All posts by Miley Dowling

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Does My Business Need an App?

The world has changed, and it keeps on changing. We know live in a world where mobile devices and smartphones have become almost all-encompassing; we rely on them for far more than just basic communication – they have become the items around which our lives are organized, through which our thoughts and plans link up to the wider world, and wherein we record our daily existence, do our shopping, our banking, book our reservations, find love, and discover new forms of entertainment. Our mobile devices have intertwined with our lives in ways hitherto unimaginable… and believe us when we say that this is merely the beginning.

As such, even thinking for a moment that your business might not need an app is increasingly ridiculous. Businesses rely on their competitive nature, on staying one step ahead of the others, and gaining the edge over any others within their field. Not having an app for your business in 2020 is something which not only marks your business out as irrelevant in the modern, dynamic, and ever-evolving marketplace, it also cuts your business off from a wide range of advantages and opportunities which custom app development offers with ease.

While there are, frankly, dozens of different reasons why custom apps for business are more important and essential for business growth than ever before, we’re going to focus on just a small handful of justifications in this blog. By considering the points below, and thinking seriously about why business apps can open the doors for increased trade, heightened marketing reach, greater customer satisfaction and so very much more in 2020, it will become blatantly clear why your business really does need an app, and why a custom app for your business may just be the smartest move you make this year. Read on and find out for yourself!

Direct Customer Interaction

It seems like a million years ago that businesses would have distinct and impenetrable opening and closing hours, outside of which there could be no questions answered, no customer interaction, and no promotional efforts made. If business apps have achieved one thing, and can help your business in one way above all others, it’s in this sense of completely throwing open the doors of opportunity for heightening your communication with customers.

Whether this comes in the form of advanced AI chatbots, which allow you to answer customer questions and provide assistance through the wonder of artificial intelligence, or in the form of interactive blogs, link-ups to Twitter accounts, or a live chat feature (or indeed many other possibilities) the options are more or less endless. Customers are more demanding than ever before when it comes to their time and the level of service they receive, and believe us, your competitors will be more than happy to snap up customers who look – even for a moment – elsewhere. Business apps allow you to keep customers happy and in the loop… and happy customers spend more, and return again, and again, and again.

A Range of Features at Their Fingertips

While there’s little doubt about the fact that your website contains all the truly essential information your customers need to know about your business, it would be foolhardy to believe that this is the be-all-and-end-all of what your business requires.

After all, so very many online interactions and web searches nowadays take place on mobile devices, and your customers want to be able to access more than just the basics, and they’ll need to be able to do so on the go. With an app for your business, you can link up your website to your social media feeds. You’ll be able to add interactive maps. You’ll be able to turn those mobile devices into augmented reality marketing tools. You can bring mobile games into your app, turn phones into loyalty cards and voucher scanners. The possibilities are as broad as they are exciting!

Do I Need an App if I use Social Media Marketing?

In a word: yes. Don’t get us wrong: there’s no questioning the fact that social media marketing and social media feeds are fantastic tools for businesses of all types, linking your presence up to a truly global network, and helping your business to grow and establish itself on the marketplace. However, a custom business app can help complement your social media efforts, and can also achieve goals which social media cannot reach.

Why? Because a custom app for your business removes all the spam that comes with social media, and allows your customer base to have unfettered, uninterrupted access to everything your business does. Just think about it: when you put your messages out on Twitter or Instagram etc, those marketing messages and content needs to compete with millions upon millions of other items, and can easily get lost if the algorithms are not in your favor. An app will deal with this issue instantaneously, and it also gives you much more creative control regarding how your content comes across.

Take Email Marketing Further with Push Notifications

Push notifications are one of the most useful and effective aspects of a custom business app, as they allow your business to provide sharp, snappy, and efficient reminders and messages to your customer base, and keep engagement and interaction levels high.

Interestingly, this used to be the realm of more traditional email marketing, which many claim was effectively killed off by Google’s highly effective spam filters and ‘promotions’ folder. Be serious: when was the last time you looked through the emails in your promotions folder and gave the material there even the slightest hint of a second look? The chances are, this isn’t something you do often… if ever at all. Your customers will download your business app because they want to associate with your company, and they want to receive updates about what you do and will do in the future – push notifications bypass those spam filters and allow you to communicate your messages with ease.

