Month: April 2020

DevelopmentInsightsMartechProducts

How To Promote Your Business With eBooks – 21+ Tips (Infographic)

As a digital book, eBooks are easily available and can be accessed from a variety of devices, which makes it an excellent digital marketing tool to promote your business or services. As a long-form content format, eBooks are research-based, informative and a go-to source for all the information one needs about a particular topic. More importantly, by creating an eBook, businesses can portray their professional knowledge & expertise, improving their brand’s credibility and generating potential leads.

However, creating an eBook is not an easy task. As a long-form content, if your eBook is not engaging or interesting, it wouldn’t yield the desired result. Thus, the first tip is to research your target audience to know what they want and offer them an excellent piece of content that can also be a great resource. When creating an eBook for promotion, businesses also look to fill in the ‘content gap’ in their niche market. This could be anything that they feel provides value to their customers, helping them to better understand the products and services they are offering.

Another reason for the popularity of eBook marketing is because it is a cost-effective marketing technique, which can keep bringing in results (leads) long after its first published. If you want to make use of this digital marketing technique to promote your business, then the below infographic can help.

This infographic comprises of 21+ effective eBook marketing tips. These are tried and tested methods that will help you garner maximum results once you publish your eBook. Thus, if you want to know how to promote your business with eBooks, then check out the infographic now. Also, for further details, you can refer to this comprehensive guide. Plus, for reference purposes, you can download this infographic for free!

21+ Tips To Sell Your Business With eBooks [Infographic] by the team at BigRockCoupon.inE-book-Marketing Infographic

Products

The Trend of Smart Home in 2020

In recent years, the word “smart home” was frequently quoted in various media, it’s becoming a wide-spreading concept. There is a famous saying: the ultimate goal of the development of science and technology is to serve the people and their lives. It is true that the smart home has now come into our own houses and daily life.

The smart home is based on the residential platform, using network communication technology, security technology, automatic control technology, audio, and video technology to integrate the facilities related to home life. There is a control terminal to control all the facilities, realizing the living environment of environmental protection and energy-saving.

Since 1990s when the concept of smart home was firstly proposed by Bill Gates, this spectacular industry has been booming.

At present, under the trend of increasing the overall consumption level, the smart home presents vigorous development under the support of the policy, artificial intelligence, and the Internet of Things technology.

Let’s do some math, the global smart home market volume is $35.7 billion in 2017, with an annual growth rate of 26.9% from 2018 to 2023, the expected 2023 will generate a total scale of $150.6 billion in this industry. 

In 2018, China’s smart home market of $6.532 billion ranked second in the world (following the United States). But in terms of market penetration, China is only 4.9%, presenting still a substantial potential market space.

According to the report released by IDC, from a global perspective, “safety and control” and “energy or lighting” are the preferred applications of the smart home. Among them, intelligent lighting, home security, smart home appliances, and smart video occupy a significant market share in the smart home category.

The scale of China’s intelligent lighting market increased from 1.9 billion yuan in 2005 to nearly 15 billion yuan in 2017, with an annual growth rate of about 25%. In the future, driven by smart home, the market scale of the intelligent lighting industry will accelerate to expand and exceed 27 billion yuan in 2020.

The market scale of China’s intelligent home security in 2018 is nearly 30 billion yuan. It is expected that in 2020, smart home security will create a hundred billion.

After the outbreak of novel coronavirus, the demand for smart home devices of consumers will be stronger. In the fields of home furnishing, catering, logistics, and so on, people hope that the power of intelligent equipment can replace artificial labor to reduce the risk of infection.

For example, the smart touch panel of GVS is a highly integrated control panel which can also connect to the elevator control system, hence you can reserve an elevator before you go out of your door, besides there are security functions can easily be integrated like access control, and camera . 

Meanwhile, in the exit system of the community, GVS video intercom can be used to realize safe access without touching the card reader.

According to relevant data, the growth rate of the smart home market is more than 30% every year, which is bound to attract more people. Experts predict that the global smart home market will grow substantially in the next two or three years. 

As the first country to enter the global smart home market, about 32% of American households are equipped with a smart home system, and the number of users is expected to reach 53.1% by 2022. 

In Austria, Germany, and Switzerland, it is generally believed that a smart home can save money and bring convenience. While in Portugal, Spain, Italy, and other southern European countries, the interest in the smart home is not as good as that of the northern neighbors.  

