All posts by Miley Dowling

InsightsMartech

7 Dos and Don’ts of E-book Marketing You Must Know

Which was the world’s first ebook? Most media outlets will make you believe that Michael S. Hart published the first one. This author launched Project Gutenberg and issued the Declaration of Independence digitally in 1971. But some historians trace the origins of electronically-encoded literature to the ‘60s. Other researchers argue that the complete work of Thomas Aquinas pioneered the digital book revolution. The launching of the Kindle device was a momentous breakthrough in the world of ebooks. This e-reader got modified multiple times.

The benefits of ebooks over printed ones are self-explanatory. It’s an electronic book! Was it possible for someone a century ago to imagine a pocket full of the entire English literature? Ebooks are easy to recover and cost lower than printed books. They even let you find the specific word that you’re looking for at the moment. Amazon reported that 85% of their readers do search such terms while they’re going through a book. Audiobooks offer blind people a convenient method to access their favorite literature. The process of ebook creation is effortless and straightforward. But we are presenting some carefully collected dos and don’ts of ebook marketing that you must learn. 

Starting with what you should include in your practice:

  • FEEL PROUD

Some authors tend to underestimate the unveiling of their ebooks. Publishing a quality piece of literature online is an accomplishment. There’s nothing wrong with celebrating and talking about it. Feel proud enough to promote your ebook and create a marketing strategy for it.

  • PROOF-READ FOR MISTAKES

As a writer, you can produce the fairest composition imaginable. But nobody’s infallible, and even the most careful author can make a few slip-ups. That’s why proof-reading your book before final submission is highly essential. Use software like Grammarly to make sure your grammar’s fool-proof. 

  • MARKETING AND PROMOTION

The primary factor in your marketing strategy is to build an audience. You should grow an audience first before you create an ebook; either you are a newbie to the field or have been ruling the previous marketing grounds for years. Marketing makes even the worst of the products become an immediate sensation. Your ebook deserves the smartest promotion campaign possible.

  • LINK BACK TO YOUR BLOG

Your ebook is probably the first interaction between you and hundreds of readers. So, always put a link to your blog/website/account in the book. Usually, this information goes in the portion called About the Author. If you don’t have an account, have some social proof.

  • HAVE SOCIAL PROOF

Your social presence immensely matters. Social media is a dynamic platform where you meet your future readers. Some authors ignore this strategy and don’t get as much attention as they’d hoped for with the project. Networking websites engage an unbelievable number of book-consumers. 

  • PLAN A SEQUEL

People love continued information and entertainment. Once you’ve engaged an audience, keep feeding them fresh material. They will demand more of your writing, and you’re a person who craves penmanship. Expand your literary universe and produce more quality content for online bibliophiles.

  • SELL ON AMAZON

Where should I publish my first ebook? Amazon. That’s it. 83% of all book sales in the United States are happening right now on Amazon. You can try different vendors, too, which is a better approach. Amazon Kindle even lets you give away your ebook for free temporarily. That’s a neat promotional campaign right there.

Time for seven avoidable factors of marketing:

  • THINK YOU NEED NO EDITOR

Don’t underestimate the need for an editor to have a look at your ebook. A good writer isn’t necessarily an insightful editor. Editors are like an extra pair of professional eyes you can use for precautionary measures. Many books get flamed on Amazon for having multiple errors.

  • BE CARELESS ABOUT THE FORMAT

Format matters when you’re trying to promote your book. Properly formatted ebooks receive sincere appreciation for readers. It isn’t enough to make the book available in PDF only. You have to be sensitive about the Kindle and the Nook community as well.

  • OVERSELL THE BOOK

Strictly avoid overpricing your ebook. Overselling your product when you’re unheard of is simply a lousy market. If you keep it between $2.99 and $9.99, you’ll get a 70% payment from Amazon. Selling the ebook for $10 will cut the amount in half. So, even if you’re a well-established author, be modest about the pricing.

  • DESIGN THE COVER BY YOURSELF

The cover helps people decide if they want to read your ebook or not. Therefore, don’t try to design the book cover if you’re not into graphic design. Let professionals handle this matter.

  • ASK FOR REVIEWS

Don’t ask people to review your ebook. Let your marketing strategy motivate people to do it for you. When you implore people to read your work, you sound desperate. It’s better if you share the ebook among friends, acquaintances, and intellectuals you’re in contact with for that time.