Streamline Communications and Build Relationships with Business Apps

We’ve outlined just some of the key reasons why your business needs a mobile app, and why developing a custom app with a professional app development agency might just be the smartest move you make. The future is here, and through mobile apps, businesses are more capable than ever of keeping up with the increasing demands of an ever-growing consumer base, whose expectations and standards never stop growing higher.

Mobile apps not only place your business at the forefront of a quickly evolving market, they manage to do what businesses have been striving to do for generations: they deepen the relationship between customer and company, and personalize communication to an impressive and highly effective level. Add into this mix the efficiency of an app, the heightened marketing potential, and the progressive branding opportunities, and the reasons for developing a mobile app grow more convincing than ever before.

About the author

Though a lawyer by trade, Vasily Malyshev found his passion in the mobile tech, self-taught design and development. He is the founder of Messapps, one of the top New York app development companies. Today, in addition to working with Messapps, Vasily is also teaching app development and marketing at New York University and regularly invests in other tech startups.

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Ways HR Professionals Can Provide A Great Experience For All Employees

The HR department in any organization plays a pivotal supporting role and may determine whether the larger vision of the organization is achieved. This department is not only responsible for hiring people that help to drive the vision forward but also helps in managing their daily tasks.

 People management is a complex activity given that humans will naturally adapt very slowly to various situations. HR professionals are thus key in providing a great experience to all the employees. This experience is further reflected in the results and the overall customer experience. In this article, we explore various ways in which HR professionals can help in improving the experience of all employees.

Think and Act Strategically

The main role that HR professional plays are providing an environment in which the company’s goals can be achieved. Human resource managers, therefore, need to align themselves with the company’s goals as a way of participating in their accomplishment.

This calls for the HR manager to create plans, steps, and means through which the vision can be achieved through the people hired by the company. For instance, working with other company leaders, the HR manager should develop training and evaluation processes with certain goals to be achieved.

Master Great Communication Skills

One of the unfortunate situations that affect the achievement of goals is having an HR department who cannot communicate effectively. Communication in this sense encompasses both verbal and nonverbal processes. 

If, for instance, there are changes or reorganizations to be made in particular departments, it not only matters whether it is done but also how it is done. 

Such communication is so vital that even how the message is crafted determines how employees respond to it. In a situation where the message is delivered by word of mouth, the tone of the voice, the time as well as the expressions that go along with it play a role in determining how it is received, understood and interpreted.

Be A Good Listener

A great part of the HR job includes solving problems. Solving problems, in return requires good listening skills without being biased. This is essential in helping you make decisions and give guidance.

Quite often, HR professionals get into situations where they have to solve conflicts and even handle personal challenges. Being a good listener helps to make sound judgment and offer guidance from an informed perspective.

Be An Inspiration

The HR manager in any organization is by default a leader. This means he/she is expected to abide by the rules and laws of the organization, but most importantly be an inspiration to others.

The role of an HR professional is not only in crafting policies but to a large extent, they are expected to live by them. They must lead by example in several aspects.

To a large extent, it is not an easy task to establish and live by the total requirements of the HR professional. It requires great interpersonal and intrapersonal skills.

Be Tech-Savvy

Modern communication is expected to be quick, efficient and timely. Through the use of technology, such communication becomes easier and should simplify the work of the HR practitioner.

For instance, the preparation of Powerpoint presentations and working with them through a projector requires one to be tech-savvy. In other circumstances, you will be needed to create video conferences for purposes such as long distant interviews. Whereas someone else may handle the technical elements in a meeting room, it still helps to understand the technology being used and how impactful it is to an organization

Being tech-savvy also helps practitioners to follow and implement what could be helpful for their organizations and enhance the experience of employees

Understand the Numbers

Organizations are always restructuring and adjusting in such a way that the profits are can cater to wider interests. It is very common for companies to cut costs by laying off employees. It is the role of the HR practitioner to establish how such changes will affect delivery within the organization.

Understanding the numbers is also important in the evaluation of the kind of workforce needed to execute various tasks. Having a workforce that is lean but efficient is a result of such evaluations and helps to improve employee interactions.

