Month: September 2022

Office
DevelopmentInsights

Gaming in the Office: Pros and Cons for Businesses

Since the COVID-19 pandemic, many new trends have been introduced to the workplace, including remote work and gaming. Remote work took a while to implement because we’ve had hundreds and hundreds of years convincing ourselves that our physical presence was required for every kind of work. But gaming in the office is something that many of us already do under the desk, during lunchtime, or inside the office toilet cubicle. It is one of the guilty pleasures of the workplace. So to have it as a growing trend is no small deal, and many employees are jumping on the idea as they have never jumped before.

But apart from the fun, what are the benefits of allowing video games in the workplace? And apart from being a distraction, what are the detriments? Let’s find out.

Pros of Gaming for the Business

1.     Relaxation

When carried out repeatedly and over 3 or 4 hours at least, practically every kind of work becomes monotonous. And because the human mind was not designed to horse around with monotony, stress sets in. The mind then begins a quest for anything and everything exciting. And if you keep forcing it back to the monotonous task at hand, it triggers fatigue in the body until you are ready to stop working or find something else in the environment to pacify it.

This is the kind of struggle that most workers deal with every day. But they have found ways to alleviate stress, including a quick snooze or a 5-minute break to play a game on their phones. So why not make it official and allow periods of genuine relaxation with video games installed in the workplace?

When gaming is allowed in the workplace, it becomes a relaxed environment and employers become used to that relaxation. They can refresh themselves more efficiently. So, there’s a subtle message to every employee: Are you tired? Nothing that playing Angry Birds on your phone can’t fix. Come one, come all! Refresh yourself!

Gaming provisions alleviate the stress of long, difficult, or monotonous work. It is a healthy way of decompressing and maintaining a spirit of happiness in the workplace.

2.     Improved Muscle Flexibility and Motor Skills

For businesses that revolve around tech, video games have the potential to juice up the employees’ speed of work. The majority of video games require a strong command of the eyes and the hands, and sometimes the ears. Each of these senses is constantly bombarded with effects and changes that facilitate training the sense of coordination. So, video games can be used to improve muscle activity among employees, as well as better train their sense of coordination.

Of course, even non-tech companies and employees can benefit from video games in this fashion. Employees with slow typing skills can improve dramatically after getting accustomed to video games that require a keyboard. With the fun element included, the learning speed will be astronomical when compared to similarly purposed video programs like Mavis Beacon Teaches Typing.

A video game like Call of Duty: Cold War is good for training muscle movement and motor skills. Available on PC and Xbox, installing it in the workplace removes the need to procure the assistance of typing experts to help employees.

3.     Boosted Memory

Games are engaging in a way that social media is not. Oddly, the mind can be bogged down by the monopoly of obligatory work but not by games. While gaming, our memories are more active because there are usually many elements to work with, each distinctive and captivating. The colorful squares and ellipsoids of Candy Crush, for example, can fix themselves in your mind long after you play the game. So, video games are great for helping employees boost their recollections.

Added to this boosted memory is the fact that video games are usually engineered to help people solve puzzles. What is the point of a game that is only fun but not challenging in any way? So having video games in the workplace improves employees’ ability to process a lot of information with incredible mastery.

Consider the racing game available on Xbox, Burnout Paradise, for example. The racing game quickly gets gamers adjusting their minds to the various curves and edges of the interface. Even after shutting their eyes, memories of their gameplay still flash under the eyelids of employees. So, with video games, employees’ eyes are put to great use—as an open window to memory.

4.     Bursts of Inspiration

Video games are great visual places to get bursts of inspiration. Even cartoonish and classic video games have aspects that are designed to promote thinking in the gamer. The more you play such games, the more you are forced to consider visible and unseen variables, especially considering that the game interface does not show you everything at once.

Anybody who has played Super Mario Bros. would be familiar with the simple and exciting narrative. The obstacles are generally easy to overcome but how you do so determines the points you get. As a result, the game’s substructural edge is that it forces players to be innovative in a simple way. This is an area that is overlooked but has significant implications for inspirational value in the workplace.

