• 90% of Instagram users say they follow a brand
  • 1.62 billion people visit Facebook daily
  • 92% of companies will tweet at least twice per day

Maintaining your business’ brand was never an easy task, but as social media has reached new heights in popularity, it’s another piece of your brand that you’ll need to take very seriously. Social media sees billions of users log on every day, and that means you have an incredible opportunity to reach many of those users – or at least the ones who will be interested in what you have to offer.

So, this is not a situation to be taken lightly. Having a strong social media presence can give you the edge over your competition, but it’s not as simple as logging onto Facebook, Twitter, and Instagram to make an occasional post. That’s why hiring a digital marketing agency Miami is often the right move, but first, let’s take a look at some social media branding tips to get you started. 

Make a Policy

This is crucial. Having a social media policy that details everything that needs to be followed can save you from dealing with a not-so-fun digital marketing situation in the future. You’ll need to figure out what kind of voice to use and how to handle numerous different types of situations. 

Plus, since you’ll have everything in writing, you’ll have a consistent guideline for dealing with anyone who decides to take things a little too far. Your social media policy should include topics such as:

  • Security
  • Copyright
  • How to handle a crisis
  • Privacy

Keep Your Voice Consistent

Having a consistent voice across your social media platforms reinforces that these pages fully represent your brand. This doesn’t mean, however, that everything should be the same across these platforms. People expect to see a different type of post on Facebook than Twitter, even if it’s basically about the same thing. Use emoticons (check Kaomoji); they can help you out to emphasize the things you want and show some personalization.

This might involve a little bit of trial and error to discover what you want your business’ digital voice to be, but having the help of a digital marketing agency can help streamline this process.

Work on Your Bio

When it comes to digital marketing, even the small stuff counts. As someone browses through social media, they’ll be seeing many posts, but one of yours might catch their eye. It interests them so much that they decide to check out your profile to learn a little more. This is the moment you’re waiting for. This is your time to shine. A well-crafted bio can lead someone to make a purchase.

What should you include in your bio? That can be up to you, but it’s always important to highlight these areas:

  • What you do
  • Where you are
  • How to learn more

This is also a great space to show some personality, so users aren’t bored by another generic profile.

Communicate with Your Followers

Communicating with your followers – or anyone – on all social media platforms is necessary, but putting the focus on Twitter can give your brand a lot of positive recognition if you handle things well. 

Twitter is where people tend to go if they have a question or complaint. They see it as a more natural way to communicate with someone who can help them or take care of their problem directly. If you have someone or multiple people from a digital marketing agency dedicated to solving these problems on Twitter, it will help maintain a positive image for your brand.

Be Prepared for Backlash

As we briefly discussed the importance of creating a social media policy, not everything will be a positive experience in the digital marketing world of social media. Something you tweet might be considered offensive. Something outside of social media might’ve happened that negatively shines a light on your business. It could be anything – and you have to be prepared for anything. 

Having a strategy to handle rough times and customer complaints consistent with your overall brand image can prevent a rough time from becoming awful. Mistakes happen. It’s how you respond that’s important. Having a digital marketing agency Miami on your side can help in these situations. 

Your Social Media Voice Can Bring Positive Awareness to Your Business

Some businesses just have digital marketing locked down on social media. They always have the right thing to say. They still have the funny but appropriate reply. They always show they care about their customers. These businesses have made an online name for themselves through a fantastic social media presence. By setting a plan and getting some assistance from a digital marketing agency, your business might be able to reach these heights.

Posted by Miley Dowling

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