Conclusion

The HR profession is undergoing overwhelming changes. Many practitioners are using experimental approaches as a way of testing the changes taking place in the profession. However, it has been noted that one of the best ways to enhance HR experiences is by using both new and old systems within the organization.

The bottom line is that HR is a key driving force in helping the organization to achieve the set goals. HR practitioners must constantly evaluate their systems and create processes that deliver a great experience. More importantly, the HR practitioner must create systems that address specific challenges within various departments and in the entire organization.

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Top Digital Marketers to Watch in 2020

Rand Fishkin, Neil Patel, Barry Schwartz, Jeff Bulas- legends in the sphere of digital marketing. And for good reason. These guys pioneered the industry and have provided the educational framework on which hundreds of thousands of digital marketers have built their careers.

These legends aside, we’ve compiled a list of digital marketers- from solidified veterans to emerging standouts, who’ve shown ninja-like skill-sets in their respective niches.

Eric Sharp (ericsharp.com

We recommend checking out Eric Sharp. He’s the CEO and founder of Protofuse, an agency specializing in website design and strategic marketing strategies for big-name companies like Stanford University, the Dixon pencil company, Carefree Communities (a $1.68 billion dollar company), and for many other companies — ranging from 1 Million to 1 Billion in revenue. Check out Eric’s interesting story on his website.  

Juan Merodio (juanmerodio.com) 

We chose Juan Merodio as our first choice for anyone interested in Spain and Latin American markets. He specializes in Social Networks and Digital Transformation, is a regular speaker at conferences, business schools and universities, and has offered customized training to companies such as IBM and Microsoft. 

Mel Carson (melcarson.com) 

Take a look at Mel’s website, and you’ll see the sheer amount of knowledge this guy has. An experienced digital powerhouse, Mel is a Digital Marketing Strategist, Consultant, Coach, Public Speaker, and author. His consultancy company, Delightful Communications, helps companies successfully implement marketing strategies that focus on Social Media, influencer marketing, Content Marketing, Personal Branding and PR.

Stephen C. Murphy (sbcmurphy.com) 

New Jersey’s Best 40 Under 40 Marketer in 2015, Stephen has 10+ years marketing experience and specializes in Marketing Strategy & Planning, process development, digital training and Digital Foundation Package for Startups. He’s also been featured in Business Insider Magazine, which is awesome on its own. 

Daisy Quaker (hiredaisy.com) 

Among many other reasons, we chose Daisy for the transparency and quality of her website- a site we favoured over the other marketers on this list. Really, check it out! She has over eight years of digital marketing and specializes in pitching, building and executing customer acquisition campaigns, inbound Marketing, SEO/SEM, Conversion Optimization, Email Marketing, and Social Media Marketing. She’s managed million-dollar digital marketing budgets and driven double-digit revenue and traffic growth.

Errol Vas (errolvas.com) 

We found this guy niched-up and operating overseas in China. Specializing in cross border international marketing, content-driven SEO, data-mining (apparently has a huge 3million+ database of sellers on China’s e-commerce giant Taobao), and running highly profitable email campaigns, his consultancy has helped companies in USA, China, Canada, India, and Australia improve their overall digital marketing strategies for Western markets. Ask him for a free consultation. Top-notch stuff.

Michael Costin (michaelcostin.com) 

Check out Michael Costin, a digital marketing consultant with 7+ years experience who specializes in SEO, CRO & Ad Words campaigns. His boutique agency has worked with UNICEF, Chem mart, Colgate, Konica Minolta, Netgear and ActronAir and also offers services to smaller local service businesses. He also posts AdWords tutorial videos on his website. Definitely worth checking out. 

Suganthan Mohanadasan (suganthan.com) 

If you’re looking to Europe, then Suganthan is your man. He’s a freelance digital marketing consultant helping medium and large companies around the world. His specialties include SEO, paid search, social and native advertising. Check out his site. He’s worked with some big names and is endorsed by some well known marketers, such as Hubspot’s Matthew Barby. Oh- and if you’re looking to work with him, plan to wait a couple months. He’s in high demand. 

Lisa Schwartz (lisa-schwartz.com) 

Experience talks, especially in the B2B marketing world. Lisa has 15 years of professional multi-channel marketing experience from strategy and development to execution and measurement. She currently works for the largest e-commerce and cloud computing company on Earth, but still manages to offer training and services to upper-level managers and marketers. Check out her site. Right now. 