Video games consequently stimulate creative thinking, assist employees in testing possible implications of introducing new variables into their gameplay or making adjustments to the existent, and inspire them to try new methods. They can then subliminally gather this creativity and apply it to their work whenever they have to deal with difficult tasks.

5.     Employee Engagement

Lap top
A person is showing another person something on the laptop

Having video games installed in the workplace can get employees more committed to the workplace objectives and big picture. In cases where these games require teams to play them, the odds of increased social cohesion among employees are not small. Employees that play video games together are bound to have better communication than others. So in introducing gaming into the workplace, we are making it more convenient for employees to form communities, run tasks with teamwork effectiveness and with few complaints, and easily get behind company policies.

This is especially important for workplaces that are still remote and virtual. For these places, getting together over the weekend for a picnic might be taking it too far. But a meeting in the virtual world of gaming is just appropriate. These employees may decide to play Call of Duty and Burnout Paradise during particular times.

Playing these kinds of games together helps employees learn together. For instance, both of the aforementioned games are available on Microsoft Xbox. This game console is one of the very best because it is a Microsoft production and can easily integrate with all the other Microsoft stuff. Moreover, using it can help employees learn a lot of new things, like fixing login issues on the Xbox app.

6.     Easier and Speedier Decision-Making Processes

A visualization is an important tool for presentations for a reason. It is easier to convince people with pictures than without. In the same vein, video games are all about visuals, from the colors and textures of these games to the different modes and characterization that they have. These visuals, as we explained earlier, have a way of sticking out in the brain so that they become impressions. They also loosen the areas of our minds that want to work through every decision-making process.

So, through video games, an employer can help foster a mental culture of faster decision-making among their employees. Because these employees are forced to make casual decisions while gaming, those who are usually very demanding and rigorous with pipeline tasks would be forced to relax. Over time, this will allow them to form a culture of speedier thinking and processing of information in a more natural manner. This results in the culture creating a capacity for efficient decision-making in every employee in the workplace, thereby minimizing the headaches that team managers get from having overdependent employees.

Cuphead is a good example of a game that fosters decision-making among employees.

7.     Improves Collaboration and Leadership Skills

Another prominent advantage of having video games installed in the workplace is that it improves collaboration and leadership skills. Team managers can test-drive the leadership skills of workers to determine improvements over the years. Directly, managers can use video games in the workplace to engender trust in leadership and enhance the relationships of supervisors and department heads with their team members.

The direct materialization of oneself in the form of a game character allows a kind of liberation that is rarely obtained any other way. But as employees kick up their heels to have a good time, they are unconsciously leaning on their self-governing sides which makes the game more enjoyable as they make decisions themselves and see the implications of their choices. They consequently get more confident with every passing moment. This is probably why gamers who are otherwise shy any other time of the day are fierce and self-possessed once attached to the console.

Employees can also be taught leadership by letting them lead teams in video games. This helps them reinforce necessary leadership qualities and become used to doing so at any other time. Portal 2 is a fine example of a video game that fosters such qualities.

Cons of Gaming in the Workplace

1.     Distractions

The biggest minus to allowing video games in the workplace is that they can easily become distractions. It takes a disciplined mind to stay focused on the task at hand without needing the rush of excitement that video games offer to players. This kind of discipline is difficult to maintain when there are provisions for fun and entertainment just a few feet away.

So, unless gamification is effectively managed, introducing it to a workplace can collapse the structure of task allocation and delivery. Employees might become lazy and cultivate a habit of missing targets and deadlines.

2.     Displacement of the Big Picture in the Workplace

Video games tend to take over the human mind. Once again, the mind is not so responsible that it can be left unattended in the face of fun. This means that employees with access to video games in the workplace may unconsciously suppose that the game is an incentive for better work. Even though this is not a false observation, taking the games as rewards for good work rather than taking them as incentives are two different things. One has gamification in the workplace as an objective while the other has it as a tool. The latter case leads to increased productivity while the former breeds unintentional laziness and the misplacement of work values.

