Your brand or company is an extension of your work ethic. Entrepreneurs all over the world toil endlessly to give birth to an idea that was formed in their minds. The Disney universe is an extension of Walt Disney’s imagination, and Ali Express came into being because of Jack Ma’s life story.
When you come up with a revolutionary idea, the first thing you face is harsh criticism. We are creatures of habit, so our brain negates the ideas that move us away from our comfort zone. Once we beat this habit, something beautiful and meaningful comes into existence.
As an owner of a new enterprise, you have to wear many hats at once. You may or may not be comfortable in building your personal brand, but it is crucial to start working on it. Personal branding bridges the gap between your personal and professional life. When you bring value to the business environment, people immediately start taking you seriously.
Martha Stewart and personal branding:
Let’s take the example of the housekeeping queen that is Martha Stewart. This remarkable lady built a whole brand around her name, and until today we see Martha Stewart’s brand as a product of her creativity and hard work.
There are so many things you can do the ‘Martha Stewart way.’ Be it weddings or crafts; this person created a brand around things she was insanely good at. I would rather choose a recipe from Martha Stewart’s cookbook, rather than believing in anything on the internet.
Creating an experience around your brand is essential. If you are a true professional at what you do, there is a way to project that positive image that impresses people. Stewart started her lifestyle business from catering, and slowly escalated to the top by writing books about it. She is one of the most trusted lifestyle influencers in America because of her unique sense of style.
Once you have kicked off with the business, work on your brand and make sure you keep your personality secure from habits or things that can tarnish the reputation of your company.
It doesn’t matter if your professional venture is a few years old or a few weeks old, you have to invest in a website. Personal websites are like the internet real estate of your own brand. People visit your site to learn more about you and your work that led to the creation of a company. Successful entrepreneurs like Seth Godin are famous for their quirky blogs which work as a marketing medium for little or no cost.
Don’t underestimate the potential of a personal website or blog. However, don’t do it just because the cool people are doing it. You must be invested in this affair and reach out to your audience regularly to collect feedback.
For B2B causes, a personal website becomes your knight in the shining armour. People look up to you for news, professional info, and future investment opportunities. You can craft a unique digital narrative simply by crafting a website that depicts the best version of you as an entrepreneur.
Here are some vital things to have in observance when creating a personal website:
- URL: your website should contain your name in the URL. For example, rickbennet.com looks like a trustworthy site owned by Rick Bennet, the Moreover, the site will turn up first when people search for you on the internet
- About page: this is where you should put all the right info. Investors and current vendors will visit the about page to know more about you and your work
- Add an active page that can be a blog, a news section or a press section. It gives an impression that you are regularly in the news
- Include a call to action like a sign-up form for your newsletter. The newsletter is a great marketing tactic for entrepreneurs because the email has more chances of getting noticed by people, compared to a time-bound social media post
- Add an active phone number and email ID so people can contact you easily. Don’t make it difficult for people to reach you
If you are dwelling in a saturated market, people may perceive you as just another entrepreneur. If you work hard to provide value to the audience, they may be able to distinguish between you and the rest, giving you a competitive edge.
‘next to doing the right thing, the most important thing is to let people know you are doing the right thing.’ – John D. Rockefeller
Helpful content, positive marketing strategies, sales cycle, paying attention to your customers and building a sustainable brand are all ways in which you provide value to your audience. If you are a newbie in your field, start by researching your target audience and the message, then the content and execution will flow naturally.
Write more “how to’’ posts and refrain from calling out your competitors and highlighting what they are doing wrong. Whatever you do, stay humble to the core and maintain the monotony in your business messages.
As an owner of a new business, if these tips seem overwhelming to you, you can always hire a Contact Manager who can do this job for you. Contact Managers help you flourish while maintaining your positive image in front of the business fraternity.
If you’re new in the business game, then you may also contact them to learn more about various strategies and learn about things such as sales cycle definition and other critical concepts that will help you in understanding how you must successfully proceed forward with your business
A Contact Manager will also assist you in managing your PR. If you are doing good work, you shouldn’t be the only one talking about it. Other people should talk about it as well. That’s where digital PR comes in. Guest posts, leadership articles, lectures, and conferences are great platforms to spread your valuable insights to the world and get some credibility built around your business.
If you are a regular contributor to a publication, your author profile will rank higher than others, earning you valuable links back to your site. Regarding other mediums, you should maintain synonymity around your digital profile, and people should know about the decent things you have done in the industry.
Do you have a tip to help newbie entrepreneurs on this long and tedious journey? Tell us in the comments section below.
Andrea Bell is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.
Find her on Twitter:@IM_AndreaBell