFTs that suit their preferences.

2. Use hashtag strategy

Rather than curating your digital art, back them up with creative hashtags and suitable details. Make use of keywords in the hashtags and in the descriptions. Also, include keywords on every caption you upload.

This course explains how to perfect instagram captions and hashtags. Take advantage of also exploring other promotional options to increase your sales. As you are creating your content, assess the responses and creatively look for ways to increase your reach based on your audience preferences.

3. Approach influencers

Watch the biggest creators and NFTs promoters. Select an influencer with a considerable follower base and specialize in it. Take advantage of building your authenticity and personality for your brand without hindering your budget. Align your promotional strategy and their reach to leverage their followers and attain more brand awareness, you can also hire a content contreator to publish content regularly.

Describing concepts on NFT trading to educate the public. You can as well post a story announcing the launching date of your content. You can also take advantage by utilizing the influencer’s image on your post and leverage the face value they have for your content. It’s remarkable how sometimes a single post from the right influencer can do wonders for your brand.  Assess your impressions and traffic created by checking the UTM links.

4. Paid advertising strategy

Most times the most successful campaigns are a mix of paid ads and organic reach. You can run your ads on various social media websites and channels. You can optimize your ads by remarketing strategies like email newsletters and reminders on your launching date. You can also collaborate with a partnered NFT marketing agency to promote your NFTs on Instagram. You can also hire crypto marketing professionals on Web3 job boards to grow your community.

5. Engage your audience

It’s not only about posting photos, engage your audience with different content in different formats. For example, you can create reels and IGTV videos with creative topics and trendy music to engage your audience. You can also interact with your audience by posting frequent stories and making them interactive. You can enhance it by making teasers and short trailers of your NFT’s launch. 

How does an NFT work?

Since NFTs exist in a blockchain, it is practically a distributed public ledger that records transactions. They are also minted from digital objects that represent both tangible and intangible objects like graphic art, GIFS, videos and sports highlights, collectibles, virtual avatars, video game skins, designer sneakers, and music.

Uses of NFTs

It shifts your culture of storing arts in galleries or auction centers to attain revenues. It also offers a unique opportunity to monetize your wares. NFTs enable direct vending thus, yields full benefits to artists. As an artist, you can also channel it into royalties thereby earning some percentages from each sale. It is a great benefit that originally was not yielding any future proceeds after the sale. The platform is also versatile and not only vends artistic pieces but includes other ventures as well. Charmin and Taco Bell brands have auctioned off theme NFT art to raise funds for charity. Charmin’s NFTP (Non-fungible toilet paper) and Taco Bell’s NFT sold within minutes and amassed the highest bid of 1.5 wrapped ether (WETH) amounting to $ 3,723.83. Nyan cat (2011-era GIF) sold for nearly $ 600,000 and the NBA shot earned $500 million in March while a single LeBron NFT highlight incurred more than $ 200,000.

How Instagram NFTS work

Adam Mosseri, head of Instagram described a group of collectors and creators who will display NFTS in their Instagram stories, messaging, and feeds termed as digital collectibles and will be displayed as tagged profile pictures and products. 

Upon tapping the tag, the creator’s name, NFT owner, and other details will be available. It will begin with a small group as a tester to learn from the user community, creators, and collectors. The small team will also help in incorporating the principle of distributed trust and power. From the initial feedback, they will be able to incorporate other functionality. 

NFTs minted on polygons and ethereal blockchains will be fostered. Flow and Solana will be incorporated later. From the third-party crypto wallets, Trust wallet, Rainbow, and Meta mask will be supported while Phantom, Coin base, and Dapper will also be incorporated later. Upon plugging their wallet, the user can prove ownership of NFT, display their profile, and tag the creator of the digital artwork. 

The collector can then post the digital work and a description of the piece can be included. The plans include letting individuals use augmented reality to display 3D NFTs on Instagram stories.  Mark Zuckerberg revealed it will be built using Spark AR.

What will be the costs?

You will not be charged for sharing or posting a digital collectible on Instagram

What about Safety

How to Avoid NFT Scams: The Safety and Risks of NFTs in 2022

Instagram emphasized its key objective is to keep the platform safe and enjoyable for all users. As users, you are free to use your tools and keep your accounts safe. You can also report NFTs that break the user community guidelines. Renewable energy will also be purchased to ensure sustainability and reduce the impact of emissions linked with NFT displays.

Since the hacking on BAYC social media has been concerned about the idea of Meta joining the crew. Yuga Labs (BAYC creator) pinpointed the two-factor authentication was activated and security practices were imposed. The hackers promoted the fake distribution of NFTs and deceived users by clicking on malicious links giving leeway to thefts. The damage was estimated to be around $3 million and more than 90 NFTs were stolen including the Four Bored Apes and Six Mutant Apes. 

Hype on NFTS

Sophie Sturdevant (NFT artist) shared with Forbes her opinions on the importance of the NFTs partnership with Instagram. She remarked it will increase the visibility and adoption of NFTs. However, the dominant view is that it’s too early for mainstream adoption. From September 2021, the sales have declined by 92%. There has also been a decrease in NFT value such as the NFT tweet by Jack Dorsey a year later was less valued. Sina Estavi (the new purchaser) only managed to sell it at $ 14,000 from the initial $2.9 million.

How to build an NFT brand audience on Instagram

You can partner with influencers, use hashtags, assess your rivals, tell stories, showcase live events, hold contests and giveaways, provide social proof, share the creative process, including action-oriented CTAs, live stream events, and new releases, and promote new and upcoming releases, respond to comments and use analytics to guide on content strategy. An example of an influential hashtag by Flick’s content manager Mackenzie Taylor, Hashtag Academy Course is a high-converting page on their website:

Conclusion

NFTs have transformed the artists, purchasers, and collectors’ way of showcasing and attaining artistic pieces. More yields and publicity have also been attained. More opportunities have been created thanks to NFTs.