  • FORGET TO PREVIEW

Previewing is a personal kind of review. It helps you critically analyze your book for errors and mistakes. Always review the ebook with microscopic intensity. Pay attention to even minuscule details because they can be a bother in the future. 

  • EXPECT TOO MUCH

Don’t risk your entire future on one thing. This book will not make you a sudden millionaire. Start working on the next project as soon as this one’s finished. Try writing at a faster pace so you can have more work done.

CONCLUSION

Analysts have valued the $18 billion global ebook market to reach $23 billion by 2025. Technological advancements in the entertainment industry haven’t beaten people’s love for books. Many readers favor old paperback versions of the books they love, but it is famous for the cheap rates, easy accessibility, and convenient portability. A small mobile device offers the capacity to carry an average school library. Therefore, becoming an author online seems like an exciting profession. Follow a few instructions, and they will polish your career as a self-published author on the internet.

Motorcycle-featured-img
Startups

Why You Should Consider Getting a Motorcycle if You`re an Entrepreneur

Most owners of small businesses think about cars when they consider creating their own fleet of vehicles or investing in their own business. That is quite normal, since most people associate companies with a fleet of cars, vans or trucks. However, the times are changing and there is a new player on the scene. Actually, it’s been present for decades, but has only recently been rediscovered as a great option for many entrepreneurs and businessmen. Yes, we’re talking about motorcycles.

While many people associate them with pure fun and excitement, motorcycles can be a great asset in terms or running a business for many reasons, as we’re going to discuss in this text. So, if you run a small enterprise and are in need of some means of transportation, read this text and consider getting motorcycles, provided they are a viable option for you.

Tax benefits

Let’s start with something every business owner is interested in – tax benefits. Motorcycles generally produce less COthan cars and if you’re trying to limit your spending, you should definitely consider getting a company bike. One of the reasons is that 20% of the purchase price of your bike will be used to calculate your benefit-in-kind tax. With the price calculated using the purchase price of the vehicle, rather than the list price, you’ll see that a company motorcycle is cheaper than the equivalent used car. And that’s not all!

The bikes your company owns are considered an asset, just like any other item of machinery, for example. That means you can use your Annual Investment Allowance to reduce the amount of corporate tax you’re paying. You’ll have to pay according to how much personal use you’re getting from the bike, so if you’re driving it for personal use half the time, you can adjust the amount you’re declaring accordingly.

VAT reclamation

Another financial benefit of having a company bike is that you can recover the VAT, even if you’re not using the bike solely for business purposes. It’s actually rather complicated to explain this, but let’s try. Even if you’re signed up for the Flat Rate Scheme, you can still claim back VAT if the bike is worth more than a particular amount. The difference is that, in this case, the bike needs to be used entirely for business. Otherwise, you’re only eligible for a partial reclaim.

Great insurance policies

Insurance companies have some great packages providing comprehensive insurance of bikes and you’ll notice that such policies are cheaper than those related to cars. Also, motorbike insurance has become one of the most popular insurances offered by almost every insurance company, which means that those companies are constantly coming up with special deals and offers in order to beat the competitors. As the prospective client, you can only benefit from that situation.

They are more cost-efficient

A bike carries less weight than a car, which makes it cheaper to run. That refers both to fuel consumption and maintenance expenses and if you make the switch from cars, you’ll soon learn to appreciate this fact. Also, motorbike insurance is cheaper than car insurance, especially if you’re an experienced rider, which is also a great financial benefit.

More eco-friendly

As we’ve already established, motorbikes are more eco-friendly, since they pollute the environment less, which is another reason why you should consider introducing them. Apart from gaining various financial benefits for using an eco-friendly vehicle, you’ll be doing the planet a great favour and your clients will recognise and appreciate that. Your company will be associated with a positive image, which will only strengthen your brand. That’s another reason why experts in small business fleet management are giving motorbikes a chance.

Easier to use

If your company is situated in an area that often sees traffic jams and congested streets, purchasing a bike might be the right answer. Namely, it’s much easier to avoid crowded streets and traffic jams on a bike than in a car. Also, parking your vehicle will not be a nightmare, as it often is with cars, let alone vans and trucks.

Brand promotion

People are much more likely to notice a branded bike than any other vehicle. The reason is simple. Bikes move in a way that is different from other vehicles on the road, which makes them much easier to notice. So, if your bike is branded, people will notice it and it will be a very efficient way of advertising your company or a particular product or service. However, it’s vital that the riders respect all the rules, since you don’t want people to create a negative image of your company based on reckless riding.

