Every shop owner knows just how important it is to appeal to her or his customers. When you’re setting up an online shop, your website plays an essential role in the process of determining whether your product, brand, or services are suitable for the visitors that scroll through your online store.
Understing what drives your potential buyers is one of the most crucial aspects of running any business that aims at being successful. That’s why you need to use every trick in the book to maximize your profit and ROI (return on investment). There are arguably only a few better ways to accomplish this than by using psychology.
A huge part of the discipline is connected to trying to better understand our behaviors, desires, needs, ideas, cognitive functions, the way we perceive the world and how we react to it, as well as how we interact with one another. That’s why this field of human practice can be proven to be so effective in business-related things. And that’s exactly why, in this article, we’re going to talk about some psychology tricks that you can use and implement to improve your online shop.
Get the Most Out of ’Priming’ – Use the Power of Associations to Your Advantage
Priming is a technical term used to describe a memory effect where one stimulus triggers another, through the process of making associations. The fact that we constantly use associations to better understand what happens around us can be a deciding factor in what a person will buy, for example.
One study, in particular, showed that there’s a big difference in which wine the consumers were choosing to buy, depending on the type of music that played in the background. When the store owners were playing French-sounding music, there was an increase in sales of French wines. On another occasion, the store owners were playing German-sounding music and they sold more German wines as a consequence.
There are many more examples similar to this, but all of them show you that anything you put on your website will hugely impact how the visitors perceive your brand. The fact that you can influence their decisions like this shouldn’t be taken lightly.
Steer the Visitors Into Making the Right Choice
Because you have this power to influence your visitors’ opinions about your brand, product, or services, you need to make sure to use the most of it. With the right graphic design solutions, like those that Orion Creative provides, for instance, you can point your visitors into any direction you like. For example, if you want them to opt for a certain product, you should direct them towards your priority choice.
One way to effectively accomplish this is by giving them multiple choices. Let’s say you have a product 1, 2, and 3, and you want them to buy the product number 2. You make a design that accentuates the merits of product number 2. Product numbers 1 and 3 are there only to emphasize these benefits of product number 2. You should note that this should be done rather discretely since you don’t want your customers to realize that you’re steering them in a certain direction.
Establish a Connection With the Potential Consumers
Another great way to further engage your potential clients is to establish a strong connection, the one that’s long-lasting preferably. You want the consumers to come back time and time again and shop at your online store. The best way to accomplish this is by having a good brand or product, naturally. But in many cases, this is not enough. That’s why you have to consider these effective psychological tricks.
For instance, one way to engage your consumers better and make this connection with them is by addressing them in an effective tone of voice. You need to know what your target audience is first, to make this work. You’re not going to talk the same way to all age groups and genders. Your potential buyers should have a feeling like you’re talking directly to them. No one likes to read automated messages or sentences – you need to realize that you’re addressing living beings, not robots.
Use Different Perspectives to Attract and Target Different Audiences
While we’re on the subject, we also want to talk about using different perspectives to attract and target different audiences. The fact that you’re talking to the living, human beings also means that you need to pay attention to the way you’re addressing these people. We’ve already indicated that you’re probably not going to talk the same way to someone who’s 7 or 77.
This is why you want to make sure you’re using a different perspective to talk to these persons. You should always keep in mind this fact and adjust the lingo accordingly. If you want to appeal to teenagers, for example, you probably don’t want to sound too rigid or uptight. And if your website aims at addressing a certain scientific community, for instance, you definitely don’t want to sound too informal and laid-back.
Psychology is a field of human practice that has developed many powerful tools. Some of them can be used effectively in business-related things. In this article, we’ve tried to show you some psychology tricks that can help you improve your online shop. These include getting most out of priming, steering the visitors into making the right choice, establishing a connection with your consumers, and using different perspectives to attract and target different audiences. It goes without saying that all these techniques are useful only if you develop a strong visual identity for your online store or a brand.