Connor Corzine (connorcorzine.com) 

Worth checking out is Connor Corzine, a branding and Digital Marketing Consultant who specializes in SEO content writing, website design, corporate and personal branding, and social media marketing. Another marketer who excels in their niche, Connor is a great pick for startups looking to find their footing in the digital world. Check out his site.

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Mobile Point of Sale (mPOS)

The entry of the mobile point of sale (mPOS) has revolutionized many business sections by simplifying the options of cashless payments. Industries like hospitality, healthcare, travel, and tourism have been using mPOS systems and endpoints quite extensively. The rapidly growing payments ecosystem has mPOS as the major catalyst that triggered the industry into new heights.

Easy, seamless and secure cashless payment transactions free customers from the obligation of carrying a high amount of cash and at the same time, the business owners can focus on offering improved customer experience. It fastens the sales completion cycle, boosts productivity, saves time spent on manual cash-counting, drives financial accuracy, provides customer satisfaction and overall security.

Check out the Infographic to glean interesting insights about the current trends and future market of mPOS industry.


[Infographic] mPOS: Apprehending Future Market & Enterprise Benefits by Kiosk Lockdown Software
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The Most In-Demand Jobs in 2020

At the start of a new year, people want to make significant changes in their lives. You might have made resolutions to stop a bad habit or get more sleep every night. Plenty of people also decide to take the new year as an opportunity to quit the job they don’t enjoy and look for something better.

Whether you’re taking control of your career or looking for a place to land after an unforeseen change in your employment, it’s a great time to look for a new position. There are tons of jobs ready and waiting for the right people to fill them, but where should you start your job search?

Check out this list of the most in-demand jobs in 2020. You’ll find open opportunities in these fields and more job security in the future, since the need for these kinds of employees won’t go away anytime soon.

1. Physical Therapist

Patients sign up for physical therapy sessions for a variety of reasons. They might need to build their strength after surgery, learn how to balance better or regain movement in injured limbs. Although patients go to their doctor for most health concerns, physical therapists study specialized exercises patients won’t be able to learn anywhere else.

There will always be a need for physical therapists, which is why it’s one of the most in-demand jobs this year. National employment for this position should grow at least 22% by 2028, which is faster than most other occupational fields. 

2. Blockchain Developer

Even a few years ago, not many people knew about cryptocurrency. Now it’s a worldwide phenomenon, so more companies decide to invest every day. Businesses need people to develop cryptocurrency infrastructure to get started with a currency like Bitcoin, which is where blockchain developers come in. Specifically, people who have experience in creating contracts with Solidity will find jobs the fastest.

3. Commercial Drone Pilot

You might think flying drones is a fun hobby, but it could also be your career. Most industries need commercial drone pilots to take aerial photos and videos for marketing and surveillance purposes. Job opportunities quadrupled in the last year alone, so positions are open for both high school and college graduates.

4. Certified Electrician

Jobs that don’t require a college degree are becoming more in-demand than ever. Companies need people to fill open trade job positions that were hard to fill in recent years. Consider becoming a certified electrician, a field that experts expect to grow by 10% by 2028. It’s a job that pays an average of $60,000 per year, and you can start as soon as you get certified according to your state’s laws.

5. Cybersecurity Project Manager

The entire world functions in a digital space now that almost everyone has access to and relies on the internet. It equally presents a world of possibilities and challenges. Companies need cybersecurity managers to protect their data and projects from hackers and competitors. Around 3.5 million jobs will open to new talent by 2021, which is a 350% growth from 2013.

Consider Your Skills

Think about your current experience and what you want to learn in the future. You might be the perfect candidate for some of these in-demand roles this year.

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Don’t Live in the Past — Invest in These Ag-Tech Gadgets for Your Farm

Farming is challenging work — you have to wake up early, work grueling hours and deal with emergencies as they arise. If you want to ensure that you have the best crops and livestock, then you need to make sure that you’re getting everything done correctly and promptly.

In the past, farmers had to rely on their knowledge and work ethic to get tasks done on time.

Thankfully, this is no longer the case. There are several ag-tech gadgets that you can purchase that will help your farm or agribusiness reach its full potential.