These are just some of the reasons why it might be a good idea to consider getting a bike for your small business. Naturally, not all companies need a company vehicle, not is a bike suitable for every business. However, there is an increasing number of those who have opted for bikes and have never looked back. Can your company do the same?

DevelopmentInsightsMartechProductsSaaS

Text Message Archiving: One of The Best Ways to Improve Litigation Preparedness

There are several reasons why organizations should record text messages or SMS, and capture other mobile content, including voice calls and emails. The main purpose is to stay compliant with data preservation regulations imposed by the government. Archiving in advance using sophisticated tools and software can save your time and money in eDiscovery to recover data in its original form and context.

eDiscovery or electronic discovery is the process by which electronically stored information (ESI) gets requested, located, and produced with the primary intent of being used in a lawsuit as evidence. It can also be used as part of a Freedom of Information Act request or for government investigations.

Prevent Evidence Spoliation with Text Message Record

Electronic data is believed to be very specific. This is not just because it is in an intangible form and of transient quality, but also because it is accompanied with highly useful metadata. This refers to the device that was used to send the text message, the time and date sent, and the contents of the message.

Such a text message record can play a vital role in evidence. It is not viable to take screenshots of every single SMS sent. It requires archiving software to preserve document metadata and to make it available through a vast volume of organizational information.

Remember, electronic data is easily susceptible to spoliation because of its intangible nature. You cannot expect all your employees to have the same phone they do now after a year or so. In addition, there is always the risk of losing data when a particular mobile device gets damaged or messages get accidentally deleted.

You could lose vast amounts of information that could have a major impact on the outcome of your litigation case and eDiscovery process. Many organizations have improved the way they deal with eDiscovery requests by establishing best practices. You can better cope with an ESI request by investing in a tried and tested litigation preparedness archiving software.

In fact, the right kind of tool could cut down your time to respond by one-third.

Text Archiving Allows for Better Organization

There is a reason why successful lawyers come prepared with organized files. This is to reduce the risk of missing something that could be vital to the legal proceedings. Without archiving your organizational text messages, you risk leaving everything unorganized. No internal, incoming, or outgoing text messages will be captured.

However, with the right text message archiving solution, you could ensure that every text message is not only captured but indexed and made searchable. There are various software solutions that could pack the archived information into long-term storage and allow for easy access whenever you require.

You can have access to a well-indexed and searchable archive when you receive an EIS request. Depending on the software you choose, you may also gain access to the metadata of those message records in addition to the information contained within them.

This way you can easily search for all relevant records on the basis of context and retrieve whatever is required at a fraction of the time. 

Insights

How to Prevent Duplicate Medical Records with Accurate Patient Identification

The coronavirus pandemic has been one of the biggest challenges the US healthcare system has faced in decades. Even before that, it had a plethora of problems – outrageous costs, archaic laws, lack of price transparency, and so on. However, one of the more prominent problems the US healthcare system has been facing is patient identification errors. These occur due to a lot of issues – duplicate medical records or overlays in the EHR systems of hospitals and health systems, human errors, poor data integrity, and so on. Duplicate records can cost up to $40 million as well for healthcare providers. Healthcare experts have been asking the question “How to prevent duplicate medical records?” for far too long. The answer is simple – ensure accurate patient identification to avoid further duplicates and overlays.

Duplicate medical records

When a single patient has multiple EHRs (electronic health records) in the EHR system of a given hospital, he/she has duplicate records in the system. A variety of reasons lead to duplicate records, most commonly, human errors. Misspelling while entering patient data, not searching for the patient record appropriately, and common names and demographic characteristics are just some of the reasons for duplicate records creation.

Duplicate medical records are especially common for hospitals and health systems that do not utilize any modern patient identification platform and instead rely on the archaic patient identification method of asking the patients questions to determine their identities. This is quite obsolete, can lead to more duplicates, and leads to medical identity theft as well, as it is an unreliable way to identify patients. RightPatient can prevent duplicate medical records, prevent medical identity theft, and ensure accurate patient identification. Leading healthcare providers who understand the importance of proper patent identification have chosen it, but more on that later.

Impact of duplicate records

Black Book Research conducted a study where they highlighted the problems associated with duplicate medical records. The most common issues created by duplicate records are patient identification errors, redundant costs, repeated medical tests, denied claims – leading to significantly increased costs for any given healthcare provider – costing billions for the US healthcare system every year. Thus, the answer to “how to prevent duplicate medical records” is searched quite frequently.