Of course, with the rapid development of the smart home industry, we should not ignore some problems existing in the current smart home industry like poor interoperability between products, inconsistent protocol standards etc. But GVS is definitely one of your best choices as they’ve been focusing on KNX for over 12 years, with a full line of KNX products and solutions, come and try GVS, make your home smart!  

DevelopmentInsightsMartechProductsSaaS

A Few Things Every Software Tester Should know

With so much information readily available for consumption, it can be draining and overwhelming. If you are a budding or aspiring software tester that is looking for great material to read online, then you are in the right place. Since you are about to start your journey as an epic tester, as I did at a software development company in Houston or simply planning on learning how to become one, remember that you will have tasks to work around and constantly learn new tools.

Every product will pose new challenges for you as a tester and you will have to be able to adapt to the changing environments. If I were to tell you a few tasks that you will be required to perform as a tester, that would give you a clear idea or an insight into what you are getting yourself into. Remember, they are in no order or necessary, as every project will bring in their own set of complexities for you to challenge and overcome.

So without further-a-do, let us dive into the various activities you should indulge in before starting your career as a software tester.

#1 Why are you interested in becoming a software tester?

Before we even begin our tech-talk, you need to ask yourself this important question. Are you really interested in becoming a tester? What is your understanding of software testing and how accurate it is? Just think about the career path that you are planning to tread on and make sure it is entirely your own decision and not influenced by someone else.

#2 What exactly is software testing?

Software testing has become a vast field and now it is not just about using the product, finding out the bugs, and running quality checks. Testing is a process that starts as early as the requirement gathering phase. From making sure the product is behaving the way it should, the risks involved, user experience, and much more is all part of testing.

Make sure your knowledge is fine-tuned and up-to-date with the latest practices and evolution that software testing has observed.

#3 Meet other testers

Networking has its benefits and what better way to socialize than meeting fellow testers and learning from them? Trust me, it will do you wonders to meet people that are in the same boat as you do or have professional work experience to become your mentors. Either way, you will be able to connect with them and get the much-needed help, guidance or a listening ear during the tough times.

So keep a lookout for all the testing conferences that include TestCon, EuroStar, Agile Testing Days, and many more. You can even join online tester communities and mingle.

#4 What is your understanding of the ‘bug’?

Is it the same as an error? Is it something that crashes the software product? What is it? There are so many definitions online like: Taking Wikipedia for example, “software bug is an error, flaw or fault in a computer program or system that causes it to produce an incorrect or unexpected result, or to behave in unintended ways

Pretty generic, right? However, a bug can be defined as anything that places the value of the product in jeopardy. Now whatever threatens the integrity of the software is a bug. According to this definition, a bug isn’t only present within the code, it could be in the specifications that we overlooked. Hopefully, this cleared much of your concept on what exactly is a bug.

#5 White and black box testing

The two famous approaches to software testing are White and Black Box Testing. White or Glass Box Testing is when a tester is aware of the internal workings like the code. The tester runs test cases that are based on the knowledge of the program’s internal code. This kind of testing tests the lines of code (LOC), branches of code, and focuses on overall coverage of the statements.

The biggest drawback of White Box Testing is that you will never know about any missing functionality. It is purely technical and tests out the code integrity. Another roadblock that tester faces is the constant following of a testing pattern that reduces their ability to detect anything unusual.

To curb all these problems, Black Box Tester plays a significant part. Why? Because they are unaware of the internal working of the product and they are responsible for testing out the requirements and functionalities.

#6 Regression testing

When you are dealing with an agile model for software development, you are bound to do regression testing. The process of making sure everything works together even after changes were made is part of regression testing. Consider the example of when your favorite app gets an update and suddenly a previous functionality stops working? This is why regression tests are performed to make sure that new updates, builds, or added features haven’t broken anything. In a nutshell, it is re-testing the previous features after a change has been made.

 

The regression test strategies may differ from company to company.

#7 Mobile Testing

Safe to say mobile testing has become a field of its own. You could develop a career out of just being a mobile tester. So this is definitely a strong area you can experiment with and check if it clicks with you. There is a lot of material online to get you started.

Considering that mobile app development has become a lucrative field with millions of apps existing on App Stores and countless under development – Mobile testing is another branch that is an integral part of this area.

Mobile application testing can be defined as a process where apps developed for smartphones are tested for their functionality, usability, consistency, compatibility, security, performance, load, installation, and user experience.

#8 Write about your journey

There is nothing better than sharing your experience and journey as a tester. Writing will center you from all the chaos your work brings and help you reconnect with many others that are a part of the software testing community.

There is much more to tell you but I am sure you have the passion and desire to explore more and become a great tester.