The way e-commerce has developed over the years is truly amazing. From the earlier, simpler way of displaying products in the retail shop, the companies have progressed a lot by adopting artificial intelligence to provide a better user experience to their customers.
Nowadays, most e-commerce stores use chatbots to help the customer make up his or her mind while selecting different products. Chatbot acts like a virtual assistant that will answer different queries of the viewer and give them the right answer every time (it does not matter how many times you ask questions and if the answer is programmed into it).
If you already have an e-commerce store or planning to start e-commerce business (e-commerce website development or e-commerce app development or both) then you must consider chatbot in your specification now or for the future.
In this article, we will explain to you some of the advantages that you will get by using chatbot on your e-commerce website or e-commerce app and how this amazing technology is changing the way business is done online.
1. A highly personalized shopping experience
One of the amazing functionality of a chatbot is that it provides a highly personalized shopping experience to the viewer. When a customer logs into your e-commerce store, then he/she can see a lot of products and to make up his/her mind, he/she needs to get information about each product that will allow him/her to compare them and then make a final choice of which one to choose. The chatbot uses machine learning to gather information regarding different products and then provide it to the viewer in an easy to read format.
2. A virtual assistant
Chatbot can act as a virtual assistant by giving you suggestions about different products that match your query. For example, if you ask for shoes and you are not quite sure what kind of shoe you want, the chatbot can suggest to you sneakers, sports shoes, leather shoes, shoes with laces and without laces and so on. The chatbot can also suggest different colors of shoes as well as different price ranges. This is a great help for those who do not have an idea about what they are looking for when they visit an e-retail store.
3. A more effective customer engagement
When you are selling thousands up products to a large number of people in your mortar and brick shop, then it becomes very difficult to give individual attention to each and every customer. However, in that digital medium, this is easily possible through chatbots. Chatbots use deep learning and machine language to make a profile of an individual who is a regular visitor to their site. Thus, whenever he or she visits the site again, the chatbot knows what their preferences are. Based on this information, they can make product suggestions which the customer has selected in the past. This not only improves the customer’s buying experience but also improves the conversion rate.
4. Great customer support
Many times a customer may face some problem while shopping on an online store and as these sites are open 24X7, it becomes difficult to make a human assistant available all the time to answer their queries. However, a chatbot can do this job without any problem for as long as required. Therefore, the customers get a place where they cannot only put forth their questions but also gets precise answers or suggestions regarding their issues.
5. Push notification
Chatbots can be used effectively in the marketing strategy of your e-commerce store. While earlier, it was normal to flood the inbox of all your listed customers with emails about different products and services that are offered through your e-commerce website or mobile app. However, this has changed greatly by using chatbots. Nowadays, a chatbot looks through the buying pattern of different customers and in case a new offer is made will start automatically sending emails to those customers only who are more likely to be interested in that product. This has a great impact on converting the lead. This is also very helpful to not irritate those customers by sending emails about those products and services in which they are not interested in.
6. Chatbots are excellent as your personal assistants
Arranging meetings of your office colleagues can be a very laborious process in which you have to ask for the time of different people and then select a place for the meeting. However, the chatbots can do this thing for you in a jiffy as it browse through the timings of different people when they are free (this is possible if all of them share the same calendar and upload their appointment details) and then select a date in which all the people are free so that they can attend the meeting without any problem.
7. Chatbots can reduce your operational costs
Chatbots are an excellent way to keep your operational cost down. You do not have to spend any money on your sales assistants or a big marketing team to send emails to the intended audience. This saves in salary will allow you to cut your operational costs drastically, leading to higher profit.
These are some of the advantages of the chatbots that will give you an idea of how effective they are and what kind of impact they are creating in the eCommerce business. That is why it is of great strategic importance that you invest in chatbot development to give better user experience to your customers and also capitalize on its efficiency to earn more profit. If you want to create a chatbot for your start-up or existing online store then contact Guru Technolabs, they are expert in giving a new profitable direction to your e-commerce store.