However, that is not all. Duplicate medical records not only cause patient identification errors and financial costs for healthcare providers (in the form of poor revenue cycles and denied claims), but it also causes patient safety issues. Whenever a duplicate record gets created, it means that there is no medical history, information on medications, allergies, vitals, and other medical conditions associated with it. Likewise, if the patient is being treated using a previous duplicate record, it will have incomplete data of the aforementioned information. These will lead to wrong treatments, wrong procedures, and so on – hampering patient safety in the process. The only way to prevent duplicates, reduce associated healthcare costs, and enhance patient safety is by ensuring accurate patient identification. 

How to prevent duplicate medical records effectively

The majority of healthcare providers are struggling with duplicate medical records, patient identification errors, and overlays. However, leading healthcare providers have taken matters into their own hands. They have deployed a solution that mitigates the costs associated with duplicate medical records as well as preventing duplicate records creation. RightPatient answers “how to prevent duplicate medical records?”.

RightPatient is a touchless biometric patient identification platform that ensures positive patient identification by locking the medical records of the patients with their photos upon registration. Whenever the enrolled patient returns, all he/she needs to do is look at the camera – the platform matches the photos and provides the accurate EHR within seconds, ensuring accurate patient identification. It can seamlessly be integrated with major EHR systems, making it part of the workflow. 

Since it is a touchless platform, RIghtPatient is ahead of the curve, ensuring hygiene and eliminating any infection control concerns associated with patient identification. In fact, this was one of the major reasons why leading healthcare providers chose RightPatient over other platforms.

It prevents the creation of duplicate records right from the start, ensuring patient data integrity, providing accurate medical records, reducing denied claims, and preventing medical identity theft. 

Leading healthcare providers like Grady Health, Terrebonne General Medical Center, and University Health Care System have been using it and are ensuring patient safety by protecting millions of patient medical records and avoiding duplicates – boosting their bottom lines in the process.

Branding
Startups

How to Establish Yourself and Your Brand Via Your Blog

In the modern business world, there are few aspects of a business operation more important than branding. Your company’s brand is far more than a fancy logo; a well-crafted brand tells the world who you are and what you stand for. Unfortunately, many businesses overlook a valuable and cost-effective means of building a brand with digital marketing principles in mind: leveraging the power of blogging to establish and maintain an online presence. In this guide, we’ll show you how to use business blogging to help your business grow.

Why Choose Business Blogging to Build a Brand?

Digital marketing encompasses a broad range of strategies and platforms to connect with audiences. Blogging is one of those practices, offering numerous benefits that provide a great return on investment. Advantages of incorporating blogs into your overall digital marketing and brand-awareness initiatives include:

● Proven performance – businesses with blogs generate far more leads than those that don’t.

● Increased engagement – blogs allow potential customers to interact directly with businesses, creating engagement and building trust.

● Improved information sharing – blogs offer companies the chance to provide details that website product or service pages often gloss over. This can provide the information needed to make purchasing decisions on the part of the reader.

● Cost-effectiveness – blogs are relatively easy to set up and maintain. They are also far less expensive than many other advertising tools, providing effective use of marketing funds. 

● Better understanding of audiences – business blogs give companies a chance to learn more about the preferences and buying habits of audiences. This information can then be leveraged to launch new services or products to meet consumer needs.

Getting Started with Business Blogging

Business blogs have been shown to improve many aspects of a given company’s online footprint. Blogs support search engine optimization (SEO) and social media marketing strategies, adding increased value and visibility to your brand. How does one get started with business blogging?

The first step is to establish the blog itself. A blog can be hosted on the company website, or it can be a standalone platform or service. Next, consider topics and information you wish to share with readers. Blogs allow companies to go into more detail about products and services; the more details and insight you provide to visitors, the more likely they are to make informed purchasing decisions. A good tip for identifying potential blog topics is to scan your company’s and your competitors’ social media feeds for common questions. Blog topics can answer those questions, providing insight that audiences will value.

It is critical that once your blog is established that you regularly add content. Daily blogs may be too ambitious at first; aim for a minimum of weekly or twice-weekly posts. Over time and as your blogging audience grows, more frequent posts will resonate with readers. Be sure to share your blog posts on your social media profiles such as Facebook and Twitter to reach even larger audiences.