3.     Possible Splintering of Employees into Factions of Ardent Gamers and Non-Gamers

They may be exciting, relaxing, and absolutely enjoyable, but video games are not for everybody. Some individuals will only indulge because they have nothing else to do, while others will not do so even if they are compelled to with a gun to their heads. So providing gaming in the workplace can trigger schisms that never existed before, with the workforce breaking into factions of ardent gamers and passionate non-gamers. Such situations trigger unrest, disband social cohesion and reduce productivity.

4.     Impending Rigidity and Loss of Value and Meaning

Nobody wants to repeat a game continually. Given enough time, games that used to be exciting can become monotonous, forcing managers to think up new ways to make the enterprise perpetually attractive. But this can get expensive, not to mention that it was never the goal in the first place. So, gaming in the workplace is not sustainable in the long run because it can get rigid and lose value and meaning.

In Closing…

Ultimately, gamification in the workplace can be a good idea. It helps employees bond more easily, make decisions more quickly, and cut down stress more naturally. There are also a lot of transferable skills attached to the inclusion of video games in the workplace. However, this inclusion requires the integration of strategies that focus on promoting a healthy workplace culture—rather than negligence and unfavorable gaming habits—among employees.

e-Commerce
Insights

ECommerce Trends that Will Rule in 2022 and Beyond

The eCommerce industry seems to have taken everyone by surprise across the globe. I am sure as soon as you google the word “eCommerce”, you will come across a wide range of information such as what eCommerce is, how it works, how it is beneficial for businesses these days, and so forth. However, there are several nuances of eCommerce which no one talks about. Fret not, the following post covers it all!

It seems pretty uncanny that even though eCommerce being such a renowned trend, businesses often tend to ignore the emerging marketing trends and end up lacking behind like never before. Every time I type “eCommerce Trends” on the search engine, I am most likely to find new ecommerce trends around the corner. This is pretty bizarre, yet we have to keep up with it or else we might have a lot to lose.

The rise of the eCommerce Industry

eCommerce is no longer a buzzing term, it has successfully changed our lives by redefining several activities such as shopping, buying groceries, home decor, electronics, etc. Jumping on the bandwagon of eCommerce business seems a sure-shot way to succeed. Now we all know what eCommerce is right? The process of buying and selling products online. However, what you may not know is that the explosion is spreading like a fire.

Image Source: Euromonitor, National Data Sources Morgan Stanley Research estimates

If we take a look region-wise, then eCommerce seems to have covered almost 70% of the globe successfully and seamlessly. And when you break things down, you will find China with $740 billion while the US accounts for $560 billion, the UK with $93 billion and India to reach US$188 billion in a few years down the line. 

You see with more and more penetration and accessibility of the internet, the eCommerce industry will keep on rising like never before. No wonder, the concept of having tons of profound benefits has become mainstream in people’s day-to-day lives. It has already become mainstream in daily life. One fine day, you will find it breaking the net accounting for double-digit growth in those locations where it’s not even there such as Africa and the Middle East. Wondering how?

  • Here you get a wide range of payment options, e-wallets, net banking, COD, etc.
  • Seamless exchange and return policies
  • You get the privilege to order sitting right from your home
  • Smart shopping is possible by using options such as AR/VR, 360 -degree view, etc.
  •  Saves ample of time and energy
  • You are most likely to purchase all the items on your checklist in the least amount of time.

Above all, you are privileged enough to get the product delivered within a span of days or hours. Yes, you heard it right, hours! Amazon offers this privilege to deliver products in the least amount of time, i.e. 2-4 hours for its valuable customers. So I say when you get all these benefits and advantages in a one-stop-shop destination then why the heck does not anyone prefer these eCommerce stores over those conventional brick-and-mortar stores?

Now if I may ask who has the most purchasing power or who should be your target audience? It has to be no doubt, millennials and GenZ. People born from 1984 to 1994 are the ones who have the ability to spend millions, billions and trillions on an annual basis. Also, changes in consumer behavior are inevitable day in and day out. And COVID-19 plays a very pivotal role in the rise of the eCommerce industry.

Further, I would like to shed some light on some of the most crucial eCommerce trends to take into account for 2022 and a few years down the line.

