Every established company has its own branded franchise products. It includes the coffee mugs, writing pads, notepads, mouse pads, backpacks, caps and the like. All these products add to brand promotion in subtle ways. The latest survey reports reveal that digital custom T-shirt design has gained prominence in the last few years. Also, the digital custom T-shirt printing industry globally is expected to surpass 10 billion USD by the year 2025. Hence, custom printed T-shirts are all set to become a business trend for most progressive companies.
You don’t need to have a digital T-shirt printing business to opt-in for this! You can customize branded T-shirts for various events, marketing campaigns, sales promotions, exhibitions, CSR activities, annual sports day, and the like. It is crucial to select unique designs based on the business objective. Also, ensure that your brand logo is visible but not in a sales-y way. For this, you need to join hands with a professional service provider. To know more about this, you can get in touch with Print Bar Sydney.
Are you wondering about how custom-printed T-shirts aid business promotion? Here’s how:
1. It helps in branding
Several business owners start their business online each year. It increases the challenge for other companies to retain their customer base. Every brand wants others to know about them, their service, and products. A website is the best online referral for this. However, successful brands understand that it is important to stay visible in front of the customer to increase their brand recall value. It also boosts their branding initiatives.
By printing custom T-shirts for special events and shows, companies can increase brand awareness. More people get to see their brand logo and get curious to know about the brand. A T-shirt can express your brand message casually and smartly. It appeals to everyone.
2. It enhances the team spirit
Team building and team spirit are essential activities for successful companies. Research indicates that custom printed T-shirts are an innovative way to foster an emotional connection with a brand. It helps teams to unite, develop bonhomie, and work in co-operation than in conflict. It also makes an employee more committed to his company’s brand mission and objectives.
3. Enhances customer loyalty
The present-day business world is a competitive one! And every market player is working out smart ways to outshine the others. Attaining customer loyalty is challenging today. Business studies indicate that customers will be loyal to those brands, that curate an experience for them. Creating a custom printed T-shirt for the users, on purchase of specific products is an experienced consumer would love to have. It will make them feel more connected to a brand. And this, in turn, will generate more brand loyalty. It adds to the customer’s feel-good factor.
4. Helps in “off-the-clock” marketing
Digital custom-made company T-shirts acts as an “off-the-clock” marketing strategy! These shirts look smart with their unique designs. Both employers and customers can wear it anytime and anywhere. It is a smart brand building activity that strengthens the brand image.
Are you in two minds about investing in digital printed T-shirts for your company? If yes, you can make reference to the points discussed above and make an informed decision. Gradually, it will enhance your brand image and boost your sales as well.