1 – Rugged Computer

This is the most critical piece of ag-tech that you can have on your farm. Rugged computers are high-quality pieces of machinery that can be used in extreme environments and weather conditions. Additionally, many rugged computer monitors have LCD touchscreens, making them easy to use and see (even in poor lighting conditions).

Modern farmers rely on rugged computers to access important data, use agricultural programs and communicate with their employees. Top-of-the-line rugged computers can run Windows 10, giving you access to a plethora of applications and digital services.

These versatile pieces of ag-tech can be installed in your tractors and motorized harvesting equipment. This means that you can take them out into the field and use them while you work.

If you’re planning on purchasing one or more rugged computers for your agribusiness, you should go to a reliable and experienced manufacturer that makes custom products, like Smallpc.com. These companies provide their customers with high-quality products and unmatchable service.

2 – Livestock Sensors

Do you ever wish that your livestock could tell you when they’re hungry, thirsty or fertile? Have you ever lost an animal only to find it several miles away?

If you said yes to either of the questions above, then you need to invest in livestock sensors for your farm. Farmers can use livestock sensors to track:

  • Fertility
  • Hunger
  • Location
  • Temperature
  • Health

These gadgets use GPS (global positioning system) and RFID (radio frequency identification) systems to track these essential details. You can access this information from remote locations, which gives you the ability to watch your livestock without physically being at your farm.

3 – Telematics Technology

Some farmers like to claim that their equipment “speaks” to them. Although this may be a slight exaggeration, you can learn more about your motorized equipment, like your tractors and harvesters, by using telematics technology.

Farmers can use telematics technology to track their motorized equipment. Additionally, farmers can monitor important information like their fuel levels and harvesting progress.

Telematics devices obtain this information by utilizing both cellular and satellite communications. This information can be accessed via smartphone or rugged computer, minimizing the amount of time you and your employees have to spend in the office.

Regardless of the industry, it’s always better to work smarter, not harder. However, this saying rings particularly true in the agricultural sector. To do this, you need to invest in tried-and-true ag-tech gadgets like rugged computers, livestock sensors, and telematics technology.

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List of the Best Websites That Can Help With Studying and Save Your Time

Everyday classes and academic assignments take a lot of time and cause stress for many students. If you have to combine getting a degree with a part-time job, the time becomes the most precious resource. 

Luckily, innovations bring many benefits. Today, there are ways to spend time rationally while studying. There are hundreds of websites and apps in our digital world for efficient time management. 

Take a look at our list of top options that will definitely may your student’s life easier!

EssayPro

Let’s start with the obvious. There will inevitably be situations during your studying when the deadlines appear too tight. You may face the possibility of failing an assignment or a few.

Luckily, there is a whole field of academic writing. The hardest part is to choose real pros. Whenever you require assistance with an essay or feel like you’re not going to make a term paper in time, you should know one thing.

Clicking https://essaypro.com/term-paper.html, you will be able to connect to the network of professionals and find an expert in the field you need. This company cares about reputation, so writers make papers plagiarism-free and unique.

This is the best way for students to save time for personal matters without worrying about an unfinished assignment.

Quetext

Taking into account a strict policy of many institutions, students often use web applications and services to make sure their papers are plagiarism-free.

Quetext is a plagiarism detection software with more than a million users worldwide. The algorithm of this tool helps students compare their papers with billions of other sources and detect matching parts.

The free version runs on an easy-to-use platform. All that the user needs to do is copy the text, paste it into the field, and click the “plagiarism check” button. Wait for the text to compare with other sources, and get a report indicating the percentage of plagiarism.

However, the free version has certain limitations. The user cannot upload files and is limited to three searches and three reports. The premium version costs $9.99 a month. 

Grammarly

Whenever you feel unconfident about your grammar or punctuation, you can check the text via Grammarly.

In general, the service is brilliantly simple. It checks papers in English for a wide range of mistakes, making them clear and well-written.

Grammarly is based on artificial intelligence. The service enhances the quality, clarity, and tone of the essay. There is also an editing option. Moreover, it explains how to avoid repeating mistakes in the future, advancing the writing skills of students.

MyHomework Student Planner

MyHomework website helps to organize the academic life of students at any level. This is a perfect planner that tracks classes, projects, tasks, and tests. Using it, you will never miss any deadline. 