Finally, have fun with your blog – blogs tend to be more informal than other advertising methods, and gives companies a chance to showcase their distinctive personalities and styles. Be sure to engage with readers via comments to further build trust between your company and your audience. Before you know it, you will see increased traffic, more leads, and steady business growth, all with the power of business blogging.

Martech

How Does a Key Finder Work

People who constantly misplace their belongings, such as keys, may have to invest in a reliable key finder. It’s a simple device that helps locate items using Bluetooth technology, which creates a sound so the person can quickly find it. This small device only needs a stable Bluetooth connection to a smartphone, so no keys will ever go missing again.

Basic functions

Every tracker, powered by Bluetooth, has a distinct signature exclusively presented to its owner once the connection has been established in their mobile app’s account. Through this unique connection, the tracker and application can recognize and prevent others from tracking their locations. However, owners can have the option to share their tracker and mobile app accounts with their friends to allow them to trace items.

Since it uses Bluetooth Low Energy, it will only require a minimal amount of power. The key finder can last more than six months while the smartphone can stay on till the end of the day. Hence, owners can access their keys all day should it go missing at some point.

Basic components

These trackers use tiny lithium-ion(Li-ion) batteries as their power source. They come in various forms; some are coin-shaped, while others have customized shapes to fit a particular Bluetooth tracker perfectly. Some models are rechargeable, which saves users from stocking up and replacing them. However, these rechargeable types don’t last that long like the ordinary ones. Users have to keep on charging them once they run out of power.

Microchip

A key finder has a small chip embedded inside, and this is responsible for making it work. This tiny and powerful component triggers the ringer, provides the location data, and creates the Bluetooth connection–the whole operation. Even with its multiple capabilities, the chip doesn’t use too much power, allowing the battery to last long.

The antenna

The Bluetooth finder’s antenna is responsible for sending the data from the chip to the smartphone where it is registered to. It is through the radio-based link that the exchange of information happens. The antenna’s ability can secure a stable connection for both the mobile device and finder within the allowed distance at minimum power.

Types of key-tracking device

Apart from Bluetooth technology, there’s another type of key finder which utilizes radio signal. This model doesn’t need a mobile device or an internet connection to establish a link. Instead, a transmitter that produces radio signals helps in locating missing items. Either it lights up or makes a sound so it can easily be found.

Another type is the rare kind, which serves as a receiver and transmitter at the same time. The audible key finder makes a chirping noise, and when the other device hears the sound, it creates a similar chirping noise. This type is also not powered by either a radio frequency or Bluetooth.

There are several benefits of using a key finder. But one should always remember that it is only useful if both the smartphone and the tracker are within the allowed range. Alerts and notifications are not going to be reliable if one is way too far. Distance makes it harder for the connection to locate the keys. It is best used indoors, with a maximum of 80 meters of distance between the tracker and your smartphone.

DevelopmentInsightsMartechSaaSSEO

How Odoo Can Cover All Your Needs

Each business carries a large amount of data that needs to be generated on a daily basis. As technology continues to grow more complex every day, it has made it harder for business owners to find an efficient solution to keep all employees up to date on sales and purchase processes.

Having an excellent customer relations team is a major part of a successful business and that can be difficult when you need to focus on the challenges of owning your own company.

Odoo can help solve all your business problems by integrating your customer relationship management software and enterprise resource planning together to improve your business and your staff’s productivity.

Here are the top advantages of using Odoo for your company:

1. Real-time access to important data

There are a lot of complications that can happen when your system is not integrated fully. When your employees are processing a purchase without having the most updated information, you could risk leading them to making a big mistake that will cost customers a lot of money.

Having a fully integrated CRM and ERP system will always give your employees fast access to information that gets updated immediately to ensure that you won’t have to run into any problems with customers, inventory, shipments, payments, returns, order history, and more.

2. Save money by reducing IT costs

When you are using two different systems instead of one means that you are spending double the cost on everything including IT costs and hours of training your employees to use both programs.

Integrated ERP and CRM will create one platform to use for everything, which means no more expensive maintenance cost for two separate systems and wasting your money on individual platforms.

3. Get rid of unnecessary data entry

Combining ERP and CRM into one system that will have all of the information that you need can eliminate the unnecessary data entry work that has to be done twice on each system.

You can enter the data once on an integrated system and it will show on ERP database as well as CRM without accidentally duplicating it. This also applies if an account needs a custom field to be added and when the data is removed or edited from the system.