Top eCommerce Trends To look Forward in 2022

#1 Artificial Intelligence and Machine Learning

Now you must be wondering how these disruptive technologies are shaping the eCommerce industry. Technology and eCommerce are like chocolate and peanut butter, they do have a pretty kind of a symbiotic relationship with each other. The mass adoption and demand for smartphones and other computing devices, certainly call for the trillion industry to keep growing at a fanatic pace. eCommerce is one of a kind concept that seems to have always embraced and made the most of the different new and emerging technologies right from the start.  And artificial intelligence and machine learning are no exceptions.

Now you must be wondering how AI and ML can assist your eCommerce stores to grow and expand significantly.

  • Conversions – Now I am sure you do know the importance of increased conversions. Well, by using these disruptive technologies such as AI and ML, eCommerce stores can easily boost their conversion rates. Have you heard of smart search results? Yeah, they are much faster and better in comparison to the generic ones. For example, let’s say most of your target audiences are looking for the new iPhone 14 instead of One plus 10. So what your store can offer is to recommend the Apple product then and there or on social media feeds instead of other options. By doing so, the consumer will directly reach the product without any hassle and end up purchasing the product immediately.
  • Personalization – The next advantage of using artificial intelligence or machine learning technology for your eCommerce store is it offers an immense amount of personalization. Now your customers will always remember how you made them feel when they reached your store, so don’t miss this chance of grabbing their attention in the long run. These technologies certainly assist in understanding the needs and demands of your current end users and offer them personalized services easily. Try to enhance your store with relevant recommendations and nothing can stop you from increasing sales.
  • Predictive Analysis – Lastly, AI and Machine Learning have the potential to understand your customers way more than you think. Whether it’s based on their search history or previous purchases, or window shopping pattern, you are more likely to receive important insights within regular intervals. Also, after going through such data and analysis, you can offer personalized offers or discount coupons again to increase sales.

#2 AR/VR is in Vogue!

Our next emerging eCommerce trend is AR/VR. After Pokemon Go became a massive hit, people including techies and non-techies have started becoming well acquainted with these bizarre yet intimidating technologies. Slowly and steadily, AR and VR technologies are found penetrating our day-to-day lives through eCommerce and several other mainstream industries. Now earlier it was observed that people do visit your store, they even end up liking the product but when the time of checkout comes, they abandon the cart and leave. Almost 70% of shoppers used to abandon their respective carts just because they feared that the product wouldn’t fit. So in that case what should online retailers do, how can they persuade their customers to make the purchase?

Here AR/VR technology comes to play. Augmented Reality and Virtual Reality have been trending a lot lately and will be seen reshaping the eCommerce industry. Here’s How!

  • Try before you Buy – One of the most crucial advantages offered by these technologies is that it offers the option of trying before you buy right then and there. With the help of virtual tools, customers can easily try the product and make informed decisions right then and there. Also, you will get to know which brands manage to meet customer expectations and which don’t! With the virtual try-on option, customers can try the product virtually on themselves. As a result, more and more customers will visit your store just for the sake of enhanced shopping experiences. For example, IKEA launched the AR catalog app enabling customers to see how certain items would look in their real homes. After which, Converse and Lego seem to have started using the technology as well.    
  • Convenience – Another interesting benefit of using AR and VR technology is that though you are visiting a virtual store, it doesn’t mean it won’t be offering any real-store experience. In fact, the space often makes online shopping more convenient, seamless and free of any kind of stress or anxiety. These real-life experiences can definitely save ample time while they can enjoy their leisure time and shop.
  • Saves Money – As I said, here you do get to try before you buy so you won’t be wasting products that don’t seem right to your place. There was a time when customers discovered that the product wasn’t right once it had been brought home, which can be pretty disappointing, tiresome and daunting. Here all you need to do is stand in your living room and put the headset on, start buying.

#3 Personalized Experience is all that matters!

No matter which technology or trend you follow, personalized experiences or customized experiences have always been and will always remain a trend! As the name implies, here eCommerce store owners must offer products and services that are relevant to the particular customer. According to stats, around 80% of customers are more likely to buy the product, especially from the stores that end up offering a personalized experience instead of those that don’t.