There are two options available: basic and premium for $4.99 a year. If you have never used myHomework, try it out for free. The premium package has more advantages and includes file attachments, enhanced app widgets, and other extra features.

Trello

Trello is a visual collaboration tool used in many entities all over the world. It facilitates the learning process, teamwork, and discussion. And all of this comes for free. 

Trello is a system of boards with cards, which are organized into lists. Its integration with Google drive enables the creation of presentations from cards. You can attach documents and make folders. This extension saves time and excludes jumping from one service to another. 

Here are a few other features and extensions:

  • Dropbox – attaches the corresponding files and folders from Dropbox to Trello cards;
  • Card snooze – helps to archive tasks for a certain time and focus on more important ones, and then return the cards once again;
  • Countdown – keeps track of deadlines;
  • Slack – connects different applications for communication with the participants of the board;
  • Zapier – connects Trello with over 1000 apps, including Google Sheets, Evernote, HubSpot, Facebook, and others;
  • Gantt Chart – is an extension for creating diagrams to monitor the level of tasks efficiency;
  • Gmail to Trello – is an extension that helps to transfer all tasks from Gmail to the desired board. 

All these features exclude the need for using dozens of websites at the same time during studying. This way, you are more concentrated on the assignment and save time. 

EasyBib

EasyBib is the service that helps in creating a citation for any kind of paper. It provides students of different academic levels with tools for working with the library.

Using it, you can easily generate the list of references in full accordance with the selected standards, such as MLA8, MLA7, APA, and Chicago. It is possible to add exact links to the sources, including books, articles, and websites.

Wrapping Up

With the digitalization of all spheres of our life, it’s becoming easier to study than ever before. Modern technologies are the best friends of current students. 

Hopefully, you will find this list helpful and make a few more bookmarks in your browser!

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Do You Own an Online Business? Here’s How Social Listening is Your Ultimate Tool to Online Success

For a business to exist in the contemporary world, it’s crucial to have an online presence. Enterprises that lack an online identity are invisible to the world of business and a massive online audience.

However, I believe apart from access to high-speed internet and a chic logo, there’s far more that goes in for a business to become successful online.

Similar to traditional businesses, digital businesses also require customer feedback and response. However, sustaining the reputation requires the use of social listening tools and a lot of brainstorming before measures that lead to the success of an online business are taken.

What are Social Listening Tools and why does it Matter?

Let’s be honest, the internet is a great place to access. Especially if you have high-speed internet and undivided time to spend online; a multitude of benefits can come your way through this medium.

From your daily dose of news and gossip to the goodness of wholesome memes, the internet blesses an individual with more than he/she expects.

However, for online businesses internet has become more than just another place to sell their products or services. The medium provides effective platforms to channel and market a service or product. Through the internet, businesses can reach an entirely different audience that is more targeted, diverse and responsive. The good part here is that even the mightiest social media sites, like Facebook and Instagram that were essentially created for social networking, have updated their respective platforms in ways that benefit online businesses immensely.

And apart from all this, the internet also facilitates businesses with tools that encourage the seamless functioning of an enterprise. An example of this is social listening tools. Social listening tools not only make things easier for the business in terms of customer engagement and brand strategy but provide businesses with guidance on undermentioned aspects.

Social listening tools allow businesses to analyze, track and even respond to comments that are about your business or the online business industry as a whole.

To understand social listening tools more, consider it as a competent supervisor of a traditional set-up business who keeps an eye on everything happening at the workplace. Nonetheless, from keeping an eye upon how your business is functioning to receiving feedback from visitors and customers, social listening tools are more vigilant than an average human supervisor.

Now that we better understand how social listening tools basically work for online businesses, we shall address the part which must be very obvious by now.

So here are some of the reasons why social listening tools matter to online businesses: 

1. Essential for Customer Engagement

The aforesaid benefits of the internet only presented the bright side, quite oblivious of due acknowledgment of its dark or downside. The internet might be the greatest place for entrepreneurs, small business owners and of course, for well-established brands and enterprises too, but what’s troubling is its ability to tarnish the well-built reputation of a business concern literally overnight.