4. Allows your team to be more productive

Your CRM system is focused on sales and providing customer support and ERP is for shipping and billing information, inventory data, warehouse, and more. Both systems depend heavily on each other to avoid making any mistakes, which can slow down your employees’ productivity when they have to double check every information before confirming a purchase.

It is especially a hassle for your staff when they are in the middle of an important sale process that has to be done as quickly as possible. By integrating both systems you will improve the customer’s experience with your company by making it easier for your employees to collaborate through the platform and giving them the ability to track all operations.

DevelopmentInsightsProductsSaaSSEO

A Handbook on “Go Agile”!

Agile is a procedure by which a team can deal with a project by separating it into a few stages and including steady coordinated effort with stakeholders and consistent improvement and emphasis at each phase of the task. It starts with clients laying out how the finished result will be utilized and what issue it will resolve.

What is Scrum???

  1. Scrum is a subset of Agile. It is a lightweight process framework for agile development, and one of the most widely used one.
  2. It’s not a process or methodology.
  3. Easy to understand.
  4. Based on Empiricism which means that scrum artifacts should be transparent to everyone in the team.

Principles of Agile

  1. To fulfil the client through right on time and continuous use of important software.
  2. To cater to changing requirements, even late in app development
  3. Delivering working software frequently.
  4. Stakeholders work with the scrum team together throughout the project so as to avoid any communication gaps.
  5. The most efficient way of communicating information within the team is face-to-face conversation.
  6. The progress of work is measured by working software.
  7. Continuous attention is paid to technical excellence.
  8. Due to the self-organizational team structure, the best architectures, designs, and ideas come up.

Empiricism

  1. Transparency:- All artifacts of the process should be visible to the stakeholders and the scrum team. Due to transparency, they can inspect the current state of the project and take necessary action if needed.
  2. Inspection:- Having regular inspections of artifacts will help the stakeholders to incorporate changes in order to achieve the goal.
  3. Adaptation:- Improvements can be made by adjusting the process based on the inspection results.

Scrum is Iterative and Incremental

First one – Incremental

Second one – Iterative

Incremental:- This type of development is to build small increments of the entire product. Each increment adds more features to the product. After multiple increments, you will get the complete product.

Iterative:- This development is to build something, take some feedback, and then refining to make it better. This will keep happening until we receive the product of good quality.

The Scrum Team

  1. The Product Owner.
  2. The Development Team.
  3. The Scrum Master.

The Product Owner

The product owner is liable for augmenting the estimation of the product and work of the development group.

  1. Clearly describing the Product backlog items.
  2. Responsible for managing the product backlog.
  3. To ensure the PBI is visible and clear to all.
  4. To ensure the requirement is understood by all to the level it is required.
  5. Accountable for building high-value products.
  6. Ordering of Product backlog items to achieve the best goals.
  7. Responsible for understanding and answering all questions pertaining to the product domain.
  8. Responsible for tracking the release progress.
  9. Liable for making and dealing with the release plans.
  10. Liable for making and building up the product vision.
  11. Enhancing the estimation of work done by the development team.

The Development Team

The Development Team comprises experts who accomplish crafted by conveying a conceivably releasable Increment of “Done” product at the end of each Sprint.

  1. Cross-functional and self-organizing.
  2. Participates in all scrum events.
  3. Responsible for creating the product increment.
  4. Collaborates with the Product Owner for optimal value.
  5. Responsible for identifying and eliminating technical debts.
  6. Liable for creating and coordinating the sprint backlog.
  7. Responsible for implementing good engineering practices.
  8. Helps product owners in backlog management by explaining the technical constraints.
  9. Answerable for learning all the functions required to convey a product increment.
  10. Answerable for following the advancement of the sprint.

The Scrum Master

The scrum master is responsible for ensuring that Scrum is understood and enacted by all. He ensures that the scrum team adheres to Scrum practices and rules.

  1. He is a servant- leader to the scrum team.
  2. Responsible for building the product fast by eliminating impediments.
  3. Goes about as a change agent that builds the productivity of the scrum team.
  4. Mentors the development team for self-organization and cross-functionality.
  5. Helps the product owners prioritize the work and teaches stakeholders value-based prioritization.
  6. Facilitates Scrum events as requested or required.
  7. Finds and teaches techniques for effective product backlog management to the product owners.
  8. Enables workers and partners of the association to comprehend and institute Scrum and experimental product development.
  9. Assists with streamlining the outside connection with the scrum group to amplify the value created.