  • Enhanced brand engagement – Now when you exactly know what your customers want to shop for and what type of products they are more likely to buy. When this happens, eCommerce store owners do get a fair chance to enhance engagement and interact with the brand. With personalization, you can exactly show and offer your end users what they’re looking for before they buy.
  • Enhanced customer experience – Another advantage of personalized experience is enhanced customer experience. By doing so customers are going to love their shopping time and enjoy the experience. Even on an ordinary day, they can feel special just by your strategies. Try showing all the products they want to see, offer quick access, and keep them updated in regard to relevant discounts and promotional offers. Try to come up with more and more ways of enhancing their buying experience and compelling them to shop from your store again and again.  

Final Words

Of course, this is not it. Several other trends are going on such as chats for personal interaction, Buy now pay later options, diversified payment options, video marketing, social commerce, and so more! However, the aforementioned ones are the best ones to take into account and you can never go wrong with them.

I hope you did enjoy reading the post. In case, if you have any doubts or queries, feel free to mention them in the comment section below.

Electrician Service
Insights

What are the Criteria That Make a Local Electrician Service Worthy?

An electrical hazard is a common problem. And all of you are acquainted with the problem, more or less. But honestly, it becomes a headache when you fail to fix the snag yourself. In such cases, calling the local electrician service can be the best savior. In the meantime, you need to be very vigilant and check out the other credentials of the company. For how many days they serve the local people and feedback from the other local customers. Therefore, in this context, let’s see what criteria make a local electrician service worthy of calling. 

Skilled And Trained 

The first thing that makes you hire any local electrician service is their elementary skills to tackle any electrical problems. Now that’s because majorly they undergo training, and their skills get honed with that to a great extent. They get specific training related to their job. And they have to pass various levels to get done with the training. 

License Is Must 

To get the license, local electrician services need to update their skills. They need to stay updated with the latest technology. Now the upgradation helps them to follow the guidelines and take safety measures accordingly. Having a license is not a leisurely cup of tea. Instead, it becomes challenging because local electricians must pass inclusive tests. Also, inspection is done stringently so that the right one is selected. This license is evidence that the commercial electrician is equally competent in their job and can solve the resident’s electrical problems unfailingly. Besides everything, the license is also proof that guarantees the electrician’s work. So you can stay assured that they won’t leave the site once you call them unless the job gets done.

Time And Money Saved 

Calling the experienced and professional local electrician service to a great extent will save you money as well as time. Because of the training and experience, they use their knowledge and detailed understanding to detect electrical problems. You won’t see them goofing around with the work. They also ensure that the electrical setup is acceptable for the residents. They would also help you in knowing whether the occupants can stay peacefully inside the building or not.

Insurance Of Liability 

Electrical work is dangerous, so you can’t guarantee the electrician’s safety. In that case, it becomes burdensome for you. But when you contact a local electrician service with proper liability insurance, you no doubt get released from the stress. In case of any casualty, the occupants are not answerable to the company. Also, they don’t need to pay additional costs or medical bills. If they have got proper licenses along with the insurance, then the insurance company or the electrical service provider’s company would be responsible for paying off the injury bills.

You can also consider a situation like if an electrician fails to complete the work within the said date, you will get the compensation for that. Besides that, local electrician service providers usually have this security bond. So now you don’t need to worry about electricians who do not complete the work on time or provide unexpected results.

When you hire electricians with valid certificates, stay assured that they will complete the work with full accountability. Also, they will never run away from the middle of the project. Besides that, they will submit legal documents in case of legal tasks. So you can also protect yourself from getting scammed or overcharged. 

Licensed Electricians Never Follow A Shortcut Route

Electrician
An electrician is solving the problem with the power socket

Calling a local electrician service gives you peace of mind because you know they won’t follow any shortcut method for their work. Now they are aware that following shortcut methods in case of electrical problems, can lead to various hazards. Electrical snags can lead to dangerous situations and, at times, fire hazards. Now certified electricians make sure that inspection of the cables is done minutely. After identifying the issues, they also make sure that all the problems are recognized in time and you get a permanent solution. After identifying the problem, they will use the right tools and equipment to get rid of it. 

Final say 

Thus, these are some of the best qualities of the local electrician service. So go through these at once to understand them in detail. 