In recent times you might have noticed the power of a single tweet or a Facebook post that’s accusing a brand of its poor customer service or below par product quality. Such content takes rounds on the internet while the brand’s award for great customer service or its efforts to boost revenue cry in the corner.

It is because of these horrifying days that a business needs to take all possible measures to maintain a good business reputation. And social listening tools come most handy in this regard. Social listening tools help businesses in identifying possibilities that allow them to engage in conversation regarding their brand, product or service. 

2. Perform Action According to the Requirement

I’ve said it before and I’ll say it again, an online business doesn’t achieve success with only fast online connectivity and a stylish logo, a mammoth effort is required. Luckily because of social listening tools, these efforts have been rendered simple for smart entrepreneurs. 

More than just a tool for customer engagement, social listening tools present a medium that helps observe and analyze social sentiment. 

Social sentiment is known as an online response a business gets from customers. Social listening tools allow a business to keep an eye on the factors that trigger social sentiment in – positive or negative – in the first place. 

Positive social sentiment can either be the result of a successful brand campaign or a powerful product marketing strategy. In any case, a business must keep into consideration all kinds of social sentiment that come its way. Because this is what symbolizes and presents, in a nutshell, the ultimate signals that tell how a product or service is impacting your existing and potential clientele. 

Moreover, via analysis of collective response or customer feedback, social listening comes to help a business with altering brand strategy as per the requirement at any given point in time. As a result, an enterprise may come to understand how it should mold its brand strategy in order to work effectively at any appointed time.

3. Tells You More About Your Competitors

Social listening is one of the greatest tools that facilitate gain of information about how your competitors are working. 

Business is all about having maximum knowledge about your competitors. Especially if its an online business, even the slightest information about a competitor is equivalent to a treasure. 

Social Listening tools can help a business in knowing whether or not their business competitors are launching a new product; whether they are opting for a new marketing strategy or calling a press conference etc. 

All this information about competitors assists a business in going one step ahead and eventually bagging more opportunities for success.

Final Words

In conclusion, social listening tools let you analyze data to find out what people are thinking and saying about your business and what you can do to improve the performance and reputation of your enterprise. Also, in case you came here looking for the best social listening tools, we will for sure mention a few you may find advantageous: Hootsuite, HubSpot, Buffer, and TweetReach are some of the best from the lot.

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Strong Online Reputation Management in Workplace Matters – Know Why 

Undoubtedly, today, information spreads much quicker than before. It applies directly to product reviews or service made by consumers and clients. Social media’s growth coupled with the ability to access the net easily irrespective of where one is has produced the requirement for ORM or online reputation management. It is a process to monitor and influence the online presence of one’s business.

The Need for a Strong ORM in Place

Look at the vital steps that throw light on the need for a strong ORM in place

  • Put the Best Face Forward- The reputation of a company is how the investors, potential employees, and consumers view it. All or any of these can get impacted by a single unfavorable tweet, review, or post on Facebook. So, if one fails in having the right strategy, which includes a prompt reply to such complaints, the image of their brand can be tarnished.

It will indicate that their customer’s response indeed is not vital for the company; this is something no one desires to convey. It is through reputation management services from an ORM company New York that one can put their company’s best face forward. One needs to ensure that they are that go-to company for solving issues within their domain or the top service via overseeing reviews as well as replying to each.

  • Credibility and Building Trust – the day will arrive when one gets a negative review. Be it on Twitter, Facebook, or any industry-specific website, it is genuinely inevitable in keeping every bad comment at bay. Though unfavorable comments may sway the decision of purchase of a prospective client, yet not reacting or responding to such review can create a bigger impact. 

Today people research companies much more compared to before. So, the moment they notice that any company has unanswered complaints, this will act as the red flag thus will be hesitant in doing business with them. Being capable of recovering from bad reviews will help in restoring the confidence that is lost in one’s company and thereby help in regaining trust with their audience. One should show their prospective business partners and customers that they genuinely value their feedback via acknowledging that they have appropriately seen it as well as letting them know of the fact they will mediate or consider the issue. 

  • Analyze the Needs and Wants of Consumers- To check all the reviews will give one an insight regarding what is right and what is not for their business. Consumers surely will point out things which they cannot get enough along with the things which they can do without. Most companies in New York refine their business via spotting such complaints as well as tracking those which appear consistently. That, along with helping them with their bottom line, will also show that their business is adept in adapting the current times and is also innovative.