Scrum Events

All occasions are time-boxed occasions, with the end goal that each occasion has a maximum duration. When a Sprint starts, its span is fixed and can’t be abbreviated or extended.

The remainder of the events may end at whatever point the explanation behind the event is accomplished, ensuring an appropriate proportion of time is spent without allowing waste at the same time.

The Sprint

The core of Scrum is a Sprint, a time-box of one month or less during which a “Done”, usable, and possibly releasable product Increment is made.

  1. Sprint Planning:-  A time-boxed event that occurs at the beginning of every sprint where the team determines the product backlog items they will work on during the sprint.
  2. Daily Scrum:- It’s a brief time-boxed occasion for the development group to synchronize exercises and make an arrangement for the following 24 hours.
  3. Sprint Review:- This is again a time-boxed event that occurs at the end of every sprint to inspect the increment and adapt the product backlog if needed.
  4. Sprint Retrospective:- This occasion gives a chance to the team to review itself and make an arrangement for enhancements to be done in the following sprint

Scrum Artifacts

Scrum Artifacts speak to work or incentive to give transparency and chances to investigation and transformation. Artifacts have been planned with a reason that everyone has a similar comprehension of the artifact.

  1. Product Backlog:- An arranged rundown of everything that may be required in the product which is the single wellspring of necessities for any progressions to be made to the item. The Product Owner is liable for the Product Backlog, including its content, accessibility, and ordering.
  2. Sprint Backlog:- The arrangement of Product Backlog things chose for the Sprint alongside an arrangement for conveying the item increase and understanding the run objective.
  3. Product Increment:- The whole of all the Product Backlog things finished during a Sprint and the estimation of the additions of every past Sprint is called item increase. 
  4. Product Backlog Refinement:- The ongoing product backlog refinement takes place within each sprint to refine items to be ready for future sprints.

Scrum Values

  1. Commitment:- It is a team activity where you and your team are accountable to work together and confirm your team commitments. The scrum teams must be committed to progress and stick to the goal of the project.
  2. Focus:- Once the requirements are clear and the target is set, one should be goal-oriented which motivates you for delivering faster and better.
  3. Openness:- Colleagues ought to be open about their work, progress, what they realized and the issues they are confronting. Additionally, you ought to be available to work with partners, perceiving people to be people, and not resources, robots, or replaceable bits of equipment.
  4. Respect:- As a piece of the Scrum group, you should regard partners, their choices, and their experience. You should regard your partners by not building anything in which individuals are not intrigued. You have to similarly regard your clients by settling their issues.
  5. Courage:- Flexibility to change shapes the bedrock of any Scrum project and to acknowledge a change, fearlessness is required. Scrum is tied in with facing challenges and discovering an improved arrangement. The Scrum group is permitted to consider various ways to deal with the workshop the best and most proper arrangements. So as to execute new things to the undertaking, we have to disclose these new plans to the group for which you would require fearlessness.

Author bio

Radhika Sethi is a tech enthusiast with specialization in Digital Marketing. She is passionate about technology, internet marketing, big data, and writing. Currently working in Affle Enterprise, a chatbot development company. Reading novels, traveling, researching new online marketing trends are some of her areas of interest that keep her rejuvenated.

Insights

Channelize Business Goals Through Competitive Aid Of Virtual Assistant

Customers are the heartthrob in outlining business ranking processes. Working according to the specifications of the clientele base helps to earn good reputations. Operational methods are changing. Therefore, it impacts the minds of entrepreneurs to introduce a different concept.

Running a business enables practitioners in developing the practice to perform multiple job roles. Irrespective of the job profile, the venture goes into accepting added job responsibilities.

Are you unable to bear the pressure of directing your mind in various ways? Successful supervision on vital matters such as marketing campaigns should neither be left out.

Check On Insightful Business Plans

Checking the job efficiency is crucial in optimizing business servings. Since times of creating a niche in concerned areas of entrepreneurship, increasing the sales never drops down. Without any further thought, innovative ways help in escalating business moves.

The wise strategizing of business plans depend on the right source of recruitment. Being in the era of 20K, advisers and exponents are here to furnish the latest trends of hiring employees.

Whenever the digital age tops the manual procedures of work, then the aspect of virtual assistant needs a worthy mention. Therefore, you can search for a virtual assistant in the USA  who echoes amidst several pockets of professional workplaces.