Protective suit
InsightsProducts

The Value of PPE – Breaking Down Everything You Need to Know

Since the onset of the pandemic, personal protective equipment (or PPE) has risen to prominence in a significant way. As an effective way to prevent the spread of germs, viruses, and other unsanitary foes, PPE has been crucial to the Covid-19 response. Despite its recent position in the public eye, forms of protective work equipment have been in use for almost two hundred years.

Foremost, PPE offers critical protection for frontline hospital workers, cleaners, aged care workers, and countless other professionals. Beyond protecting staff and patients, this equipment provides the proper hand hygiene and waste management of potentially harmful materials. 

Common Forms

The term PPE refers to a wide variety of different items. In a medical setting, this includes everything from masks to goggles, gloves, face shields, gowns, overalls, and rubber boots. Each one of these items plays a crucial role in our overall health and safety measures.

In construction, industrial and trade settings, PPE extends to hard hats, earplugs, gloves, goggles, half face respirator, sunscreen, safety harnesses, safety boots, and high-visibility clothing. 

When to Use PPE – Relevant Settings and Professions

While effective as a final measure, PPE is not the primary solution for reducing safety hazards. Workers are to be fitted out with protective gear after higher-level safety practices are put in place. Despite this, however, PPE is an effective strategy for day-to-day work duties.

Employees that work in higher-risk settings such as medical facilities and construction sites require ongoing protection. Additionally, any workers that operate outdoors need to shield themselves from the sun and any range of harsh weather conditions. 

PPE and COVID-19

A doctor is wearing a protective suit

PPE has played a crucial role in our ongoing fight against the COVID-19 virus. As a highly contagious disease, healthcare workers are a constant risk of exposure and illness. Whether they are working in the ICU, a testing facility, or a hospital ward, protective workwear shields their body and prevents COVID spread.

In these instances, medical workers must have access to the proper protective gear – clothing, and accessories that meet all necessary safety guidelines and standards. 

Glove Types

Available in a wide variety of styles, protective gloves are a hallmark of the PPE industry. The 5 common forms include.

  1. Polythene: Relatively thin and tend to tear. As a result, they are not considered appropriate choices for healthcare settings.
  2. Vinyl: Less effective than latex gloves against microorganisms. Loose-fitting and unsuitable for procedures that require manual dexterity. Therefore, vinyl gloves are rarely used in healthcare settings.
  3. Latex including DPNRL (De Proteinised Natural Rubber Latex): A more snug/close fit than vinyl, these gloves offer a more effective barrier against microorganisms. For the best results, they should be non-powdered and have the lowest level of extractable protein available. The major concern for this style revolves around allergies. If an employee or patient has a latex allergy, alternatives should be explored.
  4. Nitrile (acrylonitrile): Nitrile gloves are commonly compared to natural rubber latex, in that both provide a biological barrier with less elasticity. Nitrile gloves are the common choice of gloves for use where latex-free alternatives are needed. Allergic reactions may also occur in rare instances. 
  5. Neoprene: Possess similar properties to natural rubber latex, neoprene gloves are a popular choice when latex-free gloves are required yet manual dexterity is important e.g., in surgery. However, they are more expensive than natural rubber latex gloves.

Masks

No more evident than over the past two years, face masks are an essential means of protection. The proper face masks not only shield us from airborne colds and viruses, but also toxic elements such as asbestos and respirable crystalline silica dust. In all cases, the most important factor centers around wearing an industry-approved mask that offers the correct level of protection. 

For medical safety purposes, there are three main types of masks approved for use by the TGA. 

1. Surgical – The common blue disposable masks found in common rotation and are widely available for purchase. Primarily designed to prevent the emission of larger droplets, these masks are suitable for a period of up to 4 hours before disposal. Used in hospitals, medical clinics, and testing facilities are many other high-risk transmission settings.

2. Standard Respirators – Designed for single-use and disposal, these masks work by creating a tight seal around the face and nasal area. Specific types available in Australia include the P2/N95, the KF94, and the KN95. Respirator masks provide a high level of protection against airborne particles, preventing the intrusion of at least 94-95%. 

A woman is wearing a protective respiratory mask

3. Surgical Respirators – Providing a similar level of protection to standard respirators, masks of this style are specifically intended for performing surgery or caring for COVID-positive patients. Surgical and standard respirators are also effective when worn in combination.

Protecting Your Personnel

As outlined by SafeWork Australia, it is the duty of a PUCB (person conducting a business or undertaking) to provide PPE to their workforce. PPE may also be made available via an employee allowance system. In this instance, the employer remains responsible for ensuring the proper sizing and level of comfort. A failure to provide the necessary PPE can result in a breach of Australian WorkSafe standards and OH&S guidelines, leaving you liable for damages after the fact. 

Selecting the Appropriate PPE

Not all personal protective equipment is effective. Whether it is poorly maintained or fails to meet current regulations, improper PPE leaves your employees at serious risk of illness and injury. This is where partnering with a reputable supplier becomes so important. 

As you search for a protective workwear provider, look out for the following

Industry standards and regulations: is their PPE inventory compliant with current Australian safety standards?

Industry experience: do they have a proven track record?

Inventory: can they provide everything your workforce needs?

When you opt for a certified PPE supplier, this ensures that all equipment provides the necessary level of safety. Be it hi-his workwear or surgical gloves, it is your duty as the PUCB to acquire supplies of the highest quality.