Prices
Insights

Competition Based Pricing: Pros and Cons of Competitive Pricing

Pricing is one of the most important decisions a company has to make. It can impact many aspects like sales, market share, and consistency. Our prices need to be competitive for us to succeed in today’s marketplace. This is why each company should consider pricing strategies to increase sales and help businesses grow.

One of the most popular pricing strategies is competition-based pricing. However, it is an incredibly contentious topic. On the one hand, competitive pricing is a fantastic way to create customer loyalty and maximize earnings. However, there are many arguments against using competition as your pricing strategy. Which side of the fence are you on? There are both pros and cons of competition-based pricing that we will dive into in this article.

What Is Competition-Based Pricing?

Competition-based pricing is about using a strategy of price cutting against your competitors. It’s a popular strategy among low-cost vendors to try and compete with higher-priced competitors. However, many people have doubts about competition-based pricing because they believe it creates loyalty issues.

Today many companies use different pricing strategies. A very good resource can be found on softwarepricing.com, where you will see examples of innovative pricing strategies in software. The Software Pricing Partners company supports businesses to develop unique strategies to increase sales and minimize risks at each stage of the pricing process.

How Can Competition-Based Pricing Help Your Business?

Competition-based pricing can help increase sales but maybe not profit. People can buy your products or services if you have the lowest prices. But more likely to buy your product if they understand the value to the company and are generally willing to pay a premier if that value is high. Moreover, you should keep in mind that you will earn a lower profit margin after the price reduction is implemented.

Pros Of Competition Based Pricing

The biggest pro of competition-based pricing is that you become one of the cheapest solutions available in your market. After all, your competitors are doing this, and by matching their prices, you can reap huge benefits. In some cases, price competition can even help your business grow through increased sales from new customers.

It’s Fairly Simple

Competition-based pricing is a simple strategy to implement. If you are thinking about lowering your price, go ahead and do it. However, you should be aware of the consequences that can follow after this decision. That’s why you should have a goal in mind instead of blindly implementing competition-based pricing.

For example, if you want to attract more customers or gain more market share, then lowering your price will help with these goals. However, if your goal is to increase profit margins, then lowering prices may not be the best idea.

It’s Low Risk

Another important reason why competition-based pricing works is low-risk because the chances of not being profitable are low compared to other strategies. So if your competitors go live with this strategy, you will.

It Can Be Accurate

Competition-based pricing can be accurate, especially in saturated industries like software solutions. This market provides enough data to move pricing toward a methodology based on market price and market share.

Cons Of Competition Based Pricing

The biggest problem with competition-based pricing is typical, there is no actual need for it because each business has different costs and different markets.

It Leads To Missed Opportunities

Sometimes businesses don’t really need to use competition-based pricing. Instead, they can focus on building a better product or service and win customers by innovation. It can also be a cheaper solution than price wars.

Many Companies Copy

Why lower your prices if you know your competitors will do it as well? It makes no sense, especially if you have a strong brand. By reducing your price, you are just contributing to the problem by making price the most important factor for a customer’s buying decision instead of the quality of your product or service.

Short Term Thinking

A lot of companies often have short-term thinking, which makes them use competition-based pricing. But usually, this strategy is effective only in the short term. Longer-term views will allow you to be different from your competitors and grow without being involved in a price war.

Should Competitive-Based Pricing Be An Aspect Of Your Pricing Model? 

Model
A graphic model is used for price evaluation

Companies in different industries use many pricing strategies. However, competition-based pricing is often mentioned among products or services in the same business. It’s a strategy that many companies use to gain more customers, increase sales, and still stay competitive.

If you have good margins and a strong brand image, you don’t need to consider lowering your price. In such cases, you can rely on promotions, running competitions, expanding your market, and other pricing strategies that are more appropriate for your particular situation.

The Bottom Line

All businesses have different needs and different opportunities. It is important to look at all the possible pricing strategies you can use for your business and stick with the one suitable for your company. For example, price based on your competitors is a better strategy if you want to increase sales and customer loyalty promptly.

In most cases, it’s not a bad idea to price according to how other companies charge for similar products or services. The problem is that customers often don’t know anyone else who uses identical products or services and may be unable to compare their products with those of other companies.