Factors Supporting VAs

Satisfactory deliverable is an uncompromising factor. For mounting the workforce by virtual; assistants, expertise matters over the experiences. In stating the fact, they can be free in approaching flexible work roles. Prioritizing performances requiring immediate attention can enable intelligent minds to achieve.

Moreover, their skills do not unmatch with ongoing work practices. It is because they lead the same enthusiasm in delivering satisfactory outputs. What not if they can’t manage work objectives? Hence, their expertise grows through beneficiary digital learning tools.

Afloat Entrepreneurial Digital Trends

The trend of work should allow business practitioners to secure profiles of VAs. Nonetheless, their energetic and confident offerings can bring the right deals. Whenever team expansion is a need, it is vital to hire virtuals rather than permanent employees.

Next, gathering ideas on better work management remotely accomplishes targets. No longer an individual has to think of shaping innovative business ideas. Here grows the need of appreciating their skills of remote assistants in the same front.

Optimize Outputs Through Business Goals

Boosting digital marketing ethics magnifies long-term business goals. However, the practice of running necessary digital marketing campaigns grows to be popular day-by-day. Therefore, the training and assistance of virtual skills are crucial. In bringing new colors to tech business, we need to develop a sales page and a content platform.

Further, brushing up the experiences is a pronounced way that trainers will be better at accomplishing. Further, the digital tasks which the virtual assistant USA has, to sum up, are working on affiliate programs, running promotions, and managing social media marketing.

Appreciative Digital Skills Of Remote Assistants

Those assistants who gain top rankings in the arena of digital learnings can undoubtedly deliver potential matches in the same domain. Automation of the mentioned processes will not suffice after business meets the mounting pressure of work. Scheduling tasks is vital and it will never end in bringing less productivity. Therefore, VAs are there to unleash their efforts in serving the desired results without reducing the importance of digital marketing efforts.

A digital touch can allow in featuring the creative efforts and developing remote staffing companies will agree to the same. Have you ever wondered before connecting entrepreneurship through professional goals?

The reply will be a strict ‘NO’ as the launch of digital media is attaining to be ‘new normal’. Therefore, the trend is creating an exact match with ongoing job outlines. Nevertheless, the better one manages, the individual can help in bringing new bold concepts.

Benefits Of Hiring Home-Based Contractors

Person working on a notebook VA - Channelize Business Goals

The home-based contractor can be a new phenomenon to the digital work culture. It is beneficial because an owner does not have to engage minds in dealing with complicated issues.

If you want to keep your mind free and enjoy the extra time, without further thoughts, jump into the ideal approach. Hence, the time in the management of employment-related and management issues come to an end.

It is another perspective of keeping the overheads low. Next, fairly compensating the virtual workers is vital to strengthen the team of theirs. Moreover, they will engage themselves better in creating innovative digital plans.

Nothing can fade the notion of the contractual concept of hiring and that is working more in terms of digital expertise. Depending on the growth of work, one can allocate job hours for remote assistants.

There are other ways of minimizing their overheads. Due to their flexibility in work from home, they are at a better place to organize everything in their styles. Nonetheless, office planners don’t have to bear costs on them regarding furniture, equipment, and office space.

DevelopmentInsightsProductsSaaS

Manufacturing Toolbox for Next-Level Productivity

The story of the manufacturing industry has been one of progress. Few manufacturers continue to produce the same products as they did in their infancy years. In order to remain competitive, manufacturers must continue to evolve their products to meet the demands of the marketplace. But meeting consumer demand is only half the battle — the other half is staying up to speed with industry advancements. New technology brings a host of changes that manufacturers must recognize. For example, increasing dependence on automation leads to the need for more skilled workers who understand these advanced systems. If workers cannot adapt successfully, organizations could find themselves struggling to keep up with the rest of the industry. To remain competitive in this dynamic environment, organizations should have several tools at their disposal that go beyond the physical equipment and technology innovations used in their facilities. These tools are ideas manufacturers can keep in their toolbox and use to produce next-level productivity. For example, one tool can be an investment in regular maintenance, which can ensure that machinery stays in service for as long as possible. This results in higher productivity and fewer costly downtime periods. For more ideas manufacturing companies should keep in their toolboxes, check out this infographic containing important concepts manufacturers can use to boost their production and become more efficient overall. There’s more than one kind of tool necessary for success in manufacturing. Here are some concepts and ideas you should have in your toolbox to yield higher productivity