Psychology And Web Design
Conversion rate optimization is necessary if you want to see your company’s revenue growth. After all, you want to run a profitable business, don’t you? So, in order to do so, you need to draw people in, you need to get them to check out your stuff, and to actually use the services and goods that you have on offer. Not an easy task, we know. Then, add in the completion that you may face, and things get truly complicated. In order to push through, to get ahead, you need to use every single trick you have at your disposal. One of these can be psychology.
Psychology ties in both web design and improving your conversion rates. Tap into what makes people tick, what makes a person focus on one aspect of a website, neglect the other, what makes people stay, what makes people leave. Once you understand why people make the choice they make, you will have a much more organic and clear approach towards creating a web design that will boost conversion rates drastically.
Attention spans and usability
The first thing you need to keep in mind is just how short our attention spans are. We only have so much energy, so much processing power we can use at any given moment. Understand that if you want to get higher conversions rates, you need a website that doesn’t drain people’s attention, that doesn’t just divert people away the moment they see it.
If you want your website to be usable and to not drive away traffic, you need to not allow peoples attention to get away. So, here is what you should focus on.
First, get your page load times in order. You want your website to respond as quickly as possible, with minimal loading times. If people have to wait too long for their page to load, they will just go to another website. There are a couple of things you can do to regulate this, like optimizing images on your website.
Then, you want to keep things clear and readable. Keep things legible, don’t overstuff your website, or put too many elements in it, just so they can take up space. Too many features will just draw the attention of users away from the things you want them to focus on. We know you want to get that special segment or that amazing feature that you worked so hard on, but there is no point to it if it’s just going to drive away traffic.
Guiding your users
Humans are visual creatures and don’t think that how your website looks don’t matter. The presentation of a website is an important part of UX design, one that shouldn’t be neglected. Keep in mind that your website is a means of communication between yourself and your potential clients. Why not make this channel as pleasing as possible? Hopping Mad website development professionals, for example, will tell you that you need to almost lead your customers by the hand. Things like leading your consumers to where you want them to go, understanding how color influences our thoughts and feelings – this is what you should be aiming for.
So, things like directional cues that lead you from one piece of information to another, while blocking out those that just don’t matter. It’s your responsibility to lead people through your website. In more clear terms, this means you create a hierarchical structure that naturally flows. Things like arrows, pointers are not as subtle, but they can get the job done. Have menus, buttons, and directions that vary in size, in accordance with their importance.
Usage of color
By using color (or lack of it) properly, you can draw more visitors in, and keep them right here, at your website. You may scoff at the idea, but it’s a scientific fact that colors influence our emotions, the way we think and the way we act. Read up about how colors influence people, and apply that to your website design.
However, you also want to use lack of color to your advantage. Namely, by using whitespace and the empty room on your page, you can create a very interesting aesthetic. By using white space properly, you can draw people’s attention away from one area, and then push them towards some other space of a point of interest.
Annoyance is perhaps a bit crude of a term, but it’s perfect to describe what you don’t want your visitors to feel when they visit your website. Namely, think of the things that would annoy you if you were to visit a certain website. Then, think about whether any such elements are present in your own thing.
For example, we already mentioned how short our attention spans are. But, your content matters here as well. Sales language, too many calls to action, just forcing your user to do things in general, all of these things are not going to be received warmly. Try not to sound like an aging used-car salesman as well. Present people with clear, actual facts about your services and products.
Using psychology can help you make the most out of your conversion rates, and your web design. Try to avoid annoying your customers, and create a clear and precise website. Take color theory into consideration, and work hard to maintain your user’s attention spans. Psychology can be a fantastic tool to add to your conversion rate optimization arsenal.