Apart from these, companies in New York are also putting efforts to maintain their thought leadership. To know more, contact the best reputation management service provider in New York today.

DevelopmentInsightsMartech

The Guide to Sending Bulk Emails without Spamming

An email is a powerful tool for the modern marketer, but it’s easy to lose sight of its importance when juggling responsibilities. Before you know it, your meticulously-crafted emails can end up in junk folders all over the globe without ever being opened.

What’s worse, recipients may mark your emails as spam. When this happens, your mass marketing campaign may struggle against spam filters of major email providers.

Open rates may plummet, and all that time and effort will go to waste. Not to mention, you may end up with a poor return on investment (ROI).

In this article, you’ll learn how to avoid these pitfalls of email marketing. Instead, we’ll show you how to send bulk email without spamming your readers.

Why do Bulk Emails land up in Spam?

Bulk emails, especially if they contain promotional content have a higher chance of landing up in Spam. This can be due to a number of various reasons. And most common among these is the use of Spam trigger words, which leads to some emails landing up in Spam. Since your bulk email list is probably huge, the number of Spam or low engagement rates have a very adverse effect on your IP and sending domain reputation. This can cause your triggered or transactional emails to land up in Spam too. Another reason the engagement rates are usually low for bulk emails is that usually people are bombarded with so many promotional emails in their inbox, they tend to ignore all emails which seem promotional in nature. Using a Bulk Email Service Provider goes a long way in making sure your emails land up in Spam. Also, keep reading to find some interesting tips to craft promotional emails in ways that can be more engaging to your users and get you better ROI on emails.

Here are 5 things you need to keep in mind before sending out Bulk Emails

1. Is your email content useful?

With your audience personas in mind, brainstorm some topics that address their pain points and personal goals.

Look for solutions to their problems, or opportunities to help them in the journey towards their goals. Sending people industry updates is great, but it must be relatable to them.

2. Is your template engaging?

Your templates add as much, if not more value to your emails as compared to the content you have placed in the email. Email templates that are very image-heavy and contain spam trigger keywords are going to land up in spam. It’s a no brainer. However, emails with a simple template having your company logo, containing maybe 1 CTA, are most likely to reach the inbox. Again, here the content you have placed in your email matters the most. If the user identifies your brand as one which is going to give them content that helps them, they will most likely open your emails as soon as it reaches the inbox. Keep your template simple, your content fresh and let the voice of your brand be clearly seen through your bulk emails.

3. Are you delivering on your promises?

As aforementioned, it’s important to set expectations for your subscribers. By delivering emails they weren’t expecting, you’ll deter recipients and lose subscribers.

After you set their expectations, there should be no nasty surprises, which means you can reduce the risk of spam complaints or a drop-off in subscriber numbers.

Just make sure that you follow through with the valuable content they need.

4. Are the emails in alignment with your business goals?

Your goal may be to build a bigger audience, sell a product, or drive more traffic to your website blog. Whatever it is, your emails should be intrinsically linked to your goals.

Every email you send to subscribers should be another step along the buyer’s journey, providing value for them, and also nurturing trust so that you can eventually get them to answer your call-to-action.

5. Are your emails adding value to your business?

You might want more people to sign up to your app, or more people to purchase stuff from your store, or you might be sending out email blasts to your customers just as a retention tactic so that they don’t forget your brand. All these emails serve a certain purpose which is contributing to your business achieving its goals. Email Blasts are not simple to execute, they require a lot of time and resources of your company and creates a brand perception among your customers/prospects. You need to make sure that these people only receive the best kind of email from you, which is beneficial to you as well as to your customers.

Wrapping Up

Knowing how to send bulk email without spamming is important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling.

An email has a lot of potentials, but only if you know how to use it.

Sending out a generic email that offers no value to the recipients will no longer cut it. You should treat all of your email campaigns as a direct extension of both your business and your brand.

Using a conversational tone is great, but above all else, you must be consistent and provide valuable content that your recipients find useful, interesting, and unique.

By setting expectations early, and then following through with valuable emails, you can build a list organically, and avoid being marked spam as people recognize your brand as one that delivers.